Author - Nick Throlson

Expensive eCommerce Mistakes

5 Expensive eCommerce Mistakes You Should Avoid

The rise of the internet and the effect it has had on business as a whole is truly remarkable and astonishing. The online marketplace is constantly expanding to meet the needs of an increasingly large pool of customers. Additionally, you can now buy just about any product or service available on the market online This rising connectivity means that customers expectations in the online market are constantly changing and falling behind in staying ahead of the times with your e-commerce will surely lead to a sorry end for your business. As a result, it’s incredibly important to make sure that your e-commerce solutions are on point and to your customer’s liking. It’s important to sell things online in the correct manner. In this article, we’re going to outline several common e-commerce mistakes that you should avoid in your company.


1. Website Woes

Considering that your website is the representation of your business online, then it should be an absolute top priority in order to improve your e-commerce numbers. We recommend by first making sure that your website has a strong, appealing, and most importantly clear design. This isn’t to say that your website should just be pretty in design, it should also be precise in its functional design. An example of a functional design to consider is to try and reduce the number of clicks-to-buy on your website. The fewer clicks a customer needs to spend to purchase from you, the more likely you are to complete the sale! Make your website a pleasure to behold and use. Additionally, do not skimp on investing to make sure that your website continues to function smoothly after you’ve made it. Your customers will immediately flock to your competitors if they have technical problems in trying to complete a sale with you, so  make sure that your multi vendor marketplace works properly.


2. Customer Service Anguish

Assuming that a customer successfully completes their purchase, a very easy way to lose that customer permanently is to fail to support them sufficiently. It is a well-established fact that repeat customers are far more valuable to any business than new customers. So, make sure that you provide as excellent a customer service experience as you can. If you can prove to a customer that their time and money is extremely valuable to you by showing them support, that customer is going to stick around. Additionally, happy and loyal customers will spread the good word about your business through reviews. If you can prompt customers to leave reviews, preferably positive reviews, of their experiences with your company then your business will be a sure winner.

Expensive eCommerce Mistakes3. Failure To Research

It should almost go without saying, but research is and always will be a key foundation in any successful business. Unless your business is a true innovator and standalone in a market space, which is extremely unlikely, then you have to make sure to be aware of what your competition is up to. Researching your competitor’s e-commerce solutions is remarkably quick and easy. Just try to buy a product or service from them and carefully observe how they do it. What you’re specifically looking for are ways that you feel you can improve your own e-commerce experience for your customers. Another excellent route of research is to read customer reviews for your competition and look for common complaints. Thus, the ultimate goal of researching the competition is not to create an exact copy of their e-commerce solution, but to build an improvement of it. Build on your competitors' weaknesses and their customers should find it easy to filter to you for their needs.


4. Shipping Shockers

If you’re providing physical products purchased online to customers, then you will inevitably have to deal with the difficult realm that is shipping. Failure to build solid shipping logistics system will surely spell the end of any business. The range of problems to consider within shipping is vast, but ultimately the whole problem winds down to two simple points: Make sure that customers receive their products with as little hassle as possible, and make sure to give customers the choice of their preferred shipping. Any customer that has ordered a product from your company expects that product to arrive promptly and safely. You should be striving to make sure that the customer’s experience with shipping is as simple as possible with as few hassles as possible. An easy purchasing and shipping experience both come together to help build confidence and trust in any customer. While it seems counter-intuitive to complicate the shipping process by giving customers a choice in shipping, we strongly recommend that you still do since it allows the customer to convenience the purchasing experiences in their lives. If your company deals in digital products and services, then these two principles still apply. For instance, make sure that customers receive program activation keys promptly in the manner of their choosing.


5. An Inability To Let Go

One of the greatest annoyances that consumers experience in the online marketplace are companies that flood the customer with marketing that’s not been asked for. Particularly, it’s important to treat customers email and information with extreme due diligence and not to abuse it. Make sure that customers always have an easy out from dealings with your companies and absolutely make sure not to try and hold on to them. This is particularly true with email since nobody appreciates receiving spam email. So make sure that you aren’t the generator of that spam for your customers! Operating in a clear, open, and honest manner will build trust in a customer that’s leaving and they’re more likely to come back in the future.


In conclusion, then, the ultimate mistake that any business can make with their e-commerce solutions is to make them too complicated and cumbersome for their customers to use. You should always be striving towards a simple process that is efficient and ultimately easy for any customer to use. Research your competition, build your website clean and functional, support your customers adequately, make sure your logistics are solid, and respect your clients. Lookout in your business for the mistakes we discussed here, and you should find success in the online marketplace.


WordPress Theme

Tips To Help You Select The Perfect WordPress Theme

Tips To Help You Select The Perfect WordPress Theme


Most beginners get really confused when it comes to selecting a theme for their WordPress site. There are thousands of options available, which includes both free and paid options. You can get really indecisive when it comes to selecting the best theme for your website.

WordPress themes come with tons of customization options. You can also go for WordPress website development services which will help you to select the right type of theme which will suit your business aesthetic.

Here are a few tips which will help you to select the right type of theme for your website:


Go for simplicity

There is a myriad of options available when it comes to WordPress themes. There are certain design layouts which are full of bold animations and complex layouts. However, you don’t really have to go so crazy with the layout. Go for themes which are appealing and without compromising its usability and simplicity.


The theme of your website should not be overly complicated and should be able to guide your users towards the information they are looking for. You users should be able to find their way around your website. Your website theme should be able to attract new users and subscribers.


Choose responsive themes

Responsive themes are which adjust their layout according to the screen size. A significant number of users operate websites from their mobiles. Majority of the traffic is generated from mobile users. Even Google shows mobile-friendly websites on top in the mobile searches.

A website has to be fully responsive and mobile-friendly. WordPress websites are responsive by default. However, there are certain sellers who are selling sell fixed layouts which are not mobile friendly at all. Thus, you should make sure that you test a theme before you choose it for your website.


Check browser compatibility

Every individual uses a different browser. Thus, it is important to make sure that your theme looks perfect on every browser. Sometimes, it might happen that your theme looks great on the browser that you use but it might look broken in some other browsers.

There are various compatibility testing tools available where developers can check the compatibility of the themes with different browsers. You can run some basic tests on different browsers like Safari, Google Chrome, Firefox etc.


Supported plugins

Plugins are the real heroes of WordPress. Plugins enable the developer to do anything for your WordPress websites. There are plenty of WordPress plugins available to choose from. Gravity Forms, Yoast SEO, W3 Total Cache are some of the most popular plugins which are widely used. Your developer can help you choose the right type of plugin depending upon the requirement of your website.


Page builders

Page builders are plugins which enables us to create various page layouts using drag and drop user interface. Various WordPress themes come with pre-installed page builders. However, these pre-installed page builders can produce a lot of unwanted code. If you ever switch the theme of then those pages will require a lot of cleaning up and coding.

You must understand that the WordPress theme plays a crucial role in your site’s SEO friendliness. No matter how good looking your theme is it can still generate poorly coded HTML. This could highly degrade your website’s performance on the search engine. Premium WordPress theme developers will ensure that their pages are optimized for SEO.

Another way of judging the quality of the WordPress theme is by going through the ratings and reviews. For free WordPress themes, you will find ratings and reviews just below the ‘download’ icon. However, you should know that almost every WordPress theme gets bad reviews, you should refrain from those themes which have unusually high negative reviews.  



Web design Mistakes

13 Important Metrics For Your Press Release Distribution

Before, it seems impossible to measure the impact of public relations. Even measuring the result of press release distribution seems a daunting process.

Why do you think we need to measure the impact of distributing releases? In the era of the digital age, everyone can write a release. It is not only limited to PR professionals.

However, despite the fact that anyone can do it, it doesn’t mean that anyone can do it right. If you know what to measure, you’ll have more successful releases in the future.

In this post, we’ll discuss the important metrics that are important for you to measure the impact of distributing releases:




The goal of every release is to invite the media and readers to read your announcement. However, it is not the only thing that you should target.

You should encourage them to take an action. What is your call-to-action (CTA)? Do you want them to click to your link to visit your site and learn more about your product?

Do you want them to sign up for newsletters, or invite them to download a copy of your E-book? If you can engage them more, the more successful your campaign will be.

You should be able to engage them in your story. It is one factor that you should measure in your campaign. There are many tools that can help you track results.

To measure click-through, you can use a URL shortener in your release. Its purpose is to track how many times the link was clicked in your story. It also gives an idea of how it is going.




How do you measure the conversion rate of your campaign? If the audience read your content and clicked on the link how did they respond to it?

For instance, once they reached your site, did they read the content, make a purchase, download something, or complete a contact form? You can also use Google Analytics to monitor the traffic sources and check where it is coming from.

Your goal in your release determines your conversion rates. Conversions are a sign that a prospect or potential customer is actively moving on to the sales funnel.


  • READS.


This metric reflects the number of times that an audience read your release. Reads indicate the number of people who consumed your news.

By monitoring the number of reads of your successful releases, you can develop the method of writing releases patterned to successful releases.




These are tools that give you an idea when your chosen keywords are found online. Using this tools allow you to monitor your brand mentions and company name and helps manage your reputation. It gives you a hint, whether your content is popular or not online.




Tracking your social media mentions is a very important metric that tells how well your content is performing. You should be able to monitor the number of Twitter mentions or blog mentions to know that it is going viral on these platforms. You can set Twitter alerts to notify you of these mentions.

It’s significant that you know how many influencers are mentioning you, or how many have shared your content. Make sure that you also keep an eye on the hashtags that perform well.




It measures the total number of people who have seen your release so far. You should be able to track how many people have been exposed to your content. If you are using a press release distribution service, it is expected that you have a high potential reach.




The potential reach of your release may be overwhelming. However, you shouldn’t be satisfied with the value unless you have seen the engagement rate.

A lot of marketers thought that potential reach is enough for them to measure their content’s success. You should be more concerned about the number of people who have seen it, and how many have actually engaged.

There are a number of ways how you can measure the engagement of your audience, including how many have downloaded the copy of your ebook, shared your content, or how many have clicked to your link.

You need to find ways to boost the engagement of your audience to your content. Make sure that you master these tactics.




This is perhaps the oldest and first metric used in measuring the impact of releases. You need to know where your news is placed and published. You also need to have an idea about the length of the article, message permeation, assets, placement and more.




How aware are people of your news? You can determine who shared it, the extent of sharing, or who shared your news. Did you get editorial coverage, or was it shared by an influencer or your employee?




You can track the inbound traffic of your release by adding a URL builder or extension to any URL placed within your content. The link should traffic back to your site. When they clicked the links, you can monitor their actions within your site.




It’s important that you know which part of the world your news resonated. You can track it per region, locally and globally.

Knowing how your news resonated is useful to continue any conversation online or sales marketing campaigns. You’ll also get the idea which regions or area receive your news positively, so you can target them the next time you issue your release.




You should see your release on top of the search engines if you have made all the effort in enhancing your copy. Make sure that you also distribute content on a regular basis. Check the tools that you can use to monitor the keywords or search terms you are targeting and your search engine rankings.




Search your release title. Place your headline onto quotation marks. You’ll get the exact number of indexed pickups at the last page of the search results.

Tracking the impact of your distribution is important as knowing its return-on-investment. With available tracking tools online, measuring its impact has never been easier.

Aside from the mentioned above, it is now easier to measure the success of releases now that it has gone live. Other elements that are important in determining its impact, include: identifying online and offline news outlets that published your news, number of backlinks it generated, and if it is gaining popularity on the social media.

If your news story is promoted and shared on social media channels a lot more times, it can spread like a wildfire. Your story can go viral easily that boost its virality.

Backlinks are also an important gauge in measuring your news impact. A back reference refers to the link leading to your website.

Search engines like Google regard backlinks as an important element in determining the ranking of your content. More backlinks lead to a higher ranking on the search engine result pages (SERPs).

In reality, traditional releases have lost its ability to create an impact. If you want your story to generate interest, go viral and widen its reach, you need to personalize it as much as possible.

A personalized pitch is favorable to journalists as it creates an instant traction with them. Boost their interest by making them feel that you are making their job easier.

Follow the format of writing a release, make your news newsworthy, and include assets like surveys studies and infographics. The more accessible and complete your content is, the more they will have the interest to publish your work.

Build relationships to establish a foundation with the press. Be sure to do this prior to reaching out.

Use different online tools in measuring the success of your releases. If you are using newswire services, know what metrics they use to track the performance of your content.

If they can’t provide you these reports, choose other services that can provide you. Remember that you cannot just distribute content, without knowing how well it is performing.

Another applicable tip that you can try is monitoring the profiles of your competitors. Check their content and distribution, and how their stories are covered by the media.

Knowing how your competitors are performing can help you improve your approach in distributing your content. It pays well if you know the market you are in. Study your industry and rivals in the business.

You should be aware of who is leading, and how you can beat them through content distribution. Keep in mind that it getting publicity is not easy due to the steep competition.

Your content needs to stand out from the rest. By becoming aware of how to properly write and distribute your content, you have a better chance of getting a more positive result for your campaigns.

Again, go back to your goal. Think about how you are going to reach your goal. At the end of your campaign, you should be able to measure whether you reach it or not.

The result is important for your future content marketing campaigns. By gaining insights and stats of your content’s performance, you can better improve your content and avoid the mistakes that are hampering you in getting the right outcome.

Back On Track: Reviving A Flailing Marketing Campaign

Back On Track: Reviving A Flailing Marketing Campaign

Marketing plays an integral role in the success of a business. If you’ve noticed that your website is attracting less traffic, your emails are going unnoticed, or there’s been a limited response to an advert in the local press, it may be time to rethink and revitalize your marketing campaign. If you’re struggling to make an impact, this guide will help you get your business back on track.

Identify the issues

If your marketing strategy isn’t working as well as it should be, the best place to start is pinpointing the reasons why. What has gone wrong? If you can work out which cogs aren’t turning in the right direction, this will help you identify solutions, which will propel your company forward. Look at data, analyze what you’re currently doing, and adopt the perspective of a consumer. Is there is a problem with getting content or materials out there, or are you losing leads once you’ve attracted their attention? If you’re not garnering sufficient attention to begin with, you can work on reaching out to more people and getting yourself noticed. If the process is breaking down in the middle section, you can strive to convert more leads. If there’s an issue at the end, and you’re losing customers who have already put an item in their cart, for example, this is the spanner you need to remove from the works. Once you know where you’re going wrong, you can attempt to rectify the situation.


Carry out research

Every marketing campaign should be drawn up based on extensive market research. If you don’t know the customer well enough or you’ve got no idea what kind of competition you’re facing, there’s a high risk of your marketing strategy missing the bullseye. It’s essential to reach the market thoroughly and to gather as much information as you can about potential clients and competitors. If you’re firing blanks, carrying out research could help you find the answers. When revamping your campaign, focus on that ideal customer, and make sure your business stands out from the crowd. To collect information, send out surveys and questionnaires, converse with customers via live chat on your website, and invite people to leave feedback and comments. You can also organize focus groups and leave suggestions boxes around the premises if you have a hotel, a store, a restaurant or a salon, for example.


Make use of data analytics

You may have a website and social media profiles, but do you know if they are benefiting your business? Data analytic tools provide you with valuable information about who is visiting your website, what they’re doing online, and where traffic comes from. You can learn about which kinds of posts are most successful, and you can also determine which contact methods are most appealing to your customers. If you don’t already make use of analytics, now is the time to start. This data could make a huge difference to the efficacy of your strategy. If you’re not a marketing expert, it’s worth considering teaming up with a company that specializes in generating and converting leads and increasing traffic and sales. Look for firms that offer the kinds of features, services, and expertise you’re looking for, such as a digital agency private label service or experience in web analytics, social media marketing, and SEO. If you’re not au fait with cutting-edge marketing techniques, you may not be aware of the potential benefits of tapping into analytics and gaining access to this font of information.

Back On Track: Reviving A Flailing Marketing Campaign

Seek expert help

Sometimes, it’s difficult to determine why your marketing strategy is failing when you’re involved in putting content together, organizing events or sending out emails. If you’re at the heart of designing and implementing the campaign, you may benefit from getting the opinion of people outside of your business circle. Seeking expert advice can provide you with information and knowledge you may not have yourself, but it can also help you to judge your efforts from a different perspective. Often, a fresh pair of eyes, especially one that belongs to somebody with marketing expertise, can make all the difference. If you’re looking for a marketing agency to help you boost your business profile and drive sales, search for a company that has experience in your field, set up some informal meetings to discuss your requirements, and take a look at portfolios and client reviews.

Back On Track: Reviving A Flailing Marketing Campaign













Communicate with your customers

If your sales have stalled, you’re not getting the reaction you want from social media posts or your website isn’t attracting as many visitors as it used to, it’s a good idea to communicate with your customers, friends, and followers. Ask them about the kind of posts they’d like to see on your pages, talk to them about the themes they’d like you to cover on your blog, and invite them to leave feedback on the service you provide. Take time to read comments, answer questions, and look through ideas and opinions. Feedback can be incredibly useful. You might find that something as simple as posting too frequently is putting clients off, and this can easily be rectified.

Be original

In business, there’s always competition. If you want to succeed, you’ll need to outshine others. Although it’s hugely beneficial to adopt tried and tested marketing techniques, don’t underestimate the value of being original. Up-sell your USP, and try and be innovative and inventive. If you’ve got a social media campaign on the go, for example, think about what kinds of content you can upload to turn heads and get people talking and sharing links.

Is your marketing campaign struggling to make an impact? If you’re keen to put your business on the map, it’s wise to analyze what’s going wrong and then work on ironing out those issues and improving your strategy. Hopefully, this guide will help you get back on track. Carry out an audit to see where you’re falling down, conduct research to ensure your campaign is relevant to the target market, and make use of analytics. Work with experts, talk to your customers and use feedback, and try and be original and creative.  

Using Your Blog To Impact The World

Using Your Blog To Impact The World

Why did you create a blog? Was it something you wanted to use as a means to make money? Did you create a blog to give people an insight into your personal life? Is your blog a means to express interest in a particular hobby? Whatever the reason, your blog doesn't only have to stand as a means to provide you with wealth. It can go beyond an insight into your life, or a few tips and tricks on a particular topic. Your blog could stand for something truly meaningful. This could be your platform to make a positive impact in the world around you.

One blog can make a difference. And that blog could be yours!

But where do you start?


It starts with an idea. What is that really stirs up your emotions? When you switch on the news, which stories provoke a strong reaction from you? What topics are impacting your life? There are people who blog about social change, raising awareness about hot topics – how black lives matter, police brutality, transgenderism, the #me too movement, as examples – giving a voice through their experiences, or giving a voice for others, promoting change and disruption. There are people who blog about global issues – world poverty, the environment, and global warming – looking to make a difference to the world through the power of the written word. You can do the same.


Research the issue you are interested in. The more honest your blog is, the more credible it will become. Find out more about the topic that is driving your heart by reading other blogs (check our previous links for a start), watching the news, and picking up news journals. Don't rely on half-truths you may have heard elsewhere, but use genuine sources to gather hard facts about the matter at hand. Of course, you may have direct experience with certain issues, so the truth can also come from you and what you have been subject to first hand.


Create posts that will raise awareness. With the knowledge you have received, focus your writing on stirring up the passions of others. Provide links to news sources and articles based on research and study. Write with conviction and courage and from the heart. You may not be popular in certain quarters with your writing, but if it really is an issue that means something to you, then providing there is truth and you aren't being libelous, go for it, and write with positive intent.


Share your posts. After writing your posts, you need to spread the word about them, using marketing fundamentals to boost your readership. Your social media networks are a start, but also consider the issues you have been writing about. There are bound to be forums online that relate to your blog, so add your voice to the many and provide a link to what you have written. You may also want to connect to charities directly – if your blog could help their work, they may be willing to share what you have written on their websites. And speak to anybody you know who can get behind you, especially if they share your passion for change. Ask them to share the word with people and networks they are involved in.


Provide actionable steps. People have read your posts, but what can they do next? They need actionable steps to help the cause. Therefore, link to any charities that are connected to your posts. Point them in the direction of fundraisers, such as  Give them ideas on how they can provide support. Create boycott forms or petitions that your readers can sign up to or link to similar online. And encourage people to share their stories, giving their opinion on the issues that matter. They can do this on their blogs or even contribute to yours. It's about paying it forward and ensuring your words make an impact beyond your corner of the internet.

One blog can make a difference. Can yours?

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