Website Factors That Promote Your Leads to Conversions

The Rise of the E-Commerce Industry


E-commerce is a growing industry, and many people have found success in doing business in the industry. Because of the increasing use of internet around the world, more and more people prefer buying online than going to the physical store because it is more convenient and they feel a lot less hassle. Shopping online also gives the customers additional perks, like additional discounts and other freebies. The changing way people buy products has also ignited the curiosity of tech companies to look deep into the reason why people would buy something from the internet. A tech company had published their study, explaining how regular website visitors are converted to become a customer just because of a few things that are found on a website.

How a Visitor would become a Customer

According to the research released by a tech firm, the first thing that you should consider if you are in the e-commerce industry would be the play on words. The study found out that using the pronoun “my” instead of the pronoun “your” would drastically boost your sales. For example, if a visitor saw a phrase on the website saying “begin MY free trial” versus a phrase saying “begin YOUR free trial,” the phrase that used “my” would have more clicks. It is because people have an idea that the item is already under their ownership, and it is an instinct that plays inside the mind commanding that the phrase with “my” should be clicked.

The next thing that you as an online seller should take note is the emphasis on the word FREE if there are free items or services that you will give to the visitors. People like to receive gifts, and adding the word to your website would dramatically boost sales. One website, in particular, is not that popular with visitors, but when a tech and e-commerce expert suggested that the word FREE should be added in, the website’s sales rose to 18%. This would help more people who have taken on the e-commerce industry to gain more customers online, and it would pay off if more people would become interested in your website that tells them that they will be receiving something for free.

Another thing that you should consider if you are in the e-commerce industry is the assurance to the visitors that their privacy will be respected once they decided to make a purchase. It should also be noted on the website that the information given by the customers will not be sold to any third party institutions. Once customers received unwanted emails, they would start to unsubscribe from your website, and the conversion rate would start to decline, and it is terrible for the business. However, if their private information is protected, there will be a chance that more people would start doing business with you just because of the protection of their email address.

Active phrases on the buttons found in your website would also trigger visitor conversion, especially if it says GET INSTANT ACCESS instead of the generic “submit.” People would also like to see quick actions every time they are involved in a purchase, and using descriptive words would allow them to start being curious and click on the button immediately. The word choice would depend on what your e-commerce business is all about, and a strong imagination would be crucial to execute this point.

The study also stated that you should be careful about your choice of colours. Orange would produce more sales, because of the prevalence of websites like Amazon that uses the same colour for buying things.


Another small tweaking needed in your website is the placement of the objects and elements. Changing the position of the image and the action buttons would increase the conversion rate by 5%. For example, a website that sells an overnight bag shows that the image of the product is on the left, while the action to buy is located on the right. Experts in the field of e-commerce suggested that people would tend to look into the left first just like when they read, so it is important to present the item first. This would also give them the chance to decide instantly whether to buy the product or not.

It also matters that the actions found inside the website are personalized, so words like “chosen for you” or “picked just for you” would make a big difference. It is also important to note that an advertisement’s design should match the website where the visitors would be redirected. If website owners would not follow this, it could make the visitor think that he or she visited the wrong website, and they might leave immediately thinking that the offer is just a scam. Make sure that the design of the advertisement and the website is similar to each other to prevent the people from leaving.

There is also a tendency for online shoppers to avoid going to a website that would show them long videos. The study found out that if someone is shown a video that is more than 90 seconds long, they tend to leave the site immediately without checking the items being sold. This is crucial, especially if you are trying to win the people to visit your website. If you think that videos would make the website more popular than you are wrong. It would only make the people go away so do not think of putting it on your website if you wanted to get more conversions. Furthermore, try different kinds of testings to keep its security breach intact. Penetration tests reveal weaknesses, thus, there are more chances for improvement. Lastly, experiment with everything. See what would work and what would not work.



Website operators and online sellers would only need to review their websites to change the condition of their conversion rate. Some changes are effortless, yet it would cause a drastic change in your conversion rate. It is very important for someone who is in the e-commerce industry to learn each of these pointers by heart because these things would make them successful in the career path that they have chosen.

7 Marketing Methods For Modern Millennials

7 Marketing Methods For Modern Millennials

Marketing has evolved to the point where it is no longer recognizable any longer. Gone are the “offline” tactics that used to appeal to a mass audience. The business card and solid handshake combo still have some use but they have been replaced. Nowadays, companies focus on using SEO and social media to attract customers. They have to be seen as modern to thrive.


There is a good reason for this: millennials. These people are defined by their birth dates, usually between the 80s and 90s. Growing up with technology, this generation requires a lot more from a strategy, mainly facts and figures. It is untrusting of anyone who claims to be an expert because they hold power. Millennials fight back against the man; they don’t embrace him with open arms.


Funnily enough, it is this generation that holds all of the aces in 2018. According to Pew, there are 71 million millennials in the USA today compared to 74 million boomers. By 2019, the latter won’t be in second place. Businesses, then, have to figure out how to appeal to a demographic that is growing with every passing year. How do you advertise to a nuanced and complicated group of people?


Here are a few ideas.


Be Relatable

The idea of trust is a big one for millennials. They don’t believe huge corporations when they speak or release information. For youngsters, they are too long in the teeth to take data at face value. The most recent example of their cynicism coming to light is the Volkswagen emissions scandal. If they can’t see behind the scenes, then it’s going to be hard to convince them of anything.


So, the answer is to show them the inner workings of the business with a series of videos. Shoot people behind the scenes who are working on new projects and interview employees about their experiences. Yes, there’s a chance that most workers will tow the party line regardless. And, you’re not going to put a person on camera that has something negative to say.


Still, body language is an excellent sign. Some people will say the right things yet their bodies will scream “liar.” Others will project such happiness and confidence that they must be telling the truth. Always invite the audience to give their feedback through the comments section or by interacting on social media. The generations of the 80s and 90s have an opinion and love to put it out into the ether.


Go To Them

Never wait for a millennial to come to you because it’s a mistake waiting to happen. Their independence means they pick and choose content and don’t let others impact their thinking. If someone mentions something they should see, they may or may not watch it depending on their mood. Honestly, it seems ridiculously short-sighted yet people act like this because of authority issues.


We’ll get into the power dynamic later in the post, but for now, let’s concentrate on meeting them where they stand. Millennials are different to every other generation, and that means they consume media another way. Some will see the odd billboard or flyer and clock the brand name, but it won’t stick as well. Why? It’s because it isn’t engaging.


What is appealing is a video on YouTube or a series of short and creative tweets. These platforms have billions of daily participants and millennials make up a large percentage. But, they also love to game, use apps and send messages. Therefore, developing an application can grab their attention. These are the people that will use it religiously rather than using a desktop version of the website.


Snap A Snapchat

We like to believe that everything is created equal, none more so than a millennial. The truth is very different. There is inequality and it still exists in the 21st century. For the most part, it can be uncomfortable and awkward and hard to change. However, there are times when inequality works in favor of the brand. Before you judge, please carry on reading.


In the paragraph above, the post outlined how you should target the audience through their mediums. Social media is the big one as Facebook, Twitter and Instagram continue to grow. Using a mixture of all the big platforms is a wise move, yet there is one app that needs more attention.


Regarding people born in the 80s, 90s, and 2000s, Snapchat is the king of social media. In simple terms, it has millennial privilege over the rest of the industry. Snapping snots on Snapchat then is an excellent way to raise awareness. A warning – don’t be overly sales driven. Because you’re using Snapchat doesn’t mean the usual sales tactics don’t exist. This generation hates forced and unnatural content.


Ask For Their Help

No company has to go begging to an audience with its tail between its legs. Although, one demographic that would relate to this tactic would be the one in question. Asking for help is a subtle form of including the target group within the plan. Too many businesses believe their expertise is the one that counts, so they develop a strategy and put it out to the public. When there is no traction, they wonder why because they are too arrogant to see the pros of including “amateurs.”


Well, novices might not have a degree but they are the boots on the ground. They are the ones who have to react to the marketing scheme and make a conversion. As a result, their input is integral to the firm’s success. Companies that interact on the street aren’t annoying people; they are showing that they care. There is nothing more rewarding than seeing a piece of advice come to life.


Stopping people as they walk may not be your M.O. In that case, start a competition and get the public to develop ideas and send them in to win a prize. As well as free labor, it’s a savvy way to gain their trust and attention.



Tell A Feel-Good Story

Think about society today and write down one thing that springs to mind. Progression is without a shadow of a doubt on that list. Also called PC, millennials like to be progressive and forward-thinking men and women. Rather than ignoring people and the world around them, they embrace everyone and everything. The well-being of other people is as important to them as their own. At least, that’s how individuals like to be perceived.


With that in mind, businesses can tug at their heartstrings with an emotive, feel-good story. Crying doesn’t have to be the objective because there are more ways to evoke a person’s feelings. Booking has an advert on TV right now that is a prime example.


Magnus is an employee on a mission to film his travels. Along the way, he comes across people and cultures he has never seen before while soft music plays in the background. At one point, he even exclaims that he has no idea where he is. Millennials relate to this more than anyone because it mixes traveling with a humanitarian mission.


Commit To A Cause


Again, this plays on the generation’s need to help others. In their eyes, there is too much inequality – gender and class-wise – that they can change. Even the environment is a fantastic cause that needs help from a millennial’s point of view. Companies that can do any of the above are the ones that stand out from the crowd as genuine and progressive.


Of course, what isn’t real or forward thinking is the act of milking your good deeds for money. When you think about it, it is basically what the business is doing when they advertise the fact they give to charity, for example. The key, then, is to do it without saying a word. CL Smith has a range of sustainable packing ideas that aim to save the environment. By using their products, an organization can piggyback off of the good PR.


Another simple yet effective alternative is a logo. You already have one (hopefully), but there is no need to invest in another. It already exists. Using the universal sign for conversation (see below) instantly points out that you care about the planet. And, no one will miss it because it’s something they search for when they choose a brand.



Personally Engage

You don’t have to do this because there is no way to tell who wrote a tweet. Plus, there are too many jobs to complete to spend time on social media.


Any employee is capable of interacting with the firm’s audience, but they should do it by being personal. All this means is that the company uses customer info to address people online. By adding a name to the top of an email, it will feel authentic and genuine. Merely linking a twitter handle to your response is a great move, too.


Thanks to the reliance on the internet, there has never been an easier time to conduct research.

Do you feel more comfortable targeting millennials now, or are they still a mystery?


A step-by-step guide to the book cover design

Have you heard the phrase not to judge the book by its cover? Well, it never works with a book cover design, does it? Even if the way the book is designed is not the crucial element that influences your choice, it is still significant.

The main purpose of any book cover design is to attract the right audience, which means it would be well-perceived and, therefore, well-sold. Everything depends on the readers, so they should be the starting point of your book cover design. Let’s take a look at the main readership examples to understand what books they will most definitely buy.

Books For Children

Strangely enough, this is the most sophisticated audience. Not because the little ones are extremely picky (though, sometimes they might be) but due to the fact that parents want to get the best for their kids. Thus, they will be very meticulous about the books they buy. So, how to create a perfect book cover design for children?

  1. Pay attention to the colors. Such book covers need to be bright and engaging. Have you ever seen any dark books for children? No, because none will buy things like those. What is more, kids love it when they see the rivet of colors, the splash of emotions. Make your book warm so that it could share the right emotions with children and their parents. For instance, take a look at the book cover design created by Sara Wafik. It reflects the whole spectrum of mother’s love, making the book look “cozy”.
  1. Think of the characters. Your book cover design aimed at kids needs to have a character the little ones will adore. Unique characters will be a half of your book’s success. That is why they need to be captivating and memorable. In this case, every detail matters. Look at the way a graphic designer Savina has turned her 3D small Hophops into superb characters of the books for children. These original characters help children learn more about colors, which makes them even more interesting.

Books For Teens And Young Adults

Сontrary to popular opinion, teens and young adults love reading. It helps them to grow up and to understand themselves. As a Spanish novelist Carlos Ruiz Zafón once wrote,

“Books are mirrors: you only see in them what you already have inside you.”

That is why a book cover design for teens and young adults should look brave, adventurous, and filled with love and friendship. What should you never forget when you create a book cover for this audience?

  1. Teens and young adults will appreciate it if you add action. A lot of action to your book cover design. To make them interested in your product, they need to realize it is worth their attention and that they can find something for themselves. That is why the hardest part would be to create a story filled with adventures and place it entirely on the cover. Think of Dienel and the book cover this graphic designer created. This very cover contains fire, struggle, and fight. If you are familiar with the concept of the horizon of expectations in literature, you will understand that this cover accepts the rules of this phenomenon and makes you play according to these rules.
  2. Play with fonts. Make sure the fonts you use on the book cover design are clear but not trivial or boring. This will distinguish your book from all the rest on the shelf and, at the same time, won’t scare people away.

Books For Adults

Indeed, the range of this particular type of audience is quite wide. However, there are several common points that always should be taken into account.

  1. Avoid clichés. You design a book cover to make your product better, to help it get distinguished and get remembered. Such clichés as, for example, lovers for a love novel book cover will not assist your book in getting sold. Think different, think outside the box. Try coming up with several concepts and then choose the best one. Perhaps, you will even need to conduct a survey to find out which cover will be the most beneficial option.
  2. Show emotions. Your book cover design needs to be emotional. It has to reflect anticipation, trust, joy, sadness, fear etc. Emotions are the key that connects people to your product. For example, look at the book cover design created by Xenia Voronicheff. Love, support, and closure: this is what a random person can feel while looking at this graphic design entry. You will want to look closer at this book and, perhaps, you will want to keep it, due to the tenderness it carries inside.

Bottom Line

Books and imagination always go hand by hand. If there is no design without imagination, creating your next book cover will be much easier for you. Just get inspired, and you will be awarded by the readers who adore your book!

Marketing Strategies for Beginners

Marketing Strategies for Beginners

Promoting an online business can seem like a daunting task at first but there are lots of things you can do to give your company the best chance of success. If you are a beginner to business, you have an interest in how marketing works or you need to promote your startup then you have come to the right place. It might seem very complex and difficult to get your company noticed by customers but there are some techniques and methods you can use to get your business the recognition it deserves. You can start with the basics and then build up the time and energy you invest in marketing once you get the hang of it. Every business needs an online presence nowadays to have the minimum amount of success, so make sure you take the time to market yourself properly. Read on to find out what you can do to market your business and how you can go about it. Get ready for your business to get noticed, and for your online presence to get people talking.


Get Tweeting

All businesses will benefit from taking advantage of social media. The kinds of social media you use might depend on the nature of your business but for most people advertising themselves in as many ways as possible gets more people noticing them and talking about them. Twitter can be a particularly powerful tool and is definitely something all businesses should consider. The twittersphere links people and shares information in bitesize chunks and can be a great way to get your message out there. Twitter can be particularly useful for events management and getting people to talk about the launch of new products, or even the opening of your store. If you are a company based purely online you will need to be much more active than if you owned a physical store, so make sure consider this.


Make Your Own Blog

If you have a website selling your products, including a blog can be a great way to inform people about your sector and about your products too. If you sell surfing equipment for example talking about your knowledge of surfing and giving advice about how to care for products will look really good to customers. This makes you look passionate about what you do and shows them that you have knowledge and expertise in your field. A blog can be a space that can engage consumers and keep them clicking too, which is the desired outcome of all your marketing strategies. If you are having difficulty with marketing you can always enlist professional help like Ascend2 for example. Although you don’t want your blog to be too promotional towards your products and services, it is a good avenue through which to advertise yourself. Debating the difference between bike tires that you offer and their benefits for on road and offroad use would be a good use of your blog if you sold products for cycling. The ideas are endless so get writing and think about genuinely engaging posts you would make. What do your customers want to read about?


Research Your Competition

When starting any marketing it can be useful to know what other businesses are offering people and thinking about how you can do better. No matter if you are a local high street shop or vast global company you are always going to have competition. Knowing the kinds of deals and services they offer customers can help you build and grow your company, and if there are any gaps in the market make sure you take advantage of them. What are customers saying about their service and their products, how could you do better? Although it can be difficult to identify competition if you are a purely web based company, you need to do your research. This can give your marketing strategies direction and you can modify your online presence accordingly. Do your research if you want to be informed and on top of the competition.

Here are just a few ideas to get you thinking about marketing your company. Although marketing might seem like a difficult task at first, these skills can be learnt like any other. Doing research can never hurt and you should continue to do so to make sure your marketing strategies are up to date and relevant. Whatever your product or company social media and blogs are your best friend. Remember to consider quality over quantity and to not be too overly promotional, not posting lots of spam will also help to keep your customer base.    

Taking Your Blog as Far as It Can Go

Promoting Your New Blog Effectively

You’ve decided you want to share something with the world and you’re now the proud owner of a WordPress site with your name on it. It was easy enough to set up the blog, and you enjoy adding articles you’ve written and photos you’ve taken. You think your blog looks great, but as far as you can see no-one else even knows it exists. If you set it up simply for your amusement or family and friends, this won’t worry you too much. However, if you’re hoping for a wider audience, why isn’t your blog getting noticed, and what can you do to spread the word?

The importance of having a plan

Your blog may be more of a hobby than a business as far as you’re concerned, but if you want to reach more people you need to have a plan in place that outlines what you hope to achieve, who you want to be reading the blog and how far you want to go with it. Blogs can be simple online journals that you post to a couple of times a week, taking very little time to maintain. Or they can have millions of visitors and subscribers, all eager for new content and end up taking you several hours a day to maintain. You need to decide what you want from your blog, at least for the foreseeable future. If you have a full-time job and a family, you aren’t going to have a lot of spare time to keep your blog updated, and the worst thing you can do is neglect it. If you don’t keep posting new and interesting content, people will rapidly lose interest. There are too many other blogs that cover the same topics and keep their content updated, so no-one is going to hang around if you take your eye off the ball. Work out how much time you have available and schedule it into your week, making sure it becomes part of your routine. You can then monitor how things are going, how well you’re keeping up and whether you want to do more.

Your blog needs to have a focus, and state clearly who is likely to be interested in it. Have an “about me” section that tells visitors who you are, what you do and why you’ve set up the blog. It is the best way of getting people who identify with the sort of person you are to sign up. Your landing page should show clearly what type of blog it is and the kind of content you post. This isn’t a flashy commercial website, and your personality will be one of the chief selling factors. One word of warning though, while it’s fine to be as open and honest about your feelings and thoughts as you are comfortable with, make sure that no-one can trace where you live or identify your kids. As well as the millions of wonderful people in the world, there are a handful of disturbed and malicious individuals who enjoy trolling and being abusive. Make sure they can’t spoil the enjoyment you get from your blog.


Like creating a plan, the thought of marketing your blog may seem a bit over the top, more relevant to businesses and organizations than an online journal. Again, it’s a question of how far you want to go – how many people you’d like to read the blog, any ambitions to turn it into a commercial enterprise in the future, the importance of your message and how passionately you feel about it. There are some simple, cheap actions you can take to boost your profile and start getting your blog noticed:

  • Think about what makes your blog stand out from the others that cover the same subject. Having a very specific niche is one way of standing out because the less potential hits there are for a topic, the further up the rankings your site will appear. Of course, this means fewer people will be looking for something on this topic in the first place, but if you are aiming to appeal to a very specific audience, you’d probably be perfectly happy about this.
  • Have social media accounts set up that link on your blog? It needn’t take up too much extra time because you can use a social media manager such as Hootsuite to distribute all your posts for you and manage the accounts. There are some free social media management software options available for light users, so it’s worth having a look and seeing what package will work best for you.
  • Let as many people know as possible, throughout all your networks, family and friends, other social contacts and as long as it’s acceptable for you to do so, at work. Tell everyone you can, and ask them to spread the word. It’s surprising how quickly a few shares on Facebook can snowball, so don’t underestimate the effectiveness of this approach.
  • Use links on your blog to set up connections with other sites, and request that the sites you make contact with feature a link from their site to yours. Links are one of the factors used by search engines to identify which sites should rise to the top of the search results list, so having good quality links is an important part of your marketing strategy.
  • Get some assistance with the trickier aspects of search engine optimization. The complexities of the algorithms used by search engines to boost your blog up the rankings are not something that needs to keep you up at night. There are many options available from specialist companies that are experts in helping you you’re your SEO. They can sort out the techy stuff like contextual SEO link-building. If you’re wondering what on earth that is, you can learn more by reading up on the basics of SEO.

Deciding what you want to achieve with your blog, and what you want to devote to it in terms of time and money are the keys to planning a successful promotional strategy. Don’t be too ambitious at the start, and build your online presence slowly and steadily, so that you can keep up with maintaining the site and enjoy the process.