Author - Nick Throlson

How to reduce your Website’s Bounce Rate

How to reduce your Website’s Bounce Rate

Websites have always been and are still being used as one of the primary tools for leveraging businesses. It is almost rare as a unicorn to find a business that is making insane profits without having a website. And that is because, for a prospective customer, a website is a door to the company’s products & services. Now some people may argue that choosing mobile app development could have been a better option, but then a website, somewhat, builds a foundation where you can connect with your customers in a much broader sense.

But then there are times when you wonder why in the world your website isn’t generating business as expected, despite spending a fortune on it. You start doubting your product, as well as your business potential. But most of the times, the real culprit is ‘Bounce Rate’.

 

What is Bounce Rate

The simplest definition of Bounce Rate is – it is the percentage of visitors that leave a website after viewing the first page. Even simply put, your product or service didn’t seem interesting enough to them. The effect of Bounce Rate on your business could be disastrous if, over the time, nothing is done about it.

According to a research, 26-40% Bounce Rate is great, 41-55% is average and anything above it is not what you should be aiming for.

So how do you reduce Bounce Rate of your website? If you are looking for an answer, this guide is a must-read for you:

 

Readability

The connection between Bounce Rate and readability is quite apparent; the better they understand, the more they are interested. If you have a WordPress website, you get a free SEO plugin from Yoast. Install it and follow the corrections it suggests to improve your content’s readability.

According to Yoast, a piece of content has good readability when:

  • Not more than 25% sentences have more than 20 words.
  • Punctuations and grammar have been well taken care of.
  • There is sufficient use of transition words.
  • Passive sentences are less than 20%

 

Use sufficient Infographics

Visual communication has always been much more efficient at getting the message across, compared to text only. People find it the content more engaging when you use pictures, GIFs, and videos to communicate. Besides, Google also gives priority to content that has more infographics. And if you good ranking on Google search; chances are, people already trust you enough to go to your website.

 

Integrate the content with your brand

Integrating the content with the brand brings uniformity and a sense of credibility to your website. The sections on your landing page should not feel scattered and must not talk about different or contradictory goals. Carry out extensive research on the tone of how others, in the same line of business as yours, pen down their ideas. Have a logo and a summary of your vision, mission, and offer, apparent enough on the landing page itself. The effect of appropriate content is almost the same on a website and app. That is why, the best mobile app development companies as well, understand the importance of appropriate content integration and make sure it has been seamlessly done.

Load-Time

According to statistics, a 1-second delay could cost you 7% conversions. According to another study, 53% mobile sites turn into ghost towns if the load times are more than 3 seconds.

What do these figures say?

It is that people don’t like to wait, period

You can decrease your website’s load time by using page optimization techniques like using compressed pictures and videos. Apart from that, using cached pages also decreases your load time as the server deploys web pages from local cache.

Only use authentic web-hosts to host your website. Some popular web-hosts in India are HostGator, GoDaddy. 

Author Bio:

Hari Krishna is a well-versed content writer working in FuGenX Technologies, an emerging mobile app development company New York. He likes to write on technology, start-ups and latest technological innovations that people like to know and share with others.

 

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Key Things to Remember Before Designing Your Business Website

Elements Customers Want In A Business

When you’re in business, you should be more than concerned with what your customers want. They’re the backbone to your operation and the people who are going to help you take your company to new heights. Do whatever it takes to make certain you’re on the same page.

They should be on your mind night and day as you figure out ways to have your business cater to their needs. Don’t assume you know what they want. Research, read and ask to get your answers and come up with a list of the most important items to focus your attention on. See elements customers want in a business.

A Functional & Attractive Website

Customers want to search and find you online without any issues. They want to see your website, scroll through pages and click links from all sorts of devices. Work with a professional designer who can help you create the perfect website for your business. You want to make sure you include the right kind of information and that it’s easy for your users to navigate through the site. Not only does your text and layout have to be on point, but you need high-quality images and fonts too.

A Blog

After your website is up and running, consider adding a blog. In fact, starting a blog is easy when using a simple and free step-by-step guide made for beginners that can be found online. You can get started in just three steps. Once you have the foundation configured, start writing interesting and thought-provoking blog posts your readers will enjoy reviewing when they land on your website. Have someone on your team manage it, so it’s always up-to-date and has fresh content. A blog is a great way to be found in the search engines and for you to show your customers that you’re thought leaders in the industry.

Timely & Properly Managed Email Marketing Campaigns

Email marketing campaigns are great if they’re done the appropriately. Customers don’t want to be bombarded with messages that don’t relate to them at odd hours of the day. Come up with a process and calendar for sending out your emails. Be sure to spend time on the messaging and segment out your audience lists, so the right people are getting the right message at the right time. Make sure your emails have a purpose and aren’t going out too close together. Email marketing can be extremely successful if you put in the time to learn how to execute it correctly.

Exceptional Customer Service

One element all customers can agree upon is that a business offers exceptional customer service. People are sick and tired of mediocre and having to argue their way into being heard. Have processes in place that keep it all running smoothly and people who are willing to go above and beyond to make sure the customer’s happy at the end of the day. Strive to be known for having the best customer service around and see how quickly people return and your reviews grow stronger.

Quality Products & Services

Business isn’t just about how quickly you can get a product or service out the door. While speed matters, so does quality. Customers want value for their money and to be satisfied with their purchase. Your goal is to have clients be happy and not want to instantly return whatever it is they bought from you. If you lack in quality, you may get sales, but over time they’ll dissipate and you’ll be left with a lot of extra inventory. Put quality at the forefront and then be glad that you can be proud of your company.

Human Factor

Customers want to know that who’s on the other side is human too. They want to know that you’re not all about sending out fake looking images and messages. They’re thirsting for that personal connection with your brand. Give it to them by showing who’s behind the company walls, posting raw images on social media and allowing customers to easily get in touch with your customer service department. Most importantly, when you make a mistake admit it and don’t try to cover it up. People will understand more if you’re honest and authentic.

People who Listen

Similarly to how you want your staff to listen to you, your clients desire the same respect. Customers want to do the talking. They want you to listen and hear their feedback and complaints. Businesses who do what they think is best and go on without taking into consideration what the customer wants usually end up regretting it. Have conversations with your customers, give them the floor, let them speak and share their ideas with you. Be glad they care and feel strongly enough about your product or service to wanting to connect with you.

Ease of Doing Business & Reliability

Focus on priding yourselves on the fact that it’s easy to do business with you. It should be as simple as hitting the easy button and not having to jump through hoops to finally be satisfied. It’s about keeping the promises you make and not disappointing your customers because it’s better for you. Be reliable and honorable, so there’s a desire for customers to want to do business with you time and time again. Customers have enough stress and chaos in their own lives. They’re counting on you to deliver results and do it with a smile, so they can move on with their lives and not have to deal with any drama.

Conclusion

This is an important list that you should strongly consider implementing in your own business. Put your customers first and watch how quickly other areas of your company start to fall into place. Stop trying to do it all yourself and start listening to what consumers are saying about you. The future is in your hands and has the potential to be very bright if you’re willing to work hard to please the people who matter the most. These are elements customers want in a business.

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Changing Your Business Image In 2018

Let’s face it, we can talk all we want about how looks are not important, but when it comes to a well thought out business website, looks are everything. No customer or client wants to look at a website that is messy, cluttered with dead links and runs slowly. Customers are smart, impatient and they want their information from you NOW, not in the five minutes it could take for a part of your website to bother loading. With companies around the globe evolving online at a rapid rate, you as a company will have to face the facts that if you hope to be more successful, you need to give your image a good shake-up. What better time to do that, than 2018?

Your audience is being brought to your website through the search engines and social media. To be able to find you, they have to be looking for you and so if you are offering excellent content and easy ways to find you, you have to ensure that what they find is of high quality, too. If your customers cannot feel like you are putting in an effort to trends that are ahead of them, you’re losing already. Customers are smart. They are aware of issues that come up and if your company has had an unfortunate time of things in the market, they are likely to turn elsewhere with their business, which goes against everything you want as a company. Working quickly to stay relevant and build a level of trust with your customers is important, so don’t panic yet! You can change your business image with a few helpful tips, gaining back that customer loyalty that you have lost and transforming how you do things.

Strategize Your Approach

Getting your company back on track involves a revamp and a rethink. This can be anything from the web design that you need to update to the SEO strategy you need for your Google rankings. Google algorithm updates can help you to understand exactly what trends you should be following to drive traffic to your site, you just have to make sure your site is worth driving traffic towards in the first place. Get your head together with your marketing team and discuss adjusting your current business model and approach, so that you appear sleeker and smarter to the customers going to your site. It can be difficult to break away from what you’ve always done, but if you’re losing customers then it’s worth breaking through it and getting things redesigned.

Customer Interaction

Working on the way that you currently interact with customers isn’t always a simple thing to do. All this time, you’ve been doing things one certain way and now you have to change that – adjustment is difficult for any business. Listening to what your customers are telling you about the way your website is run is the key here. You need to offer the platform for feedback and then you need to implement the right changes. There’s no point whatsoever in asking for opinions and ideas if you don’t plan to change anything. This is your business, and you may be proud of it but if there is something that is out of sync and not working, then it’s not going to be much of a business. Making the right changes can include anything from a live chat bot on the website for better communication, to making your data and information more easily available with a sitemap on the website itself. These changes will transform your business image, even if they don’t feel like big changes.

Social MediaContent Is Important

Do you want to engage your customers, right? One of the most frustrating things about a company website is one that is not full of good, high-quality information about you. One of the ways you can change this is to start your own company blog. Customers now love to rely on visual content and blogs to make their opinions set about a certain company, as this way they can leverage their interest in you and your new content. This is one of the best ways you can get customers spreading the word about you. Content creation is key, and this means paying for the best out there if you haven’t got an in-house team who can write it for you. When you change your business image by offering better and more quality content, you need to keep asking for that feedback and get the changes made that matter.Laptop Computer Code

Add More Talent

Taking on a new hire or a new team of people to help you revamp your business look is a way to change the way you’ve always had things looking. We mentioned a messy website earlier on, and it’s important your website is not a slow, buggy mess. You can change your logo and rebrand all day long, but if you don’t have the right talent managing those changes, then there’s no point. The people that you surround your business with are the real game changers and the ones who can help your business transformation to stick. You may not be in the position to bring on permanent members of web development staff, but this is one of those areas of your budget that you should be maximising with outsourcing or a freelancer that you have on board. There are plenty of websites like these, where you can find quality freelancers who can offer the right service you need at the right place.

When you decide to transform your business image, you need to track how you do it and keep yourself up to date on the changes that you have made. When you do this, you can watch in real time how your changes have made a difference and whether they will continue to do so. Keep 2018 as your year for change and make it count for your new business transformation. It will be something you will need to keep an eye on so it becomes a success.

 

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4 Website Trends to Watch Out for in 2018

Website Trends to Watch Out for in 2018

Businesses should have New Year’s resolutions just like individuals do. The new year is a great opportunity to implement fresh ideas that can help your business to grow, or perhaps 2018 will be the year you finally put your entrepreneurial hat on and start that business you’ve always dreamed about. Either way, you need a website, or you need to refurb your website for a fresh and optimized new start to the year. Here are 4 trends to watch out for in 2018.

 

Mobile Friendly

Each year, more people are turning to their smartphones when surfing the internet. Rather than switch on their laptops or use their desktop, mobile phones are proving more convenient. By having a website that is optimized to be mobile friendly, you can improve traffic, which, in turn, improves your sales and your bottom line. In 2018, it is even more important to get mobile-friendly, however, as this is the year that Google is planning to roll out its Mobile First Index, which will place more importance on websites that have a mobile-optimized site, showing them first in rankings. It’s not just about SEO anymore, and that is important to remember.

 

Use of Grids

As years go by, the trend in aesthetics changes. Whereas in the 70s it was de rigueur to have busy brown wallpaper in the kitchen, in the 21st century we prefer (generally) a more classic, clean approach. The same is true of websites. Things change, and what was considered appealing a decade ago is no longer what is required to make your website somewhere people want to visit. In 2018, the look of your website may be going to change again, this time to incorporate an irregular grid layout. If that sounds like a foreign language, don’t worry – that’s what website designers are for. Speak to a professional about redoing your website to incorporate this trend, and get ahead of the curve. Remember, an expert web designer will be able to help you whether you need with HVAC websites, or if you’re a retail e-commerce business, etc.

 

Bright Colors

Once you have your modern design set up by your web designer, you’ll want to start thinking about the overall look of the website. Again, this is something that the professionals can help with once you have an idea of what you want. The trend for 2018 is for bright, bold colors that really pop from the page and catch the attention. No more minimalistic white spaces and black fonts – it’s time to change things up and use some wacky and wild colors. It’s good to look at what your competitors are doing and try to choose different colors from them if you can; you need to show how different you are.

 

Apps

Apps are hugely popular and take up a large amount of time when it comes to people using their smartphones and tablets. For 2018, the idea is that apps will be used on websites as well, bringing the portable feeling of a mobile device to the entirety of the internet. These apps won’t be quite the same as those found on a smartphone (the technology is different in many cases) but will be a hybrid of those apps we know and love and the web itself. They will be called progressive web apps, and throughout 2018 you will start to see them popping up on websites across all sectors.

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Business man

Why Email Marketing is a Must for Ecommerce Businesses

E-commerce is a spectacularly competitive industry and it takes a lot of a new online store to build a name for itself. With millions of online stores vying for customers’ attention, making enough sales to stay afloat can be a challenge in itself. This is why e-commerce business owners have to be smart about their marketing and invest in strategies and tactics that will yield results. One practice that has definitely been shown to yield amazing results is email marketing.

Email Marketing Statistics

In order to best understand the value of email marketing for e-commerce companies, you do not have to look further than the cold, hard numbers.

For one, almost everyone (91% of people to be exact), open their inboxes every day. If we were to compare this to daily users of Facebook or Twitter, where daily use rates are around 75% and 42% respectively, it becomes obvious that a promotional email is far more likely to be opened the same day.

Perhaps even more importantly, email is actually the preferred channel of communication for e-commerce customers. In fact, when they are asked to choose a channel through which they would most like to communicate with online businesses (not just e-commerce stores), nearly 75% of people say email. Another number that should paint a picture is the fact that two-thirds of online consumers say they made a purchase because of an email they received at some point in time.

When we are talking from a simple investment standpoint, email fares far better than pretty much any other marketing tactic for e-commerce companies. Namely, Digital Marketing Association recently came forward with data that the average ROI for email marketing is 3,800% for e-commerce companies. Put differently, for a single dollar invested in email marketing, an e-commerce business can expect a return of $38. On average.

Endless Possibilities

It is important to point out, however, that it is not just about the numbers with email marketing in e-commerce. It is also about the innumerable possibilities of this type of marketing. It may not seem that way to someone who has never done email marketing before, but it is actually a fantastically versatile type of marketing.

Purely promotional emails are probably the first thing that comes to people’s minds. These are emails which inform customers and potential customers about ongoing or upcoming deals that they shouldn’t miss out on. These emails also inform recipients about new products that became available at the store or about time-limited offers that are just “too good to miss out on”.

And while these promotional emails are the most direct way to use email marketing to boost one’s e-commerce business, they are definitely not the only possibility.

For one, there are the transactional emails that do not contain overtly promotional material but instead serve a different function. For instance, you will set up welcome emails for people who subscribe to your email list or who become members of your website. You will send emails informing people of their purchase and letting them know what they can expect in terms of delivery. If you want to convert your email campaign successfully, you will leverage these transactional emails to tell a brand story, to make customers feel special and to provide a unique experience that will turn them into repeat business.

When you throw in cart abandonment emails, retargeting emails, and a few other types, it becomes quite clear that a smart email marketing practice can do more things for your e-commerce store than any other form of marketing.

Doing it Right

Of course, in order for you to be successful in email marketing, you need to know how to do it right. In an article like this, we can only cover the basics, unfortunately.

For one, you have to start building your email marketing list as soon as possible. Namely, the law prohibits you from spamming random people and you can only send your e-commerce emails to people who have opted-in. In other words, you have to entice people to subscribe to your mailing list, usually by offering special deals and loyalty awards.

You will also want to ensure that you have segmented your email list properly, categorizing people according to a number of metrics that will help you send more precisely targeted emails that have a greater chance of converting.

It goes without saying that you will also want to learn about and experiment with the actual emails that you will be sending to your customers. This will involve quite a bit of A/B testing and serious data crunching, but it will be worth it. The good news is there is no shortage of email marketing tools that can help you with the more demanding parts of this.

Of course, when deciding on the incentives that will stimulate potential customers, you have to factor in your margins. In other words, a 70%-off offer will definitely bring you customers, but if you are losing money on such a deal, it will be counterproductive.

Closing Words

Email marketing is, without a shadow of a doubt, one of the best ways to market an e-commerce business. That being said, you have to invest time and money in it if you wish to do it right.

In the end, however, it will pay off.

 

AUTHOR: James D. Burbank is the editor-in-chief of BizzMarkBlog. He has years of experience in advising e-commerce businesses on marketing and brand promotion in general.

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