Top 6 Email Marketing Tools for Ecommerce

Top 6 Email Marketing Tools for Ecommerce

Selecting the right email marketing tool is essential to the success of your business. Aweber has been an industry standard for years, but Aweber alternatives are popping up everywhere. Many are proving to be more and more beneficial to the consumer.

Ecommerce business owners are discovering that they may have outgrown Aweber. They are now searching for aweber alternatives that provide a more comprehensive solution.

Email service providers are now including the following functions:

  • SMS Campaigns
  • Email Campaigns
  • Email Reports
  • Segmentation and Targeting
  • Forms
  • Automated Messages
  • Drag and Drop Visual Editors
  • Discount codes

Let’s examine the top 6 Aweber alternatives and their features to help you discover the best possible email marketing tool for your business.

The Top Six Aweber Alternatives

#1. Omnisend: The Perfect Ecommerce Aweber Alternative

Omnisend is perfect for ecommerce. It was built specifically with the ecommerce merchants in mind. Omnisend facilitates easy and effective communicate with customers through multiple channels..

As Omnisend allows you to communicate via SMS, Facebook Messenger, Facebook custom audiences, and Google retargeting ads, this allows you to reach customers in multiple ways.

Omnisend features an intuitive drag and drop email builder which makes it simple to create professional looking emails in no time.  

With Omnisend’s visual automation workflow, you can automate messages and send them through a variety of channels. This will help to ensure that your customers get the messages.

Omnisend also makes it easy to build your email list with dynamic exit-intent and timed popups. They also have landing pages for email capture.

Omnisend also includes some time saving marketing features such as the Product Picker, which will add products from your website straight to your emails. This will increase the speed of creating email campaigns.

Sales are extremely important to your business and Omnisend has solutions to increase your click through rates - the Scratch card and gift box. These are interactive tools that engage your customers and encourage click throughs.

The Automated Product Recommender is another excellent feature. All you have to do is add the Product Recommender block in your campaign. Your subscribers will automatically see the bestselling or newest products.

Omnisend is the top choice for Aweber alternatives, especially for the ecommerce store owner. Omnisend is easy to get started with and offers customers a free plan with a 2000 email/day limit (or 15,000 emails/month).

#2. Mailchimp: Great Aweber Alternative for Newsletters

Mailchimp is a popular contender in email marketing. It features an easy to use drag and drop email builder, which is similar to Omnisend.

Mailchimp also allows you to create landing pages, segment your lists, integrate your ecommerce platform, and offer product recommendations.

Mailchimp is a great tool if you’re simply looking to send out newsletters to a subscriber base. They don’t offer SMS messaging.

Unfortunately, Mailchimp does not have customer support for its free subscribers. Therefore, if you are just getting started building your email list and may have questions, you should look elsewhere.

#3. Drip: A Beginner’s Aweber Alternative

As far as Aweber alternatives, Drip sets itself apart simply for its visual composer. Visual platforms are great for beginners. They are very simple and intuitive.

When you sign up, Drip focuses directly on creating an automated workflow from the start, proposing a few different automated campaign templates to modify.

The email builder itself is a bit dated compared to the other email marketing platforms. Most builders focus on creating “blocks,” but Drip separates an email into the header, body and footer. There is little room for customization.

For a beginner who doesn’t need anything fancy, Drip is a great alternative to Aweber. It is simple and will send out a basic email campaign.

#4. SmartrMail: A Basic Aweber Alternative

SmartrMail makes email marketing easy without any bells or whistles. If sending emails is all you really need, this may be a great option for you. SmartrMail works for beginner email automation with automatically updating segments that are set up for you upon joining the platform.

SmartrMail has a simplified drag and drop email campaign builder that enables you to create the most basic newsletter campaigns.

SmartrMail can’t be connected to your store. Therefore, you will need to manually add your products into your emails. This can be very time consuming.

SmartrMail has the most basic functions for email marketing. It is geared towards the beginner. SmartrMail is perfect for those who don’t need any service beyond email.

#5. SendinBlue: A Simple Aweber Alternative

SendinBlue is one of the simpler email campaign builders. While SendinBlue does not have the extensive number of features that Omnisend has, it does feature a great visual composer. This allows you to create professional looking campaigns in minutes.

SendinBlue stands out by allowing you to use SMS campaigns in your email workflows. This is not something that most email marketing providers allow you to do.

SendinBlue offers a few different workflows that can inspire merchants to create multiple campaigns and segments for their subscribers. They offer templates and HTML editors for professional emails.

SendinBlue enables you to monitor your performance with real time statistics and click through reports.

SendinBlue is missing sophisticated elements of email marketing, but it is a decent service for beginners. It is simple and easy to use.

#6. ActiveCampaign: Advanced Aweber Alternative for CRM Users

ActiveCampaign is the most advanced and sophisticated email marketing service on this list. It does function and feel more like a CRM. This is great for businesses focused on sales

ActiveCampaign features a centralized space for your contacts. It allows you to create campaigns around those contacts. With the strong emphasis on the contacts, the learning curve for this tool is steep.

ActiveCampaign is highly recommended if you have multiple domains to manage. Their segmenting allows you to create campaigns targeting each list.  

Seasoned marketers will be the ones to make the most out of ActiveCampaign. They will appreciate the CRM features. However, if you are looking for simplicity, you may want to skip this one.

Conclusion

This is not a comprehensive list of all the aweber alternatives that are available to you. However, these are our top picks for empowering ecommerce tools that optimize results. These companies provide a more comprehensive solution for email than Aweber.

It can be quite time-consuming to sift through all the email marketing providers out there. Hopefully, this list has provided you with a head start in discovering the perfect email marketing solution for your ecommerce business.

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4 Ways To Benefit From Your Video Viewers’ Short Attention Span

Video marketing can be effective and useful, but only if you do it right. This campaign started with long videos and advertisements people used to enjoy, but nowadays, the average viewer’s attention span is too short for them to keep up with a long video. You need to combat this by creating an effective ad which gets straight to the point in a matter of seconds. This can be very challenging and downright impossible, but it’s not all bad. There are still ways you can benefit from your viewer’s short attention span and improve your business.

1. Hook them immediately

In order to have a successful video, you need to pique the viewers’ interest in the first few seconds of the video. Fail to do so, and the whole thing will be for nothing. Take cooking videos, for example. In order to keep people watching, they need to show the finished product first and then how to make it. If the video starts with the making process right away, the viewer isn’t likely to stick around and risk wasting a few minutes and not like the finished product.

Of course, it’s not always possible to catch the viewer’s attention in the first frame. It all depends on the kind of video you’re making. That being said, a good rule of thumb is the 8-second rule. If you don’t hook them in the first eight seconds, try again.

2. Opt for short videos

Shorter videos go hand in hand with a short attention span. With a short video, you don’t have to focus on the story as much as on the message. It needs to be something meaningful but only lasting a couple of seconds. That allows you to get straight to the point.

It’s always a good idea to pique their interest by using emotions. Companies that specialize in creating short but impactful videos like 1 minute media suggest you make your video emotional, and you’re bound to get a response. From anger and sadness to love and happiness- it’ll all at your disposal.

3. Create a strong title

The title can set the tone for the whole video. It’s the first thing the viewer will see so it needs to be captivating and engaging. The title is what draws your clients in and makes them want to look at the video. Try to be as creative as possible. The best titles make statements and provoke people. This kick-starts the thinking process and makes your audience unable to resist watching the video.

It’s also a good idea to stay away from tacky titles which seem like click-bait since more and more people are appalled with this method and avoid titles like that. That being said, if you want to reach a certain type of audience, your title should be a bit more specific. This way, it’ll be more relevant for your target audience and make them want to engage with the content.

4. Stick to your brand voice

If you make your video align with your brand voice, you’re more likely to get a response. After all, you’ll seem honest and authentic as well as relevant. People like a consistent story, so sticking with your voice will make them trust you more. What’s more, this means you can skip the introductions and the story entirely.

People are already familiar with your brand and what it stands for, so it’s redundant to point that out again in your videos. If your brand is all about family values, your shorts should feature families having fun together and enjoying each other’s company, for example. You can even create a series of captivating sequences with the same characters to keep your viewers coming back. Of course, you need to be extra creative to pull this off.

As you can see, the only thing that has to change is your approach to the issue. When you stop looking it at as something impossible and tiring you have to figure out, you’ll start making progress. After all, marketing has always been a puzzle, and this is just a new piece of it. Benefiting from your viewer’s short attention span may seem hard in the beginning, but with the right attitude, you’ll draw them right in.

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lead gen

What You Need to Know About Website Lead Generation

At the start of 2018, Netcraft conducted a survey to determine how many websites exist on the internet. It found a whopping 1.8 billion websites in existence. Yet, the majority of those sites get zero, or almost zero, visitors.

While a large percentage of these websites are probably inactive or kept for private use, there are undoubtedly visitor-less sites out there that want traffic and leads. Even the best performing websites are rarely satisfied with their website lead generation. There’s always a push for more.

It begs the question, why do some sites generate leads and others don't? The answer is mostly a matter of effort. Website lead generation takes work, especially in the beginning. Thus, there are website owners that continuously put in the work and generate those leads and those that kick rocks and wonder why no one is visiting their site.

This article will take a look at some website lead generation basics while providing helpful insights into how you can entice better performance from your own website(s).

Recommended reading: The Anatomy of e-commerce Website Design That gets More Traffic

What Is A Lead and Lead Generation?

A lead is an individual who has demonstrated interest, desire or need of your products, company, service, etc.

Lead generation is the process and tactics that go into turning non-customers into potential buyers or leads. In other words, attracting people to your business or website through offers, content and different strategies that generate genuine, natural interest.

For websites, it's essential to make a distinction between traffic and leads.

A lot of sites get traffic visiting the page, spending a few moments and then clicking off the page. These are not leads, as they haven't demonstrated an interest. Sure, they've visited your website, but their lack of time-on-page and engagement shows that, if anything, they are uninterested in your products.

Leads typically make it known that they are interested, by offering an email address, participating in a questionnaire/survey and many other ways.

Now that we’ve gotten a basic understanding of leads and lead generation, we can focus on proven strategies for website lead generation success.

Map Your Web Traffic

One of the keys to generating leads is understanding where your website traffic comes from and how it moves across the site. There are many different potential sources for website traffic, like social media pages, emails, search results or even from another website.

When you recognize where traffic is coming from, you can better understand the intent and motivation behind those visitors. Google ValueTrack is an excellent tool for seeing where your traffic is coming from.

Additionally, recognizing the web pages where your traffic gathers most allows you to understand where you should be including forms and offers that encourage lead generation.

Implement Lead Generators

Once you've established how your traffic moves, you need to start developing and implementing lead generators in the critical areas of your website where people gather most. Lead generators are, as the name suggests, tactics that help create leads.

Some examples are:

  • Landing pages

  • PPC ads

  • Call-to-actions (CTAs)

  • Contact forums

  • Email newsletter subscriptions

  • Content (social media posts, blogs, etc.)

Split Testing and Measuring Performance Of Lead Generators

Experimentation and measurement are fundamental aspects of creating sound, successful lead generators.

Even digital marketers that do this for a living don't have perfect success rates. That's because it is incredibly difficult to align the right lead generating tactics and messages with the prospects they are most suited for. Not only do you have to match the visitor's intent with the right messages, but you also have to trigger the correct emotions that compel them to act.

Measuring your active lead generators and experimenting with new ones is one of the most effective strategies towards understanding what works and what doesn’t.

For example, if you find that one landing page is creating a 2% conversion rate, while the other is at a colossal 7%, then there’s some aspect of landing page 2 that you need to identify and highlight in future efforts.

Split testing is one of the common ways of experimenting with ads and other lead generators. It works by creating two, almost-identical landing pages (or CTAs, advertisements, etc) that have one thing different. For example, you may change the background image, while keeping the text the same. As traffic passes through the landing page and conversions are made, you can determine which style of background works best.

It's vital that you make only one, small change when conducting split tests. Otherwise, it will be impossible to determine what exactly is influencing the change.

Give Your Customers Something For Nothing

Giving people something for nothing remains a great lead generation tool. Direct marketing employs it by sending free goods to your door. You use the same tactics for your website by creating a useful asset for your customer, or giving them an offer.

Examples of what you can give your customers include:

  • Infographics: Get stats from a free public resource, then turn them into an interactive resource. It’s simple. Not only will this give you a lead generation tool, it’ll also give you an asset that can help you build backlinks to your website try a free tool like Piktochart to get you going

  • Free offers: If you want a long-term customer, you can give them short-term access to your products for free. This is a great lead generation tool if you’re a SaaS company. Why? Because your customers won’t be able to live without your goods after seeing how beneficial they are

  • EBooks: You can turn podcasts, YouTube videos, or convert any online content into an eBook with no hassle with tools like Designrr. Like infographics, eBooks have the dual benefit of giving your customers free information, along with helping to build authority for your website

Spending a little time and money to give you customers something for nothing will pay you dividends. Decide which of the above you customers want and then let them have it.

Build Logical Conversion Paths

As a prospect is nurtured towards ultimately converting into a lead, their journey needs to make sense. If it doesn’t, they won’t commit to continuing the process. What this means is that each step, or each interaction, needs to follow a logical path.

For example, let's say a plumber creates a blog post: "How To Stop A Leaking Pipe," which attracts a click off of Google from Susan, a homeowner with a water issue.

At the end of the blog are additional articles that are relevant to Susan's problem, like repairing water damage or how to shut off the water, which allows her to continue gathering information.

As Susan continues to click around and learn more about her leaking pipe, she decides that she’s in over her head. She follows a CTA on the page that puts her in contact with the plumber to schedule a service visit.

That’s a logical conversion path that converted a lead.

Now, if Susan read that first article, reached the end and found more articles talking about reasons to install a bidet or what tile colors are best, she’d be at a dead end. She’d click away from the page, back to Google, and continue researching on another page.

This is hard to perform each time seamlessly, but you can improve your success rate by critically thinking about the intent behind your prospects' actions. Why are they on this page and how can I encourage them to stay and convert?

Conclusion

There's a lot of strategy, planning, creativity, and even a little luck that goes into successful lead generation.

The most important thing to remember is to always pay attention to how your website visitors are behaving, what they respond to and what pushes them away. Then, make small adjustments to capitalize on your latest insights. You're always going to be changing strategies and adjusting landing pages in an attempt to drive better quality leads and, ultimately, a fatter bottom line.

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email analytics

6 Email Marketing Tips to Help Grow Your Web Traffic

Email marketing is a terrific way to drive traffic to your site. But you need to make sure you do it right.

The last thing you want to do is waste all the time you put into building a subscriber list. Understanding the best ways to leverage email marketing will make sure you don't. At the same time, you want to avoid making mistakes that will lose you subscribers.

It's a delicate balancing act.

These seven tips to help you get the most out of your email marketing strategy. And the result of using them? More traffic to your website.

Recommended reading: Why You Need to Build an Email List For Your Business Right Now

Give your readers value

To you, email marketing campaigns are there for one reason, and one reason only: driving conversions. When you look at the tracking data after sending out an email campaign, you want to see:

  • High open and click-through rates

  • Increased traffic to your website

  • Repeat visitors.

None of that matters to your subscribers. Why? Because they only want value in return for giving you their email address. There a few ways you can give them this. Such as exciting content, or discounts on products.

If your emails are a pure sales pitch, your subscribers won't hang around for long.

You need to make them meet in the middle and give you and your subscribers value. The video below explains how to make your emails sell your business in the right way:

Write subject lines that convert

Most people decide whether to open an email or send it to trash bin based on the subject line. Excessive hyperbole or too much of a sales-y vibe can turn subscribers off. Why? Because they feel like all they're getting from you is sales brochures or cheap clickbait.

The subject line needs to show the value of what people will get if they open your email. Let's use the example of a website about making cheese. You can write a subject line talking about a new article on cheese making mistakes to avoid.

This demonstrates value and will catch the reader's eye. Whereas a generic hype headline like "Cheesemakers will not want to miss this!!" will have the opposite effect.

Using software like Headline Analyzer helps you to write better subject lines. Adding this to your business will help increase your open-rate, giving you emails that convert.

Don’t send too many emails

If subscribers feel you're bombarding them with emails, they'll unsubscribe. Keep an eye on your tracking data. If you see either of these things:

  • Open and click-through rates are dropping over time

  • Unsubscribe requests are increasing over time

It's a good sign that you're doing too much.

So how do you decide how many emails to send?

It's based on what product or services you're offering. An evergreen industry, like tech, needs lots of emails. A seasonal industry, like Halloween, will send most emails at peak time.

It also depends on the intention of your email. Your customers will be less receptive to sales-centered emails than offer based ones.

The video underneath has guidance on how many emails you can send per day:

Segment your subscribers

This is a vital step. Why? Because sending mass emails puts them in front of disinterested readers. Segmentation lets you target the right people who will care.

Let's say you run an entertainment website covering television, movies, music, and art. If some of your subscribers only care about music, they don't want emails on television, movies, and art.

Email marketing software lets you segment your subscribers. A tool like Moosend lets you create targeted campaigns. You can segment based on things like:

  • Age

  • Location

  • Gender

  • Interests

Or anything else you have data on.

This means you can send your emails to the right people. When used right, email has the best ROI of any marketing type. Using segmentation allows you to send the right emails.

Send your emails at the right time

Email marketers often rush their campaigns out as soon as they're ready. I don't have any time for this.

What if a big chunk of your subscriber base is at work? Sleeping. Or otherwise occupied? If any of these things are true, it's not a good time to send your emails.

Why? Because by the time they see it, they'll have plenty of other emails to go through. This means yours may wind up on the back burner or never opened at all.

Use the data you have about your customers to find out what time you get the highest open-rate. Also consider also your demographic - all the things from your segmentation. Then send your emails when your subscribers want to read them.

Use a real person’s name

Brand awareness is critical. But people often take it too far by using their website's address or brand name as the sender name.

Subscribers like feeling as if they're interacting with humans. That can't happen if there's no human in your emails for them to connect with. A reluctance to use real names also gives the impression you're not reader-oriented.

Instead, use actual human names as the sender of your emails. You can even make a name up if you're worried about your privacy. The critical point is you need your subscribers to feel like there's a human on the other end.

Email marketing is crucial to your business. Apply these tips and you'll increase your open-rate, and grow the traffic to your website. Which will help your business make more money.

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Build an Email List

Why You Need to Build an Email List For Your Business Right Now

If you talk to some small business owners about email lists, they can see the whole thing as positively archaic. It can seem to some like it is going back a little, especially when you think about all that we have at the moment, from social media and websites. However, it still remains a really vital tool for your online marketing strategy for your small business. If you think about the social platforms that you have to join, they all have a requirement of an email address. So it is still very much relevant, and still a modern way to communicate.

 

The advantage for small business owners is that having an email list of subscribers is a great way to help your business. Sites like GrowthSupermarket.com show just how much creating an email list can have on ROI, especially compared to other online marketing methods. Plus, it also has advantages over modern media. Think about the social platforms that you use, for instance. What happens if they just become unpopular or your target audience just get a little tired of it? This happened to things like MySpace, and is Snapchat still what it once was? If social media platforms go and you don’t have an email list, then you can lose a lot of customers. Having an email list helps you to remind them that you’re still there, and you can share the latest offers and news with them.

 

There are plenty of other advantages to email lists too. Think about how personal they are. They can bed edited to have that person’s name or share things that they might like because they bought some similar from you before. Plus, it lands right in their inbox. It is way more personal than simply seeing something on your social media feed. And in a similar way, emails like this are also pretty necessary. People will be checking emails pretty much daily, at work and at home, as there are things that they need on there, from work news to things like their kid's school information. So it is something that will get noticed when your brand pops up in their inbox. People don’t always check their Facebook.com feed or their Instagram feed, and if they didn’t for a few days, then that is people that you are missing with your social content.

 

Creating an email list and then sending out newsletters or information on it is pretty inexpensive too. A lot of online marketing doesn’t have to cost a lot, but this is going to be one of the ways that cost the least. You can also really make it customizable, which is what is going to help draw your customers in and keep them coming back to your business again and again.

 

There are several ways to build up an email or subscriber list for your business. But starting sooner rather than later is a good way to not miss anyone. An incentive to join usually helps, but if people like what they see and good things come into their inbox, then they will stick around.

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