Author - Nick Throlson

WordPress, Word Cloud, Blog

10 Reasons Why WordPress is Perfect for Small Businesses

Do you need to create a website for your small business? In this article, you’ll learn why WordPress is used to create 27% of content on the Internet.

WordPress is the industry leader and is likely the best tool for your website.

This article details the 10 major reasons people love using WordPress to design their own website for blogging, e-commerce or for other content management system (CMS) purposes.

1. Affordability

One reason why WordPress attracts so many users is its affordability.

Its features are inexpensive, and many services are completely free. WordPress has open source content, meaning that the source code is freely available to use or modify according to your business needs.

2. Visibility

Regardless of how affordable your website is, if it doesn’t pop up on the Google results page, you’re out of luck.

It simply will not generate the traffic and revenue you want.

Luckily, WordPress has in-built search engine optimization (SEO) functionalities. This means that people are more likely to find your website when they need it.

Plugins are another reason why WordPress sites rise to the top of the list. They enhance SEO to attract the customer you want with every search.

3. Ease of Use

WordPress is highly user-friendly and accessible.

Even if you have no experience in website development, you can find forums about everything from how to install WordPress to how to troubleshoot any problems you may encounter.

The best part is, you don’t need to know HTML or any other programming languages to get started. You just need a little time and a general notion of what you want your site to look and feel like.

It’s also easy to add multimedia elements to your webpage, including:

  • Images
  • Videos
  • Audio files

If you want to customize the template of your choice, you can change anything from the color scheme to the layout of text and images.

If you know a lot about programming, you can also edit the code manually.

Or if you want to learn to program, using WordPress is an excellent way to get started. Since it is an open source product, you can scour the code in your free time. See it as an opportunity to learn without paying for a textbook.

4. Support

Another reason why WordPress is such a good choice for building a website is its community of millions of users and developers.

When website technologies are first emerging or have a limited number of customers, technical support can be lacking. There may not be a lot of experts to ask, and there may not be a lot of other people asking the same questions.

Thankfully, if you have a question about a certain feature of WordPress, you can almost guarantee that someone has already answered it. WordPress forums are comprehensive and don’t cost you a thing.

Since WordPress is a hub for developers to create new features or improve existing ones. The competition benefits users by providing a wider selection of options.

If you’re not up to building your website from scratch, you can easily find an expert who can do it for you.

Since WordPress is open source, web developers can easily modify WordPress features to suit your needs. They can design a page tailored to your business that your customers will love.

5. Blogging

If you look back to why WordPress was created, it started as a blogging platform in 2003 and has since then grown into a multi-purpose website service.

You can easily create a blog for your company using WordPress. In accord with its original purpose, certain blogging features have been fully integrated into WordPress from the beginning.

6. RSS

One such feature explains why WordPress has become so popular: their Really Simple Syndication (RSS) service.

RSS sends out messages to customers who sign up. These messages let your customers know when you add new posts or products to your site.

Instead of having to bookmark your website and check periodically for new products or content, RSS notifies your customers of updates right away. This fosters customer loyalty and keeps your brand fresh in their minds.

7. Comments

WordPress also allows your customers to leave comments on your pages.

This greatly benefits both you and your customers.

Their comments on blog posts also provide you with valuable feedback on what they like and don’t like. Their feedback also offers clues into how you can improve your product or service.

Plus, their comments can give you ideas on topics for future blog posts. Posting content they find useful and important will build trust in your brand.

Your customers also feel appreciated when you respond to their questions and comments online. Comments are just another reason why WordPress excels in the industry.

8. Design

Want to know another reason why WordPress has gained so much favor in its users’ eyes?

Take a look at the variety of beautiful themes, and you’ll see why.

WordPress offers thousands of unique website templates to choose from. Clean layouts, engaging photography and carefully overlaid text will ensure a professional and enjoyable customer experience.

Do you need an elegant and flirty motif for your prom dress boutique? Or do you need a classic, simple design for selling medical supplies?

Create a lasting impression in seconds with the click of a button and let their expertise do the work.

9. Security

If you’re considering using WordPress to create a website for your small business, you may be asking questions about security:

  • How can I protect my website from cyberattacks?
  • How can I keep my customers safe?

These questions are particularly important for businesses that engage in e-commerce.

You can rest assured knowing that CNN, UPS and Samsung Camera all trust WordPress for their blogging websites.

In addition, many successful clothing brands, including VanHeusen and IZOD, trust WordPress for their e-commerce needs.

Additionally, WordPress has millions of users. Its popularity ensures that updates of WordPress, its themes and its plugins, are constantly being developed.

So if there’s a bug in the code, chances are that someone has already noticed it and created a fix. It’s up to the user to stay up-to-date by implementing the updates regularly.

WordPress also offers numerous plugins that can safeguard your webpage. You’ll find multiple plugins that prevent common, brute-force attacks.

Some plugins can identify suspicious activity on your site and notify you immediately. Other plugins can bar unauthorized use of your site based on the user’s IP address.

The security of your website also depends on your password. Choosing long, complex passwords helps safeguard your site.

Hefty strings of digits, symbols, and letters form the basis of a strong password.

All of your registered users also need to create passwords that are difficult to guess.

10. Constantly Evolving

In this age of information, content on the Internet seems to change every day.

Technology is continually improving, and the possibilities for change are almost limitless.

That is the last reason why WordPress is such a great tool. Just like our society, WordPress is constantly evolving. Every day someone adds new and innovative content to make it better.

Just as one great idea can spark another, so one person’s creativity sparks another. We will probably look back 5 years from now and marvel at how much has changed.

Why WordPress?

WordPress is the content management system (CMS) industry leader for a reason.

It is affordable, easy to use and secure. It can increase your SEO visibility, provides access to great customer support and is easy on the eyes.

Its blogging capabilities, such as RSS and leaving comments make it ideal for most users.

Still, creating a website is a big project, and not everyone has the time or motivation to do it themselves.

If you would like professional assistance with your website from a trusted expert in WordPress, contact Nick Throlson today for a quote.

 

E-Learning

Learning How to Deliver E-Learning

E-learning is electronic learning, if you didn’t guess. This means using a computer, tablet, laptop or smartphone to access a course whether it’s in a school, part of your mandatory business training or a full distance learning course.

In the earliest years of its inception, e-learning garnered negative press, mainly due to the fact that many people, at this time, were still against the induction of modern day technology into life and especially into classrooms. Those that thought bringing computers into the classroom would remove the all-important human interaction that some learners need. However, as time has progressed, both ways of teaching and technology have developed, meaning that there is now a healthy and balanced style of teaching that involves both physical and technological aspects and is on the whole expected by the students being taught.

E-Learning

But you don’t just have to access e-learning, you can deliver it too, even if you’re not an educational institution such as a university. If you wish to create a not-for-profit company with the remit of educating children in a certain field, like Digital Ink Drop’s goal of teaching children to learn to read and write through electronic activities, then choosing the best platform to create your e-learning content is pivotal, as, in many respects, the eLearning authoring tool you use have the power to make or break your eLearning course. This is why it’s so essential to choose the that offer you the features and functions you want, as well as the usability you need. And once you’ve chosen the right one for you, it’s important to get to grips with it as quickly as possible, because once it’s up and running you will be inundated with the challenges of making sure everybody who is using your service is finding it as easy as possible to use. Training Connection’s Captivate classes, for instance, are highly recommended if that is in fact that authoring tool that you choose to utilize. As well as this, you must research the audience you are targeting and as well as everything that might be asked regarding the lessons you are offering. You must be able to answer ANY questions that come your way.

But it is not just about the learning aspect of your task. You must also provide an easy interface for your students, or audience, to use; for instance, you must focus on website design. Like the shop windows of businesses of past generations, your e-learning platform must have a website that shows prospective customers everything they could possibly want to see, and quickly. And with searching and shopping from smartphones and tablets, otherwise known as mobile commerce, soaring in popularity, your website must be responsive to mobile devices; simply meaning they must work clearly and coherently when accessed on them. Website design tips can be sought here.

So if teaching is a passion of yours, but you haven’t got any desire to get yourself into a classroom, then setting up an e-learning system could be for you.

Laptop At Desk

Is Your Website A Little More Than a Pretty Face?

Laptop At DeskBeautiful images. Bold color schemes. A sleek design.

These are all important elements of a great website design. After all, they are the first things a new visitor notices and judge you by.

Your website acts as a virtual front door to your business. If people don’t like what they see inside, they hit the back button and leave without converting. But, here’s the deal: although the design is one of the most important factors in deciding the credibility of a company, functionality plays a more important role.

Think about it that way: would you spend time on a site that looks good but works poorly? Probably not.

Let’s take a look at all the important elements that, together with the design, make your website a force of nature.

  • Comfort Comes First

The number one trick to follow is to build your website so as to provide comfort to your customers. You want everything to be as easy and flowing as possible. That said, if any design feature interferes with your site’s functionality, then you should disable it. Try to identify what would provide users with a seamless onsite experience and implement those instead.

Last but not least, make it easy for potential prospects to contact you. Include a search bar, preferably on the top of your blog. Fast, easy access to desired information is essential.

  • Responsive Website Design

One the same note, you want to make your website responsive for mobile use. A wide majority of the time spent online is on mobile devices. You want your web design to be easily translatable into various screen sizes. To make sure your website runs smoothly via smartphones and tablets, test it with Google’s Mobile-Friendly Test.

  • Make It Relevant and Specific

While you do want to have enough content and features to cover up a wide spectrum, relevance is still important. In other words, you need to cut the fluff and stick to what matters to your audience. Sure, everyone might be talking about the latest trend in tech, but that doesn’t mean you should jump on the bandwagon if the topic doesn’t fit your business profile.

  • User-Centric Design

This might sound obvious, but your website’s design and functionality must fit your customer’s needs like a glove. Know your target audience well enough to translate their needs into your web design. Think about what they might want when they land on your page and try to put that information in front of them. Make navigation simple and intuitive and don’t make them think too much about how to find their ways around your site.

If you don’t know where to start from, try asking yourself this: Why would anyone want to visit my website?

Do a thorough research – there are plenty valuable resources out there on what user-centric design is and how to apply it.

  • Don’t Forget about SEO

Last but so not least, don’t forget that a well-designed website can help with your SEO efforts. Google prefers websites that have a clean structure with friendly navigation, solid backlinks, and descriptive image file names.  

Building a good website that looks great and works properly is no easy task. By paying attention to these elements, you can rest assured that your website won’t be just another pretty face on the internet.

ASW17

Affiliate Summit West 2017 Recap #ASW17

Affiliate Summit West 2017 what can I say amazing conference to attend. There is a wealth of knowledge and expertise that comes every year it just gets better and better. To start off day one I attended WordPress tips session and learned about automation one requirement for the audience was to create an IFTTT app that auto tweets your blog posts when created, Connecting the two was a challenge due to dual authentication, I have on my twitter and WordPress blog. I was the first to get it done and set up on the IFTTT app and I won $5,000 worth of hosting via WPEngine and other apps and goodies such as Optin Monster, WP Forms my advice to everyone is take action never know when you can get some free stuff for little effort.

WP Session ASW17 5k worth goodies I won

The Shareasale party at the night club inside the Aria was a great event everyone wearing favorite teams jersey great open bar & great atmosphere to network with other Affiliates.

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Day Two at Affiliate Summit West 2017 The Exhibit Hall has some great networking opportunities cash machine & of course booths like PeerFly giving away affiliate swag t-shirts it was great connecting with John Chow my buddy Morgan Thomas & Darren Blatt hosting a great Affiliate Ball with Snoop Dogg and hanging out with the one and only Coolio other great affiliates I hope to see everyone at Affiliate Summit East.

 

Affiliate Ball Recap

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Practical Web Design Tips to Save You Time and Money

The most successful web designers will all tell you one thing: keep it simple. Forget the fancy effects and Flash-based menus and systems that take forever to load and don’t work on mobile devices. The key to running a successful website is to use the right tools, keep it basic and don’t overload your humble site with too much useless junk.

You want your users to focus on the content, not the fact that you have a sparkling trail following the mouse or a viewer count that spins every time your user loads your website. Get rid of the fancy widgets that make your website look like it hasn’t been updated since the 1990s and take control. Here are some tips on how to market your products and services on your website with ease.

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Picking the Right Host

Creating a beautiful website is a time-consuming job if you’re not keen on designing. To remedy that, you can always pick a host such as Squarespace or WordPress. These two services have hundreds of different templates that you can pick and edit yourself. They’ll give you a good base to start your website and all you need to worry about is putting your content out there.

Pricing is also a concern. You don’t want to spend too much money for a web host if it’s not going to make you money. There’s no reason to pay a web designer a tonne of money just to edit or change your website when you can do it yourself for cheap using hosting services, and there’s no need to pay for more storage space if your website is mainly text and pictures. Some web hosts offer easy integration for online storefronts too. You’ll have to pay a little extra, but it means you can easily sell your products on the internet and the only thing you need to worry about is printing shipping labels and packaging items to send.

You also want to consider customer service. Look up reviews for the host that you plan to use and make sure they offer a 24/7 customer support service. If your website goes down, then you need to contact your host to get it back up again or ask them what issues there are. A web host that constantly fails will make it hard for your business to thrive, so ensure that uptime and customer service are top-notch before committing.

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Designing a Logo

Logo design is expensive if you are hiring a freelancer with a lot of experience. You can make huge savings by using programs such as Photoshop or GIMP to create your own logos and designs—all it takes is a bit of reading and dedication. For example, these photoshop text effects tutorials are a great introduction to stylized logos that are easy to create and look great. You’ll be able to create some excellent art in a short amount of time and you can use it as a temporary logo until you upgrade your business.

However, it might also be worth hiring a junior freelance designer that’s looking to expand their portfolio. Many freelancers that are just starting out are willing to work for cheaper rates or even for free. However, make sure that you speak to them directly and tell them what you want. It’s a gamble and you might get an expertly crafted piece of work for free, or you might just end up with something unusable due to their inexperience.

 

How to Keep it Simple

Whether you’re creating a freelancing portfolio or you want to set up a web store to sell handcrafted memorabilia, you don’t want to overload your customers and visitors with an abundance of useless information they don’t care about. Even if you offer a very technical service, you don’t want to drown people in your technical jargon because chances are, they know they need your services, but they don’t know a thing about how it works and nor do they care. It’s also a good idea to keep your website simple enough to run smoothly and cleanly on mobile devices.

Let’s say you want to focus on building custom computers for gaming enthusiasts. There’s no point listing information such as maximum temperatures or fan speeds right off the bat. They’re gamers that may or may not have an idea about the exact specs or why they’re important. Show them useful information such as how fast smoothly their games will run or the maximum graphics settings the computer is capable of. If they want to know more, simply add a “technical specifications” link that shows all the details.