Successful Blog Posts From Nick Throlson

Common Wordpress SEO mistakes

SEO Mistakes to Avoid in WordPress Website

Are you not getting enough traffic even after producing quality content on your WordPress Site? Wondering why the ranking of your site is still poor? Well, no doubt WordPress is an amazing search-engine friendly platform but making it highly successful requires a lot more work. Also, sometimes you just get carried away in your quest for a higher ranking that you end up leaving room for potential SEO mistakes that can sidetrack your progress.

Here are some common WordPress SEO blunders that every site owner must avoid to lead their way to more visibility in the SERPs.

Keyword Stuffing

Well, we understand you want to include your keyword to the content as much time as possible for higher ranking.  But that doesn’t mean you should use your keyword within every sentence or twice in the same sentence. This is known as keyword stuffing, and it can be easily identified by the crawler, and it will definitely help you rank but negatively.  So, instead of stuffing the keywords you can use latent semantic keywords, words or phrases that will be semantically linked to your original keyword. For instance, for a wedding dress, you can use a bridal dress as latent semantic keywords.

Not Submitting a Sitemap to Google

A sitemap is basically an XML file that includes URLs for your website. It makes easier for the search engine to crawl and index your web pages.  It can make a big difference to a website by ensuring that your web pages are found and indexed by the search engines. Google prefers websites with an XML sitemap, and hence it is an important tactic of good SEO practice.  

Blocking Search Engines

When you make it difficult for a search engine crawler to find your content, it won’t be able to index or rank your page.  This is what often people do without knowing about its terrible consequences. If you want to know whether your WordPress Website is blocking search engines, just check the reading section in WordPress go to settings. There you will see the search engine visibility section in which a box is saying “discourage search engines from indexing this site” can be found.  Just make sure the box is not checked.

Not Adding A Link to Homepage From Footer

When you have the name of your website or business in your footer then why not link this to your homepage? This practice helps Google identify your site through the branded anchor text. Although this is not going to skyrocket your site in the rankings, definitely it is a good SEO practice to adopt.  

Neglecting The Image Optimization

Images are important for a website and it can also have a huge impact on SEO, but still, some people ignore the image optimization part.  You must rename the image with your focusing keyword or phrase before uploading it to the website. It is better to use descriptive texts that are more readable by search engines and avoid making the image too big as it will slow down the page loading speed. Moreover, don’t skip the image titles and alt tags as it will help your site with SEO optimization on WordPress.

Not Implementing Google Analytics

Not creating or setting the goals in Google analytics is one of the biggest SEO mistakes in WordPress. You might be happy seeing that your site is having the organic traffic of 10 million page views a month. Well, that’s great! But do you know if these visitors buy your products or invest in your services? Or do they perform an action that leads to revenue? Measuring all these aspects is crucial, and you can gauge your results using Google Analytics goals. It enables you to monitor things like how many people landed on your pages or how many of those visitors are from organic search.

Well, no doubt WordPress is an amazing search-engine friendly platform but making it highly successful requires a lot more work. Indeed, it may be beneficial to hire SEO professionals for the purpose, but before doing that you should consider what can be done in-house. There are several good SEO practices that can boost your on-page optimization manifold. They are an excellent groundwork for further optimization and advanced strategies that SEO agencies can devise and execute.

Here are some common WordPress SEO blunders that every site owner must avoid to lead their way to more visibility in the SERPs.

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Reasons Why Online Businesses are Considered as Reliable Sources

Keeping Your Online Business A Reliable Source

Benefits of the Internet

The Internet is a fast interconnective system that can reach around the globe within seconds. The Internet provides much of the following:

> Banking and shopping

> Buying and selling

> Communication and sharing

> Entertainment of all types

> GPS and contact information

> Information and knowledge

> IoT – Internet of Things


Shopping at online businesses is another great benefit of using the Internet. It allows individuals to find what they are looking for and to buy them quickly and easily without browsing through brick and mortar businesses.

With online businesses you can make better purchasing decisions because you are able to compare companies with just a simple click. Firstly, anyone with Internet access will find you, plus your access to potential customers is wide and vast, unlike a retail or a physical store.

Remember, that the Internet does not sleep. Your business website is available Monday to Sunday, 24 hours a day. The world is your advertising marketplace no matter where your business is located. Just because your business is performing well on the Internet, does that make you trusting and reliable?

Trust Is a Reliable Source For Businesses

Let's look at some reasons why an online business can be considered a reliable source. Trust and reliability are the most powerful weapons that any business can have as a brand. These traits are what gives businesses a leg up on their competition.

Online businesses maintain a connection with thousands of consumers each day through electronic messages, social media sites, their own website and other Internet platforms.

No, not every interaction is going to be perfect. But when an issue does arise, that business quickly addresses it to the customer's contentment. This instills trust in U.S. and worldwide customers.

Security Feels Reliable

Trust is the perfect ongoing trait that keeps customers returning to online businesses. For this reason alone, it makes them a reliable source. A part of trust and reliability includes security.

Security in using an online business website is chief in keeping customers. Modern technological tools like secure socket layer (‘SSL'), secure electronic transaction, and digital certificates contribute to online business security.

Major credit card companies and leading banking institutions support these security systems. Their use helps to make online business transactions a safe encryption process and a reliable source for building trust.

A business whether large or small must convince its members, shoppers, visitors, and customers that they are trustworthy and shoppers can feel secure in doing business with their online site.

Business Blogs/Testimonials

Other reasons why online businesses are considered a reliable source is in how their website is created.

Let's start with the world's most popular online medium which is ‘blogging.

It is noted that around 81% of consumers trust the information and customer responses that are published on company websites.

When your business displays consistent blogging information, customers can see that you are providing valuable and authorized information that is beneficial to them. Blogging identifies a website business as being a trusting SEO authority.

In addition to blogs, an accompanying online feature for giving businesses a trusting and reliable presence is the testimonial section. Yes, as a consumer we want to know what other people are saying about the business we are considering.

Despite the fact that testimonials can be made-up, additional star ratings are an important trust factor. Testimonials add credibility to a business when it is posted by a well-known personality or a respected person connected to that industry.

About a Business Page

An additional business website feature to convey reliability is a page that aptly describes the goals, foundational methodologies, and personal history on their formation. When this information is laid out on a business website, it instils confidence and a sense of why people should use your products or services.

For example, Rodan+fields is a cosmetic and skincare firm that has gained popularity and a stronger customer base due to their online store, which once only used have the physical store.

Many such cosmetic firms also invite their consumers into their business story by opening their research and healthy living suggestions for what is good about certain skin products.

Mobility and Social Media Breeds Reliability

Businesses are considered reliable sources if they can be contacted via mobility technology. Consumers and customers of online businesses judge the credibility of a company by its blueprint and mobility.

When you are on your tablet, iPhone, laptop, smartphone, etc., you want access to your favourite businesses. You want to see that iconic brand emblem of the companies that you do business with on your mobile devices.

Let's talk more about social media as a reliable business source for a business. Having a social media presence shows that a company likes to engage with their customers, followers, and visitors. The intent of social media is communication.

A business is deemed reliable when you interact with them and they in turn communicate back to you. This is a sure win to keep people engaged in your business product or services. When an online business responds to customers, this adds a personal touch to a brand.

Videos Are A Symbol of Being Reliable

Videos are what modern day millennial's related to in trusting a business. People are posting their own videos and they turn to this medium for immediate gratification. Millennials enjoy viewing videos over traditional marketing methods.

How-to videos, 3-D videos, animated graphics to introduce a product or service is what will capture the trust and attention of today's online buyers.

Logging onto a business website that includes a video from someone from the company or a celebrity figure, grabs the interest of modern-day shoppers. When a video is displayed, it gives the sense that the business is legitimate and useful.

P2P Business Systems

Unlike traditional hard sell marketing ploys of yesteryear, business brands convey their service or products through video content that gives it a sense of being more personal. Online businesses must make their customers feel like they are what matters. This interaction is called a people-to-people relationship.

People-to-people business systems create an engaging system that works for modern day consumers. This is where an online business competes with a brick and mortar establishment. For this reason, online businesses are creating unique and entertaining web content to keep consumers engaged, to show trust, and to put a face to the business.

Online businesses are considered a reliable source because they are no-longer faceless. They build a reliable online relationship with customers and visitors that lasts beyond their last purchase.

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6 Compelling Reasons to Start Using React Native

React Native in recent years has gained much popularity owing to its ease of usage and competence. Here are the 6 key highlighted benefits:

The shift from mobile phones to smartphones has been phenomenal by all measures that have spurred entirely new services and industries while penetrating deep into the existing ones. In fact, with around a hundred application on their phone, users have started to accept mobile apps as their primary gateway to availing products and services or getting in touch with businesses.

Now if you are on the other side of the aisle- as a service provider, the key thing to decide is not if but what kind of an app to build? If you know anything about app development market, you must be aware of the native vs hybrid debate and the trade-offs involved in user experience and performance. React Native is one rare technology in the domain that comes out on the top of all such considerations. Here are 6 reasons React Native would make an excellent platform for your next mobile app:

Open-Source
React Native is an open source project that means it’s not just available for free but you are limited only by your imagination in terms of customization. While an entire piece can be written on the benefits of using open source technologies, your key takeaway should be that these technologies evolve rapidly, have a large community, and as a result, there are many supporting tools.

Cost-Effective
As the open source tag indicates, there are no operational costs associated with using React Native, thus significantly bringing down the cost of development. Along with that, there is also another reason- React Native employs JavaScript, which is one of the most common languages web developers use and hence ample cheap resources are available. To put it in simple terms, you have to pay your developers relatively less to build apps on a platform that is free!

Both Ios And Android Covered
As discussed previously, React Native is packed with the benefits of both hybrid and native apps without actually suffering from their shortfalls. What makes it stand out even among other hybrid frameworks is its equal competence in iOS and Android as well as UI and features. For instance, Xamarin and Ionic cover both the platforms but lack many native UI components.

Native Rendering
There are two kinds of hybrid apps- those built using HTML and CSS wrapped in a native wrapper. They are essentially web apps disguised as mobile apps; Second is the kind built using native components of each platform. These applications are far more similar to corresponding native apps in terms of feel and performance. React Native stands in the second category. And should go without saying that it is a major plus point.

New And Expanding Framework
In the world of mobile app development, React Native is still a relatively new framework. While this would be a negative aspect for any other framework due to various apprehensions, React Native has clearly underscored its competence with success stories of Instagram, Skype, Facebook, among others and managed to turn those apprehensions into excitement for this new technology.

Also, owing to its open source tag and corporate backing from Facebook, React Native developers are confident in undertaking large projects with long-term assurance and wide community support.

Read Also:-  Advantages of Hybrid Mobile App Development

Third-Party Plugins
One of the key highlights of any technology remains its resource pool and compatibility with other supplementary technologies. React Native excels in this regard as well. When you create React Native applications, you aren’t just limited to its core libraries but can also easily import third-party APIs to bring more functionality and even access hardware features to boost performance.

Conclusion
As discussed earlier, React Native is a framework born out of the debate between native vs hybrid apps that is packed with the benefits of both. But that isn’t enough. What makes it truly stand out is its excellence among the host of other hybrid app development frameworks. Now as a business, if you ask what kind of an app should i build? You are most likely to lean towards a cross-platform app with native features. And then if you ask which technology would deliver the best results? React Native would still come out on the top.

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how to shorten your ecommerce sales cycle

E-commerce Design Mistakes That Could Be Harming Your Business

There are now tools available to allow any budding entrepreneurs out there to put together their own e-commerce website without the need for any prior web design skills. While this has definitely lowered the barriers to launching such a business, it has also meant that many entrepreneurs dive in to the venture before they are truly ready for it. The following common mistakes harm businesses, and ultimately their sales.

Assuming Customers Will Find You

This is known as the ‘if you build it, they will come’ mentality. Simply starting an e-commerce business and getting a website online isn’t going to generate you any revenue. If you want to start turning a profit, you will need to make an effort to promote your website and let other people know of its existence. There are in excess of a billion websites on the internet today, meaning that, if you don’t actively advertise your website, it’s unlikely many people will stumble across it.

Even if you have the most elegantly designed website in the world, offering the most fantastic range of products, if you don’t tell anyone your website is there, they definitely won’t come. Launching your business is only the first step. But you should be thinking about how you will promote your business before your website has launched.

Going Without a Logo

When we arrive on a business’s website for the first time, we expect to see a logo prominently displayed. But a logo is much more than an aesthetic feature; there are in fact several purposes to a logo.

Of course, brand recognition is an important part of a logo’s purpose. You want people to come to associate your logo with your business. In this way, a logo behaves like a shorthand, where when people see your logo, they will instantly think of your business.

The absence of a logo can also make your website look a lot less professional. Many businesses make the mistake of assuming that a logo needs to be professionally designed in order to be worthwhile. There is nothing wrong with a simple placeholder logo to begin with, upgrading to something a little more impressive when you have the money to spend on it. Having even a basic logo is better than having no logo at all.

If you elect to use a tool such as webeden.co.uk to build your website, your logo will be important in setting your site apart from others made using the same service. Web Eden gives users plenty of ways to customise their website, but inevitably your tastes will overlap with someone else’s, and there’s always the possibility they will be one of your competitors.

No Organic Marketing

Organic marketing refers to things like customer reviews and testimonials. These are marketing materials which are designed to look as natural as possible. Consumers are more trusting of organic marketing, because it doesn’t trigger the same self-defence mechanisms that we tend to put up when we are faced with a normal advert.

When we know that what we are looking at are marketing materials, designed to part us with our money and encourage us to buy a product, we instantly become more sceptical of any claims that are made. For example, an advert on television which tells us that a product is “the best ever” doesn’t carry nearly as much weight as someone we know and trust telling us the same thing.

Difficult to Contact

If you have a well-designed website underpinning your e-commerce business, your customers shouldn’t run into too many problems when using it. However, it is inevitable that a customer will sooner or later either require your assistance or will have a query that needs answering. If they aren’t able to easily contact you through your website, it will reflect poorly on your business as a whole.

The simplest solution to this problem is to ensure that you either include your contact information in the footer of each page on your website, or you make a ‘contact us’ link clearly visible.

As you are putting your e-commerce website together, be sure to keep checking for any signs of the above mistakes. It is these mistakes more than any others that lead to e-commerce businesses underperforming, and in some cases folding completely.

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The Content Mistakes You Need To Stop Making Right Now

The Content Mistakes You Need To Stop Making Right Now

Anyone that owns a website or develops them for other people should know that content is king. It’s a massive SEO ranking factor, it improves the user experience of a site, and it pretty much will determine whether or not you generate leads or make sales.

You’d think that creating content for a website is easy, and yet, so many people continue to make the same mistakes. Here are some of the most common ones that you need to stop making right now:

Not having any consistency

Content has to be delivered consistently or else an audience will lose interest. If you have a blog, then you absolutely need to keep adding content all the time on a regular basis. This is how you start to grow an audience, but it’s also an effective way of driving traffic to your site with more consistency. Now, there are companies out there like VistaComm that use things called editorial calendars to help schedule content. Everyone should have something like this to ensure they stay on top of their content and are putting it out regularly, in tune with current events.

Stuffing keywords everywhere

I think the majority of people reading this are guilty of keyword stuffing at some point. Everyone’s been there; we believe that putting as many of our target keywords in our content as possible will lead to better SEO results. In reality, it does the opposite, and we slide down the rankings. Whether it’s simple website copy or a full-on blog post, use keywords naturally and never stuff them to try and improve your ranking.

Only producing one type of content

Another highly common mistake is to only create one form of content. For example, all the content on your site is written, and you have no visual content at all. A few photos or videos here and there will break things up, provide new ways of engaging with users and make your site a lot better on the whole. Also, with regards to written content, you should mix up your word limits as well. Create short-form content that just a couple of hundred words, and then have long-form stuff that’s over a thousand words.

Creating content with no value or substance

Every piece of content on your website must carry some sort of value. It has to have substance, it needs to give users something. An easy example of this is a business website homepage; there must be content on here that explains your business to the user. The same goes for blog posts; they should either explain things to people or entertain them. Otherwise, your content serves no purpose, and it’s essentially useless.

 

If you’re guilty of making any of these mistakes, then you need to stop right now! With the right content strategy, you will vastly improve your website. Your search rankings will go through the roof, more traffic will come, and people will stay on your site long enough to be converted into a lead.

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