Whether you’re CEO of your own business, beginning your entrepreneurial hustle, or working within a large business, a high productivity drive is what sets apart the winners from the losers. You can have the best ideas in the world, but if you don’t have the motivation or energy to see them through, you’ll be doing the ideas (and yourself) a disservice. So, if you’re looking for productivity tips, then you’ve come to the right place.
To-do lists aren’t going to set the world on fire, but they can seriously increase productivity and keep you organized. It’s recommended to do these the night before or at the end of your working day. Write down what you want to accomplish the next day. If putting pen to paper isn’t your thing, there are loads of online to-do list tools you can use.
2. Get single-tasking
Multitasking is not the way forward – it’s a sure-fire way of getting nothing done quickly. So, pull it back, and focus on one thing at a time. You will immediately notice how much more focused you are. By placing all your focus on one thing, you can get it done quicker and better, and on to the next task.
3. Outsource where necessary
There is no need to bang your head against a wall to complete something that’s outside of your expertise. Boost your productivity by placing your energy where it can make a difference, not where it can’t. For example, if you need a marketing expert then you can call upon Joey Armstrong, and for a project manager, utilize a person or online tools.
4. Take breaks
It could sound counterintuitive, but taking breaks can help your focus. By setting a time to step away from your laptop, breathe, have a cup of coffee, or go for a walk, and see how much better you feel when you get back to work. If you find this difficult, it could be necessary to schedule these in to your day, so you don’t miss them.
5. Notice your patterns
Do you work better in the evening? Or are you a morning person? By understanding your working patterns, you can work with yourself rather than against yourself. If you find you work better at a certain part of the day, you can use these specific times of the day to complete tasks that are particularly taxing. Meaning you always stay on top of your game.
6. Remove distractions
That could mean removing the TV from your eye-line or turning your phone on Do Not Disturb while you’re working. Some people consider using noise-cancelling headphones or dedicated focus music to keep them going. Whatever helps you – make sure to use it every day to keep your productivity levels high.
7. Look after yourself
Ensure you’re getting enough sleep every night to aid your concentration and make sure you’re fuelling yourself properly with good food and proper hydration. These are the bedrock of proper concentration.
One of the biggest challenges for any small business owner is raising awareness of your brand. No matter how good your product or service may be, if you don’t have the customer base then you will struggle to succeed in your endeavors.
There are so many different ways of promoting a business, from social media to word-of-mouth marketing. But one of the methods that tends to be overlooked is radio advertising.
Promoting your business across different radio stations has the potential to reach a huge audience. You can craft your audio advert and target it to your ideal audience to make the desired impact. Unlike many other free forms of marketing, radio advertising does come at a cost. This will vary depending on the radio station used and the length or nature of your advert, but if you do it right, you will see an excellent return on your investment.
To get you started in the world of radio advertising, here are three tips to promote your business from station to station.
Find your demographic
One of the fundamental steps in any marketing strategy is to define your audience. What does your ideal customer look like? Take some time to craft a detailed picture of your target buyer persona, thinking about factors such as age, background, occupation, income, interests, buying habits, goals, and pain points. Using this information, you can then pick the most appropriate radio station to target them. There are countless stations out there with a range of different content from music to news to light entertainment. Each station has a target demographic and you will need to make sure you pick the one that will allow you to reach as many of your target audience as possible.
Reach out to the radio station
The next step in launching a radio advertising campaign is to reach out to the station or stations you have chosen. They will usually be able to provide you with a media package outlining the advertising guidelines, their demographics, and the expected costs for your advert. This will help you craft the perfect advert and finalize your long-term strategy.
Create an advert
Radio adverts are short and to the point, and you will need to get as much information across in as short a time as possible while being entertaining and engaging too. It could be a promotion for a new product or service, or a press release announcing a recent piece of news. One extremely effective way of using radio is to launch a giveaway or competition to win a special prize. Listeners will need to engage with your brand to be in with a chance of winning, either by visiting your website or phoning in. This will get more eyes on your company and potentially a whole host of new customers.
Influencer marketing has gained ground over the past years. Its success is anchored in the widespread use of social media but is made more relevant because people want to find ways to be attached to celebrities and role models they look up to. This sense of attachment and relevance has quickly impacted the value of influencer marketing. According to Forbes, its value reached $8 billion in 2019 and is expected to hit $15 billion by 2022, a figure worth considering. This article will discuss tips to create an effective influencer marketing strategy.
The first step is to find an influencer, and just as with any strategy, research is critical. You need to assess your objectives, tools, and, most importantly, the influencer(s) you want to work with. Websites like unrulyagency.com offer a lot of insight when it comes to research on influencer marketing.
Mind you, your choice of influencer(s) will determine your success or otherwise of your goals. First, identify where your target audience is online and then create demographics for them. Use the information garnered from those demographics to determine which kind of influencers they will relate to most. You will then have to decide from the pool of influencers you have, based on factors such as cost, willingness to partner, and other influencer engagements. You cannot work with your direct competitors’ influencers as that may be a breach of contract.
Determine your budget
With some information gained from negotiating with influencers and considering other expenses, you should create a budget. You will then use the budget for the running costs of the influencer marketing strategy. Keep in mind that influencer marketing can be quite malleable, so be ready to make changes and adapt. It may affect your budget as well.
Communicate your objectives
The most important aspect of influencer marketing is cultivating a proper working relationship with your influencer(s). If they are in tune with your messages, they will be more likely to help you achieve your objectives much quicker. So, cultivate a healthy relationship with your influencer(s) and communicate your goals to them. This way, they will know how to get the most engagement out of your target audience.
Evaluate and refine your strategy
As mentioned earlier, the field of influencer marketing changes quite often. As such, you need to evaluate and refine your influencer strategy continuously. It works best when you have a healthy relationship with your influencer(s) because they will understand why you need to make any changes or use a different approach to meet an objective.
Influencer marketing is here to stay and has evolved and become a niche of its own. Knowing your audience and using influencer marketing is one way of attaining your organizational goals. Before you begin, be sure to conduct proper research, as it will be the foundation for the entire influencer marketing process. Also, always keep in mind that your influencer(s) choice will directly impact your influencer marketing strategy’s success.
If you take the time to observe your use of laptops, tablets, and mobile over the years, you will find that the marketing arena is undergoing significant transformation. Even as more and more people use various technological devices, it can be challenging for you to make a fruitful connection with your customers via such devices in real-time.
Modern marketing is changing, giving you new approaches to interact with your customers and prospects in real-time over mobile apps and websites. Combining the creative aspect of marketing with the technical element of data can significantly improve your marketing outcomes.
So, how is technology changing modern marketing, and what can you do about it?
Read on to learn more.
Ways Technology is Changing Marketing and Sales
The marketing and sales fields have changed significantly in recent years following the adoption and advancement of technology. With technology, you can transform various aspects of your marketing and improve your performance.
However, not every aspect of technology will be useful to your business. So, before you adopt any technology, ensure that it can help you achieve your organizational goals.
Here are various ways changes in technology can help you grow your business:
Decreased the Obstacle of Distance
Traditionally, it would be challenging to your sales and marketing process. However, with the growth in technology, distance is now an irrelevant aspect. The introduction of online conference programs, smartphone applications, and remote work tools has eased how brands communicate with customers and prospects worldwide.
With the right technology tools, you reduce your traveling for sales and marketing meetings since you can have successful virtual meetings nowadays. Your team can work remotely easily across different regions and still be efficient and productive. Additionally, customer interaction platforms such as click4assistance.co.uk allow you to engage with your customers easily and effectively.
Personalized, Accurate, and Faster Customer Service
The introduction of modern CRM applications will help you access different customer information for better marketing decisions. For instance, with such technology, you can understand the customers' needs, products they frequently order, and the frequency of purchase. Your team can offer an effective and personalized response to customer needs, orders, questions, and requests in real-time.
With big data applications and data mining technologies, you will process and even make use of huge data amounts to acquire new customers, prospect effectively, and improve your lead generation for better outcomes.
Better and Improved Skills
As technology advances, the need and demand for advanced skills in your company will increase. You need the right individuals to spearhead your company’s growth in the phase of digital adoption. Technology comes with better approaches and skills to address diverse issues within the workplace.
Embracing technology in your business gives you the chance to employ effective skills to make your company's operations effective and the employees more productive. However, it would help if you analyzed your customers' needs, business goals, and industry needs and demands so you can choose technology platforms and tools to help you address such needs.
If you want to save a lot of money on your marketing, you had better adopt the technology. For instance, with technology, you don't have to print marketing materials such as brochures because you can create and share them electronically.
Additionally, you can include audio and video files in your marketing. Such an approach increases your level of engagement with customers. Besides, the cost of distributing and engaging with the customers electronically is low compared to traditional physical strategies.
Ease of Making Decisions
Making decisions about your company's marketing strategies and growth is easy with technology. Electronic communication in the workplace has made it easy to reach key decision-makers in any organization. Additionally, the decision-making process is easy and fast, allowing you to reduce the time it would take for approvals.
Even when executive managers are in different areas, holding meetings and making approvals is easy and effective because there are tools and applications to making signing easy, fast, and effective. However, it is advisable to ensure that you have the right technology and tools to make such tasks quite effective.
Improved Interactions with Customers
How easy you interact with your customers influences the success of your marketing efforts. With the introduction of social networking sites such as Facebook and Twitter, you can improve your engagement level. Maintaining direct contact with your prospects and customers is important for the success of your marketing and the growth of your business.
Other technological platforms and applications such as webinars and online presentations will allow you to interact with your target audience in real-time. Usually, such interaction is critical for any company's success because it gives you the chance to immediately understand and respond to your customers' needs, guaranteeing better conversion rates.
Reduction in Operational Costs
Adopting new technology may attract a significantly high initial cost. However, advanced technology can help you reduce your operational costs to a great extent. For instance, embracing automation in your business does away with repetitive tasks that are both time-consuming and costly.
You have a higher chance to lower your marketing and sales budget if you have the right technological infrastructure in place. For instance, with better remote-working tools, you can do away with the need for a physical office, saving you a significant amount of money in terms of office rent and travel.
However, to enjoy the reduction in your business; s operational costs, it is advisable to invest in technology wisely. Anything you get for the business should align with the need to achieve the set business goals and objectives.
There you have it – a brief overview of how technology is changing modern marketing. As the technology and marketing platforms change, it is advisable to have the appropriate platforms, applications, tools, and skills to make technology relevant in your business. However, you cannot reap the benefits of technology overnight – it takes some time and proper coordination with existing infrastructure to make this happen.
Start by evaluating your business, marketing, customers, and business needs. This way, you will know what technology you need in your company. Ensure that you avoid spending huge amounts of money on unnecessary technology that does not propel you towards achieving your business goals and addressing your customers' needs.
As a digital marketer, your job is to promote brands and the products and services they offer to their target audiences. It’s a job you do well, and you have lots of satisfied clients, many of whom provide you with repeat business.
But have you noticed how challenging it is to promote yourself, yet you have no issue with promoting other people and brands? If you’re struggling to promote your digital marketing services, here are some simple suggestions to help you out:
The sad truth about the marketing services you provide is that thousands of other people, just like you, are also trying to promote themselves in the market. How can you make yourself stand out from the crowd?
One way is by establishing credibility and authority. Marketing experts like Stephanie Camello have noted that content marketing is crucial to marketing yourself. Creating and distributing quality content that strikes a chord with your core audience makes perfect sense.
2. Play an Active Role on Social Media
Don’t be a digital marketer that only updates their social media profiles once in a blue moon. Instead, you should play an active role and publish relevant content to your audience regularly.
Facebook and Twitter are two social media platforms worthy of your attention. You should also maintain a LinkedIn profile to help build up your professional network. As with Facebook and Twitter, LinkedIn lets you publish posts to your audience. Make your content count!
3. Get Involved in Networking Events
The COVID-19 pandemic has put in-person networking events on hold, but they still occur on a virtual basis through mediums such as Zoom and Microsoft Teams. Despite the current health crisis, you can still get involved in local and regional networking events.
Why are networking events so crucial to promoting yourself as a digital marketer? Firstly, they help you spread awareness about your brand, and secondly, you’ll be more memorable to people than companies that constantly cold-call and email potential marketing prospects.
4. Create Some Case Studies
You will undoubtedly have a website that describes the marketing services you offer. That’s great, but what people also want to know is how your work benefited your clients. The way to achieve that is by publishing some verifiable case studies on your site.
Case studies typically describe a brand’s problem, talk about how a service like yours resolved the issue, and give verifiable proof such as statistics to illustrate or measure the success of all work carried out.
5. Apply Your Marketing Tactics to Yourself
You already know how to market brands and the right methods to achieve the best results. With that in mind, you need to apply those marketing tactics to yourself as you’re also a brand!
It might feel weird thinking of yourself as another client or in the third person. But, doing so might help you focus on the methods needed to market yourself better online.
PPC and SEO are two popular marketing strategies. Most businesses can benefit from using both, however there are times when you may want to use one type of strategy more than the other. The following guide compares both PPC and SEO to help you determine which one you should be using.
What is PPC?
Pay-per-click advertising (PPC) involves paying for an advert to display until a certain number of people have clicked on it. Such an advert could lead to your website, helping to generate more visitors and customers.
PPCadverts can be found all over the internet and can take various different forms. A few examples of types of PPC adverts include:
Paid search marketing: When searching for something on Google or Bing, you may notice that a few search listings appear as ads at the top. This is one of the most popular forms of PPC advertising.
Display adverts: These include image ads and video ads which can be found all across the internet. They are another popular form of PPC.
Social media advertising: The likes of Facebook allows users to pay in order to ‘boost’ a post. The advert will display on users Facebook walls until a number of people have viewed it. This can also be viewed as another form of PPC.
Some of the popular ad platforms include Google Ads, Facebook Advertising and Microsoft Advertising (used for Bing). You can create ad campaigns yourself using these platforms or you can seek help from advertising companies. Getting help from a professional company could help to make your campaigns more effective.
What is SEO?
SEO stands for Search Engine Optimization. It’s a strategy used to help improve your rankings on search engines such as Google and Bing. This can help you to attract more visitors to your website (and potentially more customers).
While you can use PPC advertising to display your search listing as an advert at the top of the rankings, SEO can help you to rank at the top longer without the need for constant advertising. It’s a known fact that some people also tune out adverts and skip straight to the non-paid search listings.
SEO involves a variety of tactics including using keywords, improving page loading speed and building backlinks. It is often worth using a professional company to handle SEO as it can be quite complex and time-consuming.
Which is better for me: PPC or SEO?
PPC and SEO can both be used alongside each other. However, there are times when you may want to favour one over the other…
Are you looking for a quick or long-term solution?
PPC is much better for getting quick results. As soon as you publish your advert it will start displaying – you could start to see more visitors and customers within hours. Of course, most people aren’t this lucky and it can sometimes take a bit longer to get results (the average amount of time is about 3 months).
SEO can take a little longer to make an impact. Most people don’t see results until 4 to 6 months after starting an SEO campaign. Consequently, SEO isn’t recommended for promoting temporary deals or imminent events (PPC is better for these types of promotion). The advantage of SEO is that the effects are much longer – while a PPC ad may only display for a few weeks, an SEO-boosted webpage could continue to rank highly for years.
Are you looking to target a specific demographic?
PPC campaigns can be targeted at specific demographics. Advertising platforms allow you to set certain parameters so that they only display for certain types of consumer. This can make PPC useful for marketing a niche business.
SEO can similarly be targeted at niches but you don’t have quite as much power over your target demographic. As a more general marketing strategy, it can often be more effective – whereas PPC is not so effective at this.
How much money have you got to spend?
In the long run, PPC can often work out more expensive than SEO. This is because, in order to be effective, most companies will have multiple PPC campaigns on the go.
SEO tends to be a much better long-term investment. While many companies pay for SEO on an ongoing basis, you generally won’t have to spend as much you will on PPC to get results. Companies on a budget may want to focus on SEO more than PPC for this reason.