4 Website Design Principles that you cannot afford to ignore

4 Website Design Principles that you cannot afford to ignore

When I was in high school, I had this fountain pen that I considered lucky for me. Whenever I did anything with that fountain pen, it would turn out to be perfect. Be it exams or quiz of even just writing a simple application. That pen was with me till my college. 

Then one this insight hit me. It was not the flow of the fountain pen or the weight of the pen that made it special; it was tit’s design—not kidding. From that point, I started thinking in terms of designs. How come some things attract us more than others? It’s mostly because of their design. 

When I started my business, this insight helped me to design my eStore with a lens of a website designer. 

So, this blog is for all those website owners or web designers who are struggling for their perfect web design. 

The principles that follow will help you to design your perfect website that will surely attract, engage, and make the customers fall in love with the design. 

  1. Simplicity is the first win

Study the logos of the most famous companies. What is one common thing in them? They are all simple. Read the most popular blogs on the internet. What do you find familiar with them? They are all simple. Simplicity is not just a choice; it’s a way of expressing things in which everyone and anyone can get a clear message. 

Be it building a website, pitching a client, or a hard conversation with a co-worker, simplicity is something that will get the job done. 

When a visitor lands on your website, they don’t want to get stuck. They are looking for a way to solve their problem. If it takes more than five seconds to load your website, they’ll leave. If they are not able to find their desired service/product within a few minutes, they’ll leave if your search filter is out of order. They’ll leave. 

Point being, to grab the attention of your visitor, you need to lay down things as you do it for a toddler. 

Right from the interface to the design and the content on the website needs to be simple enough that the visitor doesn’t get stuck anywhere. 

Also, simplicity is one of the ever-green website design trends that are still in use.

  1. Be Consistent 

One thing that separates successful websites from the boring ones is consistency. You cannot achieve greatness without being consistent 

The overall look and feel of the design must be consistent. Whenever a new user visits your website, every page, every corner of the site must show some consistency. 

The navigation, the overall look of the website must be consistent. The background, the typefaces, and the UX/YI must give out just one message to the visitor. 

It’s easy to say but challenging to do. For instance, even though the overall layout of pages will remain the same but there will be elements like header, footer, a sidebar, or a navigation type, which will remain the same in everything. 

The goal is to make the visitor give a feeling of oneness in the site. Be it a landing page, a contact us page, or a product page. Every page must give one feel about the brand. This will help the user associate certain things with your brand. It can be a logo, a color, or a tagline. Everything must be consistent with the overall theme and design of the website. 

  1. Credibility 

The end-goal of the design is to convert visitors. The design elements can give credibility to your website. If you are unable to provide the best user-experience, credibility can cover it up. 

One of the fastest ways to earn credibility is to be transparent and honest about your product/service. Don’t make the users dig deep to know about your brand. You need to keep essential things like contact number, social media icons, and about us page right in the front. 

Another way to increase your conversation rate and earn the credibility of the user is through social proof. When the visitor sees that other people are using your website and they are quite happy to do so, it will be easy for you to earn the trust of the customer and make them buy without putting a lot of pressure on them. 

  1. User-Centricity

It all brings down to user-experience. A professional website design agency understands that if the user is getting stuck somewhere while placing the order, the design is not user-centric and needs immediate attention. 

If the website is not opening within the first three seconds, then this will raise the first red flag for the visitor. Next comes the search feature. If it’s not user-friendly, it will drive people away. 

And finally, the shopping cart. You need to keep it as simple as possible. Take a little information as you can and let the user proceed with the order. Moreover, the most crucial part is not to add any extra shipping cost in the final payment. Keep everything clear. If there is an additional charge, inform the user what is the fee all about? And don’t leave anything on surprise. 

Final Thoughts

In the end, it is all about getting the attention of the visitor and make them feel safe while placing an order on your website. 

One mistake that most website owners make is that they focus on customer’s problems and worry too much about their profits. In doing so, they lose customers big time. 

The goal of the website is to make customers fall in love with your brand. It should give a feeling of credibility. Like mentioned earlier, social proof can add significant value to the overall design of the website. 

The website design is the first impression on the visitor. Everything else comes later. So, for your business to succeed, you must follow the design principles mentioned above. These are simple yet effective principles for any successful website. 

Author Bio:

Aaron Starc is a strategist & writer at Branex. She is learning photography, and she likes to help people with whatever she can. She hopes to leave her mark on the digital landscape. She tweets at @ErinStarc87.

White Hat SEO

What is White Hat SEO?

White Hat SEO is colloquially to refer to as safe, legit, or sustainable SEO practices, that you probably “should concentrate on”.

That’s really it! “Good SEO”.

White Hat SEO, Explained

What Google wants you to do instead is “prepare” your content in a way that helps THEM organize it better. Really, what they have done, is create this $80 billion dollar industry of people who are working for Google without Google actually paying them. Google publishes their list of guidelines of what they WANT you to do (notice I didn’t say “a list of guidelines of what will make your site rank better”, although there is some overlap) so that you will spend your time preparing (optimizing) your website so it’s easier for their web-crawler, Googlebot, to understand your site better and make their life easier. Here are some of Google resources for what you should do as an SEO (this would be the closest thing to White Hat SEO):

Okay so that's like 200+ pages of super boring dry reading. I know you’re not here for that. #TLDR (Too Long, Didn’t Read)

The key takeaway here is that Google is not going to give out its secret formula to ranking on its search engine. That would be stupid. Instead, it’s going to publish a bunch of information (and misinformation) that is actually geared towards making the algorithm’s job much easier. So it can take information of all of our websites (me and you included) and display it to it’s users on the SERP (search engine results page). My prediction is that one day Google SERP clicks are going to go so low, because all the information a searcher needs will be displayed ON the SERP, and there will not even be a need to click through to the actual website. For example: no need to go to NFL.com anymore for the scores

So that is why “White Hat SEO” is a misnomer, just like black hat seo. We SEOs use it to say “what kind of SEO tactics and tricks can we do that Google “approves”. But really, Google just wants you organizing your site, not building “good links” and “guest posting”, etc. More on this later. White Hat SEO is: slower, but safer

White Hat SEO is the term we (not Google) give to label certain search engine optimization tactics/strategies as ‘safe’ or ‘sustainable’ for your website. Whereas Black hat seo would signify the search engine optimization tactics/strategies that are ‘risky’ for your website.

White Hat SEO Techniques & Tactics

So now that you understand what White Hat SEO is, let’s talk about some of the generally accepted white hat seo techniques, tactics, tricks & strategies that you can use in your business and feel generally safe about (there is always a risk of doing something wrong, or Google changing their mind about what they like, but you can’t live your entire life on what-ifs. Get out there and SEO a little).

Pro tip: One easy distinction to understand if what you are about to do is white hat seo vs. black hat seo, is look at how much automating & mass producing you are doing. If you are using bots, scrapers, spinners, and producing and/or sending out non-personalized information, it’s probably closer to black hat.

White Hat SEO Techniques, By Category:

  1. Local
  2. Link Building (Off-page)
  3. On Page
  4. Promotion
  5. Technical SEO
  6. Other

White Hat Local SEO Techniques

  • Claim your business on Google My Business
  • Claim the Foundational Citations (Yext, Facebook, Bing, Yahoo, Apple Maps, etc.)
  • Fully complete (filled out with descriptions, hours, videos, images, etc.) all your listings
  • Submit your business to trusted data aggregators

The foundations of establishing your business as an actual business (and not just a website) in Google’s eyes is to make sure your business is claimed & listed everywhere that Google expects a real business to be. Next, you want to make sure that your business information is listed consistently & accurately across all these online directories, so Google will trust the information is up-to-date and reliable.

Check Your Business Listing Accuracy

If you have already claimed your Google My Business listing, I highly recommend you check your business listing accuracy across the web right now.

White Hat Link Building

  • Associations & Organization Links – Get listed (and linked to) at the various professional organizations, associations, institutions, etc. that you are a part of.
  • Guest Posting – Find other websites in your industry and do contribute quality articles for them, so they can share more interesting information to their audience and introduce you at the same time (and link to you).
  • Outreach link building – Reach out to other relevant & trusted websites in your industry and show them the valuable content you are creating so they have an opportunity to share it with their audience (and link to it).
  • Social Foundations – Build & fully fill-out your social profiles (Facebook, Linkedin, Yelp, Twitter, etc.)

White Hat On Page SEO

  • Content Clusters
  • Create Unique & Valuable Content
  • Improve Content for UX
  • Informative Internal Linking
  • Naming Images
  • On Page SEO Optimization (all the standard best practices)

White Hat Promotional SEO Tactics

  • Promote your content on social media
  • Brand Building – Use PR, networking & advertising to grow your brand awareness

White Hat Technical SEO

  • Alt text – Add alternative text (alt text) to images
  • Breadcrumbs
  • Clean / avoid thing content
  • Create an XML sitemap
  • Eliminate Keyword cannibalization
  • Mobile optimization
  • No Index Non Valuable Pages
  • Page speed optimization
  • Setup Google Search Console
  • Schema Markup – Add structured data markup to your web pages to give Googlebot a clearer picture of what everything is.
  • Website structure

Other White Hat SEO Strategies

  • Analytics
  • Conversion Rate Optimization

Final Thoughts

The idea of putting everything about White Hat SEO into ONE article is insanity, so we didn’t even try. This article was meant to be an introduction to what white hat SEO is, and some of the techniques & strategies that you can use to help improve your website visibility without too much risk. If you want more information, actionable strategies, or even the exact processes we use to actually implement all of these things, be sure to join our SERP University community here.

White Hat SEO by Devin Schumacher first appeared on SERP Co.

Build your business bigger than ever with some core Cloud Computing tips

Build your business bigger than ever with some core Cloud Computing tips

Build your business bigger than ever with some core Cloud Computing tips

Since the term “cloud computer” was created in 1996– at the very least as we have involved understanding its meaning– the software application as a service sector has taken off. In fact, SaaS industry profits are forecasted to expand from $49 billion in 2015 to $67 billion in 2018, a compound yearly development rate of about eight percent. If you want a slice of the pie, there isn't a far better time to get included. To provide you a far better suggestion of what entrepreneurs in this industry are thinking about during each stage of the start-up procedure, I interviewed SaaS business owners from around the world, including our own COO Noah Parsons. Noah has been a vital figure in the production of LivePlan, our very own SaaS item.

Cloud computers can merely be defined as a computer design in which solutions (e.g. web-based email) and storage (e.g. web hosting) are offered online. Cloud computing software program remedies, for our functions below, indicate software application that has a reduced regular monthly cost instead of a one-time capital investment. Almost any kind of service function you can consider has actually a cloud-based remedy, from the phone company to marketing to operations to finance.

Client assumptions are constantly progressing in an increasing race for the most sophisticated, hyperconnected, seamless great enterprise cloud computing experiences.  The systems innovation you need today is more than an upgrade; you're playing a brand-new video game with brand-new guidelines, in which you improve not simply the devices and features, yet the method you do IT. Hardware no more stands alone. Sensing units and Net links are installed in almost every device, including those that used to be totally mechanical. The software program is no longer marketed as a bundle to set up. 

Cloud Storage

Cloud storage space is just one of the top benefits of cloud computing services. Many of us use cloud innovation in our personal lives, but in a similar way, it can be made use of to transform services.

Anywhere gain access to

With the help of cloud storage space, you can open up and access a document on any of your gadgets at any place. You need to have an internet link for this to gain access to documents. This reduces you to work wherever you desire and also whenever you want. Those days are gone, when you used to transfer files with email and need to wait for wishes for add-ons. With cloud storage space, you can transfer files with simply a click to the preferred place in a much faster and also much safer way.

Unlimited Space

Cloud has no limited space. Basically it has unlimited storage space. There are lots of cloud storage space suppliers that offer unlimited space as well as control. Businesses have a lot of information. Information drives much of business choices now. So, regardless of how huge your local storage is, you can load data in different forms like documents, video clips, audio, etc. Keeping documents in the cloud removes the demand for every single customer to have a personal duplicate of the data, it saves area and allows all the users to have actually an updated variation.

Data Backup

Cloud storage permits you to maintain a backup for all your files. It will cost less than investing money on hard disks, DVDs and so on. This additionally makes it all conveniently accessible from anywhere online. You can obtain the possibility to concentrate extra on your core company, while the cloud will look after your company information. In the event of any kind of calamity, having your information kept in the cloud might get your company up and run once again.

Data Protection

Keeping your data in the cloud platform can be risky according to numerous. But you can make your data safeguard by using numerous techniques such as information file encryption, automation and tool protection. Cloud storage space has a lower threat than a normal server. Data security is all about securing your information from loss and improper access. Reducing the variety of copies, limited access, password security, minimal control as well as enforcing encryption can help you safeguard your organization information.

The Expense Aspect

The biggest advantage of using cloud computing is, it will certainly minimize a lot of functional prices. Moving to the cloud platform indicates, you have to mount much less tools as well as likewise minimal maintenance expense.

You need to purchase them in advance cost a little, but in the long term, it can decrease the price pertaining to set up, upgrades, support, upkeep, and area. You can likewise log on from an incurable as well as have all the accessibility to whichever include you require.

A lot more Productivity

Cloud system permits your team to work together faster than ever irrespective of their geographical existence. They can put papers and resources on the cloud. Projected can be released to a cloud platform, and also the access can be provided to the staff member, to make sure that they can execute their work, whenever they want. Limited accessibility can be supplied. This is very scalable. You can likewise raise or decrease the variety of individuals whenever you want. This will certainly increase the overall productivity and also will save a lot of cash.

Boosted Flexibility

Cloud innovation permits local business proprietors to manage their company from anywhere considering that cloud systems supply numerous accessibility throughout various devices. Also, you can access from your mobile phone. Flexibility has actually been among the premier resources of cost decrease when it comes to applying cloud technologies. Proprietors can choose workers to bring their own device and also link them with cloud applications for gain access to, or can additionally link them via the web. Much less tools, less equipment, restricted workplace, fewer office gadgets will certainly be great when it concerns overall expense reduction.

Mobility

With Cloud Innovation, you can be at work any time, from anywhere, via any tool if you have a net connection. Remote working is a preferred reward for many workers, particularly when you are benefiting an SME or launch, it is not a 9 to 6 work. Brand-new resources can be quickly included as well as you can personalize the access to numerous areas.

The whole team can access the latest versions of business data from anywhere. This can help the sales group a great deal. As they used to take a trip a great deal around the year for business deals, they can use most recent sources, collaterals, presentations, video clips, infographics, study along with product demos. Nevertheless, with cloud modern technology all the resources might be optimized on-demand at very marginal prices. Wheelchair can offer you the possibility to grow in a rapid method.

Per-per-use Version

Pay according to your usage, as simple as that. Cloud Innovation is perfect for organizations that are growing or have future development strategies. Use according to your current requirement, if your company requirement will certainly boost in the future, then you can scale up. In a similar way, as much of the cloud company have pay per registration based design, as well as they at first permit you to use it absolutely free for few days, you can access all the components, and can, later on, choose which one is useful for your company. You can subscribe to beneficial modules and can unsubscribe others. Pay just wherefore you make use of. This degree of agility provides SMEs with an actual competitive advantage. No requirement for any type of software or equipment setup. Versatility is just one of the core reasons why several firms are favoring cloud services for their business.

Scalability

Cloud services are highly scalable and also reliable. SMEs can plan a stable and organized growth by the use of cloud remedies. As a firm increases to various other places and even as a group, you can scale as much as the following degree of services, can add customers and also web servers instantly. No demand for acquiring any other software. It resembles just renting one added space. When it comes to detailed requirements, you can additionally scale up or scale down. For instance: if you have actually prepared for a viral online campaign and also anticipate a lot of website traffic to your business site or application, after that you can scale up for a few days, and as soon as the traffic gets regular, you can once more reduce to your actual plan.

Cloud solutions are a lot more reputable than a standard software application. There is no in advance cost, absolutely no investment, very less maintenance expense as well as very protected. Among one of the most crucial features that makes cloud systems much more reliable than automatic software program updates. There is no anxiety about staying one step back from the newest modern technologies, as the service will take all the updates automatically.

Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Web Development Services. I would love to share thoughts on Salesforce Marketing Cloud App and Game Design Development etc.

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How WordPress Does Get Populated Among The Developers?

How WordPress Does Get Populated Among The Developers?

WordPress is a popular content management system among developers. A survey says that thirty percent of the website has been built over WordPress. Hence it is good to know the importance of WordPress and the features that are helping the work to interact with the visitors. Many plugins are available for the WordPress site to improve the functionality and also the requirement of the customers. Most of the plugins are free to use and to use for further features then it is necessary to pay some bucks on it. So by placing the required features to make use of it will be effective and also help to increase the performances. 

It is Free! To Use

To develop the site will be easy to create as it requires certain coding language but to reach the extent of the website users must make use of certain features that can be helpful to increase the performance and also efficiency. Developing a website is not as easy as it seems because it requires certain logical work to implement. Hence it takes a huge time to do. So by using WordPress will help the developers to reduce their effort in terms of developing the site. The major advantage of WordPress is that it offers free plugins that are difficult and takes time to code. So by taking the chance to build the site with the help of WordPress will be effective and easier. The complete setup is free and easy to install without any payment and also the process takes less time to install. Hence by using the WordPress is much possible to improve the action for the improvement of the website without any interruption as it offers the high result to use it.

Easy To Customize

WordPress has multiple options to change the theme, functions, and plugins with easily accessible options. It might seem to confuse to select the required theme. Hence by choosing the required features will allow the developers to create interaction and also bring the traffic. Driving the customers on the website is a huge problem as it requires a certain amount of marketing strategies but using the WordPress plugins like Yoast SEO, etc will easily turn the market to increase the visitors. 

Many top app development companies were using this WordPress is the plugin facility that it carries to improve the features and increase the performance. The customized system of the WordPress is easier to handle; just you have to drag and drop rather than coding. Many options are available to increase speed and website interaction. You have to search for the plugin that helps to increase the functionality of your business as it must be according to the goals.  Hence analyze the requirement to be done with the plugins that can be added to the websites. So by knowing the requirement will help to improve the business and also increase the efficiency without any barrier. It has much analytics, customize forms, etc that increase the conversation rate optimization. 

WordPress is SEO-friendly

SEO is the demanding part of every business. Many companies were targeting the employees to know about SEO because to sustain the business via the internet, it is important to manage the rules of the search engine. By following the rule will help to improve the site and increase the ranking on the search engine page. 

Working on the ranking part will be difficult to process as it requires certain knowledge on analytics, keywords, competitor’s strategy, etc.  So it is difficult to manage the work at the same time for the website. So by taking the chance to work with WordPress will allow the business to capture the movement and also increase the business. WordPress allows the developers to increase the chance of marketing strategies by adding certain plugins such as Yoast SEO, Optimiser, etc. Many other options are available in the WordPress to increase the ability to manage the business in terms of engaging the ranking position. So by knowing it will help to cross the state of the static process of building the interaction. Hence by knowing to work on the SEO section will allow the users to maintain the business and also increase the profit rate just by improving the ranking position. 

Easy To Manage 

Handling the WordPress is easier by comparing other CMS. It offers wide options to increase the efficiency and also the performance of the website. The website is all about getting traffic by the audience that the site goal carries. So those who were using WordPress to develop the site can increase the speed and also efficiency to complete the interaction section.  Many companies were using the WordPress to improve the functionality and also the speed to complete the projects. Many developers claim that to use WordPress it is much easier to manage the project with the deadline. 

WordPress is Safe & secure

It is important to look at the site that has followed with a required certificate in terms of security. Many users were preferred to use the secured site rather than a low-level certified site. So by improving the site with its network security will automatically improve the traffic to your site with confidence. WordPress allows wide options to use the site with a secure and profitable option. Hence to use WordPress is completely fine. Even you can build an eCommerce site with WordPress as it is easier and also help to increase the traffic effectively. 

Easy to Handle Different Media Types

Multiple media are available on the platform of the business to create awareness such as Facebook, Instagram, YouTube, etc. By engaging with these kinds of media will be helpful to create awareness. Hence by using the plugins that allow serving the features of the site will be useful to manage the complete business and also the business. So make sure to develop the site using WordPress will be effective and also efficient to use.

Final Words

Those who were planning to build the site can make use of WordPress to develop as the requirement of the logical application is less when compared to other CMS. 

Author Bio:

Adelina Casey is a creative content writer who works for Top App Development Companies. She explores new technologies and shares her knowledge through writing. She is amid the finest writers of the company. Given whatever topics on the latest technologies, she can write very well.

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How to Design an Effective WordPress Website for Generation Z

Born between the late 1990s and early 2000s, Generation Z can’t remember what life was like before the internet came into play. As true digital natives, Gen Z is the first to grow up with a wealth of information available at their fingertips. 

Royalty Free Photo

While many people are quick to label Gen Z as anti-social smartphone addicts, marketers and designers would be making a massive mistake to ignore how influential they are in business success. To help increase traffic to your page, here are a few tips on how to design an effective WordPress website for Generation Z.

Understand Gen Z

Understandably, to create a website that appeals to Gen Z, you’re going to need to conduct research into who they are and what they like and dislike. If you don’t get a sound knowledge of Gen Z’s wants and needs, it’s likely that your website won’t do much to keep them interested. Generation Gurus may be able to assist you along the way, giving you useful tools on how to best connect with Gen Z. 

Keep Things Simple

As Gen Z has grown up with technology, they will be experts at sifting through the noise to find information that interests them. With attention spans decreasing, it’s important that your website does what it says on the tin from the moment they land on your page. Making the user experience simple and straightforward should be your top priority, so make sure not to bombard them with needless content.

Fast Loading Speeds

You will be hard-pressed to find a Gen Z who doesn’t use the internet on a day to day basis. In the modern world we live in, we’re all used to receiving information when and where we want it, making fast loading speeds a crucial component that you need to factor in when creating a WordPress website. Generation Z are used to getting constant information, so make sure that your website loads within a matter of seconds, otherwise, they may not respond well and go elsewhere.

Keep 100% Authenticity

Generation Z is known for demanding brand authenticity, so when creating an effective WordPress website, you need to keep things 100% real and honest. Cold robotic marketing strategies will not appeal to Gen Z, so it’s best to appeal to your audience in a more conversational manner which will create deeper and meaningful conversations with Gen Z. Also, you need to show that your business is not just about making cash, but that you care about making a positive change in the environmental or social landscape. 

Make It Accessible

To receive tons of traffic to your WordPress website, it’s important that you make your website accessible for all, meaning everyone can use it. Not only will doing so boost your SEO but increase your potential number of Gen Z customers. Many Gen Zs are always on the go. It’s vital that your website is optimized for smartphone users, so they can access your content while out and about.

In a nutshell, Generation Z wants information that is relevant and quick to grasp. For your website to gain traction, using all the advice above can be a great start in creating an effective website that is popular with Gen Z.

SEO for Voice Search | 8 Valuable Tips to Optimize Voice Search in 2020

Introduction

Voice search usage is rapidly increasing and it is expected that by the end of the year around 50% of all searches will be made via voice. It was always expected that voice search will become popular because it is easier to speak than it is to type. 

As more voice technologies develop, consumers are likely to use voice search more frequently. Given how important voice search is and how important it is expected to become, it is imperative for all business owners and marketers to know the top voice search optimization strategies which they can use to get ahead of their competitors. Let’s have a look how you can optimize for voice search.

1.Optimize Your Website for Mobile:

Today optimizing your website for mobile is more important than it has ever been in the past. This is because most voice searches happen on mobile phones. Further, a mobile-friendly website can be a shot in the arm for your SEO initiatives. 

You need to have a responsive layout which ensures that your website offers the same seamless experience on mobile phones as it does on websites. Further, you need to ensure that your homepage is clear and your website is easily navigable. You need to make sure that your website loads very quickly (3 seconds or less) on both smart-phones as well desktops. 

A site which loads quickly creates a quality user experience and helps in boosting rankings. You can try the Google Search Console to see if your site is good to go or if it needs some improvement. 

2. Create Conversational Content:

Your focus should be on creating conversational content because voice searches are more conversational than searches of other kind. It shouldn't be so difficult to understand. The fact remains that people don't speak the same as they communicate online and you need to create your content around that. 

Voice searches contain more specifics to what people are searching and that is why your focus should be on targeting long-tail keywords which have a better chance of reaching targeted customers.

3.Long-Tail Keyword Research:

Your focus should be on long-tail keywords because they are the best possible way to show up in Google's prime spots. It won't be so difficult to achieve this since long-tail keywords have comparatively less competition. You can use different tools to discover the long-tail keywords that your target audience uses along with their search volume, keyword difficulty and other ranking metrics. Your focus should be on using conversational, long-tail keyword phrases in your content which is better placed in answering the natural language questions of the searchers. 

4.Focus On Local Searches:

Your focus should be on local searches because most people use voice search to find local businesses, products or services. It has already been mentioned that by the end of the year voice search will account for around 50% of all Google searches. 

Hence your focus should be on optimizing your website and content for local searches, to get leverage over your competitors. You need to target local keywords which will help you in gaining higher search rankings. 

5.Restructure Your Content:

There is a need to restructure your content because it is common knowledge that voice search queries are a lot more conversational than traditional search queries. Hence your focus should be on creating short, concise answers to voice search queries. You need to structure your content to rank better for voice search results. 

You can include Frequently-Asked Questions (FAQs) on your product pages because they are inclusive of question keywords and are very short as well. You should always break your content into small fragments with the help of pointers as it helps in achieving better rankings. 

6.Improve Content Readability:

Your focus should be on creating good and readable content. Your aim should be on creating content which can get a ranking of around 8 on the Flesch Kincaid Grade. When you create precise content at that level it will help you in ranking your content. 

7.Leverage Google My Business Listings:

It has already been mentioned that most people using voice search are looking for local businesses, products and services. One of the most important factors for ranking for local searches is your Google My Business listing. If and when you leverage your Google My Business listing, you let Google know that your business is located at a particular place. 

This works for you because any time anyone asks Google to display businesses like you in that particular area, your business stands a chance for ranking for that query. You need to include accurate NAP information in your listing. Further, you need to choose the right categories and also provide the accurate area codes. Once you improve your local SEO and have a proper Google My Business listing, you will be able to see positive results right away. 

8.Focus On Answering Questions:

41% of all people use voice search in a way that they would talk to a friend. Most people using voice-search don't use keywords, they ask questions. That is why your focus should be on using conversational, long-tail keyword phrases in your content which will help you in answering natural language questions. 

Your focus should be on creating conversational content around natural language keyword phrases that your target audience is most likely to ask. 

The Bottom Line

Voice search is expected to impact the future of SEO and digital marketing as a whole. With every passing year, voice search continues to grow and its popularity and usage isn't expected to slow down anytime soon. 

Given the changing behavior of the consumers at large, it is imperative upon marketers to be prepared for any marketing trend to be better placed to meet the expectations of consumers. If you haven’t optimized your website for voice search, then it is time that you do so. You can do so on your own or can hire digital marketing services of an offshore digital marketing agency for the same purpose.

How To Encourage Customers To Leave Reviews

How To Encourage Customers To Leave Reviews

As a customer, when you’re torn between two different products, what’s the one thing you rely on to push you over to one or the other? Customer reviews are simply invaluable for businesses that are in incredibly competitive environments. In fact, in this day and age, every company no matter what industry, no matter what size, should be encouraging more customers to leave reviews. It's marketing firepower that never runs dry. Great reviews will add to your overall rating and thus, boost your name in search engines. Once you level out at a certain rating, it's difficult to climb down from it. But, how do you encourage more people to that have purchased from your business, to get typing and write you great reviews?

Giving them incentives

Nowadays you have to give something before you get something back. Even if your business satisfied a customer and they really like your product, more than likely you will have to give them an incentive to leave a review. It's at this point you should offer them ‘points’ that will go toward their consumer profile. If they have an account, offer them a reward of points if they leave feedback for the products they bought from you. After they collect a set number of points, they will be rewarded with a discount of perhaps a coupon which they can use at your online retail store or another business. Partner with a coffee shop so you can give your customers $5 coupons or something of that nature.

Make it simple

The last thing you need is a complex rating and review process. Make it simple and fast. Present a 1-5 star rating which activates when they hover their cursor over it. With one simple click, they can rate the product. Leave a small box underneath the star system so they can leave a few words. Set a minimum word count number so at least one full sentence is needed to post the overall rating. Don’t have the review system as a pop-up as many people will disable pop-ups on their browsers. At the same time, you don’t want to present the review system on your website itself as the chances of it being ignored are high. Instead, send this simple review system via email marketing. 

Personalized content

Customers want to know if their review actually had an effect on your business. Whether it's a good or bad review, they would like to think that they have participated in helping others. Working with an seo expert you can create personalized regional content that will reach local customers. The reviews will then be seen by customers searching for a ‘near me’ business. Your review rating will be shown as well as the best reviews that were left. With this kind of local SEO investment, you will increase your visitor numbers as most people will visit the stores they searched for on Google, within 1 day.

Accept that you’re asking a little much from customers to leave a review. They have given you their money and you have given them a product. Asking for a review is an extra request, therefore give customers incentives first. 

4 Services You Must Outsource For Business Success

When you choose to run your own business, YOU want to run your business. The idea of outsourcing any department or service in your business to someone else is a four-letter word that makes you shrug your shoulders. No way would you ever outsource to anyone: you have bigger and better ideas for your business than that!

Here’s the thing: you cannot do it all. No, really. You cannot do everything. Unless you have qualified in IT, finance, marketing and sales all at once, you’re not going to be a master of any trade, just a Jack of them all. It’s not what your business needs and, to be frank, your business will sink under the weight of that level of arrogance. It’s a blunt truth, but it’s one that will hopefully see that you are going to be a far more respected and stronger business leader when you own what you can do and let go of the rest. With that in mind, we’re going to discuss four different services that you SHOULD look to outsource if you want to be successful.

Working in a group

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Finances

As a business leader, you need to be very aware of what’s going on in your business finances to be able to run it properly. This doesn't mean that you need to know all of the ins and outs and unless you have a finance or accounting degree, you’re not going to manage it. You need a professional who can keep an eye on the ins and outs of your money at all times, as you simply do not have the time for that!

Customer Services

When you first start out in your business, you are the epicentre of your customer service strategy. As you grow, this gets to be a little too much. You cannot answer every single phone call and email, while also replying to the live chat that you’ve set up! Find an affordable outsourcing service for customer service and manage it from a distance. You won’t regret the time that you took to hire someone else to take this off your hands and still offer your customers exactly what you want to offer them.

Marketing

Marketing services are made up of so many different pieces that you need some help. You can market your business yourself, but if you can’t run the website and deal with digital marketing and SEO all at the same time, then you need help. There is nothing wrong with asking for help, so go and ask for it!

Administration

It’s the back office action that you don't have time to handle, but business admin needs to get done if you want your business to run well. Answering calls and filling your calendar, booking meeting rooms and getting your clients on board for meetings are all busy jobs, and that’s why you should look at getting in a virtual assistant.

Outsourcing is a cheaper alternative to hiring people to work with you in the office, and it could be everything that your business needs.

12 Best WordPress Plugins For Blogs & Business Websites in 2020

12 Best WordPress Plugins For Blogs & Business Websites in 2020

12 Best WordPress Plugins For Blogs & Business Websites in 2020

We all know that WordPress as a CMS solution provides us the support of thousands of plugins representing almost every feature and function a business website or blog may need. These plugins make WordPress so versatile, rich and flexible a system for the website administrators and web users worldwide. But since there are thousands of plugins, the websites should always look for the best options for the required features and functions. 

This is why here we are going to showcase 10 of the most useful and must-have WordPress plugins that business websites and blogs should use. 

  1. MonsterInsights

MonsterInsights is regarded to be the ultimate Google Analytics plugin for WordPress websites. Thanks to this plugin you can help establish a proper connection between your website and Google Analytics. The plugin allows you to see how your visitors behave, respond and use your website.  

The plugin showcases the most important statistics regarding your website right on the WordPress dashboard. Based on the insights and stats the website owners can help boosting traffic, website subscribers and revenue. 

The plugin comes with both a free and a premium version. For a small or startup website or blogs the free version is pretty efficient in offering all the key stats and metrics.  The plugin as of now has powered more than 2 million WordPress websites around the world.

  1. Jetpack

Jetpack comes as a great plugin with a deep and extensive repository of features that most business websites and blogs often require. The plugin developed by the same people behind WordPress made it almost as a must-have one for any WordPress website. 

As for the number of features available with Jetpack plugin, you have quite an extensive array of feature choices. Because of so many features, by using Jetpack you can ditch many other WordPress plugins. Let us have a quick look at the key Jetpack features. 

  • Jetpack allows adding a contact form. 
  • With powerful analytics, Jetpack allows tracking page views and search queries. 
  • It allows monitoring downtime and getting notification as and when the website is experiencing downtime.
  • Keeping hackers and intruders at bay from the login page.
  • Providing social sharing buttons. 
  • Auto-scheduling the posts on different platforms such as Twitter, Facebook, and Google Plus. 
  • Displaying related posts to boost engagement and user retention. 
  • It also provides subscription options allowing users to subscribe to blog updates.
  • Creating a sitemap. 
  • Taking daily backups of your website by using VaultPress. 
  • It provides a CDN with Photon.

  1. WPForms

There can be hardly any website that doesn't need contact forms to help their visitors get in touch with the website. Well, there are too many great contact form plugins out there in the market. But WPForms stands as the best because of its easy drag and drop online builder and a variety of form formats. 

The best thing about this plugin is it allows you create a wide variety of contact forms, 

email subscription forms, payment forms, online order forms, and other forms with a simple drag and drop online builder. Besides these key features that are also available with the free version, the plugin offers a pro version as well and it can further boost the lead generation efforts of a website. 

  1. Social Snap

Social sharing and social bookmarking are now considered key factors for achieving a better SEO result. This requires providing social sharing buttons in appropriate places around your website content to help people share them. This plugin by providing social share buttons for both desktop and mobile interfaces does the job in an excellent manner. 

The plugin supports all major social platforms including Facebook, Twitter, Instagram, Whatsapp, Pinterest, Telegram, Reddit and many others. 

  1. Yoast SEO WordPress Plugin

For any WordPress blog having a dedicated SEO plugin is extremely important to gain consistent flow of traffic. There are many SEO plugins for WordPress websites that help in making the SEO elements perfect for optimum search results, but Yoast stats ahead of others simply because of the ease of use. 

Yoast plugin can take care of all your on-page and on-site SEO needs. The free version of the plugin is pretty robust, though you can always go for the pro version for more value-added features.  

  1. WooCommerce

Do you want to integrate e-commerce features to your WordPress blog or business website? Do you want your visitors to make transactions and make purchases through your WordPress website? Well, just a small e-commerce plugin can help you integrate the feature and get things done with ease. Woocommerce is the WordPress plugin for this purpose. Developed and maintained by WordPress it is one if the best e-commerce platforms out there. 

The plugin comes loaded with a plethora of features, extensions, and customization options. If you want to make sales through your e-commerce website, there is not a better plugin than this. The Woocommerce plugin also offers a bounty of themes to build your product and transaction pages as per your UI needs.  

  1. Google XML Sitemaps

This is another powerful SEO plugin for WordPress and this one comes from search engine giant Google. The Google XML Sitemaps helps to find your website by search engines easier. 

Just after you install and make the plugin activates, automatically an XML sitemap will be created for the search engine crawlers to find and index your website. This will help in gaining search engine ranks against search terms and keywords. 

  1. Sucuri

Website security remains an uncompromising aspect of any website and blog. WordPress offers quite a few great plugins to take care of security enhancements. Sucuri is a WordPress security plugin that also works as a web application firewall to protect your website from all kinds of malicious attacks. 

The plugin is capable of tracking a variety of threats and attacks and provides protection against them. The plugin can protect your website from malware, DDoS, XSS attacks, brute force attacks, and all other types of attacks and security vulnerabilities. 

  1. SEMRush

If you need a comprehensive toolkit to take care of all the marketing needs of your WordPress website or blog, SEMRush comes as the ideal plugin choice for that. The plugin comes with an extensive range of helpful tools for SEO, making traffic strategy, social media marketing, content marketing and PR strategy. On top of all these, the plugin also provides competitive insights about your closest competitor websites and blogs. 

The plugin allows you to do research keywords, maintaining brand presence and mentions, tracking competitor activities, tracking post-performance and drawing attention to best-performing pages. It also helps the websites with an analysis of the ad strategy. 

  1. Akismet

Finally, every WordPress website invariably requires protection from the spams. Akismet comes as a comprehensive and all-powerful plugin for protecting your website from spam comments.  

Since instances of spam comments are too many and since these spams can often force your website to compromise on security, you should use this plugin from day one. The plugin can automatically detect and move the spam comments in the trash bean. 

Conclusion 

All the WordPress plugins that we have mentioned so far clearly show how the blogs and business websites can create richer and better web experience by using appropriate plugins. In this respect it is also advisable to keep the number of plugins lower to avoid performance glitches caused due to the non-compatibility of plugins. 

Author Bio:

Chirag Mudsa is the CEO of leading custom wordpress development services company, CMARIX TechnoLabs Pvt. Ltd. He is a goal-driven tech evangelist for a long time of 17 years, specializing in web and mobile development domains. His innovative spirit, strong leadership skills and a profound commitment to organizational growth have given him a key leading position in the industry.

Social Links:

Linkedin – https://www.linkedin.com/in/chiragmudsa/

Facebook: https://www.facebook.com/CMARIXTechnoLabs/

Start your WordPress Project With These 5 Steps

Start your WordPress Project With These 5 Steps

Be it Woo-commerce based blog website development, social media website development or any other form of development all of these can easily be archived by using one of the best and trusted web development framework in the domain. Yes, I am talking about WordPress. It is the best-known website development framework known to date. 

If you are already into yet and don’t know how to get started with woo-commerce website development services for your business or personal or practice purposes then you are at the right place. Well, today we are going to discuss the best tips to Start your WordPress project with ease. So let’s get started.

Select a Domain 

Never underestimate the importance of a domain name for website. It acts as an address for your website. By the address, we mean that this domain name will serve as the guiding path on the world wide web so that your users can easily reach your website. This path can be any random composition of variables and constants.

However, it is important that you make your domain name befit these guidelines.

• Make sure that your domain name is short as possible.

• Also, keep in mind that it is relative and self-descriptive. 

• It should not be complex and must be easy to remember. So that your user

won’t have a hard time remembering your website domain name. 

• Include your brand name or something relevant as a reference for your business. 

If you have not yet decided on your domain name or purchased your domain name for your business, then it is always recommended to do both of these tasks after your website has been completed. However, if you are having trouble developing your own woo commerce website then we would recommend you to consider woo-commerce development services. There are thousands of freelancers and we’ll establish companies they could get this done for you. 

Web hosting services 

Website hosting is simply a procedure for you to avail your website to everyone using the world wide web. All you need to do is shift from your local machine to an online server through hosting. Although there are many website hosting services available for free. However, if you are going to use your website for business purposes and are expecting large traffic, then we’d say go for the paid hosting services. They are much more reliable and faster than the free services as the quality of your hosting account for the maximum traffic your website can handle. And this is not something to be taken for granted in case of professional woo-commerce to website

Install WordPress 

Now since everything is set up and ready to go all you need to do is start working on your website. However, it would take years for you to create a website from scratch. Well, it would have been the case if it weren’t for the advance website development framework like WordPress. It provides you with a GUI interface for the smooth development of a website. With WordPress, you don’t have to worry about writing thousands of lines of codes or either the errors associated with the code. 

It’s just a drop and down interface that enables people without programming skills to make an extremely attractive and interactive website. You can even create an eCommerce website using the woo commerce plugin in WordPress. So if you want to gets things done quickly and with extreme precision then install WordPress in your development environment. To install WordPress you just to download it and add the path to the directory.

Create Pages and Content 

It is not that difficult to add content and new pages to your website on a regular basis, using WordPress. But before you start posting your new products or services and related content on your website. It’s important that you carefully plan out your sitemap structure. 

There are certain basic webpages that you must include on your website layouts such as a home page, an about page, a contact page, and then finally products and services pages. All these pages must be easily accessible to your users, so making a navigation system is equally important. So make sure that you create a menu tab and add the path to these pages.  

Utilize Plugins 

One of the best thing about this web development framework is the extensive library of the custom plugins that are highly compatible and can easily be imported from various online platforms. With these plugins, you can easily customize your website according to your business needs. 

However, before you do that you need to identify what you actually need on your website for it to successfully meet your business needs. For instance, whether you want to optimize your website for SEO, or in terms of CRM, etc. Like we said you need to specify in order to choose from this vast lake of plugins choice. However there are few plugins that you must have that would make your work a lot easier such as Woo-commerce, Total Cache, HubSpot, etc. 

Author Bio:

Hermit Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using unity game programming. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.

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