Website Factors That Promote Your Leads to Conversions

The Rise of the E-Commerce Industry

Introduction

E-commerce is a growing industry, and many people have found success in doing business in the industry. Because of the increasing use of internet around the world, more and more people prefer buying online than going to the physical store because it is more convenient and they feel a lot less hassle. Shopping online also gives the customers additional perks, like additional discounts and other freebies. The changing way people buy products has also ignited the curiosity of tech companies to look deep into the reason why people would buy something from the internet. A tech company had published their study, explaining how regular website visitors are converted to become a customer just because of a few things that are found on a website.

How a Visitor would become a Customer

According to the research released by a tech firm, the first thing that you should consider if you are in the e-commerce industry would be the play on words. The study found out that using the pronoun “my” instead of the pronoun “your” would drastically boost your sales. For example, if a visitor saw a phrase on the website saying “begin MY free trial” versus a phrase saying “begin YOUR free trial,” the phrase that used “my” would have more clicks. It is because people have an idea that the item is already under their ownership, and it is an instinct that plays inside the mind commanding that the phrase with “my” should be clicked.

The next thing that you as an online seller should take note is the emphasis on the word FREE if there are free items or services that you will give to the visitors. People like to receive gifts, and adding the word to your website would dramatically boost sales. One website, in particular, is not that popular with visitors, but when a tech and e-commerce expert suggested that the word FREE should be added in, the website’s sales rose to 18%. This would help more people who have taken on the e-commerce industry to gain more customers online, and it would pay off if more people would become interested in your website that tells them that they will be receiving something for free.

Another thing that you should consider if you are in the e-commerce industry is the assurance to the visitors that their privacy will be respected once they decided to make a purchase. It should also be noted on the website that the information given by the customers will not be sold to any third party institutions. Once customers received unwanted emails, they would start to unsubscribe from your website, and the conversion rate would start to decline, and it is terrible for the business. However, if their private information is protected, there will be a chance that more people would start doing business with you just because of the protection of their email address.

Active phrases on the buttons found in your website would also trigger visitor conversion, especially if it says GET INSTANT ACCESS instead of the generic “submit.” People would also like to see quick actions every time they are involved in a purchase, and using descriptive words would allow them to start being curious and click on the button immediately. The word choice would depend on what your e-commerce business is all about, and a strong imagination would be crucial to execute this point.

The study also stated that you should be careful about your choice of colours. Orange would produce more sales, because of the prevalence of websites like Amazon that uses the same colour for buying things.

 

Another small tweaking needed in your website is the placement of the objects and elements. Changing the position of the image and the action buttons would increase the conversion rate by 5%. For example, a website that sells an overnight bag shows that the image of the product is on the left, while the action to buy is located on the right. Experts in the field of e-commerce suggested that people would tend to look into the left first just like when they read, so it is important to present the item first. This would also give them the chance to decide instantly whether to buy the product or not.

It also matters that the actions found inside the website are personalized, so words like “chosen for you” or “picked just for you” would make a big difference. It is also important to note that an advertisement’s design should match the website where the visitors would be redirected. If website owners would not follow this, it could make the visitor think that he or she visited the wrong website, and they might leave immediately thinking that the offer is just a scam. Make sure that the design of the advertisement and the website is similar to each other to prevent the people from leaving.

There is also a tendency for online shoppers to avoid going to a website that would show them long videos. The study found out that if someone is shown a video that is more than 90 seconds long, they tend to leave the site immediately without checking the items being sold. This is crucial, especially if you are trying to win the people to visit your website. If you think that videos would make the website more popular than you are wrong. It would only make the people go away so do not think of putting it on your website if you wanted to get more conversions. Furthermore, try different kinds of testings to keep its security breach intact. Penetration tests reveal weaknesses, thus, there are more chances for improvement. Lastly, experiment with everything. See what would work and what would not work.

 

Conclusion

Website operators and online sellers would only need to review their websites to change the condition of their conversion rate. Some changes are effortless, yet it would cause a drastic change in your conversion rate. It is very important for someone who is in the e-commerce industry to learn each of these pointers by heart because these things would make them successful in the career path that they have chosen.

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How to Build an eCommerce Store using WordPress and Shopify

If you are planning to open an online shop but you do not want the hassle of having to build a site from scratch, then coming up with a WordPress eCommerce Store using Shopify is the best option for you.

Why Use Shopify with WordPress?

Shopify has one goal: to help anybody who wishes to set up an online store (even those without the technical knowledge) do so.

Coming up with your own online shop on WordPress can be a challenge as it requires a lot of technical skills. Shopify addresses this issue and helps you come up with an easy-to-setup and easy-to-maintain e-commerce site.

Aside from helping aspiring but less tech-savvy online shop owners, Shopify also features a lot of benefits such as a secure shopping cart, 70 payment gateways, inventory management, and various shipping options. Shopify is also available in many different languages. Shopify can also help you manage a physical store with a POS app and a reader.

If you have already had your own WordPress site, you can integrate it with Shopify so that you may enjoy its benefits while maintaining your own domain and this guide will help you do that. Otherwise, you may use Shopify’s hosting services.

Shopify is definitely a handy eCommerce solution for those who would like to engage in the selling business.

Integrating Shopify with WordPress

Get ready to make the best of Shopify and WordPress by following these steps to make these platforms work in your favor:

Step 1: Create an Account with Shopify

The first step that you should take is to create a Shopify account. Simply go to the Shopify homepage and then click the “Get Started” button that you can find on the upper right-hand side of the page.

You are provided a free trial option so paying is not an issue now. You will be required to provide an email address, a password, and your store’s name. Give yourself some time to think of a great name for your store. Make it catchy but smart.

If you are done, simply click the button for proceeding. Fill up the other requested information about the shop and yourself. Once done, just press the button to complete the process.

Step 2: Integrate the Shopify eCommerce Plugin

Now that you have your Shopify account, it’s time to integrate it into your WordPress site.

Go to WordPress’ plugin directory, then install and activate the WordPress plugin for Shopify Ecommerce. It’s that easy.

Step 3: Connect Shopify to WordPress

After having activated the Shopify WordPress plugin, a new menu item will be added to the backend of WordPress. Click on it to set up your account on Shopify. Simply input your shop’s address and then hit Connect. You can find your Shopify’s address on the browser bar while you are logged in on Shopify.

Doing this will automatically connect your WordPress site to Shopify. You will then be taken to the eCommerce platform so you may confirm the page, then you will be taken to your site so you may set up various Shopify settings.

Step 4: Add Products to your Store

Now that you have a store, you can now fill it up with your merchandise!

Simply click on the add a product button so that a product page may open. Input a title for the product and provide a product description. Don’t forget to place the price, as well as images of the product. Do this for all the products you would like to sell on your shop.

Step 5: Set up Payment and Shipping Options

As previously mentioned, there are many payment gateways that Shopify support. Some of these are Authorize.net, Paypal, and Stripe.

Shopify will use your email to sign up with Paypal Express by default. You have the option to change this email address to something else. Should you wish to make use of other payment methods, simply select them to be connected.

Afterward, you’ll need to set up your shipping options. Proceed to the Shopify settings page, then click on the “Setup Shipping” button. On this page, you can easily set up shipping options that can be based on price and on weight. You would also be able to offer free shipping, then zones to be used for international shipping

Alternative options

The internet is a giant melting pot of information and tools for anything and everything you can think of, making it possible for determined entrepreneurs to find effective ways to earn a living even without substantial business knowledge.

If you think you have the knack to explore other e-commerce options and have the budget to play around with, you can also set-up your own e-commerce store by mastering your way through programming and creating your own platform. Building an ecommerce store is now easier, and there are tons of guides out there to help you out. Here are a few to get you started:

First Steps in Managing Your E-commerce Store

Now that you’ve set-up an e-commerce store, what’s next? Just like any other business, setting it up is just the tip of the iceberg. Making it flourish and earn money is the real challenge.

There are a number of techniques to spread the word about your e-commerce business and to attract customers into visiting your website. Shopify has a great guide on those looking for ROI in their first 30 days with their guide here. But if you have time and luxury to try out different marketing techniques, their 50-step guide on making your first sale can help you from social media to offline marketing.

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Building Trust in Your eCommerce Company

It’s not easy getting an online store off the ground when you’re a small operation, not least because you don’t have a ready-made reputation to piggyback off and a lot of consumers are hesitant to buy stuff online when the company is not well known to them. That’s why it is so important that you are able to build trust in your eCommerce company. This is something that you should prioritize when you launch your eCommerce store.

Okay, but how do you build trust in my business? Start by doing the following:

Personalize Your Website

People trust other people, not websites. So, when you are launching your eCommerce company, be sure to give it the personal touch, perhaps by writing out your story and how you came to launch your company, and definitely by including your name and a picture of yourself, as well as a company address. This will help visitors feel more at ease when it comes to making a purchase.

 

Make It Simple and Secure

Security

When designing your website you should (or have the person who’s designing your site for you) not only ensure that your website is clean and easy to use, but also that it is secure. If potential customers don’t see that reassuring lock in the address bar when they come to checkout, chances are they won’t be confident enough to make a purchase.

 

Make it Uniform

One very often underlooked way of building trust is consistency. If your website looks professional and it is branded in exactly the same way as your social media site, and if your emails and documents all use the same template, it will paint a more cohesive and professional image of you. The software at https://www.templafy.com/ can help you to achieve consistency in emails, slides and other documents. However, you will need to discuss your style with your web designer to ensure that your eCommerce store and other online accounts all have the same style.

 

Get Feedback

Of course, the best way to build trust in your eCommerce company is to get positive reviews from other people. It might, then, be worth sending out a few free samples to get the ball rolling. Send your products or offer your services to a few of the  social media influencers at https://izea.com/2017/11/01/top-influencers-2017/ in return for a review or mention, focus on giving them a good experience and then watch the positive reviews roll in and the trust in your company grow. Also, allow reviews to be made on your site.

 

Mitigate Against Risk

Since many people are hesitant to buy from a new company online, it makes sense to mitigate against any perceived risks by offering a generous guarantee or no questions asked returns policy. If they know that they have nothing to lose by making a purchase they are more likely to trust you and to actually make a purchase – it’s basic common sense.

Building trust doesn’t happen overnight, but if you are consistent in your efforts and you do all of the above, it won’t be too long until people recognize your brand and associate it with quality, honesty and value.

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Why User Experience is Important for Your eCommerce Business and Some Tips to Improve it in 2018

User Experience is Important for ecommerceBy some estimates, every 1 out of 10 websites on the internet is an eCommerce site- putting its number in millions. And even if we take into account the top 1 million eCommerce websites, the top 50% sweep away 97% of the revenues. Now if you have a digital store to run, this should make two things very clear to you: 1. With so many eCommerce platforms out there, it is almost certain that whatever you are selling, there is someone else doing it as well; 2. eCommerce is a winner takes all industry and unless you are among the top, you are a failure.

Our apologies if that seemed a bit demotivating but we have a different point to make. If most of those eCommerce sites sell more or less the same products, how come a few succeed over the others? That where user experience comes into the picture. While having a wide catalog and competitive pricing are the basics, it is not the products themselves that deliver success but how consumers feel while purchasing it, is what makes the difference. That is, if you want your eCommerce business to be successful, the user experience is where you need to excel and here is how you do it:

Usability

Remember this- the easier customers find your website to use, the more they will engage. Finding a product description is as important as looking at the way it is displayed on screen. Proper indentation, spacing, font style, font size, colors and figures with labels – all adds up to the overall aesthetics of the content. And while businesses agree that their store should be easy to use, the problem arises when it starts to conflict with the interface or aesthetic beauty, as some call it.

The solution is simple- if you have a layout that looks very good but isn’t simple to use, don’t deploy it. The best example is Amazon.com. They have all the expertise and resources to create the most beautiful site on the internet but yet choose to be more efficient. Keep all your products in neat categories, provide images with a description, provide links on images, allow express sign-in, are just a few of the small details that can make or break the mood of your potential customers.

Minimize friction

But how do you test the usability? The general rule of thumb is to look for friction, i.e clicks. You should aim to minimize the number of clicks that a user has to do to make the purchase.

While it is tough to quantify for those customers who are just browsing, it is the single most important factor for regular customers- they should be able to make the purchase without having to use their mind even once. If it takes more than 4-5 clicks from the product page to the final invoice, you need to cut down the complexity.

Feature-rich shopping cart

People are generally confused while shopping and having a shopping cart that can’t handle even the simplest of tasks like changing quantity or size, is simply off-putting and generally results in cart abandonment. That is if you want your traffic to convert, get any seasoned eCommerce development service capable of building a sophisticated shopping cart for your store.

Payment options

Most of the internet traffic comes today from mobile devices but the majority of the businesses still rely on payment methods designed for desktops. After all, it is okay to enter credit card details on a full-size keyboard but on a 5-inch screen when on the move? Not really. This is something eCommerce developers must take into account- responsive design can take you only so far. after that, it is only a mobile-first strategy that can deliver a superior experience.

As an eCommerce store, you must provide the widest possible options in terms of payment. The aim should be to not force customers to use any payment mode they haven’t used before- because people generally aren’t comfortable sharing financial details!

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Set Up Your Own E-commerce Website?

Do You Have What It Takes To Set Up Your Own E-commerce Website?

The world of e-commerce is exciting and filled with possibilities. You’ll have read many success stories about people who’ve made their fortune with an online store and perhaps even felt inspired to give it a go. If you’ve always wanted to work for yourself, e-commerce could be a great option, a venture that allows you to call the shots and reap the rewards. It sounds great, but it’s not exactly easy. Think you’ve got what it takes to make it big in e-commerce? Take a look at the following before you dive in.

Getting started

Getting set up with an e-commerce website isn’t as simple as just having an idea and building a website. It has to be a great idea and an outstanding website to stand any chance of success. This 7 part guide on how to get started in e-commerce explains the step-by-step processes you need to go through to build a successful online store. You’ll need to do a lot of research and testing to find out if people even want to buy your product. The initial research is worth it, however, to make sure you don’t invest a lot of time and money into something that won’t pay off.

You’re going to need help

An e-commerce business has a lot happening behind the scenes. Not only does someone need to manage orders and deal with queries, but there are also people responsible for the website maintenance, marketing, finance and other areas. This may all sound like something you can do yourself, but you’ll soon find that it takes a team to get this working. To get a team in place, you might need to source investment or take out a business loan – something that could be a gamble if your venture doesn’t take off.

It could be a long time before you see any profit

There’s a misconception that the money to be made online is instant, and sadly this couldn’t be further from the truth. Your success depends on many different things, and you could go months or even years without seeing real profit. Many people have to retain their income from elsewhere to get by during the launch phase of an e-commerce venture, so don’t think about quitting the day job just yet. There are many mistakes that people make with e-commerce at the beginning, so if you make sure that all bases are covered before you begin – you could see a profit sooner than expected.

 

E-commerce is a great money-maker if you know how to play it, and could be the start of a profitable new adventure for you. At the heart of every great e-commerce venture is a fantastic website, and there are a lot of elements you need to make sure your website is a success. Do your research, ask others how it’s done and make sure you know what you’re doing before you throw yourself into the world of e-commerce.

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