Getting Your New Product On the Market

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2020 has been a difficult year for most businesses. Consumers have less disposable income due to the impact of the coronavirus and Covid-19 pandemic, which means people are less willing to part with their cash in exchange for non essential, luxury items. The good news? There are still people out there buying and you could make a success of new products that you want to bring onto the market. The difficulty? You’re going to have to work harder than ever to make your sales and generate a profit. But take this as a challenge. You could make a huge success of your business, you just need to make the right decisions and take the right actions. Here are just a few things you need to do to get your new product onto the market as quickly and successfully as possible!

Identifying a Gap in the Market

First, you need to identify a gap in the market for a product that is going to sell right now. See what areas are making profits. See what things people are buying. Consider what things people are going to want to buy in the foreseeable future. Following trends can see you experience success. Being ahead of the curve can see you make even more profits. So, spend time researching and analysing the marketplace before speeding ahead with any decision making.

Product Development and Market Research

Next, you need to develop your product. Look into it. See how you’d make it. Try having a prototype made up with prototyping specialists. Conduct some market research to determine whether people are interested in it and whether people would be willing to spend money on it in the current marketplace. Determine how much people would be willing to spend on it right now and whether there’s room for a good profit margin. This will all help you to determine whether the product is worth bringing to life or not.


If you get the go ahead, manufacturing will be extremely important. Manufacturing is the process of taking raw materials and putting them together to create your end product. You can do this in-house by investing in all of the machinery and equipment you need to create your products in bulk and by hiring staff to operate the machinery and equipment. Alternatively, you can shift the responsibility to someone else and outsource your manufacturing. You’ll simply put in an order and receive the end product. Both are great options, but the majority of businesses (particularly small businesses) opt for the latter.

As you can see, it is possible to bring new products to the market this year. You just need to put a fair amount of work into determining whether there’s currently a market for your products and whether you can make profits with them in the current economic climate. The above advice and steps should get you started out in the right direction. You never know – you might experience a whole lot of success!

Setting and Achieving Long-Term Goals: 5 Tips to Keep You Motivated

What is your goal in life? Whatever it may be, it will not come in a neat package on your doorstep. You must work hard towards achieving it. You must also be prepared to keep at it for the long-term in a considerable portion of your life. However, this is easier said than done.

It is easy to get distracted from working toward your goals. However, you can maintain your will and stay motivated by adopting a smart plan. Here are five tips to get you started.

Be Realistic

 So, what is your goal in life? More importantly, can you achieve it, and how do you picture yourself doing it? Don’t set yourself up for disappointment. Be objective when setting your goals and take into account your strengths and weaknesses. Remember; you will dedicate your life towards achieving these goals, and a mistake at this juncture wastes a lot of your time and energy. 

Set Manageable Milestones

 It takes time to achieve long-term goals, and they usually add up in small increments over time. For example, a junior-level employee in a multi-billion-dollar company would have to work their way up the ranks to become the CEO.

The problem with focusing on the end-term goal only is that you don’t see the smaller achievements along the way. It also makes you fall out of touch with the master plan. Setting milestones helps to prevent this by making the task feel more manageable. Suddenly, becoming the CEO of a multi-national company doesn’t seem impossible when you start climbing up the ladder, one promotion at a time.

Seek Guidance & Support

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Wouldn’t it be great if you got to the top all on your own? It is possible – it is also rare, and it takes considerable grit and time (and a dash of luck) to do. Many people at the top use some help and guidance along the way to get there. You are not exceptional. As such, surround yourself with people who can help and guide you in your endeavors, and avoid people who may distract you.

Create Accountability

It is easy to slack on achieving your long-term goals when there is no one to hold you accountable. However, you don’t need a second party to hold you accountable – you have your best interests at heart, which puts you in the best position to hold yourself accountable. 

It also doesn’t hurt to reward yourself when you inch close to your goals. In fact, it is a good motive to keep going. It is especially motivating if the reward reminds you of your dedication and achievements. A challenge coin is a befitting gift, and you can personalize one at Challenge Coins Ltd to go with each achievement.

Stay on Target

It is impossible to be certain about the future. The best you can do is hope for the best and brace for the worst. However, uncertainty doesn’t mean that you should stop trying to achieve your wildest goals. As such, ignore the distractions and deal with the sideshows, but don’t lose your focus on the end goal.

How Debt Can Be Limiting You Moving Forward

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Everyone experiences debt in their life, whether through credit cards, loans or mortgages. If you are in debt, you will probably want to escape the deceptive world of the banking cartel. We have all the way debt can be limiting you from moving on in life. Take a look below to see if you can relate and make a change to your financial situation.

Stopping Your Career Progressing

You might feel like you are stuck in a dead-end job. Having debt can make you feel like you can’t move on until it’s paid off. Then, when you find the perfect job, you find out they credit check at the interview stage and because you have a bad credit rating can lose you the job before you get your foot in the door.

Buying Or Renting A Home

So you have a well-paying job that is helping you slowly pay off your debt, that’s great. However, if you are looking to move, whether that’s rent or buy, you may have to put your plans on hold until you are debt-free. Mortgage lenders won’t often lend if you have a high debt to income ratio. If you manage to pay off your debt but still have a low credit rating, be prepared to pay higher interest rates.

Lowering You Quality Of Life At Retirement

If you are in debt, then it is likely that all your ‘spare’ money is going into paying it off. This is taking away money that could be put towards your retirement. If you can’t afford to pay into a retirement fund, when you come to retire your quality of life will be a little as the money in the pot.

Stopping You From Going Back To School

Suppose you have thought about going back to school to try and better yourself and in turn, hoping to get a higher paid job after graduating. In that case, you might need to consider that one, you might not qualify for a student loan and two, you will be putting yourself into more debt than you were before.

Becoming Financially Free

Now you know all the downsides to being in debt, it is time to sort out your finances. First, cut loose any unnecessary costs, you don’t need that subscription to Netflix or amazon prime that money can now be put toward paying off your debt. Try and pay more than the minimum, if you stick to the minimum payment you will be paying it off over a very long time as each month interest gets added. If you are struggling, think about researching debt to success systems to help you become completed financially free. Be wary and avoid Debt to Success System scam imitators and only use the real Debt to Success System.

We hope we have brought to light the disadvantages of being in debt and what you can do to improve your financial situation and move on in life. If you are in need of a little motivation, check out A Few Ways to Boost Your Everyday Motivation

5 Ways to Empower Your Remote Employees


Businesses have coped with the coronavirus pandemic in many different ways. But one of the most common methods companies have used to continue business as usual amid restrictions and lockdowns is to have their employees work from home.

A remote workforce has numerous benefits for both companies and workers. As a business, you will have fewer overhead costs, and your employees will be happier and therefore more productive. Remote workers themselves can enjoy an improved work/life balance, reduced stress, and more flexibility and responsibility in their work. It is a win-win situation. Many employers have been reluctant to introduce a flexible working structure due to worries that remote employees won’t work as hard without strict micromanagement. But multiple studies have proved the opposite is true.

But remote working can only lead to a more productive business if your employees have everything they need to work effectively from their homes. It is up to you to set expectations and ensure they are suitably equipped with the requisite knowledge and equipment.

To help you kickstart your flexible working policy, here are five ways to empower your remote workers.

Provide the right tools

The hardest thing about empowering a remote workforce is ensuring everyone has the tools they need. This may require an initial investment on your part to get started. Video collaboration software such as Microsoft Teams is essential for your team to communicate with each other. Some staff may need laptops or phones, and it is not always feasible for them to use their own. Issues like technical support are a lot harder to deal with remotely, so your business may require a managed IT service to get things off the ground. Click here for more info.

Resist the urge to micromanage

It can be frustrating to know that your staff are out there on their own, getting their work done under their own steam. But to reap the benefits of remote working, you have to trust them to get things done. You should of course set clear expectations for your team from the start and check in on projects occasionally, but the last thing you want is your team resenting you remotely.

Accept different working styles

Outside the confines of the office, there is no longer any obligation for workers to stick to a regular working structure. Of course, there will be deadlines and fixed meetings, but everyone has different personal commitments and working styles. If someone needs to leave at 3pm to pick his kids up from school, why should that be a problem if he gets all his work done on time?

Be available

Your remote workers may need guidance, and it’s up to you to provide it. Being physically distant can make communication more challenging, so make sure you are available on working days and promptly respond to emails.

Don’t forget to socialize

Without the camaraderie of the office and the company of colleagues, working from home can be lonely. Make an effort to lift your staff’s spirits with regular group video calls. Start each meeting with a bit of a chat and a catch up to recreate the atmosphere of the office.

A Few Ways to Boost Your Everyday Motivation

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Everyone has to deal with dips in their motivation from time to time, and it’s a simple fact of life that discipline is often required to push through a difficult day at work, or to get through a batch of chores that are never likely to feel very exciting.

At the same time, however, motivation can be a very powerful force that can serve to enrich our lives, to move us in the right direction, and to ensure that we are able to enjoy the journey ahead much more than we otherwise would.

Here are just a few ways to help boost your everyday motivation, so that life becomes significantly more exciting and engaging.

  1. Set yourself ambitious and exciting goals to pursue

The topic of goalsetting attracts mixed opinions, depending on who you talk to. In recent years, Scott Adams, creator of the Dilbert comics, and James Clear, author of “Atomic Habits,” have both argued that goals aren’t a great idea and that what really counts are “systems.”

The thinking here is that a goal like “lose 10lbs by x date” is a less reliable and a more emotionally taxing thing than a “system” such as “I will count my calories each day, and go for a 30 minute run.”

The simple psychological reality, though, is that these sorts of daily habits and systems – although they may be essential in and of themselves – simply don’t provide a lot of motivation or excitement to keep you moving forward.

Setting yourself ambitious and exciting goals to pursue means that you will be much better able to build and maintain momentum, even if you’re having a bad day.

  1. Use tools and props that have a motivational impact on you

If you like the idea of getting in shape but are finding motivation a bit scarce, one thing that might help is to use tools and props that have a motivational impact on you, such as custom shaker bottles.

The same principle applies, generally, regardless of what your particular goals are. If you want to write more, getting a new fountain pen may motivate you to spend more time with that pursuit, or if you want to spend more time outdoors, buying a new pair of hiking boots may entice you out.

The right “props” can more or less act as “talismans” that help you to enjoy a higher baseline level of motivation in a particular area.

  1. Strike the right balance between work and fun

It’s very difficult to be motivated if you know that you have a bunch of difficult work and chores ahead of you that you are not looking forward to, and no real upcoming fun or leisure to speak of.

Motivation is easiest to come by if you strike the proper balance in your everyday life between work and fun. Instead of burning yourself out, make sure that you have at least a bit of time set aside every day for entertainment and leisure, so that you can recharge your batteries.

Why Use Flexible Labor in Your Business?

For companies that have always only worked with full-time employees, a move to a more flexible approach to labor requires a mental shift. It has long been a major sticking point that if the workers were not present in the office, the employer couldn’t be assured that they were putting in the work. 

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Nevertheless, more companies are opening up to the idea of using flexible labor such as freelancers, short-term contract workers, and remote workers. Here are four reasons to take it more seriously now. 

The World is Less Predictable Than Ever

If the recent months have taught us anything it’s that predicting the future is no longer possible with any degree of accuracy. The business world isn’t stoic or slow-moving any longer – all companies must adapt to this different reality. 

With the possibility of further national health issues in the future, being flexible in business operations is essential. Revenue can climb (or fall) at much faster rates than before. The need to be fluid and adaptable is more necessary than ever. 

Get New Projects Up and Running Quicker

When the company is diving into a new project where only some of the existing employees have any experience in that area, it creates a dilemma.

Recruiting several full-time workers before work can truly begin in earnest will require weeks or months to find appropriately qualified people. Meanwhile, the project doesn’t move forward and the risk is that competitors will steal a march on your business. 

Instead, consider using freelancers to take on specific tasks to get the ball rolling on the new project. Start with research tasks and building out the systems that’ll be necessary for a larger team to proceed. This will save time when the employee recruitment phase is complete. 

Is One Freelancer as Good as Another?

Finding effective freelancers is hit and miss. This is what puts companies off trying them out. 

However, there are now solutions to this difficulty. One is a database of freelancer marketing specialists who can provide a range of services in the digital realm from project management to web development to media buying to strategic development. Just looking in one state alone, there’s plenty of qualified Minneapolis freelancers available for marketing purposes, and they’re capable of working nationwide too.

It’s also possible to ask around for recommendations about people who have worked for your peers. Because they only need them for occasional tasks, they’re not worried about you poaching their staff, so the suggestions come much easier. 

Tap the National Talent Pool

As an employee in one city, your local talent pool for employees is restricted to the city and surrounding catchment areas. Depending on the industry focus in the city and the limit of the talent present, it might be difficult to find the people with the requisite skills. 

When looking farther afield and accepting remote workers or freelancers, it’s not necessary to headhunt someone and have them relocate across the country. Instead, they’re available, usually immediately, with the skills required without any fuss. 

For companies that were previously unwilling to work with people outside of the employer-employee construct, it’s a real eye-opener to see the wealth of options that the wider labor market offers. It also allows for greater flexibility to scale labor up and down as the economy indicates, to manage costs appropriately.