Have you noticed that most of your competitors seem to have blogs on their websites and are wondering whether you should follow suit? Research has shown that adding a blog to your website can increase the traffic that you?re getting by more than 50 percent – that?s a huge increase!
There?s no doubt about it, when used effectively blogging can be a great way to boost your website?s traffic. Of course, the thing that a lot of business owners fail to understand is that it?s not just a case of writing any old post and it being effective. Oh no, there?s a lot more to making your site?s traffic soar than that.
Want to know what it takes to use a blog to increase your website?s traffic and search engine ranking – then keep reading!
Quality content is crucial
If you want your blog to boost your website?s traffic and improve its search engine ranking, it?s crucial that you only share quality content. Blog posts should be well thought out and researched, and should always focus on something that links to your business. So for instance, say you run a wedding cake business, your blog posts should link to weddings and wedding cakes. They could be tips posts, how-tos, or event industry specific posts – it all depends on who your target audience is. If the content that you provide isn?t of a high quality, then having a blog is pointless because no one will read the pieces that you?re posting, and so, your site?s traffic won?t increase and neither will its search engine ranking.
It?s vital that you understand how to use SEO
To give your website the best chance of increasing the amount of traffic that it?s getting, you need to boost where it ranks in search engines like Google. One of the best ways to do this is with the use of SEO – Search Engine Optimization. Most business owners have heard the term SEO before but don?t totally understand how SEO works, as such. When it comes to using SEO effectively, it?s important to understand that if you don?t use keywords in the right way, it can have a negative impact, as the Google Penguin Infographic shows. However, if you learn how to use keywords and other SEO tactics properly, you can significantly improve your site?s search engine rank, as well as the amount of traffic that it?s getting.
Understand the best ways to promote it using social media marketing
In order to increase the amount of traffic that your website is getting, it?s important to know how to promote your blog content effectively. One of the best methods of doing so is with the use of social media marketing – aka sharing your posts on Twitter, Facebook, and other social media sites. The key to success with this is the use of relevant hashtags.
There you have it, a guide to using a business blog to make your site?s traffic soar and your search rank improve. Hopefully, everything that you need to know to do this has been covered above!
It?s an admirable goal to try and keep the future of your business away from digital tech and the internet in favor of good old-fashioned hard work, but sadly it won?t last forever.
It might be time to, well, get with the times.
Thankfully, it?s not too hard to get your business starting off on the right foot in the digital age, and once you grab hold of the basics, you might be a master in no time at all.
So, does your business have a website? If not, why not? A website can help you network, promote your business, act as a marketplace or run as a customer service platform. A website can give your business, more business. Sites like Wix.com and Squarespace can give you the tools to get started. If you want to really race ahead, consider speaking to an SEO expert, and you can get the right words embedded into your site to attract the visitors you want.
You might also like to check their free SEO competitor analysis tool:?https://canonicalized.com/rambler/
Now you?ve got your site sorted out, maybe you should think about what social media platforms you want to use. Sites like Facebook and Twitter are basically free promotional tools for your company, and if you use them the right way, you can see the benefits instantly. Social media offers a platform to speak to customers one to one and deal with customer service issues over the internet. You can also market your brand with the right language and content!?How to Increase Sales Using Social Media
Digital marketing is something you?d want to look at as well. But you have to figure out your exact target audience to market your digital presence to any degree of success.
Next up is the cloud. Gone are the days of backing up to flimsy hard-drives. You can now upload your data and work to internet based storage drives that give you the option to access your work remotely from anywhere. Not only that, but it?s secure and there are numerous opportunities for your business on the market. Most cloud storage solutions offer you and your employees the ability to collaborate on documents remotely and simultaneously. Communication platforms like Slack can connect to your cloud and ensure collaboration and communication are consistent across the business.
Outfitting yourself and your staff with a company smartphone?encrypted with a VPN ensures everyone can keep in touch and work remotely. They even have access to your cloud-based storage, so it?s truly a mobile solution and can solve many issues with networking and connectivity.
Giving your business the digital edge is going to increase your internet profile, and that will attract cyber-criminals. It?s best to secure your data, install anti-virus software and keep your systems protected and updated.
If you start off, you?ll give your business a substantial digital presence in no time, and you?ll be able to identify and strengthen your business?s weaknesses by hiring and speaking to the right people if you can?t solve the issues yourself. If you follow these tips, you?ll be on the right path and your business will benefit!
A professional website is a must-have for every business. It can help push your business forward in many ways. It?s one way to get across your company identity to customers and other viewers. You can also use your website to sell online. One of the most useful functions of a professional website is marketing.
A site can be used in conjunction with many inexpensive marketing solutions to make a profit. By redirecting people to your site, you can convert them into customers. Here are a few of the useful ways having a website will help with your marketing efforts.
Search Engine Optimization
If you don?t already know about search engine optimization (SEO), you need to learn about it now. A global survey of businesses found that SEO is considered the most effective form of marketing. It entails getting your site listed high on search engines like Google to bring attention to your website.
Search engine optimization involves numerous techniques for boosting your ranking on search sites. Using specific keywords and building affiliate links can help increase your visibility. Climbing to the top of Google can be complicated. But SEO marketing firms can help. You can learn more from guides such as SEO Services: When You Get It Right, The ROI Is Phenomenal.
SEO helps with website traffic, and those hits can eventually become profit. It?s one of the main reasons a professional website helps with marketing.
You can also use advertising links to market your website. Google offers a pay-per-click ad service with which you can pay for extra traffic. Sites like Facebook also use paid ads. By paying for advertising space on popular websites, you can generate traffic for your business site.
This method has its downfalls. Just directing people to your website doesn?t guarantee that you?ll make sales. But some ad services target your advertisements at your desired audience to help. It?s another way your site can come in handy for marketing.
Your business website isn?t just for news and information about your company. It can also be a home for all kinds of interesting content to catch people?s attention.
The best way to start is with a blog. Tools like WordPress let you integrate an easy-to-use blog to any website. You can create user accounts so multiple people can post on your blog. You could create interesting top-ten lists and how-to guides to appeal to your desired audience.
Blogs aren?t the only form of content marketing, though. You could also create videos on sites like YouTube. These often have the potential to go viral, and you can draw people to your site with a website link in the description.
Social media marketing is becoming a useful practice for businesses. By building up a following on sites like Facebook and LinkedIn you can gain a loyal customer base. As well as keeping your followers entertained, you can potentially bring new ones to your business.
Your social media channels can be used to promote your website. By posting links to your content, you can direct followers to your site. You can also post sales promotions to entice people. These posts can also be shared by others, bringing more eyes to your business.
SEO is Like Compound Interest
blue graph depicting a watch and arrows indicating compounding of interest over time
Let's say you've got a stock portfolio and can secure a 7% return every year. If you start out with $10,000, at the end of 10 years you'll have nearly $20,000 dollars in your portfolio. This illustrates the power of compound interest hard at work for you.
So it sort of begs the question, if compound interest is so powerful and so simple, why isn't everyone wealthy?
For those who can save, the biggest reason they don't benefit from compound interest is a lack of consistency in their investment. Investors routinely jump from investment to investment without regard for long-term
trends. A study at Fidelity demonstrated that the best investors were the ones that forgot they had an account at Fidelity! Twenty year annualized returns for the S&P 500 were about 9% but average investors only made about 3%. This is not good.
Seo is pretty much the same.
The ?investment? is hard work, and like compound interest, the long term results can be tremendous. When you are dominating your niche in the search engines, it's like a license to print money.
But just like with compound interest, increasing your search engine ranking takes consistency. People get discouraged after starting a blog because they aren't producing organic sales leads as quickly as they'd like. And sure enough, they jump all over the place with their seo activities without regard for what the search engines ultimately want to see (informative, relevant content).
But a lack of SEO focus is ultimately self-defeating.
Seo campaigns are like the proverbial snowball rolling down the hill, gaining momentum, size, and impact as they go. When you launch that first your blog, you'll be lucky to draw in more than a few hundred visitors per month, and many of those will be from sources other than organic traffic (ie social media). But over time, as your content volume expands and Google recognizes you for more and more keywords, your traffic will increase.
With persistence you will slowly gain more traction and draw in more views. Repeated effort, and a growing content base will move you up search engine rankings, even if the movement is slow. ?And as you move up rankings, you'll draw in more reads, and the cycle will repeat.
So just like with the Tortoise and the Hare, think slow and steady. Keep building strong content. Take the time to connect with new people and existing relationships. Share your knowledge and expertise and over time the search engines will begin to recognize you as an authority in your field.
You'll find that there have been a lot of success stories on the Internet concerning search engine optimization. While?many people have taken the time to share their own formulas for success all of the information that is available to you can?be rather confusing. The following are some tactics that you can employ to be successful at search engine optimization.?If you're not confident in your own abilities with search engine optimization you'll want to hire the best SEO company that?you can find. This is also an excellent step for people that are just starting out and are unsure of what to do in regards?to SEO. Finding a good company to help you create a good search engine optimization campaign can be a wonderful place to?start.
If you are set on doing your SEO on your own you may want to consider looking into a search engine optimization course if?you're not completely confident in your skills with SEO. Finding a good course on search engine optimization can help you?learn a great deal about this process which can be a great help when you're looking to put together a solid search engine?optimization campaign.
You may have noticed that without a doubt search engine marketing can be very complex. You need to have credible links,?solid professional content and a fantastic page design. While it would be wonderful if you can do all this by yourself you?may need to employ help with one or more of these things. No matter what you are looking to hire someone to help you with?you want to make sure that you find the best possible service. There are many freelancers available online that can assist?you with a number of different things in regards to a?search engine optimization services.
This is just the start of what you should know in order to be successful with search engine optimization. Remember if?you're looking to hire anyone to help you with any part of your marketing campaign you want to take the time to research to?find the best possible candidate to assist you.
Bourne SEO offers?Search Engine Optimization in Sussex, UK
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