Engine Optimization plays a huge role in how customers find your online store
through search engines. Simply put, Search Engine Optimization (SEO) is the
process of optimizing aspects of your site so that search engines understand
what you're offering (through tags & description) and place you high on the
search results page. SEO is the online equivalent of the billboard or
advertisement banners that we pass by on the streets. The big difference is
that while the billboard can only be seen by those who pass by that particular
street, SEO can potentially expose you to millions of people when done right.
Woocommerce, the most popular shopping cart plugin and SEO is the most
essential thing to the success of your Woocommerce store in bringing you new
customers and growing your store. Woocommerce provides you easy-to-use controls
to build and manage your online store but on its own, it won't help you get
high up on search engines. In this article, I'll share tips to help you
optimize your Woocommerce store and get it ready for higher ranking on search
The most important part of woo-commerce SEO from a search engine point of view is the product page title. When search engines show your product in the search results page, the first thing shown is the title. Write short, descriptive titles that describe the product in as little words a possible. Avoid general terms that are too broad or that could have multiple meanings. Ensure that your title has important keywords such as brand, model, or make to quickly distinguish it from a bunch of other items like it.
online store owners use a very little amount of text to describe their products
because they assume people will just get it. When it comes to product
description, the more the better. Just be sure to break the text into shorter 2
– 3 sentence paragraphs and use bullet points wherever necessary. As far as
product information goes, you need to answer questions like:
What material is the item
What size and color does
the item come in,
Who is best suited for this
the questions a visitor may have and add it as part of the product description.
factor that impacts your Woocommerce SEO is the structure of your site's
navigation. Aim for simple, intuitive navigation that is easy for visitors to
understand. When setting up categories try to keep the levels shallow so that
users don't get lost trying to track down an item.
names, just like product titles, should be descriptive. Woocommerce allows you
to enter a description of the category so go ahead and add helpful text there
as well. Product categories help search engines understand the grouping of your
store so it's important to have them laid out nicely.
SEO, when done right, is like having a 24-hour salesperson on the streets
inviting customers to your site. Take some time and optimize your online store
today and start enjoying the benefits of more sales and business growth.
If you have spent so much time creating content, you will know how sad it feels when you don’t get as much engagement as you expected. Businesses are spending so much money on creative content so they can become a news source for their customers. Their blogs aren’t just to update consumers on new features, patch fixes, bugs and glitches in software, but also to promote their ethos. Content can be educational and for businesses that’s exactly what it should be. Brand news shows customers what you’re up to, who you’re talking with, what about and what they can expect in the future. But surely nobody wants to sit down and read your content do they? You’d be surprised how key marketing strategies can make customers want to read your news.
You’ve got mail
One of the best ways to keep customers informed is via email. This trusty old but gold method allows you to share content across a wide spectrum of customers. Newsletters are a short and sweet way to inform your customers on what you’re doing, tell them how to access new features and generally keep them up to date with what’s going on. Samsung do this by sending out email newsletters to their customers, showing them new releases of products, what the latest software update included and more. The engagement level will slowly rise when you start using email marketing to help with SEO. If you archive your newsletters, they can be changed in future to include current popular keywords and keyphrases. Thus your template and text is ready to be filled using the best consumer trends of that particular month or week.
Among the professionals
Sharing your blog posts on LinkedIn is an excellent idea. Your business is exposed to industry minds, so many experts can take a gander at what your business is exactly doing. You also get to speak with industry lingo, using jargon that professionals will appreciate. Thankfully, you blogs might also get shared, liked and commented on by such people. Among the professionals, your business will be talked about and this gives your brand news more leverage in expert discussions. You never know you might also meet other industry professionals or business owners that would like to collaborate with you. Getting interviewed or quoted by journalists is also something you should be aiming for when sharing on LinkedIn.
Offer your link
Working with SEO and marketing companies, you can offer your links to spread the word faster. SEO companies will use your link and smartly put it into an article that can be varied in tone. If you want an article that examines industry changes and examines the future, you can demand so. Putting your off-site link in this kind of article will project an image of your business being cutting edge and in the running to be seen as one of the more futuristic companies.
Engaging with customers with brand news allows your content to be viewed as an educational source. You can not just change minds but inform them, so your customers understand you better.
If you are a newbie entrepreneur, you might be feeling a little overwhelmed with just how much you have to do. You are no longer a specialist as you were in your full-time position. You now have many shoes to fill from finance whizz to marketing guru, and from social media manager to website designer. These roles can be difficult to master and the chances of you being able to fulfill them to the highest standard are slim. Instead, you need to consider the joys of outsourcing.
Outsourcing was once frowned upon as it was thought to show weakness and admitting defeat. If you are truly worthy of being an entrepreneur, you should be able to complete every duty and task yourself. This is a defunct concept in the twenty-first century and nuanced outsourcing is seen as a business function in itself. If you want to have every aspect of your startup running cohesively and to the highest standard, you will need external experts on board. Read on to find out why outsourcing could be money well spent.
The most crucial aspect of any modern business is the online presence. It's all very well and good having a snazzy all singing and all dancing website that is aesthetically pleasing, but what’s the point if no one knows that it exists. You need to outsource your SEO & web design capabilities to off site experts. These specialists will work with you to craft a website using WordPress or a drag and drop builder according to your digital marketing strategy. This means that your website will be designed to meet your goals. Perhaps you want a global reach, more followers on social media, hits to sales conversions, or you want to analyze the traffic that you achieve. A specialist firm can help you formulate strategy and adapt it according to your business vision.
Your online presence doesn’t begin and end with a website. You should be exposed across a number of platforms from your website to social media and from third party blogs to online directories. Emulating your brand across a range of platforms can maximize your exposure online and can help build your brand’s following. It doesn’t matter whether you import ball bearings from Taiwan or whether you design bespoke tee shirts for teenagers, you need to tap your niche online.
Making your website utilize SEO tools means that you will appear further up the Google search results. This means you will be the company harnessing the traffic and potential customers that are searching for relevant terms linked to what your business has to offer.
Forget spending a day a month working through tax obligations, pension contributions and job sharing legislation to ensure that your staff get paid on time. Instead, you can relinquish this responsibility to a third party. Outsourcing tedious administrative tasks such as payroll will free up your time to enable you to spend your hours on more important aspects of your business vision. Outsourcing payroll also means that you no longer have to worry about human error or panic about your staff being paid on time. A third party firm will work efficiently and accurately to ensure that your workforce gets paid the right amount on time.
If you always have a queue of people at your office door to complain about the server going down, WiFi being patchy or laptops freezing, it’s important that you can outsource your IT troubleshooting. Having to fix simple IT issues can take up a ridiculous amount of your time each day and can prevent you from being productive. WiFi downtime can also result in an unproductive staff team that become frustrated and struggle with low morale.
A specialist external firm can become your team of IT troubleshooters. These experts will work remotely alongside your IT system to ensure that downtime is minimal and that your assets remain secure. Rather than queuing up at your door, your staff can raise a ticket, pick up the phone or email the external team and have their IT issues rectified within minutes. Being able to work more efficiently will lead to greater productivity, which you can then convert into profit.
Being an entrepreneur is tough, often simply because of your workload and the variety of tasks that you need to complete. Forget about risking burnout and use outsourcing to help you. By utilizing outsourcing sensibly and according to your business plan, this could be money well spent.
There are times when you feel that you can conquer the world. Your business is growing, your clientele is coming to you and you’re ready for more. But that’s precisely the point you realize that you might not be quite as prepared for growth as you might think.
When things are ticking along at a steady pace there seems little point worrying that you might not be able to cope; you’re on top of things and it’s all working out just fine for you. When things are that good, that’s when you need to take a look at this blog and get ready for growth.
Whether you sell physical goods or services, you know that your website is the first place your customer base is going to head to and it’s those crucial first seconds on landing on your page that makes all the difference. If you’ve used a professional service such as Parxavenue Web Design Services you’ll have nailed that landing page and seen your hit rate zooming. Now it’s time to take a look behind the scenes, in the engine room of your site.
Pretty looks aren’t enough and your site must reflect a capacity for growth. Your site must be able to accommodate in increase in visits. Pages need to load quickly and properly and not just on laptops, if you’re experiencing issues with your mobile site, get it fixed as a priority.
If you have a checkout facility on your site it needs to be vigorously tested. Your customer confidence relies on a safe, secure and quick checkout. Any customer left hanging, unable to determine if their sale went through is a customer who will not return to your site again. Safety is a huge concern when it comes to checking out and paying for services or goods.
If you do have physical goods to sell, how will you go about fulfilling an increased demand? Do you have enough storage space or capacity to create/order more of the materials you need? It might be the right time to look at increasing your warehouse and office space in line with an increase in productivity.
Then there’s you. If you’re already at capacity, might you need to consider taking on extra staff? It’s a real sign of progress when you up your game from a one-person show to becoming a team player. If you haven’t had any experience of either recruiting or becoming an employer there are some useful courses you can take to get you up to scratch.
It’s no small thing to up your game when it comes to taking on staff and if you need to, hire the services of a recruitment company to talk you through the process and help you find your best hires.
Becoming an Employer
When you’re expanding your team, you’re going to need to think very precisely about the roles you need fulfilled. You’ll need to think about the exact work you’ll need your new recruits to take on and start this process by creating a job description. If the work seems to spill over into different jobs then you may even need to consider creating more than one role. Alongside your job description and this is equally as important. In this document you’re thinking about all the personal and professional qualities you’re looking for in a team member. You’re going to be working closely together so it’s vital to get this right and avoid making a hiring mistake that costs you personally as well as professionally.
Get the team right and your business is going to see more and more success, growth and hopefully profit. Consider your team to be your best and most valuable asset so take your time to get it right.
Growth in business is something you crave and perhaps something you fear slightly. It’s exciting while also being a little daunting but it’s also the sign of a healthy and successful business.
Start by getting the basics right and that means getting your website into a place where it can cope with sudden growth. Crashing websites are a thing of the past and no one has time to deal with a site that won’t load properly, whether on their laptop, phone or tablet. The design is one thing but its functionality is equally as important when it comes to making a great impression.
Then it’s down to you. Are you ready, are you prepared for growth, prepared to succeed, to up your team and possibly your own workload? Dare to dream of growth then go ahead and make that happen.
Steps to create job search website in WordPress – a beginner’s guide
Are you looking to start a job board using WordPress? Job boards enable people to secure positions and organizations to post their very own job listings.
With the developing pattern of the gig economy, beginning a job board has turned into a popular online business thought. You can make cash by tolerating installments for job listings.
In this article, we will tell you the best way to effortlessly make a Job Portal In Php Source Code and profit from it. You can likewise utilize this instructional exercise to add a job board to an existing WordPress site.
Beginning with Your Job Board Website in WordPress
You will require the accompanying things to make a job board site with WordPress.
A domain name (This will be your site's location. Model, wpbeginner.com)
A web hosting account (This is the place all your site records will be put away)
A job board augmentation for WordPress
Paid job listings add-on (if you need to acknowledge installments for job listings)
Setting up a Job Board in WordPress
The primary thing you have to do is introduce and activate the WP Job Manager plugin.
Upon activation, you should make a couple of pages that the plugin will use to show different areas of your job board.
On each page, you need to enter a title and after that, include a shortcode.
We should begin. The first page we will make will be for jobs. Necessarily make a new page and enter Jobs in the title field. In the content area, you have to include a shortcode square and glue the accompanying shortcode inside it:
Including a jobs shortcode
In the wake of including the shortcode, click on the publish button to spare your changes.
Next, you should rehash the procedure to make a ‘Submit Job Listing' page and include the accompanying shortcode:
In conclusion, you have to make a ‘Jobs Dashboard' page and enter the accompanying shortcode in the content area:
Since you have made all the required pages, how about we proceed onward to plugin's settings.
Place your mouse at to Job Listings » and click on page tab
Select job manager pages
From here, you have to choose the pages you have made before and after that, click on the spare changes button to store your settings.
General settings for WP Job Manager
On the general page, you can choose the date group, including Google Maps API key, or delete information when you uninstall the plugin.
Note: Google Maps API key expects you to give charging data, and you will be charged depending on your utilization. If you would prefer not to utilize Google Maps API, at that point, you can leave this alternative unchecked.
From that point onward, you can change to the ‘Job Listings' tab. There are various choices on this page to control the presentation maker and features accessible for job listings. You have to audit and alter them to your requirements.
Job listings settings
So also, you can control the job listings submissions by changing to the ‘Job Submission' tab. From here, you can manage new account settings, submission balance, alter controls, and the sky is the limit from there.
Job submission settings
To secure your site against computerized spam, you have to change to the reCaptcha tab and empower it by including the API keys. You will discover a connection to produce the required API keys beside every choice.
WP Job Manager likewise sends notifications to site administrators and clients. You can command them under email notification.
Reward tip: we prescribe utilizing the WP Mail SMTP plugin to fix the standard WordPress not sending email issue.
When you are done, remember to click on the spare changes button to store your settings.
Including New Job Listings
Contingent upon your settings, signed in clients can submit jobs straightforwardly from Submit Jobs page you made before.
Submit job posting page
As an administrator, you can straightforwardly include jobs from the WordPress admin area.
Just go to the Job Listings » Add New page and give a title, portrayal, and the job type for the job posting you are including.
Include job listings
In the wake of entering the title, depiction and picking a job type, you have to look down to Job Listing Data area. There you can give more data about the job, for example, area, application email or URL, organization data, organization logo, job posting termination date, and so on.
Enter job details
After filling the job posting information, you can see the job by clicking on the review button.
After that, you either include more details if you have to or click on the Publish button to post the posting.
To oversee existing job listings, you have to go to Job Listings » All Job Listings page in the WordPress admin area.
There you will most likely observe all the job posting posted on your job board. You can click on the pencil symbol to alter a job posting, see the filled jobs, and delete existing job listings.
Your site guests will almost certainly see all job listings by visiting the jobs page you made before.
Job listings page
Signed in clients will likewise have the option to deal with their job listings by visiting the jobs dashboard page you made before.
Including Paid Job Listings
You may have seen a few respectable destinations adding a job board to create additional income from their site. If your blog has a decent notoriety among industry peers, at that point, organizations wouldn't see any problems with paying a little expense to land their position posting recorded on your website.
To empower this feature, you will initially need to introduce and activate the Simple Paid Listings plugin.
It is a paid extra for WP Job Manager and enables you to acknowledge installments for job listings utilizing PayPal or Stripe.
Upon activation, you have to visit Job Listings » Settings page and change to the ‘Paid Listings' tab.
About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Php Affiliate Script Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.