Author - Nick Throlson

Web design Mistakes

7 Common Web Design Mistakes to Avoid in 2018

Web design should not be taken for granted if you want to optimize your website better to crawl up in the search engine rankings. Your business website is one of the crucial marketing tools you can rely on for your success.

You cannot imagine the growth of your business without the support of online marketing. Statistics show that around 90% of customers rely on online business websites before they make a decision about buying something.

Most consumers consider reliability, easy accessibility of a site instead of artistic websites that load and respond slowly to the queries of them. Many of them also have an eye on the reputation of the business website online before making a purchase.

Don’ts of web design

Website design for online business is not a cake walk. You may hire a website designer to design your site or design a website by yourself, but take care that you don’t do the following blunders that hurt your website rankings badly.

  1. Lack of planning

Lack of planning is a serious error that impacts your website rankings.  The website that starts without serious planning or fails to address the targeted audience will prove to be a white elephant for your business.

You should know your targeted audience and should intend to address their needs, preferably by visual media. You should have an idea about social needs and social media behavior of your customers or your targeted audience.

You can make a study of top 10 or top 5 business websites to plan your website design in a better way and thus, succeed to enhance your website rankings.

  1. Too artistic

Most of the website designers commit the mistake of designing their website in an artistic approach. This may decrease the chance of easy access for the users. Don’t be too clever to design your website. You should address the needs of the users without showing your aesthetic sense to them.

Everyone makes use of the internet to gain knowledge according to their requirement. Customers may not fall to your artistic approach but they rely on the value of the content you provide them on your website.

  1. Less scope for development in near future

If your website does not have the scope for development according to the future needs, your website will move down in the search engine rankings for sure. Regular modifications and updates in the mobile version of your site is an important thing you should focus on to enhance the traffic to your website. Otherwise, your customers will start ignoring your site. For example, if you have updated your website a year ago, the number of unsubscribes will be 5 percent more than expected, according to statistics.

  1. Poor content

Poor content may badly affect your business. If you and your staff do not have good writing skills, you can hire a writer or use content services like Caffeinated to get the work done for you. Poor content or keyword mashup in the content is a serious issue that badly hurts your website’s rankings.

  1. No Terms of Service

If you do not provide any terms of service on your website, legal issues may affect your performance. Generally, the terms of service are included on the last page of the website.

Generally, content on the internet faces threats of malware and hacking. To prevent legal issues related to the content and the individuals or firms that use your content, you must include terms of service on your website.

Indicating the terms of service on your website is helpful to prevent the legal issues a large extent.

  1. Contact details not included

Not including proper contact details on your website may impact your goodwill and SEO rankings. This will be a sign of negligence on your part. Remember to check your emails regularly.

It is also a good idea to maintain a blog to contact your users regularly. Keep in mind to post only relevant content on the website to gain more customers as well as to maintain the existing number of loyal customers.

  1. Poor image quality

Poor image quality is a big no if you really wish to enhance your website rankings. An image can communicate more than a written post of 1000 words. It is better to use your own images than to use stock images.

The stock images are not considered good for SEO and may also cause legal issues sometimes. In fact, your own images can convey the real identity of your website better than the stock images used by someone. However, if you use stock images, you should purchase them to stay away from any legal issues.

To conclude, rapid changes in the technology, increase in competition at massive levels, and loading speed of your website may impact your website rankings. Avoiding common mistakes and quick adaptability to the changes in the market trends is the key to success in the improvement of your business website rankings.

Here’s How You Can Start Your Own Ecommerce Store from Scratch

Here’s How You Can Start Your Own Ecommerce Store from Scratch

There is quite possibly nothing worse than having an e-commerce store that has thousands of products but with no clear focus or direction. There is a high chance that the store will have around a hundred categories as well, and this just makes things way more confusing for your customers. If you ever want to be able to get the best result from your customers then you will want to have a store that is clearly set out and easy to use. This is also way easier to do than you’d think!

Choosing a Niche

This is quite possibly the most important step when you open up your own online business. You can start this whole process by identifying any successful companies who are working in the space. It also helps to make sure that you are being competitive as well. If you don’t have any competition then there is a high chance that there is no market for what you are selling, so some competition is always a good thing. The main thing that you have to remember here is that you won’t want to choose a niche that is overly crowded. You also need to make sure that you take into account the size of your competition as well. If you have a lot of competition and they are huge companies then consider trying to narrow down your niche a little and be more specific.

Your Business Model

There isn’t one business model or structure that works for everyone. If you have a focus on physical products for example, that doesn’t mean that you have to fill your entire warehouse with products because this will make it harder for you to track your inventory and you may even find it hard to source products as well. If you want to make a profit then it helps to invest in drop shipping. If you want to have a warehouse then you will want to have a full warehouse model and a business idea to support it.




Now you have your niche and you also have how you are going to identify your business model, you may think it’s time to search for products that you can sell. You should avoid doing that, and if you want to find out more about this process then check out this guide to running an online store. Right now, you need to focus on who you are trying to sell to. You need to think about who your online customer is and you also need to make sure that your branding is very consistent. For example, if you pride yourself on being organic then you won’t want to start selling products that are full of pesticides, even though you may be getting a great deal on this product, it will compromise your brand, customer trust and the people you are trying to target.

After you have done that, you can then start to look into a ton of new products and this is a great way for you to get started with your new-found store.

Web Design Project Deadlines

Why Web Design Project Deadlines Are Important for a better setup

Everyone unexpectedly responds to deadlines. A few people flourish with deadlines, considering them to be challenges and a possibility for them to meet people's high expectations. Others find them to be a wellspring of tension and weight that can back off their original procedure.

Every AIS Technolabs clients are unique, and their necessities too. A few clients don't have a specific date that they require their site finished by, while others have to get it launched before a raising support occasion or an eatery dispatch. Every client's level of responsibility is unique, additionally, with some written work their content or giving the heft of the pictures.


Order Matters

In the same time, there are different work going on a project; some people work on content while others are creating a Mobile App Design. Other colleagues might code while others are gathering photos to be set on the site. Since there are such a large number of moving parts engaged with making a website, the order in which things are done is critical.

For instance, if a client completes an incredible activity at composing and sending over content to be altered they slowed down in affirming the design of the site; the content can't be put. Without an approved design, the site can't be coded.

Another side, if a client rushes to approve the design and the site is coded out and prepared to go, it won't dispatch until the point that the majority of the content is finished. Because somebody completes a certain errand rapidly, it doesn't imply that the project will be done quicker if that assignment is done out of order.


It's a Domino Effect

Correspondingly, it's essential to remember that, delay in one part of the project could cause delays in whatever is left of the project.

If pictures were expected and the client sends them three days after the fact, that may postpone the dispatch date by three days too. While sometimes conceivable to have things move all the more rapidly to match the deadline but it is not possible always.


Everyone Must Be Realistic

We comprehend that the site advancement process is new for the majority of our clients and that drafting content and picking symbolism doesn't come rapidly to them. We endeavor to keep a realistic mentality when helping clients set deadlines, giving them some an opportunity to brainstorm and thoroughly consider their choices before we provide them with a moment look.

Like this, clients need realistic desires concerning how rapidly their site can be launched. “Rome was not built in a day”, and great sites can't be either.

Key ThingsSome key things to help everyone meet deadlines:

Be clear and legit with desires toward the start of the project. Set clear deadlines to give clear deadline ranges forthright, so nobody is walloped by them.

Under-guarantee. If you imagine that something will take you three days, give yourself five.

Request help when you're feeling stuck. Some of the time you simply require someone ideas to take you up. The engineers, essayists, and project supervisors you are working with are the specialists, and they will be glad to give you their assessment or help.


Fortunately, when clients and their web advancement firm have a decent relationship, they can be somewhat adaptable on deadline, as long as each comprehends that one moderate proceed onward anybody's part could prompt a later dispatch for the site.


Things come up constantly. Work confusions and individual crises are two exceptionally ordinary things that happen and can make a project slow down. In any case, realize that one deferral will prompt another and that it's conceivable that you should rethink the project course of events given the roadblocks that surface.


The best that the two sides can do is to attempt their best to meet the deadline and work efficiently and to give appropriate cautioning if they don't believe that deadlines can be achieved.

Author Bio – Sunny Chawla is a Marketing Manager at AIS Technolabs. Services For Web Design and Development Company, helping global businesses to grow in the online market. He would love to share thoughts on Social Media Platforms, Game Applications Development etc..

Marketing Strategies for Beginners

Marketing Strategies for Beginners

Promoting an online business can seem like a daunting task at first but there are lots of things you can do to give your company the best chance of success. If you are a beginner to business, you have an interest in how marketing works or you need to promote your startup then you have come to the right place. It might seem very complex and difficult to get your company noticed by customers but there are some techniques and methods you can use to get your business the recognition it deserves. You can start with the basics and then build up the time and energy you invest in marketing once you get the hang of it. Every business needs an online presence nowadays to have the minimum amount of success, so make sure you take the time to market yourself properly. Read on to find out what you can do to market your business and how you can go about it. Get ready for your business to get noticed, and for your online presence to get people talking.


Get Tweeting

All businesses will benefit from taking advantage of social media. The kinds of social media you use might depend on the nature of your business but for most people advertising themselves in as many ways as possible gets more people noticing them and talking about them. Twitter can be a particularly powerful tool and is definitely something all businesses should consider. The twittersphere links people and shares information in bitesize chunks and can be a great way to get your message out there. Twitter can be particularly useful for events management and getting people to talk about the launch of new products, or even the opening of your store. If you are a company based purely online you will need to be much more active than if you owned a physical store, so make sure consider this.


Make Your Own Blog

If you have a website selling your products, including a blog can be a great way to inform people about your sector and about your products too. If you sell surfing equipment for example talking about your knowledge of surfing and giving advice about how to care for products will look really good to customers. This makes you look passionate about what you do and shows them that you have knowledge and expertise in your field. A blog can be a space that can engage consumers and keep them clicking too, which is the desired outcome of all your marketing strategies. If you are having difficulty with marketing you can always enlist professional help like Ascend2 for example. Although you don’t want your blog to be too promotional towards your products and services, it is a good avenue through which to advertise yourself. Debating the difference between bike tires that you offer and their benefits for on road and offroad use would be a good use of your blog if you sold products for cycling. The ideas are endless so get writing and think about genuinely engaging posts you would make. What do your customers want to read about?


Research Your Competition

When starting any marketing it can be useful to know what other businesses are offering people and thinking about how you can do better. No matter if you are a local high street shop or vast global company you are always going to have competition. Knowing the kinds of deals and services they offer customers can help you build and grow your company, and if there are any gaps in the market make sure you take advantage of them. What are customers saying about their service and their products, how could you do better? Although it can be difficult to identify competition if you are a purely web based company, you need to do your research. This can give your marketing strategies direction and you can modify your online presence accordingly. Do your research if you want to be informed and on top of the competition.

Here are just a few ideas to get you thinking about marketing your company. Although marketing might seem like a difficult task at first, these skills can be learnt like any other. Doing research can never hurt and you should continue to do so to make sure your marketing strategies are up to date and relevant. Whatever your product or company social media and blogs are your best friend. Remember to consider quality over quantity and to not be too overly promotional, not posting lots of spam will also help to keep your customer base.    


Building Trust in Your eCommerce Company

It’s not easy getting an online store off the ground when you’re a small operation, not least because you don’t have a ready-made reputation to piggyback off and a lot of consumers are hesitant to buy stuff online when the company is not well known to them. That’s why it is so important that you are able to build trust in your eCommerce company. This is something that you should prioritize when you launch your eCommerce store.

Okay, but how do you build trust in my business? Start by doing the following:

Personalize Your Website

People trust other people, not websites. So, when you are launching your eCommerce company, be sure to give it the personal touch, perhaps by writing out your story and how you came to launch your company, and definitely by including your name and a picture of yourself, as well as a company address. This will help visitors feel more at ease when it comes to making a purchase.


Make It Simple and Secure


When designing your website you should (or have the person who’s designing your site for you) not only ensure that your website is clean and easy to use, but also that it is secure. If potential customers don’t see that reassuring lock in the address bar when they come to checkout, chances are they won’t be confident enough to make a purchase.


Make it Uniform

One very often underlooked way of building trust is consistency. If your website looks professional and it is branded in exactly the same way as your social media site, and if your emails and documents all use the same template, it will paint a more cohesive and professional image of you. The software at can help you to achieve consistency in emails, slides and other documents. However, you will need to discuss your style with your web designer to ensure that your eCommerce store and other online accounts all have the same style.


Get Feedback

Of course, the best way to build trust in your eCommerce company is to get positive reviews from other people. It might, then, be worth sending out a few free samples to get the ball rolling. Send your products or offer your services to a few of the  social media influencers at in return for a review or mention, focus on giving them a good experience and then watch the positive reviews roll in and the trust in your company grow. Also, allow reviews to be made on your site.


Mitigate Against Risk

Since many people are hesitant to buy from a new company online, it makes sense to mitigate against any perceived risks by offering a generous guarantee or no questions asked returns policy. If they know that they have nothing to lose by making a purchase they are more likely to trust you and to actually make a purchase – it’s basic common sense.

Building trust doesn’t happen overnight, but if you are consistent in your efforts and you do all of the above, it won’t be too long until people recognize your brand and associate it with quality, honesty and value.