The Consequences of a Negative Workplace

The Consequences of a Negative Workplace

There are countless ways that you can make your business better. You could get feedback from your customers, and look at ways to improve your products or services, or you might look at expanding into new areas (or even scaling back to serve just one community). One underrated way to improve things is to look at the atmosphere of your workplace and ask yourself whether it’s really as good as it could be. It’s normal to get wrapped up in all the responsibilities of running a business, but it’s always important to look at the overall happiness and satisfaction levels of your employees. 

Why is this important? Well, for one, it’s just nicer to work in a pleasant atmosphere than a hostile one. But also, improving the vibe of your workplace can have real, long-term impacts on the productivity and well-being of your business. You might think that hostile work environments are all surfaced-based, but that’s not the case. Productivity drops a lot when staff are unhappy in their work, and it also leads to a high turnover rate of employees — and this, as anyone that has hired employees before will know, can be expensive.

So it’s recommended that you keep an eye on the overall mood of the workplace, and take steps to improve things if it’s not as positive as it could be. There are many reasons why there could be a negative atmosphere in the workplace. To learn how to handle negativity in the workplace, check out the infographic below. 


Infographic Design By USC USC

Tips When Making Commercial Real Estate Investments

Tips When Making Commercial Real Estate Investments

If you are looking for a new business, commercial real estate is one of the most promising. With the high-income potential and excellent appreciation value, it is a great way to diversify your investment portfolio. To succeed in commercial real estate investing, keep on reading and we’ll let you know the best things to do. 

  1. Learn How to Spot a Good Deal 

One of the basic principles of investing in commercial real estate properties is to buy low and sell high. With this, you need to have an eye for good deals. You need to know the different types of commercial real estate properties and determine which one has the highest earning potential. By recognizing a good deal, it will be easier to know where to put your money. 

  1. Do Not Put All Your Eggs in One Basket 

Diversity is one of the secrets of successful investments, even in real estate. This means that you should not spend all your money on a single property. It would be best to spread your investments across several commercial properties for better earning potential.

  1. Build a Team 

Investing in commercial real estate is not a one-man job. You should build a team with key people to help you make intelligent decisions. This is especially true if you are inexperienced in real estate. You need to work with lawyers, accountants, financial managers, marketing professionals, and other professionals who can help increase the yield of the investment you are about to make. 

  1. Invest in Your Knowledge 

Get some training to succeed in commercial real estate investing. Even if you do not have the luxury of time, there should be no excuse. Many online courses can help you become an expert. These courses will provide the essential knowledge you need, such as property management and development. 

  1. Study the Market 

Before investing in any property, you need to know more about the market. For instance, you need to conduct a feasibility study, which will let you know the potential earnings of the potential investment. 

  1. Perform Due Diligence 

Due diligence is important to make investment decisions that you will not regret. While you need to be decisive, you also need to be diligent. Do not give in to the pressure of deciding in haste. Take the time to learn more about the property before investing. 

  1. Think Long-Term

To thrive in commercial real estate investing, you need to understand the lifetime value of the 

property. Do not be easily tempted by the cheap prices. Over time, you will need to spend money on the upkeep of the building. Otherwise, you won’t be able to attract tenants, or you cannot sell it at a price that you initially wanted. 

Making a commercial real estate investment is not easy. To be successful, consider our suggestions above. From having an eye for spotting good deals to having a long-term perspective, these things are crucial to make the most out of the investment.

How To Increase Your Conversion Rate: A Quick Guide To Content Design

How To Increase Your Conversion Rate: A Quick Guide To Content Design

In these times, marketing techniques like SEO, PPC or blogging are very popular.

It's all about Online Marketing, creating informative content and so on.

But what about Content Design?

What if you create excellent content, but nobody wants to read it because your content design is just bad?

Well, then you've wasted all your time and effort and also, a lot of money.

You created a lot of informative content, put hours of work in it, and it was a total waste of your time.

This is simply a worst case scenario for profitable businesses.

But don't worry. These Quick Guide will show you how to design your content superclass and make it more engaging, get more readers, and also more customers.

You can even supercharge your Conversion Rate by taking your Content Design to the next level.

So, let's dive right in.

What Does Content Design Actually Mean?

In fact, Content Design means designing digital content. Digital Content could be plain text, pictures or videos. Basically everything you can find on the web.

If you have a good Content Design, you will also have a good user experience on your site. Good Content Design aims to achieve an emotional effect on the user at a specific moment.

The main reason for putting some effort in good Content Design is quite simple: Get more readers and more customers.

The Foundation Of A Good Conversion Rate: The Landing-Page

The Landing Page has the highest conversion rate and this has one simple reason.

Hick's law states that the more options available, the more time customers need to make a decision.

If you want to optimize your Conversion Rate, you will have to reduce the number of options on your site.

Let's take a closer look at Google. You ever noticed that the search engine has a very, very simple design?

There's just the search bar, where you can enter your search query, nothing else.

Of Course, also everybody is using Google because it's super easy to use.

Content Design Guidelines

It's not luck, where the eye of users move to, but rather the result of a targeted design. You can guide the user's attention by so-called Focus Points.

Focus Points are fields with more design aspects than other fields. There are several possibilities for the design of these so called Focus Points:

  • Minimizing the design to a single element
  • Placing elements in the “middle” of the golden-ratio (Ckeck out this article if you don’t know about the golden ration )https://apiumhub.com/tech-blog-barcelona/golden-ratio-in-web-design/)
  • Eye-catching design of an element
  • Use free space
  • Strong contrasts in shape, color and size
  • Well-defined lines that refer to an element

Using these guidelines, you can guide the user's eye in a targeted manner. As soon as you have done this, you need to trigger user interaction.

In most cases, bare content is not enough, rather you need to meet the emotional needs of users.

Meet User's Emotions

The user should enjoy your landing page. You can achieve this by designing it intuitive and personal.

For example, you can use Hero Shots. These aim to help the user identify with the product and encourage him to click on a CTA.

Also, you can use classic storytelling for most landing pages. By adding click elements to your content, the user is able to make some Micro-Conversions.

And finally, the user is more likable to make a real conversion and buy your product.

Easy, just put these things into your content, and you will notice your sales start growing. 

Phenomenon of Emergence

Using this phenomenon, users can only discover an element's properties by interacting with it. For example, you can link certain shapes to information that appear in sequence. When you do that, users only can get information when interacting with these elements.

Here are some examples:

  • Fixed images or elements
  • 3D buttons instead of ghost buttons
  • Hover Effects
  • Animated quotations, statements or click elements in your content
  • Scroll-effects

If you implement this super easy strategy, most users will feel more engaging and this means more sales for you. 

Social Proof

When making purchasing decisions, we often rely on our instincts or listen to the advice of friends and colleagues. Nobody wants to sit in front of a computer for hours and weigh up the pros and cons of different products. 

That is why we prefer to rely on the decisions of our friends. Therefore, your site must show some social proof.

You can use the following elements to do that:

  • Success stories of customers
  • Testimonials
  • Customer Counters
  • References to successful projects
  • Awards
  • Events

Social Proof is one of the important To Dos, when it comes to encourage people to buy your products.

Be sure to implement some of the strategies mentioned above, and you will be save.

Conclusion

That was a Quick Guide for creating good Content Design on your own website, blog, Online Shop or whatever.

Trust me, there is a lot of information out there about Content Design, designing CTAs, Landing Pages and so on.

I can only tell you that you have to focus on the main aspects, as long as you probably don’t have time to create a site which is totally perfect.

In this Quick Guide, you learned the basics. Implement what you’ve read and you will be good to go.

About the Author

Moritz Bauer studied Industrial Engineering at University of Constance in Germany and is passionate about ECommerce and Online Marketing. In these times he writes engaging articles about Amazon FBA on his blog smartminded.

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Most of your customers bounce back from your website because of its reduced load speed? I trust you were also close to some sites due to some issues. I was. That is the reason I incorporated an extreme list of things you have to think about image optimization. It will be long, but I trust you will think that its value is perusing. Moreover, for the work, I suggest hire  a wordpress designer.

Image Optimization Benefits 

Image optimization for your website comes with numerous benefits some of them are 

  • It pumps up the website loading speed.
  • It helps your website image rank better in search results
  • It will improve page indexing speed
  • It will take less space on your server

Save Image in the Following Format 

After the creation of an image for your website using different image creation tools, You have to save an image using different file formats. The most common format used for photo saving is JPEGs and PNGs. Both are having their advantages as if you choose JPEGs, then it is best to show complex color photographs, and its image quality is also high. Moreover, if your website has icons ten, it must be in png format.

Image Must be Responsive

The image of your website must be responsive so that it can be easily open on any device. This can be quickly done using HTML attributes like srcset, sizes, and media. These attributes allow you to optimize image according to the device and improve the overall performance for the device

Below is code which shows image is not responsive 

<img src=”/img/blog/responsive-images.png” alt=”responsive images”>

Now adding the responsive attributes in your code, it must be like 

img sizes=”(min-width: 1200px) 730w,

            (max-width: 1199px) 610w,

            (max-width: 380px) 350w”

     srcset=”/img/blog/responsive-images-lg.png 730w,

             /img/blog/responsive-images-md.png 610w,

             /img/blog/responsive-images-sm.png 350w”

     src=”/img/blog/reponsive-images.png”

     alt=”responsive images”>

Scalable Vector Graphics

Scalable Vector Graphics (SVG) enables vector graphics to be shown in the program. They are regularly utilized for company logos, for example, the KeyCDN logo you see at the top of this site. SVG documents have an exceptionally tiny record size, can be scaled losslessly without expanding the document size, and can be animated or changed with JavaScript. Another favorable position of SVG pictures is that Brotli or Gzip can compact them.

When you use SVGs you can incorporate them like you would like some other picture, for example:

<img src=”/img/blog/example.svg”>

However, this can get somewhat trickier on the off chance that you are utilizing a substance the executive's framework like WordPress, as this kind of record isn't allowed for security reasons.

Image Scaling 

When you start working with images, Start for the baseline is essential, and this is the part where image scaling is significant. A large portion of you have most likely observed the accompanying Google PageSpeed Insights optimization recommendation at some moment that running a speed test:

By compacting and changing the size of … you can spare 14.2 KB (54%).

This suggestion alludes to your images being scaled down from the first measurements, either through CSS or an HTML attribute. For instance, this would happen if a picture being served has a different width of 1460 pixels but is being served at 730 pixels to fit in the compartment that it has been set in. This can be an issue in a ton of content management systems, for example, WordPress or Magento, because subject designers will, in general, scale images down in responsive themes utilizing CSS.

It is usually suggested that you upload images at scale. This implies trimming images before being uploaded, which will spare assets and, furthermore, will keep you agreeable with the PageSpeed Insight guidelines. On the other hand, you can upload various resolutions of your images and serve the right resolution for the right gadget.

Use of Image CDN

Image CDN is the best way to speed up the delivery of the image of your website. This is because it decreases the latency of the user by saving the image on the user network. Images CDN also allows individual control over the protection of your image and also hotlink protection.

Compress image 

Image compression is essential because it removes unwanted data from the image, such as additional color, location, and many more things that are not important for your website. There are several tools on the web which you can use for image compression. some of them are mentioned below

Best Online Tools for Image Compression 

  • TinyPNG 
  • Optimizilla 
  • Compressor 
  • ImageOptim 
  • ImageSmaller 
  • Kraken 
  • JPEG.io 

Author Bio: 
Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire expert wordpress developer, staffing, HR services, and Careers advice service for overseas and international businesses.

How To Enhance User Experience With Your Website Design?

How To Enhance User Experience With Your Website Design?

As an online entrepreneur, your site is your greatest business resource. Filling in as the hub to advance your business, it's simply a definitive tool to sell and your services or products. Talking as an online entrepreneur myself, we wouldn't have an online shop if not for our site! Making a site is an unavoidable piece of setting up an advanced business. Sites are for sure compelling for organizations as they give simple access to all the data, services gave by the business. In any case, just making a site isn't sufficient, giving a great client experience to the visitors is considerably progressively significant. These visitors must be offered with unique User Experience (UX) so as to lift their general browsing experience. 

A decent site is estimated by a couple of significant components, one of them being the length of each visit. The more they remain, the more they will find out about your business and engage with what you offer. That carries us to our principal point; UX. UX represents User Experience, which implies that so as to become one of the top user experience design companies you should guarantee it's open, usable, productive and simple on the eyes. These components together will assist you with making a joyful journey for your visitors and keep up an outstanding UX. 

What Is User Experience? 

User experience (UX) alludes to the set of practices that customers show while interacting with a site. A few variables impact UX, from web design to make design. All the more explicitly, client experience characterizes clients' impressions of your site or other application dependent on how simple and wonderful it is to utilize. At the point when you improve UX, you make a progressively attractive place for clients to interact with your brand. 

Ways To Enhance User Experience With Your Website Design

  • Check your site speed 

The speed of your webpage is one of the most significant components to improving the client experience on your site. These days, site visitors anticipate quick outcomes and won't look out for your site to load, so you have to ensure your site loads rapidly. Thinking about how to check your site speed? Google offers a free instrument called PageSpeed Tools that can test your speed so you can enhance your site. 

  • Page Loading Time 

Page loading time matters a lot when we talk about website design and furthermore when you are in for offering an extraordinary client experience to the customers. If the loading time of your site is excessively moderate, it will disappoint the customers and will, at last, hamper the changes. Page loading time likewise assumes a crucial job in helping the clients choose whether they will additionally visit the site. If they are underserved as far as client experience for the absolute first time, there are more brilliant possibilities they will disregard your site for future reference moreover. 

If you are in WordPress, there are different guides to get you through the way toward accelerating your sites. What you can be sure of is that web hosting server has a major task to carry out in speed. If you are worried about hosting that is dependable and modest, utilizing Bluehost or Hostgator might be astute. Of late, there are great things about web hosting hub which could be another alternative for you. 

  • Utilize Attractive CTA 

Your CTA (Call To Action) should be open on each page of your site. It will help in getting the higher change and also adding to unique client experience. Another significant thought is to Call To Action over the crease so clients can easily view the button and answer to the equivalent if they are willing to. Giving your visitors a simple possibility of finding and responding on CTA is an approach to acquire changes. Hence, make enough space for this site UX design pattern. Geek Jerry had the option to expand it's email select in rate by 27% with simply clarifying CTA.

  • Be responsive and mobile-friendly 

Your site must be responsive and mobile-friendly. There's no chance to get around it. Individuals are getting to your site on a desktop as well as through their phones and tablets, so it's basic for your design to load appropriately into the distinctive sized screens that individuals use. Google has likewise begun punishing sites that aren't mobile-friendly, so if you need to appear in the search results (which I'm certain you do!), you'll need your site to be responsive. 

  • Site Security 

Your clients will create trust on you if they have an affirmation of the security of their payment details saved money on your site. With a robust site security, you can easily assurance an extraordinary browsing experience to the clients. A security seal is therefore going to get an ever increasing number of customers for your business. More customers will furthermore help in getting more conversions. Peruse increasingly about WordPress security here. 

  • Bullets 

Bullets, then again, assist clients with getting quick data about the key features of the services and product in which your business deals. Along these lines, considering this specific web design trend will help in drawing in the clients moreover. While utilizing the visual cues, you can go creative and incorporate various images to enable the perusers to comprehend what has been portrayed in the projectiles. This will make your website page progressively appealing. Utilizing projectiles is additionally useful as it powers the designers to confine the focuses and help the clients see all the more unmistakably. Drive had the option to expand its conversion by 20% by simply utilizing bullet points. 

  • Motion and Animation 

Counting motion and animations has a considerable amount of focal points. In any case, it is a major no to utilize these components in the titles and passages also. The inconspicuous animation however can help in drawing in the clients towards a call to action. The animation is additionally great to use if you are wishing to show different notices on your site. Attempt to utilize this component so as to stand out enough to be noticed. Pictures do get inclination over the content and it likewise goes valid with web design trend. 

  • Hamburger Menu 

Hamburger menus are popular for expanding the UX as they demonstrate that there is something clients are not seeing. This starts the desire of clients to discover increasingly about the features and the functionality of the site they are visiting. The hamburger button is additionally significant as it demonstrates that there are some increasingly significant things covered up to be found by the clients. This offers a simple method to draw in the customers over your site, holding them for a considerable length of time and hence, adding to the changes eventually. 

  • Utilize High-Quality Image 

Pictures are viable yet they won't do any great if they have not been made well and upgraded further. When utilizing the pictures, attempt to pick the ones having the high-goals. See whether they set up an association with your site. Try not to utilizing stock images as they are not as successful as the genuine ones. On one hand, where pictures will add to the total style of your site, they will likewise add to holding the visitors over the site and add to their general client experience.

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design etc..

Tips you should remember to improve your SEO with the help of Social Media

Tips you should remember to improve your SEO with the help of Social Media

Social media impacts your search rankings yet not in the manner you may think. The facts confirm that search engines, for example, Google doesn’t legitimately factor in the social impact on their ranking algorithm. While this doesn't give you a reason to overlook social media thoroughly. One reason why social media fundamentally impacts your search engine ranking is a result of social sharing. This brings various advantages and among them are inbound links. In the event that you know somewhat about SEO, you have most likely discovered that inbound links assume a basic job in deciding the value of a site to search engines. The more inbound links your site has, the more significant it is viewed as. 

The search industry is constantly buzzing about how social media software and also facebook messenger bot can impact SEO. social media SEO alludes to how social media activities can help your site's natural traffic through search engines. It's a point that never gets old. It makes your SEO activities successful as well as worthwhile. 

Nonetheless, in spite of prevalent thinking, web-based social networking doesn't legitimately add to SEO. At the end of the day, social signals don't legitimately help rank better. The links that you share on Twitter, Facebook and Pinterest may enable your brand to get more introduction, yet they aren't seen by Google as a ranking signal. 

Reasons to Up Your Social Media Game 

Search engine optimization is tied in with increasing greater visibility and getting more individuals to naturally visit your site. Social media marketing then again is tied in with taking advantage of social networks and getting found on them by the opportune individuals. The two of them may appear to be unique yet have overlapping objectives. Fundamentally, they cooperate. This is the reason web indexes are getting increasingly social, and social networks are transforming into significant search engine tools. 

  • The Content on social media Gets Indexed 

The correct sort of social media content published on a regular basis can have a tremendous effect on your overall content marketing campaign. Also, when you discover that your social media posts can get crept via the search engine spiders and get indexed, things show signs of improvement. 

  • Social Media Helps Build Authority 

Search engines give a great deal of weight to a site's authority, making it a basic SEO factor to concentrate on. According to search engines, if your page or domain has a high value, it has high authority. Furthermore, a superior opportunity to rank above sites with not really solid authority. 

  • Social Media helps Involving Real People 

While SEO has a technical side to it, it's not just thing you ought to be centered around. The majority of the blackhat or unethical SEO practices are technical in nature, but neglect to give long term results since they take the “client” out of the equation. These strategies are not about individuals when search engines are explicitly searching for a human touch. 

Tip to improve your SEO with the help of Social Media 

  • Get More Quality Links 

Backlinks have consistently been a significant factor with regards to a site's ranking in the search engines. Both, the quality and the quantity of backlinks strongly affects how well your site ranks. By concentrating your efforts on better social media marketing, you are bound to pull in the correct sort of backlink openings. At the point when your content has a higher number of online networking shares, it is gets taken note. 

  • Increment the Number of Branded Searches 

Developing your audience and building a solid brand is a gigantic piece of any online marketing campaign, social media marketing is also the same. Your social media pages and profiles assist you with making an association with your picked set of audience. With your steady social media updates and by providing quality data to them all the time, they perceive your brand. They know what your identity is and what sort of content you make. Also, beginning considering you to be a trusted source. 

  • Tap Into Local Search 

In case you're a little or medium-sized business with a physical address, you can't and ought not to disregard the intensity of local search. Google knows the significance of topography and its pertinence to giving individuals a superior client experience. With a vast dominant part of the Internet clients searching for local organizations on their mobile phones, neighborhood look will undoubtedly develop. 

  • Understand What Your Audience Wants 

While the significance of keywords in SEO continues as before, the manner in which they're being explored has advanced throughout the years. Today, finding and choosing the correct keywords includes a solid understanding of “client's expectation”. Without understanding the expectation of the searcher, the picked keywords may not give you the outcomes you're searching for. If you search for “scene photography”, Google needs to know why you did as such so as to serve the most significant outcomes. 

There are numerous approaches to find out about what your audience needs, for example, email feedbacks, however, you can do likewise with social listening. By following and investigating the different sorts of discussions your audience is having via web-based networking media, you can pick up bits of knowledge into their wants and needs. This can assist you with making content that takes into account their needs, which thusly gives Google and other search engines what they're searching for. 

  • Build a Strong Audience or Following 

Making an incredible product is clearly the initial move towards accomplishing extraordinary marketing objectives. In any case, so as to genuinely consider your service or product a triumph, it is critical to get the message out about it among your intended target audience particularly the early adopters. Keep in mind, if your audience doesn't think about your offering, it's in the same class as not having it. 

The marketplace of today is profoundly focused where organizations are prepared to make a genuine investment to get a lot of the pie. Which is the reason you need to place in the required additional push to effectively connect with your intended target audience? The more proactive you are in your methodology, the better outcomes you will see.

Build Partnerships 

In our very own social media strategy, while regardless we use strategy one (deliberately sharing our content via web-based networking media), I've been moving more or our time toward utilizing social to build strategic relationships prompting potential associations. The way that it's gotten substantially more hard to contact an audience naturally nowadays implies we should focus on the one thing social media shows development over practically some other marketing channels: cultivating connections. there are three levels of relationship-building you should focus on with your social media: 

  • Brand fans. This works with both of the past strategies since it will expand the introduction of your content and assemble progressively positive brand specifies via social media. The active social media clients who love your brand are unpaid supporters who duplicate your adequacy for free. 
  • Organic influencers. Organic influencers are social media accounts that have an impact significant to your brand earned in view of real aptitude, authority, and dependability. 
  • Strategic partners. Strategic partners are representing non-focused organizations or persuasive individuals in your industry with whom you can co-make significant content and experiences that influence both of your social audiences.
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Author Bio –

Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using equity based crowdfunding sites. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.

For More:

LinkedIn:

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs

Google+: https://plus.google.com/+AisTechnolabs

The Best Ways To Monetize Your Blog

The Best Ways To Monetize Your Blog

Pixabay – CC0 Licence

Once you have got off the ground with your blog, where do you go next? Because there are so many different strategies out there to take on board not just with regards to the art of blogging, but also driving traffic, the question soon comes, “how can I monetize my blog?” Because so many of us are now looking for a way into earning money from our blog that we have to hit the ground running. And because starting a blog means that we want people to see what we have to say this means that we've got to find approaches to market our blog and now it seems that anybody coming up through the ranks already has a firm grasp on marketing. But for those people to have no idea where to begin what are the ways to monetize your blog?

Affiliate Marketing

Affiliate marketing is one of the most popular methods because if you don't have your own products to sell all you need to do is develop content that links to specific products that are already out there. Because there are so many types of affiliate marketing programs it can be a minefield to navigate. This Legendary Marketer review is one approach of many but it's important to note that when you are looking for the right affiliate program that it does link in with the type of products that you are passionate about and is inherently linked to your blog. There is no point in having links to fitness equipment when your blog is all about the travel lifestyle. You must remember that with the content that you're creating the products should be seamless.

Selling Ebooks

While the best ebooks are the ones you create yourself this means that it can take a while to create this product that resonates with your readers. Ebooks can provide a quick pathway to monetizing your blog just as long as you create the right type. Non-fiction ebooks are quite straightforward to create because they don't necessarily require excessive planning like a novel would but you're also teaching people skills that they can use. Promoting your ebook through the blog is easier when you create attractive content. And then by building a sales funnel you can then start to sell your ebook in a more automatic fashion which will result in more effective passive income.

Selling Digital Products

At the same time, you can sell digital products of a similar ilk to ebooks. It seems that many bloggers sell ebooks because it's that right balance of weighty content at a cost that isn't too excessive. But there are other digital products that you can sell such as videos, PDFs, and software. At the same time, you can also sell your expertise via coaching. The great thing about being a coach is that you can charge a lot of money for an hour-long session. But it's important that you diversify your efforts and provide packages that are able to cater to various types of customers.

Email Marketing

Email marketing is one of the older approaches but it's still very effective, just as long as you have a list to begin with. There are many email marketing platforms out there that can help get you started but it's a chicken and egg situation where you need to already have the followers in place so you can start to build a strong connection with the readers by marketing your product through them.

Advertisements

Many bloggers go for the PPC approach but this only works if you have huge volumes of traffic, approximately 10,000 visitors or more every day, and even then the income will be minimal. You could negotiate with advertisers directly and use display ads rather than PPC adverts. Again, this is to do with making sure the product is within your specific niche. Because PPC is an expense up front you need to cross the 100,000 visitor threshold to make any significant profit. It's always worth contacting the advertisers especially if they are looking to push your specific product.

Monetizing your blog isn't a megabucks operation at the outset, and as everybody is looking to monetize their blog it's all about finding the niche approaches that suit the brand you're trying to build. Because there are so many different streams of income it's important to remember that you undertake the relevant research to ensure that you are staying true to your blog and your brand. If you want to start monetizing your blog you have to treat it like it's a business.

The Best Ways To Monetize Your Blog

How to Best Optimize Images for Your WordPress Site

Whether you’re an experienced WordPress website designer, or you’re just starting, you probably have some experience with images. From choosing or creating the right one to loading it into your media gallery to placing it into your theme, builder, or code, it can be a tricky business. Images are not just important; they’re essential. 

A website is nothing without high-quality, compelling images to keep visitors engaged and to keep the aesthetic flow of your web design moving, but it goes beyond that. Pictures can also affect website loading speed, search engine optimization (SEO), and speak volumes about company brand, in both positive and negative ways.

You cannot take this seriously enough; it’s that important. 

wordpress

Website Loading Speed

There are few things in this world as infuriating as a slow website. This is a part of website maintenance that too many people overlook, to their detriment. The entire digital landscape would be completely different if major companies and experienced website designers didn’t make this a priority. Can you imagine using Google, typing in your search criteria, and waiting two minutes for the results to pop up? No, because that would never happen. Google couldn’t survive if their load times were that slow. Beyond that, Google prioritizes load speeds and ranks faster sites higher on search engine results. 

Images play a large part in that, because to house all those pixels, image files are large. Most of the time, they’re too large. The trick comes in finding the balance. You need a file size and picture quality that isn’t so big that it slows down your website, but also isn’t so small that the picture becomes blurry or grainy. 

Don’t worry. There are many options for optimizing your images, so they don’t slow down your website.

Image Compression and Optimal Sizes

Image compression is the first step. Whether you’re buying stock images online, using the countless license-free online tools, or creating the images yourself, you’ll need to adjust the size. This could be as simple as popping them into Adobe Photoshop and decreasing the image size. If you don’t have Photoshop, there are plenty of other tools you can use.

Other editing tools include:

  • Inkscape (a free software that allows you to do a lot of editing, including creating vector images).
  • Gimp (another free software that allows you to edit photos, coloring, saturation, and contrast, as well as decreasing file size).
  • Canva (a free online image editor with a lot of power).
  • Phone Apps (like Snapseed or PIXLR, which pack quite a punch.
  • And many, many more.

The options aren’t limited to just what you can do on your devices. WordPress also has plugins you can download, free and purchased, that compress all of the images on your website for you. Plugins like reSmush.it or WP Smush are just a couple of options at your disposal.

Of course, once you know how you’re going to compress your images, you need to know how far to shrink them. In general, the rule is to try to keep your image sizes as small as possible, preferably under 70 kb. That can be near impossible, though, for larger, full-screen images. So, for best practices, you’ll want to follow this guide.

Blog/Featured Images – 1200 x 630 pixels

Full-Screen Images – 2800 x 1200 pixels

Landscape/Portrait Images – 900 x 1200 pixels or 1200 x 900 pixels, depending on orientation.

Large Square Images – 1024 x 1024 pixels

Medium Square Images – 300 x 300 pixels

Thumbnails – 150 x 150 pixels

Image File Formats

We can go a step further, though, in ensuring that your image sizes are small by choosing the correct file format for your images. The three most popular file formats are PNG, JPEG, and GIF. PNG has become an increasingly popular alternative to GIF, as the resolution is very high, but file size is large. JPEG is a file format that maintains a lot of the original color and serves as a safe bet, but this format isn’t compatible with vector images. Lastly, GIF is a file format you should use for more simple images, like icons and thumbnails.

Regardless of what you’re doing, it is incredibly important to choose the right file format for both aesthetic reasons and file size.

Naming Your Images

You can’t talk about image optimization without talking about naming your files. The best option is to go with something short, descriptive, and to the point. If you can use a search engine keyword in your file name, that also helps, as it will provide a little more juice for search engine optimization.

Then, of course, there are meta tags and meta descriptions, which are similar, but have a lot of power and allow you to use multiple keywords. These are super important when talking about SEO because the correct tags can provide a huge boost and help you rank better in search engines.

Choosing the Right Image

Last, you always need to think about your brand. Whenever you’re choosing or creating an image for your WordPress website, ask yourself: does this image represent my company, my brand, and/or the section, product, or service I’m discussing? A picture tells a thousand words, but are those your words?

Of course, this brings up another critical point. Don’t just throw images into your website, especially decorative images, without giving it a few rounds of thought. They can be aesthetically pleasing, but can also bloat your site, and hurt your website loading speed. Choose your website images wisely.

Images Can Make or Break Your Website

These are just a few ways to optimize your images for your WordPress website, but this is absolutely essential for anyone with an online presence. Like we’ve said, it not only helps with website loading speeds, it also helps with brand identity and search engine optimization. Don’t allow this often overlooked aspect of web design become the thorn in your website’s side.

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business to get paid the maximum value for their company. 

Five Tips For Identifying The Signs Of Malware

We all know how difficult it can be to keep our computers safe from attack. There are so many ways that we prevent attacks from hackers; firewalls and passwords are just two of them! A virus on your computer can be devastating, and it’s not just the annoyance of needing to get your computer fixed when it happens to you. It knows that you have to then go through the steps of fixing your computer and being without everything that you need, from data to your own personal apps.

One of the biggest hassles that you may have to deal with at some point or another is malware. When you identify the symptoms of the infection, you can clean the malware from your PC and restore it to its original state, and in some cases, you can start by learning to remove MacKeeper. Whether you have a Mac or a PC, you need to remove the malware as soon as possible.

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Why You Should Remove Malware

Before we go into identifying the signs of malware on your Mac or PC, you should know precisely why it’s essential that you get it removed. 

  • Malware is harmful to your computer. It can be challenging to detect, and it can steal your information and destabilize your computer
  • It’s deceptive, and it intends to cause damage and chaos.
  • Malware is aggressive, taking over quickly and spreading through the system to cause infection.
  • Malware can completely destroy your computer system
  • It’s destructive to your personal information, which makes it criminal. As it can steal your personal data, you’ll find that it’s illegal to do this!
  • It’s not easy to detect, so it’s hard to remove with antivirus programs.

Malware is dangerous, and it should be watched for as much as possible. Educating yourself on what to look for concerning malware on your computer is crucial if you want to stay safe online.

5 Tips For Identifying Malware

To be able to get rid of the malware on your computer, you need to be able to see it in the first place. Here are five tips for identifying malware so you can work on getting the right cleaner to get rid of it!

Your Software

Running the right software on your computer is essential if you want to catch out malware as it hits your system. Running anti-virus programs is one of the easiest methods to do it, and there are plenty of antivirus options that include real-time protection. The spyware and adware protection that you get involves spyware, real-time protection, and protection from unknown malware, too.

Slowing Down

If you find that your PC or Mac has started to slow down gently, take a little longer to perform general tasks or just change the way it runs, it’s worth checking for infections. It’s not just malware that can cause this, of course. A fragmented machine can do the same, and it’s worth running system defragmentation to get it sorted first. You should be running routine maintenance on your system anyway, as this will pick up any malware that had got in before you had a chance to realize it!

Extra Ads/Pop-Ups

One of the most recent and most annoying signs of malware is in the pop-up. There has been a massive influx of pop-up issues started by malware, and these are usually related to seedy websites that have zero business being on your computer. The main problem with pop-ups is that they can’t just be removed. You have to work out whether you opted for pop-ups or if they’re a malware issue, and that requires a system maintenance moment!

Home Page Change

Did you know that a sure sign that you have malware on your computer is that you have sporadic web browser home page changes? If you get continuously redirected or are sent to random links, then there could be a malware issue on your computer. This behavior is not healthy, so be wary of it when it pops up!

Your Browser Is Offline

No matter how many times you go online, your browser is showing that you are offline and that you cannot get to the internet. If this is happening to you and your network connectivity is just fine, then you could have a malware infection on your computer. There are some easy fixes to this, so just check out the proxy settings and have a look to see if that works.

Malware isn't something you should have on your computer, so be aware of it and make a note of the changes!

Internet Security And Why It Is Essential

It is known that Internet security is paramount when you are a business owner. From handling customers' details to handling customers' card information, through the whole process from start to finish, and even driven down to the fact that you may have to post some of your products. There is a large amount of talk about Internet security and overall security when businesses are providing events. Ultimately we want to get this right from the offset. But there are many laws and legislation regarding customer information, that you need to stick to no matter where you are in the world. It’s important to remember that your business needs to take heed of these rules as well. 

Photo by fabio on Unsplash

Hiring professionals

Let’s face it when it comes to Internet security; there are many different rules that you need to follow and jumps through groups that you need to consider. But discovering the right person for the job, and making sure that they have all of the qualifications, and the knowledge that you need is tricky indeed. A professional who works with Internet security, who knows about things such as directaccess and can quickly help you put your mind at rest, and also put some processes in place that will keep you completely compliant with all rules and regulations. 

Maintaining a high level

Maintaining a high level of quality, a high level of security services, and a high level of staff training, will ultimately ensure that your business stays safe and secure, and so do your customers details. GDPR, and other data protection laws that cover small businesses is and has been a little challenging to understand, and much less implement. But having the right people on board, with the right team, do you know what they are doing and what is expected of them, will provide you with success all year round. There’s nothing worse than having an ethos of your business, and your team not sticking to it entirely. However, there are no excuses surrounding customer data anymore, and we will need to get a serious about it straight away.

Learning from mistakes

There’s absolutely nothing wrong with learning from your mistakes, everybody makes them, and nothing will come of it usually. But when you are handing over control to people, especially when they are hired to help you, it can cause some frustration, and ignorance is not bliss in this instance. There is an element of responsibility for the team you employ, and mistakes are easily rectified as long as they are reported, but should be dealt with quickly and efficiently. Starting a new business is a learning curve, but as long as you prepare the best you can, and ensure that your team are on your side, and doing things as they should be, then you should have no trouble.

So remembering your responsibilities, doing your research, and hiring a professional are some great ways that will prevent you from falling. Internet security is a severe issue And should not be taken lightly, however, all the information is available to you, you need to implement it correctly.