Whether you’re thinking about setting up a website for your business or you want to update your existing one, there are a number of things you need to consider when it comes to creating something that is going to be successful. Whilst you may be able to bring in customers with a simple website that lists your products or services, there are several things you can do to ensure your website is bringing in more than enough business. Whether it’s focussing on SEO driven content or using stunning imagery, your website gives potential customers their first impression of your business. With that in mind, here are 9 things every website needs to succeed:
An Easy To Remember Domain Name
One of the first things you need for your website is an easy to remember domain name and URL. Whilst this isn’t essential, having a web address that is easy to remember will allow people to easily visit your site without having to search for you. They can simply type your address in a bar – whether they’ve seen it on a flyer or someone has told them in person – and they will be on your site in seconds. Keep it short, relevant to your business and ensure it is on brand. For a guide to setting your domain name, you can visit this site here.
Strong Branding Throughout
Another important thing to consider is the branding on your website. As a business owner, you will have brand guidelines that you adhere to on a daily a basis, all of which should apply to your website too. Whether it means you use your business logo, you use the same fonts or your website uses your brand’s colours – ensuring people see the same branding wherever they look is important as it will make it easier for them to remember you. If you’re struggling with your branding and think you will benefit from some extra help, you may want to work with a marketing agency. For more information, you can visit NetSearch Digital Marketing.
A Clear Message That Is Easy To Understand
Not only do you need to have strong branding, but you also need to ensure your brand's message is easy to understand and is clear when you visit your site. Whether it’s showing the products that you offer or presenting your values to your customers, this should be clear to people when they visit your site. Often this is the hardest thing to do, so having people test your website and write down what they think your message is can really help. Not only will you get customer feedback, but you will see how well people have understood your website and your brand.
Incredible Imagery That Resonates With Your Brand
Often when it comes to setting up a website it is the imagery that lets it down. Although text is important when it comes to ranking in Google, people often skim the text and look at the images on a site. Whilst you may not be able to afford a professional photographer for each and every photo on your site, it’s definitely worth investing in if you want to create a site that is visually pleasing to your customers. For a guide to working with a photographer as a business, you can visit this site here.
Attractive Videos That Showcase Your Product Or Service
If you want to take the previous point a step further, having attractive videos that showcase your main products and services is a great way to attract attention. Not only can these be reused on your social media channels, but they’re a great way to show that you’re forward-thinking and professional when it comes to business. Again, they’re expensive to create but they are well worth it when it comes to return on investment.
An Easy-To-Use Navigation System
Having an easy-to-use navigation system will ensure that visitors to your site have absolutely no issues when it comes to finding the information they need. Whilst a lot of pages run off one main standalone page, those that have a range of products may need to have a number of different categories and pages. If this is the case, make sure you make it as easy as it can possibly be for people to find the products or services they are looking for. The longer someone has to spend looking for something, the more likely they are to go looking somewhere else.
Corresponding Social Media Channels
Alongside your website, you may also want to consider setting up social media channels that can be used to attract people to your site. Using social media to gain traffic can be incredibly difficult if you don’t have a following, so the sooner you get these set up and start building an engaged following the better. If you’re struggling for things to post, start by considering what your target audience may want to engage with.
Regular Content That People Want To Share
As well as using social media to attract people to your site, regular blog content is a fantastic tool. Using well thought out blog posts, you can your target audience directly to your site. Whilst this may take some practice and a lot of work, regular content is also great when it comes to improving your rankings in search engines. For a guide to producing regular content for your website, you can visit this site here.
An On Call Support Team
Finally, you may want to consider having a team of people on call that can help you if you experience any issues. Whilst you may never need them, you never know what could happen when it comes to the internet. Whether it’s an issue with payment or your whole site suddenly goes down, the sooner a professional can fix it, the better.
Are you looking to build a website for your business? What do you need to ensure it has in order to be successful? Let me know in the comments section below.
Dominating your local market is probably a top aim for your small business. It’s something that all companies want to do as they grow and take those first steps towards, hopefully, much bigger things. However, before we get ahead of ourselves, we need to focus on the challenge of beating the competition and dominating in the local market because it’s much easier said than done.
Luckily, there are lots of steps you can take and things you can do to ensure your business has the best possible chance of dominating in your area. If you’re stuck for ideas or simply don’t know where to start, you’ve come to the right place because we’ve got plenty of tips and ideas that’ll put you ahead of the competition and have you leading the pack in your local market in no time at all.
Create an Unbeatable Customer Experience
The first thing you can do to ensure you dominate and win over more customers is to ensure the customer experience is as strong as it can be. Customer service is as important as ever. And it’s even more important if you run a business that works closely with clients.
An unbeatable experience is something that people remember and really value. You can pull ahead of the competition and really draw in more customers if you offer a customer experience that can’t be beaten by any of your local competitors.
Use PPC Ads to Target Local Results
PPC ads are important for any business’s online advertising strategy. And they’re equally important as you look to dominate your local market. You can target searches that are specific to the local area because these will help you find new customers in the local area.
If you don’t know much about PPC advertising and don’t know where to start with all this, you can get help from a professional advertising agency that understands how to organise a winning local advertising campaign online. The results will be very positive for your brand.
Become More Active in the Community
Having an active presence in your local community is an important step to take. It’s about making sure that people know your brand and see the positive impact it’s having on the local community. It’ll give your company a connection to the local people who you want to turn into customers.
You could link up with local charities and do things that will genuinely help people in the area. This will obviously reflect well on your brand and ensure it’s grounded in the community. That’s something that people will notice and appreciate.
If you want local people to have a positive view of your business and see it as a viable option, you should harness the power of your existing customers. To do that, you should encourage them to write online reviews after they buy from you and use your services.
You could also set up some sort of referral scheme if you want your happy customers to help you find new customers. It would work by them telling their friends and family and getting a reward, such as a discount, for doing so.
Understand the Importance of SEO
SEO is massively important when you’re looking to find local customers. You need to have a local approach to SEO so you can ensure local people find it easy to find your website. Companies like SEOExplode can help you with that kind of thing.
Never underestimate the importance of SEO because it does more than you might realise to drive traffic to your website on a daily basis. And with the right approach, this can make a big difference on the local level as well, which is what you need if you want to be dominant locally.
Make Your Staff Feel Valued and Invested in the Business’s Success
Making your staff feel valued and invested in the success of the business is useful because they’ll work harder to achieve the things you’re working towards. And that also counts for your local domination efforts. You need everyone on board and pulling in the same direction in order to succeed.
You could link their bonuses to targets relating to your efforts to dominate the local market. That gives your staff members an incentive to push on and go the extra mile for the business, making success far more likely.
Try to Clinch Local Government Contracts if Applicable
One way to help you succeed in the local area is to see if you can win some local government contracts. Of course, this won’t be a realistic possibility for all businesses because it’ll depend on what kind of business you run and things like that.
If you do run a business that provides services that local authorities might need, try to make contact with them and see if there are any contract bidding opportunities upcoming. Winning contracts will cement you in the local area and open up new opportunities going forward.
You also need to stay on top of all of the local government trends. This will help you to understand the direction in which local demand is heading. You can then stay up to date and in touch with what your target customers are looking for.
You have to be able to meet the needs of your customers and clients if you’re going to have any chance of succeeding long-term. You can, of course, try to set your own trends rather than following existing trends but it still pays off to know what customers are looking for.
Improve Your Marketing Efforts
Every business needs to get its approach to marketing right because, without that, you won’t reach the right people or target them with the right messages. This is just as important at a local level as it is for bigger businesses with national or international reaches.
So, now could be a good time for you to work on your marketing. Ensure that you’re choosing a marketing approach that works for the local market and helps produce the kinds of results required.
Keep an Eye on What Your Rivals Are Doing
If you want to dominate the local market, you do need to have some sort of idea about what your local rivals are doing. That way, you can make sure you’re always one step ahead and doing things that they aren’t or can’t.
It’s a fine line you’ll need to tread because you won’t want to get so wrapped up in what other companies are doing that you stop focusing on your own business. Remember that your own actions always matter more than what your rivals are doing.
In order to keep hold of the local market and stay dominant, you need to be willing to embrace change and break new ground. There are lots of companies out there that lose customers because they don’t move with the times effectively enough.
Try to put your business out there and do what you can to innovate because these things keep your business fresh and interesting in the minds of your target customers. And if you stick too closely to old ideas, you’ll soon get left behind.
Dominating your local market is not easy, but it certainly can be done if you put in the work. Coasting along won’t make it happen; you need to take concerted steps to pull ahead of the competition and the steps and tips above will help you to do that, so what are you waiting for?
Digital marketers have become a little obsessed with data recently. The idea is that if you can harness the power of data, then you can better target customers, optimize SEO and boost your overall online appeal. To many, it seems like a magic bullet.
But why are digital marketers so obsessed with data? And is it a good thing? Let’s take a look.
The inventors of the industrial era knew that if they couldn’t measure something, they couldn’t improve it. For instance, if you were designing a steam engine, if you couldn’t measure the power output, then you would have no idea whether one design was better than another.
The same principle applies to digital marketing: if you can’t measure what works, you can’t make improvements.
Data Allows Them To Measure Performance
Digital marketers rely on metrics. Metrics and KPIs tell them whether their actions are moving them towards their targets or not.
The KPIs that a firm chooses to target depends very much on what that particular organization wants to achieve. For firms just starting, the objective is usually to get as many brand impressions as possible. Users need to know that the company exists before they will start buying its products. For other companies – typically those that are more established – the focus in on conversions. Which marketing strategies lead the most people to buy a product for a given advertising spend?
Data Means That They Can Appeal To Their Customers
If an SEO agency wasn’t able to measure its performance, would customers keep on coming back for more? It’s unlikely. Firms want to be able to see that their rank and page authority is improving, and they trust digital marketers to do this. If people weren’t aware that organic search was one of the best ways to generate leads online per dollar spent, then it’s unlikely that SEO would be the industry that it is today. Measurement is an indication of success.
The Problem With Focusing Solely On Data
Of course, digital marketers can take things too far, only on the data and ignoring human qualities like prudence, insight, creativity, and imagination. There’s a risk that digital marketing will become a big, soulless optimization problem and that companies will cease coming up with creative marketing ideas.
The best way to think of data for digital marketing is as a tool which enables companies to enhance their marketing materials. Data can help them better target niche customers, appeal to their needs in real time, and get a sense of the kind of content they prefer. But what data cannot do is come up with anything original itself. It can’t for instance, tell you what colors you should choose for your brand, what story you should tell customers about your company, or what tone you should take. That’s all a matter of human intuition.
When it comes to starting a website, there are so many different things that you need to be able to keep in mind. And if you’re a complete novice, you may not realize some of the things that can impact on your future success. For a lot of people, the launch of a website is all about selling something. Even if it's not about selling anything at first, it will be in the future. And this is why it’s so important for your web design to make the sales process as seamless and smooth as possible. In order to do this, you may feel as if you need to hire an expert web designer – but you don’t. While that may help, you may also be able to utilize some creative web design skills yourself.
These days, it’s much easier than ever before for you to be able to build a website yourself. However, just because you can do it, it doesn’t mean that you should rush it or do it half-heartedly. Instead, you’ll want to approach this as strategically as you can. And you’ll want to make sure that you’re bringing in all of the right elements that will make your website as strong as it can be, to help you land more sales. So let’s take a look at how you can do just that.
Being On Brand
First of all, it’s essential that you can brand your website correctly. If you want to look professional and make as many sales as possible, then you need branding in place. If you are working with a web designer, they should be able to do this for you. If not, you may want to hire a graphic designer to create some branding for you, so that you can keep it consistent throughout your site.
Then, one of the best ways for you to utilize your web design and ensure that your sales benefit as a result, is to have the right calls to action on site. If you want your audience to buy from you, or to click a link, or sign up for something, you really need to encourage them to do that. It’s not enough to just hope that they will. Instead, you need to really make it obvious and ask for them to do what you want, with your web design.
And then, you my also want to make sure that you’re able to get to know your audience and serve them better. This can be quite to do without the right technical setup. It may be that you need to use software, such as Techfino, to get you to do this. Either way, when you’re collecting the data you need, it’s much easier to optimize your website going forward.
Keeping Users On Site
And then the next thing, is that you need to be able to keep the users on your website too. You can definitely use your web design to do this. Sure, some visitors may naturally want to take a look around, but some will read what they came to read and leave. And so, it’s handy to have a style of web design that keeps your users on the site, keeps them interested in what you have to say, and encourages them to make a purchase.
Providing Enough Information
Another thing that your web design can do to help you to make more sales, is to be informative. It’s important for you to think about what you should be putting out there into the world and what your audience may need to know – then ensure that your website design is as informative as it is pretty.
Connecting With Your Audience
You may also find that you can harness the power of web design to connect with your audience more too. Not only should you be able to serve them with information, but you may also want to think about how you can meet their needs with services like live chat or even asking for their feedback in a survey.
Finally, if you’re looking to make more sales in the future, it’s really important for you to also get your audience to trust you. And this can seem hard or feel as if it’s going to take time. And in some ways, it will. But, at the same time, you can do this with your website and via the web design that you use. It’s important for you to think about the content that you’re using, how you hook the attention of your users, and encourage them to click ‘buy’ with trust.
Content marketing and website design are closely interrelated, and that's a fact. Only when content creators and web developers work together, they can create a worthy product – a website, which runs smoothly.
In this article, you will find tips and tricks, which will help you to match your marketing strategy with design. If you follow the recommendations given, you will take your site to the next level.
Set goals and select a suitable platform
First of all, you should outline your content marketing strategic plan. You should decide what type of content you will produce and in which quantities.
Your task is to set clear marketing goals and find out what type of website you actually need. Do you want to showcase one single product? Create a one-page website.
Are you planning to run a blog and produce tons of content every day? Create a multipage well-structured website.
Depending on your needs, you may start building your website using the following popular platforms:
Modern content marketing strategy must be based on three UX principles: clarity, consistency, and usefulness. Yep, today it’s not enough to make your content interesting, informative and relevant. It’s also important to match it with the overall concept of the UX design.
When you craft content for your website, you should follow these simple rules:
Keep sentences short
Break blocks of text into paragraphs
Use active voice instead of passive voice
Stick to present tense
Avoid using jargon and rarely-used words
Highlight the most important points using italic or bold font
Pay attention to content translation and localization
Do you want to develop an effective website for diverse international users? If your answer is “yes”, then you should take content translation and localization seriously.
The simplest way to change the language of your website is to embed an auto-translate plugin or utilize Microsoft Translator Widget. But the problem is that if you translate your content automatically, it will sound impersonal. Even worse, some of your ideas will be misinterpreted because of poor translation.
But in fact, there is no need to translate the whole site. It's enough to translate core content. You just need to create a separate section of your current website, add new items to the main menu and name them correctly: Español, Portugués, Русский, etc. In other words, you should create a place, where you will publish localized content for non-English speakers.
If you want to avoid problems, you should better delegate localization to the professionals in the field. You may visit PickWriters, a translation review website, and choose the most reliable service.
Choose an appropriate color scheme
The color scheme of you your website is an important element of the design. Naturally, the shades choice should also match your content marketing strategy. For instance, if you are going to use a red font on a black background, make sure that text will be readable.
The bad color and font choice hurt users’ eyes and scare them away from your website. It results in an increase in bounce rate and, as a consequence, lowering chances to get your site to the top of search results.
Keep in mind that you should also analyze whether the chosen color scheme will fit visual content. For instance, if you create a portfolio website for a photographer, who shoots in black and white, you can’t use green-and-pink background. It will look weird and incongruous.
In the past few years, everyone talks about the importance of visual content. And it’s not a surprise that content managers tend to overuse big media files such as high-resolution images and videos.
The issue is that websites, which contain a bunch of visuals, load slowly. And it irritates the impatient users. Modern people don’t want to wait more than three seconds to see the whole page, so they leave a website and never revisit it.
The major task of web designers is to compress heavy files to make them usable. It’s the easiest way to boost load speed and retain visitors on the page.
Create a chatbot
Today, chatbots can perform lots of different functions, including content distribution and delivery. If your site is overloaded with tons of content, you may create a chatbot, which will guide visitors through your website.
When working on this task, it’s really important to coordinate actions of content creators and web designers. It’s necessary to make sure that they understand each other needs and work towards the common goal. Only matching content marketing to web development, it’s possible to create a bot, which will work effectively.
Put mobile users first
The volume of mobile traffic is growing, and it has already surpassed a share of desktop traffic. Naturally, most web designers are aware of this trend. They use responsive designs to ensure that mobile users will not experience any difficulties while surfing the pages using their smartphones.
There is no room for doubt that that responsive web design is a great solution for most websites. However, it's not the best solution for content heavy sites.
If you publish lots of videos, photos, and article daily, you should better choose a mobile-first design. It's the only way to ensure that your website will load fast and runs smoothly on smartphones and tablets.
The great news is that mobile-friendliness is one of the most important criteria of Google ranking. So if you choose this type of design, you will increase chances to get your website to the top of Google search.
As you can see, content marketing and web design always go hand in hand. And you can’t ignore this fact. Try to apply the advice given, and results of your hard work will positively surprise you.
And remember one important thing. If you have a lack of knowledge in content marketing, don’t hesitate to get professional assistance. Let a marketing guru guide you through the content creation process, so you will be able to design an outstanding site.
If there is one thing all businesses need in the current digital age, it is quality content. If you do not have the capacity to produce this in-house, you are going to need to use a content marketing agency. It does not matter what approach you use, so long as the end result is content that is engaging, interesting, and optimised for search engine success. You won’t be able to have a good online presence if you don’t have great content.
Content marketing services are successful because they engage with a clear target audience; those who are likely to purchase your products. This is why they are one of the best approaches if you are looking to take your channel marketing strategy to the next level. It’s also effective because in comparison to the likes of e-mail spamming and TV adverts it is a non-interruption form of marketing. You’re not telling the viewer they need to buy your products. Instead, you are giving them the information they require in order to make informed decisions regarding the type of things you sell. The aim being that this intelligence will lead them to purchase from your site. Of course, this means that quality content is imperative for this strategy to work. This is especially the case when you take into account the stringent ranking criteria Google have put into place with Panda and Penguin updates. Poor quality content is picked up on and instantly ranked lower. Gone are the days whereby you could simply duplicate content and stuff it with keywords to get to the top of Google. If you do this, your site will end up being punished, therefore, having an extremely detrimental impact on your overall presence. Therefore, don’t settle for anything less than the best when choosing your content marketing agency or indeed writing your own content.
Choose a good content marketing agency
Using a content marketing agency allows you to increase the level of trust between yourself and the customer. Search engines love quality content. They will rank you higher up on their pages. And those websites which feature on the first page of Google (especially the first three results) are always deemed to be more trustworthy by the searcher. Statistics back this up too. Content Plus state that 63 per cent of customers trust blogs over magazines when it comes to being given direction over purchasing. Content marketing services will help you to generate more traffic through increased visibility. You get a bigger slice of the online pie. And it doesn’t take rocket science to work out why. After all, you will be generating more pages and more links. A company with a blog will receive more inbound links than others and in-turn more site visitors too.
The statistics back up the argument
Research shows that the consumer prefers content marketing too. Seven in ten people would prefer to get to know a business through articles rather than advertising. In fact, quality content is ranked in the top three reasons as to why individuals follow brands on Twitter. Your brand awareness will evidently soar through quality SEO content marketing services. Every piece of content published works to increase brand recognition and identity. The content you post must match in with your brand and the products or services you sell. If it is informative, engaging, enjoyable and creative then your target customer base will be thoroughly impressed. You will gain more and more relevant followers and customers for your business. The content marketing agency will not only ensure that the articles are relevant to your company but they will be posted in the right places too.
As you can see, the case for content marketing is a very strong one and it is something you simply cannot afford to ignore in the current day and age. If you do not have quality content, you are only going to fall behind the competition. If you do not have the capacity to create this in-house, it is certainly worth looking for a company that can provide it for you, but make sure you choose with care. Read reviews to get a good understanding.