Successful Blog Posts From Nick Throlson

instagram tips for 2018

Instagram Stories Ads And Other Insta Marketing Secrets For 2018

instagram tips for 2018


In the last 5 years, Instagram has turned into a go-to social network for businesses looking to put their names on the map. Companies love to use Instagram because it gives them a chance to connect with their targeted audience. And with more than 500 million daily active users it seems like an easy enough task…or is it?


If you plan to use Instagram to promote your business it’s important to stay on top of things. Knowing all the latest trends and statistics, using the right hashtags or when to post are some of the tricks you need to master in order to make this platform your money-making machine.


Here, we’ll give you some useful insights and help you uncover the secrets of Instagram marketing that will take your business to a whole new level.


1. The story behind Instagram stories


In 2017 only 8% of businesses used Instagram story ads as an attempt to engage more customers. Yet, the stats are about to change since 2018 is shaping up to be the year of the Stories. According to statistics whopping 88% of businesses are changing their strategies and focusing more on posting through stories.


Using Instagram stories quickly became a huge marketing trend. This relatively new feature released in March 2017 gives you a chance to experiment and see what works best for your business.


Still, the most important thing is to create quality content based on clearly established goals and KPI’s. After that, all you need to do is track your success rate through Instagram Stories analytics. Together with impressions and reach you’ll be able to see your Instagram Stories’ exits and replies from the last two weeks. And if you’re interested in generating traffic, try using a third-party tool for counting clicks.


2. Start boosting your posts


Getting familiar with Instagram advertising is something you’ll have to work on if you want to maintain or acquire high engagement. Luckily for you, it’s not that difficult. All you have to do is boost your posts to your followers. That way you can avoid using Instagram ads and special targeting.  Just take a regular Instagram post and promote it in order to get more likes, impressions and visits. Your post will look like a regular one accept it will have the “sponsored” sign and a call to action button.


3. Will Instagram profiles become the new home pages?


More and more people are looking for brands on Instagram rather than Google. Instagram profiles are becoming the home pages of the future so it’s really important to focus your attention on Instagram aesthetics as a crucial part of your Instagram marketing strategy.


Having a consistent aesthetic flow and a nicely organized color pallet could do wonders for your profile and attract new followers.


Aesthetic is essential for companies which base their business on visual appeal. For example, focusing on this type of social media marketing for real estate could make a huge difference when it comes to outshining the competition. There are many available visual Instagram planners which will help your profile really come together resulting in aesthetically pleasing appearance.


4. Everyone will shop on Instagram


Instagram decided to join forces with Shopify in a form of a new shopping feature integration.


This new feature will allow Shopify users to tag their product in a photo along with the name and the price of the product. Customers will be able to do their shopping through Instagram without having to switch to another app.


People from Shopify explain that partnering up with Instagram was the next logical step because staying on the same platform will only result in increased number of additional sales. So, if you’re not using Shopify yet, this might be the best time to start.


5. It’s all about Instagram analytics


If you want to run a successful Instagram campaign you’ll have to get familiar with Instagram analytics. Mastering analytics tools is really important because it will help with constantly changing the Instagram algorithm.

Also, frequently optimizing your content is another crucial factor in generating a high number of impressions and engagement.

And since 2018 seems to be all about Instagram analytics, you can look forward to more advanced versions of the tool not only limited to mobile apps.


If you want to be a successful marketer you need to stay on top of your game. This year is huge for Instagram, especially Instagram Stories so make sure you’re amongst the first who’ll use all its potential and put it to good use.



WordPress Trends 2018

WordPress Trends You Need to Look Out for in 2018

WordPress remains the single most popular website development platform accounting for almost 6 out of every 10 websites on the internet. From small businesses to global brands, WordPress comes with enough features and power to serve all their needs. This, however, doesn’t mean that if the majority of websites on the internet use the same platform, they are alike. There is a huge diversity in WordPress development and the tag of ‘open-source’ means that it is consistently updated with cool new features that further propel its popularity.

This means that while WordPress remains the natural choice for businesses, WordPress development companies have to constantly reinvent themselves with new capabilities and features to deliver websites that match the latest trends. Now, given that this platform spans across the Internet, the trends of WordPress are actually a precursor to the overall web development trends to follow. So, let’s take a look at what’s in the store for this year:

1. Single-page Websites

The problem with most of the online services today is not that they fall short of doing any particular thing, but that they do too much! When users visit any website, they are virtually bombarded with tabs and links that lead to another page with other similar links and tabs with information scattered all over. This, instead of making them informed, makes them confused. One of the key trends we are now witnessing is simplicity- simplicity without subduction.

As the name suggests, single-page websites arrange all the information on a single page

2. Parallax Scrolling

It was initially used in 2D games but is now a popular choice for website design to help create a more immersive user experience. The basic concept is that when the users scroll, the background moves slower than the content on the front. This creates an illusion of depth thus giving the website a unique feel and inciting higher user interactions.

3. Microinteractions

Microinteractions are a pretty effective tool for improving the usability of websites while ensuring that it remains fun for the users as well. These are snippets of animations, gifs, or other components that make websites more vibrant and engaging.

4. Mobile First Websites

The term mobile-first has been tossed around for quite a while now. But more often than not, the implementation has been towards a responsive design- that adjusts according to the type of device it is accessed from. While this has enabled businesses to deliver a uniform experience across all platforms, the focus is now shifting to exploit the prominence of mobile devices with the explicit mobile-first approach. This prioritizes interface and features for small devices and later, tailoring them for desktop use.

5. E-commerce Themes

The immense success of eCommerce businesses in the last few years has also transformed how eCommerce applications are developed. While there are a plenty of frameworks and tools dedicated to building virtual stores, possibly none of them come with the simplicity of WordPress. Keeping that in mind, WordPress also offers an array of eCommerce themes and other tools, to create virtual stores by using only WordPress. This is one of the trends that are guaranteed to take off in days to come.

Overall, it is the combination of simplicity and powerful components that has made WordPress the favorite among all web developers. And as the community grows and the technology is empowered with more capabilities, it is to expand its footprint to the extent that the only natural choice for building websites would be to hire WordPress developers.


What Does Your Business Need to Spend Money On?

When you start a business, you will probably hear all sorts of advice about how you need to save money in any way that you can to avoid going under. However, there are plenty of things that you will need to invest in to ensure the successful running of your company. It is these that we will be discussing in more detail in this article.



The design of your small business really makes a big difference to the overall public perception of it. A typical customer actually pays a great deal of attention to things like your logo, and this is what is likely to make them trust you over your competitors. And the branding of your company will also be highly visible throughout everything that you do from your business cards to the signage outside your offices, so it is an important decision.



Unless you have a clear marketing background, you should consider outsourcing your marketing needs to a professional agency. This involves clearly knowing the target audience of your product, targeting them in the most effective way possible, and being consistent throughout all your activity. Strong marketing helps to maximise your business sales, so it is extremely important.



Strong technology can really help to streamline your business and remove tasks which would otherwise be complicated and expensive. Remember, if you are looking for funds for your company, you can always utilize a small business loan online. Obviously, technology encompasses a wide variety of areas including instant messaging systems, website design and an integrated phone system.


Accounting Services

One of the first and most valuable services that you can look to outsource is your accounting. A professional accountancy firm can help you to optimise your business, as well as reducing waste and inefficiencies. If you try to do everything yourself and you don’t have a great deal of experience in this area, you may well find that you are spending more money than you are saving.



Protecting your business from all the threats that exist out there is one of the most valuable things that you can do. You never really know when disaster could strike, and if you aren’t prepared to deal with it, your business could end up being affected massively.


Legal Advice

Just as accountancy is an area of expertise that is worth spending money on, so too is legal advice. There are a myriad of legal issues that can affect businesses of all kind, so if you are not experienced in this area, you can easily get into all kinds of trouble. You may only need this on a temporary basis or it may be something that is ongoing. Either way, it can be invaluable.

So, these are just a few of the things that your business needs to spend money on when you are first starting out. Obviously, you need to create and maintain a clear budget to ensure that everything is properly accounted for.  

Set Up Your Own E-commerce Website?

Do You Have What It Takes To Set Up Your Own E-commerce Website?

The world of e-commerce is exciting and filled with possibilities. You’ll have read many success stories about people who’ve made their fortune with an online store and perhaps even felt inspired to give it a go. If you’ve always wanted to work for yourself, e-commerce could be a great option, a venture that allows you to call the shots and reap the rewards. It sounds great, but it’s not exactly easy. Think you’ve got what it takes to make it big in e-commerce? Take a look at the following before you dive in.

Getting started

Getting set up with an e-commerce website isn’t as simple as just having an idea and building a website. It has to be a great idea and an outstanding website to stand any chance of success. This 7 part guide on how to get started in e-commerce explains the step-by-step processes you need to go through to build a successful online store. You’ll need to do a lot of research and testing to find out if people even want to buy your product. The initial research is worth it, however, to make sure you don’t invest a lot of time and money into something that won’t pay off.

You’re going to need help

An e-commerce business has a lot happening behind the scenes. Not only does someone need to manage orders and deal with queries, but there are also people responsible for the website maintenance, marketing, finance and other areas. This may all sound like something you can do yourself, but you’ll soon find that it takes a team to get this working. To get a team in place, you might need to source investment or take out a business loan – something that could be a gamble if your venture doesn’t take off.

It could be a long time before you see any profit

There’s a misconception that the money to be made online is instant, and sadly this couldn’t be further from the truth. Your success depends on many different things, and you could go months or even years without seeing real profit. Many people have to retain their income from elsewhere to get by during the launch phase of an e-commerce venture, so don’t think about quitting the day job just yet. There are many mistakes that people make with e-commerce at the beginning, so if you make sure that all bases are covered before you begin – you could see a profit sooner than expected.


E-commerce is a great money-maker if you know how to play it, and could be the start of a profitable new adventure for you. At the heart of every great e-commerce venture is a fantastic website, and there are a lot of elements you need to make sure your website is a success. Do your research, ask others how it’s done and make sure you know what you’re doing before you throw yourself into the world of e-commerce.

Marketing Stratigies

Marketing Trends To Make Your Mark In 2018

January might mean the time to be making new resolutions personally, but it may also be time for businesses to do the same. One resolution all businesses should pin to their office wall is revisiting and refreshing their current marketing strategy. To continue to grow as a thriving business in today’s busy modern world, keeping track of the newest trends can make the difference between making that 1000th sale or missing out altogether. Below are a few trends that are key to watch out for this upcoming year:  

Hello Siri, Alexa, and Google

Voice-activated search is becoming increasingly popular in 2018, especially with the introduction of devices such as the Google Home Hub and the Amazon Echo to our homes. These devices have revolutionized the home by allowing consumers set alarms, play music and order shopping using their voice alone. The smart technology means marketers now have the power to create a specialized copy using advanced keywords to help consumers find even more services and products related to their voice command.     

Smartphone Traffic

As millennials become the focus more of marketing in 2018, it’s safe to say traffic sources are currently to be found primarily from smartphones, rather than desktop computers, as they grew up with the power of the internet at their hands. Traffic from smartphones is predicted to continue to rise in 2018, meaning creating engaging, yet concise, copy that’s small-screen friendly is key. Your current content on-site and your search engine optimization strategy may need to be revisited to allow your consumers to read your copy easier on the small screen. It’s time to move away from chunks of paragraphs, each heavy with keywords, and instead craft content people can read and view on the go. This could mean turning more towards videography and infographics, rather than text-centered articles.  

Social Media and Live Videos

Tapping into social media isn’t a new idea or a new trend, but it’s arguably one of the fastest growing marketing platforms for the digital age. Nearly 800 million users log on and post to Instagram every month. Social media channels are ideal for sharing a variety of rich-media posts, including videography. Live Videos came into their own in 2017, but in 2018, the trend continues to grow. They provide real-time engagement with visitors to your social media channels, with Facebook and Instagram being the ones to watch regarding Live Videos. They can target potential audiences as consumers chose to watch a Live Stream and continue to scroll past advertisements.   

Augmented and Virtual Reality

The popularity of smartphone game Pokémon Go was able to show marketers that there is a channel waiting to be tapped into for their next step in their strategy. Pokémon Go was one of the first that used AR content to create an immersive game by tracking the users’ locations and time-zone to adapt their experience. Augmented Reality offers consumers the opportunity to experience immersive story-telling from their favorite brands, and it’s one to watch in 2018.