When I was in high school, I had this fountain pen that I considered lucky for me. Whenever I did anything with that fountain pen, it would turn out to be perfect. Be it exams or quiz of even just writing a simple application. That pen was with me till my college.
Then one this insight hit me. It was not the flow of the fountain pen or the weight of the pen that made it special; it was tit’s design—not kidding. From that point, I started thinking in terms of designs. How come some things attract us more than others? It’s mostly because of their design.
When I started my business, this insight helped me to design my eStore with a lens of a website designer.
So, this blog is for all those website owners or web designers who are struggling for their perfect web design.
The principles that follow will help you to design your perfect website that will surely attract, engage, and make the customers fall in love with the design.
Simplicity is the first win
Study the logos of the most famous companies. What is one common thing in them? They are all simple. Read the most popular blogs on the internet. What do you find familiar with them? They are all simple. Simplicity is not just a choice; it’s a way of expressing things in which everyone and anyone can get a clear message.
Be it building a website, pitching a client, or a hard conversation with a co-worker, simplicity is something that will get the job done.
When a visitor lands on your website, they don’t want to get stuck. They are looking for a way to solve their problem. If it takes more than five seconds to load your website, they’ll leave. If they are not able to find their desired service/product within a few minutes, they’ll leave if your search filter is out of order. They’ll leave.
Point being, to grab the attention of your visitor, you need to lay down things as you do it for a toddler.
Right from the interface to the design and the content on the website needs to be simple enough that the visitor doesn’t get stuck anywhere.
One thing that separates successful websites from the boring ones is consistency. You cannot achieve greatness without being consistent
The overall look and feel of the design must be consistent. Whenever a new user visits your website, every page, every corner of the site must show some consistency.
The navigation, the overall look of the website must be consistent. The background, the typefaces, and the UX/YI must give out just one message to the visitor.
It’s easy to say but challenging to do. For instance, even though the overall layout of pages will remain the same but there will be elements like header, footer, a sidebar, or a navigation type, which will remain the same in everything.
The goal is to make the visitor give a feeling of oneness in the site. Be it a landing page, a contact us page, or a product page. Every page must give one feel about the brand. This will help the user associate certain things with your brand. It can be a logo, a color, or a tagline. Everything must be consistent with the overall theme and design of the website.
The end-goal of the design is to convert visitors. The design elements can give credibility to your website. If you are unable to provide the best user-experience, credibility can cover it up.
One of the fastest ways to earn credibility is to be transparent and honest about your product/service. Don’t make the users dig deep to know about your brand. You need to keep essential things like contact number, social media icons, and about us page right in the front.
Another way to increase your conversation rate and earn the credibility of the user is through social proof. When the visitor sees that other people are using your website and they are quite happy to do so, it will be easy for you to earn the trust of the customer and make them buy without putting a lot of pressure on them.
It all brings down to user-experience. A professional website design agency understands that if the user is getting stuck somewhere while placing the order, the design is not user-centric and needs immediate attention.
If the website is not opening within the first three seconds, then this will raise the first red flag for the visitor. Next comes the search feature. If it’s not user-friendly, it will drive people away.
And finally, the shopping cart. You need to keep it as simple as possible. Take a little information as you can and let the user proceed with the order. Moreover, the most crucial part is not to add any extra shipping cost in the final payment. Keep everything clear. If there is an additional charge, inform the user what is the fee all about? And don’t leave anything on surprise.
In the end, it is all about getting the attention of the visitor and make them feel safe while placing an order on your website.
One mistake that most website owners make is that they focus on customer’s problems and worry too much about their profits. In doing so, they lose customers big time.
The goal of the website is to make customers fall in love with your brand. It should give a feeling of credibility. Like mentioned earlier, social proof can add significant value to the overall design of the website.
The website design is the first impression on the visitor. Everything else comes later. So, for your business to succeed, you must follow the design principles mentioned above. These are simple yet effective principles for any successful website.
Aaron Starc is a strategist & writer at Branex. She is learning photography, and she likes to help people with whatever she can. She hopes to leave her mark on the digital landscape. She tweets at @ErinStarc87.
Every year brings hundreds and thousands of new things with itself. And, when it is about technology, we always get amazed. With the evolution of more technological aspects, the businesses are changing their approach to gain more success.
Most importantly, the websites are the reflection of the brand. With the consistent developments in the web, the businesses should spare their valuable time in making their website appealing and engaging.
If you still are not aiming to design the best website, then, of course, you are losing a large amount of customer volume every passing day.
The web designers from the WordPress web development companyare now pushing their limits and are creating outstanding and exceptional things to astonish us. But, to get an upgrade with the skills of these designers is a complicated task. In addition, it is also not possible to improve the website design after some time to match the changing curve.
Nevertheless, by integrating the significant trends in web design, you can make a visible change. It will not only make your website look fresh, but will also generate more traffic. However, the other thing that you should keep in mind is to consider how blending one trend on your website can be fruitful for you.
Following the latest WordPress trends will authorize you to convert your website unique and user-friendly from the methods and functionalities of engagement.
But, yes, technology is demanding to keep updated with the latest trends to make your brand shine. So, here we are to give you the WordPress trends that will make their presence in the future.
WordPress Web Design Trends to Follow in 2020
Simplicity is prefered above all. The flat designs are and will remain popular. It is because of the reason that it tends to give minimalism in terms of clarity, white space, and flat colours.
Its aim does not end in displaying the content effectively, but it also assures the faster speed of the website. Arnold's theme is an excellent example of minimalism. It has used the white space very smartly and has made the images and text appear correctly.
It could be an old theme but is the preferred one. Now, the designs are evolved at a large scale and images, shadows, gradients are incorporated to make the design eye-catchy and comprehensive.
Hue is the another best example that has considered gradient colours, and is clear and large, to make the styles more alluring.
2. Gutenberg Editor
Sometime before, WordPress has released Gutenberg editor, and still, it is being practised by several businesses. The reason behind this is only its impeccable features. Though you can use the traditional WordPress editor, it requires you to be downloaded separately.
This drag and drop editor has changed the manners of creating WordPress posts comprehensively. Despite the one text block in the traditional TinyMCE WordPress editors, Gutenberg is enabling you to use the headers, media content, paragraph block, tables, HTML code, and images, etc.
It has several benefits. The first and foremost is that you will get full access to the definite look of the post. But, with the traditional editor, you get only the preview of the post that too in the different window to know how the result will appear.
The number of times the post content and images do not appear as we have envisioned. So, Gutenberg is there to give an outline of how the post will appear. Also, it lets you integrate the Live HTML block where the user can post HTML code and check how it will look like on the page while working on the editor.
You can edit the post on the mobile phone as well using the Gutenberg editor. From Gutenberg, you can check the HTML version of the post. Though inserting media or youtube videos is only possible from the drag and drop editor. Knowing these possibilities, it is sure that this trend is not going to fade.
3. CSS Grids
According to the opinion of Hui Jing Chen, the CSS grid is the driver's license for the web. She has explained that web designers used to stuck on the printing standard for more time, and CSS grids are the ones that can eliminate this.
Precisely, the CSS grids are the grid of the responsive type that changes as per the location where it is displaying. Most of us have used these types of designs generally on mobile devices. Integrating the responsive design enables the web design to shrink and adjust with the window size and appear appropriate to the user. This approach can be executed in conventional browsers. In these browsers, the page design converts in real-time when the window size gets changed.
The involvement of CSS grids will surely be seen in the near future. Most of the WordPress themes are using it already, and the Kuhn theme is one of them. From this theme, you can check how the columns, text, and images are changing when the window size is shrinking.
4. Striking Typography
The font we use on our WordPress website envisions our brand and also the aim that your brand holds. Like, distinct font styles can be used to conduct the emotions, like, creativity, reliability, and friendliness.
CrazyEgg can be considered as an example. It has designed an exclusive infographic with several fonts, and the detailing shows how the emotions reflect and share your message.
Every business is trying to be incomparable from others, and typography is giving them the path. WordPress has made it simple to change the fonts, and it does not require any technical skills. There are many themes that can be used in support of font styles.
So, changing the default typography is an easy task now. Besides, there are many plugins that permit you to customize the typography of the content.
Note: Strong typography works wonderfully on the pageless websites.
5. Mobile-Friendly Designs
The percentage of mobile users now cannot be measured and Daily, there is a rise in internet users on the mobile than on the desktop. This shows that it is vital to build only those websites that are responsive to every mobile device. Crucial steps should be followed to make your WordPress website more optimized for mobile users.
There are many ways that you can adopt to make it happen. WPtouch plugin can be used to create the mobile theme according to the website that you want to customize.
Before using this plugin, assure that the theme you are about to use has fulfilled the search engine standards. Jetpack plugin can also be used to build a mobile theme for your website. Elementor plugin is best when it comes to compatibility. This lets you manage the widths and configure every page element according to the display device. It can be integrated with every theme.
The king in the blogging industry is still WordPress, and it will be. It is crucial to stay updated with all the WordPress trends so that your race towards success should not be slowed down.
In this post, we have mentioned the different WordPress web design trends that will not disappear anytime soon.
Share your views related to in the comment section below. Let us know if we have missed any of the WordPress trends.
Thanks for reading!!
Marie Thomas is an accomplished WordPress developer. Currently, she is associated with WordSuccor, providing PSD to WordPress conversion services all across the globe. She loves to keep abreast of the latest technologies and tools in the corporate market. Connect with her on Twitter and LinkedIn
Most of your customers bounce back from your website because of its reduced load speed? I trust you were also close to some sites due to some issues. I was. That is the reason I incorporated an extreme list of things you have to think about image optimization. It will be long, but I trust you will think that its value is perusing. Moreover, for the work, I suggest hire a wordpress designer.
Image Optimization Benefits
Image optimization for your website comes with numerous benefits some of them are
It pumps up the website loading speed.
It helps your website image rank better in search results
It will improve page indexing speed
It will take less space on your server
Save Image in the Following Format
After the creation of an image for your website using different image creation tools, You have to save an image using different file formats. The most common format used for photo saving is JPEGs and PNGs. Both are having their advantages as if you choose JPEGs, then it is best to show complex color photographs, and its image quality is also high. Moreover, if your website has icons ten, it must be in png format.
Image Must be Responsive
The image of your website must be responsive so that it can be easily open on any device. This can be quickly done using HTML attributes like srcset, sizes, and media. These attributes allow you to optimize image according to the device and improve the overall performance for the device
Now adding the responsive attributes in your code, it must be like
img sizes=”(min-width: 1200px) 730w,
(max-width: 1199px) 610w,
(max-width: 380px) 350w”
Scalable Vector Graphics
When you use SVGs you can incorporate them like you would like some other picture, for example:
However, this can get somewhat trickier on the off chance that you are utilizing a substance the executive's framework like WordPress, as this kind of record isn't allowed for security reasons.
When you start working with images, Start for the baseline is essential, and this is the part where image scaling is significant. A large portion of you have most likely observed the accompanying Google PageSpeed Insights optimization recommendation at some moment that running a speed test:
By compacting and changing the size of … you can spare 14.2 KB (54%).
This suggestion alludes to your images being scaled down from the first measurements, either through CSS or an HTML attribute. For instance, this would happen if a picture being served has a different width of 1460 pixels but is being served at 730 pixels to fit in the compartment that it has been set in. This can be an issue in a ton of content management systems, for example, WordPress or Magento, because subject designers will, in general, scale images down in responsive themes utilizing CSS.
It is usually suggested that you upload images at scale. This implies trimming images before being uploaded, which will spare assets and, furthermore, will keep you agreeable with the PageSpeed Insight guidelines. On the other hand, you can upload various resolutions of your images and serve the right resolution for the right gadget.
Use of Image CDN
Image CDN is the best way to speed up the delivery of the image of your website. This is because it decreases the latency of the user by saving the image on the user network. Images CDN also allows individual control over the protection of your image and also hotlink protection.
Image compression is essential because it removes unwanted data from the image, such as additional color, location, and many more things that are not important for your website. There are several tools on the web which you can use for image compression. some of them are mentioned below
Best Online Tools for Image Compression
Author Bio: Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire expert wordpress developer, staffing, HR services, and Careers advice service for overseas and international businesses.
As an online entrepreneur, your site is your greatest business resource. Filling in as the hub to advance your business, it's simply a definitive tool to sell and your services or products. Talking as an online entrepreneur myself, we wouldn't have an online shop if not for our site! Making a site is an unavoidable piece of setting up an advanced business. Sites are for sure compelling for organizations as they give simple access to all the data, services gave by the business. In any case, just making a site isn't sufficient, giving a great client experience to the visitors is considerably progressively significant. These visitors must be offered with unique User Experience (UX) so as to lift their general browsing experience.
A decent site is estimated by a couple of significant components, one of them being the length of each visit. The more they remain, the more they will find out about your business and engage with what you offer. That carries us to our principal point; UX. UX represents User Experience, which implies that so as to become one of the top user experience design companies you should guarantee it's open, usable, productive and simple on the eyes. These components together will assist you with making a joyful journey for your visitors and keep up an outstanding UX.
What Is User Experience?
User experience (UX) alludes to the set of practices that customers show while interacting with a site. A few variables impact UX, from web design to make design. All the more explicitly, client experience characterizes clients' impressions of your site or other application dependent on how simple and wonderful it is to utilize. At the point when you improve UX, you make a progressively attractive place for clients to interact with your brand.
Ways To Enhance User Experience With Your Website Design
Check your site speed
The speed of your webpage is one of the most significant components to improving the client experience on your site. These days, site visitors anticipate quick outcomes and won't look out for your site to load, so you have to ensure your site loads rapidly. Thinking about how to check your site speed? Google offers a free instrument called PageSpeed Tools that can test your speed so you can enhance your site.
Page Loading Time
Page loading time matters a lot when we talk about website design and furthermore when you are in for offering an extraordinary client experience to the customers. If the loading time of your site is excessively moderate, it will disappoint the customers and will, at last, hamper the changes. Page loading time likewise assumes a crucial job in helping the clients choose whether they will additionally visit the site. If they are underserved as far as client experience for the absolute first time, there are more brilliant possibilities they will disregard your site for future reference moreover.
If you are in WordPress, there are different guides to get you through the way toward accelerating your sites. What you can be sure of is that web hosting server has a major task to carry out in speed. If you are worried about hosting that is dependable and modest, utilizing Bluehost or Hostgator might be astute. Of late, there are great things about web hosting hub which could be another alternative for you.
Utilize Attractive CTA
Your CTA (Call To Action) should be open on each page of your site. It will help in getting the higher change and also adding to unique client experience. Another significant thought is to Call To Action over the crease so clients can easily view the button and answer to the equivalent if they are willing to. Giving your visitors a simple possibility of finding and responding on CTA is an approach to acquire changes. Hence, make enough space for this site UX design pattern. Geek Jerry had the option to expand it's email select in rate by 27% with simply clarifying CTA.
Be responsive and mobile-friendly
Your site must be responsive and mobile-friendly. There's no chance to get around it. Individuals are getting to your site on a desktop as well as through their phones and tablets, so it's basic for your design to load appropriately into the distinctive sized screens that individuals use. Google has likewise begun punishing sites that aren't mobile-friendly, so if you need to appear in the search results (which I'm certain you do!), you'll need your site to be responsive.
Your clients will create trust on you if they have an affirmation of the security of their payment details saved money on your site. With a robust site security, you can easily assurance an extraordinary browsing experience to the clients. A security seal is therefore going to get an ever increasing number of customers for your business. More customers will furthermore help in getting more conversions. Peruse increasingly about WordPress security here.
Bullets, then again, assist clients with getting quick data about the key features of the services and product in which your business deals. Along these lines, considering this specific web design trend will help in drawing in the clients moreover. While utilizing the visual cues, you can go creative and incorporate various images to enable the perusers to comprehend what has been portrayed in the projectiles. This will make your website page progressively appealing. Utilizing projectiles is additionally useful as it powers the designers to confine the focuses and help the clients see all the more unmistakably. Drive had the option to expand its conversion by 20% by simply utilizing bullet points.
Motion and Animation
Counting motion and animations has a considerable amount of focal points. In any case, it is a major no to utilize these components in the titles and passages also. The inconspicuous animation however can help in drawing in the clients towards a call to action. The animation is additionally great to use if you are wishing to show different notices on your site. Attempt to utilize this component so as to stand out enough to be noticed. Pictures do get inclination over the content and it likewise goes valid with web design trend.
Hamburger menus are popular for expanding the UX as they demonstrate that there is something clients are not seeing. This starts the desire of clients to discover increasingly about the features and the functionality of the site they are visiting. The hamburger button is additionally significant as it demonstrates that there are some increasingly significant things covered up to be found by the clients. This offers a simple method to draw in the customers over your site, holding them for a considerable length of time and hence, adding to the changes eventually.
Utilize High-Quality Image
Pictures are viable yet they won't do any great if they have not been made well and upgraded further. When utilizing the pictures, attempt to pick the ones having the high-goals. See whether they set up an association with your site. Try not to utilizing stock images as they are not as successful as the genuine ones. On one hand, where pictures will add to the total style of your site, they will likewise add to holding the visitors over the site and add to their general client experience.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design etc..
Mike Little and Matt Mullenweg developed and released WordPress in 2003. It was a simple tool for blogging back then, but now it is a leading CMS system in the world. 33.1% of the sites existing over the internet are using WordPress. To get a higher rank on Google or other search engines, optimizing the SEO is important, and WordPress is exceptional in terms of SEO. Users can use many built-in features, which makes the entire process of optimizing very easy. In this blog, we will list out our reasons as to why WordPress is one of the best platforms for SEO.
1) Automatically adding Metadata
The meta description is an influential ranking factor in the search engines. Metadata is a summary of the web page or the blog post. Users can view it under the page link within the Google search result page. Metadata improves the position of the website, and users must add it to every page and post of their website.
WordPress allows the user to add metadata automatically. They can utilize plugins like All in One SEO or Yoast SEO, which will automatically create SEO-friendly meta descriptions for their website.
2) Optimization for Mobile
Nowadays, the search engine is used more from mobile phones than from a computer. It is a new trend the website owners need to adapt. There should be no separate URL for websites, one each for mobile and PC. Instead, there needs to be only one URL that will ensure that the inbound links are not separate because of different URLs. Hence, blogs need to be mobile-friendly.
Users can use the responsive design to optimize themes for mobile, and WordPress has this feature for premium users. Users can check how their website looks when the customization is complete on different devices. There is a plugin called Jetpack plugin, and it will help users comply with the mobile standards of Google.
3) Site Speed
Visitors are bound to be frustrated if the loading time of a site is high. It will increase the bounce rate, and Google many ban the website if it is too slow. Speed will not be a problem if users are using WordPress. It comes with optimized themes, and many plugins will improve the speed of the website. Users can check their website's load time on Google's PageSpeed Insights.
4) Optimized SEO Images
Images affect SEO indirectly because they improve the visitor's experience. By breaking the flow of the entire text, the readability of the content gets improved. Optimizing the images for SEO is necessary to get maximum exposure. Users can fill the Alternative Text section in the image edit options and include their version of the keyword for the best results.
Users can utilize the free plugins if they want to optimize the image size automatically. Optimized SEO images will make the entire content engaging.
5) User Experience
Visitors will spend more time, and engage on the website if they get good user experience. Google calculates the user experience from parametres like the average time that a visitor spends. If the user wants to calculate the bounce rate, they can do it from their Google Analytics account. If the bounce rate is high, then it is an indicator of poor experience for the user. Visitors will be more engaged if the website looks good. They will drop their comments or post questions. The website's ranking will improve because of an active community. Users have many options for customizing their site with themes and plugins that WordPress provides, and they can use them to design creative websites for themselves.
6) Integration for Social Media
The ranking will be good if users engage with their visitors on social media. It is about the activity of other people in the user's posts. WordPress allows users to install plugins that will boost their exposure in social media. Users can add buttons for social media to their content to get shares from their visitors. They can automate their campaigns and connect the latest news feed on their website. It will encourage visitors to be part of their campaigns.
7) SEO Friendly URLs
The permalinks are the URLs on the user's WordPress website. It is possible to edit these permalinks from the WordPress Dashboard settings. There are two ways through which the permalinks will affect the ranking :
• Pretty permalinks can boost the click-through rate of the user's post in the search engines
• Keywords in the link are a significant factor in the ranking.
Instead of leaving the permalinks to the default option, customizing it is a much better option. It will improve the traffic for the website.
WordPress has features and tools that users may not find elsewhere. It will save them a lot of time. The overall experience is better because of new plugins and themes coming in the market daily. WordPress is free to use and has enough add-ons/plugins for users to customize their site as per their needs. It will continue to dominate the SEO and CMS community because of its open-source developer community who continuously provides new themes and plugins for WordPress. There is a high demand to hire WordPress developers by companies because this platform can solve many problems that the business nowadays face.
Prinsa Prajapati is a technical content writer who loves to write about WordPress web development. She shares her knowledge about the recent advancements in the area of web design with a WordPress development company. She also likes to talk about different software, CMS, IT languages, and technologies.
While working in the industry at some point in time you might have encountered a situation where you might have felt to clone a WordPress website. Well, whatever your reasons may be whether you need to move to a more safer environment, test new features for your website or maybe you are thinking to move to a new host server cloning can be a tough task if you don’t know the right way. Well, there can be ‘n’ number of reasons for you to clone a WordPress website, however, the question is how to get the best clone scrips for your website?
Yes, things would go a lot smoother if you just hire a professional developer to take care of clone script for you, other than that you can do it yourself with our simple trick and tips to Clone a WordPress Site in 7 Easy Steps. So, just check them out.
Cloning Using The Duplicator Plugin
This plugin is a very powerful WordPress migration and backup plugin that is very useful, effective and easy to use. This plugin can be used both by an expert professional and a beginner alike that is why we are going to use the duplicator plugin to create our cloning script.
So, the first step would be to download and activate the Duplicator plugin. If you are familiar with WordPress then you would easily be able to this WordPress plugin. Also, the plugin is easy to use and can be used without customizing with WordPress.
Creating A Backup Using Duplicator
Duplicator is a convenient plugin that allows you to clone your WordPress website by creating a backup file. Then you can simply extract that backup file at any location you want.
Follow the simple steps to create a backup file-
• Visit Duplicator Plugin and Click Create New
• Then in the Duplicator wizard check the settings like storage location, name, etc and click continue.
That’s all now the duplicator will go through your website to check, if your site to ready is cloned. If the plugin encounters any kind of error you will be informed, if not then there you would have a backup for your website with all the templates, layout, images and other files with as a downloadable file.
Download The Backup
After you successfully run the duplicator script, you would be able to download an archive file containing all your images, templates and other files and an installation script.
You can simply get your downloadable script by clicking the ‘ One-Click Download’, to download the above two files.
Upload To A New Location
Now since you have the very core you need to clone your WordPress website, you can simply upload to a new location whether it be a localhost server on your computer or a live website.
If you want to upload a localhost machine then simply copy and paste the archive and installation script to the htdocs subfolder. This way you will simply upload your website to a local server however if you want to upload to a live site then you would have to upload these two files on the live server inside using the FTP client to the root directory. Be careful while uploading the files or else it can cause an error.
Running The Upload Files
Now you completed almost 90 percent of the process, and since all files place, you can check your website by running the duplicator installation script. If everything goes well your website will be live on a new host server in no time at all. You can do it by visiting your new uploaded website through a browser with a URL extension of installer.php. The rest of the process is automated by the installer script.
Test Your Site
Now all you need to do is test your website for everything and from different browsers and devices.
During the process a lot of temporary files are generated, which are better taken off now, to avoid future problems.
About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Best Clone Scripts Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.