One of the biggest challenges for any small business owner is raising awareness of your brand. No matter how good your product or service may be, if you don’t have the customer base then you will struggle to succeed in your endeavors.
There are so many different ways of promoting a business, from social media to word-of-mouth marketing. But one of the methods that tends to be overlooked is radio advertising.
Promoting your business across different radio stations has the potential to reach a huge audience. You can craft your audio advert and target it to your ideal audience to make the desired impact. Unlike many other free forms of marketing, radio advertising does come at a cost. This will vary depending on the radio station used and the length or nature of your advert, but if you do it right, you will see an excellent return on your investment.
To get you started in the world of radio advertising, here are three tips to promote your business from station to station.
Find your demographic
One of the fundamental steps in any marketing strategy is to define your audience. What does your ideal customer look like? Take some time to craft a detailed picture of your target buyer persona, thinking about factors such as age, background, occupation, income, interests, buying habits, goals, and pain points. Using this information, you can then pick the most appropriate radio station to target them. There are countless stations out there with a range of different content from music to news to light entertainment. Each station has a target demographic and you will need to make sure you pick the one that will allow you to reach as many of your target audience as possible.
Reach out to the radio station
The next step in launching a radio advertising campaign is to reach out to the station or stations you have chosen. They will usually be able to provide you with a media package outlining the advertising guidelines, their demographics, and the expected costs for your advert. This will help you craft the perfect advert and finalize your long-term strategy.
Create an advert
Radio adverts are short and to the point, and you will need to get as much information across in as short a time as possible while being entertaining and engaging too. It could be a promotion for a new product or service, or a press release announcing a recent piece of news. One extremely effective way of using radio is to launch a giveaway or competition to win a special prize. Listeners will need to engage with your brand to be in with a chance of winning, either by visiting your website or phoning in. This will get more eyes on your company and potentially a whole host of new customers.
Influencer marketing has gained ground over the past years. Its success is anchored in the widespread use of social media but is made more relevant because people want to find ways to be attached to celebrities and role models they look up to. This sense of attachment and relevance has quickly impacted the value of influencer marketing. According to Forbes, its value reached $8 billion in 2019 and is expected to hit $15 billion by 2022, a figure worth considering. This article will discuss tips to create an effective influencer marketing strategy.
The first step is to find an influencer, and just as with any strategy, research is critical. You need to assess your objectives, tools, and, most importantly, the influencer(s) you want to work with. Websites like unrulyagency.com offer a lot of insight when it comes to research on influencer marketing.
Mind you, your choice of influencer(s) will determine your success or otherwise of your goals. First, identify where your target audience is online and then create demographics for them. Use the information garnered from those demographics to determine which kind of influencers they will relate to most. You will then have to decide from the pool of influencers you have, based on factors such as cost, willingness to partner, and other influencer engagements. You cannot work with your direct competitors’ influencers as that may be a breach of contract.
Determine your budget
With some information gained from negotiating with influencers and considering other expenses, you should create a budget. You will then use the budget for the running costs of the influencer marketing strategy. Keep in mind that influencer marketing can be quite malleable, so be ready to make changes and adapt. It may affect your budget as well.
Communicate your objectives
The most important aspect of influencer marketing is cultivating a proper working relationship with your influencer(s). If they are in tune with your messages, they will be more likely to help you achieve your objectives much quicker. So, cultivate a healthy relationship with your influencer(s) and communicate your goals to them. This way, they will know how to get the most engagement out of your target audience.
Evaluate and refine your strategy
As mentioned earlier, the field of influencer marketing changes quite often. As such, you need to evaluate and refine your influencer strategy continuously. It works best when you have a healthy relationship with your influencer(s) because they will understand why you need to make any changes or use a different approach to meet an objective.
Influencer marketing is here to stay and has evolved and become a niche of its own. Knowing your audience and using influencer marketing is one way of attaining your organizational goals. Before you begin, be sure to conduct proper research, as it will be the foundation for the entire influencer marketing process. Also, always keep in mind that your influencer(s) choice will directly impact your influencer marketing strategy’s success.
There isn’t a more common problem in the world of business. Entrepreneurs have ideas, they launch startups and soon run out of money. If you’re in this boat, you should take solace from the fact that you’re not alone!
Still, that doesn’t mean you can afford to indulge in self-pity and rest on your laurels. For any chance to recover the situation, you must find more cash. It sounds like the simplest thing ever on paper, but it’s probably the hardest. Not many people will give up their resources readily.
So, what can you do to grease the wheels and get the ball rolling?
Covid Grants & Bursaries
Part of the reason businesses are struggling is the outbreak of a global pandemic. Normally, failure is down to owner error, yet this isn’t the case in 2021. The fact that the world’s economy has shutdown is an indicator of the pressure. Governments know they can’t sit back and do nothing, which is why grants and bursaries are available in their droves at the minute. Any company that can prove they have been impacted by the pandemic can apply for state and federal loans. They might not help you make a profit, but they should take care of most overheads.
0% Credit Cards
The next port of call is a credit card company. The term makes entrepreneurs break into cold sweats as there are lots of horror stories regarding mounting debts. And, even though pieces of plastic are risky, they are also advantageous when used correctly. A 0% card, for instance, won’t charge you anything for anywhere between six months and two years. That means you can use the funding without having to worry about the APR. You only need to cover the minimum monthly payment. In the short-term, this could be a suitable strategy.
Are you losing money because you’re not making enough of it? In this case, it’s time to tweak your strategy. Rather than spending money on areas that aren’t lucrative, you should focus on profitable parts of the company. For example, the more you put into an effective marketing plan, the greater the ROI. By learning how to invest your content marketing budget in the right ways, you could take the small amount you have and transform it into something special. Never underestimate reinvestment.
Lastly, use what you have at your disposal – your business. No entrepreneur wants to sell shares in their company because it means less control. But, you can get the cash injection you need without ceding 50% of the company. You can float 10% to 15% instead. This compromise brings in investors who want the equity and are willing to pay for the privilege. Angel investors are also alternatives, yet they are harder to come by. It’s essential to advertise what your business can do for investors to ensure they understand what they will get from the deal.
What can businesses do when the money starts to dry up? The main thing is not to quit. When you give in, you automatically lose.
Every business owner’s ultimate goal is to make as many sales as possible. The more people you attract to your products or business, the faster it will grow, but it’s also essential to have consistent growth. You don’t want to make many sales once or twice a year, and then the traffic dries off the rest of the year.
There are two different approaches you can use when convincing customers to make a sale. These are the hard and soft sell. Both might help you close a deal, but understanding each approach will enable you to choose the best one with more permanent or long-term effects. You’ll also have more positive results with an infomercial and other marketing strategies.
What’s a Hard Sell
A hard sell is a marketing approach that uses a more direct, forceful, and urgent message to convince customers to buy. The entire process makes some buyers suspicious and hesitant to complete a purchase. In hard-selling, you’ll hear words like a clearance sale, discounted prices, the best deal in the locality, and it’s running out of stock.
A hard sale drives you to make an immediate buying decision without considering your needs, budget, or preferences. The salesman will make you believe that you are missing out on a good deal and probably won’t get such an offer anytime soon.
When hard-selling, the salesperson drives a hard bargain. He concentrates more on closing a quick sale than helping the customers make an informed decision. They also don’t take no for an answer unless you reject the offer more than three times. In most cases, the customer ends up buying something they don’t need or hadn’t budgeted for. Most regret the purchase.
What’s a Soft Sell
A soft sell is less aggressive and uses subtle language. The salesperson doesn’t sell the features of the product but the benefits. With this approach, the marketer understands the clients’ needs and pain points and connects them to the product. They are convinced that they are making a good buy because you’ll be helping them solve an issue.
For instance, a customer can learn from an infomercial that a particular product can help their dry skin, reduce acne and wrinkles without bleaching or weakening it. With this approach, the customer will be more interested in learning about the product.
They might get back to you to understand how it works, the ingredients, and how they can get it. When you offer value, people are more likely to spend more. It might take longer to close a sale, but you’ll build a firmer relationship with the buyer. The client is more likely to make a second purchase or refer others.
Which Option Should You Choose
You can make quick sales from hard-selling, but you might not keep a loyal customer base. Most customers will buy because you’re nagging them or because they feel it’s a good bargain, but they won’t return for a repeat purchase. However, when customers see value in your products, they build a long-term relationship.
Soft selling can be a slow process, but it eventually pays off because you don’t have to market your products as much. You’ll also build a strong network of happy customers.
Due to the accelerated shift in working patterns one year ago in March 2020, many working-age people with ideas have decided to leave behind the limiting world of the 9-5 in favor of something with more flexibility and more scope to earn money based on doing thing things they love the best.
However, many of these grassroots start-up companies that began in people’s kitchens could be considered to be MLM, also known as multilevel marketing, or network marketing. MLM has been popular for quite some time as an easy way for people to start home businesses both quickly and affordably. However, there are some MLM schemes that may not be as good a deal as they make out to be in the long run. The website ibuyireview.com works to expose some of the small businesses that could fall into the rocky territory of multilevel marketing schemes disguised as work from home jobs.
If you are considering a work-from-home opportunity, it is your responsibility to investigate the viability of the opportunity before it’s too late.
But how can you know for sure the difference between a genuine employment opportunity and an MLM scheme? This blog post will investigate.
Sometimes known as ‘pyramid selling’ or ‘pyramid schemes’, multilevel marketing is a strategy for marketing products or services where a workforce of people work, unsalaried, to provide the revenue for the company by selling goods and services. However, unlike some similar sounding opportunities (catalog sales, for example), these products are presented to customers as a ‘business opportunity’ where purchasers would then take the products to sell on to a different group of people. The idea would be for them to once again sell these products as a business opportunity to a new group and so on. The key to a successful and lucrative business opportunity in MLM is through referrals and word of mouth. So, in essence, the more popular a person is, the more likely they are to succeed at MLM in the longer term.
Before you go through the process of signing a contract with any direct sales work from home opportunity, make sure to do what you can to understand the difference between a genuine opportunity and a scam.
Here are some of the signs that a ‘Small Business’ opportunity may well be a MLM scheme.
They Have Little to No Quality Products or Services
One of the biggest ‘red flags’ that you should look out for when presented with an opportunity is a lack of physical product to show. ‘Opportunities’ that focus on recruitment over actual sales of the product you’re recruiting to sell are the sign of a pyramid scheme.
Any good work from home sales opportunity should focus on selling the products themselves and getting them to happy customers. Building a team may well be a part of that, but it shouldn’t be seen as the main focus of the opportunity. Your income should come from the commission built from selling the product and not the recruitment of more team members.
The Products Claim to be More Than They Are
Wellness is one of the industries most commonly targeted by MLM businesses. Companies will claim the have ‘the answer’ to many of people’s most common complaints. However, many of these claims are unfounded. Remember, if something appears to be too good to be true, then it often is. Hype about any product without evidence backing it up is problematic in any industry, especially when the claims are not backed.
If a company has strange or unusual products, then you should be careful about joining. For your own integrity and reputation, you don’t want your name to be associated with a product that doesn’t work.
They Pile on The Pressure
In direct sales, any good opportunity is a good opportunity, regardless of when you start working there. MLM schemes will typically pile on the pressure for potential representatives to join. They will often use tactics to manipulate such as offering limited time opportunities to just join the scheme.
Similarly, once people become involved, the pressure to invest in buying the initial products to sell increases, too. Here, you’ll need to look out for fee based programs that ask for additional investment.
While it is beneficial to have some popular products on hand, don’t ever feel the pressure to stock up your home with products that will difficult to sell- particularly if you have to spend all of your time recruiting to build your team!
Just hold on to a couple of items that you know for sure will sell.
Company Communication is Poor
When you start with a new company, it is common to want to ask questions about the company and the role. If questions fall flat then you should consider it a red flag.
To be successful in any new role, you need to feel supported and have adequate training. Even MLM companies are required to share certain pieces of information such as the average income of reps and pension plans. You should study the information you are given and prepare some questions. Consider the answers you are given, remembering that any legitimate company wants to keep you informed and in the know, whereas you don’t want to consider working for a company that ignores your concerns or is hesitant to answer your questions.
They Have Poor Ratings on Better Business Bureau
Well this may be a difficult marker, because the Better Business Bureau will regularly mark down small home business opportunities due to the fact that they’re hard to investigate. But using this tall, you can search to see if there are any complaints filed against the company and how, if at all, the company have dealt with them.
You will be able to see if companies are responding to and fixing problems. If you see that they are, this this is a good sign. If they are not responding at all, or responding poorly, then this is a bad sign for the company. Businesses can typically be rated on the level of customer service that they offer. If I work from home opportunity is showing to offer bad customer service to both representatives and customers, then it should be avoided at all costs.
They are Deceptive in Their Advertising
Multi level marketing schemes are often promoted as a job in order to law jobseekers and prospective partners into the trap. However, MLM isn’t a job – it’s a business opportunity. Any MLM representative that is promoting the business as a job is being deceptive.
You should also look out for representatives making guarantees about how much income you generate if you work for them, which suggest to make money from not doing very much at all. These claims are illegal.
They Use Cryptic ‘Interview’ Techniques
MLM representatives will often find ways to meet with people to talk to them about how they can invest a little time in order to generate a bigger award. They would have been trained to deal with people who have, overtime, become even more wary of MLM schemes. Using deception, they are then able to use these ‘interviews’ as a sales opportunity—to attempt to establish trust.
There are some brands with Paul reputations, who train their representatives to not use the name of the company while they’re making their sales bitches. Repps will have to find a way to encourage others to learn about the company and all it has to offer them without using the name. This may seem suspicious, and rightfully so. If you get a bad feeling about something, then it is best to follow your instincts.
Human instinct will often tell us when something isn’t quite right. You may feel unsettled or anxious about something right away. These feelings shouldn’t be dismissed–regargless fo the opportunity. If an opportunity comes with a range of added pressures the make you feel as though you could be being conned, then the opportunity may not be for you.
How Do You Know if Work From Home Business Opportunities are For You?
There are many things in life that can make us feel nervous, but once you step out, that feeling will go and you will be able to thrive. Some of the things outlined above can indicate that there are certain schemes that you should not consider being any part of. However, feelings of overwhelming uncertainty should be one of the biggest signs to avoid them.
Many mistakes can be avoided when attempting to build a sales portfolio in any work from home sales opportunity. As with any opportunity in either an employed or self-employed basis, it’s important to investigate the company you’re considering working with and check some things off your mental checklist that you curated. If a company has clear indications that they they have similar ethics and principles to you, they have genuine reviews online, and it feels good to partner with them, then that in itself is a good indication that you should.
Many web developers know the value of the data in their computers but many of them do not install anti-malware software. They are so busy that this is relegated to the back of their minds as they grapple with beating deadlines and cultivating new clients. However, installing and updating anti-malware software is crucial, and we are going to look at why this is so in this article.
It Protects Developers from Phishing and Other Attacks
The right anti-malware software checks all emails that a web developer receives. By doing so, it can alert a web developer that an email carries a payload or a phishing link. Using these functions, antimalware software can help protect web developers against malware as well as from visiting potentially dangerous websites
Protecting Client Data
In many cases, web developers hold client details such as logins and passwords to different web hosting websites. Some malware acts as keyloggers and they collect all keystrokes on computers they have infected. Once they send this data to a mother server, the person the server belongs to can go through these keystrokes to find logins and passwords to different websites. At this point, it becomes very easy to log into these servers using the stolen details.
They Help Protect Networks
If you use a network at work, a single infected machine can lead to the infection of the whole infrastructure. These attacks are not only annoying, but they can get very expensive if the infecting malware is created to carry ransomware. To ensure this does not happen, businesses should hire IT professionals such as those from totalit.com to not only make sure their infrastructure is robust but to also ensure their anti-malware software is up to date.
It Helps Protect Against Risks Associated With Removable Devices
Although there are only a few web developers who actually use physical media, some still use removable media to transfer photos or other material they need for their websites. Flash drives and other types of removable media can carry malware that can do a lot of damage.
Anti-malware software helps protect your computer from malware that is transferred using removable media.
It Helps Speed Up Their Computers
Malware can use up a lot of CPU power and RAM thereby making a computer slow. In fact, sluggishness is one of the most common symptoms of a malware infection. Anti-malware software can help keep a computer fast by protecting the computer from malware or make the computer faster by removing malware that may be slowing a computer down.
Protects from Spam and Ads
A lot of people do not know that spam and ads can be conduits for malware. Spam and ads have been used for a long time to deliver viruses because most antivirus software does not inspect them. However, the right anti-malware software blocks them all, thereby eliminating the chances of them doing any damage.
Because of the amount of sensitive data on their computers, web developers should install anti-malware software. The price of not doing so can be the loss of sensitive data that ends up costing them and their clients a lot.
If you take the time to observe your use of laptops, tablets, and mobile over the years, you will find that the marketing arena is undergoing significant transformation. Even as more and more people use various technological devices, it can be challenging for you to make a fruitful connection with your customers via such devices in real-time.
Modern marketing is changing, giving you new approaches to interact with your customers and prospects in real-time over mobile apps and websites. Combining the creative aspect of marketing with the technical element of data can significantly improve your marketing outcomes.
So, how is technology changing modern marketing, and what can you do about it?
Read on to learn more.
Ways Technology is Changing Marketing and Sales
The marketing and sales fields have changed significantly in recent years following the adoption and advancement of technology. With technology, you can transform various aspects of your marketing and improve your performance.
However, not every aspect of technology will be useful to your business. So, before you adopt any technology, ensure that it can help you achieve your organizational goals.
Here are various ways changes in technology can help you grow your business:
Decreased the Obstacle of Distance
Traditionally, it would be challenging to your sales and marketing process. However, with the growth in technology, distance is now an irrelevant aspect. The introduction of online conference programs, smartphone applications, and remote work tools has eased how brands communicate with customers and prospects worldwide.
With the right technology tools, you reduce your traveling for sales and marketing meetings since you can have successful virtual meetings nowadays. Your team can work remotely easily across different regions and still be efficient and productive. Additionally, customer interaction platforms such as click4assistance.co.uk allow you to engage with your customers easily and effectively.
Personalized, Accurate, and Faster Customer Service
The introduction of modern CRM applications will help you access different customer information for better marketing decisions. For instance, with such technology, you can understand the customers' needs, products they frequently order, and the frequency of purchase. Your team can offer an effective and personalized response to customer needs, orders, questions, and requests in real-time.
With big data applications and data mining technologies, you will process and even make use of huge data amounts to acquire new customers, prospect effectively, and improve your lead generation for better outcomes.
Better and Improved Skills
As technology advances, the need and demand for advanced skills in your company will increase. You need the right individuals to spearhead your company’s growth in the phase of digital adoption. Technology comes with better approaches and skills to address diverse issues within the workplace.
Embracing technology in your business gives you the chance to employ effective skills to make your company's operations effective and the employees more productive. However, it would help if you analyzed your customers' needs, business goals, and industry needs and demands so you can choose technology platforms and tools to help you address such needs.
If you want to save a lot of money on your marketing, you had better adopt the technology. For instance, with technology, you don't have to print marketing materials such as brochures because you can create and share them electronically.
Additionally, you can include audio and video files in your marketing. Such an approach increases your level of engagement with customers. Besides, the cost of distributing and engaging with the customers electronically is low compared to traditional physical strategies.
Ease of Making Decisions
Making decisions about your company's marketing strategies and growth is easy with technology. Electronic communication in the workplace has made it easy to reach key decision-makers in any organization. Additionally, the decision-making process is easy and fast, allowing you to reduce the time it would take for approvals.
Even when executive managers are in different areas, holding meetings and making approvals is easy and effective because there are tools and applications to making signing easy, fast, and effective. However, it is advisable to ensure that you have the right technology and tools to make such tasks quite effective.
Improved Interactions with Customers
How easy you interact with your customers influences the success of your marketing efforts. With the introduction of social networking sites such as Facebook and Twitter, you can improve your engagement level. Maintaining direct contact with your prospects and customers is important for the success of your marketing and the growth of your business.
Other technological platforms and applications such as webinars and online presentations will allow you to interact with your target audience in real-time. Usually, such interaction is critical for any company's success because it gives you the chance to immediately understand and respond to your customers' needs, guaranteeing better conversion rates.
Reduction in Operational Costs
Adopting new technology may attract a significantly high initial cost. However, advanced technology can help you reduce your operational costs to a great extent. For instance, embracing automation in your business does away with repetitive tasks that are both time-consuming and costly.
You have a higher chance to lower your marketing and sales budget if you have the right technological infrastructure in place. For instance, with better remote-working tools, you can do away with the need for a physical office, saving you a significant amount of money in terms of office rent and travel.
However, to enjoy the reduction in your business; s operational costs, it is advisable to invest in technology wisely. Anything you get for the business should align with the need to achieve the set business goals and objectives.
There you have it – a brief overview of how technology is changing modern marketing. As the technology and marketing platforms change, it is advisable to have the appropriate platforms, applications, tools, and skills to make technology relevant in your business. However, you cannot reap the benefits of technology overnight – it takes some time and proper coordination with existing infrastructure to make this happen.
Start by evaluating your business, marketing, customers, and business needs. This way, you will know what technology you need in your company. Ensure that you avoid spending huge amounts of money on unnecessary technology that does not propel you towards achieving your business goals and addressing your customers' needs.
Are you thinking about exploring a career as a web developer? If so, then it’s important to understand the key roles and responsibilities that you will be taking on in your profession. Let’s break them down and discover how they could fit into your professional schedule.
Web development is often separated into front-end development and back-end development. If you are working as a freelancer, you could need to complete both of these roles. If you are part of a larger team, you’ll probably just be focused on one aspect.
As a front-end developer, you’ll be focused on connecting the dots between design and the technology behind it. While web designers will focus on the visuals of a site, the web developer works to transform these designs. Key aspects include:
For instance, if you are working on navigation you might need to explore the best tree testing tool. This will ensure that users can easily find core pages on the website and that they don’t get lost down the rabbit hole of endless links. Developers have to test various aspects of site usability and ensure that everything is functioning as it should.
This refers to the server-side element of development. If you’re working as a back-end developer, then you won’t have any connection to the visuals or the design of the website. However, the role is just as important. You will need to update the website and make the right changes. It will also be necessary for you to constantly change the website is functioning as it should and remains effective.
Back-end developers are required to write code. This code is used to communicate information from the database to the browser. You do need to be familiar with the language front-end developers are using to ensure that this does work effectively. However, you will also need to understand other coding languages as well.
So, while front-end developers focus on the holistic side, back-end developers looking at whether the site is functioning correctly. Back-end languages can also be used to create dynamic sites.
When you’re part of this aspect of development, you will need to make sure that you understand the goals of a website owner or app owner and work to bring them to fruition. You will also need to make sure that information on the site is displayed correctly for the end-user.
We hope this helps you understand some of the essential roles of a web developer and helps you determine whether this could be the right choice for your career.
Did you know that companies that successfully implement a strong customer experience achieve far higher rates of customer satisfaction, in addition to reducing levels of customer ‘churn out’ and boosted revenue amounts? So why is it that so few businesses are taking customer experience seriously? Did you know that less than half of all companies actually opt to invest in customer experience on a regular basis?
If you want to ensure that your business benefits from having happy customers, then it’s important that you take the experience that you are giving your customers more seriously. The happier your customers are with your service, the better your business will do as a result, so it’s really not an area to skimp on, is it? If anything, it’s an area to opt to invest in, to be honest.
Bearing that in mind, let’s take a look at some simple ways that you can enhance and improve the customer experience that you are currently offering to your customers.
Ensure that your customers feel valued
When it comes to managing the experience that your customers have with your business – whether it’s a virtual or bricks and mortar business – you need to take a proactive approach to make sure that each and every customer feels valued. What you don’t want is for your business to leave customers with a negative experience as this will impact how they feel about your brand and what they will tell other people about your brand. That’s why it’s so important to go above and beyond for your customers and know how to value them.
Utilise a good CRM system
When it comes to customer relationship management, it’s helpful to utilise a good CRM system. You don’t need to do everything by hand, it’s perfectly fine to implement a CRM system that you know has the potential to make managing your customers and their queries simpler, easier, and less stressful. The key should be to provide an experience to your customers that’s the best it can possibly be, and implementing a CRM system can help you to do that – you can discover more here.
Take feedback seriously
If a customer feels the need to share feedback with you about their experience, don’t dismiss it. If you want your brand to be well liked by customers and to be a company that people come back to again and again, then you need to be willing to always take feedback seriously. It’s also worth thinking about a way you can take a more proactive approach to asking for feedback, so it doesn’t take a customer contacting you to gain feedback, you have your feedback system in place.
The key to success when running a business is making sure that your customers are happy, and although it’s not always an easy process, as the guide above shows there are plenty of steps that you can take to help to do that. It’s just a case of knowing how to get it right, that’s all.