Successful Blog Posts From Nick Throlson

Website Factors That Promote Your Leads to Conversions

The Rise of the E-Commerce Industry

Introduction

E-commerce is a growing industry, and many people have found success in doing business in the industry. Because of the increasing use of internet around the world, more and more people prefer buying online than going to the physical store because it is more convenient and they feel a lot less hassle. Shopping online also gives the customers additional perks, like additional discounts and other freebies. The changing way people buy products has also ignited the curiosity of tech companies to look deep into the reason why people would buy something from the internet. A tech company had published their study, explaining how regular website visitors are converted to become a customer just because of a few things that are found on a website.

How a Visitor would become a Customer

According to the research released by a tech firm, the first thing that you should consider if you are in the e-commerce industry would be the play on words. The study found out that using the pronoun “my” instead of the pronoun “your” would drastically boost your sales. For example, if a visitor saw a phrase on the website saying “begin MY free trial” versus a phrase saying “begin YOUR free trial,” the phrase that used “my” would have more clicks. It is because people have an idea that the item is already under their ownership, and it is an instinct that plays inside the mind commanding that the phrase with “my” should be clicked.

The next thing that you as an online seller should take note is the emphasis on the word FREE if there are free items or services that you will give to the visitors. People like to receive gifts, and adding the word to your website would dramatically boost sales. One website, in particular, is not that popular with visitors, but when a tech and e-commerce expert suggested that the word FREE should be added in, the website’s sales rose to 18%. This would help more people who have taken on the e-commerce industry to gain more customers online, and it would pay off if more people would become interested in your website that tells them that they will be receiving something for free.

Another thing that you should consider if you are in the e-commerce industry is the assurance to the visitors that their privacy will be respected once they decided to make a purchase. It should also be noted on the website that the information given by the customers will not be sold to any third party institutions. Once customers received unwanted emails, they would start to unsubscribe from your website, and the conversion rate would start to decline, and it is terrible for the business. However, if their private information is protected, there will be a chance that more people would start doing business with you just because of the protection of their email address.

Active phrases on the buttons found in your website would also trigger visitor conversion, especially if it says GET INSTANT ACCESS instead of the generic “submit.” People would also like to see quick actions every time they are involved in a purchase, and using descriptive words would allow them to start being curious and click on the button immediately. The word choice would depend on what your e-commerce business is all about, and a strong imagination would be crucial to execute this point.

The study also stated that you should be careful about your choice of colours. Orange would produce more sales, because of the prevalence of websites like Amazon that uses the same colour for buying things.

 

Another small tweaking needed in your website is the placement of the objects and elements. Changing the position of the image and the action buttons would increase the conversion rate by 5%. For example, a website that sells an overnight bag shows that the image of the product is on the left, while the action to buy is located on the right. Experts in the field of e-commerce suggested that people would tend to look into the left first just like when they read, so it is important to present the item first. This would also give them the chance to decide instantly whether to buy the product or not.

It also matters that the actions found inside the website are personalized, so words like “chosen for you” or “picked just for you” would make a big difference. It is also important to note that an advertisement’s design should match the website where the visitors would be redirected. If website owners would not follow this, it could make the visitor think that he or she visited the wrong website, and they might leave immediately thinking that the offer is just a scam. Make sure that the design of the advertisement and the website is similar to each other to prevent the people from leaving.

There is also a tendency for online shoppers to avoid going to a website that would show them long videos. The study found out that if someone is shown a video that is more than 90 seconds long, they tend to leave the site immediately without checking the items being sold. This is crucial, especially if you are trying to win the people to visit your website. If you think that videos would make the website more popular than you are wrong. It would only make the people go away so do not think of putting it on your website if you wanted to get more conversions. Furthermore, try different kinds of testings to keep its security breach intact. Penetration tests reveal weaknesses, thus, there are more chances for improvement. Lastly, experiment with everything. See what would work and what would not work.

 

Conclusion

Website operators and online sellers would only need to review their websites to change the condition of their conversion rate. Some changes are effortless, yet it would cause a drastic change in your conversion rate. It is very important for someone who is in the e-commerce industry to learn each of these pointers by heart because these things would make them successful in the career path that they have chosen.

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8 Ways To Promote Your Company Online

Digital marketing has evolved rapidly over the last two decades. It’s now impossible to run a successful business without doing some marketing online. Here are just 8 ways in which you can promote you business on the web.

 

Start by building a website

Building a company website should be every business’s first priority. A website is your shopfront to the digital world and is where you’ll generate most new customers – almost every other form of digital marketing is simply a way of leading customers to your website.

There are lots of factors that go into creating a successful website from a striking homepage to easy navigation. You can create your own website using free website builders like WordPress – you don’t need any coding know-how to do this. For a more elaborate and bespoke website, you could alternatively hire a professional company such as Svitla Systems custom web development company to build your site. Both have their advantages – you’ll save money with a free website builder, but could have more freedom when it comes to design when choosing a professional company.

 

Consider search engine optimization

Having a website is no use if people can’t easily stumble across it. The most common way in which people stumble across websites is through search engines like Google and Bing. SEO (search engine optimisation) is a means of improving your rankings on search engines when certain keywords are entered. It’s possible to do your own keyword research and incorporate these words into your site, but you could be better off using an SEO company who have a more thorough understanding of keywords and the general field. Keywords aren’t the only thing that will boost your rankings – having a strong presence can help, which all the following marketing methods can help to achieve.

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Reach out to new clients with social media

Social media is another great medium for finding new customers. By creating engaging content on these platforms, you can lure in new customers and then direct them to your website.

There are lots of different social media mediums, all of which can be worth getting involved in, although certain social media channels may deserve more focus depending on the nature of your business. Local businesses can thrive using Facebook, whilst global businesses can benefit more from Twitter. LinkedIn can be great for marketing to other businesses, whilst Instagram is better suited for marketing to general consumers. There are then mediums like YouTube, which can be used for creating video content.

The key to generate leads through social media is to make it fun and engaging. Constant promotional content won’t get people interested – ideally your social media should be 20% promotional, 80% non-promotional. This could include using humours or offer advice or simply sharing facts and world news related to your niche. Images, videos, creative hashtags, memes, emojis, infographics and polls can all help to make your posts more varied and engaging. The likes of Facebook and Twitter can allow you to pay to promote posts to extend their range beyond your existing followers to strangers.

 

Build trust with online reviews

Many customers look for signs of credibility before committing to a company. Online reviews on sites like Trip Advisor and TrustPilot are the best way of building this trust. You can help to build positive reviews by encouraging all happy customers to leave a review on these platforms. If you receive negative reviews, try to reply to these if possible as this can give you a chance to publicly apologize and explain yourself, which could help your reputation.

Get other people to promote you through blogs and social media

You can expand your online presence further with third-party endorsements. This could involve getting a blog to write a promotional post on your company, getting a social media influencer to shout about you or encouraging a fellow company owner to endorse your work. Often this involves doing something in return – you may throw some money their way, or promote them in turn. The more people you encourage to promote you, the greater your web presence. This can be a great organic way of attracting clients much like word of mouth in person.

 

Try email marketing

Another way of promoting your company online could be to use email marketing. This is most effective at encouraging return customers as it involved sending emails to people that are already on your mailing list. Like any form of digital marketing, there’s an art to email marketing – your emails headers firstly need to grab people’s attention and the content needs to be engaging. Email marketing is mostly used for letting people know of updates and new promotions that you’re offering.

 

Create PPC ads

PPC ads are what most people think of when they hear ‘digital marketing’. These are the adverts that you find all over the internet. PPC stands for ‘pay-per-click’ – you usually pay an ad to run for certain amount of clicks before it is taken down. There are picture ads that you’ll find on most sites and there are text ads which you’ll find displayed at the top of search engine results. You can hire a professional PPC company such as Click Consult to design a picture ad or run a text ad marketing campaign on Ad words.

 

Use video advertising

Video advertising is another way of promoting your business. Before the internet, the only form of this was TV advertising, but the internet has made this exciting form of advertising for accessible for the average person. Video advertising include starting a channel on YouTube from which you create videos with your own camera and mic, or it could involve hiring a professional video production company to create content. This could be live action footage or an animation depending on what you feel is best for you. Video advertising is thought to be the future of digital marketing with a huge growing interest in the field.

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why you should pick ios for enterprise app development

Why You Should Pick iOS Platform For Enterprise Mobile Applications

If you don’t already know, computers were first built for military and scientific purposes, which businesses later adopted and it finally trickled down to the consumer market. With smartphones, the flow is just the opposite. They were built for the consumer market but now are widely used by businesses to bring operational efficiency and transparency.  And just like computers, mobile platforms too have over time evolved to become a duopoly. That is, if a business wants to build an enterprise application, they have only two feasible options- Android or iOS.

While we won’t be delving into a detailed debate between the two platforms, the crux of the matter remains- Android yields lion’s share of app userbase but iOS has more secure and consistent market. That is, Android remains the preferred choice for businesses who need to reach a large number of users while iOS is tuned for businesses who need to deliver a superior and secure user experience. Upon that matrix, the enterprise applications clearly fall into the second category.  So let’s now take a detailed look at the benefits businesses can have by building an iOS app for their enterprise:

Simplicity

One of the key selling points of iOS devices is its simplicity- the ease of use for even the most technically naive person. And because businesses can’t expect all of their employees to be technically proficient, it is their responsibility to keep enterprise application as simple to use as possible. Not only does it ensure wider acceptability but also brings down the initial barrier of training. Especially if some application is going to be used across all verticals,

Userbase

Although it is used by less number of people as compared to Android, iOS platform claims higher usage in a very niche category of users- those financially well-off and reasonably educated, precisely the class employed by enterprises. That is, enterprises generally have an employee base that is already accustomed to the platform and so instead of introducing a new platform will be far less productive than building on what they are already comfortable with.

Security

Apple is renowned for its tight security leash on both hardware and software levels- making the entire ecosystem much less vulnerable to security leaks and hacks. For businesses that rely on enterprise applications not just for operational efficiency but also handing confidential data, this can be a major priority. While developers are still free to add extra layers of security, the inherent iOS security is alone enough to ward off most of the vulnerabilities.

Better Hardware And Software Integration

At its recent WWDC 2018 event, Apple demonstrated how valuable it can be to have tight integration between hardware and software. Not only most of its devices run the same version of iOS, but it even rolled out the latest update- iOS 12 to its five years old devices. For enterprise mobile application development environment, this is a major blessing. Unlike consumers, businesses do not frequently change hardware and are notorious for running legacy systems. But with such consistent and long-term update cycle, they can rest assured.

Ecosystem

Unlike consumer applications that generally work stand-alone, enterprise applications work in coordination with a host of other apps including cloud apps, system apps, and more. With iOS, you have the option to leverage the entire Apple’s ecosystem- which probably is the best available. Having almost all the solutions, it ensures all your business runs on a secure, stable, and feature-rich platform.

 

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How digital marketing can be your next big thing?

Introduction

Digital marketing is the process where technology is used to market certain products or services. Alongside display advertising, mobile phones, and other forms of the digital medium, the internet is majorly used in advertising. It tends to be vital in many entrepreneurs’ lives due to its numerous benefits. For you to acquire a good marketing strategy, you need to incorporate a good business plan for your business.

Market Development

Marketing automation was enacted in 2007 to solve marketing problems. Companies would segment the customers to provide them with the information that they needed. Moreover, the sudden growth in devices that could help individuals to access information facilitated the aspect of digital marketing. It is mandatory for the digital customers to be engaged to allow servicing and delivery of the relevant information. The internet is useful where irrespective of a customer’s location, he or she can get the required information based on the previous experiences of the other customers.

Significantly, it is the mandate of the advertiser to recognize an appropriate strategy to market the products. With a proper channel in place, you can effectively excel in the digital market. Some of the channels that have been performing well include online PR, and display and affiliate marketing. Video advertising has become popular because it is played online consistently. Its nature prevents a consumer from avoiding to view it. Additionally, firms are recommended to create a two-way communication to enable them to give back to the society. They can maintain a long-term communication by enacting promotional strategies that target the consumer.

 

Key Opportunities for a Business

For any business to thrive, you need to enact measures that will make it prosper. Significantly, you can hold stakeholder interviews to enable the concerned parties to understand the type of business strategy you are pursuing. They can be workshop, group, or one-on-one interviews. Their main agenda is to deliberate on matters regarding marketing, operations, company’s senior management, sales, and the service stakeholders. Moreover, it is mandatory for you to understand the potential role that monetary assets play in a company.

You need to analyze the financial data for your company. This includes financial statements ranging from the public to private data. The main reason is to understand its impact, whether positive or negative on the company and how to handle the challenges. Furthermore, you can build a bridge to separate the digital roadmap and the business challenges. The framework will help you to address the maintenance and operability of your business effectively. The external stakeholder interviews will help you understand the perceptions that other stakeholders have in the industry. They include usability testing where it can determine whether stakeholders can utilize the developed online assets effectively.

You need to showcase your USPs of products and make the customer understand the value of each of your product by showing comparisons just like Youi did in its page. You need to also give rewards to relevant consumers at the end of the campaign. In spite of making your business a success, you will be engaged to the consumers fully. Some of the other activities you can adopt are the data-driven advertising. For every event covered, the users generate data from them. Interested brands can then use the data to generate information that is useful to their audience.

 

Non-linear Marketing Approach

It is the duty of the retailers to engage their customers by shifting to a value exchange communication from a one- way approach. Moreover, the importance of benefit-sharing between the consumer and the provider should be explained. Information is easily spread through many channels like Instagram, YouTube, Snapchat among other social platforms.

You can easily publish your content in online platforms easily. The changing consumer expectations have led to the constant use of the Omni-channel strategy by many enterprises. You will realize that the retailers have focused on their online presence by enacting online shops to work simultaneously with their already established shops. Consumers have the liberty to purchase their products online while the retailers do not require the physical location of an individual to distribute the goods.

The Omni-channel strategy is beneficial to the other businesses. Research shows that many customers prefer purchasing products using the channel than the single- channel retailer. Its ease in purchasing and availability of the goods enables the customers to be loyal. Furthermore, the internet is widely used by the consumers to find promotions and deals, product information, and to compare prices.

 

Use in the Digital Society

Digital marketing has supported the customers throughout their services. You will notice that the customers are always valued and supported by many brands. Social media has particularly strengthened many brands since they can access both the positive and negative views of their customers. Further, they can determine the type of platform that is effective for their business. The consumers can relay their feedback through various sites like blogs enabling many businesses to be in direct contact with their consumers.

 

Main Activities for a Successful Digital Marketing Strategy

There are numerous ways to acquire a good digital marketing strategy. Content marketing makes your brand relevant to the consumers. Moreover, the target consumer will see its relevance in the market then purchase it. You can strengthen your relationship with the consumer by using the email. You need different mail titles to help you differentiate one mail from the other. Content is the king, you can also try to create a blog to your website and publish relevant articles that could possibly attract your target audience. Choose the topics wisely, if for example, if you are into health business you can look for writing articles related to the health issues and its cure just like Coach nine did by creating a blog on a problem related to heel.

You need to establish customer exclusivity where you can keep the customers’ details for follow up purposes. Depending on their previous expenditure, you can offer them promotions or give them selected offers to boost their loyalty to the company. Additionally, you need to have low technical demands. This will enable you to use digital campaigns effectively.

The customers' privacy is clearly safeguarded since the digital channels will be licensed to collect the data. Interacting with the customers can help brands collect relevant information. They empower the customers by helping them deliver the communication they desire.

 

Conclusion

A planned digital strategy is acquired when there is effective planning. Your company needs to review its digital proposition and communicate effectively with the customers using the customer techniques. It is mandatory for your company to define its online proposition. This will help the customers to get what they wish to purchase.

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