How to Design an Effective WordPress Website for Generation Z

Born between the late 1990s and early 2000s, Generation Z can’t remember what life was like before the internet came into play. As true digital natives, Gen Z is the first to grow up with a wealth of information available at their fingertips. 

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While many people are quick to label Gen Z as anti-social smartphone addicts, marketers and designers would be making a massive mistake to ignore how influential they are in business success. To help increase traffic to your page, here are a few tips on how to design an effective WordPress website for Generation Z.

Understand Gen Z

Understandably, to create a website that appeals to Gen Z, you’re going to need to conduct research into who they are and what they like and dislike. If you don’t get a sound knowledge of Gen Z’s wants and needs, it’s likely that your website won’t do much to keep them interested. Generation Gurus may be able to assist you along the way, giving you useful tools on how to best connect with Gen Z. 

Keep Things Simple

As Gen Z has grown up with technology, they will be experts at sifting through the noise to find information that interests them. With attention spans decreasing, it’s important that your website does what it says on the tin from the moment they land on your page. Making the user experience simple and straightforward should be your top priority, so make sure not to bombard them with needless content.

Fast Loading Speeds

You will be hard-pressed to find a Gen Z who doesn’t use the internet on a day to day basis. In the modern world we live in, we’re all used to receiving information when and where we want it, making fast loading speeds a crucial component that you need to factor in when creating a WordPress website. Generation Z are used to getting constant information, so make sure that your website loads within a matter of seconds, otherwise, they may not respond well and go elsewhere.

Keep 100% Authenticity

Generation Z is known for demanding brand authenticity, so when creating an effective WordPress website, you need to keep things 100% real and honest. Cold robotic marketing strategies will not appeal to Gen Z, so it’s best to appeal to your audience in a more conversational manner which will create deeper and meaningful conversations with Gen Z. Also, you need to show that your business is not just about making cash, but that you care about making a positive change in the environmental or social landscape. 

Make It Accessible

To receive tons of traffic to your WordPress website, it’s important that you make your website accessible for all, meaning everyone can use it. Not only will doing so boost your SEO but increase your potential number of Gen Z customers. Many Gen Zs are always on the go. It’s vital that your website is optimized for smartphone users, so they can access your content while out and about.

In a nutshell, Generation Z wants information that is relevant and quick to grasp. For your website to gain traction, using all the advice above can be a great start in creating an effective website that is popular with Gen Z.

12 Best WordPress Plugins For Blogs & Business Websites in 2020

12 Best WordPress Plugins For Blogs & Business Websites in 2020

12 Best WordPress Plugins For Blogs & Business Websites in 2020

We all know that WordPress as a CMS solution provides us the support of thousands of plugins representing almost every feature and function a business website or blog may need. These plugins make WordPress so versatile, rich and flexible a system for the website administrators and web users worldwide. But since there are thousands of plugins, the websites should always look for the best options for the required features and functions. 

This is why here we are going to showcase 10 of the most useful and must-have WordPress plugins that business websites and blogs should use. 

  1. MonsterInsights

MonsterInsights is regarded to be the ultimate Google Analytics plugin for WordPress websites. Thanks to this plugin you can help establish a proper connection between your website and Google Analytics. The plugin allows you to see how your visitors behave, respond and use your website.  

The plugin showcases the most important statistics regarding your website right on the WordPress dashboard. Based on the insights and stats the website owners can help boosting traffic, website subscribers and revenue. 

The plugin comes with both a free and a premium version. For a small or startup website or blogs the free version is pretty efficient in offering all the key stats and metrics.  The plugin as of now has powered more than 2 million WordPress websites around the world.

  1. Jetpack

Jetpack comes as a great plugin with a deep and extensive repository of features that most business websites and blogs often require. The plugin developed by the same people behind WordPress made it almost as a must-have one for any WordPress website. 

As for the number of features available with Jetpack plugin, you have quite an extensive array of feature choices. Because of so many features, by using Jetpack you can ditch many other WordPress plugins. Let us have a quick look at the key Jetpack features. 

  • Jetpack allows adding a contact form. 
  • With powerful analytics, Jetpack allows tracking page views and search queries. 
  • It allows monitoring downtime and getting notification as and when the website is experiencing downtime.
  • Keeping hackers and intruders at bay from the login page.
  • Providing social sharing buttons. 
  • Auto-scheduling the posts on different platforms such as Twitter, Facebook, and Google Plus. 
  • Displaying related posts to boost engagement and user retention. 
  • It also provides subscription options allowing users to subscribe to blog updates.
  • Creating a sitemap. 
  • Taking daily backups of your website by using VaultPress. 
  • It provides a CDN with Photon.

  1. WPForms

There can be hardly any website that doesn't need contact forms to help their visitors get in touch with the website. Well, there are too many great contact form plugins out there in the market. But WPForms stands as the best because of its easy drag and drop online builder and a variety of form formats. 

The best thing about this plugin is it allows you create a wide variety of contact forms, 

email subscription forms, payment forms, online order forms, and other forms with a simple drag and drop online builder. Besides these key features that are also available with the free version, the plugin offers a pro version as well and it can further boost the lead generation efforts of a website. 

  1. Social Snap

Social sharing and social bookmarking are now considered key factors for achieving a better SEO result. This requires providing social sharing buttons in appropriate places around your website content to help people share them. This plugin by providing social share buttons for both desktop and mobile interfaces does the job in an excellent manner. 

The plugin supports all major social platforms including Facebook, Twitter, Instagram, Whatsapp, Pinterest, Telegram, Reddit and many others. 

  1. Yoast SEO WordPress Plugin

For any WordPress blog having a dedicated SEO plugin is extremely important to gain consistent flow of traffic. There are many SEO plugins for WordPress websites that help in making the SEO elements perfect for optimum search results, but Yoast stats ahead of others simply because of the ease of use. 

Yoast plugin can take care of all your on-page and on-site SEO needs. The free version of the plugin is pretty robust, though you can always go for the pro version for more value-added features.  

  1. WooCommerce

Do you want to integrate e-commerce features to your WordPress blog or business website? Do you want your visitors to make transactions and make purchases through your WordPress website? Well, just a small e-commerce plugin can help you integrate the feature and get things done with ease. Woocommerce is the WordPress plugin for this purpose. Developed and maintained by WordPress it is one if the best e-commerce platforms out there. 

The plugin comes loaded with a plethora of features, extensions, and customization options. If you want to make sales through your e-commerce website, there is not a better plugin than this. The Woocommerce plugin also offers a bounty of themes to build your product and transaction pages as per your UI needs.  

  1. Google XML Sitemaps

This is another powerful SEO plugin for WordPress and this one comes from search engine giant Google. The Google XML Sitemaps helps to find your website by search engines easier. 

Just after you install and make the plugin activates, automatically an XML sitemap will be created for the search engine crawlers to find and index your website. This will help in gaining search engine ranks against search terms and keywords. 

  1. Sucuri

Website security remains an uncompromising aspect of any website and blog. WordPress offers quite a few great plugins to take care of security enhancements. Sucuri is a WordPress security plugin that also works as a web application firewall to protect your website from all kinds of malicious attacks. 

The plugin is capable of tracking a variety of threats and attacks and provides protection against them. The plugin can protect your website from malware, DDoS, XSS attacks, brute force attacks, and all other types of attacks and security vulnerabilities. 

  1. SEMRush

If you need a comprehensive toolkit to take care of all the marketing needs of your WordPress website or blog, SEMRush comes as the ideal plugin choice for that. The plugin comes with an extensive range of helpful tools for SEO, making traffic strategy, social media marketing, content marketing and PR strategy. On top of all these, the plugin also provides competitive insights about your closest competitor websites and blogs. 

The plugin allows you to do research keywords, maintaining brand presence and mentions, tracking competitor activities, tracking post-performance and drawing attention to best-performing pages. It also helps the websites with an analysis of the ad strategy. 

  1. Akismet

Finally, every WordPress website invariably requires protection from the spams. Akismet comes as a comprehensive and all-powerful plugin for protecting your website from spam comments.  

Since instances of spam comments are too many and since these spams can often force your website to compromise on security, you should use this plugin from day one. The plugin can automatically detect and move the spam comments in the trash bean. 

Conclusion 

All the WordPress plugins that we have mentioned so far clearly show how the blogs and business websites can create richer and better web experience by using appropriate plugins. In this respect it is also advisable to keep the number of plugins lower to avoid performance glitches caused due to the non-compatibility of plugins. 

Author Bio:

Chirag Mudsa is the CEO of leading custom wordpress development services company, CMARIX TechnoLabs Pvt. Ltd. He is a goal-driven tech evangelist for a long time of 17 years, specializing in web and mobile development domains. His innovative spirit, strong leadership skills and a profound commitment to organizational growth have given him a key leading position in the industry.

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Start your WordPress Project With These 5 Steps

Start your WordPress Project With These 5 Steps

Be it Woo-commerce based blog website development, social media website development or any other form of development all of these can easily be archived by using one of the best and trusted web development framework in the domain. Yes, I am talking about WordPress. It is the best-known website development framework known to date. 

If you are already into yet and don’t know how to get started with woo-commerce website development services for your business or personal or practice purposes then you are at the right place. Well, today we are going to discuss the best tips to Start your WordPress project with ease. So let’s get started.

Select a Domain 

Never underestimate the importance of a domain name for website. It acts as an address for your website. By the address, we mean that this domain name will serve as the guiding path on the world wide web so that your users can easily reach your website. This path can be any random composition of variables and constants.

However, it is important that you make your domain name befit these guidelines.

• Make sure that your domain name is short as possible.

• Also, keep in mind that it is relative and self-descriptive. 

• It should not be complex and must be easy to remember. So that your user

won’t have a hard time remembering your website domain name. 

• Include your brand name or something relevant as a reference for your business. 

If you have not yet decided on your domain name or purchased your domain name for your business, then it is always recommended to do both of these tasks after your website has been completed. However, if you are having trouble developing your own woo commerce website then we would recommend you to consider woo-commerce development services. There are thousands of freelancers and we’ll establish companies they could get this done for you. 

Web hosting services 

Website hosting is simply a procedure for you to avail your website to everyone using the world wide web. All you need to do is shift from your local machine to an online server through hosting. Although there are many website hosting services available for free. However, if you are going to use your website for business purposes and are expecting large traffic, then we’d say go for the paid hosting services. They are much more reliable and faster than the free services as the quality of your hosting account for the maximum traffic your website can handle. And this is not something to be taken for granted in case of professional woo-commerce to website

Install WordPress 

Now since everything is set up and ready to go all you need to do is start working on your website. However, it would take years for you to create a website from scratch. Well, it would have been the case if it weren’t for the advance website development framework like WordPress. It provides you with a GUI interface for the smooth development of a website. With WordPress, you don’t have to worry about writing thousands of lines of codes or either the errors associated with the code. 

It’s just a drop and down interface that enables people without programming skills to make an extremely attractive and interactive website. You can even create an eCommerce website using the woo commerce plugin in WordPress. So if you want to gets things done quickly and with extreme precision then install WordPress in your development environment. To install WordPress you just to download it and add the path to the directory.

Create Pages and Content 

It is not that difficult to add content and new pages to your website on a regular basis, using WordPress. But before you start posting your new products or services and related content on your website. It’s important that you carefully plan out your sitemap structure. 

There are certain basic webpages that you must include on your website layouts such as a home page, an about page, a contact page, and then finally products and services pages. All these pages must be easily accessible to your users, so making a navigation system is equally important. So make sure that you create a menu tab and add the path to these pages.  

Utilize Plugins 

One of the best thing about this web development framework is the extensive library of the custom plugins that are highly compatible and can easily be imported from various online platforms. With these plugins, you can easily customize your website according to your business needs. 

However, before you do that you need to identify what you actually need on your website for it to successfully meet your business needs. For instance, whether you want to optimize your website for SEO, or in terms of CRM, etc. Like we said you need to specify in order to choose from this vast lake of plugins choice. However there are few plugins that you must have that would make your work a lot easier such as Woo-commerce, Total Cache, HubSpot, etc. 

Author Bio:

Hermit Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using unity game programming. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.

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Top WordPress Web Design Trends in 2020 You Should Know

Top WordPress Web Design Trends in 2020 You Should Know

Every year brings hundreds and thousands of new things with itself. And, when it is about technology, we always get amazed. With the evolution of more technological aspects, the businesses are changing their approach to gain more success. 

Most importantly,  the websites are the reflection of the brand. With the consistent developments in the web, the businesses should spare their valuable time in making their website appealing and engaging.

If you still are not aiming to design the best website, then, of course, you are losing a large amount of customer volume every passing day.

The web designers from the WordPress web development company are now pushing their limits and are creating outstanding and exceptional things to astonish us. But, to get an upgrade with the skills of these designers is a complicated task. In addition, it is also not possible to improve the website design after some time to match the changing curve. 

Nevertheless, by integrating the significant trends in web design, you can make a visible change.  It will not only make your website look fresh, but will also generate more traffic. However, the other thing that you should keep in mind is to consider how blending one trend on your website can be fruitful for you. 

Following the latest WordPress trends will authorize you to convert your website unique and user-friendly from the methods and functionalities of engagement. 

But, yes, technology is demanding to keep updated with the latest trends to make your brand shine. So, here we are to give you the WordPress trends that will make their presence in the future.

WordPress Web Design Trends to Follow in 2020

1. Minimalism

Simplicity is prefered above all. The flat designs are and will remain popular. It is because of the reason that it tends to give minimalism in terms of clarity, white space, and flat colours.

Its aim does not end in displaying the content effectively, but it also assures the faster speed of the website.  Arnold's theme is an excellent example of minimalism. It has used the white space very smartly and has made the images and text appear correctly.

It could be an old theme but is the preferred one. Now, the designs are evolved at a large scale and images, shadows, gradients are incorporated to make the design eye-catchy and comprehensive.

Hue is the another best example that has considered gradient colours, and is clear and large, to make the styles more alluring.

2. Gutenberg Editor

Sometime before, WordPress has released Gutenberg editor, and still, it is being practised by several businesses. The reason behind this is only its impeccable features. Though you can use the traditional WordPress editor, it requires you to be downloaded separately.

This drag and drop editor has changed the manners of creating WordPress posts comprehensively. Despite the one text block in the traditional TinyMCE WordPress editors, Gutenberg is enabling you to use the headers, media content, paragraph block, tables, HTML code, and images, etc.

It has several benefits.  The first and foremost is that you will get full access to the definite look of the post.  But, with the traditional editor, you get only the preview of the post that too in the different window to know how the result will appear.

The number of times the post content and images do not appear as we have envisioned. So, Gutenberg is there to give an outline of how the post will appear. Also, it lets you integrate the Live HTML block where the user can post HTML code and check how it will look like on the page while working on the editor.  

You can edit the post on the mobile phone as well using the Gutenberg editor. From Gutenberg,  you can check the HTML version of the post. Though inserting media or youtube videos is only possible from the drag and drop editor. Knowing these possibilities, it is sure that this trend is not going to fade. 

3. CSS Grids

According to the opinion of Hui Jing Chen, the CSS grid is the driver's license for the web. She has explained that web designers used to stuck on the printing standard for more time, and CSS grids are the ones that can eliminate this.

Precisely, the CSS grids are the grid of the responsive type that changes as per the location where it is displaying. Most of us have used these types of designs generally on mobile devices. Integrating the responsive design enables the web design to shrink and adjust with the window size and appear appropriate to the user. This approach can be executed in conventional browsers. In these browsers, the page design converts in real-time when the window size gets changed.

The involvement of CSS grids will surely be seen in the near future. Most of the WordPress themes are using it already, and the Kuhn theme is one of them. From this theme, you can check how the columns, text, and images are changing when the window size is shrinking. 

4. Striking Typography

The font we use on our WordPress website envisions our brand and also the aim that your brand holds. Like, distinct font styles can be used to conduct the emotions, like, creativity, reliability, and friendliness.

CrazyEgg can be considered as an example. It has designed an exclusive infographic with several fonts, and the detailing shows how the emotions reflect and share your message. 

Every business is trying to be incomparable from others, and typography is giving them the path. WordPress has made it simple to change the fonts, and it does not require any technical skills. There are many themes that can be used in support of font styles. 

So, changing the default typography is an easy task now. Besides, there are many plugins that permit you to customize the typography of the content. 

Note: Strong typography works wonderfully on the pageless websites.

5. Mobile-Friendly Designs

The percentage of mobile users now cannot be measured and Daily, there is a rise in internet users on the mobile than on the desktop. This shows that it is vital to build only those websites that are responsive to every mobile device. Crucial steps should be followed to make your WordPress website more optimized for mobile users.

There are many ways that you can adopt to make it happen.  WPtouch plugin can be used to create the mobile theme according to the website that you want to customize.

Before using this plugin, assure that the theme you are about to use has fulfilled the search engine standards.  Jetpack plugin can also be used to build a mobile theme for your website. Elementor plugin is best when it comes to compatibility. This lets you manage the widths and configure every page element according to the display device. It can be integrated with every theme.

Concluding Remarks

The king in the blogging industry is still WordPress, and it will be.  It is crucial to stay updated with all the WordPress trends so that your race towards success should not be slowed down.  

In this post, we have mentioned the different WordPress web design trends that will not disappear anytime soon.

Share your views related to in the comment section below. Let us know if we have missed any of the WordPress trends.

Thanks for reading!!

Author Bio:

Marie Thomas is an accomplished WordPress developer. Currently, she is associated with WordSuccor, providing PSD to WordPress conversion services all across the globe. She loves to keep abreast of the latest technologies and tools in the corporate market. Connect with her on Twitter and LinkedIn

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Most of your customers bounce back from your website because of its reduced load speed? I trust you were also close to some sites due to some issues. I was. That is the reason I incorporated an extreme list of things you have to think about image optimization. It will be long, but I trust you will think that its value is perusing. Moreover, for the work, I suggest hire  a wordpress designer.

Image Optimization Benefits 

Image optimization for your website comes with numerous benefits some of them are 

  • It pumps up the website loading speed.
  • It helps your website image rank better in search results
  • It will improve page indexing speed
  • It will take less space on your server

Save Image in the Following Format 

After the creation of an image for your website using different image creation tools, You have to save an image using different file formats. The most common format used for photo saving is JPEGs and PNGs. Both are having their advantages as if you choose JPEGs, then it is best to show complex color photographs, and its image quality is also high. Moreover, if your website has icons ten, it must be in png format.

Image Must be Responsive

The image of your website must be responsive so that it can be easily open on any device. This can be quickly done using HTML attributes like srcset, sizes, and media. These attributes allow you to optimize image according to the device and improve the overall performance for the device

Below is code which shows image is not responsive 

<img src=”/img/blog/responsive-images.png” alt=”responsive images”>

Now adding the responsive attributes in your code, it must be like 

img sizes=”(min-width: 1200px) 730w,

            (max-width: 1199px) 610w,

            (max-width: 380px) 350w”

     srcset=”/img/blog/responsive-images-lg.png 730w,

             /img/blog/responsive-images-md.png 610w,

             /img/blog/responsive-images-sm.png 350w”

     src=”/img/blog/reponsive-images.png”

     alt=”responsive images”>

Scalable Vector Graphics

Scalable Vector Graphics (SVG) enables vector graphics to be shown in the program. They are regularly utilized for company logos, for example, the KeyCDN logo you see at the top of this site. SVG documents have an exceptionally tiny record size, can be scaled losslessly without expanding the document size, and can be animated or changed with JavaScript. Another favorable position of SVG pictures is that Brotli or Gzip can compact them.

When you use SVGs you can incorporate them like you would like some other picture, for example:

<img src=”/img/blog/example.svg”>

However, this can get somewhat trickier on the off chance that you are utilizing a substance the executive's framework like WordPress, as this kind of record isn't allowed for security reasons.

Image Scaling 

When you start working with images, Start for the baseline is essential, and this is the part where image scaling is significant. A large portion of you have most likely observed the accompanying Google PageSpeed Insights optimization recommendation at some moment that running a speed test:

By compacting and changing the size of … you can spare 14.2 KB (54%).

This suggestion alludes to your images being scaled down from the first measurements, either through CSS or an HTML attribute. For instance, this would happen if a picture being served has a different width of 1460 pixels but is being served at 730 pixels to fit in the compartment that it has been set in. This can be an issue in a ton of content management systems, for example, WordPress or Magento, because subject designers will, in general, scale images down in responsive themes utilizing CSS.

It is usually suggested that you upload images at scale. This implies trimming images before being uploaded, which will spare assets and, furthermore, will keep you agreeable with the PageSpeed Insight guidelines. On the other hand, you can upload various resolutions of your images and serve the right resolution for the right gadget.

Use of Image CDN

Image CDN is the best way to speed up the delivery of the image of your website. This is because it decreases the latency of the user by saving the image on the user network. Images CDN also allows individual control over the protection of your image and also hotlink protection.

Compress image 

Image compression is essential because it removes unwanted data from the image, such as additional color, location, and many more things that are not important for your website. There are several tools on the web which you can use for image compression. some of them are mentioned below

Best Online Tools for Image Compression 

  • TinyPNG 
  • Optimizilla 
  • Compressor 
  • ImageOptim 
  • ImageSmaller 
  • Kraken 
  • JPEG.io 

Author Bio: 
Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire expert wordpress developer, staffing, HR services, and Careers advice service for overseas and international businesses.

How to Best Optimize Images for Your WordPress Site

How to Best Optimize Images for Your WordPress Site

Whether you’re an experienced WordPress website designer, or you’re just starting, you probably have some experience with images. From choosing or creating the right one to loading it into your media gallery to placing it into your theme, builder, or code, it can be a tricky business. Images are not just important; they’re essential. 

A website is nothing without high-quality, compelling images to keep visitors engaged and to keep the aesthetic flow of your web design moving, but it goes beyond that. Pictures can also affect website loading speed, search engine optimization (SEO), and speak volumes about company brand, in both positive and negative ways.

You cannot take this seriously enough; it’s that important. 

wordpress

Website Loading Speed

There are few things in this world as infuriating as a slow website. This is a part of website maintenance that too many people overlook, to their detriment. The entire digital landscape would be completely different if major companies and experienced website designers didn’t make this a priority. Can you imagine using Google, typing in your search criteria, and waiting two minutes for the results to pop up? No, because that would never happen. Google couldn’t survive if their load times were that slow. Beyond that, Google prioritizes load speeds and ranks faster sites higher on search engine results. 

Images play a large part in that, because to house all those pixels, image files are large. Most of the time, they’re too large. The trick comes in finding the balance. You need a file size and picture quality that isn’t so big that it slows down your website, but also isn’t so small that the picture becomes blurry or grainy. 

Don’t worry. There are many options for optimizing your images, so they don’t slow down your website.

Image Compression and Optimal Sizes

Image compression is the first step. Whether you’re buying stock images online, using the countless license-free online tools, or creating the images yourself, you’ll need to adjust the size. This could be as simple as popping them into Adobe Photoshop and decreasing the image size. If you don’t have Photoshop, there are plenty of other tools you can use.

Other editing tools include:

  • Inkscape (a free software that allows you to do a lot of editing, including creating vector images).
  • Gimp (another free software that allows you to edit photos, coloring, saturation, and contrast, as well as decreasing file size).
  • Canva (a free online image editor with a lot of power).
  • Phone Apps (like Snapseed or PIXLR, which pack quite a punch.
  • And many, many more.

The options aren’t limited to just what you can do on your devices. WordPress also has plugins you can download, free and purchased, that compress all of the images on your website for you. Plugins like reSmush.it or WP Smush are just a couple of options at your disposal.

Of course, once you know how you’re going to compress your images, you need to know how far to shrink them. In general, the rule is to try to keep your image sizes as small as possible, preferably under 70 kb. That can be near impossible, though, for larger, full-screen images. So, for best practices, you’ll want to follow this guide.

Blog/Featured Images – 1200 x 630 pixels

Full-Screen Images – 2800 x 1200 pixels

Landscape/Portrait Images – 900 x 1200 pixels or 1200 x 900 pixels, depending on orientation.

Large Square Images – 1024 x 1024 pixels

Medium Square Images – 300 x 300 pixels

Thumbnails – 150 x 150 pixels

Image File Formats

We can go a step further, though, in ensuring that your image sizes are small by choosing the correct file format for your images. The three most popular file formats are PNG, JPEG, and GIF. PNG has become an increasingly popular alternative to GIF, as the resolution is very high, but file size is large. JPEG is a file format that maintains a lot of the original color and serves as a safe bet, but this format isn’t compatible with vector images. Lastly, GIF is a file format you should use for more simple images, like icons and thumbnails.

Regardless of what you’re doing, it is incredibly important to choose the right file format for both aesthetic reasons and file size.

Naming Your Images

You can’t talk about image optimization without talking about naming your files. The best option is to go with something short, descriptive, and to the point. If you can use a search engine keyword in your file name, that also helps, as it will provide a little more juice for search engine optimization.

Then, of course, there are meta tags and meta descriptions, which are similar, but have a lot of power and allow you to use multiple keywords. These are super important when talking about SEO because the correct tags can provide a huge boost and help you rank better in search engines.

Choosing the Right Image

Last, you always need to think about your brand. Whenever you’re choosing or creating an image for your WordPress website, ask yourself: does this image represent my company, my brand, and/or the section, product, or service I’m discussing? A picture tells a thousand words, but are those your words?

Of course, this brings up another critical point. Don’t just throw images into your website, especially decorative images, without giving it a few rounds of thought. They can be aesthetically pleasing, but can also bloat your site, and hurt your website loading speed. Choose your website images wisely.

Images Can Make or Break Your Website

These are just a few ways to optimize your images for your WordPress website, but this is absolutely essential for anyone with an online presence. Like we’ve said, it not only helps with website loading speeds, it also helps with brand identity and search engine optimization. Don’t allow this often overlooked aspect of web design become the thorn in your website’s side.

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business to get paid the maximum value for their company. 

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