When I was in high school, I had this fountain pen that I considered lucky for me. Whenever I did anything with that fountain pen, it would turn out to be perfect. Be it exams or quiz of even just writing a simple application. That pen was with me till my college.
Then one this insight hit me. It was not the flow of the fountain pen or the weight of the pen that made it special; it was tit’s design—not kidding. From that point, I started thinking in terms of designs. How come some things attract us more than others? It’s mostly because of their design.
When I started my business, this insight helped me to design my eStore with a lens of a website designer.
So, this blog is for all those website owners or web designers who are struggling for their perfect web design.
The principles that follow will help you to design your perfect website that will surely attract, engage, and make the customers fall in love with the design.
Simplicity is the first win
Study the logos of the most famous companies. What is one common thing in them? They are all simple. Read the most popular blogs on the internet. What do you find familiar with them? They are all simple. Simplicity is not just a choice; it’s a way of expressing things in which everyone and anyone can get a clear message.
Be it building a website, pitching a client, or a hard conversation with a co-worker, simplicity is something that will get the job done.
When a visitor lands on your website, they don’t want to get stuck. They are looking for a way to solve their problem. If it takes more than five seconds to load your website, they’ll leave. If they are not able to find their desired service/product within a few minutes, they’ll leave if your search filter is out of order. They’ll leave.
Point being, to grab the attention of your visitor, you need to lay down things as you do it for a toddler.
Right from the interface to the design and the content on the website needs to be simple enough that the visitor doesn’t get stuck anywhere.
One thing that separates successful websites from the boring ones is consistency. You cannot achieve greatness without being consistent
The overall look and feel of the design must be consistent. Whenever a new user visits your website, every page, every corner of the site must show some consistency.
The navigation, the overall look of the website must be consistent. The background, the typefaces, and the UX/YI must give out just one message to the visitor.
It’s easy to say but challenging to do. For instance, even though the overall layout of pages will remain the same but there will be elements like header, footer, a sidebar, or a navigation type, which will remain the same in everything.
The goal is to make the visitor give a feeling of oneness in the site. Be it a landing page, a contact us page, or a product page. Every page must give one feel about the brand. This will help the user associate certain things with your brand. It can be a logo, a color, or a tagline. Everything must be consistent with the overall theme and design of the website.
The end-goal of the design is to convert visitors. The design elements can give credibility to your website. If you are unable to provide the best user-experience, credibility can cover it up.
One of the fastest ways to earn credibility is to be transparent and honest about your product/service. Don’t make the users dig deep to know about your brand. You need to keep essential things like contact number, social media icons, and about us page right in the front.
Another way to increase your conversation rate and earn the credibility of the user is through social proof. When the visitor sees that other people are using your website and they are quite happy to do so, it will be easy for you to earn the trust of the customer and make them buy without putting a lot of pressure on them.
It all brings down to user-experience. A professional website design agency understands that if the user is getting stuck somewhere while placing the order, the design is not user-centric and needs immediate attention.
If the website is not opening within the first three seconds, then this will raise the first red flag for the visitor. Next comes the search feature. If it’s not user-friendly, it will drive people away.
And finally, the shopping cart. You need to keep it as simple as possible. Take a little information as you can and let the user proceed with the order. Moreover, the most crucial part is not to add any extra shipping cost in the final payment. Keep everything clear. If there is an additional charge, inform the user what is the fee all about? And don’t leave anything on surprise.
In the end, it is all about getting the attention of the visitor and make them feel safe while placing an order on your website.
One mistake that most website owners make is that they focus on customer’s problems and worry too much about their profits. In doing so, they lose customers big time.
The goal of the website is to make customers fall in love with your brand. It should give a feeling of credibility. Like mentioned earlier, social proof can add significant value to the overall design of the website.
The website design is the first impression on the visitor. Everything else comes later. So, for your business to succeed, you must follow the design principles mentioned above. These are simple yet effective principles for any successful website.
Aaron Starc is a strategist & writer at Branex. She is learning photography, and she likes to help people with whatever she can. She hopes to leave her mark on the digital landscape. She tweets at @ErinStarc87.
White Hat SEO is colloquially to refer to as safe, legit, or sustainable SEO practices, that you probably “should concentrate on”.
That’s really it! “Good SEO”.
White Hat SEO, Explained
What Google wants you to do instead is “prepare” your content in a way that helps THEM organize it better. Really, what they have done, is create this $80 billion dollar industry of people who are working for Google without Google actually paying them. Google publishes their list of guidelines of what they WANT you to do (notice I didn’t say “a list of guidelines of what will make your site rank better”, although there is some overlap) so that you will spend your time preparing (optimizing) your website so it’s easier for their web-crawler, Googlebot, to understand your site better and make their life easier. Here are some of Google resources for what you should do as an SEO (this would be the closest thing to White Hat SEO):
Okay so that's like 200+ pages of super boring dry reading. I know you’re not here for that. #TLDR (Too Long, Didn’t Read)
The key takeaway here is that Google is not going to give out its secret formula to ranking on its search engine. That would be stupid. Instead, it’s going to publish a bunch of information (and misinformation) that is actually geared towards making the algorithm’s job much easier. So it can take information of all of our websites (me and you included) and display it to it’s users on the SERP (search engine results page). My prediction is that one day Google SERP clicks are going to go so low, because all the information a searcher needs will be displayed ON the SERP, and there will not even be a need to click through to the actual website. For example: no need to go to NFL.com anymore for the scores
So that is why “White Hat SEO” is a misnomer, just like black hat seo. We SEOs use it to say “what kind of SEO tactics and tricks can we do that Google “approves”. But really, Google just wants you organizing your site, not building “good links” and “guest posting”, etc. More on this later. White Hat SEO is: slower, but safer
White Hat SEO is the term we (not Google) give to label certain search engine optimization tactics/strategies as ‘safe’ or ‘sustainable’ for your website. Whereas Black hat seo would signify the search engine optimization tactics/strategies that are ‘risky’ for your website.
White Hat SEO Techniques & Tactics
So now that you understand what White Hat SEO is, let’s talk about some of the generally accepted white hat seo techniques, tactics, tricks & strategies that you can use in your business and feel generally safe about (there is always a risk of doing something wrong, or Google changing their mind about what they like, but you can’t live your entire life on what-ifs. Get out there and SEO a little).
Pro tip: One easy distinction to understand if what you are about to do is white hat seo vs. black hat seo, is look at how much automating & mass producing you are doing. If you are using bots, scrapers, spinners, and producing and/or sending out non-personalized information, it’s probably closer to black hat.
Claim the Foundational Citations (Yext, Facebook, Bing, Yahoo, Apple Maps, etc.)
Fully complete (filled out with descriptions, hours, videos, images, etc.) all your listings
Submit your business to trusted data aggregators
The foundations of establishing your business as an actual business (and not just a website) in Google’s eyes is to make sure your business is claimed & listed everywhere that Google expects a real business to be. Next, you want to make sure that your business information is listed consistently & accurately across all these online directories, so Google will trust the information is up-to-date and reliable.
Check Your Business Listing Accuracy
If you have already claimed your Google My Business listing, I highly recommend you check your business listing accuracy across the web right now.
White Hat Link Building
Associations & Organization Links – Get listed (and linked to) at the various professional organizations, associations, institutions, etc. that you are a part of.
Guest Posting – Find other websites in your industry and do contribute quality articles for them, so they can share more interesting information to their audience and introduce you at the same time (and link to you).
Outreach link building – Reach out to other relevant & trusted websites in your industry and show them the valuable content you are creating so they have an opportunity to share it with their audience (and link to it).
Social Foundations – Build & fully fill-out your social profiles (Facebook, Linkedin, Yelp, Twitter, etc.)
White Hat On Page SEO
Create Unique & Valuable Content
Improve Content for UX
Informative Internal Linking
On Page SEO Optimization (all the standard best practices)
White Hat Promotional SEO Tactics
Promote your content on social media
Brand Building – Use PR, networking & advertising to grow your brand awareness
White Hat Technical SEO
Alt text – Add alternative text (alt text) to images
Clean / avoid thing content
Create an XML sitemap
Eliminate Keyword cannibalization
No Index Non Valuable Pages
Page speed optimization
Setup Google Search Console
Schema Markup – Add structured data markup to your web pages to give Googlebot a clearer picture of what everything is.
Other White Hat SEO Strategies
Conversion Rate Optimization
The idea of putting everything about White Hat SEO into ONE article is insanity, so we didn’t even try. This article was meant to be an introduction to what white hat SEO is, and some of the techniques & strategies that you can use to help improve your website visibility without too much risk. If you want more information, actionable strategies, or even the exact processes we use to actually implement all of these things, be sure to join our SERP University community here.
Build your business bigger than ever with some core Cloud Computing tips
Since the term “cloud computer” was created in 1996– at the very least as we have involved understanding its meaning– the software application as a service sector has taken off. In fact, SaaS industry profits are forecasted to expand from $49 billion in 2015 to $67 billion in 2018, a compound yearly development rate of about eight percent. If you want a slice of the pie, there isn't a far better time to get included. To provide you a far better suggestion of what entrepreneurs in this industry are thinking about during each stage of the start-up procedure, I interviewed SaaS business owners from around the world, including our own COO Noah Parsons. Noah has been a vital figure in the production of LivePlan, our very own SaaS item.
Cloud computers can merely be defined as a computer design in which solutions (e.g. web-based email) and storage (e.g. web hosting) are offered online. Cloud computing software program remedies, for our functions below, indicate software application that has a reduced regular monthly cost instead of a one-time capital investment. Almost any kind of service function you can consider has actually a cloud-based remedy, from the phone company to marketing to operations to finance.
Client assumptions are constantly progressing in an increasing race for the most sophisticated, hyperconnected, seamless great enterprise cloud computing experiences. The systems innovation you need today is more than an upgrade; you're playing a brand-new video game with brand-new guidelines, in which you improve not simply the devices and features, yet the method you do IT. Hardware no more stands alone. Sensing units and Net links are installed in almost every device, including those that used to be totally mechanical. The software program is no longer marketed as a bundle to set up.
Cloud storage space is just one of the top benefits of cloud computing services. Many of us use cloud innovation in our personal lives, but in a similar way, it can be made use of to transform services.
Anywhere gain access to
With the help of cloud storage space, you can open up and access a document on any of your gadgets at any place. You need to have an internet link for this to gain access to documents. This reduces you to work wherever you desire and also whenever you want. Those days are gone, when you used to transfer files with email and need to wait for wishes for add-ons. With cloud storage space, you can transfer files with simply a click to the preferred place in a much faster and also much safer way.
Cloud has no limited space. Basically it has unlimited storage space. There are lots of cloud storage space suppliers that offer unlimited space as well as control. Businesses have a lot of information. Information drives much of business choices now. So, regardless of how huge your local storage is, you can load data in different forms like documents, video clips, audio, etc. Keeping documents in the cloud removes the demand for every single customer to have a personal duplicate of the data, it saves area and allows all the users to have actually an updated variation.
Cloud storage permits you to maintain a backup for all your files. It will cost less than investing money on hard disks, DVDs and so on. This additionally makes it all conveniently accessible from anywhere online. You can obtain the possibility to concentrate extra on your core company, while the cloud will look after your company information. In the event of any kind of calamity, having your information kept in the cloud might get your company up and run once again.
Keeping your data in the cloud platform can be risky according to numerous. But you can make your data safeguard by using numerous techniques such as information file encryption, automation and tool protection. Cloud storage space has a lower threat than a normal server. Data security is all about securing your information from loss and improper access. Reducing the variety of copies, limited access, password security, minimal control as well as enforcing encryption can help you safeguard your organization information.
The Expense Aspect
The biggest advantage of using cloud computing is, it will certainly minimize a lot of functional prices. Moving to the cloud platform indicates, you have to mount much less tools as well as likewise minimal maintenance expense.
You need to purchase them in advance cost a little, but in the long term, it can decrease the price pertaining to set up, upgrades, support, upkeep, and area. You can likewise log on from an incurable as well as have all the accessibility to whichever include you require.
A lot more Productivity
Cloud system permits your team to work together faster than ever irrespective of their geographical existence. They can put papers and resources on the cloud. Projected can be released to a cloud platform, and also the access can be provided to the staff member, to make sure that they can execute their work, whenever they want. Limited accessibility can be supplied. This is very scalable. You can likewise raise or decrease the variety of individuals whenever you want. This will certainly increase the overall productivity and also will save a lot of cash.
Cloud innovation permits local business proprietors to manage their company from anywhere considering that cloud systems supply numerous accessibility throughout various devices. Also, you can access from your mobile phone. Flexibility has actually been among the premier resources of cost decrease when it comes to applying cloud technologies. Proprietors can choose workers to bring their own device and also link them with cloud applications for gain access to, or can additionally link them via the web. Much less tools, less equipment, restricted workplace, fewer office gadgets will certainly be great when it concerns overall expense reduction.
With Cloud Innovation, you can be at work any time, from anywhere, via any tool if you have a net connection. Remote working is a preferred reward for many workers, particularly when you are benefiting an SME or launch, it is not a 9 to 6 work. Brand-new resources can be quickly included as well as you can personalize the access to numerous areas.
The whole team can access the latest versions of business data from anywhere. This can help the sales group a great deal. As they used to take a trip a great deal around the year for business deals, they can use most recent sources, collaterals, presentations, video clips, infographics, study along with product demos. Nevertheless, with cloud modern technology all the resources might be optimized on-demand at very marginal prices. Wheelchair can offer you the possibility to grow in a rapid method.
Pay according to your usage, as simple as that. Cloud Innovation is perfect for organizations that are growing or have future development strategies. Use according to your current requirement, if your company requirement will certainly boost in the future, then you can scale up. In a similar way, as much of the cloud company have pay per registration based design, as well as they at first permit you to use it absolutely free for few days, you can access all the components, and can, later on, choose which one is useful for your company. You can subscribe to beneficial modules and can unsubscribe others. Pay just wherefore you make use of. This degree of agility provides SMEs with an actual competitive advantage. No requirement for any type of software or equipment setup. Versatility is just one of the core reasons why several firms are favoring cloud services for their business.
Cloud services are highly scalable and also reliable. SMEs can plan a stable and organized growth by the use of cloud remedies. As a firm increases to various other places and even as a group, you can scale as much as the following degree of services, can add customers and also web servers instantly. No demand for acquiring any other software. It resembles just renting one added space. When it comes to detailed requirements, you can additionally scale up or scale down. For instance: if you have actually prepared for a viral online campaign and also anticipate a lot of website traffic to your business site or application, after that you can scale up for a few days, and as soon as the traffic gets regular, you can once more reduce to your actual plan.
Cloud solutions are a lot more reputable than a standard software application. There is no in advance cost, absolutely no investment, very less maintenance expense as well as very protected. Among one of the most crucial features that makes cloud systems much more reliable than automatic software program updates. There is no anxiety about staying one step back from the newest modern technologies, as the service will take all the updates automatically.
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Web Development Services. I would love to share thoughts on Salesforce Marketing Cloud App and Game Design Development etc.
WordPress is a popular content management system among developers. A survey says that thirty percent of the website has been built over WordPress. Hence it is good to know the importance of WordPress and the features that are helping the work to interact with the visitors. Many plugins are available for the WordPress site to improve the functionality and also the requirement of the customers. Most of the plugins are free to use and to use for further features then it is necessary to pay some bucks on it. So by placing the required features to make use of it will be effective and also help to increase the performances.
It is Free! To Use
To develop the site will be easy to create as it requires certain coding language but to reach the extent of the website users must make use of certain features that can be helpful to increase the performance and also efficiency. Developing a website is not as easy as it seems because it requires certain logical work to implement. Hence it takes a huge time to do. So by using WordPress will help the developers to reduce their effort in terms of developing the site. The major advantage of WordPress is that it offers free plugins that are difficult and takes time to code. So by taking the chance to build the site with the help of WordPress will be effective and easier. The complete setup is free and easy to install without any payment and also the process takes less time to install. Hence by using the WordPress is much possible to improve the action for the improvement of the website without any interruption as it offers the high result to use it.
Easy To Customize
WordPress has multiple options to change the theme, functions, and plugins with easily accessible options. It might seem to confuse to select the required theme. Hence by choosing the required features will allow the developers to create interaction and also bring the traffic. Driving the customers on the website is a huge problem as it requires a certain amount of marketing strategies but using the WordPress plugins like Yoast SEO, etc will easily turn the market to increase the visitors.
Many top app development companies were using this WordPress is the plugin facility that it carries to improve the features and increase the performance. The customized system of the WordPress is easier to handle; just you have to drag and drop rather than coding. Many options are available to increase speed and website interaction. You have to search for the plugin that helps to increase the functionality of your business as it must be according to the goals. Hence analyze the requirement to be done with the plugins that can be added to the websites. So by knowing the requirement will help to improve the business and also increase the efficiency without any barrier. It has much analytics, customize forms, etc that increase the conversation rate optimization.
WordPress is SEO-friendly
SEO is the demanding part of every business. Many companies were targeting the employees to know about SEO because to sustain the business via the internet, it is important to manage the rules of the search engine. By following the rule will help to improve the site and increase the ranking on the search engine page.
Working on the ranking part will be difficult to process as it requires certain knowledge on analytics, keywords, competitor’s strategy, etc. So it is difficult to manage the work at the same time for the website. So by taking the chance to work with WordPress will allow the business to capture the movement and also increase the business. WordPress allows the developers to increase the chance of marketing strategies by adding certain plugins such as Yoast SEO, Optimiser, etc. Many other options are available in the WordPress to increase the ability to manage the business in terms of engaging the ranking position. So by knowing it will help to cross the state of the static process of building the interaction. Hence by knowing to work on the SEO section will allow the users to maintain the business and also increase the profit rate just by improving the ranking position.
Easy To Manage
Handling the WordPress is easier by comparing other CMS. It offers wide options to increase the efficiency and also the performance of the website. The website is all about getting traffic by the audience that the site goal carries. So those who were using WordPress to develop the site can increase the speed and also efficiency to complete the interaction section. Many companies were using the WordPress to improve the functionality and also the speed to complete the projects. Many developers claim that to use WordPress it is much easier to manage the project with the deadline.
WordPress is Safe & secure
It is important to look at the site that has followed with a required certificate in terms of security. Many users were preferred to use the secured site rather than a low-level certified site. So by improving the site with its network security will automatically improve the traffic to your site with confidence. WordPress allows wide options to use the site with a secure and profitable option. Hence to use WordPress is completely fine. Even you can build an eCommerce site with WordPress as it is easier and also help to increase the traffic effectively.
Easy to Handle Different Media Types
Multiple media are available on the platform of the business to create awareness such as Facebook, Instagram, YouTube, etc. By engaging with these kinds of media will be helpful to create awareness. Hence by using the plugins that allow serving the features of the site will be useful to manage the complete business and also the business. So make sure to develop the site using WordPress will be effective and also efficient to use.
Those who were planning to build the site can make use of WordPress to develop as the requirement of the logical application is less when compared to other CMS.
Adelina Casey is a creative content writer who works for Top App Development Companies. She explores new technologies and shares her knowledge through writing. She is amid the finest writers of the company. Given whatever topics on the latest technologies, she can write very well.
Born between the late 1990s and early 2000s, Generation Z can’t remember what life was like before the internet came into play. As true digital natives, Gen Z is the first to grow up with a wealth of information available at their fingertips.
Royalty Free Photo
While many people are quick to label Gen Z as anti-social smartphone addicts, marketers and designers would be making a massive mistake to ignore how influential they are in business success. To help increase traffic to your page, here are a few tips on how to design an effective WordPress website for Generation Z.
Understand Gen Z
Understandably, to create a website that appeals to Gen Z, you’re going to need to conduct research into who they are and what they like and dislike. If you don’t get a sound knowledge of Gen Z’s wants and needs, it’s likely that your website won’t do much to keep them interested. Generation Gurus may be able to assist you along the way, giving you useful tools on how to best connect with Gen Z.
Keep Things Simple
As Gen Z has grown up with technology, they will be experts at sifting through the noise to find information that interests them. With attention spans decreasing, it’s important that your website does what it says on the tin from the moment they land on your page. Making the user experience simple and straightforward should be your top priority, so make sure not to bombard them with needless content.
Fast Loading Speeds
You will be hard-pressed to find a Gen Z who doesn’t use the internet on a day to day basis. In the modern world we live in, we’re all used to receiving information when and where we want it, making fast loading speeds a crucial component that you need to factor in when creating a WordPress website. Generation Z are used to getting constant information, so make sure that your website loads within a matter of seconds, otherwise, they may not respond well and go elsewhere.
Keep 100% Authenticity
Generation Z is known for demanding brand authenticity, so when creating an effective WordPress website, you need to keep things 100% real and honest. Cold robotic marketing strategies will not appeal to Gen Z, so it’s best to appeal to your audience in a more conversational manner which will create deeper and meaningful conversations with Gen Z. Also, you need to show that your business is not just about making cash, but that you care about making a positive change in the environmental or social landscape.
Make It Accessible
To receive tons of traffic to your WordPress website, it’s important that you make your website accessible for all, meaning everyone can use it. Not only will doing so boost your SEO but increase your potential number of Gen Z customers. Many Gen Zs are always on the go. It’s vital that your website is optimized for smartphone users, so they can access your content while out and about.
In a nutshell, Generation Z wants information that is relevant and quick to grasp. For your website to gain traction, using all the advice above can be a great start in creating an effective website that is popular with Gen Z.