The Consequences of a Negative Workplace

The Consequences of a Negative Workplace

There are countless ways that you can make your business better. You could get feedback from your customers, and look at ways to improve your products or services, or you might look at expanding into new areas (or even scaling back to serve just one community). One underrated way to improve things is to look at the atmosphere of your workplace and ask yourself whether it’s really as good as it could be. It’s normal to get wrapped up in all the responsibilities of running a business, but it’s always important to look at the overall happiness and satisfaction levels of your employees. 

Why is this important? Well, for one, it’s just nicer to work in a pleasant atmosphere than a hostile one. But also, improving the vibe of your workplace can have real, long-term impacts on the productivity and well-being of your business. You might think that hostile work environments are all surfaced-based, but that’s not the case. Productivity drops a lot when staff are unhappy in their work, and it also leads to a high turnover rate of employees — and this, as anyone that has hired employees before will know, can be expensive.

So it’s recommended that you keep an eye on the overall mood of the workplace, and take steps to improve things if it’s not as positive as it could be. There are many reasons why there could be a negative atmosphere in the workplace. To learn how to handle negativity in the workplace, check out the infographic below. 

Infographic Design By USC USC

Tips When Making Commercial Real Estate Investments

Tips When Making Commercial Real Estate Investments

If you are looking for a new business, commercial real estate is one of the most promising. With the high-income potential and excellent appreciation value, it is a great way to diversify your investment portfolio. To succeed in commercial real estate investing, keep on reading and we’ll let you know the best things to do. 

  1. Learn How to Spot a Good Deal 

One of the basic principles of investing in commercial real estate properties is to buy low and sell high. With this, you need to have an eye for good deals. You need to know the different types of commercial real estate properties and determine which one has the highest earning potential. By recognizing a good deal, it will be easier to know where to put your money. 

  1. Do Not Put All Your Eggs in One Basket 

Diversity is one of the secrets of successful investments, even in real estate. This means that you should not spend all your money on a single property. It would be best to spread your investments across several commercial properties for better earning potential.

  1. Build a Team 

Investing in commercial real estate is not a one-man job. You should build a team with key people to help you make intelligent decisions. This is especially true if you are inexperienced in real estate. You need to work with lawyers, accountants, financial managers, marketing professionals, and other professionals who can help increase the yield of the investment you are about to make. 

  1. Invest in Your Knowledge 

Get some training to succeed in commercial real estate investing. Even if you do not have the luxury of time, there should be no excuse. Many online courses can help you become an expert. These courses will provide the essential knowledge you need, such as property management and development. 

  1. Study the Market 

Before investing in any property, you need to know more about the market. For instance, you need to conduct a feasibility study, which will let you know the potential earnings of the potential investment. 

  1. Perform Due Diligence 

Due diligence is important to make investment decisions that you will not regret. While you need to be decisive, you also need to be diligent. Do not give in to the pressure of deciding in haste. Take the time to learn more about the property before investing. 

  1. Think Long-Term

To thrive in commercial real estate investing, you need to understand the lifetime value of the 

property. Do not be easily tempted by the cheap prices. Over time, you will need to spend money on the upkeep of the building. Otherwise, you won’t be able to attract tenants, or you cannot sell it at a price that you initially wanted. 

Making a commercial real estate investment is not easy. To be successful, consider our suggestions above. From having an eye for spotting good deals to having a long-term perspective, these things are crucial to make the most out of the investment.

How To Increase Your Conversion Rate: A Quick Guide To Content Design

How To Increase Your Conversion Rate: A Quick Guide To Content Design

In these times, marketing techniques like SEO, PPC or blogging are very popular.

It's all about Online Marketing, creating informative content and so on.

But what about Content Design?

What if you create excellent content, but nobody wants to read it because your content design is just bad?

Well, then you've wasted all your time and effort and also, a lot of money.

You created a lot of informative content, put hours of work in it, and it was a total waste of your time.

This is simply a worst case scenario for profitable businesses.

But don't worry. These Quick Guide will show you how to design your content superclass and make it more engaging, get more readers, and also more customers.

You can even supercharge your Conversion Rate by taking your Content Design to the next level.

So, let's dive right in.

What Does Content Design Actually Mean?

In fact, Content Design means designing digital content. Digital Content could be plain text, pictures or videos. Basically everything you can find on the web.

If you have a good Content Design, you will also have a good user experience on your site. Good Content Design aims to achieve an emotional effect on the user at a specific moment.

The main reason for putting some effort in good Content Design is quite simple: Get more readers and more customers.

The Foundation Of A Good Conversion Rate: The Landing-Page

The Landing Page has the highest conversion rate and this has one simple reason.

Hick's law states that the more options available, the more time customers need to make a decision.

If you want to optimize your Conversion Rate, you will have to reduce the number of options on your site.

Let's take a closer look at Google. You ever noticed that the search engine has a very, very simple design?

There's just the search bar, where you can enter your search query, nothing else.

Of Course, also everybody is using Google because it's super easy to use.

Content Design Guidelines

It's not luck, where the eye of users move to, but rather the result of a targeted design. You can guide the user's attention by so-called Focus Points.

Focus Points are fields with more design aspects than other fields. There are several possibilities for the design of these so called Focus Points:

  • Minimizing the design to a single element
  • Placing elements in the “middle” of the golden-ratio (Ckeck out this article if you don’t know about the golden ration )
  • Eye-catching design of an element
  • Use free space
  • Strong contrasts in shape, color and size
  • Well-defined lines that refer to an element

Using these guidelines, you can guide the user's eye in a targeted manner. As soon as you have done this, you need to trigger user interaction.

In most cases, bare content is not enough, rather you need to meet the emotional needs of users.

Meet User's Emotions

The user should enjoy your landing page. You can achieve this by designing it intuitive and personal.

For example, you can use Hero Shots. These aim to help the user identify with the product and encourage him to click on a CTA.

Also, you can use classic storytelling for most landing pages. By adding click elements to your content, the user is able to make some Micro-Conversions.

And finally, the user is more likable to make a real conversion and buy your product.

Easy, just put these things into your content, and you will notice your sales start growing. 

Phenomenon of Emergence

Using this phenomenon, users can only discover an element's properties by interacting with it. For example, you can link certain shapes to information that appear in sequence. When you do that, users only can get information when interacting with these elements.

Here are some examples:

  • Fixed images or elements
  • 3D buttons instead of ghost buttons
  • Hover Effects
  • Animated quotations, statements or click elements in your content
  • Scroll-effects

If you implement this super easy strategy, most users will feel more engaging and this means more sales for you. 

Social Proof

When making purchasing decisions, we often rely on our instincts or listen to the advice of friends and colleagues. Nobody wants to sit in front of a computer for hours and weigh up the pros and cons of different products. 

That is why we prefer to rely on the decisions of our friends. Therefore, your site must show some social proof.

You can use the following elements to do that:

  • Success stories of customers
  • Testimonials
  • Customer Counters
  • References to successful projects
  • Awards
  • Events

Social Proof is one of the important To Dos, when it comes to encourage people to buy your products.

Be sure to implement some of the strategies mentioned above, and you will be save.


That was a Quick Guide for creating good Content Design on your own website, blog, Online Shop or whatever.

Trust me, there is a lot of information out there about Content Design, designing CTAs, Landing Pages and so on.

I can only tell you that you have to focus on the main aspects, as long as you probably don’t have time to create a site which is totally perfect.

In this Quick Guide, you learned the basics. Implement what you’ve read and you will be good to go.

About the Author

Moritz Bauer studied Industrial Engineering at University of Constance in Germany and is passionate about ECommerce and Online Marketing. In these times he writes engaging articles about Amazon FBA on his blog smartminded.

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Most of your customers bounce back from your website because of its reduced load speed? I trust you were also close to some sites due to some issues. I was. That is the reason I incorporated an extreme list of things you have to think about image optimization. It will be long, but I trust you will think that its value is perusing. Moreover, for the work, I suggest hire  a wordpress designer.

Image Optimization Benefits 

Image optimization for your website comes with numerous benefits some of them are 

  • It pumps up the website loading speed.
  • It helps your website image rank better in search results
  • It will improve page indexing speed
  • It will take less space on your server

Save Image in the Following Format 

After the creation of an image for your website using different image creation tools, You have to save an image using different file formats. The most common format used for photo saving is JPEGs and PNGs. Both are having their advantages as if you choose JPEGs, then it is best to show complex color photographs, and its image quality is also high. Moreover, if your website has icons ten, it must be in png format.

Image Must be Responsive

The image of your website must be responsive so that it can be easily open on any device. This can be quickly done using HTML attributes like srcset, sizes, and media. These attributes allow you to optimize image according to the device and improve the overall performance for the device

Below is code which shows image is not responsive 

<img src=”/img/blog/responsive-images.png” alt=”responsive images”>

Now adding the responsive attributes in your code, it must be like 

img sizes=”(min-width: 1200px) 730w,

            (max-width: 1199px) 610w,

            (max-width: 380px) 350w”

     srcset=”/img/blog/responsive-images-lg.png 730w,

             /img/blog/responsive-images-md.png 610w,

             /img/blog/responsive-images-sm.png 350w”


     alt=”responsive images”>

Scalable Vector Graphics

Scalable Vector Graphics (SVG) enables vector graphics to be shown in the program. They are regularly utilized for company logos, for example, the KeyCDN logo you see at the top of this site. SVG documents have an exceptionally tiny record size, can be scaled losslessly without expanding the document size, and can be animated or changed with JavaScript. Another favorable position of SVG pictures is that Brotli or Gzip can compact them.

When you use SVGs you can incorporate them like you would like some other picture, for example:

<img src=”/img/blog/example.svg”>

However, this can get somewhat trickier on the off chance that you are utilizing a substance the executive's framework like WordPress, as this kind of record isn't allowed for security reasons.

Image Scaling 

When you start working with images, Start for the baseline is essential, and this is the part where image scaling is significant. A large portion of you have most likely observed the accompanying Google PageSpeed Insights optimization recommendation at some moment that running a speed test:

By compacting and changing the size of … you can spare 14.2 KB (54%).

This suggestion alludes to your images being scaled down from the first measurements, either through CSS or an HTML attribute. For instance, this would happen if a picture being served has a different width of 1460 pixels but is being served at 730 pixels to fit in the compartment that it has been set in. This can be an issue in a ton of content management systems, for example, WordPress or Magento, because subject designers will, in general, scale images down in responsive themes utilizing CSS.

It is usually suggested that you upload images at scale. This implies trimming images before being uploaded, which will spare assets and, furthermore, will keep you agreeable with the PageSpeed Insight guidelines. On the other hand, you can upload various resolutions of your images and serve the right resolution for the right gadget.

Use of Image CDN

Image CDN is the best way to speed up the delivery of the image of your website. This is because it decreases the latency of the user by saving the image on the user network. Images CDN also allows individual control over the protection of your image and also hotlink protection.

Compress image 

Image compression is essential because it removes unwanted data from the image, such as additional color, location, and many more things that are not important for your website. There are several tools on the web which you can use for image compression. some of them are mentioned below

Best Online Tools for Image Compression 

  • TinyPNG 
  • Optimizilla 
  • Compressor 
  • ImageOptim 
  • ImageSmaller 
  • Kraken 

Author Bio: 
Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire expert wordpress developer, staffing, HR services, and Careers advice service for overseas and international businesses.

How To Enhance User Experience With Your Website Design?

How To Enhance User Experience With Your Website Design?

As an online entrepreneur, your site is your greatest business resource. Filling in as the hub to advance your business, it's simply a definitive tool to sell and your services or products. Talking as an online entrepreneur myself, we wouldn't have an online shop if not for our site! Making a site is an unavoidable piece of setting up an advanced business. Sites are for sure compelling for organizations as they give simple access to all the data, services gave by the business. In any case, just making a site isn't sufficient, giving a great client experience to the visitors is considerably progressively significant. These visitors must be offered with unique User Experience (UX) so as to lift their general browsing experience. 

A decent site is estimated by a couple of significant components, one of them being the length of each visit. The more they remain, the more they will find out about your business and engage with what you offer. That carries us to our principal point; UX. UX represents User Experience, which implies that so as to become one of the top user experience design companies you should guarantee it's open, usable, productive and simple on the eyes. These components together will assist you with making a joyful journey for your visitors and keep up an outstanding UX. 

What Is User Experience? 

User experience (UX) alludes to the set of practices that customers show while interacting with a site. A few variables impact UX, from web design to make design. All the more explicitly, client experience characterizes clients' impressions of your site or other application dependent on how simple and wonderful it is to utilize. At the point when you improve UX, you make a progressively attractive place for clients to interact with your brand. 

Ways To Enhance User Experience With Your Website Design

  • Check your site speed 

The speed of your webpage is one of the most significant components to improving the client experience on your site. These days, site visitors anticipate quick outcomes and won't look out for your site to load, so you have to ensure your site loads rapidly. Thinking about how to check your site speed? Google offers a free instrument called PageSpeed Tools that can test your speed so you can enhance your site. 

  • Page Loading Time 

Page loading time matters a lot when we talk about website design and furthermore when you are in for offering an extraordinary client experience to the customers. If the loading time of your site is excessively moderate, it will disappoint the customers and will, at last, hamper the changes. Page loading time likewise assumes a crucial job in helping the clients choose whether they will additionally visit the site. If they are underserved as far as client experience for the absolute first time, there are more brilliant possibilities they will disregard your site for future reference moreover. 

If you are in WordPress, there are different guides to get you through the way toward accelerating your sites. What you can be sure of is that web hosting server has a major task to carry out in speed. If you are worried about hosting that is dependable and modest, utilizing Bluehost or Hostgator might be astute. Of late, there are great things about web hosting hub which could be another alternative for you. 

  • Utilize Attractive CTA 

Your CTA (Call To Action) should be open on each page of your site. It will help in getting the higher change and also adding to unique client experience. Another significant thought is to Call To Action over the crease so clients can easily view the button and answer to the equivalent if they are willing to. Giving your visitors a simple possibility of finding and responding on CTA is an approach to acquire changes. Hence, make enough space for this site UX design pattern. Geek Jerry had the option to expand it's email select in rate by 27% with simply clarifying CTA.

  • Be responsive and mobile-friendly 

Your site must be responsive and mobile-friendly. There's no chance to get around it. Individuals are getting to your site on a desktop as well as through their phones and tablets, so it's basic for your design to load appropriately into the distinctive sized screens that individuals use. Google has likewise begun punishing sites that aren't mobile-friendly, so if you need to appear in the search results (which I'm certain you do!), you'll need your site to be responsive. 

  • Site Security 

Your clients will create trust on you if they have an affirmation of the security of their payment details saved money on your site. With a robust site security, you can easily assurance an extraordinary browsing experience to the clients. A security seal is therefore going to get an ever increasing number of customers for your business. More customers will furthermore help in getting more conversions. Peruse increasingly about WordPress security here. 

  • Bullets 

Bullets, then again, assist clients with getting quick data about the key features of the services and product in which your business deals. Along these lines, considering this specific web design trend will help in drawing in the clients moreover. While utilizing the visual cues, you can go creative and incorporate various images to enable the perusers to comprehend what has been portrayed in the projectiles. This will make your website page progressively appealing. Utilizing projectiles is additionally useful as it powers the designers to confine the focuses and help the clients see all the more unmistakably. Drive had the option to expand its conversion by 20% by simply utilizing bullet points. 

  • Motion and Animation 

Counting motion and animations has a considerable amount of focal points. In any case, it is a major no to utilize these components in the titles and passages also. The inconspicuous animation however can help in drawing in the clients towards a call to action. The animation is additionally great to use if you are wishing to show different notices on your site. Attempt to utilize this component so as to stand out enough to be noticed. Pictures do get inclination over the content and it likewise goes valid with web design trend. 

  • Hamburger Menu 

Hamburger menus are popular for expanding the UX as they demonstrate that there is something clients are not seeing. This starts the desire of clients to discover increasingly about the features and the functionality of the site they are visiting. The hamburger button is additionally significant as it demonstrates that there are some increasingly significant things covered up to be found by the clients. This offers a simple method to draw in the customers over your site, holding them for a considerable length of time and hence, adding to the changes eventually. 

  • Utilize High-Quality Image 

Pictures are viable yet they won't do any great if they have not been made well and upgraded further. When utilizing the pictures, attempt to pick the ones having the high-goals. See whether they set up an association with your site. Try not to utilizing stock images as they are not as successful as the genuine ones. On one hand, where pictures will add to the total style of your site, they will likewise add to holding the visitors over the site and add to their general client experience.

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design etc..

Internet Security And Why It Is Essential

It is known that Internet security is paramount when you are a business owner. From handling customers' details to handling customers' card information, through the whole process from start to finish, and even driven down to the fact that you may have to post some of your products. There is a large amount of talk about Internet security and overall security when businesses are providing events. Ultimately we want to get this right from the offset. But there are many laws and legislation regarding customer information, that you need to stick to no matter where you are in the world. It’s important to remember that your business needs to take heed of these rules as well. 

Photo by fabio on Unsplash

Hiring professionals

Let’s face it when it comes to Internet security; there are many different rules that you need to follow and jumps through groups that you need to consider. But discovering the right person for the job, and making sure that they have all of the qualifications, and the knowledge that you need is tricky indeed. A professional who works with Internet security, who knows about things such as directaccess and can quickly help you put your mind at rest, and also put some processes in place that will keep you completely compliant with all rules and regulations. 

Maintaining a high level

Maintaining a high level of quality, a high level of security services, and a high level of staff training, will ultimately ensure that your business stays safe and secure, and so do your customers details. GDPR, and other data protection laws that cover small businesses is and has been a little challenging to understand, and much less implement. But having the right people on board, with the right team, do you know what they are doing and what is expected of them, will provide you with success all year round. There’s nothing worse than having an ethos of your business, and your team not sticking to it entirely. However, there are no excuses surrounding customer data anymore, and we will need to get a serious about it straight away.

Learning from mistakes

There’s absolutely nothing wrong with learning from your mistakes, everybody makes them, and nothing will come of it usually. But when you are handing over control to people, especially when they are hired to help you, it can cause some frustration, and ignorance is not bliss in this instance. There is an element of responsibility for the team you employ, and mistakes are easily rectified as long as they are reported, but should be dealt with quickly and efficiently. Starting a new business is a learning curve, but as long as you prepare the best you can, and ensure that your team are on your side, and doing things as they should be, then you should have no trouble.

So remembering your responsibilities, doing your research, and hiring a professional are some great ways that will prevent you from falling. Internet security is a severe issue And should not be taken lightly, however, all the information is available to you, you need to implement it correctly.