Author - Nick Throlson

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5 Ways To Improve The Customer Experience On Your Website

One way to attract customers is through your website. It’s a simple approach for connecting with users on a daily basis and exchanging information. The problem is that not all websites are user-friendly. Customers can’t stand it when they come across a company page that’s difficult to navigate.

Your goal is to engage customers and create a space that makes them want to stay. Many people look up companies online and judge them before even going into a store or trying out their product. Make sure you’re proud of what they encounter. See five ways to improve the customer experience on your website.

Speed

Speed is very important these days. It’s critical for customer service, data exchanges and a businesses’ website. You must have a speedy website and blog for customers to review. It should also be mobile-friendly and available for accessing anytime, anywhere. A slow and clunky site will cause people to click out and not have any desire to come back in the future.  

Design

If you’re not a designer, it’s important you hire one to work with you. They know what colors, buttons and banners to include for the best customer experience. It’s not a guessing game and should be taken seriously. A beautiful and attractive design has the potential to bring you more business. Don’t let a bad website design ruin it for you.

Purpose

Ask your users to take action on your website, whether it’s through a lead generation form or purchasing a product. Implement a WordPress shop theme so you have a professional looking store and customers can easily work the shopping cart system. Your website is the perfect place to include a call to action and have users provide you with their contact information or complete a transaction.

Information

Use your website to provide value to your customers. Let them explore through organized pages and relevant and timely content. List pricing and contact information so they don’t have to go digging for it somewhere else. Give customers what they want before they have to ask for it. Have enough content on your website to make it worth their time to visit. This is a great opportunity to launch a blog and help educate your audience through engaging posts.

Proofread

When you’re all done making improvements to your website, take the time to proofread through the details. You’ll look silly if your site has errors all over the place. Take pride in your work and correct mistakes before the audience sees them. A website that looks professionally done and is free of inaccuracies helps build trust with your audience. This is how you get them interested in you and wanting to try your product. Spelling mistakes make you look silly and as if you don’t care enough to fix them.

Conclusion

Customers are always paying attention. Impress them by taking pride in your business and rolling out updates they’ll appreciate. These are five ways to improve the customer experience on your website.

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5 Best Content Types for Maximum SEO Engagement

Everyone knows that a website or e-commerce site needs high-quality content. Anything less than high-quality, and you risk shooting yourself in the proverbial foot, a point that is backed up by the experts at Thebigfootagency.com. But, there is more than one type of content out there, which makes it difficult to figure out how best to target your audience.

A useful way to identify high-performing existing content on your website is to analyze traffic and see which pages engage visitors the most. But, if you need to create a ton of new content, check out the following list to see which types of content perform best in Google web searches.

Blog Posts

Blog posts are the easiest types of content to produce for SEO purposes. Anyone can write a blog post and publish it on their site. Evergreen subjects are the best, as these are relevant whatever the year or season. But, it’s a good idea to update older blog posts too, as this helps to refresh content and ensure the post remains relevant to new audiences.

Make sure your post is on a topic that’s relevant to your audience and include keywords (blogs are perfect for long-tail keywords). Once you publish your blog, be sure to promote it on social media to help drive traffic back to your site.

Photo Galleries

Photo galleries work well in certain niches. For example, if you are creating a piece of content about French beds, a photo gallery works brilliantly, as people would much rather see attractive images of stylish beds than waste time reading textual descriptions. You can still include keywords in the image alt-tags, which will help the search engines categorize your images.

Video

Video reigns supreme in the world of content marketing. Online video dominates search engine listings and click-through rates on video have gone through the roof. To maximize audience engagement on your website, make sure you include some carefully targeted video content.

For example, if you run a machine tools business and you need to add content to your blog, create some informational videos that show users how your tools work and what they can do. These will be more interesting to readers than dry descriptions of tools and what they can do.

How-To Guides

How-to informational guides often prove popular with online audiences and can perform well in the SERPs. Aim to write a comprehensive guide that includes as much detail as possible. The longer and more detailed your guide, the more useful it will be to an online audience. If you can embed video content, even better.

Infographics

Infographics present information in a visual way. If you have some dry statistics or survey results for your audience, create an infographic rather than typing it out in a blog post. It makes the information a lot easier to digest. Infographics are also more shareable, which is always a good thing.

Consider who your target audience is before creating content. If in doubt, mix and match and then analyze each piece to measure audience engagement.

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Throlson-Web-Design-Services Inland Empire CA

How to Bring Your Website into the 21st Century

When it comes to having a modern, up-to-date and, therefore, successful website, many businesses are lacking. Businesses believe that all you have to do is be online, have your products or services available, and customers will be flocking to your website. This is incorrect. To get click-through rates, you cannot simply rely on ‘just being there.’ You must transition into the digital era and make use of the internet and all the separate avenues available to you. This is how to bring your website into the 21st century.

Update Your Layout

If your website follows an obvious, quite static template, you need to swap it out for one which is user-friendly and more aesthetically pleasing. Modern and minimalist designs are popular, and a ‘less is more’ approach makes navigating through your website less stressful and more appealing. Have a select few of pages and tabs available, include images, and keep everything simple. Wow them with quality over quantity. Lucid Digital LLC and similar web design companies can offer your user-friendly web design that’ll optimize your sales and revenue.

Additionally, you will need to remove any ‘spammy’ ads, as Google is likely penalized your site and lower your ranking. Websites solely based on ads and generating revenue are being heavily targeted by Google’s latest update, Fred.

Mobile Friendly

Nowadays, people are more likely to access the internet via their smartphones than their desktop or laptop. This is because people live busier lives, and smartphones can be easier to access and can also run smooth enough for optimal web surfing. Your website need to be available across multiple devices, otherwise it will lead to frustrations and people won’t click through (or they’ll abandon ship when they can’t get to or buy what they want).

Social Media

Have your website linked to your social media accounts, and have your social media profiles link back to your website. Doing so allows you to fully utilize your social media marketing; you can post images of your product on Instagram, for example, and have it link back to the relevant page so people can purchase it easily. If you show your social media accounts on your website, people can easily ‘like’ your Facebook page or follow your Twitter and Instagram, making it easier for them to see you company updates or promotions.

Onsite SEO

Better your onsite SEO by improving your website’s content. You want relevant and useful keywords, and there’s nothing more jarring than seeing a website talking about outdated or irrelevant products/services. Plus, if you were prone to keyword stuffing or posting empty content, then removing them and starting afresh will better your Google ranking.

Offsite SEO

If your website isn’t easily found or crawling up Google ranking’s, you will need to consider offsite SEO as a means of becoming more noticeable. Competition is fierce, so you need optimal online visibility to become successful. You can implement SEO with content marketing, useful meta descriptions and hiring reputable SEO professionals who understand the digital marketing practice.

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Affiliate Marketing Social Media Sharing

Evaluate These Important Features While Planning to Download Affiliate Marketing Software

Affiliate marketing has been defined to be one of the best opportunities for the business owners for pursuing on the web. Numerous entrepreneurs enjoy this opportunity due to its easiness of getting begun and how less you require beginning making money precisely right away. But one question which sometimes comes up, although, why do you need to download affiliate marketing software?

Why do you need to download software for affiliate marketing?

The best and latest way for organizations to maximize their online sale is through the usage of affiliate marketing software. Affiliate programs are no more new, but enhancements in technology have made it simpler and cost-effective for organizations for getting affiliates and simpler for affiliates for making money. The latest and profitable affiliate software enables an organization to register affiliates and offer them all of the tools they require for accomplishment. No financial risk or the charge to the affiliate is involved with it. In fact, this will bring in more affiliates who want to put additional efforts into the program.

With affiliate tracking software, digital companies which operate extremely competitive digital poker rooms, for instance, can spare on ads costs and receive referrals who are interested in what they need to provide. Basically, the affiliate marketing software does the maximum work for both its affiliates and the poker room. All of the training and tools can be downloaded by the affiliates, which they require without any charge and start marketing the site almost instantly.

When they make referrals they receive immediate credit for the referrals and while these individuals begin playing the affiliates begin earning good commissions. These are paid commissions which are given on a daily basis that keeps the affiliates working hard and happy. By far, the latest and profitable affiliate marketing software is one of the best tools available in the market. It really makes a win-win situation for both affiliates and the organizations. It is really a great opportunity for everybody engaged.

6 prime features to evaluate while planning to download affiliate marketing software:

While measuring affiliate marketing software, you’ll get a list of features in your mind. And there are some key features which many software products will sufficiently cover. There are then the features which will set you aside and enable you to handle your affiliates in a flexible and dynamic way to reap the most advantage from your affiliates.

  1. The software must have the capacity for producing affiliate easily sign up the online forms. The online form must gather all of the important data (customized depending on what you are willing to gather), build an affiliate account for the new user, assign the users to a commission plan, and send them getting begun emails. The whole procedure must be automated completely and need no manual interruption if you really want.
  2. There must be an affiliate marketing management center where current affiliates can sign in and see:
  • Statistics about their created activity (sales, clicks, payment history, etc.)
  • Statistics regarding the commissions they are going to get the payment (refunds, sales, chargebacks, etc.)
  • View and download all the available promotional tools (emails, banner images, tweets, etc.)

Having an easy-to-use interface is important for your affiliates.

  1. You must be capable of adding promotional tools easily for your affiliates for using. And yes, this capability of adding an enriched set of various tools is an important factor. Additionally, every promotional tool must be automatically customized for the all affiliates with their data (for instance: affiliate links, name, etc.)
  2. If you want a flexible commission setup, then you must download affiliate marketing software. Well, this feature enables you to define many commission plans which will pay affiliates in many ways for the similar products. For instance, you are able to pay some affiliates 10% for the product A and 15% for the product B, whereas for other affiliates you are able to pay 25% regardless of the item. So, the options with a flexible framework are restricted by your imagination.
  3. At a particular point, you will want the capability of particularizing the various landing pages for various affiliates. Getting the flexibility for controlling the landing page is massive. You must be capable of controlling it for every affiliate and in fact, potential incorporate a link to the landing page in that affiliate link. Additionally, based on your affiliate, you might want the capability of examining different landing pages for a particular affiliate for seeing exactly which one will pull the best for their leads. Getting this capacity is vital if you do any type of examination.
  4. Getting a profound integration with your shopping cart software is important. There are many standalone apps which will enable you for tracking affiliate clicks and sales. Nevertheless, when you deeply integrate with your shopping cart software, you can use some precisely strong affiliate selling strategies. One noteworthy example is to do away completely with affiliate links. Well, this might sound really crazy for you; but you can imagine the scenario.

You provide a particular coupon code to the affiliates. And this coupon code does a lot of things. At first, it offers all the end users a particular price that you possibly would have provided them anyway for motivating them for entering the code. And secondly, the coupon code automatically connects that sale with affiliates.

Now the affiliates can give out that particular coupon code that is connected with them. This is strong as the affiliates now can give out that special coupon code in a lot of places – not only emails. Think if your affiliates gave a book or special report away of their own. Presently, they can incorporate that coupon code. And if they are providing a presentation from the stage, they can understand only say a coupon code. They could be able to send a coupon via email and receive the credit for the sale.

If you open up more marketing avenues that only web email links, then it would be a game changer to how you sell your items. Discovering offline marketing places for selling your items will help for propelling your business accomplishment.

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Are Your Ready To Build Your Own Website?

Websites have become a staple in recent years. Without one, it’s incredibly hard for a business to get off the ground, as customers won’t be able to find you. Along with this, it’s become one of the easiest ways for businesses to get started, removing the need for a physical building. Websites are great. But, are you ready to start making your own? To help you answer this question, this post will be going through the skills you need to complete a job like this. Along with this, it will also have some great places to get help in areas you’re unsure of.

  • The Skills You’ll Need

Bootstrap/WordPress/Other: Nowadays, there’s nearly no reason to start a website build from scratch. Instead, you can use a tool like WordPress or Bootstrap to lay the foundations for you. Using them will take some learning, though. So, it’s worth trying them out before you start on your final website.

HTML/CSS: Most modern websites are built using a special markup language called HTML. Alongside this, a similar language called CSS is responsible for the styles on the website. Both of these are very easy to learn, with resources to be found all over the internet. It’s worth understanding them before you begin, though.

Java/PHP/Plugins: Using bootstrap or another barebones system, you might have to learn some PHP and JavaScript to add applications to your site. On a service like WordPress, though, you may only have to learn about some different plugins.

SEO: Websites need to be optimized for search engines to help them reach the highest rankings. Without this, customers wouldn’t be able to find your site. This area is very complicated, so it’s worth using everything at your disposal to help you. There are loads of add-ons you can add to your site to facilitate this work.

Security: Most reputable websites are secured using a tool called SSL. Installing a security certificate isn’t an easy job, though, and you’ll need to do some research. Along with this, you should also learn a little bit about network security to make sure the service system you are using is good enough. People will be warned by their browser when a website isn’t secure.

Databases: A website which collects data of any sort has to have databases to store it in. In most cases, this database will be a MySQL variant, making it easy to learn what you’ll need to know. This sort of database is very common, so it’s easy to find loads of resources to help you when you’re using your own.

 

  • Getting Help

Of course, you might have some missing pieces in this list, and that would make sense. Most web developers won’t do all of this work, leaving things like SEO and security to external companies. Finding the best SEO company is just a matter of reading some reviews and doing some research. There are loads of services like this, and you can also find options to help you with design, programming, and databases, too. It’s worth getting help where you have to with something like this. But, you should still be able to do a lot of it on your own.

Hopefully, this post will inspire you to start working harder on the website your business uses. Most people have enough of the right skills to get a job like this done. It might take some learning, but it will be worth it in the end. Having professionals do the job from start to finish would not be cheap.

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