For companies that have always only worked with full-time employees, a move to a more flexible approach to labor requires a mental shift. It has long been a major sticking point that if the workers were not present in the office, the employer couldn’t be assured that they were putting in the work.
Nevertheless, more companies are opening up to the idea of using flexible labor such as freelancers, short-term contract workers, and remote workers. Here are four reasons to take it more seriously now.
The World is Less Predictable Than Ever
If the recent months have taught us anything it’s that predicting the future is no longer possible with any degree of accuracy. The business world isn’t stoic or slow-moving any longer – all companies must adapt to this different reality.
With the possibility of further national health issues in the future, being flexible in business operations is essential. Revenue can climb (or fall) at much faster rates than before. The need to be fluid and adaptable is more necessary than ever.
Get New Projects Up and Running Quicker
When the company is diving into a new project where only some of the existing employees have any experience in that area, it creates a dilemma.
Recruiting several full-time workers before work can truly begin in earnest will require weeks or months to find appropriately qualified people. Meanwhile, the project doesn’t move forward and the risk is that competitors will steal a march on your business.
Instead, consider using freelancers to take on specific tasks to get the ball rolling on the new project. Start with research tasks and building out the systems that’ll be necessary for a larger team to proceed. This will save time when the employee recruitment phase is complete.
Is One Freelancer as Good as Another?
Finding effective freelancers is hit and miss. This is what puts companies off trying them out.
However, there are now solutions to this difficulty. One is a database of freelancer marketing specialists who can provide a range of services in the digital realm from project management to web development to media buying to strategic development. Just looking in one state alone, there’s plenty of qualified Minneapolis freelancers available for marketing purposes, and they’re capable of working nationwide too.
It’s also possible to ask around for recommendations about people who have worked for your peers. Because they only need them for occasional tasks, they’re not worried about you poaching their staff, so the suggestions come much easier.
Tap the National Talent Pool
As an employee in one city, your local talent pool for employees is restricted to the city and surrounding catchment areas. Depending on the industry focus in the city and the limit of the talent present, it might be difficult to find the people with the requisite skills.
When looking farther afield and accepting remote workers or freelancers, it’s not necessary to headhunt someone and have them relocate across the country. Instead, they’re available, usually immediately, with the skills required without any fuss.
For companies that were previously unwilling to work with people outside of the employer-employee construct, it’s a real eye-opener to see the wealth of options that the wider labor market offers. It also allows for greater flexibility to scale labor up and down as the economy indicates, to manage costs appropriately.
When I was in high school, I had this fountain pen that I considered lucky for me. Whenever I did anything with that fountain pen, it would turn out to be perfect. Be it exams or quiz of even just writing a simple application. That pen was with me till my college.
Then one this insight hit me. It was not the flow of the fountain pen or the weight of the pen that made it special; it was tit’s design—not kidding. From that point, I started thinking in terms of designs. How come some things attract us more than others? It’s mostly because of their design.
When I started my business, this insight helped me to design my eStore with a lens of a website designer.
So, this blog is for all those website owners or web designers who are struggling for their perfect web design.
The principles that follow will help you to design your perfect website that will surely attract, engage, and make the customers fall in love with the design.
Simplicity is the first win
Study the logos of the most famous companies. What is one common thing in them? They are all simple. Read the most popular blogs on the internet. What do you find familiar with them? They are all simple. Simplicity is not just a choice; it’s a way of expressing things in which everyone and anyone can get a clear message.
Be it building a website, pitching a client, or a hard conversation with a co-worker, simplicity is something that will get the job done.
When a visitor lands on your website, they don’t want to get stuck. They are looking for a way to solve their problem. If it takes more than five seconds to load your website, they’ll leave. If they are not able to find their desired service/product within a few minutes, they’ll leave if your search filter is out of order. They’ll leave.
Point being, to grab the attention of your visitor, you need to lay down things as you do it for a toddler.
Right from the interface to the design and the content on the website needs to be simple enough that the visitor doesn’t get stuck anywhere.
One thing that separates successful websites from the boring ones is consistency. You cannot achieve greatness without being consistent
The overall look and feel of the design must be consistent. Whenever a new user visits your website, every page, every corner of the site must show some consistency.
The navigation, the overall look of the website must be consistent. The background, the typefaces, and the UX/YI must give out just one message to the visitor.
It’s easy to say but challenging to do. For instance, even though the overall layout of pages will remain the same but there will be elements like header, footer, a sidebar, or a navigation type, which will remain the same in everything.
The goal is to make the visitor give a feeling of oneness in the site. Be it a landing page, a contact us page, or a product page. Every page must give one feel about the brand. This will help the user associate certain things with your brand. It can be a logo, a color, or a tagline. Everything must be consistent with the overall theme and design of the website.
The end-goal of the design is to convert visitors. The design elements can give credibility to your website. If you are unable to provide the best user-experience, credibility can cover it up.
One of the fastest ways to earn credibility is to be transparent and honest about your product/service. Don’t make the users dig deep to know about your brand. You need to keep essential things like contact number, social media icons, and about us page right in the front.
Another way to increase your conversation rate and earn the credibility of the user is through social proof. When the visitor sees that other people are using your website and they are quite happy to do so, it will be easy for you to earn the trust of the customer and make them buy without putting a lot of pressure on them.
It all brings down to user-experience. A professional website design agency understands that if the user is getting stuck somewhere while placing the order, the design is not user-centric and needs immediate attention.
If the website is not opening within the first three seconds, then this will raise the first red flag for the visitor. Next comes the search feature. If it’s not user-friendly, it will drive people away.
And finally, the shopping cart. You need to keep it as simple as possible. Take a little information as you can and let the user proceed with the order. Moreover, the most crucial part is not to add any extra shipping cost in the final payment. Keep everything clear. If there is an additional charge, inform the user what is the fee all about? And don’t leave anything on surprise.
In the end, it is all about getting the attention of the visitor and make them feel safe while placing an order on your website.
One mistake that most website owners make is that they focus on customer’s problems and worry too much about their profits. In doing so, they lose customers big time.
The goal of the website is to make customers fall in love with your brand. It should give a feeling of credibility. Like mentioned earlier, social proof can add significant value to the overall design of the website.
The website design is the first impression on the visitor. Everything else comes later. So, for your business to succeed, you must follow the design principles mentioned above. These are simple yet effective principles for any successful website.
Aaron Starc is a strategist & writer at Branex. She is learning photography, and she likes to help people with whatever she can. She hopes to leave her mark on the digital landscape. She tweets at @ErinStarc87.
Build your business bigger than ever with some core Cloud Computing tips
Since the term “cloud computer” was created in 1996– at the very least as we have involved understanding its meaning– the software application as a service sector has taken off. In fact, SaaS industry profits are forecasted to expand from $49 billion in 2015 to $67 billion in 2018, a compound yearly development rate of about eight percent. If you want a slice of the pie, there isn't a far better time to get included. To provide you a far better suggestion of what entrepreneurs in this industry are thinking about during each stage of the start-up procedure, I interviewed SaaS business owners from around the world, including our own COO Noah Parsons. Noah has been a vital figure in the production of LivePlan, our very own SaaS item.
Cloud computers can merely be defined as a computer design in which solutions (e.g. web-based email) and storage (e.g. web hosting) are offered online. Cloud computing software program remedies, for our functions below, indicate software application that has a reduced regular monthly cost instead of a one-time capital investment. Almost any kind of service function you can consider has actually a cloud-based remedy, from the phone company to marketing to operations to finance.
Client assumptions are constantly progressing in an increasing race for the most sophisticated, hyperconnected, seamless great enterprise cloud computing experiences. The systems innovation you need today is more than an upgrade; you're playing a brand-new video game with brand-new guidelines, in which you improve not simply the devices and features, yet the method you do IT. Hardware no more stands alone. Sensing units and Net links are installed in almost every device, including those that used to be totally mechanical. The software program is no longer marketed as a bundle to set up.
Cloud storage space is just one of the top benefits of cloud computing services. Many of us use cloud innovation in our personal lives, but in a similar way, it can be made use of to transform services.
Anywhere gain access to
With the help of cloud storage space, you can open up and access a document on any of your gadgets at any place. You need to have an internet link for this to gain access to documents. This reduces you to work wherever you desire and also whenever you want. Those days are gone, when you used to transfer files with email and need to wait for wishes for add-ons. With cloud storage space, you can transfer files with simply a click to the preferred place in a much faster and also much safer way.
Cloud has no limited space. Basically it has unlimited storage space. There are lots of cloud storage space suppliers that offer unlimited space as well as control. Businesses have a lot of information. Information drives much of business choices now. So, regardless of how huge your local storage is, you can load data in different forms like documents, video clips, audio, etc. Keeping documents in the cloud removes the demand for every single customer to have a personal duplicate of the data, it saves area and allows all the users to have actually an updated variation.
Cloud storage permits you to maintain a backup for all your files. It will cost less than investing money on hard disks, DVDs and so on. This additionally makes it all conveniently accessible from anywhere online. You can obtain the possibility to concentrate extra on your core company, while the cloud will look after your company information. In the event of any kind of calamity, having your information kept in the cloud might get your company up and run once again.
Keeping your data in the cloud platform can be risky according to numerous. But you can make your data safeguard by using numerous techniques such as information file encryption, automation and tool protection. Cloud storage space has a lower threat than a normal server. Data security is all about securing your information from loss and improper access. Reducing the variety of copies, limited access, password security, minimal control as well as enforcing encryption can help you safeguard your organization information.
The Expense Aspect
The biggest advantage of using cloud computing is, it will certainly minimize a lot of functional prices. Moving to the cloud platform indicates, you have to mount much less tools as well as likewise minimal maintenance expense.
You need to purchase them in advance cost a little, but in the long term, it can decrease the price pertaining to set up, upgrades, support, upkeep, and area. You can likewise log on from an incurable as well as have all the accessibility to whichever include you require.
A lot more Productivity
Cloud system permits your team to work together faster than ever irrespective of their geographical existence. They can put papers and resources on the cloud. Projected can be released to a cloud platform, and also the access can be provided to the staff member, to make sure that they can execute their work, whenever they want. Limited accessibility can be supplied. This is very scalable. You can likewise raise or decrease the variety of individuals whenever you want. This will certainly increase the overall productivity and also will save a lot of cash.
Cloud innovation permits local business proprietors to manage their company from anywhere considering that cloud systems supply numerous accessibility throughout various devices. Also, you can access from your mobile phone. Flexibility has actually been among the premier resources of cost decrease when it comes to applying cloud technologies. Proprietors can choose workers to bring their own device and also link them with cloud applications for gain access to, or can additionally link them via the web. Much less tools, less equipment, restricted workplace, fewer office gadgets will certainly be great when it concerns overall expense reduction.
With Cloud Innovation, you can be at work any time, from anywhere, via any tool if you have a net connection. Remote working is a preferred reward for many workers, particularly when you are benefiting an SME or launch, it is not a 9 to 6 work. Brand-new resources can be quickly included as well as you can personalize the access to numerous areas.
The whole team can access the latest versions of business data from anywhere. This can help the sales group a great deal. As they used to take a trip a great deal around the year for business deals, they can use most recent sources, collaterals, presentations, video clips, infographics, study along with product demos. Nevertheless, with cloud modern technology all the resources might be optimized on-demand at very marginal prices. Wheelchair can offer you the possibility to grow in a rapid method.
Pay according to your usage, as simple as that. Cloud Innovation is perfect for organizations that are growing or have future development strategies. Use according to your current requirement, if your company requirement will certainly boost in the future, then you can scale up. In a similar way, as much of the cloud company have pay per registration based design, as well as they at first permit you to use it absolutely free for few days, you can access all the components, and can, later on, choose which one is useful for your company. You can subscribe to beneficial modules and can unsubscribe others. Pay just wherefore you make use of. This degree of agility provides SMEs with an actual competitive advantage. No requirement for any type of software or equipment setup. Versatility is just one of the core reasons why several firms are favoring cloud services for their business.
Cloud services are highly scalable and also reliable. SMEs can plan a stable and organized growth by the use of cloud remedies. As a firm increases to various other places and even as a group, you can scale as much as the following degree of services, can add customers and also web servers instantly. No demand for acquiring any other software. It resembles just renting one added space. When it comes to detailed requirements, you can additionally scale up or scale down. For instance: if you have actually prepared for a viral online campaign and also anticipate a lot of website traffic to your business site or application, after that you can scale up for a few days, and as soon as the traffic gets regular, you can once more reduce to your actual plan.
Cloud solutions are a lot more reputable than a standard software application. There is no in advance cost, absolutely no investment, very less maintenance expense as well as very protected. Among one of the most crucial features that makes cloud systems much more reliable than automatic software program updates. There is no anxiety about staying one step back from the newest modern technologies, as the service will take all the updates automatically.
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Web Development Services. I would love to share thoughts on Salesforce Marketing Cloud App and Game Design Development etc.
Voice search usage is rapidly increasing and it is expected that by the end of the year around 50% of all searches will be made via voice. It was always expected that voice search will become popular because it is easier to speak than it is to type.
As more voice technologies develop, consumers are likely to use voice search more frequently. Given how important voice search is and how important it is expected to become, it is imperative for all business owners and marketers to know the top voice search optimization strategies which they can use to get ahead of their competitors. Let’s have a look how you can optimize for voice search.
1.Optimize Your Website for Mobile:
Today optimizing your website for mobile is more important than it has ever been in the past. This is because most voice searches happen on mobile phones. Further, a mobile-friendly website can be a shot in the arm for your SEO initiatives.
You need to have a responsive layout which ensures that your website offers the same seamless experience on mobile phones as it does on websites. Further, you need to ensure that your homepage is clear and your website is easily navigable. You need to make sure that your website loads very quickly (3 seconds or less) on both smart-phones as well desktops.
A site which loads quickly creates a quality user experience and helps in boosting rankings. You can try the Google Search Console to see if your site is good to go or if it needs some improvement.
2. Create Conversational Content:
Your focus should be on creating conversational content because voice searches are more conversational than searches of other kind. It shouldn't be so difficult to understand. The fact remains that people don't speak the same as they communicate online and you need to create your content around that.
Voice searches contain more specifics to what people are searching and that is why your focus should be on targeting long-tail keywords which have a better chance of reaching targeted customers.
3.Long-Tail Keyword Research:
Your focus should be on long-tail keywords because they are the best possible way to show up in Google's prime spots. It won't be so difficult to achieve this since long-tail keywords have comparatively less competition. You can use different tools to discover the long-tail keywords that your target audience uses along with their search volume, keyword difficulty and other ranking metrics. Your focus should be on using conversational, long-tail keyword phrases in your content which is better placed in answering the natural language questions of the searchers.
4.Focus On Local Searches:
Your focus should be on local searches because most people use voice search to find local businesses, products or services. It has already been mentioned that by the end of the year voice search will account for around 50% of all Google searches.
Hence your focus should be on optimizing your website and content for local searches, to get leverage over your competitors. You need to target local keywords which will help you in gaining higher search rankings.
5.Restructure Your Content:
There is a need to restructure your content because it is common knowledge that voice search queries are a lot more conversational than traditional search queries. Hence your focus should be on creating short, concise answers to voice search queries. You need to structure your content to rank better for voice search results.
You can include Frequently-Asked Questions (FAQs) on your product pages because they are inclusive of question keywords and are very short as well. You should always break your content into small fragments with the help of pointers as it helps in achieving better rankings.
6.Improve Content Readability:
Your focus should be on creating good and readable content. Your aim should be on creating content which can get a ranking of around 8 on the Flesch Kincaid Grade. When you create precise content at that level it will help you in ranking your content.
7.Leverage Google My Business Listings:
It has already been mentioned that most people using voice search are looking for local businesses, products and services. One of the most important factors for ranking for local searches is your Google My Business listing. If and when you leverage your Google My Business listing, you let Google know that your business is located at a particular place.
This works for you because any time anyone asks Google to display businesses like you in that particular area, your business stands a chance for ranking for that query. You need to include accurate NAP information in your listing. Further, you need to choose the right categories and also provide the accurate area codes. Once you improve your local SEO and have a proper Google My Business listing, you will be able to see positive results right away.
8.Focus On Answering Questions:
41% of all people use voice search in a way that they would talk to a friend. Most people using voice-search don't use keywords, they ask questions. That is why your focus should be on using conversational, long-tail keyword phrases in your content which will help you in answering natural language questions.
Your focus should be on creating conversational content around natural language keyword phrases that your target audience is most likely to ask.
The Bottom Line
Voice search is expected to impact the future of SEO and digital marketing as a whole. With every passing year, voice search continues to grow and its popularity and usage isn't expected to slow down anytime soon.
Given the changing behavior of the consumers at large, it is imperative upon marketers to be prepared for any marketing trend to be better placed to meet the expectations of consumers. If you haven’t optimized your website for voice search, then it is time that you do so. You can do so on your own or can hire digital marketing services of an offshore digital marketing agency for the same purpose.
As a customer, when you’re torn between two different products, what’s the one thing you rely on to push you over to one or the other? Customer reviews are simply invaluable for businesses that are in incredibly competitive environments. In fact, in this day and age, every company no matter what industry, no matter what size, should be encouraging more customers to leave reviews. It's marketing firepower that never runs dry. Great reviews will add to your overall rating and thus, boost your name in search engines. Once you level out at a certain rating, it's difficult to climb down from it. But, how do you encourage more people to that have purchased from your business, to get typing and write you great reviews?
Giving them incentives
Nowadays you have to give something before you get something back. Even if your business satisfied a customer and they really like your product, more than likely you will have to give them an incentive to leave a review. It's at this point you should offer them ‘points’ that will go toward their consumer profile. If they have an account, offer them a reward of points if they leave feedback for the products they bought from you. After they collect a set number of points, they will be rewarded with a discount of perhaps a coupon which they can use at your online retail store or another business. Partner with a coffee shop so you can give your customers $5 coupons or something of that nature.
Make it simple
The last thing you need is a complex rating and review process. Make it simple and fast. Present a 1-5 star rating which activates when they hover their cursor over it. With one simple click, they can rate the product. Leave a small box underneath the star system so they can leave a few words. Set a minimum word count number so at least one full sentence is needed to post the overall rating. Don’t have the review system as a pop-up as many people will disable pop-ups on their browsers. At the same time, you don’t want to present the review system on your website itself as the chances of it being ignored are high. Instead, send this simple review system via email marketing.
Customers want to know if their review actually had an effect on your business. Whether it's a good or bad review, they would like to think that they have participated in helping others. Working with an seo expert you can create personalized regional content that will reach local customers. The reviews will then be seen by customers searching for a ‘near me’ business. Your review rating will be shown as well as the best reviews that were left. With this kind of local SEO investment, you will increase your visitor numbers as most people will visit the stores they searched for on Google, within 1 day.
Accept that you’re asking a little much from customers to leave a review. They have given you their money and you have given them a product. Asking for a review is an extra request, therefore give customers incentives first.
When you choose to run your own business, YOU want to run your business. The idea of outsourcing any department or service in your business to someone else is a four-letter word that makes you shrug your shoulders. No way would you ever outsource to anyone: you have bigger and better ideas for your business than that!
Here’s the thing: you cannot do it all. No, really. You cannot do everything. Unless you have qualified in IT, finance, marketing and sales all at once, you’re not going to be a master of any trade, just a Jack of them all. It’s not what your business needs and, to be frank, your business will sink under the weight of that level of arrogance. It’s a blunt truth, but it’s one that will hopefully see that you are going to be a far more respected and stronger business leader when you own what you can do and let go of the rest. With that in mind, we’re going to discuss four different services that you SHOULD look to outsource if you want to be successful.
As a business leader, you need to be very aware of what’s going on in your business finances to be able to run it properly. This doesn't mean that you need to know all of the ins and outs and unless you have a finance or accounting degree, you’re not going to manage it. You need a professional who can keep an eye on the ins and outs of your money at all times, as you simply do not have the time for that!
When you first start out in your business, you are the epicentre of your customer service strategy. As you grow, this gets to be a little too much. You cannot answer every single phone call and email, while also replying to the live chat that you’ve set up! Find an affordable outsourcing service for customer service and manage it from a distance. You won’t regret the time that you took to hire someone else to take this off your hands and still offer your customers exactly what you want to offer them.
Marketing services are made up of so many different pieces that you need some help. You can market your business yourself, but if you can’t run the website and deal with digital marketing and SEO all at the same time, then you need help. There is nothing wrong with asking for help, so go and ask for it!
It’s the back office action that you don't have time to handle, but business admin needs to get done if you want your business to run well. Answering calls and filling your calendar, booking meeting rooms and getting your clients on board for meetings are all busy jobs, and that’s why you should look at getting in a virtual assistant.
Outsourcing is a cheaper alternative to hiring people to work with you in the office, and it could be everything that your business needs.