When you have a business, client retention is everything. If your customers begin to use other companies for their goods and services, then you’re losing out on a consistent income and relationship from them, which not only damages your reputation but is bad for business in both the short and long term. But what makes clients lose faith in your company and seek out alternatives for the services that they need, and is there anything that you can do to rectify these issues? We’ve noted down 5 things that could be losing you clients here.
One of the main things that damages your reputation and causes clients to seek out other businesses is inconsistency. People like to know that they are going to get that same high level of service every single time they use your company, and if your customers don’t know what they can expect, then you’ll soon find that they head elsewhere. Be as consistent as possible, and of course, be consistently good.
#2: Poor social media channels
Social media is one of the things that will help your business to grow substantially, by attracting new clients and allowing existing ones to maintain a relationship with your company. If you have poor social media channels then you’re missing out on a big opportunity to really connect with your clients, and you could find that you lose them as a result. Look into a company like Conduit Digital Marketing, as bad social media can damage the way that your business is perceived!
#3: A low quality website
Any potential client will first type your company name into Google, and have a look around on your website. Due to the fact that most people only spent a limited amount of seconds on your site, you need to make sure that it’s of a high quality, the information is all there, and it’s easy to navigate so that people can get straight to the stuff that’s important to them. A website that leaves a lot to be desired is not good news.
#4: Bad customer service
Customer service is everything in business, and if you’re not getting it right then you’ll find that your loyal clients are dropping like flies. Invest well in a customer service team that know what they’re doing, and will support your customers quickly and effectively. If you don’t do this, you’ll see that people will be getting infuriated with your company, and are pretty likely to head elsewhere to get a more customer-centric service.
#5: Employees who lack motivation
If you’re going to keep the best clients around, you need to have the best employees. Of course, you need to hire the right people who are passionate and motivated when it comes to the job, but you also need to treat your employees with respect and decency, so that they come into work every day ready to give your customers that first-class experience. Choose them wisely at the start, and treat them well enough to keep them there throughout.
Is your company website not drawing the same amount of traffic that it used to? Or do you want to build on the traffic numbers that you’re currently enjoying? Whatever the reason is behind you wanting/needing to draw more traffic, just know that this can only be achieved if you resolve to improve your company website. You actually have to give web users a reason to come and visit your site, otherwise, they’ll just go about their daily business on the Internet without giving your platform a second thought.
Rest assured, improving your company website need not be a time-consuming or arduous task. Read on to find out how it can be achieved.
Choose a new host
As the age-old adage goes, a change is as good as a rest, and choosing a new host is one of the best changes that you can make when seeking to improve your company website. By aligning yourself with a new provider of reseller hosting, your website could enjoy a whole host of benefits, including increased speed and loading times, improved caching capabilities, and enhanced security measures.
If you’re looking for a host that offers all of this and comes with an impeccable reputation as a cloud server provider, you should be sure to take a look at Krystal.uk. They offer LiteSpeed and DDoS protection as standard, meaning your website would be able to enjoy complete optimization should you opt for them when choosing a new host.
Re-evaluate your content
The web users that you manage to attract are going to hightail it away from your website as soon as they see that you have posted outdated or irrelevant content. Nobody wants to be scrawling through a horde of posts that mean nothing to them or offend them in any way, which is why you should take some time to re-evaluate the content you have uploaded in the past.
Fear not, this doesn’t necessarily have to entail you editing every single post that you’ve ever uploaded. Unless you have a preposterous amount of free time and patience on your hands, that just won’t be possible. All you need to do in this instance is merely take a look through the topics that you’ve covered, and then consider deleting anything that you don’t believe has the potential to resonate with the audience of today.
Generally, irrelevant content will give off the following warning signs:
The organic traffic that it produces is minimal
Keyword research wasn’t a part of your content creation process
There’s nothing unique about the content when compared with other posts that you’ve made
Whatever your reason is for wanting to improve your company website, when you decide to take on this challenge, be sure to remember the advice laid out above. Choosing a new host could open up a plethora of doors for you going forward, and reevaluating your content could help you to consolidate the audience that you actually manage to attract to your site.
You’re a small business owner. You’re used to handling every aspect of your business and hesitant to delegate tasks. After all, when you maintain complete control of your operations, you know that everything is done to your standards.
There’s just one problem with this scenario: It isn’t sustainable. If you want your small business to grow and keep growing, you can’t continue to take on all the menial tasks and back-office responsibilities that can be performed more efficiently by an outside source. By outsourcing smaller tasks that take up so much of your time, you can pour your energy and talents into the core functions of running your business.
Along with allowing you to spend your time on more important aspects of the business, outsourcing certain tasks can save you a lot of money—both in the short-term and long-term. Not only does it keep you from having to hire full-time employees, but you’re not required to provide the additional office space and resources that you would for a growing on-site team.
If you’re a small business owner looking to grow your business, it might be time to stop doing everything yourself. Here are some of the most common jobs that can be effectively outsourced.
Data Protection and Recovery
Protecting company data, which often includes customer and client data, is one of the most important tasks of any small business. To prevent data loss, be sure to effectively back up your data. Cloud storage is a wonderful solution for data backup. However, many companies find it safest to enact an additional backup system, such as one that uses an encrypted protocol for data transfer. Along with backing up your data, you should ensure you have adequate antivirus software in place and establish data security measures for all your employees.
If your small business manages confidential patient health information, it’s essential to comply with HIPAA standards. Compliance requires you to establish physical and technical safeguards.
Limit the use of and access to facilities, workstations, and electronic media.
Regulate the transferal, removal, disposal, and recycling of ePHI and electronic media.
Implement encryption, decryption, user IDS, and emergency access protocols.
Data protection and recovery is as complicated as it is important. So, it’s definitely an area to consider outsourcing to professionals in the industry.
Web design is another task best handled by the pros. Your business website is the center of your marketing, and how good it looks and works can play a major role in attracting an audience and converting them into customers/clients. Sure, you can go it alone and use the free version of a web platform to build a website. But if you want a high-quality, unique website without having to pour countless hours into it, outsource this task to a professional web design firm.
Social Media Marketing
Yes, your website is a key element of your marketing strategy, because all of your marketing leads back to your website. But there’s a lot more to marketing than your website. In this day and age, social media provides the biggest platforms for advertising your brand.
Some business owners handle their own social media pages. But if you want to be really successful at social media marketing, you need to post interesting content on a consistent basis. You can save time and money in the long run by hiring a freelance social media manager. And if you want to take it up a notch, hire a freelance content writer to write a certain number of articles each month for your website’s blog page. This will help to establish your company’s rapport in the industry, and you can post the blogs on your social media pages as well.
If you want your small business to reach its potential, you need to consider outsourcing at some point. While there are other areas to consider, data protection and recovery, web design, and social media marketing are among the most essential ones. Outsourcing these tasks will allow you to focus on running the business, and it will likely relieve you of a little stress along the way.
It's the age of computers. Nothing can escape digitalization, even the ‘human' resources department. As a recruiter, finding the right candidate to fit your job description has always been a challenging journey. But thanks to these trends in recruiting technology, finding the right candidate has become easier with the help of recruitment software:
1. Augmented Writing
The best way to get the right candidates to apply for your job posting is to write the perfect job ad. But there are a few job descriptions that can scare away potential candidates from applying to your company. Things like suggesting gender, age, or other ethnic-specific traits in a job ad can put off potential candidates. This can be eliminated by using augmented writing software that gathers a vast amount of data from job ad content to pinpoint words that could generate negative responses and helps suggest better alternatives that help you expand your ad reach.
2. Recruitment Marketing Software
The best job advertisement in the world isn't worth anything unless you can attract the right candidate to it.
It's a candidate-driven job market — you need to attract the right talent to the organization's website, and make sure they think that your organization is a great place to work.
With the advent of technology, the recruitment management platform is extensively being used by employers to market their companies and highlight their new job listings in a way that they attract quality talent. The platform primarily consists of marketing and distribution of jobs, a content management system that is centered around job listings, and a talent management and engagement tool, and a (Candidate Relationship Management) system.
3. Applicant Tracking Software
More than 50% of recruitment managers find screening candidates to be the hardest part of the recruitment process. An applicant tracking system can help you track the potential employees' recruitment process, right from the first email to the time they get their offer letter.
An applicant tracking software helps you streamline everything from job advertising to candidate screening to interview management and lets your recruitment team concentrate on other important aspects of hiring, such as interviewing, rather than trying to coordinate interviews with the candidate.
A good ATS will helps you in find and hire qualified candidates. It integrates with job posting sites to distribute your job ads, screens candidates, prompts recommendations so that you can search, find, and hire candidates quicker and easier.
4. Interview Chatbots
Chatbots are becoming the hottest trend in hiring in the year 2020.
Now, with the power of NLP (Natural Language Protocol), chatbots have become smarter. NLP accesses and compares tons of data to create a personalized user experience. Chatbots can be used in the first part of the recruitment process to screen applications and ask for the candidate's data and resume. NLP can be used for scheduling face to face interviews.
5. Diversity Hiring
Another great use of technology in recruitment is for diversity hiring. AI in recruitment is a great help in making diversity hires. Sometimes your recruitment team might have unconscious biases when they are recruiting candidates regarding ethnicity, gender, or location.
AI can help you sift through resumes to make hires based on the best resume instead of these factors. A few recruitment websites rely on AI on sifting through resumes to find the best potential candidate match for your company without any biases. AI can help make sure you have candidates that include minorities and women as well appropriately.
The most significant advantage of artificial intelligence is that since it removes human biases from the early stages of the recruitment process, you get a handful of candidates who are most well qualified for the job, instead of those that fit into a particular mold.
All these technological trends help with one purpose: help select the right candidate for your organization. This, of course, also needs proper human intervention from your recruiting team.
Author Bio: Kelly Barcelos is a progressive digital marketing manager for Jobsoid – Applicant Tracking System. She is responsible for leading the content and social media teams at work. Her expertise and experience in the field of HR enables her to create value-driven content for her readers – both on Jobsoid's blog and other guest blogs where she publishes content regularly.
This suggests that with time the competition is only expected to rise and in case you have already jumped in the spectrum of web design and development, you need to be very sure about your skills to etch success. Further, the industry is booming with advancement. Every day new and new technologies are surfacing in the domain. So, if you see yourself as one of the successful web designers, it is important that you are not only aware of the technological changes but own the capability to put them to use.
All in all, this means that in order to stand out in the competitive market, just being a web designer isn't enough, you need to one that possesses exceptional skills, with out-of-the-box thinking to be successful.
Well, if you aren't much sure about the trending skills needed to be a web designer, this article will take you down the same.
Top Five Skills For A Web Designer
In case you are wondering what the skills you should possess is to be a successful designer, we start with the ability of virtual designing. Ok, if we are talking about a web designer, you have to have designing skills. But, the virtual design isn't something that every web designer does or is capable of. Unlike other designing principles, the virtual design is something that is linked to digital products. What we mean to say is that virtual designing outlines the look and feel of the website. Right from the typography to the color theory, the grid system and the varied site proportions, virtual design encompasses all. In a nutshell, the art of virtual designing is associated with the creation of type hierarchy, mood boards, choosing the color palette and web font.
To master the art of web designing, you need to hold expertise in using tools for the same. A craftsman is nothing without a bunch of tools, and so is the web designer. Though advancements in technology have enabled web designers to do their job using the browser, using modified tools such as Adobe Photoshop, MockPlus and Sketch adds another layer of efficiency and works well when it comes to image processing. Where the web browser for designing is more of a generic tool, the dedicated ones improve the designs and adds a unique skill in your portfolio helping you stand out among others. Where Photoshop experts excel in powerful image processing, the mockPlus ones can embed in Wireframing and prototyping effectively.
UX design one of the most important aspects of a website, User experience is all about the interaction between the user and the website. For web designers, it is important that the entire layout is user-friendly and highly intuitive. Like, if the design of the website is clumsy, it would fail to engage the users and the resultant being low traffic. Web Designers must possess a user-first perspective to build websites that rank high in the eyes of the user. Now, this is easier said than done. Not all web designers have the ability to build websites that are both attractive and interactive. For you to be able to do this, the knowledge and the ability to work on prototypes and wireframes are a must.
Some are of the view that web designers do not require the knowledge of HTML. However, HTML is not related only to the web development process but plays a crucial role in designing the website too. Imagine you are a web designer and there suddenly popped up an error in the appearance of the page. Now, to detect the error, you would depend on the developer. Had you little knowledge about the HTML and CSS code, you could yourself detect the discrepancy and if possible, solve the same. Having significant knowledge about how do the codes interact and adjust, you could be on the plus side as a designer. Of course, a company would rank a designer with added knowledge over just a designer.
It is not only the designing skills that a designer needs to build an engaging website. He/she would feel the need to own sound technical knowledge so as to make the most out of their job. CSS basically means Cascading Style Sheet which deals with the designs of the page. CSS is used to educate the browser on how to style the embedded HTML codes. Like, consider that your HTML code displays a form for sign up. So, without CSS the form would just be words written one below the other, without much difference in their appearance. Now, no user would find this view of the website appealing. Odds are they would get confused and leave the website. To deal with this, the web designers must own the skill to integrate the HTML layout with CSS designs and add life to the page. The integration of CSS means changing fonts, adjusting colors, sizing content and highlighting the background, improving the look and feel of the website.
Having said all of the above, a web designer with SEO knowledge is one step ahead of the others. When a company has a website, it would definitely need to optimize the site and improve the search engine rankings. And when a company is hiring a web designer, the added feature of marketing the website would increase the likelihood of you being selected as the same.
Now, there isn't a skill that would appear tough or difficult to do. All you ought to do is outline the different skills and then highlight the ones that you need to work upon and get started.
Nikhil Bansal is the CEO and Founder of Apptunix, a leading Mobile App Development Company helping businesses in streamlining their processes with powerful and intuitive mobile apps. With extensive experience in iOS app development, he has established himself as a highly-focused Solution Architect and UX expert, the one who is always ready to make efforts in the direction where technology blends with lives.