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How To Start Your Very Own Blog In 3 Easy Steps

If you’re hoping to grow your business, then it’s time to give some serious consideration to the idea of starting your business blog. In a highly competitive marketplace, businesses need every advantage to stay ahead of their competitors, and a blog is one of your most useful tools. As well as offering a way for customers to engage with your company, a good blog is able to act as proof of your business knowledge and can work much more effectively than other forms of advertising. As a way to improve your SEO, or simply giving you something to share on your social media, a blog has many uses. If you’re thinking of starting a blog for your business, then here are the key steps that you need to take in order to get the most from it.


Use your website

You may have used a WordPress or Wix site to build your website, in which case you may already be familiar with how it works. If you have used other methods, including outsourced website management systems, then now’s the time to get to grips with the way that your chosen platform works. Once you’ve made the decision to use your blog, having a clear understanding of your website platform will give you greater confidence when it comes to additional content such as images or polls.


Stick to your branding

You need to decide on your blog’s style, and that’s going to come down to your business branding. It’s vital that your blog is an extension of your branding, and acts as a reinforcement of it. This consistency will be key to engaging your customers and will be able to guide you in the manner of your interactions with both existing and potential clients. Make use of your chosen tone of voice, whether it be casual, academic, or even humorous, and ensure that it remains in-line with your branding tone across every medium and platform. Make sure that you use the blog to prove your professional knowledge and your awareness of industry changes, and you may start to be considered a market leader in your field.


Make sure that you’re protected

It’s a sad truth that despite the many benefits that the digital age has wrought, it has also brought with it a wave of cybercrime. Any business that makes use of an online platform needs to be aware of their security needs, and it’s vital that you protect your business, your employees, customers, and suppliers when it comes to storing and managing your online data. Many businesses are finding that managing their IT needs is becoming too overwhelming, which is why more are making use of outsourced IT management, the experts at Torix.co.uk being a good example. Making use of these services offers you an extra layer of protection, while also giving you and your staff the space to concentrate on your more productive daily roles.

Your website isn’t merely a place where customers can come and browse new products, it’s your customer-facing store to the digital world, and failing to put as much effort into it as you would every other customer-facing element of your business is a waste of resources. Take advantage of new technologies and always keep up to date on your industry sector, and you might find that blogging becomes the best use of your time and your advertising budget.

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How to Make Your Blog More Engaging to Your Readers

In many ways, setting up and running a blog is easy, and just about anyone can have their site set up in just a few minutes and start posting content. However, although setting up a blog can be easy, getting readers to the site can be more challenging. There are a few ways that you can engage more with current and new readers in an attempt to build your following and create a site that makes you proud.

Create Good Content

If you have done your research on blogging, you will know how important your content is. No matter what your niche may be, you always need to provide something your readers want to know. One of the best ways to do this is to try and find a different spin on an existing topic. Find a popular or trending topic that fits in with your niche and look at it from a new perspective. People are always interested in differing opinion, even if it's controversial, so thinking of a different angle can get you noticed.

Be Visually Appealing

Your blog is the face of you and what you want to say, so make sure it appeals to your readers. Many visitors like to have pictures or video to look at as this is more visually stimulating. However, there are also other ways to get your readers attention. Try adding documents or slides to your posts to reiterate a point or show a trend. There are sites such as DocRaptor that will help you convert these documents without any complications.

Be Helpful to Your Readers

Although your visitors will like to read what you have to say, you can make it even better by offering them a solution to a problem. There may be something within your niche that has always been difficult resolve; this gives you a great opportunity. By thinking about possible solutions, you will be giving people something they haven’t had before. Not only will this be engaging to your readers, but it will also be something they will want to share with others. You might be able to make it your angle, to try and solve those seemingly impossible problems.

Monitor the Trends

Whatever your blog is about, there will always be certain topics within it that are trending, or at least getting a lot of attention. To stay relevant, you need to find out what’s happening in the realm of your blog topic and write about it. For example, if you are a writing a music blog and a new band hits the scene, then you should be writing something about it. Readers will be eager to hear what you think, and it will make your blog relevant.

Social Media

Social media is by far the best way to reach your readers, not only because there are billions of potential people out there, but also because this is where the trending stories are. It is no coincidence that the clear majority of bloggers are hugely active on their social media accounts. They are all trying to gain a greater following and a larger readership. As with your posts, anything you share to social media should have a photo as these posts are more likely to be clicked statistically. You shouldn’t just use social media for sharing your content; you also need to get involved with conversations and get yourself out there. The more people see you, the more likely they are to follow you and then see your blog posts.

Offer Them Something

The promise of free information will often lure visitors to your site. If you can develop a short eBook or perhaps a PDF file with useful information or a ‘how to’ guide, then you will find people eager to read and download it. You need to make it your own and offer them something they cannot get from anywhere else. If you are looking to generate income from your site, then offer the first part for free and then make any subsequent parts available for a fee. If the content is good enough, then it will encourage people to pay for it.

Monitor Your Traffic

Sometimes gaining visitors to your site is a matter of trial and error. You can write something that is amazing, but it will only get a few readers, while something simple gets thousands. To find out what makes your readers happy, you need to analyze your visitors after each post to see how they react to it. You can then start to develop a strategy that you can incorporate into all your posts. Another reason for monitoring your site traffic is so that you can find the perfect time of day to post your content. Depending on where your visitors are located, they will be reading your latest post during their lunch break or when they are at home. By keeping your posting times the same, readers will anticipate it.

Keep Your Layout Simple

Have you ever been on a website that is so cluttered by options that you don’t know where to start? For many readers, seeing a site like this will be enough to put them off wanting to explore. You must keep the design of your site simple yet enticing, use images and buttons but keep the writing to a minimum. Most bloggers like to have their posts on the front page because its easier for the visitors to see it. While this is a good idea, it isn’t essential, if there is something else you want on your front page then do it. You must remember though, that you should make your blog easy to find from any page.

Whatever the reason you write your blog, make sure that you are interested in the subject matter. There is nothing worse than writing on a topic that you don’t like, it will make you demoralized, and this will show in your content. There are plenty of potential readers out there for everyone, so don’t delay.


WordPress Trends 2018

WordPress Trends You Need to Look Out for in 2018

WordPress remains the single most popular website development platform accounting for almost 6 out of every 10 websites on the internet. From small businesses to global brands, WordPress comes with enough features and power to serve all their needs. This, however, doesn’t mean that if the majority of websites on the internet use the same platform, they are alike. There is a huge diversity in WordPress development and the tag of ‘open-source’ means that it is consistently updated with cool new features that further propel its popularity.

This means that while WordPress remains the natural choice for businesses, WordPress development companies have to constantly reinvent themselves with new capabilities and features to deliver websites that match the latest trends. Now, given that this platform spans across the Internet, the trends of WordPress are actually a precursor to the overall web development trends to follow. So, let’s take a look at what’s in the store for this year:

1. Single-page Websites

The problem with most of the online services today is not that they fall short of doing any particular thing, but that they do too much! When users visit any website, they are virtually bombarded with tabs and links that lead to another page with other similar links and tabs with information scattered all over. This, instead of making them informed, makes them confused. One of the key trends we are now witnessing is simplicity- simplicity without subduction.

As the name suggests, single-page websites arrange all the information on a single page

2. Parallax Scrolling

It was initially used in 2D games but is now a popular choice for website design to help create a more immersive user experience. The basic concept is that when the users scroll, the background moves slower than the content on the front. This creates an illusion of depth thus giving the website a unique feel and inciting higher user interactions.

3. Microinteractions

Microinteractions are a pretty effective tool for improving the usability of websites while ensuring that it remains fun for the users as well. These are snippets of animations, gifs, or other components that make websites more vibrant and engaging.

4. Mobile First Websites

The term mobile-first has been tossed around for quite a while now. But more often than not, the implementation has been towards a responsive design- that adjusts according to the type of device it is accessed from. While this has enabled businesses to deliver a uniform experience across all platforms, the focus is now shifting to exploit the prominence of mobile devices with the explicit mobile-first approach. This prioritizes interface and features for small devices and later, tailoring them for desktop use.

5. E-commerce Themes

The immense success of eCommerce businesses in the last few years has also transformed how eCommerce applications are developed. While there are a plenty of frameworks and tools dedicated to building virtual stores, possibly none of them come with the simplicity of WordPress. Keeping that in mind, WordPress also offers an array of eCommerce themes and other tools, to create virtual stores by using only WordPress. This is one of the trends that are guaranteed to take off in days to come.

Overall, it is the combination of simplicity and powerful components that has made WordPress the favorite among all web developers. And as the community grows and the technology is empowered with more capabilities, it is to expand its footprint to the extent that the only natural choice for building websites would be to hire WordPress developers.

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Top Reasons to Use WordPress Website Development for Business

Almost one out of every four websites on the internet is built on WordPress. From the smallest of businesses to stellar companies like Time Inc. and TechCrunch that garner millions of visits per day, WordPress remains the choice for all.

This makes one thing absolutely clear- WordPress development services are reliable and suitable for businesses of all scales and industries. And it’s perhaps for this reason that despite having dozens of CMS in the market, WordPress comfortably trumps them all. Here are some of the reasons you should use it for your business as well:

It’s free

The most basic factor upon which majority of the businesses focus is ROI, i.e., while they do care extensively about the quality, they are equally sensitive about the price at which that is attained. With WordPress, it's win-win. They get to deploy one of the finest CMS with a broad set of features to help them push their business in digital space and the best part, they don’t even have to pay for it.

Extensive set of Plugins

Though WordPress is a complete package when it comes to creating and managing decent websites, there are thousands of other plugins and themes that you can use for additional functionality and give your website a unique feel. While most of the plugins are free to use, there are some paid themes as well for premium users.

High visibility

Websites built on WordPress are known to be SEO-friendly as they are indexed by search engines much better than other websites. This helps in improving the rank of websites in search results, thus, leading to higher visibility and recognition of businesses.

Simple but powerful admin panel

One of the key concerns of many businesses is that though they can get a website developed by hiring WordPress developers, managing them afterward without technical fluency remains a tough task. But with WordPress, users get a drastically simplified admin panel that required no technical knowledge whatsoever for day-to-day management of the website. Sure, having technical efficacy does have its benefits for its ability to edit CSS code for custom design, but it isn’t necessary to manage one’s website efficiently.

Task delegation and roles

Websites are generally managed by a set of different people, all of whom do not necessarily need the same set of privileges. For instance, if you have guest-blogging enabled on your site, they should be able to only write and not edit anything else. Similarly, for editors, there should be privileges of only writing and editing the content but not modifying the design or other aspects. WordPress has such capabilities built-in and can be easily managed through admin panel by granting or revoking different levels of privileges.

Additionally, since the admin may not be available 24*7 to manage the site, they can easily schedule content that will automatically be posted at a specified time.

Social media and community integration

WordPress websites can be easily integrated with most of the popular social media platforms, and even the on-site community like the comments section can be easily managed through a simple interface.

To put it simply, it creates aesthetically beautiful websites for free, offers a broad range of functionalities that even a non-technical person can easily manage, and yes, is powerful enough to handle millions of users. The only thing you need is to hire WordPress developers to create give a great start to your website and once it gets onboard, you can efficiently manage your business from anywhere you like.

WordPress FAQ

Why WordPress Has Become Synonymous To The Internet

WordPress development has developed from being a mere blogging platform not just to a full-fledged content management system but to the best and most popular website development system. Every creative web development company has either tried it out or still uses it now.

The features that attracted WordPress web development companies are numerous and some of them have been discussed right here.

It is very popular

WordPress development has gone from obscurity to the most popular content management system in the world and its popularity still grows. In fact, no other content management system comes even close. Do you know what it means to control over 4 percent of the entire internet? Yes, WordPress does.

More than 55 percent of CMS based websites are developed on WordPress. Here is the bomb, more than 15 blog posts are published on WordPress controlled websites every single second.

If you think this is some kind of deliberate hype or exaggeration, you can verify the figures.

Even popular brands use WordPress

Would you believe it if someone told you that sites like The New Yorkers, The Next Web, Forbes, The Wall Street Journal and even the world famous CNN’s blogs all run on WordPress? Well, that is it. They all do and even many more. If these kinds of websites can be built on WordPress doesn’t that tell you the kind of functionalities and power behind the WordPress?

Remember, these are all different types of sites with different purposes. This underscores the versatility WordPress offers. So, in case you still see it as just a blogging platform, this should change your impression.

Some academic institutions run several online courses on their WordPress based websites and countless communities and high traffic e-commerce websites are built on WordPress and they work seamlessly. However, that does not mean that it can no longer be used for blogging. It is still a veritable tool for blogging. CNN’s blogs are all built on it.

Availability of numerous plugins

WordPress has so many plugins for different functions and instead of having to write lengthy codes for different functions, you just need to use some of the plugins from WordPress. Imagine, programming without coding. This is fun. This is why a lot of web designers and developers have joined the bandwagon of WordPress.

There is already a plugin for virtually everything you might want to do. This saves you a lot of time and effort. Even though WordPress has both free and paid plugins, its free plugins are more than 45,000 in number. Can you beat that? The plugins are so many that, the ones you won’t need will be a multiple of the ones you will get to use. And you know what? More plugins are being created every day.

WordPress is built on PHP so if you are an expert in the language, you might want to flaunt what you’ve got by customizing some plugins. However, if you value your time, it might not be necessary. Why would you want to start coding from scratch when you can make use of plugins? Don’t you want to impress your clients with an improved turnaround time?

Non-developers can also make use of WordPress

It has great tools for setting up online business sites like creating online retail stores. So, you don’t have to be a pro to be able to use it. WordPress websites can easily be integrated with different payment gateways. Being able to hand some tasks by yourself will reduce your website development cost as your developer won’t start from scratch.

Only a very few people are aware that WordPress also has a lot of plugins that are useful for backend tasks. So, it can be used for intranets too. You can self-host some apps and save some cost.

It can also be used for membership sites where members log in with their passwords to have access to some facilities of the sites. The most beautiful part is that you don’t need to have programming skills to be able to do some “wonders” with WordPress.

It is completely free

WordPress is open source and completely free to use. You can even make the change that you want to the site’s codes without paying any money. You don’t also require any kind of license to access WordPress. Although there are paid plugins, you can also get many free themes and plugins. The best part is that you can earn money by the side of WordPress by creating your own premium themes and plugins for other people to use.

WordPress skills are highly sought after

With some WordPress, you can get several kinds of jobs because the WordPress services are in high demand. You can get a job in a creative web design company or you can also get a job as a site manager in jobs that run their sites on WordPress. Having WordPress skills already makes you a website designer and developer.

Sites built on WordPress are very easy to manage

Sites built on WordPress are quite easy to run and maintain. You don’t have to be a website developer to be able to manage WordPress sites. There are several WordPress communities online that you can consult if you run into any problem. Some of them would have run into same challenges and probably fill you in on likely solutions.

WordPress is easier to learn

If you intend to learn WordPress, you can get numerous online resources to help you get started. And if you put your heart to it, you can be up in three months. You may not be a WordPress expert by then but you should have learned enough skills to make you earn some serious cash.

Free web hosting

WordPress offers two types of web hosting – free and paid for. As you will expect, free web hosting comes with limited facilities and resources. First of all, WordPress.com is attached to your web address. You also enjoy limited free themes. Free web hosting comes with limited storage space and no video storage. Most importantly, you can’t turn off ads as you have absolutely no control over them. The biggest problem with free web hosting is the addition of WordPress.com to your web address. No big company will take you seriously with such a ridiculous web address. WordPress paid web hosting is very affordable. Why not just upgrade your account to a paid one.

Now you know the secrets behind the rapid growth and popularity of WordPress. You may also want your next website built on the best content management system in the world – WordPress.

Author Bio:

Kenneth Evans is Analyst and Content Marketer for top app development companies. As a Content marketer, He has been contributing to various blogging platforms and Forums.