Author - Nick Throlson

work on yourself

Five Reasons All Retailers Should Have a Website

Local stores have the benefit of being able to sell directly to their demographic with ease. You can become a pillar of the community, and become a business that is well-loved by your neighbors and the community at large. The problem with only selling locally, however, is that it doesn’t allow for growth. That is why you need to have a great, modern website that is not only aesthetically pleasing, but can also sell worldwide. With a website, retailers can benefit from:

  • People Buying Online

Bronto Software has recently conducted a survey, stating that one in four Americans buy online on a weekly basis. Purchases online nearly totaled $400 billion in 2016, and continue to increase as online shopping becomes the norm and more companies put their wares online. Missing out on this market is a huge mistake, and you don’t need to be a big business to set up an effective online store. All you need is a BigCommerce website design to ensure that your website looks great and is user-friendly, while selling your products/services effectively.  

  • Selling Globally

One of the biggest draws for when you set up an online presence is that you are no longer selling only to your community, but you are selling worldwide and to a larger demographic. This is particularly useful for those who sell unique and customized wares that would act as perfect gifts. However, understand that you may have to market with accordance to cultural and weather differences if you’re targeting far overseas.

  • Marketing More Effectively

One of the best parts about being online is that you no longer have to market blindly. Companies like Google or Facebook, allow you to direct your marketing endeavors to the people in your demographic. You can market to a specific gender, age group, and narrow those results down further by those who are interested in what you sell. This targeted marketing means that you can introduce yourself to people who would be interested, instead of wasting your money on people who aren’t. Also, by having a simple sign-up sheet on your website, you can easily collate and access a person’s information, ideal for more targeted results.

  • Creating a Community

When you are online, you can create a community. Sign up and link social media accounts to your website, and you can directly communicate, sell, and provide key value to your followers. You need to remember though, that social profiles need to be social. Marketing aggressively won’t get you anywhere. Instead, create a persona that people can connect with, provide value at every turn, and share good photos which aren’t stock photos.

  • Increasing Your Customer Service

People can communicate directly with you when you are online. They will do this either through social media or your website. When there is a complaint online, deal with it professionally and genuinely – how you handle a complaint says a lot about a company, and hiding all the bad reviews or comments you receive will only make you look suspicious. Instead, admit when you are wrong, and make amends.

Your website is your online persona, and it is your online store. You can sell more products, market more effectively, and provide more value to your customers than you ever have had before. Not everyone will be able to make it into your store to buy something, but they can access your website anywhere, anytime, making it the perfect addition to any company.

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Key Things to Remember Before Designing Your Business Website

Key Things to Remember Before Designing Your Business Website

A website has its dignity in this technological era. A business cannot be considered without a site in this modern time as website plays a role of backbone for a company. Just admit that a human being who cannot move without spine same like a business can’t achieve high ranks and will not be able to run forward without a website. To make a business successful, one has to build and maintain an eye-catchy website so that company will be able to target his envisioned audience in limited time. Lots of things should be considered before development and creation of the website as website contains different factors which can affect business growth. Some significant elements which should not be neglected at the time of website development are summarizing here.

Website design

The most important thing you have to consider before the development of a website as a business owner is that you have to make a website design which is bright enough for your customers and also for your visitors. Try to make appealing design and avoid ambiguous theme which may cause to disperse your visitors and affect your customers. Navigation between the screens tabs for online shopping and integration of social apps should be displayed vibrantly. Selection of color scheme for your website is also an essential part so colors should be used in such a way that they have a fresh and attractive effect on minds of the visitors. The logo of your website also works for you to make your business successful as a logo is the identity of your brand, so you have to maintain a logo which represents your brand effectively.

Quality content

The content of a business website is the power of business, not only the power but also a reliable weapon to attract customers. It is mandatory for a business website to publish quality content on its site so the business owner must maintain check and balance on the content which is going to be published on his website. There is a strong reason behind marinating quality content on a website the idea is that people and visitors associate the standard of the brand and its products with the content published on the website. If visitors read quality content, then they assume that this name is providing reliable services so as a result, you will be able to give growth to your business.

Responsiveness

According to the latest research, it is observed that most of the audience is the mobile user so according to this observation, your business website should be responsive as you will be able to target more audience and ultimately will be able to generate more traffic for your site. That’s the reason that most of the business consultants in UAE maintain a responsive website as they have an understanding of the importance of a responsive website for their business. At the time of designing, you have to consider a web design which is not only mobile friendly but also able to display properly on all other devices like tabs, iPhones, etc.

Backend infrastructure

For a successful website, it is compulsory for a site to maintain robust backend infrastructure because all purchasing is done through website especially in case of e-commerce business. So, if backend of the website is handled with care then you will be in a condition to make a trusty and healthy relationship with your customers as all information provided by the customers at the time of purchasing will be stored in the backend.

Effective domain

To select a domain name for your website, you have to understand the nature of the business and website you are going to maintain as the domain name is the thing through which your website will be able to locate on the internet. Under the consideration of the nature of your website, you have to choose a domain name which reflects your brand and services so your customers will be clear enough about your services. It’s suggested you have to choose shorter and comprehensive domain name as it will be effective for a business website.

The growth of the business is the dream of every business holder. Before the advancement in technology that task was difficult, but the invention of latest technology and usage of the internet make this job easy for business owners. A business owner just has to maintain a website with some standards and rules, and the rest of the work website will do for his business.

Author Bio: Jessica Watson has been writing for websites and magazines for three years now. She had a fair share of writing in various niches but her main focus is technology, business, finance, and social media. Currently associated with a business consultancy firm Aurion UAE.

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How Website Affects Your Business’s Public Appearance

Starting a new business can be very challenging and there are a lot of factors that will affect its success. As an entrepreneur, you can avoid most of those difficulties. Making a good website is the first step toward building a respectable and recognizable brand. Your potential customers will go online and search for your service and product. Their experience while visiting your site will form their opinion about your business. Below are some of the most important aspects you should consider when creating a website for your new company.

Navigation

You don’t want to hide anything from your clients. Therefore, create a website that is easy to navigate through. That simple effort will ensure that people come back and start trusting your company. Every single page of your site should include plenty of breadcrumbs, so visitors can easily navigate around different categories and pages. It is crucial that they know where they are at any time. In addition, navigation should be done the way it looks pretty. Being functional is just not enough. Feel free to play with basic shapes and lines in order to improve aesthetics of your website’s navigation. Keep it simple and appealing and traffic will most certainly increase.

Homepage image

The homepage is the first thing your potential customer will see. Keep in mind that people are visual beings. Because of that, you should pay a lot of attention to your homepage image. Use the visuals to direct visitor’s eyes. You can make people look at any specific area using just simple elements which will cause an immediate reaction. In case you don’t want to have large visual on your homepage, you can do just fine with other design elements available on your site. There are no rules, so go ahead and be creative. The more time you invest, the better your homepage will be.

Recent and popular posts

If you decide to run a blog, which is highly recommended, you should make sure it is well organized and relevant. That means that you’ll need to push your most popular posts on the top of the page. The same action should be done with recent posts. This simple tricks will help your business in at least two ways. First, you’ll be able to see what are your visitors interested in so you can meet their expectations in the future. The second perk is a better ranking of your website in the search engine results.

High-quality content

Once your customers clicked on your link and found themselves on your website, they’ll want to know what are you about. Make sure you work on high-quality content and web design which will get your visitors hooked on your brand. Keep up with personal tone while writing content since people are more likely to trust an individual than a big faceless corporation.

Before you start creating content, go ahead and find out who’s your ideal customer. Try to define their demographics. Get to know their age, interests, education. All of those will help you to give them the content they are seeking for. Work on keywords, and if you are not into it, feel free to consult one of the available SEO companies and they’ll be there for you.

Social media

Your website can’t make it on its own. Regardless of its aesthetics, functionality, and content, it will need help from social media platforms. The whole internet life is happening there, and if you’re not on social media, there’s a good chance you don’t exist. Because of that, consider adding some sharing buttons on your website, so your visitors can share what they like quickly. That way, the word about your business will be spread out, and you’ll be able to see what people think about your product or service. In addition, you’ll get valuable information about the traffic that came from social media, so you can use it for future marketing campaigns.

Aesthetics

Try to avoid making a boring website. It should be provocative and unusual, and yet simple and pretty. You don’t have to worry about that since there are numerous talented web designers out there and you can make an audition so they can present their ideas. Make sure to hire someone experienced and up-to-date. Trends are changing fast and you don’t want to hire someone who will design and outdated website. Your website will be the face of your company, so make sure it’s representative.

Final thoughts

As you can see, aesthetics is important but not crucial part of your website. Before you start thinking about the looks, go ahead and start working on the content. The best way to lure people to your site is to listen to them and give them what they want. Always meet your customers’ needs. Create a place where they can communicate with each other and with you.

Take some time to answer all their questions and address all concerns. People will appreciate your attitude and will be coming back. If you treat your customer base with care, they will share their experience online and your website will get even more traffic and your conversion rate will improve in no time.

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Why you shouldn’t use Squarespace or Wix. Choose a professional designer instead

It’s easy to get swept up in adverts for website builders such as Wix or Squarespace that promise the ability to build your own website in minutes. As a small business owner, you’ve got to watch every penny. So why should you pay a couple of thousand bucks to a web designer when you can do it yourself for a low monthly fee?

But there’s a catch. There is always a catch. The kind of website that you build with Wix or Squarespace is a million miles away from the kind of website a professional web designer will deliver. As one of your business’ key pieces of collateral, it is important that your website does more than looking good. Don’t believe us? Here are five ways a Wix or Squarespace website will let your business down.

1. Your website won’t get found

Part of the reason many business owners get a website is to reach a larger customer base. SEO (Search Engine Optimization) is a great way for websites to attract users through search engines like Google. Website builders have notoriously bad SEO, however. Because these builders are drag-and-drop, they spit out a jumble of code that is so poorly structured it is hard for Google to crawl it. If Google struggles to crawl it, you’ll rank badly. And there’s nothing you can do to improve it, either. That means that even if you hire an SEO agency, they will have a tough time working their magic on your website if it’s built using Wix.

2. It will look bad on mobile

You look at websites on your smartphone, right? Exactly, and so do millions of other Americans. In fact, more people access Google on their phones than on desktops or laptops. With so many potential customers using the Internet on their smartphone, it’s important that your website looks great on mobile devices. Unfortunately, these website builders primarily care about how your website looks on desktop PCs. There are no guarantees that it will work well or look good on smartphones. A web designer, on the other hand, will usually build up from mobile first to ensure that your site looks great on any device.

3. It will be slow

A fast website is key for great user experience. No one likes using a website that takes ages to load. In fact, most users will leave a website if it takes longer than a few seconds to load. If you want to convert visitors into customers, you need your website to be fast. Unfortunately, the bad code that makes it hard to rank a Squarespace website in Google also means your website will be slow. And just like with SEO, there’s very little you can do to improve it. A professional designer, however, will minimize code and images in order to make your website load as fast as possible. Your customers will thank you for it.

4. It won’t scale with your business

Most web designers will use a Content Management System (CMS) to build your website. This will usually be WordPress. A CMS lets you add new pages to your website and edit the content of your website after you have built it. So when you need to add a new service or write a new article, it’s incredibly easy to do. This isn’t the case with a website builder. Once you’ve built it, there’s very little you can do to change it. You’re stuck with it.

5. You can’t move it

Using a website builder like Squarespace or Wix doesn’t just mean that your website won’t scale, it’s also very difficult to move it if you decide to go in a different direction. Worse still, you don’t actually own the website. Wix or Squarespace owns the website and you must continue to pay them in order to use it. If you want to move away and have a website that you own or control, you’ll have to start from scratch. It’s much easier to hire a professional web designer from the start who can build a great website that is actually yours to own and use as you wish.

See? Using a website builder like Wix or Squarespace isn’t all it is cracked up to be. If you care about your business and want to hire a professional web designer, get started with a free quote from us today. We can build the WordPress website your business deserves.

http://www.throlson.com/free-quote/

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Is Advertising on Free Mobile Games a Good Idea for Your Business?

There are lots of ways you can take advantage of the huge mobile technology market for advertising. Most businesses are already aware of the most common techniques, like having paid Facebook ad campaigns, using Google AdWords, or simply using Twitter to promote themselves. You can also, of course, advertise on websites. However, one method of advertising that a lot of companies forget about is advertising on free mobile apps and games.

 

  • Why Do Apps and Games Have Ads?

 

The app market is pretty well saturated, and so many developers with a good product find that rather than charging money for an app, which would have to compete with rival apps that are offered for free, it is a better business model to give their app to consumers for free but put ads on it to give them an income. This is done with all kinds of apps, but especially games.

 

  • What Types of Games Have Ads?

 

Mobile games have several models. Somewhere the game is free but progressing in it at a decent level can cost the player real money for in-game currency (often called a ‘freemium’ or ‘free-to-play’ model). Others, where the game itself costs money but is complete and ad-free (usually something only major game studios with good publicity can get away with). The third kind is games that have both an ad-supported and a paid version – the idea being that people will use the free version as a trial and then like it enough to pay to remove the ads. Then, finally, there are games that are fully ad supported.

This means that a lot of games do feature ads, whether they are displayed during play, or whether play stops between levels and the player has to watch an advertisement. Because they are getting the game for free, a lot of people are fine with watching these, as long as they are relatively relevant.

 

  • Is the Online Gamer Market Compatible with Your Target Audience?

 

A lot of mobile games are a huge deal, you only have to look at the success of mobile titles like Brawl Stars to know there is a big audience out there playing games on their devices in their free time. The question then, is really whether or not this audience strongly overlaps with the audience you want to reach with your marketing. If you are marketing something aimed at younger people, then popular games can be a good place to put your advertising. However, some more casual puzzle games – such as word searches and sudoku style games – are also played by older people. With some market research, you can work out whether the kind of people you want to market to play ad-supported games, and if so, which games to target.

Working with mobile games and apps can be a new way to get your ads seen, and if your business is compatible with the audience, you may well find it to be a very effective addition to your strategy.

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