Are you also confused about which plugin to choose for your WordPress site? Are you looking for the right plugin to ease your job? You have come to the right place.
WordPress has a variety of Search Engine Optimization (SEO) plugins for boosting the efficiency of your WordPress site. Two SEO solutions are rated best among all other plugins for WordPress namely- ?All in One SEO Pack? and ?Yoast SEO? (previously known as ?WordPress SEO by Yoast?). To aggrandize your website, it is crucial to carefully study their features and choose the perfect one for your site.
Plugins enhance User Interface
Both All in One SEO Pack and Yoast SEO plugins have an excellent user interface which makes them the most likable. The All in One SEO Pack is being used by over 1 million active users and is one of the most downloaded WordPress plugins of all time. It is one of the original SEO plugins for WordPress. On the other hand, Yoast SEO sets itself apart from All in One SEO Pack through some striking features. After much research, we present to you our comprehensive study comparing both of these popular plugins.
To chalk out the study, we list the following features which would be compared in both the plugins:
1.? ? Installing and configuring
2.? ? Content and performance analysis
3.? ? Social media
Let us analyze each feature for your understanding.
1.? ? Installing and configuring:
It requires patience to understand the concepts of SEO and apply them to practice in your website. Hence, it is essential for SEO plugins to be tyro-friendly. A beginner should be able to set up the plugin without requiring specialized knowledge. Let us compare both the plugins on this aspect:
a)? ? All in One SEO Pack: Upon installing and activating this SEO plugin, it displays all its settings on a single page. Different sections on the settings page help you to deal with different settings like title settings, display settings, homepage settings, etc. The help icon adjacent to each setting pops up a pellucid description. After going through the settings, one is ready to use All in One SEO Pack.
b)? ? Yoast SEO: After installing and activating Yoast SEO, one can open the Dashboard to launch the configuration wizard under the General tab. A step-wise setup process makes it smooth for beginners. The settings section is bifurcated into pages allocated for different settings. The help center button can be accessed in case of assistance.
2.? ? Content and Performing Analysis:
It is necessary for a WordPress site owner to edit and preview content. Also, tools like readability and keyword density enhance the performance of the website. Each new post on your website has an SEO score. You can optimize your content for search engines with the help of plugins.
a)? ? All in One SEO Pack: A meta box below the post editor helps to edit SEO settings. In this plugin, this meta box is straightforward. It also delivers advanced tools for each post to monitor following by search engines and indexing. One can even turn off All-in-One SEO for a specific post or page.
b)? ? Yoast SEO: One can optimize every post on your website by using content analysis tool. Below the post editor, snippet preview of Yoast SEO meta box, content analysis, and focus keyword field are present. The snippet preview helps to view your site title and description just like in search engines. Content analysis guides you on how to increase SEO score. The meta box in Yoast SEO has two more sections.
3. Social Media:
Useful social media features allow you to handle your website socializing easily. You can edit the content appearing on your social media platforms through separate tabs for separate accounts.
a)? ? All in One SEO Pack: Social Media feature can be activated or deactivated according to your choice. Social Meta module can be started by going to Feature Manager. A Social Meta menu item gets displayed in which your social media settings are configured. All in One SEO plugin has a vast range of social contexts in comparison to Yoast SEO. Every setting has a description which is conducive to configuring your website. An unlimited number of social media accounts can be linked.
b)? ? Yoast SEO: You can switch between tabs to integrate your website with four favorite social tools namely- Facebook Open Graph, Twitter Cards, Pinterest Open Graph, and Google+ Publisher verification. Social media features can be located in the content analysis meta box below the WordPress, text editor.
Both SEO as well as Yoast have their own perks and negatives. It is totally dependent on the business for which they are supposed to be utilized. Pick the one suiting your needs and providing you the ease of utility.
Author Bio:-?James Tredwell is a Technical SEO and Content Developer with Hopinfirst.com, one of the top?iOS app development company. James is passionate about SEO, Technology and management and blogs frequently on the topics.
The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common?mistake the inexperienced?business?owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO?experts constantly point out – there is an essential and natural link between the site?s design and it?s search performance. So let?s take a look how can you make this interplay happen and make the most of it.
1. Yellow Brick Road
In today?s ever-growing?competition the battle for the user?s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in?the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite?because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz?you need to include the yellow brick road?that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult?to use your customers will quickly get frustrated and look for the ones with greater usability factors. That?s why your design's navigation is crucial for SEO?- with a proper guidance people will stay longer on your pages, share them with friends and you?ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.
2. The Cobweb
Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders?because they?re the ones who can make your website discoverable – or not. These search?engine bots in charge of?indexing are sophisticated, but their ability to discover?content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don?t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective?of design and crawlable from?the perspective of SEO. That?s why you need to keep your most important content high up and then?build subcategories from there.
3. The Wizard
At the end of their adventures in the land of Oz, Dorothy?and her friends realize that the great wizard?is just the man. Nonetheless, they don?t end up empty-handed. The presents are simple, but they?re just what they were looking for. In the same manner, beneath all that eye candy on your website,?there?s a content. It is an indication?to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content?is crucial. You need to know the purpose of every page, what is?the information?the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before?you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.
4. There?s No Place Like Home
Although we?ve promised you the tips for nailing the design and SEO, that doesn?t mean you won?t have to maintain the world you?ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign?has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn?t mean you?ve done anything wrong, things?simply need?to be updated to satisfy new standards. That?s why it?s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you?ve been building?will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and?other relevant information) are left behind.
We live at the times of short attention spans so strong visuals are necessary, but they mustn?t become?the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change.?Only if both – spiders and searchers – can find their way around you?ll be open?for business.
Websites have always been and are still being used as one of the primary tools for leveraging businesses. It is almost rare as a unicorn to find a business that is making insane profits without having a website. And that is because, for a prospective customer, a website is a door to the company?s products & services. Now some people may argue that choosing mobile app development could have been a better option, but then a website, somewhat, builds a foundation where you can connect with your customers in a much broader sense.
But then there are times when you wonder why in the world your website isn?t generating business as expected, despite spending a fortune on it. You start doubting your product, as well as your business potential. But most of the times, the real culprit is ?Bounce Rate?.
What is Bounce Rate
The simplest definition of Bounce Rate is – it is the percentage of visitors that leave a website after viewing the first page. Even simply put, your product or service didn?t seem interesting enough to them. The effect of Bounce Rate on your business could be disastrous if, over the time, nothing is done about it.
According to a research, 26-40% Bounce Rate is great, 41-55% is average and anything above it is not what you should be aiming for.
So how do you reduce Bounce Rate of your website? If you are looking for an answer, this guide is a must-read for you:
The connection between Bounce Rate and readability is quite apparent; the better they understand, the more they are interested. If you have a WordPress website, you get a free SEO plugin from Yoast. Install it and follow the corrections it suggests to improve your content?s readability.
According to Yoast, a piece of content has good readability when:
Not more than 25% sentences have more than 20 words.
Punctuations and grammar have been well taken care of.
There is sufficient use of transition words.
Passive sentences are less than 20%
Use sufficient Infographics
Visual communication has always been much more efficient at getting the message across, compared to text only. People find it the content more engaging when you use pictures, GIFs, and videos to communicate. Besides, Google also gives priority to content that has more infographics. And if you good ranking on Google search; chances are, people already trust you enough to go to your website.
Integrate the content with your brand
Integrating the content with the brand brings uniformity and a sense of credibility to your website. The sections on your landing page should not feel scattered and must not talk about different or contradictory goals. Carry out extensive research on the tone of how others, in the same line of business as yours, pen down their ideas. Have a logo and a summary of your vision, mission, and offer, apparent enough on the landing page itself. The effect of appropriate content is almost the same on a website and app. That is why, the best mobile app development companies as well, understand the importance of appropriate content integration and make sure it has been seamlessly done.
According to statistics, a 1-second delay could cost you 7% conversions. According to another study, 53% mobile sites turn into ghost towns if the load times are more than 3 seconds.
What do these figures say?
It is that people don?t like to wait, period
You can decrease your website?s load time by using page optimization techniques like using compressed pictures and videos. Apart from that, using cached pages also decreases your load time as the server deploys web pages from local cache.
Only use authentic web-hosts to host your website. Some popular web-hosts in India are HostGator, GoDaddy.?
Hari Krishna is a well-versed content writer working in FuGenX Technologies, an emerging?mobile app development company New York. He likes to write on technology, start-ups and latest technological innovations that people like to know and share with others.
While there are many factors that can affect the appeal of your website, its responsiveness always comes at the forefront. There is an interesting statistic claiming that after not responding for only 4 seconds, your website can drive away about 25 percent of all your audience. Aside from this, most visitors to your website expect it to load somewhere within first two seconds. However, this is only a tip of the iceberg of all the advantages that having a responsive website brings. For instance, there are several ways in which it can improve your SEO efforts. Here are few examples.
Reducing Bounce Rate
The first thing we mentioned in the introduction was the fact that people might leave your page if it takes too much to load. This rapid page abandonment is also known as a bounce rate and it is a factor that is closely monitored by Google. You see, there are only a few reasons why people would leave your page within a matter of seconds and most of them are various black hat techniques like click bait. Either way, it only goes to prove that a surprisingly large number of people found your page ?not worth their attention? which is something that Google is bound to penalize. On the other hand, by improving the responsiveness of your website, you are bound to reduce the bounce rate.
Taking the High Road
Another great thing about boosting the responsiveness of your website is the fact that it is one of the few ways to improve your website?s SEO rank without turning to a black hat or even grey-area methods. According to renowned digital marketing experts behind?Websitesthatsell, most black hat agencies use risky and spammy links that will give you short-term results. In other words, while the campaign is in its full swing, it will seem as if you have great results but these are bound to rapidly drop over the course of time. On the other hand, by taking the higher road and simply making your website more functional, you are giving your search engine rank a permanent boost.?1500+ Quality Blogs That Accept Guest Posts.
Friendlier for Mobile Users
The next major reason for boosting the speed of your website is to make it more mobile-friendly. You see, according to the survey we mentioned in the introduction, only 11 percent of mobile users stated that they expect the loading time to be much slower on their phone. This being said, failing to optimize the speed for mobile users shows potential to let a huge portion of your overall audience down. This is particularly true due to the fact that the majority of users currently browse the internet through mobile devices.
Avoiding Duplicate Content
Seeing how desktop and mobile devices often have different loading speed, some users tend to make two versions of their website. This, however, means using duplicate content, which is something Google is not so fond of. This being said, by focusing on making your website both mobile- and desktop-friendly, you can solve both of these problems with a single swing. An additional plus is the fact that this doesn?t take nearly as much effort as it may appear at first.
Finally, we already mentioned the idea of building two separate websites for mobile and desktop users. Still, a lot of people decide to make an app for mobile users instead, which, although more effective, also costs significantly more. This being said, simply optimizing your already existent website to be slightly faster is much more cost- and labor-effective than either of these other solutions. Moreover, it doesn?t take more than several minutes of your time, which means that making a decision of your future course of action into an even greater no-brainer.
As you can see, making your website more responsive might be one of the best investments of both your time and resources that you could possibly make. Not only does it improve your standing on search engines and your website?s overall credibility but it also gives your overall user-experience quite a boost. Outside of this, it is Google-friendly and even makes your link building efforts more efficient. Overall, a win-win scenario regardless of how you decide to look at it.
Everyone knows that a website or e-commerce site needs high-quality content. Anything less than high-quality, and you risk shooting yourself in the proverbial foot, a point that is backed up by the experts at Thebigfootagency.com. But, there is more than one type of content out there, which makes it difficult to figure out how best to target your audience.
A useful way to identify high-performing existing content on your website is to analyze traffic and see which pages engage visitors the most. But, if you need to create a ton of new content, check out the following list to see which types of content perform best in Google web searches.
Blog posts are the easiest types of content to produce for SEO purposes. Anyone can write a blog post and publish it on their site. Evergreen subjects are the best, as these are relevant whatever the year or season. But, it?s a good idea to update older blog posts too, as this helps to refresh content and ensure the post remains relevant to new audiences.
Make sure your post is on a topic that?s relevant to your audience and include keywords (blogs are perfect for long-tail keywords). Once you publish your blog, be sure to promote it on social media to help drive traffic back to your site.
Photo galleries work well in certain niches. For example, if you are creating a piece of content about French beds, a photo gallery works brilliantly, as people would much rather see attractive images of stylish beds than waste time reading textual descriptions. You can still include keywords in the image alt-tags, which will help the search engines categorize your images.
Video reigns supreme in the world of content marketing. Online video dominates search engine listings and click-through rates on video have gone through the roof. To maximize audience engagement on your website, make sure you include some carefully targeted video content.
For example, if you run a machine tools business and you need to add content to your blog, create some informational videos that show users how your tools work and what they can do. These will be more interesting to readers than dry descriptions of tools and what they can do.
How-to informational guides often prove popular with online audiences and can perform well in the SERPs. Aim to write a comprehensive guide that includes as much detail as possible. The longer and more detailed your guide, the more useful it will be to an online audience. If you can embed video content, even better.
Infographics present information in a visual way. If you have some dry statistics or survey results for your audience, create an infographic rather than typing it out in a blog post. It makes the information a lot easier to digest. Infographics are also more shareable, which is always a good thing.
Consider who your target audience is before creating content. If in doubt, mix and match and then analyze each piece to measure audience engagement.
Websites have become a staple in recent years. Without one, it?s incredibly hard for a business to get off the ground, as customers won?t be able to find you. Along with this, it?s become one of the easiest ways for businesses to get started, removing the need for a physical building. Websites are great. But, are you ready to start making your own? To help you answer this question, this post will be going through the skills you need to complete a job like this. Along with this, it will also have some great places to get help in areas you?re unsure of.
The Skills You?ll Need
Bootstrap/WordPress/Other: Nowadays, there?s nearly no reason to start a website build from scratch. Instead, you can use a tool like WordPress or Bootstrap to lay the foundations for you. Using them will take some learning, though. So, it?s worth trying them out before you start on your final website.
HTML/CSS: Most modern websites are built using a special markup language called HTML. Alongside this, a similar language called CSS is responsible for the styles on the website. Both of these are very easy to learn, with resources to be found all over the internet. It?s worth understanding them before you begin, though.
SEO: Websites need to be optimized for search engines to help them reach the highest rankings. Without this, customers wouldn?t be able to find your site. This area is very complicated, so it?s worth using everything at your disposal to help you. There are loads of add-ons you can add to your site to facilitate this work.
Security: Most reputable websites are secured using a tool called SSL. Installing a security certificate isn?t an easy job, though, and you?ll need to do some research. Along with this, you should also learn a little bit about network security to make sure the service system you are using is good enough. People will be warned by their browser when a website isn?t secure.
Databases: A website which collects data of any sort has to have databases to store it in. In most cases, this database will be a MySQL variant, making it easy to learn what you?ll need to know. This sort of database is very common, so it?s easy to find loads of resources to help you when you?re using your own.
Of course, you might have some missing pieces in this list, and that would make sense. Most web developers won?t do all of this work, leaving things like SEO and security to external companies. Finding the best SEO company is just a matter of reading some reviews and doing some research. There are loads of services like this, and you can also find options to help you with design, programming, and databases, too. It?s worth getting help where you have to with something like this. But, you should still be able to do a lot of it on your own.
Hopefully, this post will inspire you to start working harder on the website your business uses. Most people have enough of the right skills to get a job like this done. It might take some learning, but it will be worth it in the end. Having professionals do the job from start to finish would not be cheap.