Successful Blog Posts From Nick Throlson

5 Fantastic Ways to Get Your Business Noticed Now

5 Fantastic Ways to Get Your Business Noticed Now

When your business is up and running, you want to do as much as possible to make people notice it. More importantly, you want it to be noticed by the right kind of people. Targeting your business at a specific demographic will make your job a whole lot easier, so make sure you’re clear about your audience. Whether you’re trying to spike user engagement on your Instagram or improve your email marketing responses, there are so many reasons why you want your company to be noticed. Consider some of the following methods and you will start to see a higher return on investment as soon as you get started.

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1.Marvellous Marketing

One of the most sure fire ways to get your business noticed, even in the most crowded of industries is marketing. If you aren’t already hot on your advertising skills, then you might want to look for marketing agencies who can assist you. Whether you want to increase traffic to your website or improve the look of your campaigns, there are so many different things you can alter. Be bold with your choices and you will soon have a winning marketing method on your hands.

2. Beautiful Branding

When it comes to getting your branding just right there are a few things you need to remember. First of all, your target audience is absolutely everything; if they don’t like the brand you aren’t going to get very far. Secondly, don’t rush the process of coming up with the finished product. Getting your brand just right is a lengthy process and shouldn’t be rushed.

3. Perfect Products

You want everyone to be talking about how amazing your products and services are. Word of mouth can actually get you very far so never underestimate the power of positive feedback from your loyal customers. Others will pick up on it and you will improve your sales as a result.

4. Savvy Selling Point

When it comes to discovering the unique selling point of your business you need to make sure it’s completely different to anything else on the market right now. It’s likely that your unique selling point will be what attracts other people to your business, so make sure it’s clear and simple from the outset.

5. Smart Social Media

Although this falls under the umbrella of marketing, it is very important to use social media to your advantage. If you can sell your business in a positive way on social media you will notice a bigger return on your investments.

Running a business is all about being smart with what you’ve got. If you know you have a certain audience who love your product, then you’re going to need to capitalize on this. Get comfortable with a range of marketing strategies and don’t be afraid to ask for help if you need it. As soon as you hit the nail on the head, you will find it so much easier to stand out from your competitors and get noticed in a crowded market.

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7 Points for Beginner Level Web Designers

When it is about designing a website, the user experience is always taken into consideration throughout the whole designing process. This is true and important because a poorly-designed website can confuse your visitors, frustrate them and unlikely to revisit your website. Even if you not an expert in web designing, you can still design an elegant, user-friendly website that visually stands out. Here we have brought some of the effective tips from expert Web designer USA for beginner level web designers to create a beautiful and stunning website.

Use fewer fonts

The more fonts you use while designing a website, the complex it will appear. Always try to use the separate font for your headers, content and another element. If it is mandatory to stick to one font (sometimes brand insist for so), that’s okay. Just ensure that that the font has an appropriate size and is legible.

Choosing the right colors

A website should always have a unified color align to it. Like fonts, don’t incorporate various different colors, just choose a color scheme. In addition to this, try to give the same color to all the major call-to-action buttons, so visitors can easily recognize each CTA. If your logo has a primary color tone to it, pick some other complimentary colors with an online tool. The tools like Coolors and Paletton.com help you recognize the best supporting colors for your website.

White Space is Your Friend

Never try to fill every pixel of your web pages with something, leave it with white space. This will help you to draw the attention of your visitors to the areas that you want them to focus on. Moreover, it also helps your website appear uncluttered and clean.

Get to Know a Grid System

To design a neat and clean website, you need to align every text block, button and section perfectly. And for this grid system can help you a lot. It will certainly make a big difference with your website’s design.

Responsive Design

As per today’s norm, a website design is considered as standard when it has a responsive web design. A grid system is vital to understand because, without this, you will not be able to design a responsive website.

Implement Content Hierarchies

It is noticed various times that a page full of text can bend users clicking their browser’s back button. For your any page that will have a list, use hierarchies with the short copy to follow. This will split the text, which will make it easy to read and visible for visitors.

Track Performance

An important part of designing a website that is often overlooked is tuning page speed. Having a quick loading website not only raises your search position but also can increase your conversion and bounce rates.

Today visitors don’t have time to wait unless you don’t have informative correct content. Begin by ensuring your images an appropriate resolution, and then run them through a lossless image compressor to reduce their size. You also need to pay attention to how many images you have.

Follow Existing Patterns

If you look around, you will find that most websites have various consistent UI patterns. With these patterns, you help visitors using and navigating your website more easily. This comes from your users that are becoming familiar with these patterns. But before going ahead, see if there’s a perfect way to do or present something then try to improve it if you can.

Always remember, that there is a very thin line between following an established pattern and designing something generic. As a designer, you should know when you can break the mold to stand out and be creative.

The first step to website designing is to design your web site from the audience perspective. Understand how they want to see you website and what elements they are looking for. If you design your website using the above mentioned tips from the experts Web designer USA, your website will certainly become a well-designed website.

About The Author

Merry Waran is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Web Designer Usa  Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

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ReactJS vs VueJS: Comparing the Best JavaScript Frameworks

Though JavaScript has been around for quite a long time, it was largely seen merely as a cosmetic tool for web applications. But in the last few years, as frontend and backend technologies started to converge and the gap between web and mobile development started to become narrower, it has emerged as one of the most prominent tools. Now if you dig deeper, you would find numerous JS libraries of which ReactJS and VueJS remain the most popular. If you are confused about the two, here is your guide to finding the best JS framework:

ReactJS

Launched by Facebook in 2013, ReactJS remains one of the most popular JS libraries.

Pros:

  • Easy learning curve

One of the key reasons ReactJS became popular in the first place is because its developers find it much easier to learn and deploy in their application.

  • Open source

There are two benefits of its open source tag- 1. It's freely available for anyone to use and modify; 2. It evolves much quickly to bring in new features and improve performance, which further helps grow the community.

  • Flexibility

ReactJS is quite lightweight and easily integrates with other technology stacks. This flexibility helps developers

Cons

  • Poor documentation

React ReactJS for a very long time used as an internal technology at Facebook, they never bothered to create detailed documentation

  • Complexity

Through ReactJS is easy to learn for beginners, it gets really complex once the application starts scaling up, particularly when developers have to use Event managers. 

Vue

Launched in 2014, Vue is an open source JS framework that has gained a lot of traction in recent times.

Pros:

  • Compact
  • Flexible
  • Detailed documentation

Cons:

  • Limited community support
  • Doesn’t scale well

Showdown

Now that we know these technologies have on offer and their respective shortcomings, let’s take this discussion a step further to pitch them directly against each other in key aspects and see which one comes out on the top:

Performance

This is quite tough to measure in terms of comparison but here is the gist- for simple interfaces, ReactJS would outperform Vue. But if you have too much animation and the interface has many interactive features, Vue would perform much better than React.

Scalability

Now, this is where ReactJS has an upper hand and one of the key reasons it is adopted by large corporations. ReactJS follows a component-based model that scales very well whereas Vue follows a template-based model that often breaks down as the application grows larger in size.

Convenience

ReatJS library is kind of an open field with no division in MVC, MVW or other methodologies. While this offers flexibility to seasoned developers, it creates challenges in implementing cross-functional teams. Vue, on the other hand, is based on MVC and thus makes it suitable for such cases.

Corporate backing

The corporate backing of any technology indicates long-term support as these companies tend to not only use but also contribute to these platforms. ReactJS, being a product of Facebook and used by applications like Netflix and Dropbox has excellent corporate backing. And the Vue to have corporate backers like Alibaba and Xiaomi isn’t as strong as React.

Community support

If you get stuck in ReactJS development, you would find a ton of resources to get you through while the same can’t yet be said for Vue. The point is, React has created quite a matured community that would take quite some time for Vue to match up with.

Final verdict

Though Vue has its benefits, ReactJS is still the king of web application development. But as Vue gains wider traction it may pose a serious challenge to React in future.

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8 Effective Techniques To Spike Up User Engagement On Instagram

Instagram is a favorite among most digital marketers. There's no wonder why ‒ it has over a billion monthly active users, and approximately 50 percent of the population are following brands.

Instagram's engagement is also better at a rate of 4.21%. That's 10x higher than Facebook and 83x higher than Twitter.

In today's ever-changing digital landscape, marketers are still thinking about proactive ways on how to increase Instagram engagement. While there's a no-size-fits-all method to improve your visibility, we've provided you with eight actionable tips that will boost your brand's engagement in the long run:

Do not underestimate the power of hashtags

Sure, hashtags are huge on Twitter. But do you know that they're as effective as Instagram? By using the right hashtags that are relevant to your brand, you can already generate a big boost on likes, only in a matter of minutes as soon as you post your content.

In the platform, you're allowed to use at least 30 hashtags per post. So the potential is there, as long as you know how to use it correctly. You can even create your own branded hashtag, while simultaneously promoting it on Instagram. Don't forget to add as many relevant hashtags as you can.

Moreover, you can utilize tools such as TagBlender and TagsForLikes, which lets you find different groups of hashtags and post them on the platform.

Make use of Instagram Stories

Last year, Instagram has launched Instagram stories it was such a huge hit. There are approximately 400 million daily active users and continues to grow. It gives brands a fantastic opportunity to get in front of their audience.

Note that these days, people tend to gravitate on the circles on top of their feed than to the actual photos and videos on the feed. So if used the right way, it can be a tremendous driving force in the overall engagement of the brand.

To maximize this feature, you can use polls, swipe meter, and questions to engage your audience. For instance, you can do a quick survey on your target audience by asking their feedback using the polls feature.

The swipe meter allows you to gain necessary insight on your audience by asking them their thoughts about something, whether it's a particular product, outfit, or recipe they love.

Another engagement feature of Instagram is by asking "questions." It makes your followers interact with you and helps you generate better ideas in the kind of content you want to create in the future.

Post when followers are most active

Know what are the best times to post. Chances are, these are usually the times when most of your followers are online.

But you also have to be aware that every Instagram profile has a unique set of audience. You will have followers that exist in different time zones. That's why it's crucial to find your own personalized time to post. That way, you can reach more followers and increase your engagement in the long run. You can also utilize some apps to help you determine when are those peak times.

Ideally, you should know:

  • The best time of the time/day to post
  • The best time/day to interact

Instagram also has a change of algorithm last year, prioritizing content that is "new" on other people's feeds. So, for you to get a massive amount of engagement, post your content on those peak times where most of your followers are scrolling the app.

Work with influencers

We couldn't stress this enough ‒ you have to learn how to tap into the power of influencer marketing to drive in more engagement for your brand. Partnering with an influencer helps boost your brand's authenticity. By aligning your brand with a more authoritative voice in your niche, you come off as more genuine.

Most businesses face the challenge of looking for the right influencer to partner with. Don't easily fall for the glamor of working with a macro-influencer or a big name in the industry. Instead, focus on what they can bring to the table.

You can start by planning out the right influencer strategy that fits your brand and target market first. Then, run a short trial campaign and see how receptive is the influencer's followers to your own personal brand.

You also need to see to it that the influencer you partner with is given the right tools, guidance, and resources to carry out what is expected of them. Work hand in hand with them during the entire campaign to maximize your results.

Share user-generated content

Utilizing user-generated content is one of the top marketer's best-kept secrets. It gives your followers a chance to create a deeper connection and involve deeply with your brand.

It's also an excellent strategy that helps reduce marketing costs as the content that is being created by your audience.

Know the latest trends

If you want to gain new followers, maintaining a robust social media presence isn't enough. You have to know how to interest them and keep an eye on the latest trends and updates.

That way, you'll understand what type of content you need to create (that has the power to grab your target audience’s attention)

Here's a tip ‒ most of these social media trends usually generate the highest amount of engagement from your followers. For instance, you can reach out to more potential followers when you add a geotag in stories. Chances are, your story will appear on the recommended feed of users.

Aside from that, you can also save your interesting/top stories on the story highlight feature. Doing so enables your profile visitors to see your best content.

Instagram continually changes its algorithm from time to time, so you need to stay updated on what's trending regularly so that you won't miss out on all the important updates on the platform.

Come up with awesome captions

It’s a given that Instagram is a highly visual social media platform, but you shouldn't forget the text that you come up with either. Use your captions in a way that people will engage with you.

In your caption you have to include:

A strong call to action- Here, you may ask people to like or comment with your content, visit your online store, or do anything that you'd want them to.

A compelling story- Now that you've come up with incredibly stunning visuals that will capture your audience's attention, you have to share a story that will equally make an impact.

During the initial stages, you can try experimenting with different types of captions. Test if different caption lengths influence your overall results as well.

In most cases, captions need to be kept short and sweet, because most people don't have the patience to read your entire post. Also, the average attention span these days is becoming shorter and shorter.

It doesn't hurt to write an occasionally long update though, as long as it doesn't have a significant impact on your overall engagement.

To Wrap It Up

Like we've mentioned earlier, engagement plays a vital role on Instagram. If people fail to engage with your posts, you wouldn't be able to create a constant online presence. That's why it's crucial to apply these tactics in your current Instagram marketing strategy and work towards building your engagement continuously.

About the Author -- Kevin Urrutia is the founder of Voy Media, an Instagram Marketing Company in New York. Voy Media believes in the power of Instagram in helping businesses to boost their sales and improve their conversions. Voy Media aids businesses to push the right message to the right audience in order to deliver the right outcomes.

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Trends That Will Take Over The eCommerce Design World In 2019

Trends That Will Take Over The eCommerce Design World In 2019

Online shopping is getting more and more popular by the day. The money that’s spinning in that industry is becoming almost indecent to talk about, and all signs point to eCommerce threatening to overtake retailers in the near future.

So, if your business dealings are based on eCommerce, things are definitely looking up. Still, that doesn’t mean that you can relax. In the Internet world, things are changing fast, and it’s important to keep pace with all the changes - or you’ll soon become yesterday’s news. While product and pricing are important factors, the fact is that eCommerce relies heavily on the ability of design to attract consumers. That means that, in order to run a successful business, you need to keep up with the trends of the industry. Here are the ones that will be all the rage in 2019.

eCommerce Design

1. Flat design

The minimalist approach to web design has been popular for quite some time, and its popularity only increases. The smaller burden provides faster loading time, and the simple design makes it much easier for users to navigate the website. Fewer distractions allow the users to focus better, and since the design is not overwhelming, it is more enjoyable for most people. Flat design is one of the things that improve the shopping experience in an unobvious way, which is why it’s been consistently popular.

2. Gifs and short video material

One of the best things about gift and video is the fact that they can show many complicated ideas in a very short time. In a world of instant gratification, moving pictures are a better idea that several paragraphs of text. They are more engaging, take less time, and very often much easier to understand.

3. Negative space

Also called white space, this is simply the space on the page that doesn’t contain any text or pictures. These days, negative space is used as a means of helping the user focus on the information presented to them. It provides fewer distractions, and it’s particularly effective when combined with gifs and videos.

4. Long scrolling

Long scrolling is scrolling through infinite content that keeps loading every time you reach the end of a page. If the content is interesting to the user, it increases engagement significantly. It’s a great idea for online stores because it eliminates the need for constant clicking in order to see the products of interest. On the other hand, it can be annoying for news websites, so use this feature wisely.

5. Voice search

Voice search is gaining popularity and becoming an important part of eCommerce website development. People use different gadgets to browse, and for many of them, voice commands are more practical than typing. Therefore, it improves the user experience significantly. Make sure this feature is available for all devices, to maximize the appeal to consumers.

6. Chatbots

Many commercial websites use chatbox these days. There’s a good reason for that since they’re a very convenient tool for communication with consumers. A chatbot provides them with instant response (remember: the world of instant gratification), and it can direct them to the right contact information if needed. It saves time for you and your costumer.

7. Going brick-and-mortar

It may be a good idea to go brick-and-mortar after you have a well-established digital presence. Permanent stores are not the only option - you can also choose to set up pop-up shops and windows as a kind of marketing strategy. Usually, a good idea would be to have your store attend the events that are interesting to your target group. It also makes sense to open a permanent store in the area where you have the highest number of loyal customers. A brick-and-mortar store provides you with an opportunity to engage directly with the customers. Still, don’t forget - your store needs to be unique, and obviously connected to your brand - otherwise, it won’t last.

8. Splitting the screen

The screen is always rectangular, and after a while, it can get quite boring. Therefore, many online brands have tried to move in a different direction. Diversification of the screen sidesteps the issue of repetitiveness that is often connected to the traditional screen. Today, screens look more like magazine spreads instead of computer screens, and many other interactive features are provided. Asymmetrical scrolling, motion, and other news will keep your consumer interested and engaged - and thus boost your traffic and profit.

9. Reshaping the menu

The hamburger menu is nice and neat. It prevents cluster on the page, and it works as a means of organization. However, fullscreen menus with special effect can prove much more engaging than the hamburgers. Menus are getting less conventional by the day, and they make up for a better, more interesting online user experience.

10. Fun interactions

It seems that users enjoy fun little interactions on screen, even if they don’t really serve any particular purpose. Think about little surprises that you can leave on your page for the users to find. Hidden text or movable objects will make your website more fun, and therefore improve the overall experience. Better experience means more traffic, and that makes for greater popularity of your brand.

It doesn’t matter if you’re starting from scratch or if you have an already established online presence, the design of your page needs to follow the times. This doesn’t mean that you should blindly follow the fashion without any originality. Use fresh ideas, and combine them with the elements that you know for a fact are good for attracting customers - and pretty soon, your business will flourish.

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