6 Ways That Every Business Can Benefit From Content Marketing

Developing a winning digital marketing strategy is so difficult because there is a lot of conflicting information out there about what works. Some people say that SEO is the most important thing to consider while others swear that it’s all about social media. Others suggest that digital marketing is overrated in some industries and you’ll still do better with more traditional offline marketing strategies. 

Trying to make sense of all of that conflicting information is tough and it often leads to disjointed marketing campaigns. Businesses end up spreading themselves too thin across lots of different strategies without a cohesive plan, and that’s never effective. However, if you’re looking for a digital marketing strategy that brings multiple benefits to the business and is cost effective, content marketing is the way to go. It still needs to be part of a wider digital marketing plan but if you can deliver regular, good quality content to your customers, you will see improvements across the board. 

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Most people automatically think of blogs when they think of content marketing but that’s only one small part of it. Content marketing refers to any valuable content that you deliver to your customers free of charge. That could also include ebooks, online tools, infographics and much more. Offering this kind of content can benefit your business and improve your marketing performance in so many different ways. If you haven’t put much thought into your content marketing strategy so far, it’s worth considering these benefits that it brings to your business. 

Promoting Without Selling Yourself 

Let’s face it, nobody really likes adverts. You’re not likely to pay much attention to the social media page or website of a business if you’re constantly bombarded with adverts for their products and nothing else. If you consider the social media pages of most successful businesses, only a small percentage of their output is direct marketing like that because that’s not what customers want to see. If that’s all you offer, people will unfollow you and they probably won’t visit your site again. That’s why content marketing is so good because you’re offering your customers something without the expectation of payment. 

It’s important that you build a relationship with a customer before they are willing to spend their money and you’re not going to be able to do that simply by filling their inbox with marketing emails. If anything, that will just put them off ever wanting to deal with you in future. However, if they’re regularly visiting your website to make use of the quality content that you post on there, you start to build that relationship. If they are in need of products similar to yours, it’s likely that they will think of you first. 

Improving SEO 

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Whether you agree that SEO should be at the center of your digital marketing campaign or not, you can’t deny that it is very important. SEO is a tricky thing to get right and so many businesses struggle with it because a lot of them don’t realize how important content marketing is. In fact, content marketing and SEO are intrinsically linked and you can’t really be successful at one without being successful at the other. Good SEO requires keywords, articles, and links, all of which can be found in your content. You can think of content marketing as the practical application of SEO in a lot of ways. Site mapping is another central feature of SEO and a good content marketing strategy always encourages that as well. Constant updating and output is important in SEO too because a site that hasn’t changed at all in the last year is not likely to appear very high in the search rankings because the algorithms will consider it outdated and irrelevant. As expected, constant output is a central feature of content marketing as well. 

However, it’s important to understand that content marketing doesn’t automatically equal good SEO and vice versa. The two are very closely linked and when combined properly, they are very effective, but a lot of businesses make the mistake of thinking that they don’t need to bother with SEO because they are good with content marketing but that isn’t true. Content marketing is important but ideally, you need a good SEO company that will help you to build that content marketing into a wider SEO strategy. A lot of businesses fail at both because they’re only doing one or the other. 

Reaching A Wider Audience 

Increasing the scope of your marketing is important if you’re going to see continued growth. There are a lot of different ways that you can do this, social media marketing or referral programs, for example. But one of the best things that you can do is up your content marketing game. When people find something that they like online, they share it with their followers on social media. That means if you’re putting out great content all of the time and your site is being shared often, you’ll be exposed to a lot of new customers. Your investment is relatively small but the return that you will see on quality content is very big in comparison. This is a far more effective way of expanding your reach than something like marketing emails, for example. Once the articles are live on the website, they will continue to draw more traffic to your site at no extra cost. When you compare this to something like pay per click advertising where you’ll be paying a fee for each new visitor to the site, it’s clear that content marketing is one of the most cost effective ways to expose your business to new customers. 

Shortening The Sales Cycle 

Getting customers through the sales cycle and closing a sale as quickly as possible is important. Often, access to information holds up the process because customers have a lot of questions about the features of a product or the materials that the product is made from etc. If your sales and customer service team are constantly on the phone or emailing responses to these basic questions, that’s not a very good use of their time. But if you use content marketing effectively, you can often shorten the sales cycle. If you’re posting quality content about the products and going into more detail about the features, those questions are answered. You can also write about the manufacturing processes that you use and any changes that you’re making to reduce your impact on the environment. Those sorts of things improve your public image and also give customers the information that they need to make informed purchasing decisions. 

Another benefit of using content marketing is that you can give people a sense of your company culture. Your attitudes toward the environment are a part of that but people may also be interested in the way that you handle employees and what your eventual business goals are. People are increasingly interested in what kind of business they’re dealing with, rather than just the product itself, and you can use content marketing to show your customers who you are. 

Solidify Your Brand 

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You should already know that your brand is a very important part of your marketing strategy. It’s always the companies that can build the strongest and most recognizable brand that have the most success. There are lots of different ways to increase brand awareness from good social media to more traditional techniques like branded merchandise. But you should never underestimate the power of content marketing when building a good brand. 

The brands that people connect with the most are the ones that they consider to be leading authorities in their industry. Amazon, for example, has the strongest brand in the online retail world because people know that they can get you almost any product and deliver it to you the following day. In short, they know everything there is to know about online retail and they’re pushing the boundaries of what is possible in terms of delivery times and choice of product. If you want to be successful, you need to be the Amazon of your industry and content marketing is one of the best ways to do that. 

If you’re posting regular, good quality content that gives people a lot of useful information that relates to your products, you show them that you are an expert in that area and you are a trusted source of information. 

Build Trust 

Trust between you and your customers is important for a number of reasons. As we’ve already seen, content marketing can help you to position yourself as an authority in your industry which is important because it means that customers will trust in the quality of your product. However, it’s also important that your customers trust you as a business, especially if you’re selling products online because there is always a danger of scams. If a company is consistently releasing quality content on their website, customers know that they are a legitimate business. 

Content marketing is a hot topic at the moment for a reason, because it’s so effective and benefits your business in so many ways. If you aren’t using it already, you really need to invest in it. 

How One Very Clever Website Uses Virtual Cows To Increase Dwell Time

Web developers are some of the naughtiest marketers in the world. For starters, they don’t call themselves marketers at all – that’s far too low brow. A designer is somebody who creates something to be marketed. He or she does not engage in the vulgar marketing process itself. And second, web designers very much do get involved in marketing, embedding small nudges to encourage users to do what companies want them to do, often without users even knowing. 

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If there’s any group in the world who is trying to affect the mind of the average person subliminally, it’s not the Illuminati; it’s legions of web designers working for SEO and web design agencies. Practically everything they do is what behavioural economist Richard Thaler would call a “nudge” – surreptitiously taking advantage of some aspect of our psychology to get us to do something that they want. 

Take the practice of mimicking messaging apps on websites. Websites will create imaginary inboxes with the small “1” in a red circle, indicating unread mail. Of course, it’s nothing of the sort, but it’s a way of creating a situation in which people are much more likely to click the call-to-action. It’s a trick.

Web developers are beginning to realise that by appealing to people’s online habits and instincts that they’re able to boost conversions and get people to do their bidding. It was only a matter of time, therefore, before gamification came to web design in a big way. Thanks to platforms like Roll20, it’s easier than ever for people to get involved with games online. In fact, that’s now what people expect. A website experience seems a little empty without there being some kind of optional in-browser game that people can play. 

Hide-And-Seek To Increase Dwell Time

Ever since Google included “dwell time” as a marker of site quality, web designers have been looking for ways to increase the time that people spend on their pages. Most quality companies have exhausted the regular avenues of improvement: plenty of white space, fast loading times, snappy navigation, engaging content, and so on. But relatively few firms employ gamification to keep people hooked. 

A small web design company called Zurb, however, has created a game that attempts to increase dwell time on its site by getting them to play hide and seek with cows. When a user arrives on the company’s website, the impulse isn’t to read the beautifully-crafted copy or read about the product. It’s to find where all the cows are hiding to complete the game. 

Think for a second just how clever this is. Not only are you exposing a person to your brand, but you’re also providing them with a dopamine hit from playing the game and signalling to Google that your pages are giving value to users – far more than your competitors. 

There are dozens of other examples of gamification of websites, but the Zurb example gives us all of the information we need. Web sites that use games put themselves at a critical advantage, over and above their competitors. 

Technology trends and innovations for tourism in 2019

Tourism is and has always been a thriving business. According to the International Air Transport Association, the exact figure is 2.8 billion in a year, and this goes for flyers alone. This means that the number is much bigger, considering that tourists use all means of travel-railroad traveling and cruises are also a popular choice.

With these figures, it’s safe to say that new technologies and innovations aiming to make a tourist’s life easier emerge constantly. From bookings to robotics and VR, we are here to present the trends that should be expected in 2019.

Oh, and we’ve got a couple of classics as well. Namely Social Media Marketing and email marketing software, like Moosend.

Virtual Reality

It won’t be too long before tourists give up on researching foreign countries that they’d like to visit and risk being disappointed as soon as they set foot on the location of their choice.

Virtual reality is a growing trend amongst most businesses nowadays. According to Statista’s research, the market size of VR is expected to reach 19 billion U.S. dollars by 2020. Therefore, it’s only logical that it would be used in the tourism industry.

VR allows its users to take a 360 tour of their preferred destination, without ever leaving the comfort of their own home. The benefit of that is that they get to decide if they would like to travel to said destination and eliminates the possibility of them being disappointed once they set foot in that foreign country.

Furthermore, hotels can create virtual tours that will be showcasing their facilities, giving the potential guest an interactive experience whole showcasing anything their facilities have to offer-from the spas to their bars.

So, with countries like France and Singapore incorporating VR in their touristic scheme and with 51% of travelers finding the concept of VR to be the most interesting one when it comes to tourism, it’s safe to say that this specific innovation will skyrocket in 2019 and in the years to come.

Augmented Reality

Another growing trend is that of Augmented Reality. Statista’s graph below shows the market size of AR and the heights it’s expected to reach.

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Augmented reality differs from virtual reality in one key aspect: it uses the person’s surroundings and utilizes them overlaying information and, ultimately, offering a different and unique experience. The most prominent example of AR is the popular app Pokémon Go.

Using AR technology, the tourist will be able to stop looking for maps and information here and there, like it has always been. Instead, AR will enable them to just point at the object they’re interested to know more about, and the information will pop up. This goes for hotel rooms, means of transportation, even AR tours of various sights around the world.

AR has been proven to be the more popular option between AR and VR, seeing as it’s more cost-effective, sustainable and all it takes for the user-in our case, tourist-to experience it, is an app and a smartphone.

Artificial Intelligence

A broad concept and difficult to define, artificial intelligence (AI) is being used more and more throughout the years. As the graph below indicates, voice assistants-one of the many aspects of AI-is widely used.

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This graph is for US citizens alone. It would be safe to say that the number is, on an international scale, quite larger.

Essentially, AI refers to the ability of machines to make “intelligent” and “educated” decisions that occur by the user’s interaction with the machine and the analysis of the data that occur.

Now, while the concept of AI is fairly old, the technology is relatively new and the travel industry is more than ready to implement it in order to help tourists and guests.

Chatbots, for example, are a form of AI and big touristic companies, such as Expedia, have already taken advantage of the new technology. By implementing AI, such companies can still offer customer service, even when their representatives are not available, thus proving to be a cost-effective solution for the company.

Another example of AI implementation that will reach the traveling industry in 2019 would be the use of digital assistants. The statistics show that 55% of users feel more comfortable giving voice commands instead of typing, amongst other things. And with the vast majority of the users being millennials, which also happens to be the demographic that starts being more prominent in the travel industry, this choice is practically a no-brainer.

Facial Recognition

Here’s yet another industry that aims to personalize as much as possible.

Facial recognition is not a new concept. In fact, the idea was conceived in the 1960s. Since then, the software has come a long way and today, it can be used in a lot of industries, one of them being, of course, tourism.

Facial recognition can be of great benefit to a tourist, as it can do a lot more than simply enable the hotel staff to recognize the guest.

By providing more information than just reservation details, tourists will be able to get tailor-made services, be greeted by the staff by name-which is always friendlier and more personal.

And this goes beyond just hotel bookings.

Imagine a tour where the guide could call the traveler by name and could provide specific information that fit the traveler’s needs and individual interests.

Another benefit of facial recognition is the security it can provide. The room, the spa treatments, even the flight details will be accessible only by the booker, thus preventing the chance of identity theft.

Wearables

Wearable devices have started, slowly but surely, to take over. Small, compact and easy to use, they go way beyond fitness trackers, with the Smartwatch being the most popular.

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Again, in the spirit of personalization, more and more industries implement wearables. And tourism couldn’t be an exception.

Wearable technology could drive more revenue and make the traveler’s experience a lot easier and more fun. Take EasyJet for example: the company has created an app for AppleWatch, which gives the flyer the opportunity to store all required data and use them through the app.

But cruises are not that far behind, as wearables have found their place there as well. Carnival’s “Ocean Medallion” enables the guest to handle transactions and more, while on board.

Internet of Things (IoT)

This concept is a little more complex. Internet of Things is basically any device connected to the internet, but this is too broad a definition.

In our case, we are referring to devices that interact with each other, giving the user a unique experience, especially the traveler, seeing as the tourism sector could benefit greatly from this technology.

Again, this kind of technology aims to personalize the experience. Take Starwood, one of the leading companies in the tourism sector, for example.

Starwood has implemented mobile keys software, making room cards or keys unnecessary. What is more, through that app, guests are enabled to “lose track of time”, as they can stroll about in their destination of choice and be notified about their room. So, there is no need to wait in endless lines, either.

After that, the guest’s preferences are collected through that app. This can offer a fantastic experience, both at the resort and when it comes to post-departure services, as all data is stored and used to offer a tailor-made second booking that would meet the guest’s every need.

Of course, IoT goes beyond the actual stay at the resort of preference. We already mentioned that devices interact with one another.

This means that tourists will be able to use IoT technology to make the best of their location, as this will, eventually, enable devices to send and gather data and educate travelers on matters that have to do with anything the location has to offer, from events to public transportation schedules.

We’ve more or less covered the more tech-savvy parts. But this article wouldn’t be complete without mentioning two traditional ways all businesses-and of course the tourism industry-use.

Social Media

Though it may not be a technology trend per se, social media is a staple when it comes to most businesses, as it has revolutionized the way people look up various things.

Of course, travel destinations couldn’t have been an exception and the industry seems to adapt quite quickly, causing the so-called “Instagram Effect” to influence it.

EasyJet, for example, once more leads in that aspect, as the aviation company launched a feature that enables potential customers to use Instagram photos to search for destinations. This feature, Look and Book, will identify the destination and provide flight information, thus driving revenue based on the spontaneity of the user.

Email marketing

The tourism industry is undoubtedly one of the few ones that can gather almost all data from one user, just for one reservation or purchase. And it seems that all parts of the industry are ready to put that data into good use.

Take a look at TripAdvisor’s strategy, which has been successful for years. Strong and small subject lines is only one of the things TripAdvisor implements. Here’s an example:

By letting me know that I can go to a fantastic restaurant at an exotic destination and use that on the most addictive social media platform yet, is a huge plus.

By giving me fantastic content to match, they almost sold me on the idea of traveling somewhere.

Their email newsletters are made with all the basic principles of good email marketing in mind: CTAs that are original but not complicated, beautiful design that doesn’t confuse the recipient and pictures that I would’ve loved to have in my phone.

In conclusion

The trends we mentioned above have one thing in common: they aim to give a more vivid traveling experience and enable the user to personalize that experience.

They also aim to provide solutions and new ideas to an ever-changing industry that slowly but surely adapts to the new reality, searching for more cost-effective solutions that will please even the most difficult guest and reach the KPIs they’ve set for the season.

Do you think that there are more solutions that we failed to mention?

Which one of the aforementioned innovations would you use next time you travel?

Please go ahead and tell us in the comments.

You’ve Got Mail

Business owners everywhere are looking at how to get their marketing exactly right and one of the greatest challenges has got to to be direct marketing emails: get them right and they fly past the junk folder, straight into the inbox and into the recipient’s consciousness. They get opened, they get read and most importantly of all, they get acted upon.

Unfortunately, it’s all too easy to get them wrong, so we take a look at four ways to avoid costly mistakes when sending marketing emails.

Image from Pexels

Audience research

The mainstay of any marketing campaign is, of course, market research and don’t feel you can ever do too much, you really can’t. You need to know what makes your customer tick. You need to know who they are, their age, where they live and what they do for fun. You need to know the kind of content and keywords that are going to catch their attention and what will make them hit that delete button.

You need to know as much as you can and whether you’re using an account based marketing agency to help you or flying solo, it’s this groundwork that’s going to make the difference between success and failure.

Content

You won’t waste your time reading content that’s irrelevant and neither will your customer so making sure that whatever you’re producing speaks precisely to your customer is the key to success. If you’ve got your marketing research done just right, then this shouldn’t be a problem in any way.

Create content that’s sharp, engaging and on your customer’s wave length. Find out what they’re engaging with on social media and you’ll be ahead of the game.

Participation

What is it, exactly, that you’re asking the customer to do? Make this call to action very clear from the start and don’t leave your customer in any doubt what action they need to engage in. whether you want them to head to your site or complete a survey, have that button displayed prominently a few times throughout the email making it easy for your customer to follow up.

You’ll also make it clear what reward they’ll receive for completing your call, whether that’s entry to a draw or a discount offer on your goods or services.

Subject line

This is the only way you’ll make it to the opening stage of the email so make sure that you get this absolutely right. No longer than 12 words and with a headline that totally grabs the reader and reels them in.

Be smart and funny, a little salacious or plain surprising, just don’t be dull and boring.

Direct marketing is still so widely used because it works. But it only works when it’s done right so if you’re struggling to find the right formula talk to the experts about your marketing needs. You only get one chance to make a great first impression so get it right for a strategy that gets you right into the inboxes of your customers.

5 app monetization strategies that always work

5 app monetization strategies that always work

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Are you familiar with the principles of business? Take a good guess. Yes, it’s all about making MONEY! As an entrepreneur, you need to coexist with others in a competitive environment where customer create a special niche for your product or service.

Any business that wishes to stay viable must invest in practices that produce a profit. So it’s back to the basics- business 101. Here is a quick refresher.

1. Be a leader and employ the best staff that supports your ambitions

2. Develop a business plan

3. Offer unique products or services

4. Create a marketing plan

5. Provide exceptional customer service

6. Enhance the sales process

7. Generate a profit

8. Enjoy yourself

These strategies can be applied to every aspect of the business, and your app is no different.

What is app monetization?

It's precisely what it sounds like. It is a way to generate revenue from an app. Since people spend a great deal of time using their smartphones, companies are investing in creating apps to cater to their needs. It provides the opportunity to reach a wider audience. So as a business owner, what could be an easier way to make money?

Do you see dollar signs yet? It’s time to capitalize on the potential of your brand’s mobile app. If you are having doubts about how you’ll be able to charge users for using your app and still make a profit, you definitely need to read on.

Effective ways to monetize your app

Wouldn’t it be wonderful if you launched your app and money just magically started flowing in? Well, it’s not quite that simple. First off, you need to design an effective app that draws traffic and engages the users. 19% of apps don’t generate any revenue. Therefore it’s imperative that you employ the services of a reliable and experienced app developer like AppVertical that can manage multiple aspects of your app.

There are currently several ways that you can monetize your app. Here are some strategies you can explore to determine which is best for you.

1. Pay per download

It’s a straightforward concept. To use the app, consumers will need to pay a one-time fee to download it. So your revenue is directly correlated with the number of apps that are downloaded. A paid app may seem like a way to scare off customers especially since, in 2018 alone, 94% and 88% of the apps were free on Google Play and App Store respectively. Be prepared to face stiff competition from these freebies.

But don’t sweat it; people will download your app even if you ask them to pay. By converting searchers into users, you have a chance to maximize revenue right away. Customers tend to be more loyal to apps that they spend on. It’s all about implementing the right techniques. You need to focus on the following:

  • Persuade people to try the app
  • Provide customers with a great user experience
  • Develop a great marketing plan
  • The value of the app should equate to the price that customers are paying
  • Provide better value than similar free apps on the market with enhanced UX, extra features, improved functionality, etc.

2. In-app purchases

There are ways to make money even if the app is initially downloaded for free. To get your app off the ground, you must provide valuable content so that users return to the app often. Substandard content or poor quality is a sure way to lose them. There are several in-app monetization methods, and providing products that can be purchased separately is one of them.

A majority of apps are free. But there are opportunities to purchase items within the app to improve UX, such as extra lives in a game, a one-time cheat to pass a level, additional services or products, etc. It’s also one way to boost a user’s loyalty. You should keep the following points in mind:

  • The app must be functional without any purchases
  • The purchase must deliver something of value to the user
  • Encourage the user to return for further transactions
  • As with paid apps, Google and Apple will take a percentage of your share
  • Some customers may request refunds due to accidental purchases

3. Freemium

These models offer free downloads but provide users with premium features that can be accessed after purchase. It’s a great way of attracting users with an initial free product alongside additional features that can enhance the experience.

The most significant advantage of implementing this strategy is that users have a chance to try the app before making a long-term commitment. You have the opportunity to take advantage of these benefits by:

  • Providing a basic portion of the app for free that persuades users towards the premium part
  • Delivering an engaging experience to promote positive reviews where revenue is linked to successful engagement
  • Build trust with customers by providing quality and value
  • Attract a large, active consumer base

4. Subscriptions

Subscriptions focus on gating access rather than providing features through purchases. Users can use the basic app for a free trial but will be prompted to make payments through a subscription to continue using enhanced features of the app. This model offers developers the possibility of recurring revenue every time a subscription is renewed. It works best:

  • When the app is oriented for news and entertainment (music, videos, movies, etc.)
  • There is repeated and frequent use of the app
  • Subscriptions remove interference from ads on the app

5.  In-app advertising

You’ve all encountered in-app video ads. Mobile apps use in-app advertising for monetization more than any other method. App developers are constantly searching for new ways to attract a consumer's attention while keeping the app completely free. Users understand that this is the trade-off for not paying a penny to use an app. You can increase revenue by displaying relevant or valuable ads.

However, you must understand that there is a fine line between advertising and spamming. Employ the services of notable companies offering effective advertising solutions such as AirG Spam free services to start off on the right foot. Keep the following in mind:

  • Ads can clutter the user interface, making it difficult to navigate.
  • They may distract the user from making a purchase.
  • They can reduce UX if the ads are displayed at the wrong time or wrong place.
  • Disruptive tactics hurt your brand because consumers have learned to avoid clicking on spam links or malicious ads while browsing.
  • Users may abandon the app.

Some popular ads you can implement to monetize your mobile app as follows:

Banner Ads

It’s a quiet way to grab the user’s attention. By employing those ads that are relevant to your app, there is a greater possibility that users will click through them and increase your profits.

Interstitial Ads

They appear in between pages, articles, levels, etc. as a display or a short video. The ad usually takes up the whole page and always has an ‘X’ to allow viewers a quick escape route.

Native Ads

They are customized for your app, so these ads flow with the overall look and feel. Native ads are positioned within the content of your app to enhance a user’s experience rather than distract.

Rewarded video ads

Users are encouraged to view video ads by providing an incentive, such as extra coins in a game.

But if you’re hoping to reel in substantial ROI from your mobile app, you should lay out a plan before launching it.  What works for one may not necessarily work for another.

Author Bio:

About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well.  She is crazy about chocolates. You can find her at twitter: @ashrosa2.

https://lh6.googleusercontent.com/U1aTSDKJUv3M2HIkQ4VG5LhHRRaxIf4B2T_iNAl2Ts3oigpAYOYOZbptyd_2itCFGo5R_uCxj1R_yOjzAWyHroJoYjA3XfyRZjgmJ524T1QgiOEzec3GYXXcfHq68chNUh2VNR0zJYil6r5X1A

4 Signs That You Need to Redesign Your Office Space

4 Signs That You Need to Redesign Your Office Space

The office space is the headquarters of your business’s operations. So it should reflect the kind of work you do in there. When you’ve got the right office design that matches with your business, you will increase employee loyalty and productivity. Moreover, you can attract more clients for projects.

Given the fact that office layout and design has a lot of impact on your business, it is vital that you are aware that the office space should adapt to your business needs. This is especially true for ever-growing businesses.

However, when do you know that it’s high time to do a complete redesign of your office space? Below are four signs that will tell you exactly when the time is right for an office overhaul.

When it Hurts Your Productivity

The office space should be the one place that employees are in the zone. It should be where employees are able to power through a significant amount of work without compromising on quality.

However, in some cases, the office space may be the cause of a lack of productivity. Whether it’s poor noise canceling ability or lack of privacy, the layout of your office plays a strong role in workplace productivity.

For example, if you lack spaces for collaboration and only have cubicles, it can be a hindrance to assignments that require casual but professional meeting places.

Maybe the open-plan office layout isn’t working for your office just like many other workplaces because of a lack of privacy. If you find that your employees aren’t working as well as they should be, then listen to their feedback and maybe it’s time to ditch the old office layout for something better.

Increase of Employees

Companies that are receiving tremendous growth in business can expect an increase in the number of employees. However, this growth can be a major sign that you need a massive overhaul on the design of your office space.

Other signs that the office space is no longer able to fulfill the day-to-day needs of the employees are the lack of space. If you find that most meeting rooms are completely booked day in and out, then it’s time for a major redesign.

Otherwise, you may end up dealing with cabin fever amongst your employees, with them constantly bumping elbows against each other.

An office that is overcrowded is not just inconvenient, but it can also be a work hazard. So it is best that you plan a redesign soon if you find overcrowding to be a problem in the workplace.

Company Growth

If you are projecting growth in the future of your company, it may be time for an office redesign. This way you can prevent the overcrowding problem and equip your employees right before the significant growth of the company.

When thinking about the development of your business, you should also take into account the office space. However, if due to budget constraints you find yourself stuck between choosing whether to invest in the growth of the company or to office redesign, then there are temporary solutions you can do.

Coworking spaces are an excellent alternative that is affordable and effective. It is a suitable temporary solution until you get your bearings and finish redesigning the office.

Sometimes the growth of your company can fluctuate so the key here is to find the right office design that isn’t too crowded but isn’t too empty should the company experience some downsizing.

You Want to Impress Potential Clients

The office space is a reflection of the work that you do as well as the ethics of the company. Thus, it is essential to the image of a business that the office space is appropriate and attractive to both employees and clients.

A complete revamp of your office may just be what you need to close the deal on that potential client. According to Maid Sailors, NYC Office Cleaning provider, a redesign of office space is especially beneficial to growing small businesses.

Small businesses aren’t usually investing in the look of their company as much as their operation. This includes sales and, marketing. However, this can make them look like the beginners in the industry and it can make clients hesitant to work with them.

With a major redesign, however, you can create an atmosphere of professionalism and appear as seasoned industry experts. Even an upgrade on the reception area will improve a client’s first impression of your office space.

Redesigning your office space can cost money. However, this is an investment that you are making for your business. If you are seeing any of the signs above, then it is high time that you invest in the long-term sustainability of your business by first improving the company’s layout.

Make sure to only do redesigns that are within your budget and are appropriate for the work that you do. You can ask for your employees’ opinion to find out if they have any gripes about the current office layout and you can take it from there.