You’ve Got Mail

You’ve Got Mail

Business owners everywhere are looking at how to get their marketing exactly right and one of the greatest challenges has got to to be direct marketing emails: get them right and they fly past the junk folder, straight into the inbox and into the recipient’s consciousness. They get opened, they get read and most importantly of all, they get acted upon.

Unfortunately, it’s all too easy to get them wrong, so we take a look at four ways to avoid costly mistakes when sending marketing emails.

Image from Pexels

Audience research

The mainstay of any marketing campaign is, of course, market research and don’t feel you can ever do too much, you really can’t. You need to know what makes your customer tick. You need to know who they are, their age, where they live and what they do for fun. You need to know the kind of content and keywords that are going to catch their attention and what will make them hit that delete button.

You need to know as much as you can and whether you’re using an account based marketing agency to help you or flying solo, it’s this groundwork that’s going to make the difference between success and failure.

Content

You won’t waste your time reading content that’s irrelevant and neither will your customer so making sure that whatever you’re producing speaks precisely to your customer is the key to success. If you’ve got your marketing research done just right, then this shouldn’t be a problem in any way.

Create content that’s sharp, engaging and on your customer’s wave length. Find out what they’re engaging with on social media and you’ll be ahead of the game.

Participation

What is it, exactly, that you’re asking the customer to do? Make this call to action very clear from the start and don’t leave your customer in any doubt what action they need to engage in. whether you want them to head to your site or complete a survey, have that button displayed prominently a few times throughout the email making it easy for your customer to follow up.

You’ll also make it clear what reward they’ll receive for completing your call, whether that’s entry to a draw or a discount offer on your goods or services.

Subject line

This is the only way you’ll make it to the opening stage of the email so make sure that you get this absolutely right. No longer than 12 words and with a headline that totally grabs the reader and reels them in.

Be smart and funny, a little salacious or plain surprising, just don’t be dull and boring.

Direct marketing is still so widely used because it works. But it only works when it’s done right so if you’re struggling to find the right formula talk to the experts about your marketing needs. You only get one chance to make a great first impression so get it right for a strategy that gets you right into the inboxes of your customers.

5 app monetization strategies that always work

5 app monetization strategies that always work

Source

Are you familiar with the principles of business? Take a good guess. Yes, it’s all about making MONEY! As an entrepreneur, you need to coexist with others in a competitive environment where customer create a special niche for your product or service.

Any business that wishes to stay viable must invest in practices that produce a profit. So it’s back to the basics- business 101. Here is a quick refresher.

1. Be a leader and employ the best staff that supports your ambitions

2. Develop a business plan

3. Offer unique products or services

4. Create a marketing plan

5. Provide exceptional customer service

6. Enhance the sales process

7. Generate a profit

8. Enjoy yourself

These strategies can be applied to every aspect of the business, and your app is no different.

What is app monetization?

It's precisely what it sounds like. It is a way to generate revenue from an app. Since people spend a great deal of time using their smartphones, companies are investing in creating apps to cater to their needs. It provides the opportunity to reach a wider audience. So as a business owner, what could be an easier way to make money?

Do you see dollar signs yet? It’s time to capitalize on the potential of your brand’s mobile app. If you are having doubts about how you’ll be able to charge users for using your app and still make a profit, you definitely need to read on.

Effective ways to monetize your app

Wouldn’t it be wonderful if you launched your app and money just magically started flowing in? Well, it’s not quite that simple. First off, you need to design an effective app that draws traffic and engages the users. 19% of apps don’t generate any revenue. Therefore it’s imperative that you employ the services of a reliable and experienced app developer like AppVertical that can manage multiple aspects of your app.

There are currently several ways that you can monetize your app. Here are some strategies you can explore to determine which is best for you.

1. Pay per download

It’s a straightforward concept. To use the app, consumers will need to pay a one-time fee to download it. So your revenue is directly correlated with the number of apps that are downloaded. A paid app may seem like a way to scare off customers especially since, in 2018 alone, 94% and 88% of the apps were free on Google Play and App Store respectively. Be prepared to face stiff competition from these freebies.

But don’t sweat it; people will download your app even if you ask them to pay. By converting searchers into users, you have a chance to maximize revenue right away. Customers tend to be more loyal to apps that they spend on. It’s all about implementing the right techniques. You need to focus on the following:

  • Persuade people to try the app
  • Provide customers with a great user experience
  • Develop a great marketing plan
  • The value of the app should equate to the price that customers are paying
  • Provide better value than similar free apps on the market with enhanced UX, extra features, improved functionality, etc.

2. In-app purchases

There are ways to make money even if the app is initially downloaded for free. To get your app off the ground, you must provide valuable content so that users return to the app often. Substandard content or poor quality is a sure way to lose them. There are several in-app monetization methods, and providing products that can be purchased separately is one of them.

A majority of apps are free. But there are opportunities to purchase items within the app to improve UX, such as extra lives in a game, a one-time cheat to pass a level, additional services or products, etc. It’s also one way to boost a user’s loyalty. You should keep the following points in mind:

  • The app must be functional without any purchases
  • The purchase must deliver something of value to the user
  • Encourage the user to return for further transactions
  • As with paid apps, Google and Apple will take a percentage of your share
  • Some customers may request refunds due to accidental purchases

3. Freemium

These models offer free downloads but provide users with premium features that can be accessed after purchase. It’s a great way of attracting users with an initial free product alongside additional features that can enhance the experience.

The most significant advantage of implementing this strategy is that users have a chance to try the app before making a long-term commitment. You have the opportunity to take advantage of these benefits by:

  • Providing a basic portion of the app for free that persuades users towards the premium part
  • Delivering an engaging experience to promote positive reviews where revenue is linked to successful engagement
  • Build trust with customers by providing quality and value
  • Attract a large, active consumer base

4. Subscriptions

Subscriptions focus on gating access rather than providing features through purchases. Users can use the basic app for a free trial but will be prompted to make payments through a subscription to continue using enhanced features of the app. This model offers developers the possibility of recurring revenue every time a subscription is renewed. It works best:

  • When the app is oriented for news and entertainment (music, videos, movies, etc.)
  • There is repeated and frequent use of the app
  • Subscriptions remove interference from ads on the app

5.  In-app advertising

You’ve all encountered in-app video ads. Mobile apps use in-app advertising for monetization more than any other method. App developers are constantly searching for new ways to attract a consumer's attention while keeping the app completely free. Users understand that this is the trade-off for not paying a penny to use an app. You can increase revenue by displaying relevant or valuable ads.

However, you must understand that there is a fine line between advertising and spamming. Employ the services of notable companies offering effective advertising solutions such as AirG Spam free services to start off on the right foot. Keep the following in mind:

  • Ads can clutter the user interface, making it difficult to navigate.
  • They may distract the user from making a purchase.
  • They can reduce UX if the ads are displayed at the wrong time or wrong place.
  • Disruptive tactics hurt your brand because consumers have learned to avoid clicking on spam links or malicious ads while browsing.
  • Users may abandon the app.

Some popular ads you can implement to monetize your mobile app as follows:

Banner Ads

It’s a quiet way to grab the user’s attention. By employing those ads that are relevant to your app, there is a greater possibility that users will click through them and increase your profits.

Interstitial Ads

They appear in between pages, articles, levels, etc. as a display or a short video. The ad usually takes up the whole page and always has an ‘X’ to allow viewers a quick escape route.

Native Ads

They are customized for your app, so these ads flow with the overall look and feel. Native ads are positioned within the content of your app to enhance a user’s experience rather than distract.

Rewarded video ads

Users are encouraged to view video ads by providing an incentive, such as extra coins in a game.

But if you’re hoping to reel in substantial ROI from your mobile app, you should lay out a plan before launching it.  What works for one may not necessarily work for another.

Author Bio:

About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well.  She is crazy about chocolates. You can find her at twitter: @ashrosa2.

https://lh6.googleusercontent.com/U1aTSDKJUv3M2HIkQ4VG5LhHRRaxIf4B2T_iNAl2Ts3oigpAYOYOZbptyd_2itCFGo5R_uCxj1R_yOjzAWyHroJoYjA3XfyRZjgmJ524T1QgiOEzec3GYXXcfHq68chNUh2VNR0zJYil6r5X1A

4 Signs That You Need to Redesign Your Office Space

4 Signs That You Need to Redesign Your Office Space

The office space is the headquarters of your business’s operations. So it should reflect the kind of work you do in there. When you’ve got the right office design that matches with your business, you will increase employee loyalty and productivity. Moreover, you can attract more clients for projects.

Given the fact that office layout and design has a lot of impact on your business, it is vital that you are aware that the office space should adapt to your business needs. This is especially true for ever-growing businesses.

However, when do you know that it’s high time to do a complete redesign of your office space? Below are four signs that will tell you exactly when the time is right for an office overhaul.

When it Hurts Your Productivity

The office space should be the one place that employees are in the zone. It should be where employees are able to power through a significant amount of work without compromising on quality.

However, in some cases, the office space may be the cause of a lack of productivity. Whether it’s poor noise canceling ability or lack of privacy, the layout of your office plays a strong role in workplace productivity.

For example, if you lack spaces for collaboration and only have cubicles, it can be a hindrance to assignments that require casual but professional meeting places.

Maybe the open-plan office layout isn’t working for your office just like many other workplaces because of a lack of privacy. If you find that your employees aren’t working as well as they should be, then listen to their feedback and maybe it’s time to ditch the old office layout for something better.

Increase of Employees

Companies that are receiving tremendous growth in business can expect an increase in the number of employees. However, this growth can be a major sign that you need a massive overhaul on the design of your office space.

Other signs that the office space is no longer able to fulfill the day-to-day needs of the employees are the lack of space. If you find that most meeting rooms are completely booked day in and out, then it’s time for a major redesign.

Otherwise, you may end up dealing with cabin fever amongst your employees, with them constantly bumping elbows against each other.

An office that is overcrowded is not just inconvenient, but it can also be a work hazard. So it is best that you plan a redesign soon if you find overcrowding to be a problem in the workplace.

Company Growth

If you are projecting growth in the future of your company, it may be time for an office redesign. This way you can prevent the overcrowding problem and equip your employees right before the significant growth of the company.

When thinking about the development of your business, you should also take into account the office space. However, if due to budget constraints you find yourself stuck between choosing whether to invest in the growth of the company or to office redesign, then there are temporary solutions you can do.

Coworking spaces are an excellent alternative that is affordable and effective. It is a suitable temporary solution until you get your bearings and finish redesigning the office.

Sometimes the growth of your company can fluctuate so the key here is to find the right office design that isn’t too crowded but isn’t too empty should the company experience some downsizing.

You Want to Impress Potential Clients

The office space is a reflection of the work that you do as well as the ethics of the company. Thus, it is essential to the image of a business that the office space is appropriate and attractive to both employees and clients.

A complete revamp of your office may just be what you need to close the deal on that potential client. According to Maid Sailors, NYC Office Cleaning provider, a redesign of office space is especially beneficial to growing small businesses.

Small businesses aren’t usually investing in the look of their company as much as their operation. This includes sales and, marketing. However, this can make them look like the beginners in the industry and it can make clients hesitant to work with them.

With a major redesign, however, you can create an atmosphere of professionalism and appear as seasoned industry experts. Even an upgrade on the reception area will improve a client’s first impression of your office space.

Redesigning your office space can cost money. However, this is an investment that you are making for your business. If you are seeing any of the signs above, then it is high time that you invest in the long-term sustainability of your business by first improving the company’s layout.

Make sure to only do redesigns that are within your budget and are appropriate for the work that you do. You can ask for your employees’ opinion to find out if they have any gripes about the current office layout and you can take it from there.

Tastebuds: A Dating App Can Be a Music App

Tastebuds: A Dating App Can Be a Music App

tastebuds

The goal of any dating app is to find a suitable match based on one’s interests, values, and preferences, and different dating apps use different approaches to achieve that. While some apps are more overt with the expression of intentions, others use algorithms based on your profile to come up with the best possible matches.

Still others take an entirely different route and come up with creative and innovative ideas like taking a personality test, or sharing movie likes or simply hooking up with people you walk past in the street. So, what’s so different about Tastebuds?

About Tastebuds

Founded by Alex Parish and Julian Keenaghan in 2010, Tastebuds is social networking website with a location-based iOS dating app that matches people based on their musical tastes. The app can be used on iPhone, iPad, iPod Touch and your computer with a simple sign up process. Tastebuds has recently acquired Moosify- a yet another dating app based on music bringing along 100,000 users with it.

Wondering, why a music-based dating app

Music is a universal language understood by one and all. Whether you’re at a disc, a birthday party, an event or a wedding, music plays an integral part in creating the right ambiance and offers a great starting point when meeting someone new. 

Studies have shown that people affiliate musical taste withholding certain values, and Tastebuds simply taps this power to offer you a common ground to begin the conversation. It acts as a brilliant ice-breaker offering information about someone’s personality in a subtle yet personal way. Hence, your choice of music offers others a little taster of who you are avoiding the awkward small talk.

How can music be shared for dating purposes

The success of Tastebuds can be linked to its unique focus on music and its continuous efforts to add new ways to share music and connect with people.

Tastebuds helps discover what other users with similar interests are listening to and has features like sending your match a mixed tape or appreciating their music taste. It also uses location and suggests matches near you. Users can also view how many common artists they have with others. 

In 2012, Tastebuds launched a Spotify app helping users to share tracks and playlists with new people on the music-streaming service.

To access music on the website, Tastebuds offers a Youtube powered radio button to listen to the songs posted by other users with similar music taste and to check out their profiles. Users can send a song to someone to begin the conversation. When looking for matches, users can also manually input their favorite bands. Is that all?

There’s something more to Tastebuds

The best part of this dating app is that ‘dating’ here is not a necessary evil. The app can simply help you socialize and meet people with similar tastes. You can even simply explore new music, find concert buddies or friends, and the app is FREE to use and join. Contact us if you want to create a mobile app like Tastebuds.

Conclusion

Tastebuds believes that meeting new people through music has the potential to mark the beginning of a long-term relationship. It’s a free-to-use location-based dating app that matches people based on their music interests and comes with a few monthly premium plans with additional features. With an easy sign-up process, the app’s user interface is cool and relaxed without posing any dating compulsions, letting you simply explore and make new friends.   

5 Easy to Execute Web Design Tips for Conversion Driven Businesses

5 Easy to Execute Web Design Tips for Conversion Driven Businesses

Having an excellent site design isn't just about the awards you've won. It isn't about having a colorful web design either.

The truth is, it's about the experience users encounter the moment they step foot in your site and accomplish what you want them to do.

The primary goal of your site must be to create new leads and drive revenue to your business.

Increasing your site's conversion rates is crucial. After all, having an excellent conversion rate is the very foundation of having an increased sales volume.

In this post, we'll discuss easy to execute design tips that have the power to drive conversions to your business.

Are you ready?

Let's dive in.  

1. Be Clear on What You Are Selling

One of the most crucial aspects of web design is to be clear to your customers on what you are selling.

You also must have a unique selling proposition that's evident in your design.

After all, having a unique selling proposition is what will differentiate your business from the rest.

That's also what you're trying to sell to prospective customers ‒ creating a unique service experience that will make you stand out from the rest of the crowd.

2. Website Navigation Should Be Simple and Understandable

Ideally, create a site that has a simple user interface with a navigation design that's simple.

Navigating through your entire website should be easy and straightforward ‒ devoid of any complexities.

If you have a site that's complicated to navigate, most users will find it stressful on their part. As a result, they're less likely to make a purchase.

So, ensure that you make your navigation scheme simple. Try to lessen the total number of clicks a user has to make to be able to make a purchase.

3. Perfect Your Call-To-Action

If you want users to complete specific actions, then you need to tell them to do so. Just see to it that you know when, where, and how to tell them.

Because of the wealth of information online, web users don't go over information thoroughly anymore. What users do is to scan pages and look at the key elements.

That's exactly why it's crucial to have a call-to-action that stands out from the rest of the competition.

For your CTAs to convert, ensure that they're user-friendly. Try to stay away from aggressive tactics that frustrate your visitors before even trying your products and services.

Moreover, utilize action-oriented language while giving users explicit instructions like how to download, learn, or check. Provide a sense of urgency.

For instance, a limited time offer is a powerful CTA tool as it triggers the fear of missing out phenomenon.

As a result, it encourages visitors to take action immediately. Some words that are included in limited time offers are  ‒ today, now, limited, while, and so on.

4. Limit Form Boxes that have to be Filled

Some sites require too much information from prospects. It doesn't matter if users have to fill several pages of short forms or a single long form. Demanding too much information is inconvenient.

In planning your site design, don't implement a rigorous process in the sign-up process and completing an order. Try to tone down the user input as much as you can.

When customers complete an order, require only the most crucial details. The payment details from the previous transaction should be remembered, or based on what's set previously on the user's profile.

Do whatever you can in making business with your site convenient ‒ from signing up to making a purchase.

5. Color Coordination is a Must

When it comes to your site design, choosing the right colors is essential for your business.

Select hues that are easy on the eye, and be consistent with the colors that you pick throughout your site.

You've probably heard about the psychology of colors. It is often believed that colors can influence specific actions and behaviors.

Ideally, choose the colors that will best represent the personality of your business. Create a standard color scheme and then stick with it.

Being consistent with your color palette is not only aesthetically pleasing, but it's also a clear indication that you're consistent with your products and services.

Over to You

So there you have it. You probably know by now how your site's design can make a significant difference in boosting your conversions.

In fact, according to study from the Standford University, 46.1% say that a website's design is their top criteria on deciding whether a company is credible or not. That's why it's crucial that you have a site design that looks professional.

So whether or not site design is your forte, you need to do whatever it takes to have an effective site design. By working closely with professionals in Web Design Northern Ireland,  not only that you'll come up with a site engaging and informative, but it will also serve its purpose into turning those visitors into leads and conversions.

Mobile Advertising Tools to Help You Promote Your Business

Mobile Advertising Tools to Help You Promote Your Business

According to a report, 60 percent of internet access come from mobile devices. Additionally, Google researches found out that 67 percent of smartphone users in their survey said that they are “more likely to buy from a mobile site.”

So what does this mean for you? Well, mobile is something you can't ignore anymore. It's here to stay, it's powerful, and is a necessity.

In this post, we'll walk you through with the top ten mobile advertising tools to help you promote your business:

1. Adjust

Adjust is a mobile analytics company that lets you understand the ROI of your different campaigns.

It has features like behavioral segmentation, mobile attribution, and looking for patterns in App store reviews. As a result, you can better measure a user's behavior throughout every stage of the funnel.

The tool also helps you out in areas like:

  • User acquisition and retention- The software has an adjust tracker link so that you can effectively track users the very moment they start interacting with anything of your campaign ads. You can also monitor the type of users that open your app, how many are retained in the process, etc.
  • Retargeting and re-engagement- There's no doubt that upselling previous customers are easier than gaining new ones. So one of the most practical ways to get more engagement in your app not acquiring new users, but merely retargeting the previous ones who already have downloaded your app.

2. Tune

Tune helps you track your mobile ad campaigns across various publishers and networks.

“Mobile Marketing Console,” is one of the tools that Tune provides, letting you measure engagement and track data during every step of the customer's journey.

3. AppsFlyer

Similar to Tune, AppsFlyer lets you gain a more extensive insight on the performance of your mobile ads. For instance, if you have created an app that you're trying to market, then this product can be perfect for you.

You'll also gain insight on the following:

  • Real-time data- You'll get an extensive list of real-time data (clicks, conversion rates, the total number of installs, a full-funnel view, etc.)
  • Tracking user retention- Lets you do a cohort analysis of various user groups that come in through different marketing channels. That way, you'll know which channels are bringing in the most loyal customers.
  • Retargeting attribution- Through retargeting attribution, you can start retargeting campaigns to inactive users, so that they can start using your products again.

4. Tatango

Tatango makes it possible for agencies to start mobile SMS marketing campaigns for clients. It also gives everything a business needs to jumpstart a campaign such as:

  • Short Code Provisioning- In its most basic form, shortcodes short-form phone numbers utilized by companies to send out a mass number of messages. Tatango gives shortcodes for businesses in just a matter of months.
  • Software- It also has user-friendly software applications that you can utilize to launch your messaging campaigns.
  • Strategy- Tatango has mobile messaging professionals that will give you sound advice on how you can create your mobile messaging campaign at every step of the way.
  • Compliance- Handles all compliance requirements without giving you complicated documents/ guides before starting your campaign.

5. Kiip

Kiip lets you advertise to people in mobile in a way that you'll love. Most of the ads are presented in “a moment of delight.”

For instance, a local business can give a voucher for a free drink in a fitness app after a user has completed a goal.

Since users experience a strong emotional response in the experience, a positive association with the brand is formed, which encourages users to take action on the ad.

6. Yelp

Perhaps one of the best places to run mobile ads are the apps that people often use when they are on the go. Yelp is one of them.

People are using this app to search for restaurants, nightlife activities, etc.

Therefore, if you own a business that's dependent on a physical location, you can significantly improve your sales by keeping your information on Yelp up to date.

It also helps you run targeted location-specific ads to achieve premium placements in Yelp's search results and your competitor's business pages.

7. Adagogo

Adgogo is perfect if you're a small business looking for the tool for a modest marketing budget. It allows you to craft ads quickly, and target them to particular locations to improve your conversions.

Moreover, you can either show the ad on a particular region or show it to smartphone users that are in a certain radius of a given location.

8. Localytics

Localytics is a mobile analytics company that lets you track engagement on your own mobile app. It helps you track massive amounts of data so that you can improve engagement in the entire customer journey.

9. Criteo

Criterio helps you deliver personalized advertisements on various devices for customers. It utilizes machine learning technology, which can predict when will users more likely to engage with an ad.

Based on these insights, Criterio can help you launch highly targeted ad campaigns on the right mobile apps. This tool allows you to get premium ad placement on the right products.

10. Facebook Mobile Ads

Facebook is the platform you'd probably want to start experimenting with if you're going to start running mobile ads. It's because a staggering 60% of Facebook users are using mobile devices to access the site. Facebook Ad Examples

Advertising on Facebook's mobile platform gives a better overall return. The click-through rates are 12x higher on mobile than with a desktop. Facebook Video Ad Examples

Here are ways how you can get your ads on a user's mobile feeds:

  • Sponsored Page Ads- When posting ads, you can opt to run the ad and show it to people who are not directly your followers or friends. You can utilize sponsored page ads to run offers and generate greater engagement.
  • Promoted Page Ads- Quite similar with sponsored page ads, but the only difference is that promoted posts are not allowed to be shared outside your fan network on the platform. Meanwhile, sponsored posts are presented on feeds that are not directly your existing followers. Instagram Ad Examples  

Over to You

Mobile advertising has proven to be one of the most effective, and yet underutilized marketing channels. By utilizing these tools to promote your business, and by working closely with the top mobile advertising agencies, you can achieve the results that you want in the long run.