Author - Nick Throlson

Top 6 Email Marketing Tools for Ecommerce

Top 6 Email Marketing Tools for Ecommerce

Selecting the right email marketing tool is essential to the success of your business. Aweber has been an industry standard for years, but Aweber alternatives are popping up everywhere. Many are proving to be more and more beneficial to the consumer.

Ecommerce business owners are discovering that they may have outgrown Aweber. They are now searching for aweber alternatives that provide a more comprehensive solution.

Email service providers are now including the following functions:

  • SMS Campaigns
  • Email Campaigns
  • Email Reports
  • Segmentation and Targeting
  • Forms
  • Automated Messages
  • Drag and Drop Visual Editors
  • Discount codes

Let’s examine the top 6 Aweber alternatives and their features to help you discover the best possible email marketing tool for your business.

The Top Six Aweber Alternatives

#1. Omnisend: The Perfect Ecommerce Aweber Alternative

Omnisend is perfect for ecommerce. It was built specifically with the ecommerce merchants in mind. Omnisend facilitates easy and effective communicate with customers through multiple channels..

As Omnisend allows you to communicate via SMS, Facebook Messenger, Facebook custom audiences, and Google retargeting ads, this allows you to reach customers in multiple ways.

Omnisend features an intuitive drag and drop email builder which makes it simple to create professional looking emails in no time.  

With Omnisend’s visual automation workflow, you can automate messages and send them through a variety of channels. This will help to ensure that your customers get the messages.

Omnisend also makes it easy to build your email list with dynamic exit-intent and timed popups. They also have landing pages for email capture.

Omnisend also includes some time saving marketing features such as the Product Picker, which will add products from your website straight to your emails. This will increase the speed of creating email campaigns.

Sales are extremely important to your business and Omnisend has solutions to increase your click through rates - the Scratch card and gift box. These are interactive tools that engage your customers and encourage click throughs.

The Automated Product Recommender is another excellent feature. All you have to do is add the Product Recommender block in your campaign. Your subscribers will automatically see the bestselling or newest products.

Omnisend is the top choice for Aweber alternatives, especially for the ecommerce store owner. Omnisend is easy to get started with and offers customers a free plan with a 2000 email/day limit (or 15,000 emails/month).

#2. Mailchimp: Great Aweber Alternative for Newsletters

Mailchimp is a popular contender in email marketing. It features an easy to use drag and drop email builder, which is similar to Omnisend.

Mailchimp also allows you to create landing pages, segment your lists, integrate your ecommerce platform, and offer product recommendations.

Mailchimp is a great tool if you’re simply looking to send out newsletters to a subscriber base. They don’t offer SMS messaging.

Unfortunately, Mailchimp does not have customer support for its free subscribers. Therefore, if you are just getting started building your email list and may have questions, you should look elsewhere.

#3. Drip: A Beginner’s Aweber Alternative

As far as Aweber alternatives, Drip sets itself apart simply for its visual composer. Visual platforms are great for beginners. They are very simple and intuitive.

When you sign up, Drip focuses directly on creating an automated workflow from the start, proposing a few different automated campaign templates to modify.

The email builder itself is a bit dated compared to the other email marketing platforms. Most builders focus on creating “blocks,” but Drip separates an email into the header, body and footer. There is little room for customization.

For a beginner who doesn’t need anything fancy, Drip is a great alternative to Aweber. It is simple and will send out a basic email campaign.

#4. SmartrMail: A Basic Aweber Alternative

SmartrMail makes email marketing easy without any bells or whistles. If sending emails is all you really need, this may be a great option for you. SmartrMail works for beginner email automation with automatically updating segments that are set up for you upon joining the platform.

SmartrMail has a simplified drag and drop email campaign builder that enables you to create the most basic newsletter campaigns.

SmartrMail can’t be connected to your store. Therefore, you will need to manually add your products into your emails. This can be very time consuming.

SmartrMail has the most basic functions for email marketing. It is geared towards the beginner. SmartrMail is perfect for those who don’t need any service beyond email.

#5. SendinBlue: A Simple Aweber Alternative

SendinBlue is one of the simpler email campaign builders. While SendinBlue does not have the extensive number of features that Omnisend has, it does feature a great visual composer. This allows you to create professional looking campaigns in minutes.

SendinBlue stands out by allowing you to use SMS campaigns in your email workflows. This is not something that most email marketing providers allow you to do.

SendinBlue offers a few different workflows that can inspire merchants to create multiple campaigns and segments for their subscribers. They offer templates and HTML editors for professional emails.

SendinBlue enables you to monitor your performance with real time statistics and click through reports.

SendinBlue is missing sophisticated elements of email marketing, but it is a decent service for beginners. It is simple and easy to use.

#6. ActiveCampaign: Advanced Aweber Alternative for CRM Users

ActiveCampaign is the most advanced and sophisticated email marketing service on this list. It does function and feel more like a CRM. This is great for businesses focused on sales

ActiveCampaign features a centralized space for your contacts. It allows you to create campaigns around those contacts. With the strong emphasis on the contacts, the learning curve for this tool is steep.

ActiveCampaign is highly recommended if you have multiple domains to manage. Their segmenting allows you to create campaigns targeting each list.  

Seasoned marketers will be the ones to make the most out of ActiveCampaign. They will appreciate the CRM features. However, if you are looking for simplicity, you may want to skip this one.

Conclusion

This is not a comprehensive list of all the aweber alternatives that are available to you. However, these are our top picks for empowering ecommerce tools that optimize results. These companies provide a more comprehensive solution for email than Aweber.

It can be quite time-consuming to sift through all the email marketing providers out there. Hopefully, this list has provided you with a head start in discovering the perfect email marketing solution for your ecommerce business.

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WordPress Themes

10 Tips for Testing WordPress Themes

A diverse range of WordPress themes are on offer and they include both free and premium categories. Whatever be the type or class of the theme, it should be tested throughout to ensure that no bugs are present. The most popular and the most intelligent process to get a bug-free WordPress theme is to simulate a development environment that helps to nip most of the bugs in their buds. Other than that, there are several other ways in which one can achieve a bug-free WordPress theme. To better understand the procedures and their application areas, it is immensely important to classify the entire development of the WordPress theme into distinct phases. It will help in focussing upon the components more discreetly and also will help to avoid confusion. These phases are as follows

  • Initial Setting up of the theme
  • Core Development Phase
  • Testing and monitoring the final product

Initial Set Up

The initial setting up can be devised and designed in such a way that it reduces the chances of error or bugs to the lowest possible level. Following are some of the things that can be done to ensure that this phase is compact

#1. Use a network (WordPress Multisite)

Developing a network installation might pose some methodological challenges but it is still useful to do so as to insure from the very beginning that the themes work well.

#2. Custom Table Prefix

Apart from equipping the WordPress theme with an extra level of security, what the custom table prefix also does well is that it makes sure that one is not required to hard code database queries. Every coder involved in this processes are so aware of default prefixes such as wp_ that these prefixes can also be looked upon or considered as a de-facto mini password for the database.

#3. Make the debugging information active

What this simply means is an instruction that ‘don’t leave your variables undefined’. Keeping these types of undefined variables spread all around might not act as an immediate challenge but will definitely crop up ass problems for future development.

#4. Disable WordPress script concatenation

Handle this feature well and keep an eye on whether your scripts are pulled in separately or not.

#5. Advanced query analysis

The save queries command needs to be set constant so that WordPress saves all the queries performed in a variable and they can be further accessed by printing them whenever it is required.

The setting up phase will have a very less probability of being prone to bugs if the above instructions are followed carefully, and apart from the above one can also follow the following two features so that the phase is complete in terms of checking.

Core Development & Final Testing Phase

This is the phase that a coder enjoys the most and at the same time bears the highest possible risk for errors and bugs to creep in. But all that can be tackled efficiently, if one follows some basic operating principles from the very beginning of the phase, and these principles are as follows:

#6. Don’t keep things pending

Not only starters, but seasoned coders as well often concentrate more on the bigger picture and take a bird’s eye view to the content intricacies. For a WordPress theme coder, undoubtedly the development of the form is of prior importance, but that should not lead to overlooking staff that are vital for successful running of the theme. Therefore coders who are affected by the touch-up syndrome, which means doing the bigger things first and then covering up for the smaller components, should be more careful about doing things as per a well chalked out road map, that incorporates every milestone inside it in a  chronology of time rather than ranking it in its relative importance.

#7. Follow a modular approach

It’s very important that an object oriented PHP or the generic philosophy of an object oriented language is used from the beginning. Following this approach will give birth to simple patterns that can act as a back-end for a widget which ensures that the data is saved properly and with the provision of front end code to be added that can work anywhere anytime.

The Modular approach can also be successfully used in writing codes. These code writing mechanisms make the codes clean, easy to trace and maintain in a systematic way.

#8. Using the appropriate tools

This is again a very important thing to consider as the proper choice of tools can always lead to a faster progress, these tools are like Less, Code kit, Snippets, Thumbnail Regeneration, Template hierarchy, Browser development tools and other WordPress knowledge tools.

#9. Testing and follow up

WordPress itself comes with an application called WordPress theme check that is an extremely useful tool to make it sure that the themes developed are as per specifications. It can be applied successfully for following up on parameters like legacy functions, incorrect text domains, hidden files and other required functions and attributes.

Apart from the above checking the following can be applied as and when required

#10. Using Cloud app and Fluffy app

These are so useful to comfortably upload files and to play around with the screenshots. To do the same preparation and playing around with screenshots fluffy app can be used if you are working on the windows.

Bonus Tip — Keeping a Bug Management workflow in place

Preparing a bug management work flow might seem difficult but can be effectively used as tools of bug management are available all around. You just need to select the proper one.

Apart from all that has been said above it is also important that a version control methodology is put in place with proper documentation of processes followed. Generating the maximum possible viewership for testing and allocation of ample time always prove to be useful as far as testing the final theme is concerned.

Author Bio. :- Priya is a Technical SEO at Hopinfirst, a Real Estate app development company, having a team of best app developers who delivers best Real Estate app solutions mainly on Android and iOS platform. She regularly contributes his knowledge on the blogging sites.

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Smart Offices: 5 Ways to Modernize Your Workplace

Smart Offices: 5 Ways to Modernize Your Workplace

By Laura Gayle, Business Woman Guide

Smart technology is currently playing a significant role in shaping modern workplaces — so much so that projections peg the smart office market to reach a whopping $57 billion by 2025. The majority of workers spend approximately eight to 10 hours a day at work, so it makes sense that smart technology will have a significant impact in modern offices. With this in mind, companies wanting to keep ahead of the competition are looking at ways to integrate smart technologies into their offices. If you want to modernize your workplace, here are five top ways to do so.

1. Use cloud-based storage and applications. Companies that haven't yet invested in cloud-based storage and applications should make the transition a priority. Cloud-based technology offers several advantages:

  • Cost-effectiveness. If used strategically, running off the cloud reduces expenses associated with running servers, performing data backup, and other miscellaneous hardware costs.
  • Flexibility. Cloud-based work applications are appealing to remote workers or those on the go. Cloud tech enables companies’ staff to be more productive and collaborative, allowing workers to create an office from anywhere.
  • Enhanced security. Small and medium-sized offices often don't have the personnel or resources to maintain a robust IT department. Investing in cloud tech allows companies to take advantage of its powerful security measures, ensuring that information is safe — and providing unprecedented options for backup and data recovery.
  • Scalability. How the cloud is used can be adapted as a business grows and changes.

If you had to choose the most influential trend of recent years, the cloud would be it. Some liken cloud technology’s effect to that of electricity of 100 years ago, referring to how drastically electricity transformed society.

2. Integrate artificial intelligence. AI technology has been steadily transforming entire industries in recent years, with no signs of slowing down. Companies can use numerous AI functionalities to "smarten" their offices, benefiting both employees and customers.

  • Chatbots: These useful features automate many processes of basic customer support. Adding chatbot capability to a website frees up valuable employee time, and customers like the convenience of having basic questions answered quickly and easily. Some predict that using conversational user interface will be a standard expectation for businesses by 2020.
  • AI-customer learning: AI can provide a valuable resource for businesses endeavoring to learn exactly what their customers want. This is a powerful discovery tool to wield, giving a company a strong competitive advantage.
  • Personalized recommendations: In the age of Amazon, customer expectations have risen dramatically. Offering a high level of personalization for customers during the shopping experience is one such expectation customers have come to rely upon.

AI is one aspect of tech to keep a careful eye on as it comes to full maturation; it holds so much potential that hasn't even yet been realized. Don't wait too long to take advantage of it, though: Businesses across all industries are quickly adopting AI’s different options, meaning yours could quickly fall behind the competition, both as an employer and a seller.

3. Utilize smart assistants. Offering technologies such as Siri, Echo, Cortana, Google Assistant, or Alexa in the office is a worthwhile investment that will appeal to top talent. Digital assistive technology offers advantages to the office experience in several ways:

  • Streamlined admin capability. Employees can better multitask by using smart assistive devices to manage tasks, maintain calendars, and respond to data requests.
  • Connectivity and communication. Workers can easily sit in on conferences from anywhere, whether a distant city or the next office over. Imagine a scenario where someone says "Alexa, start the meeting" — then participants are connected and relevant files are presented smoothly and seamlessly.
  • Environmental control. Voice-activated devices can adjust lighting, temperature, and ventilation, as well as report any IT problems.

A voice-enabled office is an interesting perk today's workers appreciate. Since most people are already accustomed to using smart assistants on their phones and computers as well as inside of their homes, it's natural they'd appreciate access to this tech at work, too.

4. Add office amenities. Several technologies can add a level of convenience to the office environment while also affording savings on energy costs. Consider adding technological amenities such as:

  • Keyless entry. When you’re balancing a computer bag in one hand, coffee and a bagel in the other, it’s surprisingly welcoming to have the office security system recognize you and open the door without having to also fumble for your ID card.
  • Automated lighting. Similarly, lights can turn on in advance of a worker’s approach, adjusting to a preferred level automatically — and offering an effortless start to the workday.
  • Conferencing technology. VR-equipped meeting rooms or 360-degree conference cameras are just some of the tech options expanding the possibilities within a conference setting.
  • Climate control. Nest and other smart thermostats can track employees’ climate preferences, then adjust and create a comfortable environment with a minimum of input.
  • Smart desks. Some variable-position desks alert employees to shift positions when they've been sitting (or standing) too long, enabling them to keep track of their patterns over the long term. Others let employees compete to see whose workplace habits are healthiest, adding an element of fun to the workplace.

These technologies can create an easier workday for employees, facilitating collaboration and boosting morale as well as productivity.

5. Reinvigorate the workspace. Many employees now prefer modernized office layouts, which are generally more open, airy, and relaxing than their historically cubicled ancestors. Hence, remodeling a workspace to bring it up to modern standards can be a great investment. Here are some appealing adjustments you can make:

  • Shared worktables. Capacious shared surfaces allow workers to spread out but still maintain proximity, encouraging camaraderie and collaboration.
  • Informal meeting areas. Sofas and other flexible seating options add comfort and encourage relaxed thinking.
  • Nooks for privacy. Workers engaging in focused work or conference calls can take advantage of a few private, soundproofed nooks with doors that close.
  • Cafés. Often used as another informal space for meeting or working, the company café can be even more attractive when it offers healthy food options.
  • Natural light. Businesses are coming to understand just how much workers value natural light in their workspaces. Skylights and windows should be part of your plan.

Connectivity is essential in the endeavor to modernize the workplace. When creating these spaces, make sure your office Wi-Fi is both reliable and strong throughout your facility. Without solid connectivity, none of the above features will augment the workplace as well as they could.
While you might not want to go to the extent of microchipping employees as you integrate smart tech into your business, there are many IoT gadgets and AI-driven tools that can make your office a smarter and more desirable place to work. These tools empower and encourage autonomy for employees, which typically leads to higher levels of morale and productivity.  

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9 cutting-edge web design trends for 2019

9 Cutting-Edge Web Design Trends For 2019

Nowadays most of the people shops online. According to a survey half of the total purchase are made online.

And it is growing day by day, so if you don't have a business website – or if your current site looks dull – it's a time to hire web design agency and put resource on it.

In this cutting edge of business without website can’t target customers. This is particularly valid for new private ventures and startups attempting to contend in an undeniably uproarious world. But it also not valid for even established companies.

According to the survey 97% of consumers research about the product online before they buy it.

Your website is a crucial component of your advertising and branding strategy. Customers visit your site because they have a specific reason at the top of the priority list – they require something from you – and your site should make them feel great to purchase an item or get your services.

If you have an inadequately designed website, the odds are high that you're losing an opportunity to transform researchers into steadfast customers. Ensure you're not surrendering a large number of dollars in revenue and get your website working the manner in which you require it to.

A dated or poor looking website design can make even the best businesses show up non-professional and inconsistent.

Look at the 2019 website composition trends here.

If you need your business to flourish, you need to emerge and one excellent approach to do as such is to exploit hot website design trends to give your website or landing page a sharp, contemporary feel.

80s-impacted design

Brands are taking elements of 80s form and design and joining them into their websites. This adoption mirrors what's going on in mould and other design-related fields all through the western world; what's old is new once more.

By and large, this attempts to the benefit of brands: numerous elements of the 80s style (and Memphis Design) function admirably in illustration consideration:

Patterns and shapes,

Lively colours,

Level, vectorised designs, and

High contrast typography.

Clean layouts and bold typography

Splendid colours, wild geometry, and heaps of wavy and straight lines all over: like it or not, the development of 80s-affected design has arrived.

In contrast to design from the 90s, however, (we're getting you out, corrosive wash denim!) clean layouts that utilisation typography in creative ways can look stunning, and transparency will dependably be in style.

Surprising colour combinations

Websites that ran with bold, strange colour decisions and combinations flooded in 2018 and this trend hopes to proceed in 2019.

The motivations driving these choices are regularly down to business, and it keeps on being difficult for websites to differentiate themselves. Brilliant colour palettes offer brands an approach to emerge from their rivals while making a unique and memorable visual experience.

Picking a beautiful colour plan can be testing. Luckily, there is a lot of tools accessible to encourage designers and business proprietors to create colour ideas quickly and effortlessly. Locales like Colors and Colormind stir up combinations for you and are valuable to see a lot of alternatives rapidly.

Open, magazine-like layouts

The square shaped, grid-based designs seen wherever a few years prior were well known partly because of the limitations of web development technology.

Numerous locales likewise depended on unsurprising, unmistakably spread out designs to guarantee that they were receptive to capricious screen sizes like tablets and mobile phones.

A lot of change in 2019

In recent dates, layouts have unmoored themselves from the grid and run with looser, more magazine-style designs. We will see significantly a more significant amount of this in 2019 as brands experiment all the more straightforwardly with grid-less designs.

Brutalism

2018 saw the ascent of websites that took the majority of the trends we've just referenced — clean designs, unusual colour combinations, and open layouts — hurled them together, and added a sudden turn to make something new.

Designers bunch these websites into same classification from the Brutalism architecture wave of the 1950s-70s, comparably featuring a crude, purposefully rough look.

Websites considered a piece of the Brutalism style is portrayed by:

layouts that cover in some of the time indiscriminate ways,

obvious colour palettes, and

a bold utilisation of typography.

A large number of these locales take into account more youthful gatherings of people, and the look may be unreasonably restless for a few brands.

Vast numbers of the elements from front-line destinations advance into standard businesses, and we anticipate that this should happen all the more regularly in 2019.

Full-screen backgrounds

As the idiom goes, words usually can't do a picture justice, and websites are stating significantly more with less utilising pictures and recordings as a foundation element.

Websites have utilised full-screen backgrounds for some time, but a large number of these targeted crowds with access to more up to date technology and quicker Internet associations. Since the speed and responsiveness of mobile networks have made up for lost time to the locally established Internet, this design style is on the ascent.

The more great accessibility of high calibre, shoddy stock photographs and video has additionally powered this change. They're a lot simpler to discover, and adding them to a page is direct.

Cinemagraphs

At the point when is a photograph not by any stretch of the imagination only a photograph? Cinemagraphs, or "living photographs," are still photographs that consolidate a minor piece of movement, and they're being utilised in website design to an ever increasing extent.

Made by Kevin Burg and Jamie Beck in 2011, cinemagraphs are incredible to a limited extent because they can shock and joy the viewer.

What appears as though a still photograph at first can draw a client's consideration when they see the development, and as everybody online knows, consideration is the cash of the web.

The blast of vivified GIFs as both fine art and a method for communicating is another primary driver of cinemagraphs in design. This is another trend empowered by quicker mobile networks and cell phone use.

Author Bio -

Sunny Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on web design agency usa and Game Design Development etc.

For More:

LinkedIn: https://www.linkedin.com/company/ais-technolabs

Twitter: https://twitter.com/aistechnolabs

Facebook: https://www.facebook.com/aistechnolabs

Google+: https://plus.google.com/+AisTechnolabs

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How to Keep Your Website Safe in 2019

How to Keep Your Website Safe in 2019

There are over 1 billion websites on the World Wide Web to date and all have different functions. While some may have been established to feed a hobby, others may exist for more professional purposes. Nonetheless, websites are relevant in this day and age because they provide a digital home for individuals or brands. However, they can also be a target for cybercriminals as some contain information that they find valuable. Seeing as cybercrime has been rampant in the past couple of years, you should think about how you can avoid becoming a victim. Here is how you can keep your website safe in 2019.

Carry Out Automated Backups

To begin with, to keep your website safe in 2019, it’s advisable that you carry out automated backups. Losing valuable information on your site could lose you a significant amount of money and time, so you want to avoid that where possible.

If you’re wondering how to back up your data, here are three ways to do it.

  • Manually - If you want to back your data up manually, you can easily do so using the free cPannel backup feature. Some websites can even be backed up by installing backup plugins and automating them.
  • Belt and braces - Another approach to consider when backing up your data is the belt and braces approach. This is a way to protect yourself with an automated backup service when your data happens to be backed up to a different physical server.
  • Secure backup - A final alternative would be to use a secure backup tool. This enables you to restore from different dates as well as data points giving you a lot more control and flexibility. You could also think about backing up data to the cloud as service providers often have people dedicated to securing your data,

The bottom line is that if your data is safe, then you have less to lose and are more likely to survive in the instance that a hack does occur.

Plan for a Hack

After backing up your data, another approach to keeping your website safe in the new year would be to plan for a hack. By doing so, you can put measures in place to ensure that in case it ever does happen, all is not lost. When putting together a contingency plan for a hack, firstly inform your host and see what solutions they can offer. You can then go on to do some research and see if you can get to the where, when, and how of it. Hiring the services of Secure Forensics would also be a good idea as they specialize in data breaches and can help you conduct an investigation.

After this, you can go on to assess the damage that’s been done and look for ways to remove the vulnerabilities identified.

Increase Security Layers

Your website should have more than one layer of security if you want it to be secure. The more security it has, the less likely cybercriminals will be able to gain access. Think about using a firewall which protects a network or system from unauthorized access. Some of the best firewalls out there are Comodo, GlassWire, and ZoneAlarm but see which has features that you need. Aside from using a good firewall, use two-step authentication for your passwords as well.

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