When you have a business, client retention is everything. If your customers begin to use other companies for their goods and services, then you’re losing out on a consistent income and relationship from them, which not only damages your reputation but is bad for business in both the short and long term. But what makes clients lose faith in your company and seek out alternatives for the services that they need, and is there anything that you can do to rectify these issues? We’ve noted down 5 things that could be losing you clients here.
One of the main things that damages your reputation and causes clients to seek out other businesses is inconsistency. People like to know that they are going to get that same high level of service every single time they use your company, and if your customers don’t know what they can expect, then you’ll soon find that they head elsewhere. Be as consistent as possible, and of course, be consistently good.
#2: Poor social media channels
Social media is one of the things that will help your business to grow substantially, by attracting new clients and allowing existing ones to maintain a relationship with your company. If you have poor social media channels then you’re missing out on a big opportunity to really connect with your clients, and you could find that you lose them as a result. Look into a company like Conduit Digital Marketing, as bad social media can damage the way that your business is perceived!
#3: A low quality website
Any potential client will first type your company name into Google, and have a look around on your website. Due to the fact that most people only spent a limited amount of seconds on your site, you need to make sure that it’s of a high quality, the information is all there, and it’s easy to navigate so that people can get straight to the stuff that’s important to them. A website that leaves a lot to be desired is not good news.
#4: Bad customer service
Customer service is everything in business, and if you’re not getting it right then you’ll find that your loyal clients are dropping like flies. Invest well in a customer service team that know what they’re doing, and will support your customers quickly and effectively. If you don’t do this, you’ll see that people will be getting infuriated with your company, and are pretty likely to head elsewhere to get a more customer-centric service.
#5: Employees who lack motivation
If you’re going to keep the best clients around, you need to have the best employees. Of course, you need to hire the right people who are passionate and motivated when it comes to the job, but you also need to treat your employees with respect and decency, so that they come into work every day ready to give your customers that first-class experience. Choose them wisely at the start, and treat them well enough to keep them there throughout.
Is your company website not drawing the same amount of traffic that it used to? Or do you want to build on the traffic numbers that you’re currently enjoying? Whatever the reason is behind you wanting/needing to draw more traffic, just know that this can only be achieved if you resolve to improve your company website. You actually have to give web users a reason to come and visit your site, otherwise, they’ll just go about their daily business on the Internet without giving your platform a second thought.
Rest assured, improving your company website need not be a time-consuming or arduous task. Read on to find out how it can be achieved.
Choose a new host
As the age-old adage goes, a change is as good as a rest, and choosing a new host is one of the best changes that you can make when seeking to improve your company website. By aligning yourself with a new provider of reseller hosting, your website could enjoy a whole host of benefits, including increased speed and loading times, improved caching capabilities, and enhanced security measures.
If you’re looking for a host that offers all of this and comes with an impeccable reputation as a cloud server provider, you should be sure to take a look at Krystal.uk. They offer LiteSpeed and DDoS protection as standard, meaning your website would be able to enjoy complete optimization should you opt for them when choosing a new host.
Re-evaluate your content
The web users that you manage to attract are going to hightail it away from your website as soon as they see that you have posted outdated or irrelevant content. Nobody wants to be scrawling through a horde of posts that mean nothing to them or offend them in any way, which is why you should take some time to re-evaluate the content you have uploaded in the past.
Fear not, this doesn’t necessarily have to entail you editing every single post that you’ve ever uploaded. Unless you have a preposterous amount of free time and patience on your hands, that just won’t be possible. All you need to do in this instance is merely take a look through the topics that you’ve covered, and then consider deleting anything that you don’t believe has the potential to resonate with the audience of today.
Generally, irrelevant content will give off the following warning signs:
The organic traffic that it produces is minimal
Keyword research wasn’t a part of your content creation process
There’s nothing unique about the content when compared with other posts that you’ve made
Whatever your reason is for wanting to improve your company website, when you decide to take on this challenge, be sure to remember the advice laid out above. Choosing a new host could open up a plethora of doors for you going forward, and reevaluating your content could help you to consolidate the audience that you actually manage to attract to your site.
You’re a small business owner. You’re used to handling every aspect of your business and hesitant to delegate tasks. After all, when you maintain complete control of your operations, you know that everything is done to your standards.
There’s just one problem with this scenario: It isn’t sustainable. If you want your small business to grow and keep growing, you can’t continue to take on all the menial tasks and back-office responsibilities that can be performed more efficiently by an outside source. By outsourcing smaller tasks that take up so much of your time, you can pour your energy and talents into the core functions of running your business.
Along with allowing you to spend your time on more important aspects of the business, outsourcing certain tasks can save you a lot of money—both in the short-term and long-term. Not only does it keep you from having to hire full-time employees, but you’re not required to provide the additional office space and resources that you would for a growing on-site team.
If you’re a small business owner looking to grow your business, it might be time to stop doing everything yourself. Here are some of the most common jobs that can be effectively outsourced.
Data Protection and Recovery
Protecting company data, which often includes customer and client data, is one of the most important tasks of any small business. To prevent data loss, be sure to effectively back up your data. Cloud storage is a wonderful solution for data backup. However, many companies find it safest to enact an additional backup system, such as one that uses an encrypted protocol for data transfer. Along with backing up your data, you should ensure you have adequate antivirus software in place and establish data security measures for all your employees.
If your small business manages confidential patient health information, it’s essential to comply with HIPAA standards. Compliance requires you to establish physical and technical safeguards.
Limit the use of and access to facilities, workstations, and electronic media.
Regulate the transferal, removal, disposal, and recycling of ePHI and electronic media.
Implement encryption, decryption, user IDS, and emergency access protocols.
Data protection and recovery is as complicated as it is important. So, it’s definitely an area to consider outsourcing to professionals in the industry.
Web design is another task best handled by the pros. Your business website is the center of your marketing, and how good it looks and works can play a major role in attracting an audience and converting them into customers/clients. Sure, you can go it alone and use the free version of a web platform to build a website. But if you want a high-quality, unique website without having to pour countless hours into it, outsource this task to a professional web design firm.
Social Media Marketing
Yes, your website is a key element of your marketing strategy, because all of your marketing leads back to your website. But there’s a lot more to marketing than your website. In this day and age, social media provides the biggest platforms for advertising your brand.
Some business owners handle their own social media pages. But if you want to be really successful at social media marketing, you need to post interesting content on a consistent basis. You can save time and money in the long run by hiring a freelance social media manager. And if you want to take it up a notch, hire a freelance content writer to write a certain number of articles each month for your website’s blog page. This will help to establish your company’s rapport in the industry, and you can post the blogs on your social media pages as well.
If you want your small business to reach its potential, you need to consider outsourcing at some point. While there are other areas to consider, data protection and recovery, web design, and social media marketing are among the most essential ones. Outsourcing these tasks will allow you to focus on running the business, and it will likely relieve you of a little stress along the way.
If you’re running a small operation, you’re more in need than ever to keep track of everything you own. You have limited resources, after all, and you’ve had a lot of money sunk into everything currently in use in the office or the storeroom.
But of course, it can be hard to properly keep track of all your assets. You’ve got a lot of responsibilities on your plate, and you can’t keep an eye out at all times. At the same time, your employees are going to be using them on a daily basis, so they can go walkabout from time to time, and there’s no guarantee the ledger will always be signed to keep you updated on where they are!
Which is why it’s key to change tactic – there’s plenty of other ways to keep track of your assets, and a lot of them are far more reliable for your time and money. So, without further ado, here are some such ideas to get you started.
Not all assets are created equal, after all. You’re going to need to prioritize some assets over the others, simply because they’re worth more to you, and your business has a lot more use of them. In the business world, some assets are very much disposable, and it’s working out which ones are which that’s key here. Be sure to make this your first task, so you’re not wasting time keeping track of things that simply don’t deserve your time and attention!
Big assets, such as the office you work in, the cars you use to get to and from work, and any digital device you know is quite pricey, all require a bit of more time and care when it comes to a tracking system.
Use a Spreadsheet for Software
Computer programs make up a lot of the modern business world, so you’re definitely going to want to keep an eye on what you’re using and how it’s working for you.
If you want to take inventory of the amount of software you use, you’re going to need to use a spreadsheet or similar program to keep track of things. If you can add new software and applications into a spreadsheet, unit by unit, it’s going to be a lot easier to add in dates and ways of use at the same time.
Simply put, a spreadsheet is a good way to just lay things out before you, and see what you get out of the software your company uses, as well as what will need updating and when.
Take Physical Inventory
Of course, you’re going to have to take physical inventory every once in a while. As a small business just starting out, you might want to conduct one every 6 months or so. But once you get used to owning and operating your own business, you can change this schedule to every 1 or 2 years.
How do you take inventory? Head into your stockroom. Hopefully, you have a list of all the assets you started with, and now you can compare the worth of that list with the list you're going to create now. You can use a computer program to help you out, or you can just count things up by hand and clipboard!
You’ll need to take stock of hardware too. If your employees are on a constant cycle of use with tablets and smartphones, or e-readers and company laptops, be sure to install a system of mobile device management on these ‘endpoints’.
Install a GPS into Fleet Vehicles
And finally, if your company is lucky enough to be using its own fleet to get from A to B, make sure you keep track of these vehicles with onboard GPS. If you can install one into every single car that’s on your business tab, you’ll be able to see what’s in the garage and what isn’t.
At the same time, you’ll also be able to watch where a car goes – if you have a particularly errant employee, using an onboard GPS to keep track of their position on a five-minute cycle will be invaluable to you.
So, Are You Tracking Your Assets Well?
If you’re out to keep track of your business assets, good on you! It means you’re a responsible business owner, and that’s crucial at the small, first stages. Keep going with habits like these and you’re likely to never lose out in the business world.
Small businesses, freelancers, and solo entrepreneurs have one thing in common. They try to keep their costs under control. Indeed, because they work on a tight budget, they can’t afford to waste any time or money on IT problems. Unfortunately, anybody who’s worked with computers knows that technology can sometimes be temperamental. One minute everything is fine, and the next you are facing the infamous blue screen that appears when your laptop has crashed. Horror! What are you going to do?
One thing is for sure; your productivity is going to be deeply affected by the issue. Additionally, every minute you waste on a technical problem costs you a significant percentage of your income. Therefore, for SMEs, there is such a thing as crash stress, which refers to the anxiety caused by tech problems. Thankfully, you are not on your own. There is a lot of support available to help you sort out issues and carry on with your day.
Computers are great until suddenly, something goes wrong, and you have no idea what to do to fix it. While most of us use digital gadgets every day, we are far from better experts. Indeed, it’s easy to find your find around your laptop, and it behaves appropriately. However, if for any reason – from a failed update to an aggressive virus –, your computer stops working, most people are left unable to troubleshoot the issue and get at the bottom of the problem. Besides, unless you’re a qualified technician au fait with the latest tech jargon, it’s fair to say that trying to find an answer online can be confusing. Thankfully, that’s why people like Computer Revolution exist. You need someone who can help you to recover your device and remove the unwanted issues.
Building your own website? Get an expert at the ready
Most independent professionals opt for a simple DIY website template from a reputable platform such as WordPress. Indeed, WordPress is not only simple to update and set up, but it offers plenty of functionality and customized features for businesses. However, despite its apparent simplicity, WP remains a professional tool that requires expert knowledge. You might find that the customization path can affect the layout and responsive design of your site. Don’t blame yourself; the tool is designed by professionals for professionals. Without relevant expertise, you can’t be expected to build a perfectly functional website. But a WP developer can help you to fix issues and maximize your digital presence.
You can’t connect to the wifi anymore
You’ve paid for high speed Internet connection, and somehow your wifi keeps dropping. It slows you down. More importantly, your customers are growing dissatisfied. However, you’ve got in touch with your provider, and they can’t find any fault on their end. In other words, the wifi problem comes from your home office. There could be a variety of reasons why you can’t maintain your connection. An IT consultant can help you to figure out the source of your problems and optimize your network utilization.
Oh My God, it’s all crashed again!
Unfortunately, technology can give you some nasty surprises. Instead of letting it stress you out and affect your day-to-day productivity, you can keep in your phone book the numbers of your local computer experts, web developers, and network pros.
As an entrepreneur, you'll need a professional website that is easy to customize and simple run. While this may sound like a pipe dream, it is, really, very achievable with WordPress design services, a completely free programming program that makes exceptional websites and which is very easy to maintain. In this post, we'll talk about the reasons why you should utilize it to fabricate your business website.
WordPress is Simple to Update
As a matter of first importance, WordPress empowers a wide range of clients – even those new to Content Management Systems (CMS) – to update content rapidly. Be it pages, blog entries, or custom post types; you can update the majority of your website's content utilizing WordPress' agreeable visual editor.
From a business point of view, this implies even individuals without a technical background can deal with updates effectively. You don't need to stress over incidentally harming great made content since you can move your content back utilizing WordPress' modification framework. This translates into less time and cash spent preparing representatives to use the CMS.
Easy to install and set up
Setting up a website can appear to be a bewildering exercise, which is the reason 60% of entrepreneurs haven't yet gotten around to it. However, with WordPress, setting up is a necessary three-stage process.
• Firstly, you'll have to open a hosting account with a web have – which can cost as meager as a couple of pounds a month.
• Secondly, you'll have to purchase a space name (for example yourwebsite.com) which you can do through your web have. These cost a couple of pounds a year.
• Finally, you have to sign in to your hosting control panel and install the WordPress programming on your hosting account.
With many hosting organizations, you'll discover WordPress is now available on your control panel or cPanel. To install it, you should pursue the on-screen directions to finish the arrangement procedure. If you pick to purchase devoted WordPress hosting from eUKhost, you'll discover WordPress is as of now preinstalled for you.
Configuring, WordPress is additionally simple to do. You may require a brief period to get comfortable with a portion of the terms and to discover your way around the admin panel, but there is nothing technically testing, and no coding is required.
When you have installed and designed WordPress, your website is manufactured. You would then be able to change to a progressively appropriate subject and start adding the content you have to maintain your business. Once more, you won't require any coding skills whatsoever.
WordPress is Easy to Customize
Nobody needs to be left with a cutout site, and if you use WordPress, you won't be. The WordPress subject framework implies you can implement attractive structures rapidly. You should purchase a one-time license for a premium topic – the best of which accompany intensive documentation and pre-made formats for vast amounts of utilization cases.
Moreover, WordPress is at the core of a flourishing freelance development community. That implies that at whatever point you do need assistance, you'll have the option to discover it effortlessly.
The majority of this implies it will cost less if you need assistance tweaking your site, and doing so won't take ages. You can even do it without anyone's help if you have some fundamental technical skills (and your subject is well-recorded).
You can utilize WordPress for practically any kind of business.
An incredible aspect concerning WordPress is its versatility. As it is such a well-known stage, engineers have made numerous plugins that give you a chance to build websites of every different kind.
Numerous organizations need a website from website design service provider with a home page, a contact page, and a couple of pages about their administrations – which can all be made very effectively with a standard WordPress installation. However, it is additionally conceivable to make a full scope of specialist business websites, such as completely working online shops, paid enrollment destinations, and property postings locales. If there is a specific sort of website you require for your business, there is a very likely possibility that you will discover a plugin that will make it for you – for free.
The enormous scope of free plugins to extend the functionality.
We referenced plugins quickly when we talked about the different kinds of website you can make; however, they merit an increasing point by point notice. A plugin is a bit of programming that gives WordPress extended functionality. In this way, if there is something that you need your website to do which is excluded in the center WordPress programming, you can install a plugin to do it.
Just to give you a thought of the capacities of WordPress, there are presently more than 49,000 free plugins available. They spread every possible thing you could need a website to do, including numerous business-related functions such as invoicing, email promoting, investigation, and deals pipe creation. You can even get plugins for plugins. Furthermore, there are a great many premium plugins available as well.
There is no other website creation stage with such a vast range of functions as WordPress.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design etc..