Social media reaches out to most of us at some point, and with its growing prevalence in today’s marketplace you really could be missing a trick if you fail to effectively harness its power for your business. It should be part of your digital marketing strategy, particularly as it can be free to use. The challenge can be in working out how to use social media for your business, which is where we come in today as we share a few tips.
Amongst other things that people will expect to find when they visit your website, they will look for your social media links there. These should be easy to spot, either in your sidebar or footer and link out directly to your social media sites. People expect companies to have a social media presence these days and they will often seek to engage with you there.
Selecting your social media platforms
Whilst we advocate using social media for your business, we would not suggest that you attempt to run dozens of accounts. It is better to be present, engaged and successful on one platform than to be inconsistent and absent from several.
It is worth choosing just one or two platforms initially and mastering those. Grow your audience there and learn how to use them, along with understanding how much time they take you to run them.
In order to decide which platforms to start with, it can be worth asking your initial customers what they use and also seeing where others in your industry are most active.
Name and branding
The first thing you will need to do is set up accounts with the social media platforms that you wish to use. Where possible you will want your social media handle to be the same as your business name, or a recognisable abbreviated version. This will make it easy for people to find you there if they choose to search for you.
You will then want to ensure that your accounts are clearly identifiable as affiliated with your business by using your branding. The logos and images will all need to be different sizes for different platforms, so check out the sizing needed and then upload and fit them all to the screen.
Complete your bio for each platform, and again aim for consistency here. You are now all set.
You will now want to start sharing content on your sites. This can be anything from chatting, showcasing your products and services, running competitions and sharing other people’s related content. It is worth playing around with a mixture of these things initially to see what works best for your business and gains you the most engagement.
You might want to use a Facebook advertising agency for small business promotion as they will specialise in this area for you. Facebook can be a challenging platform to grow and yet for the majority of businesses it can be invaluable.
If you select Instagram, take advantage of their Stories option to give regular daily updates on your business. If you opt for Twitter, you will need to chat there regularly and interact with your customers.
There are around hundreds of millions of real estate agents worldwide. The most recent ten years or so have been truly great in many parts of the world. Yet, as with any industry, when things are great there is always more competition. if you're hoping to gain market share with your real estate business a key part is your site. .With the help of the best web design company, there are a few things you can change and tweak, without too much effort, to make your stuff more appealing to potential clients. Digital has clearly assumed the huge portion of the way home buyers access information.
1. Mobile Friendly and Fast
We'll skip through this one sort of quick. It's probably out of your control depending upon who made your website whether it's an individual or a theme you purchased or whatever most themes you purchase currently are mobile-friendly. Everything I can say is to utilize it on your phone yourself. Or have your mother utilize the site on her phone. This legitimate feature is also preferred by one of the top web design company.
also, with regards to hosting you may approve of some sort of shared hosting, which is the thing that most websites have. but if, notice that things are slow it’s worth looking into better options. They usually cost more, but people don’t have the patience for slow sites.if you find other real estate agent destinations that quick ask them what facilitating they have and do the switch.
2. Legitimate Flow Of Information
This is a major one that is often overlooked.I like to look at websites as online salespeople. They need to stroll through the normal deals process with guests. The most widely recognized task is to ask for something way to early in the process.Real estate agents are great in person because they do it constantly,generally, They never ask an individual for their email address one moment into a first discussion with them.Yet, on most sites there comes that popup requesting an email address within a couple of moments of arriving on the website for the first time…
Whenever you meet with a potential customer for the first time take time afterward to document the conversation. All the steps. All the questions you answered.That is the flow of information you need on your site.
3. FAQs and Step by Step
When all is said in done, most sites need FAQ information. They need information that walks a potential customer through the procedure they can expect if they contact and work with the realtor or business.
Whenever you wind up responding to a similar inquiry again and again with customers it's an indication that you should put the information on your site.
How does the open house procedure work?
How would we put in an offer?
To what extent does it take to hear back on an offer?
All that sort of stuff is asked by generally customers. That is an indication that individuals are searching for the information on your site.
4. Appropriate Flow Of Commitments
Duty is a major thing in our lives. It's the equivalent on a website. Individuals will be hesitant to get in touch with you through your website if they don't know the amount they're focusing on. We referenced mails before. They won't simply give you their email if they don't know what you'll do with it. Will you send them every day newsletter.
Put visitors straight by clarifying what they can expect at every dedication level. if they're simply requesting more information,then, reveal to them that it's everything they'll get for the present.
5. Rapid Replies
You’re probably busy. Meeting with customers. Open houses. All the requirements of your job. Yet, if that at all conceivable have a procedure set up for answering rapidly to those that reach you through your website. Within one workday if possible. Put aside an hour daily to answer to the request. if that possible, answer within an hour or so. You'll stand out from other occupied real estate agents that return days to get to their site request.
These are testimonials. Written is extraordinary. Matched with photographs is great. More real estate professionals are doing video testimonials. Those are extraordinary. I even like sound testimonials. Individuals can tune in while accomplishing something different like navigating the pictures of homes available to be purchased recorded on your website.
7. Updated Content
We'll end with a key one. No one enjoys setting off to a site and not being sure how up-to-date the information is. For you, this can mean keeping your site new with new postings. But it also describes things like blog entries or recordings or newsletters and that sort of thing. Addressing questions individuals have about house purchasing. Giving information about the zone that not everybody would know.
Hermit Chawla is a Marketing Manager at Spark Design. He would love to share thoughts on Website design services, Lifestyle Design, Branding Firm, Exhibition design etc.
We all know that the success of most software products highly depends on the design. Software development explores unique and fresh techniques to use designs for numerous products. No one can create a great app without considering usability and style elements. The amalgamation of attractiveness and functionality is the standard parameter to measure the effectiveness of the application. Through this blog, you will understand the details of UX and UI, the role of designers, the difference, and creation of a great design template.
What do you need to know about UI and UX design?
#User Interface Design (UI) – To form tangible interfaces, which can be understood and used by the users, we must select the right interface elements like text fields, drop-down, checkboxes, and buttons. UI designers, in small scale forums/companies can conduct the whole process right from user flow to hi-fidelity mockups. In the case of large-scale forums/companies, these designers are asked to specialize in elaborating the layout of a website or app, specifically.
It's more like an access point, where users can interact with designs. The design is a craft that incorporates building a prominent part of the user experience since users are prompt to adjudicate plans, based on usability and efficiency. The best UI design is that which can create an illusion in the users' mind; it should make it seem as though they're not interacting with a device.
Designers should aim at building the interface efficiently, making it invisible and providing the users' portals so they can easily interact with the tasks' reality, directly. A typical example of this design is a graphical user interface, but a voice-controlled feature can be included in it.
#User Experience Design (UX) – This design is for improving the designing satisfaction, including the complete user experience. It appeals to a robust understanding of psychology and sociology, including identification and resolution of the real users' problems. Additionally, it requires tactical skills, user research, usability testing, concept iteration, and prototyping. Apart from that, communication would be the most critical skill for UX designers. We can understand this design as the process of making products, services, or systems that offer significant and substantial experiences to users. It incorporates the design of the process of assimilating and procuring the product, its design, function, and usability.
UX Design also comprises of the essential and beneficial aspects of human-computer interaction and product ownership. The architecture of the sitemap and content is handled by it. The prime function of this design is to make a product that can be customized to meet a user's specific needs. On the contrary, predictable functionality is provided by this design. It's the study of user behavior and comprehending their motivations, to design better digital experiences. Notably, this design is user-centric; consequently, it's dynamic and perpetually modified over time. These modifications are caused due to a change in usage circumstances and a transformation in an individual system.
What do UX/UI designers do?
#UX designers – UX design is the art and science of designing the user experience of a product, right from the beginning to the end. These designers use programs like Photoshop, illustrator, wireframes, sitemaps, and mockups. After completing the usage part, designers finish their products and make them ready for users by testing it.
#UI designers – Designers must know the composition and graphic design to create the best UI Kits. To make an interface shine, designers must have a knack for palettes, branding, and typography. They have the responsibility to convert the requirements into user experience design and concepts. To enhance design suggestions, UI designers conduct design research. They perform the duty of managing design wireframes, navigation maps, and mockups. They're efficient enough in developing well executed and clean design concepts.
The real difference between UI/UX Design:
It should be noted that UI and UX design are two different attributes of a single consumer experience since UI (User Interface) is all about the look and layout, but UX (User Experience) tells you how one aspect functions and how people will interact with it.
For instance, let’s take the activity of driving a car. So, UX denotes the functions of a vehicle such as shifting gears and protecting someone from an accident. UI is the design, color, and interior of that particular car.
UX designers always take care of path creation that systematically flows from one step to the next one. By following this process, they ensure that the product makes sense to the user; while UI designers ensure that each page visibly communicates that path.
UX design is concerned with abstract aspects of the design process, while UI design is all about focusing on the tangible components.
If we try to understand these designs in the simplest way then UI design is the path type that leads us where we want to reach; whereas UX is the feeling we get when we arrive at the destination.
UI defines a series of snapshots in time or has a prime focus on the product; while UX is the center of attention for users and their journey through the product.
UX embraces all the experiences from that one person, with a product and its services; however, UI consists of a medium through which people can interact with a product or services.
How to create a great design template?
Spot the reusable resources throughout your project – While developing apps, a team of designers will create pages and UI patterns that can be shared across several upcoming apps. Here, UI elements describe the best practices on how to design those apps that must comply with company design guidelines and patterns. These patterns can be either developed from scratch or removed from the project. Moreover, they are delivered as building blocks or page templates.
Gather, tune and unveil company-specific resources – The crucial step starts from the creation of a company-specific set of resources, which is a part of Enterprise Design Language. Moreover, at this stage, the UI resources module becomes relevant.
As a company-specific starter app ship the resources – A consistent set of company-specific UI Resources gives the fruitful result when the creation of a new app is also using it. If someone wants to make it happen, they must create the Starter App.
Next loop of the company-branded design language- Enterprise Design Language is a living definition that organically grows and evolves with time. Several updates will affect the enterprise design language; it'll incorporate small updates alongside additional resources and more significant updates, along with a brand-new theme.
It hardly matters whether you're a blogger, graphic designer, developer, or in a completely different field because UX/UI design lends your company a hand and leads you to the pinnacles of success. It's a well-known fact that a happy user is an essential element for success, yet a well-crafted UX/UI design is a hidden gem, and it's the real booster behind profit. As the digital era is present in all spheres of human life, these available designs will build seamless transitions between individuals, and their apps & devices. It's high time to join them and experience their benefits, for your forums or companies.
Author Bio: Nirav Joshi
Lead Developer and Co-Founder @WrapPixel
Nirav is a veteran front end Developer and Designer with close to a decade of experience in CSS frameworks such as Angular, React and Bootstrap. As a hands-on developer and designer, he knows that the right documentation can make or break a project. He co-founded WrapPixel, the design and template marketplace in 2016 to help developers and designers craft beautiful user experiences effortlessly.
If you’re running a company nowadays, it’s highly likely you’re going to be operating a large portion of your business from the web. The realm of Ecommerce offers a whole host of benefits and it’d be detrimental to your business not to engage with it. Operating online is generally cheaper, potential customers can browse your stock and make purchases around the clock, and you can even reach out to an international audience by simply offering international shipping. If you want your online business to be a success though, you’re going to have to stand out from the crowd. Ecommerce is becoming increasingly saturated by the day. So, how can you drive as much traffic to your page as possible when this is a goal that everyone’s trying to achieve?
A good place to start when it comes to directing traffic to your Ecommerce store is to focus on SEO. SEO stands for “search engine optimisation”. When people look for the goods you have to offer, they’re likely to type a few keywords into a search engine and click whichever link shows first. So, you want to make sure the first link they see leads to your website. There are plenty of things to consider when it comes to helping your website climb the rankings and feature on the first page. You’ll have to think about how domain age does affect organic seo, what keywords will best meet your needs and much more. Often, the best approach is to outsource this process to a competent and recommended SEO agency who will be able to take the hard work off your hands and deliver results!
Collaborate with Influencers
If you want high volume traffic fast, you might want to consider collaborating with social media influencers. This is a relatively new approach to directing traffic to your page, but it really could help to secure a large number of unique page visitors on your site. Social media influencers are simply popular individuals who have a large online following. When these people post something to their social media, it benefits from massive exposure. Their content can reach tens of thousands, hundreds of thousands, or even millions of people. Find an influencer who’s followed by and appeals to your target audience. Pay them for a post and ensure they tag your site in it. Your page views will jump! Just make sure to keep a vigilant eye on the social media feeds of those you are collaborating with. You don’t want your brand associated with someone who causes controversy at some point or another.
These are just a couple of ways that you can direct more traffic to your website. As we’ve established, the success of your site really can make or break your company. You’re going to have to pull some impressive moves to stand out from the crowd, but these two approaches should really get you started out in the right direction!
Developing a winning digital marketing strategy is so difficult because there is a lot of conflicting information out there about what works. Some people say that SEO is the most important thing to consider while others swear that it’s all about social media. Others suggest that digital marketing is overrated in some industries and you’ll still do better with more traditional offline marketing strategies.
Trying to make sense of all of that conflicting information is tough and it often leads to disjointed marketing campaigns. Businesses end up spreading themselves too thin across lots of different strategies without a cohesive plan, and that’s never effective. However, if you’re looking for a digital marketing strategy that brings multiple benefits to the business and is cost effective, content marketing is the way to go. It still needs to be part of a wider digital marketing plan but if you can deliver regular, good quality content to your customers, you will see improvements across the board.
Most people automatically think of blogs when they think of content marketing but that’s only one small part of it. Content marketing refers to any valuable content that you deliver to your customers free of charge. That could also include ebooks, online tools, infographics and much more. Offering this kind of content can benefit your business and improve your marketing performance in so many different ways. If you haven’t put much thought into your content marketing strategy so far, it’s worth considering these benefits that it brings to your business.
Promoting Without Selling Yourself
Let’s face it, nobody really likes adverts. You’re not likely to pay much attention to the social media page or website of a business if you’re constantly bombarded with adverts for their products and nothing else. If you consider the social media pages of most successful businesses, only a small percentage of their output is direct marketing like that because that’s not what customers want to see. If that’s all you offer, people will unfollow you and they probably won’t visit your site again. That’s why content marketing is so good because you’re offering your customers something without the expectation of payment.
It’s important that you build a relationship with a customer before they are willing to spend their money and you’re not going to be able to do that simply by filling their inbox with marketing emails. If anything, that will just put them off ever wanting to deal with you in future. However, if they’re regularly visiting your website to make use of the quality content that you post on there, you start to build that relationship. If they are in need of products similar to yours, it’s likely that they will think of you first.
Whether you agree that SEO should be at the center of your digital marketing campaign or not, you can’t deny that it is very important. SEO is a tricky thing to get right and so many businesses struggle with it because a lot of them don’t realize how important content marketing is. In fact, content marketing and SEO are intrinsically linked and you can’t really be successful at one without being successful at the other. Good SEO requires keywords, articles, and links, all of which can be found in your content. You can think of content marketing as the practical application of SEO in a lot of ways. Site mapping is another central feature of SEO and a good content marketing strategy always encourages that as well. Constant updating and output is important in SEO too because a site that hasn’t changed at all in the last year is not likely to appear very high in the search rankings because the algorithms will consider it outdated and irrelevant. As expected, constant output is a central feature of content marketing as well.
However, it’s important to understand that content marketing doesn’t automatically equal good SEO and vice versa. The two are very closely linked and when combined properly, they are very effective, but a lot of businesses make the mistake of thinking that they don’t need to bother with SEO because they are good with content marketing but that isn’t true. Content marketing is important but ideally, you need a good SEO company that will help you to build that content marketing into a wider SEO strategy. A lot of businesses fail at both because they’re only doing one or the other.
Reaching A Wider Audience
Increasing the scope of your marketing is important if you’re going to see continued growth. There are a lot of different ways that you can do this, social media marketing or referral programs, for example. But one of the best things that you can do is up your content marketing game. When people find something that they like online, they share it with their followers on social media. That means if you’re putting out great content all of the time and your site is being shared often, you’ll be exposed to a lot of new customers. Your investment is relatively small but the return that you will see on quality content is very big in comparison. This is a far more effective way of expanding your reach than something like marketing emails, for example. Once the articles are live on the website, they will continue to draw more traffic to your site at no extra cost. When you compare this to something like pay per click advertising where you’ll be paying a fee for each new visitor to the site, it’s clear that content marketing is one of the most cost effective ways to expose your business to new customers.
Shortening The Sales Cycle
Getting customers through the sales cycle and closing a sale as quickly as possible is important. Often, access to information holds up the process because customers have a lot of questions about the features of a product or the materials that the product is made from etc. If your sales and customer service team are constantly on the phone or emailing responses to these basic questions, that’s not a very good use of their time. But if you use content marketing effectively, you can often shorten the sales cycle. If you’re posting quality content about the products and going into more detail about the features, those questions are answered. You can also write about the manufacturing processes that you use and any changes that you’re making to reduce your impact on the environment. Those sorts of things improve your public image and also give customers the information that they need to make informed purchasing decisions.
Another benefit of using content marketing is that you can give people a sense of your company culture. Your attitudes toward the environment are a part of that but people may also be interested in the way that you handle employees and what your eventual business goals are. People are increasingly interested in what kind of business they’re dealing with, rather than just the product itself, and you can use content marketing to show your customers who you are.
You should already know that your brand is a very important part of your marketing strategy. It’s always the companies that can build the strongest and most recognizable brand that have the most success. There are lots of different ways to increase brand awareness from good social media to more traditional techniques like branded merchandise. But you should never underestimate the power of content marketing when building a good brand.
The brands that people connect with the most are the ones that they consider to be leading authorities in their industry. Amazon, for example, has the strongest brand in the online retail world because people know that they can get you almost any product and deliver it to you the following day. In short, they know everything there is to know about online retail and they’re pushing the boundaries of what is possible in terms of delivery times and choice of product. If you want to be successful, you need to be the Amazon of your industry and content marketing is one of the best ways to do that.
If you’re posting regular, good quality content that gives people a lot of useful information that relates to your products, you show them that you are an expert in that area and you are a trusted source of information.
Trust between you and your customers is important for a number of reasons. As we’ve already seen, content marketing can help you to position yourself as an authority in your industry which is important because it means that customers will trust in the quality of your product. However, it’s also important that your customers trust you as a business, especially if you’re selling products online because there is always a danger of scams. If a company is consistently releasing quality content on their website, customers know that they are a legitimate business.
Content marketing is a hot topic at the moment for a reason, because it’s so effective and benefits your business in so many ways. If you aren’t using it already, you really need to invest in it.
Web developers are some of the naughtiest marketers in the world. For starters, they don’t call themselves marketers at all – that’s far too low brow. A designer is somebody who creates something to be marketed. He or she does not engage in the vulgar marketing process itself. And second, web designers very much do get involved in marketing, embedding small nudges to encourage users to do what companies want them to do, often without users even knowing.
If there’s any group in the world who is trying to affect the mind of the average person subliminally, it’s not the Illuminati; it’s legions of web designers working for SEO and web design agencies. Practically everything they do is what behavioural economist Richard Thaler would call a “nudge” – surreptitiously taking advantage of some aspect of our psychology to get us to do something that they want.
Take the practice of mimicking messaging apps on websites. Websites will create imaginary inboxes with the small “1” in a red circle, indicating unread mail. Of course, it’s nothing of the sort, but it’s a way of creating a situation in which people are much more likely to click the call-to-action. It’s a trick.
Web developers are beginning to realise that by appealing to people’s online habits and instincts that they’re able to boost conversions and get people to do their bidding. It was only a matter of time, therefore, before gamification came to web design in a big way. Thanks to platforms like Roll20, it’s easier than ever for people to get involved with games online. In fact, that’s now what people expect. A website experience seems a little empty without there being some kind of optional in-browser game that people can play.
Hide-And-Seek To Increase Dwell Time
Ever since Google included “dwell time” as a marker of site quality, web designers have been looking for ways to increase the time that people spend on their pages. Most quality companies have exhausted the regular avenues of improvement: plenty of white space, fast loading times, snappy navigation, engaging content, and so on. But relatively few firms employ gamification to keep people hooked.
A small web design company called Zurb, however, has created a game that attempts to increase dwell time on its site by getting them to play hide and seek with cows. When a user arrives on the company’s website, the impulse isn’t to read the beautifully-crafted copy or read about the product. It’s to find where all the cows are hiding to complete the game.
Think for a second just how clever this is. Not only are you exposing a person to your brand, but you’re also providing them with a dopamine hit from playing the game and signalling to Google that your pages are giving value to users – far more than your competitors.
There are dozens of other examples of gamification of websites, but the Zurb example gives us all of the information we need. Web sites that use games put themselves at a critical advantage, over and above their competitors.