What makes WordPress the best CMS for Business Websites?
You’ve thought of starting up a new business and you need an effective online presence for the same. You search the internet for the best web designers and contact a few for the quotes. Different web design companies offer different types of suggestions for the cost and time frame. A few agencies suggest you to go for WordPress web development so that you can manage your website easily. You are confused as to which CMS to choose and so, you conduct online research while hunting for the best suitable Content management system.
WordPress is a powerful CMS that is used for building user-friendly and robust websites for startups and small businesses. Even some large enterprises make use of WordPress to build efficient websites and portals. It has never been that easy to create a website since nowadays there are many options of possible WordPress hosting providers that will make this process even easier. So millions of users have chosen WordPress for their websites because of the benefits it offers.
We’ve listed the major factors that make WordPress a preferred platform for CMS website development:
Simple and easy to use
Being a user friendly CMS, WordPress is a popular choice among website developers and users. You do not have to worry about coding and you can change the themes and add or edit the web pages, themes, and settings. This free open source platform helps the designers and developers choose from templates and build engaging websites. The user-friendly interface can be managed by a non-techie also.
WordPress is a free CMS and so, it is considered to be a cost effective option for building websites for small and large businesses. If you are looking for WordPress web development services, you can look for experienced WordPress web development agency to design and develop your business website. Compare the price quotes from a few leading agencies and choose cheap WordPress development services. Startups and small businesses can choose this CMS for building their stores without digging a hole in their pocket.
Responsive Web Design
With the increasing use of mobile devices, it becomes important to create responsive website to reach a wider audience. You would be benefited by responsive nature of WordPress CMS platform, and you can expect a site that works seamlessly on all the major platforms and reach your potential buyers.
Millions of people all over the world work hard to improve WordPress. The community includes designers, developers, users, support professionals, administrators, individuals, and more to help the people solve their queries and concerns. WordPress community will surely help you improve and get better.
Search engine friendly
Search engines love WordPress websites as they have easy and simple coding that can be easily read by the web crawlers of search engines. It becomes easier for them to recognize and index the websites and WordPress website owners can expect a website that ranks higher in Google and other search engines. There are a lot of plugins that can be used to maintain good search engine rankings.
WordPress offers a wide range of options to make your business grow. It is possible to add the right plugins to extend the functionality of your website. You can add thousands of pages to your website without affecting its performance.
Social Media Integration
It is easy to integrate different social networks such as Facebook, Twitter, Instagram, and others. Visitors should be able to share the posts when they come on your site. They can sign in using their social media accounts and take proper actions.
Fast loading pages
You can expect fast loading websites with WordPress website development. It is known for its speed
WordPress is developed with security in mind. So, you can expect safe and secure websites. There are a lot of powerful tools and plugins on the internet to safeguard your site. You can talk to experienced and skilled WordPress developers to help you secure your website with the help of the right tools and plugins.
WordPress is a free open source platform that is a preferred choice of several users across the globe. There are plenty of opportunities this CMS offers. Explore the endless possibilities with WordPress development and build an interactive website that attracts maximum audience. You can hire expert and talented WordPress developers to create a top-notch website for making your business grow. Whether you need a simple blog site or an ecommerce site, WordPress can be the right choice. All you need to do is look for the best WordPress development company and make your dreams come true.
As WordPress requires minimal coding, it becomes easier to manage content and add media to your website. You can hire the best WordPress developers to work on your project and deliver outstanding websites that help you achieve your business goals. This universal platform supports a lot of applications and extensions. You can also think of having interactive elements such as galleries, sliders, blogs, and more.
Kristy Davis is a Marketing Manager at i-Verve Inc, an innovative Magento Development Company for web and mobile platforms. She is responsible for communication, marketing and business development of the company. Apart from the responsibility of strategic business development, she looks after branding, media relations, and advertising. Kristy also directs and manages sponsorships, marketing training, and events in the company. She has been involved in various high profile roles in the marketing industry. When she is not making any magic at her desk, you’re likely to find her exploring nature, eating her way through Lakeview, and Wrigleyville’s finest cuisine and its surrounding suburbs or taking a drive along the Western Avenue. Her camera rarely leaves her side.
When we talk about web development, WordPress pop up first in our mind. 27% of the top brand, like TechCrunch, CNN, and UPS, use WordPress. It's easy to understand which makes it easy for novice website services to make little updates to their webpage, for example, text changes and blog entries. WordPress additionally offers an extensive library of plugins to its clients, making it customizable to any web development need. All WordPress websites are likewise mobile and SEO-accommodating.
WordPress trends are driven by in general web design trends, notwithstanding new features given by the organization itself. A year ago, WordPress gave us adaptation 4.8, which included as good as ever widgets for including images, sound, and video to your website. On the propelled development site, the update added the capacity to perform multi-site refreshes and improved its text editor.
Usually, we need to stay aware of the most recent WordPress trends so we can keep on conveying amazing websites to our clients. This is what we can anticipate from WordPress in 2019:
Latest Features and Improvements of WordPress
WordPress 4.9 is as of now in beta, and the full version will launch soon. This variant incorporates fixes and improvements to the 4.8 launches. Clients can hope to see improvements in editing code, managing themes, managing plugins, and simpler customizations. These improvements will help designers notwithstanding website services. These improvements are energizing as convenience is a standout amongst the most significant parts of WordPress for our clients. As a WordPress website development company when we make a website, we need to enable our clients to make website changes individually as their business develops.
Intuitive WordPress Themes
While WordPress offers numerous fundamental layout themes for nothing, customizable ideas are frequently worth the cost. Since WordPress prides itself on being easy to understand, there are themes that run from easy to complex at different value focuses. A year ago, we saw an ascent in the measure of “intuitive” themes, which enable clients to make and customize websites without composing any code. These themes are easy to use for both web engineers and non-coders alike. Intuitive makes experimentation with different layouts and plugins easy too. Need to try different things with video headers? Intuitive a video header widget and check whether it builds time nearby! Here are a few instances of simplified WordPress themes:
Foundry – Foundry is a rich, outwardly staggering responsive subject that is adaptable and easy to customize.
Uplift – Uplift's intuitive developer features 54 components to customize your website easily.
BeTheme – BeTheme is an easy-to-utilize, responsive and quick stacking subject that is extraordinary for fledglings!
WordPress Video Headers
Its a well-known fact that video will command web design in 2018. Video headers and backgrounds might not be “new”, but it is getting to be in vogue in the web design world. Fortunately, WordPress makes it easy to get energetic about this pattern by offering themes that highlight video headers. Here are a couple of models:
Inspiro – This subject features a full-screen video that is extraordinary for flaunting a video portfolio.
Naila – Naila is a single page subject with a discretionary full-screen video foundation show.
Balzac – Balzac is a responsive topic with full video support. It incorporates numerous layouts inside the subject, so it's amazingly adaptable.
Virtual Reality WordPress Plugins
Web engineers and designers on poised to begin including virtual reality and expanded reality in web designs. WordPress completely underpins virtual reality content just as 360° recordings and images. There are a few plugins officially accessible. Hope to see more WordPress websites utilized this substance in 2018. Here are a couple plugins that are as of now accessible:
MomentoPress – MomentoPress is a free module for showing 360° photographs and recordings.
360° Panoramic Image Viewer – 360° Panoramic Image Viewer is a responsive module that enables you to include “hotspots” to static images, making a vivid encounter for your guests.
WP-VR View – WP-VR View is a well-known module that enables you to show PhotoSphere images and 360° video on your WordPress site. Cell phone clients can even get the virtual reality experience utilizing Google Cardboard!
Improved Ecommerce Websites
The online business makes up a huge part of WordPress websites with WooCommerce being the most well-known module by a wide margin. Other web-based business stages, for example, PayPal and Google Checkout incorporate effectively with WordPress too, settling on it a mainstream decision for online stores. Online business trends, for example, mobile shopping, membership-based administrations, and personalized shopping, are effectively tended to by WordPress in its more current internet business themes:
Uncode – Uncode offers a vast amount of options to upgrade your online store. It offers a lot of customizable shop formats and easy alternate routes for store-related features, for example, estimating plans. It's responsive and integrates with WooCommerce.
Divi – Divi charges itself as “The Ultimate WordPress Theme and Visual Page Builder” and it is accurate! This is a comprehensive, completely customizable topic for any website, but it's particularly incredible for online business websites. It incorporates smooth product pages and is totally responsive, dynamic, and integrates seamlessly with WooCommerce.
Handmade – Handmade incorporates incredible web-based business features, for example, a single tick demo merchant, product channel widgets, and a lot of options to customize your online store.
About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by WordPress Website Development Company Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
There are only 53% of small businesses own a website. A staggering 18% of small and medium businesses admit that they avoid building a website due to the unaffordable cost of designing it.
But most of these businesses are not aware of the fact that it takes only or less than $100 to build as well as launch a website.
You heard it right! With the world’s most used content management system, WordPress, you can get your business online in the most convenient way. You can set up your own website with a proper domain name and website hosting within a few minutes.
Are you ready to set up a stunning looking WordPress website in just $100 or still thinking it as a lot of investment?
Now, you might be confused with the continuous appearing term: WordPress and wondering why the web development companies don’t mention it. Well, find all your questions and doubts addressed here.
First of all, what is WordPress?
According to Wikipedia, “WordPress (WordPress.org) is a free and open-source content management system (CMS) based on PHP & MySQL. Features include a plugin architecture and a template system.”
This robust content management system allows businesses to easily create, manage, edit, and publish content on the websites without any need to have expertise in programming.
According to Venture Beat, “WordPress now powers more than 25% of the Web”
Contrary to the assumption, WordPress isn’t just a blogging platform, you can leverage it for multiple purposes such as eCommerce sites, business websites, and set up professional portfolios.
Here are some of the best reasons why you should build your website with WordPress. Let’s have a quick glance.
Solves Biggest Problem: Money
If you are in no mood of spending $2000 to $25000 on a website by hiring a web developer then WordPress is for you. You can build an eye-catching website or just a blog section for your business without any prior web design knowledge. WordPress doesn’t charge extra if your business starts getting more traffic through the website.
Build a Website You Always Wanted
With WordPress’ amazing customized theme, you can make your website look the way you want. You can use any one of the many themes freely available or buy a premium one such as astra theme. You can also use plugins to add certain features to make your website function the way you expect.
No Designer/ Middleman Required
It requires a lot of efforts in maintaining a website. From keeping your website updated to optimizing it for multiple devices to implementing robust security in it, there is continuous work involved. In order to build a custom website, you need to hire an expert web developer who can handle all tasks, but this option is a bit costly.
On the other hand, building your website with WordPress doesn’t have such challenges. You can update your website, install plugins, and manage content on the webpages, everything on your own. It will help you save time and money.
Scale your Website with Plugins
WordPress plugins enable you to add functionality to your website. With the help of these plugins, you can add a checkout system, create a contact page for your website, improve SEO, create landing pages, and add an extra security layer, in just a few clicks.
There are more than 40,000 plugins available on the WordPress plugins database to help you scale your website.
Continuous Updates and Support
Being an open-source platform, WordPress delivers high-quality, premium user experience. Along with that, millions of users support WordPress across the world. In case you come across any issue, these experts are there to help you.
WordPress get at least 3 major updates in its software every year and your system will be automatically updated along with other minor updates for free. Isn’t it a big enough reason to choose WordPress for your website.
Easy SEO Implementations
Optimizing your website and content for every search engine has become the crucial thing today. It requires a lot of resources, time, and efforts. Doing proper SEO on every web page can be a tedious task. WordPress has not only addressed but also solved this challenge with its plugin. Yes, there is a plugin that can take care of your SEO tasks: Yoast.
Yoast SEO plugin enables you to implement meta titles, description, and even optimize your content for keywords in a convenient and time-saving way.
Easy Content Management
With WordPress dashboard, you get to experiment with a lot of functions. Such as creating image galleries, uploading multimedia content with drag and drop interface, schedule posts for a fixed time, adding widgets, and customize sidebar. All can be achieved without having experience in coding.
To Sum Up,
WordPress is an easy-to-use, powerful website-building platform that allows everyone to create a responsive and wonderful website. It is changing and adapting continuously as per users’ requirements and expectations. This is one of the biggest reason to choose WordPress over other alternatives.
Interested in building your own website with WordPress? We help you with a wide range of shared web hosting plans that are optimized for reliability and speed when using WordPress.
Good luck. Hope you have a great website experience.
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled iOS & Android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.
In the past few years, security has become a foremost concern on the web. The websites have become a soft target for the hackers and they have always been around to keep you on your toes, specifically if you are running your online business using WordPress.
Be it a Brute-force login attempt, cross-site scripting or denial of service, WordPress has always suffered from the security vulnerabilities. According to one survey from WpWhiteSecurity.com, 73.2% of the most popular WordPress installations are vulnerable, which can be detected using free automated tools.
There is no denying that WordPress Development Services bring tons of benefits for your online business but when it comes to the security, it is something you must consider a do or die situation. If we talk about WordPress security, it is often referred to as hardening and even it makes sense too! No matter how hard you put the efforts by putting various reinforcements and checks, it can always find itself in harm’s way.
Do you feel your WordPress site is under threat? You have taken help from the WordPress development company, but still, you don’t have WordPress security in place? This post will help you understand 5 ways you can secure and protect your WordPress site at your own.
Get the Username and Passwords Improve
One of the very first and basic steps is to take care of what username and password you are using to login into WordPress. Many of us are least bothered about the username and keep the default admin as the username. Try to use a different and unique username, which is hard to break.
On the other hand, ensure to use the passwords that are complex and comprised of different letters, characters, and number. Avoid using a password that is matching to the username. Also, you should not use common words that are easy to crack.
Think about SSL Certificate
Another mistake that many website owners make is to overlook the importance of SSL certificate. It is important to understand that HTTPS will allow your browser or application to connect securely with a website. Installing SSL certificate will bring plenty of benefits including trust, credibility, improved SEO results, better performance and more. You can hire WordPress developer or a Professional WordPress Development Company to get it done for you.
Say NO to Third-Party Code
One of the main culprits for the security vulnerabilities in WordPress is 3rd party code. They are also the hardest part to crack when it comes to securing your website. Check if your website is still using plugins, themes and outdated version of WordPress or not. If you are getting help from the WordPress Development Services, asks the provider to help you understand whether the plugin is actually needed for your business or not.
You can ask the team to validate the code of any third party theme or plugin in order to ensure it contains proper sanitation and escaping. If you want to validate at your end, then you can simply search for the below strings:
If you find any of these strings available in the plugin, you are good to go ahead.
Don’t forget to tweak wp-config.pho file!
When we talk about WordPress, wp-config.php file is the core of it. It is the most crucial part of your WordPress website when it comes to security. Starting from the database login information to the security keys, it contains all the critical information.
Ensure that you move it any non-accessible directories instead of the default root directory. All you need to do is to copy everything from wp-config.php into a different file and put the below snippet in it, which redirects the path of your other file.
You also need to change the security keys and update the permissions for the root directory.
Update WordPress site on a regular interval
It is one of the easiest yet essentials steps for securing the WordPress site. Version updates from WordPress bring a lot of security enhancements and bug fixes. Therefore, it is always a great idea to get your site on the latest version. You also need to pay attention to updating WordPress themes, plugins and passwords on a regular interval to avoid any issues at a later stage.
With these 5 basic security tips, you can be sure on a way to improve WordPress security. The list we discussed is not exhaustive, but it will surely be a great help for the site owners having no technical knowledge to keep the site safer until they get help from the WordPress Development Company. Want to hire WordPress developer to improve the security of your site? Want to share other best practices for better security? Hit the comment now!
Author Bio: Nishant Desai – Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. I love to write about the latest trending updates, WordPress, Web Design, SEO and other interesting information. I believe in Learning, Sharing and keep growing together.
WordPress is one of the best CMS platforms in terms of flexibility. It is a platform that allows web designers and developers more than enough room to be creative. In fact, some of the best-designed websites today are actually powered by WordPress. The CMS platform can be used to construct anything from a personal blog to a complex community portal.
However, good design alone is not enough. While it is important for a website to be visually pleasing, the real king of the site is its content. The content must be displayed in a way that allows visitors to garner the most value from it, and do so in a pleasant way.
Traffic is only the beginning. The real metric to optimize for is user engagement. Users who find value and a pleasant user experience are more likely to engage with your content. So, how can you optimize your WordPress site for user engagement? There are a few tips you can use right out of the box, and we are going to review them in this article.
Know Your Audience
The biggest challenge, and the most important first step, is getting to know the audience. What works for a particular audience group may not work for the others. You can define your target audience depending on the content you want to convey. Once you have a target audience, spend some time getting to know them on a deeper level.
You now have plenty of tools to use when it comes to getting to know your audience. You can analyze your existing traffic with the help of Google Analytics. You can use tools like Brand24 to see conversations around your website or your brand. You can also utilize tools like Moz to help you figure out what users are searching for the most.
The more you know the audience, the better you will be at fine-tuning both your content and the user experience of your site. As mentioned before, different target users expect different things from a WordPress site, and the only way you can give users what they want is by getting to know them really well.
Make It Personal
Everyone can write good content, but only a few can write in a personalized way. That personalization – the extra elements you add to your content to make it really yours – is what will separate your site from the rest. It is also the element that ignites user engagement the most; visitors will feel more personally connected when you treat them in a personalized way.
Telling personal stories, producing content from a personalized point of view, and adding other touches to the content makes all the difference. For example, you can connect with users who are looking for information on online universities and pursuing a degree online by speaking from experience.
User experience is an equally important part of boosting user engagement, and the first task you need to tackle when trying to improve your site’s UX is improving its performance. You want the site to load quickly and prioritize content that is seen as valuable from a user’s standpoint.
Aiming for performance is a necessity rather than an option. Users are more likely to switch to another website if yours isn’t loading quickly enough. Fortunately, you now have more resources to help you optimize your site. Google PageSpeed, for example, can help analyze your website and recommend new ways to improve it.
Site performance is also about finding balance between loading time and visual elements. Thanks to tools like JPEGOptim, you now have the option to create a truly stunning site visually, all while keeping your site’s performance top notch. You can even use CSS and CSS-based animations to substitute visual files and scripts.
Use Internal Linking
It is also worth noting that UX can be reviewed from the time users spend on your site. The longer they browse your site, the higher your user engagement will be. Using internal linking, you can help users navigate your site and get to the content they value the most quickly.
A good example is the Related Posts that WordPress normally display at the bottom of the page. By fine-tuning the way related posts are displayed, you can increase the user’s interest to browse more articles. Rather than relying on WordPress’s search for tags and categories, for instance, you can program the related posts section to display posts based on a user’s interests.
Another great way to utilize internal linking is recommending other articles inside a post that users read. This is now seen as the better way to go – compared to waiting until users finish the entire article before displaying related posts – because user attention span is relatively shorter nowadays.
How well visitors interact with your site depends on how quickly they can get to the content they want. Using conventional search tools that only search for specific keywords rather than relevant information is also a thing of the past. Today, you can use plugins like Better Search or Search by Algolia to further optimize your search tool.
When users can find the content that they are looking for quickly, they are more likely to share that content. At the same time, users are more compelled to leave comments and interact with the content further when the entire user experience, up to the point where they consume the content, has been pleasant.
Now that you have the tips and tricks we covered in this article in mind, optimizing your site for better user engagement will not be difficult. Start making tweaks and review your analytics after each one. Evaluate the results to see how your users react to the changes you make, and continue making adjustments accordingly.
E-Commerce accounts for about 11.9% of all the retail sales worldwide of which fashion e-commerce is valued at a cap of $481.2 billion in 2018 which is expected to skyrocket to $712.9 billion in 2022, but businesses involved in e-commerce still require a platform to showcase their products to sellers.
Unavailability of such platforms has made it difficult for sellers to reach out to their customers due to the operating cost, generation of targeted traffic, retaining customers, customer satisfaction & feedback. Attracting customers to the website and ensuring customers return to use the services again as well as charging of extra cost by websites to the seller in the event of increased traffic which cuts into their profits.
There will be a requirement in terms of functionalities & rendering of a virtual store. Following are the criteria while choosing a platform for fashion e-commerce site: –
Use of High-Quality images with the ability to zoom in & out, search algorithms, filter criteria is a part of visual merchandising which cannot be compromised.
Social Integration is a must for a fashion shopper to flaunt their fashion sense on social channels like Facebook, Twitter &, etc.
An appropriate theme will be required to make it appealing to the customers.
The Platform should be SEO Friendly for online visibility placing the website on the top of search ranking.
A store catalog would be required to showcase a large number of products to the customers.
Inventory management would be required to take account of all the items sold, items at hand or the items that need to be ordered & stocked at the e-commerce platform.
Customization is important to establish a fashion e-commerce site as brand-centric & the ability to access these sites using tablets, mobile phone &, etc.
A novice accessing the platform should be provided with graphical illustration to operate the store’s functionalities.
The Platform should provide security to the customer's sensitive data such as Credit & debit card number, address, pin &, etc. to avoid any theft by hackers
What better platform than WordPress, also known for its blogging platform that can bridge that gap between the fashion e-commerce website & a seller due to the following features that WordPress offers: –
It does not cost a penny while operating WordPress as an e-commerce platform regardless of the traffic that is anticipated nor does it charge any extra cost even when the traffic increases.
A Search engine like Google is known to rank websites lower on the search results if these websites cannot be accessed using mobiles that’s where WordPress provides access on tablets & smartphones to these sites.
WordPress is SEO friendly making popular search engines like google, bing &, etc. to rank these websites higher than those who don't use WordPress due to the CMS framework
Customized themes for websites are provided by WordPress themes that are obtained from third parties in which the addition & extension of certain features make the website function.
WordPress is adaptable to the ever-changing cyberspace work area due to its flexibility to accommodate various extensions & plugins making it preferable for businesses.
Use of WordPress by Big-Brand companies like Nasa, Mashable, Mozilla, Wall Street Journal &, etc. makes it famous for business website solution.
WordPress is a powerful content management system used by industry leaders like Vogue, Bata, In-style news adding to its reputation in the global cyberspace market. If you aren't using WordPress already, these reasons should be more than enough to make you switch to WordPress should you decide to run a fashion E-commerce business in the coming future.
About The Author
Merry waran is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Custom WordPress Development Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.