Guest Post

How Important is UI/UX Design in Mobile App Development

Because of the growing number of mobile users, the need for mobile applications is also growing. We see a lot of apps being developed and added each day. But not all apps are making it big. Some of the factors that lead to bad reception of a mobile app are issues with the user interface and the user experience.

Developing an app is not easy and it’s sad when the results are not good. But in the end, UI and UX concerns are really needed to be addressed to ensure the success of the app.

 

What is User Interface (UI)?

A mobile app’s user interface refers to the visual appearance of the application. This involves not only the design but also the organization of the visual aspect of an app. Ideally, an app should have an intuitive user interface that will be seen by users as appealing, and at the same time, easy to understand and use.

 

What is User Experience (UX)?

Meanwhile, user experience refers to the actual reception of a user towards the mobile app. UX is composed of all the interactions that the user has with the app, and will tell a lot whether the app is a success or not.

The goal of an app is to provide users with the best experience so that they would continue to use the app, and if possible, to invite other users to also use the app.

 

Why are UI/UX Design Efficiency Important?

When an app is developed, the goal, of course, is that users will find that it is a good app and that it would be used to its purpose.

To be able to achieve this, designing your mobile app for UI and UX efficiency is extremely important. UI and UX should work hand-in-hand to make sure that the app becomes a success.

While the UI deals with the looks, UX deals with the actual works. But UI has a big role to play in UX so it really is a matter of having the two bring about the best in each other for an app that is worth being downloaded and used.

 

Why Is Good UI/UX design important in app development?

 

The following are five concrete reasons on why a good UI and UX design is important when developing mobile apps:

  • Ensure the usability of the app

One of the factors of a good UI is being user-friendly. Users would walk away from a complicated user interface. Your app should be designed to foster an app that is easy to use so that your users would love using it. User-friendliness also leads to a great user experience.

  • Prevent the waste of resources

Taking into consideration UI and UX from the designing phase will save you from wasting time, effort, money, and your business’ image when you launch your app. Imagine all the cost of launching an app that has a bad UI and a bad UX. Not only will you need to spend resources on trying to build another one, but you will also risk damaging your brand’s image. So make sure that at the drawing boards, UI and UX are already considered.

  • Make app development easier

UI and UX design are basically planning. And having a plan will make it easier to do whatever you want to do – even developing an app. With a good UI and UX design at hand, you will be able to lay out everything that is needed in order to build your app.

  • Your app would likely earn more revenue

A well-designed app would make it big when you launch it. Your users would be very crucial for an app if they pay for it. So if you decide to create a paid app, make sure that it is well worth it.

  • Retain your users

If your app fails to meet the expectations of your customers, then you risk losing them. And it would be a lot harder to bring them back. So make sure that you design your app well so that your users would be loved you’re your users so that they would keep on coming for all that you have in store for them.

 

Conclusion

User interface and user experience are two separate but equally important aspects of mobile app development that you should definitely not take for granted. A good app is one that has both good UI and UX.

To ensure that your app is created with just the goal of having impeccable UI and outstanding UX, designing for it is essential.

So make sure that you come up with a great UI and UX design to help create the best mobile app that you can develop.

 

Author Bio

Kenneth Sytian is the Owner and CEO of Sytian Production, Web Developer Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.

Read more...

7 Steps To Merge Google Adsense In Your Joomla Website

Passive income is being preferred over active by people. Google Adsense is used for a stable and long-term passive income. This is an advertising program which is being charged for clicking on it and is used by publishers to display ads according to the content of their websites. It can easily be integrated with Joomla. The process is very simple for who best in custom joomla development but the code needs to be changed every time the appearance of the ads is changed. It can be done simply by copying the javascript or HTML code in the custom HTML module.

  1. Download And Setup Google Adsense

Google Adsense can be easily downloaded and setup from its website. In the Joomla settings, select the Joomla module in the administrator panel. Choose the “Sponsored Links” in the “New” button. Enter a name for the module and choose the option “don't show the title”. Assign a position for the module, if a size of the ad hasn't been decided and publish the module.

  1. Change Module Parameters For Better Results

Module parameters can be used to blend ads seamlessly. It can be done in the parameters section of module parameters option. It has options and features for blocking specific IPs and optimizing the website. For better customization, use Joomla template suffix for module class suffix. Enter the information in the div CSS instead of CSS template. Choose the ad type as per the advertisement to be displayed. Corner styles are always good to watch. Browse through different sizes of the ad by Adsense for better positioning of the module.

  1. Use Colors For Attraction

Choose the colors of the website as per the ads to be displayed. It can make it more attractive and will gain the visitor's attention. Colors should be well matched and proportionate so that website maintains its integrity. Ad borders should be avoided. Color combinations should be tried before applying.

  1. Track Ads' Performance For Its Efficiency

Ads' performance can be increased by setting up channels for each by Google Adsense Channels. In the Adsense setup tab, add new custom channels in the channels option, give a name to it and add the channel. It is useful in deciding whether an ad should be removed or kept on the website.

  1. Ad's Position Decides It's Worth

The placement of ads on the website plays a vital role in attracting many visitors and advertisers. This will improve the value of the website and is done by ad placement option of Google Adsense. Click on channels in the Google Adsense setup. Select a channel for ad placement and click on “edit settings”. Activate the checkbox showing “show this channel to advertisers as an ad placement” and save the settings.

  1. Right Position Gives The Right Price

Displaying ads within the content gradually increases the CTR rate. Advertisers are most likely to opt for well-established websites. New and fresh websites must give desired and prominent position to attract the advertisers. Optimized websites have options for any ad placement position because they have established enough to survive.

  1. Regular Checkups For Better Understanding

The websites should be checked regularly whenever settings of the existing ads are changed or a new ad is placed. Check the website as a visitor and on different devices like mobile, tabs, laptops, desktops, if the website is responsive.

Selling ad space directly on the site can have better negotiation options and a profitable relationship with the advertisers. This is a simple and fantastic way to make money and it doesn't have any investment issues. Go for it and explore its features as its going to be updated by Google for a long-term support. Maybe something more can be extracted from it for rewarding benefits.

Read more...

How to Integrate Big Data into the Backend of Your Mobile App

How to Integrate Big Data into the Backend of Your Mobile App

A full-featured, sophisticated mobile application these days can have as many as 100,000K lines of code, which should be considered a feat in itself, but the fact is, it’s not. It’s common, not enough. If you know anything about the tech world, you must have come across the term AI-first strategy that aims to make everything smart. In that respect, the massive amount of data that users share with applications is far more valuable than the code it is running on. From social media habits to shopping patterns, apps need not only make those tasks easier but also learn from them.

 

So how do you create such applications? Or to be more precise, how do top mobile app development services integrate such features into their apps? Well, the process is much simpler than most people realize. You don’t actually have to write those long, complicated algorithms by yourself but simply use them according to your needs. Here is how:

Leverage cloud

As users interact with your application, they generate a lot of data that only grows exponentially as the popularity of your app grows. To handle such massive amount of data is a challenging task, but thanks to the advent of cloud services, it can now be managed just by a few clicks.

Services like Azure, AWS, App Engine, among others, can store and maintain the integrity and security of your data at a fraction of the cost it would take to create such infrastructure on-premise. Though all of these clouds offer similar services, there are subtle differences that you must carefully evaluate before subscribing to one.

Analytics

Mining big chunks of data for valuable information about customers isn’t a new thing but as these technologies become more accurate, cheaper, and widely accessible, their relevance has risen in the recent times. The data you store in the cloud is useless unless you are able to mine useful information from it, and thanks to the highly specialized and cutting-edge tools available, you won’t have to do it by yourself.

No matter which cloud service you used for data storage, there is a good chance that it would also offer analytic services. Depending on your business, you can use the data for many different kinds of analytics, each of which will reveal a different pattern.

For instance, if you have social media application, you can monitor the images any user shares and the corresponding response they get. This data, when analyzed for some time, can enable your application to offer customized suggestions before users share an image. From eCommerce to logistics to healthcare, this is one aspect where sky is the limit when it comes to inferring information from the available data sets.

Be Flexible

It is not necessary that what works for one application would also work for you. After all, how can one decide if Netflix’s recommendation engine is better or Amazon’s? Both of them have their own approach towards the same problem and both are fairly successful. So, when it comes to knowing your customers and creating a custom experience, the only rigid rule is to stay flexible.

 

Many businesses still find these features and capabilities that only the top enterprises with deep pockets can deliver. The truth is just the opposite. All these tools are now easily accessible on a pay-as-you-go basis, which means you only have to pay for what you actually use. Furthermore, top app developers from India are renowned for delivering such cutting-edge features at very reasonable costs.

Read more...
Set Up Your Own E-commerce Website?

Key Trends In User Identification Technology

As the internet becomes more and more an integrated part our day to day lives, becoming as commonplace to us as the radio, electricity or zinc, the dangers of it are becoming more apparent. Not just the danger of wasting valuable time watching kittens when you’re supposed to be working, but serious dangers such as cyber-attacks, loss of data, or even the theft of one’s identity.

It used to be you could impersonate anyone you wished on the internet, but developments over the past decade have helped ensure that our identities are more protected than ever.

So listed below are some of the key trends we’ve spotted over the past couple of years within the realm of user identification technology, and how they can help protect you and your identity whenever you’re using the internet.

Two Factor Verification

Usually, when you sign up to a website or something similar, there’s just one line of user verification. Most usually, this is the password. The problem is that even 12-character alphanumeric passwords with one lower case, one upper case, and one special character are actually very easy to bypass. And as most of us – perhaps unwisely – link most of our accounts to a single email address, if you find one breach the whole system is at risk.

As such, many sites are now employing two-factor verifications when signing up for an account, making important transactions, or when adjusting your account’s details. For example, as well as having a password, the website may also require a verification code sent to an email address or a mobile phone before any further action is taken.

This provides an extra layer of security so that even if someone has managed to guess your password they still can’t make any major adjustments to your accounts or your data without getting past that second layer. This at least delays them, and for casual attacks, that’s often deterrence enough, and can also alert you personally when they occur.

Use of Mobile Phones

We already mentioned that the two-factor system may ask you to link your account to a mobile phone so that verification codes can be sent if someone tries to access or adjust your account. In general, the growing universality of mobile phones has meant that many websites and companies are making use of them to protect their users and their identities.

Popular games developer Blizzard, for example, offers the option of a mobile phone verification app when users sign up to their online gaming platform, Battlenet. Whenever the user’s account is activated by a new device, a verification code is needed before access can be granted. Likewise, if anyone attempts to change the account’s password, or make any online purchases.

As it’s highly unlikely that the user’s mobile phone will be in the possession of the attacker, it provides a layer of security very hard to overcome.

Some companies, such as Cognito, have started offering similar services for a number of websites. Using their app, you can connect accounts to your mobile phone, thus ensuring they can’t be accessed without a special ID code.

Biometrics

Biometrics are nothing new – customs and immigration officers have been using biometric data to verify passport holders for quite a long time now. However, we’re starting to see biometrics see more use in our daily lives as well.

Most mobile phones now have the option to be secured using biometric data, typically a fingerprint or facial recognition. The phone then cannot be unlocked without that input, at least in theory. Many phones also maintain a typical pin code or pattern security system, as biometrics are notoriously finicky and do not always work as intended.

While not foolproof by any stretch, they provide a very convenient and quick means of providing user identification for our mobile devices.

New Methods of Data Storage

Recent events in which personal data has been acquired and illicitly disseminated across the internet due to the actions of hackers have also caused a rethink on how data storage is managed. If a hacker can access important personal information, such as your date of birth, address, or mother’s maiden name, they can use this to bluff their way into your accounts and cause all kinds of damage.

One solution is to ensure that no one organization has access to all your information, a process called blockchain. Instead, data is added sequentially in blocks using a “hash” of data from the preceding block.  Already used for bitcoin transactions, it’s a highly effective and secure method of protecting personal data.

Read more...
6 Crucial Web Design Tips for a Professional Website

6 Crucial Web Design Tips for a Professional Website

An adorable and user-friendly website design is essential to keeping visitors on your site longer and to reduce your bounce rate. The longer a visitor stays on your website, the more chances of business and sales are there. In how much time your visitors determine what your company does? If the answer is over 5 seconds, then your website needs a lot of improvement. Web designing is an art, If you want to stay ahead of your competitors, you need to be constantly aware of the latest developments in technology and designing to make your website easier to explore and helpful for your visitors. In this article, I’ll reveal six crucial tips to make your web designing more professional and top notch.

 

Use Customized Logo

Having an attractive logo is very important to your website and for the branding of your business; your business logo is the icon that symbolically represents what your company is all about. An eye-catching logo will undoubtedly attract new customers. Make your logo visible prominently on the website; many business owners underestimate the importance of customized logo for their company. There are many freelancers and companies available on the internet that can provide you an incredible customized logo which will reflect your business.

Collect Requirements

After logo designing the second step is to collect the requirements of the website which you are going to design. This is an extremely important step since it requires a substantial understanding of the business and its goals. Many designers start the work with all good intentions but end up delivering a website which their client never wanted. So, it is necessary to ask for the requirements before starting the work. Here is the example of some questions you need to ask.

  • What your business is all about?
  • What features do you want on your website?
  • Do you have some specific colors that need to be used?

Use Easy to Read Fonts

A lot of time a font style is a thing which separates a professional website from an amateur look. Choosing the right font style doesn't take much effort or time, but can give a purposeful improvement to your website. Your first point to look when choosing a font for a website should be that it matches the theme of your website. The right and simple fonts will enhance the visitor experience.

Quality Navigation Menu

The navigation bar is among the most crucial elements of a website design, as it literally allows the user to navigate through your site. The navigation bar should be simple and same on all the pages of the website. If your website's navigation is poor, then customers can easily become frustrated and leave your website. The only thing to remember is to always make sure visitors understand what you have done. If users don't know how to navigate your navigation menu, it has failed.

Call to Action

A call to action is a marketing term which is used to direct your audience to take the action that you want. Highly focused calls to action will insanely increase your website's conversions. Make your call to action as simple as possible. Calls to action should be appropriate for a visitor's level of engagement with your company. If your website is new and emerging, only invite them to subscribe to the newsletter. Always remember to include a call to action at least once on every page.

Optimize Images

The longer it takes a website to load, the more likely you’ll lose an approaching customer. If you don’t want search engines to hate your website then you have to reduce your image’s file sizes to improve your website's loading speed. There are a lot of both free and premium tools and programs on the internet, which you can use to optimize your images on the website.

So, there are 6 crucial designing tips for a professional website, by working properly on them you can take your skills to the next level and provide your users with a better and pleasant experience.

Author Bio: Jessica Watson has been writing for websites and blogs for four years now, currently, she is working with Aurion International who is very famous for providing ISO certification in Sharjah and across all UAE.

Read more...
%d bloggers like this: