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Expensive eCommerce Mistakes

5 Expensive eCommerce Mistakes You Should Avoid

The rise of the internet and the effect it has had on business as a whole is truly remarkable and astonishing. The online marketplace is constantly expanding to meet the needs of an increasingly large pool of customers. Additionally, you can now buy just about any product or service available on the market online This rising connectivity means that customers expectations in the online market are constantly changing and falling behind in staying ahead of the times with your e-commerce will surely lead to a sorry end for your business. As a result, it’s incredibly important to make sure that your e-commerce solutions are on point and to your customer’s liking. It’s important to sell things online in the correct manner. In this article, we’re going to outline several common e-commerce mistakes that you should avoid in your company.

 

1. Website Woes

Considering that your website is the representation of your business online, then it should be an absolute top priority in order to improve your e-commerce numbers. We recommend by first making sure that your website has a strong, appealing, and most importantly clear design. This isn’t to say that your website should just be pretty in design, it should also be precise in its functional design. An example of a functional design to consider is to try and reduce the number of clicks-to-buy on your website. The fewer clicks a customer needs to spend to purchase from you, the more likely you are to complete the sale! Make your website a pleasure to behold and use. Additionally, do not skimp on investing to make sure that your website continues to function smoothly after you’ve made it. Your customers will immediately flock to your competitors if they have technical problems in trying to complete a sale with you, so  make sure that your multi vendor marketplace works properly.

 

2. Customer Service Anguish

Assuming that a customer successfully completes their purchase, a very easy way to lose that customer permanently is to fail to support them sufficiently. It is a well-established fact that repeat customers are far more valuable to any business than new customers. So, make sure that you provide as excellent a customer service experience as you can. If you can prove to a customer that their time and money is extremely valuable to you by showing them support, that customer is going to stick around. Additionally, happy and loyal customers will spread the good word about your business through reviews. If you can prompt customers to leave reviews, preferably positive reviews, of their experiences with your company then your business will be a sure winner.

Expensive eCommerce Mistakes3. Failure To Research

It should almost go without saying, but research is and always will be a key foundation in any successful business. Unless your business is a true innovator and standalone in a market space, which is extremely unlikely, then you have to make sure to be aware of what your competition is up to. Researching your competitor’s e-commerce solutions is remarkably quick and easy. Just try to buy a product or service from them and carefully observe how they do it. What you’re specifically looking for are ways that you feel you can improve your own e-commerce experience for your customers. Another excellent route of research is to read customer reviews for your competition and look for common complaints. Thus, the ultimate goal of researching the competition is not to create an exact copy of their e-commerce solution, but to build an improvement of it. Build on your competitors' weaknesses and their customers should find it easy to filter to you for their needs.

 

4. Shipping Shockers

If you’re providing physical products purchased online to customers, then you will inevitably have to deal with the difficult realm that is shipping. Failure to build solid shipping logistics system will surely spell the end of any business. The range of problems to consider within shipping is vast, but ultimately the whole problem winds down to two simple points: Make sure that customers receive their products with as little hassle as possible, and make sure to give customers the choice of their preferred shipping. Any customer that has ordered a product from your company expects that product to arrive promptly and safely. You should be striving to make sure that the customer’s experience with shipping is as simple as possible with as few hassles as possible. An easy purchasing and shipping experience both come together to help build confidence and trust in any customer. While it seems counter-intuitive to complicate the shipping process by giving customers a choice in shipping, we strongly recommend that you still do since it allows the customer to convenience the purchasing experiences in their lives. If your company deals in digital products and services, then these two principles still apply. For instance, make sure that customers receive program activation keys promptly in the manner of their choosing.

 

5. An Inability To Let Go

One of the greatest annoyances that consumers experience in the online marketplace are companies that flood the customer with marketing that’s not been asked for. Particularly, it’s important to treat customers email and information with extreme due diligence and not to abuse it. Make sure that customers always have an easy out from dealings with your companies and absolutely make sure not to try and hold on to them. This is particularly true with email since nobody appreciates receiving spam email. So make sure that you aren’t the generator of that spam for your customers! Operating in a clear, open, and honest manner will build trust in a customer that’s leaving and they’re more likely to come back in the future.

 

In conclusion, then, the ultimate mistake that any business can make with their e-commerce solutions is to make them too complicated and cumbersome for their customers to use. You should always be striving towards a simple process that is efficient and ultimately easy for any customer to use. Research your competition, build your website clean and functional, support your customers adequately, make sure your logistics are solid, and respect your clients. Lookout in your business for the mistakes we discussed here, and you should find success in the online marketplace.

 

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WordPress Theme

Tips To Help You Select The Perfect WordPress Theme

Tips To Help You Select The Perfect WordPress Theme

 

Most beginners get really confused when it comes to selecting a theme for their WordPress site. There are thousands of options available, which includes both free and paid options. You can get really indecisive when it comes to selecting the best theme for your website.

WordPress themes come with tons of customization options. You can also go for WordPress website development services which will help you to select the right type of theme which will suit your business aesthetic.

Here are a few tips which will help you to select the right type of theme for your website:

 

Go for simplicity

There is a myriad of options available when it comes to WordPress themes. There are certain design layouts which are full of bold animations and complex layouts. However, you don’t really have to go so crazy with the layout. Go for themes which are appealing and without compromising its usability and simplicity.

 

The theme of your website should not be overly complicated and should be able to guide your users towards the information they are looking for. You users should be able to find their way around your website. Your website theme should be able to attract new users and subscribers.

 

Choose responsive themes

Responsive themes are which adjust their layout according to the screen size. A significant number of users operate websites from their mobiles. Majority of the traffic is generated from mobile users. Even Google shows mobile-friendly websites on top in the mobile searches.

A website has to be fully responsive and mobile-friendly. WordPress websites are responsive by default. However, there are certain sellers who are selling sell fixed layouts which are not mobile friendly at all. Thus, you should make sure that you test a theme before you choose it for your website.

 

Check browser compatibility

Every individual uses a different browser. Thus, it is important to make sure that your theme looks perfect on every browser. Sometimes, it might happen that your theme looks great on the browser that you use but it might look broken in some other browsers.

There are various compatibility testing tools available where developers can check the compatibility of the themes with different browsers. You can run some basic tests on different browsers like Safari, Google Chrome, Firefox etc.

 

Supported plugins

Plugins are the real heroes of WordPress. Plugins enable the developer to do anything for your WordPress websites. There are plenty of WordPress plugins available to choose from. Gravity Forms, Yoast SEO, W3 Total Cache are some of the most popular plugins which are widely used. Your developer can help you choose the right type of plugin depending upon the requirement of your website.

 

Page builders

Page builders are plugins which enables us to create various page layouts using drag and drop user interface. Various WordPress themes come with pre-installed page builders. However, these pre-installed page builders can produce a lot of unwanted code. If you ever switch the theme of then those pages will require a lot of cleaning up and coding.

You must understand that the WordPress theme plays a crucial role in your site’s SEO friendliness. No matter how good looking your theme is it can still generate poorly coded HTML. This could highly degrade your website’s performance on the search engine. Premium WordPress theme developers will ensure that their pages are optimized for SEO.

Another way of judging the quality of the WordPress theme is by going through the ratings and reviews. For free WordPress themes, you will find ratings and reviews just below the ‘download’ icon. However, you should know that almost every WordPress theme gets bad reviews, you should refrain from those themes which have unusually high negative reviews.  

 

 

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Top 9 Plugins That Any WordPress Site Should Install

Top 9 Plugins That Any WordPress Site Should Install

WordPress owns almost 30% of the websites present over the internet today. It is one of the most popular website builder offering dozens of plugins and features. If you are planning to build a WordPress website, then here are some of its popular plugins that will be beneficial for your website:

 

  • Yoast SEO:

Yoast SEO for everyone

SEO can make your website discoverable over the internet and it is a compulsion to make your target audience find you. Yoast SEO plugin helps in auditing your website content to make it SEO-friendly. It is one of the best SEO plugin provided by WordPress with over 5 million installations. Although the basic version is free, the premium version costs you some money but it also provides you with a good return. You get one-year access to the support team plus expand the SEO scope to News, Video, Local and WooCommerce.

 

  • Akismet Anti-Spam:

Akismet Anti-Spam

Spam can be anything that comes from a very unreliable source and it generally degrades your website. This can be avoided through WordPress’s Akismet Anti-Spam plugin. It automatically deletes unhealthy content that comes in the form of comments and content form submissions. Another anti-spam plugin which is popular for its intelligent filtering is Spam combat. It allows the website owner to manually flag the content as Spam or Not Spam.

 

  • JetPack:

JetPack

Another must-have plugin for each and every WordPress website is JetPack and it also comes by default. It has ample of features to support your website from customization tools to site analytics and spam protection. Some of the other features include lazy image loading, high-speed CDN, and downtime-monitoring. This plugin has got everything to help you from the beginning until the very end.

 

  • Broken Link Checker:

Broken Link Checker

As the name suggests, Broken Link Checker is a plugin offered for WordPress sites to fix broken links. Dead or broken links are the links that do not redirect your visitor to a useful site page. And it is in the best interest of SEO to resolve such links as it impacts user experience. This plugin makes sure there are no more such links in your website by finding them and notifying you through email.  

 

  • WP-Optimize:

WP-Optimize

WP-Optimize works for cleaning and maintaining your site database. It runs an automatic clean-up at a fixed time scheduled by you to remove unnecessary data occupying your database. This ultimately helps your website run smoothly and efficiently.

 

  • WP Smush:

WP Smush

Image optimization is another part of SEO. Images with large dimensions are usually slow in loading and it creates a bad impression if your website if such images take forever to load. But the case is altogether different if you have WP Smush installed. It resizes and compresses your images to make it load faster and save up space.

 

  • WordFence Security:

WordFence Security

To ensure the integrity of the site, WordPress comes up with the WordFence Security plugin. It has some of the very important features like:

  • Malware scanning
  • Core file, themes, plugins, and backdoors scanning
  • SEO spam protection
  • Malicious redirect support
  • Code injection identification

It identifies any hacking attempts by providing information like the IP address of the hacker, origin and time of hacking.

 

  • W3 Total Cache:

W3 Total CacheCaching improves both your website’s SEO as well as user experience. It enhances site performance and reduces download time. W3 Total Caches comes is with all the features to improve your site’s overall performance.

 

  • Sassy Social Share:

Sassy Social Share

The uniqueness of this plugin is the aesthetic looks of social sharing icons that can help anyone stand out from the rest. Its lightweight code helps in loading icons quickly. Apart from this, it also allows you to display the count if your social shares. With the support of over 100 social media platforms, this is a must-have plugin for websites.

Conclusion:

Though there are several other options alternatives available, the above-mentioned plugins are a must for efficient website setup. What’s your thought regarding the above-mentioned plugins? Share your thought in a comment section.

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7 Steps To Blogging Success

7 Steps To Blogging Success

 

Right now, blogging is such a popular business. Years ago, it was just something that was done as a hobby. Then slowly but surely, it became a very reputable industry that you can not only make your mark in but make money from too. Fast forward to today, and now there are so many blogging entrepreneurs that are really making a lot of money from their blogs. So there’s no surprise that there are a ton of people that want to create a business in this field. However, with the market being so saturated, you do really have to work really hard to find success. It’s not something that is always that easy, or that will happen overnight. But if you’re happy to put the work in, you will find success. So what work should you be focusing on?

 

Well, this is where the seven steps to blogging success come in. Because there are key areas that you need to focus on, and that you need to be able to do if you want this to work out for you. By putting the work in, being consistent, believing in yourself and being patient, you will be able to make this work. But it can take time. So if you’re ready to get to work and make some magic happen in the blogging world, here are the steps you should look to take.

 

  1. Create A Brand For Yourself

So first of all, you’re going to want to think about creating a brand for your blog and for yourself too. If you want to be recognized and be able to build a strong business with your blog, branding helps. It’s going to help your blog to look progressional and more like a business. But you also need to work on your own personal brand too so that you can start to build some notoriety for your blog.

 

  1. Put The Work In

Next, you absolutely have to be okay with putting the work in. No ifs! If you want this to grow without you putting the time and effort in, you need to find another job to do. Because blogging requires work and effort. So just know that you need to put the time in coming up with content, analyzing your performance, marketing your posts, and pushing for growth.

 

  1. Drive Traffic

From here, you’re then going to want to make sure that you can drive traffic to your blog. Because you need readers! So look to experts like BCC Interactive SEO Agency that can help you and do some research yourself. Because you can definitely make some steps with your SEO and your other organic marketing efforts to continuously push your traffic.

 

  1. Add Value

Then, you’re going to want to make sure that you’re always able to add value with the content that you produce. Do not just recreate what is already out there. Instead, you need to go above and beyond what has been done before. Add your own spin on things, give more detail or something extra that your readers can take away from your content. If you do things differently, you’ll start to get traction.

 

  1. Advertise

Another great option that is going to help you to grow and find success with your blog, is the idea of advertising. When it comes to creating your marketing strategy, it’s normal to just focus on organic options and anything you can do for free, but that will only take you so far. Instead, you need to advertise using Facebook and Adwords to really start to push your reach.

 

  1. Focus On Quality

From here, you’re then going to want to make sure that you’re just putting out the best kind of quality that you can. It’s just so important. Don’t scrimp, don’t cut corners, and don’t do things with half of the effort – because it will show. Instead, if you can above and beyond, you’ll get noticed.

 

  1. Engage With Your Audience

Lastly, you’re then going to want to make sure that you are looking to really engage your audience as much as possible. Because it’s easy to want to focus on driving traffic, but if you can’t convert that traffic, you’re going to have a problem. So, make sure that you’re really working on what you can do to engage your audience and really get them to interact with your brand and your blog. The more engaged your audience is, the more successful your future product launches are likely to be.

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Digital Marketing Fundamentals You shouldn’t Avoid

How To Drive Traffic To Your Blog Or Business Website

Driving traffic to your website is a lot easier than you think, but you might want some tips if you are not sure where to start. Everyone who wants to make a change in the way that their business website welcomes customers. You might want to have your site set up in a brand new way, or you could simply adjust your website based on these tips.

  1. Use Tagging

Meta tagging is something that people often forget if they are running their sites on their own. Meta tagging allows search engines to find you, and meta-tagging should be used in all your articles. You will be happy with the way that people find your site, and you can see traffic increase if you spread out your meta tags to as many different keywords as possible.

  1. Use Local SEO

Local SEO is a large part of the way that you will attract people to your site. You might want to use local city names, street names, and landmark names. You must create local SEO tags that will include local sayings, and you could tag yourself with the names of sports teams. You might prefer to use local SEO tags that include the names of partner businesses, and you could include any city or town that is nearby. Someone who wants to use local SEO must be very thorough because you never know who will find you because of these place names.

  1. Use Affiliate Ads

You could use affiliate ads for your website by placing them all over the Internet. Someone who is a part of your affiliate ad program makes money every time someone comes to your site to buy something through the ad, and you will increase traffic because you have built up an affiliate program that sees your partners pitching your ads to their customers.

  1. PPC Ads

PPC ads are a large part of your website, and you must purchase a PPC ad program that will pay you when people click. You are increasing your own profits, but you are showing your customers other places that might be interesting to them. You might think this takes people away from your site, but you must have partners who have ads for your site. They will help people get back to you, or you could place a stopper on the ad that asks people if they want to leave.

  1. Be Consistent

You must be consistent when writing for your site. You cannot post to your site once a month hoping that people will be intrigued by what you said. You must have articles posted every day or two that people will want to read. You could have an RSS feed set up that will send people the articles that they want to read. You must keep your site as active as possible so that there is no lapse in their reading.

  1. Create A Better URL

You must create a better URL that your readers will find simple to remember. You want them to be able to remember the name of your site easily, and you must build your URL around words that will be easy to spell. You might use the name of your product instead of the name of your business if the product is more popular. There are many people who will share the URL because they can remember how to spell it, and you will have more people come to the site because they remember the URL from seeing it just once.

  1. Create Videos

You must create videos for your company that will point to your site. You could make something like a commercial that people will see on your brand’s YouTube Channel, and they will be more likely to come to your site because they liked the video. You should create videos on a regular basis so that people who subscribe to your YouTube channel will get a steady stream of videos that they want to see. Take an example of Youi’s YouTube Channel and start targeting your audience with more interesting content.

  1. Start A Blog

You must create a blog for your business that makes it easier for people to interact with your site. They will be directed back to your site from the blog when they are done the reading, or you could put links to the site on your blog. Blogs are a good way to humanize your business, and the people who shop with your company will have instant access to you because of the blog.

  1. Use Social Media

Social media allows you to connect with customers, and you could capture many different people who are on social media and have never heard of your business. They will connect with you no matter which platform you use, and you should use the social media platforms to connect to people who might not be in your target demographic. Also, you should be active on social media because you want people to talk to you. You could give customer service through the social media platform, and you could interact with other businesses because they are just as active as you are.

  1. Make A Web Store

You must create a place where your customers can shop for all your products. They will stay on your site because they are shopping with you, and you must use the descriptions of all these products have the keywords that you want people to search for online. You must put ads in your web store, and you must create a place that your customers will want to visit repeatedly. If you allow people to build a cart on your site, they will come back often to see if it is time to check out.

Conclusion

There are a lot of people who will find that they can increase traffic to their site specifically by using the tips above. This means that many people will find your site if they have never heard of you, and you will see your profits rise because you have so much more traffic.

 

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