Successful Blog Posts From Nick Throlson

Marketing Strategies for Beginners

Marketing Strategies for Beginners

Promoting an online business can seem like a daunting task at first but there are lots of things you can do to give your company the best chance of success. If you are a beginner to business, you have an interest in how marketing works or you need to promote your startup then you have come to the right place. It might seem very complex and difficult to get your company noticed by customers but there are some techniques and methods you can use to get your business the recognition it deserves. You can start with the basics and then build up the time and energy you invest in marketing once you get the hang of it. Every business needs an online presence nowadays to have the minimum amount of success, so make sure you take the time to market yourself properly. Read on to find out what you can do to market your business and how you can go about it. Get ready for your business to get noticed, and for your online presence to get people talking.


Get Tweeting

All businesses will benefit from taking advantage of social media. The kinds of social media you use might depend on the nature of your business but for most people advertising themselves in as many ways as possible gets more people noticing them and talking about them. Twitter can be a particularly powerful tool and is definitely something all businesses should consider. The twittersphere links people and shares information in bitesize chunks and can be a great way to get your message out there. Twitter can be particularly useful for events management and getting people to talk about the launch of new products, or even the opening of your store. If you are a company based purely online you will need to be much more active than if you owned a physical store, so make sure consider this.


Make Your Own Blog

If you have a website selling your products, including a blog can be a great way to inform people about your sector and about your products too. If you sell surfing equipment for example talking about your knowledge of surfing and giving advice about how to care for products will look really good to customers. This makes you look passionate about what you do and shows them that you have knowledge and expertise in your field. A blog can be a space that can engage consumers and keep them clicking too, which is the desired outcome of all your marketing strategies. If you are having difficulty with marketing you can always enlist professional help like Ascend2 for example. Although you don’t want your blog to be too promotional towards your products and services, it is a good avenue through which to advertise yourself. Debating the difference between bike tires that you offer and their benefits for on road and offroad use would be a good use of your blog if you sold products for cycling. The ideas are endless so get writing and think about genuinely engaging posts you would make. What do your customers want to read about?


Research Your Competition

When starting any marketing it can be useful to know what other businesses are offering people and thinking about how you can do better. No matter if you are a local high street shop or vast global company you are always going to have competition. Knowing the kinds of deals and services they offer customers can help you build and grow your company, and if there are any gaps in the market make sure you take advantage of them. What are customers saying about their service and their products, how could you do better? Although it can be difficult to identify competition if you are a purely web based company, you need to do your research. This can give your marketing strategies direction and you can modify your online presence accordingly. Do your research if you want to be informed and on top of the competition.

Here are just a few ideas to get you thinking about marketing your company. Although marketing might seem like a difficult task at first, these skills can be learnt like any other. Doing research can never hurt and you should continue to do so to make sure your marketing strategies are up to date and relevant. Whatever your product or company social media and blogs are your best friend. Remember to consider quality over quantity and to not be too overly promotional, not posting lots of spam will also help to keep your customer base.    


Building Trust in Your eCommerce Company

It’s not easy getting an online store off the ground when you’re a small operation, not least because you don’t have a ready-made reputation to piggyback off and a lot of consumers are hesitant to buy stuff online when the company is not well known to them. That’s why it is so important that you are able to build trust in your eCommerce company. This is something that you should prioritize when you launch your eCommerce store.

Okay, but how do you build trust in my business? Start by doing the following:

Personalize Your Website

People trust other people, not websites. So, when you are launching your eCommerce company, be sure to give it the personal touch, perhaps by writing out your story and how you came to launch your company, and definitely by including your name and a picture of yourself, as well as a company address. This will help visitors feel more at ease when it comes to making a purchase.


Make It Simple and Secure


When designing your website you should (or have the person who’s designing your site for you) not only ensure that your website is clean and easy to use, but also that it is secure. If potential customers don’t see that reassuring lock in the address bar when they come to checkout, chances are they won’t be confident enough to make a purchase.


Make it Uniform

One very often underlooked way of building trust is consistency. If your website looks professional and it is branded in exactly the same way as your social media site, and if your emails and documents all use the same template, it will paint a more cohesive and professional image of you. The software at can help you to achieve consistency in emails, slides and other documents. However, you will need to discuss your style with your web designer to ensure that your eCommerce store and other online accounts all have the same style.


Get Feedback

Of course, the best way to build trust in your eCommerce company is to get positive reviews from other people. It might, then, be worth sending out a few free samples to get the ball rolling. Send your products or offer your services to a few of the  social media influencers at in return for a review or mention, focus on giving them a good experience and then watch the positive reviews roll in and the trust in your company grow. Also, allow reviews to be made on your site.


Mitigate Against Risk

Since many people are hesitant to buy from a new company online, it makes sense to mitigate against any perceived risks by offering a generous guarantee or no questions asked returns policy. If they know that they have nothing to lose by making a purchase they are more likely to trust you and to actually make a purchase – it’s basic common sense.

Building trust doesn’t happen overnight, but if you are consistent in your efforts and you do all of the above, it won’t be too long until people recognize your brand and associate it with quality, honesty and value.

2018 Lead Generation Tools & Algorithms

2018 Lead Generation Tools & Algorithms

Lead generation is a huge and established market in the sales and marketing niche. According to different sources, the capitalization of the lead generation market is 50-80 billion dollars.

As the market grows, so do the tools that allow sales and marketing specialists to source, extract and generate leads for their business needs.

Let’s discuss who is using lead generation tools the most, what are the most well-known lead generation methods, and have a quick look at the TOP 3 lead generation tools in 2018.


Who are the most active users of lead generation tools in 2018?

As you probably know, lead generation is actively used by sales and marketing teams and specialists in different B2B and B2C companies. But lead generation niche has many more players besides sales and marketing guys. Let’s take a closer look at them.

The most active users are of course sales representatives, sales development representatives (SDRs) and outreach specialists. All of these specialists use lead generation to source leads for their cold campaigns – including cold mailings, drip campaigns and cold calling campaigns.

Some of them, like sales representatives, need ready-to-use leads, while SDRs need basically targeted leads to score and develop them further.

Next segment of users is marketing teams and specialists. What differentiates them from sales specialists and teams is the number of leads they generate or source.

Usually marketers source or generate way more leads than sales guys, to use them in more massive marketing campaigns (and then generate warm leads for sales department) or to use the sourced leads and contacts to build marketing audiences (Facebook retargeting campaigns is a good example of using pre-defined audiences).

Thus marketers need more leads to build a stable audience for retargeting campaigns, or run a mailing campaign that will generate interested warm leads that will be forwarded to sales department.

The third big group of users are human resource (HR) specialists and companies. This includes various HR niches, such as in-house HRs, HR freelancers, or established HR firms that search for candidates on a daily basis.

HRs usually source less amount of leads than sales and marketing specialists, but they definitely pay the most attention to targeting and other data that enriches leads they generated. The reason is simple – HRs make small highly-targeted email campaigns with lots of personalization, or just make direct calls to save time and filter candidates.

Besides sales guys, marketers and HRs lead generation is used in many other departments. BizDevs (business developers), Partner Managers and many other specialists use lead generation tools and methods on a daily basis in 2018.


What are the most well-known lead generation methods in 2018?

There are few lead generation methods that were used the most before, and proved their efficiency. Basically not much changed for the last few years, so these are quite the same but evolved lead generation methods used in 2018.

One of the most well-known methods is the Website Lead Generation. This method basically consists of extracting contact information from website you visit. It took a lot of time back in the days, as you needed to find the information manually.

Nowadays tools like allow users to extract contact information and emails associated with the websites instantly. This method is good when you need to get leads of very specific businesses or websites.

The second well-known method, and one of the most effective methods in terms of quality/quantity, is Social Network Lead Generation. This method is about extracting and sourcing leads from social networks.

The best network to source highly targeted leads is definitely LinkedIn. Basically, users of lead generation tools have to make a LinkedIn Search according to their targeting needs, and then the tool makes it easy to find and extract contacts of people in the Search List.

The last, but not the least, well-known method, and probably the most easiest and popular one is sourcing leads by using Lead Databases. Many companies, including, have built-in databases containing millions of leads.

These leads are already verified, enriched and can be easily filtered. This method is the best option when company needs as many leads as possible in short time.


What are the TOP 3 lead generation tools in 2018?

There are many companies on the market that provide users with lead generation tools and services. This is a good sign, and it definitely shows that the market grows in the right direction. Competition never hurt nobody!

This time we will not discuss services that provide access to lead databases only, as what they mostly do is sell leads, not source or generate. Lead generation and sourcing tools are more interesting and flexible in our opinion.


TOP3 –

Skrapp allows users to generate leads through LinkedIn only. It is Linkedin-oriented, thus allowing to source leads both from Linkedin Search and from Linkedin Groups.


Pros – Linkedin-oriented only, good for HRs and Sales specialists.

Cons – No other opportunities to generate leads (no website generation, no built-in database). No lead verification available.

Pricing – 5,000 leads cost $69.


TOP2 –

Hunter is one of the oldest lead generation tools, but a quite limited one. It allows to extract leads from websites or to find leads if you know a name of the person and the domain. Hunter is good, but it takes a lot of manual job to operate it. Also it’s the most expensive lead generation tool out of these three.


Pros – lead generation from websites, lead finding by name and domain, lead verification.

Cons – no lead generation from social networks available, no built-in database, take a lot of manual job to operate it.

Pricing – 5,000 leads cost $100+.


TOP1 – is the youngest but the most feature-rich tool on the market. It allows users to generate leads from websites, from social networks, from the built-in database. Also it’s the first decentralized lead generation tool on the market – is working hard on releasing the decentralized lead marketplace on blockchain that will increase lead quality a lot. Also, allows to verify all the leads, and run mailing campaigns within the same dashboard, so there is no need to use any other lead verification or mailing tool. By the way is the least expensive verification tool on the market.


Pros – all-in-one lead gen platform with lead generation from websites, social networks, built-in database. First decentralized lead generation tool. Has lead verification and mailing features on board.

Cons – the youngest tool on the market, if this counts as a con.

Pricing – 5,000 leads cost $49.


How To Start Your Very Own Blog In 3 Easy Steps

If you’re hoping to grow your business, then it’s time to give some serious consideration to the idea of starting your business blog. In a highly competitive marketplace, businesses need every advantage to stay ahead of their competitors, and a blog is one of your most useful tools. As well as offering a way for customers to engage with your company, a good blog is able to act as proof of your business knowledge and can work much more effectively than other forms of advertising. As a way to improve your SEO, or simply giving you something to share on your social media, a blog has many uses. If you’re thinking of starting a blog for your business, then here are the key steps that you need to take in order to get the most from it.


Use your website

You may have used a WordPress or Wix site to build your website, in which case you may already be familiar with how it works. If you have used other methods, including outsourced website management systems, then now’s the time to get to grips with the way that your chosen platform works. Once you’ve made the decision to use your blog, having a clear understanding of your website platform will give you greater confidence when it comes to additional content such as images or polls.


Stick to your branding

You need to decide on your blog’s style, and that’s going to come down to your business branding. It’s vital that your blog is an extension of your branding, and acts as a reinforcement of it. This consistency will be key to engaging your customers and will be able to guide you in the manner of your interactions with both existing and potential clients. Make use of your chosen tone of voice, whether it be casual, academic, or even humorous, and ensure that it remains in-line with your branding tone across every medium and platform. Make sure that you use the blog to prove your professional knowledge and your awareness of industry changes, and you may start to be considered a market leader in your field.


Make sure that you’re protected

It’s a sad truth that despite the many benefits that the digital age has wrought, it has also brought with it a wave of cybercrime. Any business that makes use of an online platform needs to be aware of their security needs, and it’s vital that you protect your business, your employees, customers, and suppliers when it comes to storing and managing your online data. Many businesses are finding that managing their IT needs is becoming too overwhelming, which is why more are making use of outsourced IT management, the experts at being a good example. Making use of these services offers you an extra layer of protection, while also giving you and your staff the space to concentrate on your more productive daily roles.

Your website isn’t merely a place where customers can come and browse new products, it’s your customer-facing store to the digital world, and failing to put as much effort into it as you would every other customer-facing element of your business is a waste of resources. Take advantage of new technologies and always keep up to date on your industry sector, and you might find that blogging becomes the best use of your time and your advertising budget.


Why is Laravel among the Best PHP Web Development Frameworks in 2018?

Why is Laravel among the Best PHP Web Development Frameworks in 2018What Benefits a PHP Framework Brings?

As we look forward to benefits and features of Laravel, some of the underlying points that go well with all the PHP frameworks are worth giving a mention:

  • Adopting some of the best practices in development along with Rapid Application Development
  • Facility to reuse code and components that result in a structured and maintainable web application
  • Separation of presentation and logic layers by the inbuilt model view controller
  • Makes use of object-oriented programming methods and tools that will extend web application capabilities
  • Inbuilt security policies and methods

What is Laravel Framework?

Laravel is being widely used to support fast and effective customized web development services. Laravel development has a colossal nerve and right after its inception into technology, it has supported faster and effective customized web development services. Presence of Accurate and comprehensible documentation is crucial to the success of large-scale frameworks and that’s the key reason behind the success of Laravel Framework.

Let’s find out how it is easy to use and what features it brings with itself that has made it the best PHP framework in 2018 and a leading web development option among the developers across the globe.

Based on Object-Oriented Libraries

Presence of many useful object-oriented libraries along with many other useful libraries gives it leverage over other PHP frameworks. One of the primary object-oriented libraries found in Laravel Framework is Authentication library, which is easy to use and also comes with a host of features that enhance overall web development process.

Effective Authorization Process

Laravel bring forth all the configurations out of the box and thus makes implementing authentication very simple. Laravel comes along with a number of authentication controllers that combine with the namespace. Guards and Providers make up the authentication facility of Laravel. While guards define how users are authenticated for each request, providers define how users are retrieved from persistent storage. A developer can define as many providers as are required during Laravel Development.

MVC support with Laravel

You’ll get to use controllers, models, and views when you use traditional Model View Controller in your Laravel Applications, to handle requests, retrieve data, interact with the database and render pages. This further allows delivering a high level of priority between logic and presentation. This further facilitates a better documentation and also comes with several high-end built-in functionalities.

Security with Laravel Development

Laravel makes use of the Bcrypt algorithm and do not let passwords remain as plain texts. Laravel takes the case of security issues with the help of some of these important features:

  • Hash class for storing passwords
  • Make() and Check() functions
  • Authenticating users by Auth::attempt method CSRF Protection/Cross-site request forgery (XSS)
  1. CSRF Protection/Cross-site request forgery (XSS)
  2. Avoiding SQL injection
  3. Cookies – Secure by default
  4. Forcing HTTPS when exchanging sensitive data


Laravel as the most popular PHP Web Development Framework in the current scenario ensures the highest level of security in terms of the overall web development solutions.

Useful Tutorials

Laravel provides some amazing web tutorials in form of ‘Laracasts’ that feature a perfect blend of a perfect blend of free as well as premium video tutorials. These will teach the efficient use of Laravel Framework.

Smooth Migration of Database

Creating and modifying database is easy with Laravel. You will not have to worry about a specific SQL syntax for the database engine for which you create tables. Also, you get a chance to roll back the most recent changes to the database if required.

Landing Up

It’s not just about big and established companies, many startups have also turned into Laravel Development Companies who are building enterprise applications like worldoo,, laravel. Io, Many web app development companies are hiring Laravel developers as the urge to bring only the best on the table never stops.

Coalescing creativity with technology coupled with strenuous development, Laravel helps in bringing out the best features out of a PHP framework. Keeping pace with changing market solutions, it is capable of giving us effective and relentless web apps.