Email marketing has always been seen as one of the cheapest and most effective ways to reach out to customers. It doesn’t cost as much as many other forms of marketing and you can see why. Firstly, the messages are simple, they only go out to those that warrant being sent an email, such as those who sign up to a newsletter or have an account with your website. They also can be managed to only go to certain specific customers, so you are doing targeted marketing, to a small group only. Thirdly, the customizing options you have are plentiful, so you can use email marketing all year round. It's still a brilliant marketing strategy.
One of the best things about email marketing is, you get instant feedback. Using a direct data service like the type https://www.action-mailing.com/data-services, you can receive great customer feedback straight to your servers. Rather than going through a third party, these direct data services can deliver customer reports about your campaign and how effective it has been. This is excellent for changing tactics very quickly and responding to things that specific customers are doing. Maybe a customer has never responded to an email marketing campaign, but they do respond to marketing cards. They are happy to choose one out of three options in a poll or perhaps they would happily watch a video in the message. Send them more of this instead of the usual text-based email.
It's very interactive
Using interactive features is the only technique worth investing in. Have review buttons in the email, such as 5-star ratings, or 1 out of 10 bars. You can also give customers comment boxes to leave a comment about a product, or the effectiveness of your message to them. Polls and questionnaires are a long shot for new customers and or browsing consumers, but those that have been with you for a long time, would more than happily give you a few answers to questions for improving your business. It's important to also have interactive features such as selecting colors for items. Clothing brands especially benefit from this as they can showcase something like a winter scarf, in different colors in the message and if the customer selects a color they like, they can click on it and be transported to the product page.
Reaching out in bulk
No one can deny the sheer outreach potential for email marketing. You can email, literally thousands of people around the world, with the same message. You can get your messages translated and still give customers the same exact message. You can, however, reach out to just your new customers. Maybe you got 200 new customers this week. You can send welcome messages over the weekend to each one. Reaching out in bulk is perhaps the single most attractive thing about email marketing.
Email marketing is a great tool that every business owner must become adept at using. It's affordable, interactive, customizable, far-reaching and just plain awesome!
We’re all going through a very similar situation at the moment. The pandemic is making normal life difficult for everybody, and we can’t always be expected to work at maximum productivity. That being said, there may be a few ways we can maximize productivity and get the most out of this tough time.
Let’s take a look at ways to increase business productivity during the pandemic:
Focus On Creating And Sustaining A Routine
When you have a team working from home, routine can be something they struggle with. Encouraging them to keep a routine can be a huge help. Arranging a video chat can also encourage your team to get ready for the day and stick to the routine because they feel more accountable.
It can be extra challenging for those who have kids and other family members at home, so being understanding and allowing flexibility is also key. Family disruptions are to be expected. Asking for a check in at the start of the day can help you to see who is able to stick to your preferred schedule and who may need to make changes. Here are some tips to make this work:
Ask for a regular start time as much as possible.
Encourage communication and honesty.
Encourage your team to set up a separate area for work and emphasize how this can help with mindset.
Send occasional reminders about routine. Encourage a healthy breakfast, physical activity, and other things that can enhance a routine and make the day better and more productive.
Not everybody will have the equipment or the right setup to work from home. If they are using low quality equipment, you’ll see productivity drop. Ask employees if they have everything they need, and let them know there’s a budget if there is anything they do need. Purchasing a new mouse, keyboard, or microphone for them could make a big difference.
Consider Using This Time As A Reset
The ripple effects of COVID-19 will likely be seen for some time. It has likely thrown you off trajectory significantly, but you can make this better by aiming to use this time as a reset. A crisis time like this can point you towards flaws that you may not have noticed before, or may have been able to ignore. You can make the changes to your infrastructure that you have been ignoring and reevaluate your business. Would you be prepared for this if something similar were to happen again? Aim to:
Streamline your meetings.
Figure out ways to manage projects remotely and stay in touch with one another.
Look at an upgraded network cabling solution to avoid downtime and ensure everything runs smoothly when you’re back at work.
Ultimately, you should use this time to prepare your business for future setbacks and success. The whole world is struggling right now, but you could experience benefits from this if you handle it correctly. How are you going to increase your business productivity during the pandemic?
Paid Media experts often reevaluate and experiment with ways to optimize processes and get the most results. After all, the world of Facebook Ads can be daunting, and you certainly don’t want to follow in the footsteps of one man who lost 600k in 4 days on his Facebook Ads. Ouch, that hits us where it hurts.
Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today:
You’re picking the wrong campaign objective
Although this may seem obvious, you’d be surprised how often this crucial element gets overlooked when launching an ad campaign. Facebook Ads campaigns break down into three main objectives, each with their own sub-objectives.
Before you get to this stage, you should have already identified your Facebook Ad’s purpose and the results you want to see. (If not, we suggest doing that now). The objective you select should fit into your overall business strategy and serve as a shorter-term tactic to achieve long term goals. Once you know your objectives, it makes writing your ad easier, since you’ve determined who and what you’re writing for.
Awareness: this objective is for those at the top level of your marketing funnel, who may not even know you exist. It’s also commonly used by larger brands when they have new products services.
Ad objectives for Awareness are:
Brand awareness: letting people know who you are. Where you are or what you do.
Reach: casting as wide of a net as possible, and having the most eyes viewing your ad.
Consideration: this objective would be for those in the middle of the marketing funnel, who may know you exist but need to have more information before converting into a customer. You want to guide your potential buyer to want to take action, whether through education, information, or entertainment.
Ad objectives for Consideration are:
Traffic: sending users from Facebook to a designated URL such as a landing page or official website.
Engagement: motivating those who see your ad to engage in any way through likes, shares, comments, or clicks.
App installs: driving users to an App Store where they can download your mobile app.
Video views: shows your video to those most likely to be interested and interact with the content.
Lead generation: allows you to capture data and leads directly from your ads, such as address or email.
Messages: connect users with messaging services like Facebook messenger or Instagram Direct messages.
Conversions: as you probably have guessed, this would be the ad objective for an audience towards the bottom of your marketing funnel. It’s the final step before taking action and making a purchase, download, or signing up for a subscription.
Ad objectives for Conversions are:
Conversions: Having your audience take a specific action. Download. Sign up. Purchase. To optimize this ad objective, it’s ideal if you’re having at least 15-25 conversions per week; that way, Facebook can garner enough data to advertise to the right target audience correctly.
Catalog Sales: allows you to showcase specific products from your e-commerce store and gives you tools to integrate your online store products into the user’s Facebook feed.
Store traffic: meant for brick and mortar stores that rely on foot traffic for sales. Think establishments like a hair salon, restaurant, or local boutique.
You’re not using audience targeting correctly
The targeting feature of Facebook Ads ensures that you have influence over matching the right ad with the right person. Some people may “target overkill,” which leads to a tiny pool of Facebook users who may see your ad. Some may use “lazy targeting” and follow a “set it and forget it” approach. Both of these leave room for improvement.
Neither specific nor broad targeting is more superior; the critical element is relevance to the user. We’ve all been the victim of a mistargeted ad and wondered, “why am I seeing this right now?” That does not make for positive brand sentiment.
When it comes to components of detailed targeting, Facebook Ads allows you to choose from a lot of options., but they all fall under the following:
\ Demographics: under this category, you can target users’ age, location, languages, education, gender, and even relationship status. What industry does your potential buyer work in? What is their income range? What life events are they experiencing? All of these need to be considered when considering your demographics targeting.
Interests: exceptionally useful in placing your ads in front of those who will want to see it. You can select interests based on industries, like finance or medical. You can target based on family relationships such as parents or dating. And, you can target based on activities like sports, technology, and fashion.
Behaviors: this allows you to reach people based on purchase behavior or purchase intent and includes behaviors like device usage. These behaviors could be how charitable a person is, their job role, residential profiles, and even how much they travel.
You can use a layered approach when it comes to these audience targets to achieve the maximum return on your ad. Facebook provides an audience size tool (below) that shows how broad or narrow your target approach is. It might take some trial and error for a beginner, which is why it’s always good to do your research or hire the experts.
Although Facebook Ads strategy can be scientific and experimental by nature, your ad’s creative aspect has a massive impact on its success. When we say creative, we mean the imagery, text, placement, colors, headlines, videos, CTA’s – all of it.
It’s important to note that creating the right ad will require testing different versions to see which resonate and perform the best. A simple A/B test of varying headlines or images combinations can provide valuable insight and save valuable dollars.
There are some best practices when it comes to creating your ad that is best to follow closely:
Use high-resolution images (FYI best size guide on FB. Image 1:1, video 4:5 or 1:1, story 9:16.)
Show your product clearly.
Avoid too much image text: let the creative aspect of the adconvey messaging and don’t overstuff ads with text as it fails to gather attention.
To use multiple images or showcase various products, test multiple formats as different formats work for different products, such as Facebook carousel ads.
Preview your ads using Facebook Creative Hub; this will give you a good indication of how users will see your ad on a desktop or mobile.
Have the ad copy reflect what is being shown in the image, make it easy for viewers to connect the dots.
Have one clear, prominent call to action, whether it’s “Sign up now” or “Buy one today!”
Use simple language that’s easy to understand. Remember that your ad is one of many in a sea of infinite scroll, and you have your audiences’ attention for a very limited time.
Let’s take a look at some great and not-so-great Facebook ad examples:
Although there’s a catalog of images, none of them are particularly engaging or stand out.
The headline is generic and isn’t clear on what action they want the audience to take
The image text is basic and lacking much creativity. “Deer Lamp” isn’t all that enticing.
The social proof is evidence of an unengaging ad that isn’t catching people’s attention.
Remember that your ad should be telling a story about who you are and what you offer in a cohesive, obvious way. There should be a flow between what the user reads and what they see, and it should be clear what you want them to do.
You’re not using Facebook Pixel (properly)
Here’s a crash course on Facebook Pixel 101: the Pixel is a piece of code that you can place on your website to analyze the actions users are taking. It’s a great analytics tool that provides some invaluable insights into your own specific consumer’s behavior.
It tracks things like time on page, page views, page depth, and add to cart functions. There are 3 main ways to take advantage of this tool:
Target to the right audience: the Pixel will give you information about those who’ve visited your site, allowing you to remarketing to them on the Facebook platform.
Increase sales: well, this seems like a no-brainer. With your Pixel information, you can set automatic bidding strategies that reach people more likely to take the desired action.
Measure your ROI: the information provided from the Pixel gives specific data into which ads are high-performing, where to make adjustments, and how effectively your ads are driving action.
The Pixel transgression made by businesses is often they are either not using it or not using it to its full potential. Facebook makes it very easy, too. You can view all of your Pixel data right inside your ad manager and make adjustments based on the data you see.
The pixel gives you information on how customers are interacting with your business off of the Facebook platform, so you can create strategies to have them engage with your business on the platform, through your ads. You should be consulting this data to guide strategic decisions like audiences to target or even your website’s flow.
You’re not optimizing ad scheduling
As we know by now, you can set your ads’ schedule of when they are shown. You can choose the time of day, or day of the week, based on your offer and relevancy.
\ Sure, it seems obvious to run your ads during weekends or evenings, where you assume most people might be online. Still, we’ve found the way to create your ad schedule is to analyze your specific customer data (like the stuff you get from Facebook Pixel). Once you’ve done that, it’s essential to look at your ad intent: what am I trying to get them to do? What time of day, or day of the week, are people taking this action?
Combining Google Analytics, Facebook Pixel, and Facebook Analytics, you can determine more than when your audience is online, but when they are taking these specific actions. You can see when they are subscribing or signing up, and when they are buying.
It’s best to analyze this data to create a custom ad schedule, specific to each ad. Now, we know this can seem a bit overwhelming. Check out what happened when we teamed The Maple Guild to implement a Facebook ad strategy that increased their revenue by 300%, and their purchases by 200%.
Take it from us, working with Facebook Ads is a never ending lesson, as there are always ways to improve and optimize your efforts to maximize your results. We’ve run thousands of ad campaigns for all kinds of businesses and have used that expertise to help you save more money on your Facebook ads.
2020 has been a difficult year for most businesses. Consumers have less disposable income due to the impact of the coronavirus and Covid-19 pandemic, which means people are less willing to part with their cash in exchange for non essential, luxury items. The good news? There are still people out there buying and you could make a success of new products that you want to bring onto the market. The difficulty? You’re going to have to work harder than ever to make your sales and generate a profit. But take this as a challenge. You could make a huge success of your business, you just need to make the right decisions and take the right actions. Here are just a few things you need to do to get your new product onto the market as quickly and successfully as possible!
Identifying a Gap in the Market
First, you need to identify a gap in the market for a product that is going to sell right now. See what areas are making profits. See what things people are buying. Consider what things people are going to want to buy in the foreseeable future. Following trends can see you experience success. Being ahead of the curve can see you make even more profits. So, spend time researching and analysing the marketplace before speeding ahead with any decision making.
Product Development and Market Research
Next, you need to develop your product. Look into it. See how you’d make it. Try having a prototype made up with prototyping specialists. Conduct some market research to determine whether people are interested in it and whether people would be willing to spend money on it in the current marketplace. Determine how much people would be willing to spend on it right now and whether there’s room for a good profit margin. This will all help you to determine whether the product is worth bringing to life or not.
If you get the go ahead, manufacturing will be extremely important. Manufacturing is the process of taking raw materials and putting them together to create your end product. You can do this in-house by investing in all of the machinery and equipment you need to create your products in bulk and by hiring staff to operate the machinery and equipment. Alternatively, you can shift the responsibility to someone else and outsource your manufacturing. You’ll simply put in an order and receive the end product. Both are great options, but the majority of businesses (particularly small businesses) opt for the latter.
As you can see, it is possible to bring new products to the market this year. You just need to put a fair amount of work into determining whether there’s currently a market for your products and whether you can make profits with them in the current economic climate. The above advice and steps should get you started out in the right direction. You never know – you might experience a whole lot of success!
Whether you’ve recently launched an online business, or you’ve noticed a decline in traffic in your existing operation, how you market and promote your brand can be the difference between success and failure.
In 2020, social media should be a key component of any marketing strategy. With billions of people using platforms like Facebook and Instagram every day, it’s vital that you create a business account and establish an online presence. To grow your online business, here is how social media marketing can help.
From the moment you put your business on social media, you have more chance of consumers finding your products or services, which in turn can help to boost traffic to your business website. To get started, you need to create a business page on popular social media platforms. This can be a great way to connect with your audience. There are easy to follow instructions to take you through the process and get your page up and running. In the initial stages, make sure that you ask friends, family, employees, and sponsors to like and share your content, as the more people who see it, the better.
Improved Search Engine Ranking
While posting on social media platforms may get your business more site traffic, you will need to put more time and effort into other strategies to make people aware of your brand. Improving your search engine ranking and using the correct SEO strategies will mean that consumers are more likely to click on your page over competitors, so whether your aim is to place higher on social media or on Google, make sure that you use targeted and relevant keywords that link with your brand.
Higher Conversion Rates
With an increase in visibility, your company will have more opportunities for conversation. Whether you post an image, blog post, or comment, you score a better chance of viewers seeing your content and wanting to find out more about your brand. Placing your brand in an atmosphere where users are likely to share and talk about your content will only boost the conversion rates on existing traffic.
Better Customer Satisfaction
Your customers are the heart and soul of your online business, so it’s vital that you keep them happy. Retaining a loyal following can be achieved in various ways, such as regularly communicating with your audience. When using social media for marketing, your audience may leave comments and questions that they want answering, so being on hand around the clock to answer any queries will show that you’re dedicated to your brand. Knowing how to network and engage with your demographic will turn potential customers into dedicated followers.
One of the main benefits of using social media for marketing your online business is that it’s a much cheaper alternative when compared to other methods. While creating a business page is free, there are add-ons that you can consider, which you will need to pay for. If you need help, you may want to contact JBD social media agency who can provide guidance on what steps to take to improve your social media marketing and content.
Whether you have a social media marketing team in place or you hire outside help, there are tons of benefits that social media marketing can bring to your online business, helping to spread brand awareness and grow your company.
Are you looking for the best types of videos for retaining customers? Once you have secured business, your work is not done. It is important to strengthen relationships with existing customers so that you can secure repeat business.
For most business types, repeat business is the most important. This part of the consumer life cycle phase is, of course, beyond the funnel. One Funnel Away can help you with creating a funnel for your ideas if you need further information on this. Below, we are going to take a look at the best types of videos for retaining customers in further detail.
Thank You Videos
One of the best ways to retain customers is to show your appreciation for them, and what better way to do this than with a thank you video? You need to show your consumers that they are just as important to you once they have purchased from your business as they were while you were trying to turn them into a customer.
A good example of a customer thank you is a video created by Constant Contact back in 2014. Why is it so effective? Well, not only does it show customers that they are special, but it also reminds them why they loved working with the brand. Another good example is the thank you video from Birchbox, which not only involves the company saying thank you to all customers, but also shares their favorite customer interactions from throughout the year. It is great because it shows employees talking about their favorite memories, which no doubt makes customers feel special.
As you have probably gathered, sharing these videos at the year-end is a good strategy, as you are reflecting on the year gone by. The aim of these videos should be to spread positivity; there should not be any overt selling purpose.
Show Additional Uses For Your Product
Once your customers have purchased your product, you can show them additional uses for it through a video. This adds value to the purchase the customer made, and it also shows your consumers that you still care about them.
This is something Oreo executed brilliantly in a 20-second video that shows followers how to make an Oreo banana cream pie using their biscuits. This is something that can easily be re-created for all food products, as well as other items, such as videos of different ways to wear a clothing garment or accessory, or different hairstyles that can be created with a hair styling product.
Embrace brand advocates
Use video production to give your customers a way of sharing their stories. By giving your customers a voice, you increase brand loyalty. This is something that Walt Disney Company did exceptionally well. They created a video of a father and daughter enjoying Disneyland, and they shared it on Facebook on Father’s Day, encouraging people to share the video with their ‘Disney Dad’ to remind him of how special he is.
Thousands of people shared the post, with many commenting on the video about the experience they had at Disneyland with their father. By doing this, Disney celebrated the experience their customers had, and, at the same time, they endeared themselves to other customers who wanted to have this experience.
To increase the chances of retaining customers and generating a loyal consumer base, incorporate the video content mentioned above into your marketing strategy. As they say, ‘work never ends’, and if you stop trying once you have turned a lead into a customer, you are going to find that they walk straight into the hands of the competition next time around.