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Business Launching on Social Media

Most marketing enthusiasts believe that business launching needs a lot of hard work. Because for these people, starting any business can be a minefield, even for experienced entrepreneurs. How true is it? Let's find out.

Business Launching Can Be Tough

Launching a new business can be tough, especially when you're still trying to find your first customers. You need to be on top of so many different things. There is so much to do but so little time to do it. Also, when you launch a business, you have one objective in mind. It is to raise the profile of your company to increase traffic and most importantly, drive leads and sales. Which is truly crucial to any start-up enterprise.

Aim For A Successful Business Launch

If starting a business is a new territory for you, its launching can really be daunting. Finding your bearings and figuring out exactly who and what your business adds up the challenge. So to eliminate chances of falling into pitfalls, all you have to know is how to perfectly market your brand and company on its first promotion.

Remember, your business or product launch is the first impression people will remember. A memorable business launch will bring your product to the attention of more people in more locations. If you need advice along the way, help is always available. Fortunately, you found this article.

Preparation is key for all new ventures. We will help you prepare. Below is an amazing and effective tip on how you can execute the best business launching for your new business venture.

Business Launching on Social Media

The Power of Social Strategy

With the digital platform taking the business world by storm, business launching on social media is essential. It is a smart, strategic, and very effective way of promoting what's new. You are maximizing potential sales by targeting as many potential channels as possible. Moreover, launching your business on social media allows you to quickly respond to queries of people who are curious about what you have to offer. It's a convenient and hassle-free way to help you launch a successful online profile.

Reasons why you should launch your business on social media:

  • Social media is important for your business.

It can significantly increase your brand recognition. Today, it's unarguable that these social networking sites are one of the most stress-free and profitable digital marketing platforms when it comes to boosting business visibility.

  • Statistics show.

91% marketers claimed that their social marketing efforts greatly heightened user experience. Hence, producing a wider audience for a business in no time.

  • It's cost-effective.

Business launching on social media is a way much affordable compared to a traditional corporate business launch which is usually local television ads. There's no need to throw a huge event. All you need is a social media account and unique ideas to post. So by just by investing a little money and time, you can significantly increase your conversion rates

  • Very engaging.

Introducing your new product or service using social media allows you to interact with your audience right away. You are able to communicate with your audience which gives you chances of getting more leads.

  • Improved brand loyalty.

Media presence is always a part of every company's goal. Using social media for promotion, businesses are able to develop a loyal customer base because there's high rate of customer retention and customer loyalty. You can directly communicate with your target audience and even with other businesses. It's one reason why a lot of people will believe in you as a trusted enterprise.

  • SEO Rankings

When it comes to calculating rankings, social media is becoming a vital factor. So if you want to secure a successful ranking, social media presence is required. If your business is new, it's vital to send out a brand signal to search engine. Through social media, you can speak as a brand with validity, integrity, and constancy.

  • Brand Authority

On social media, you can tell your business story in the most unique and compelling way. But it does not end there. It all comes down to communication.  When you introduce your business on social media, you are building a positive image in the minds of your target audience. You can show feedbacks and present testimonials from people who have tried your brand.

Help Alert!

Gearing up to launch your next business? Business launches aren't easy even on social media. So before you get too excited, here are some tips for a successful brand launch in social media.

1. Create the best plan.

You need a plan tailored to what ‘success' means to you. Therefore, you need to integrate your social media efforts into your company’s marketing plan. That's easy to accomplish if you include an editorial calendar and posting schedules before your launch day. You don't need a plan implementation team. Your effort is enough as long as your plan is well-organized.

2. Engage with your followers.

Aside from your promotional and advertising posts, interact. Communicate with people through blog posts that answer questions relative to your product or service offering. You can also share useful links related to your niche. share links to allow distribution across social channels. When people start to connect with you, expect a huge conversation-building. Be active in listening and responding. You're launching a business. You have to attract leads right away. A great customer support is a key to gaining people's trust.

3. Be consistent.

The social media personality you want to impose must match your brand. Consistency is crucial to brand recognition. You'll appear inauthentic when your social media content doesn’t seem to jive with your company’s promotional campaigns. Consistent posting schedule is an important requirement.

4. Develop great content.

Media-rich content is king. Use your posts to express and resonate. Don't waste the time of your followers by posting non-sense news and outdated information. So think before you post.

5. Add images and videos.

This is crucial. Images and videos are powerful communication tools. They are more engaging than words on a page. Therefore, never forget to include an image or video on your post. You can also share images and videos relevant to what your product and service are all about. Be sure to use high-quality images. When it comes to your choice of video, explainer videos are very popular. They are short but very precise communication material.

‘Ultimate business launching solution but needs collective effort…'

Social media is not a magic bullet that can replace your other communications activities. But when properly executed, it can be one solid foundation of a new marketing. It has become an integral part of public relations. A multi-touch approach gets the job done while complementing all other communications efforts.

 

About the Author:

Khristine Agase is the Content Manager of izideo, a professional Explainer Video company.

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Why is Laravel among the Best PHP Web Development Frameworks in 2018?

Why is Laravel among the Best PHP Web Development Frameworks in 2018What Benefits a PHP Framework Brings?

As we look forward to benefits and features of Laravel, some of the underlying points that go well with all the PHP frameworks are worth giving a mention:

  • Adopting some of the best practices in development along with Rapid Application Development
  • Facility to reuse code and components that result in a structured and maintainable web application
  • Separation of presentation and logic layers by the inbuilt model view controller
  • Makes use of object-oriented programming methods and tools that will extend web application capabilities
  • Inbuilt security policies and methods

What is Laravel Framework?

Laravel is being widely used to support fast and effective customized web development services. Laravel development has a colossal nerve and right after its inception into technology, it has supported faster and effective customized web development services. Presence of Accurate and comprehensible documentation is crucial to the success of large-scale frameworks and that's the key reason behind the success of Laravel Framework.

Let’s find out how it is easy to use and what features it brings with itself that has made it the best PHP framework in 2018 and a leading web development option among the developers across the globe.

Based on Object-Oriented Libraries

Presence of many useful object-oriented libraries along with many other useful libraries gives it leverage over other PHP frameworks. One of the primary object-oriented libraries found in Laravel Framework is Authentication library, which is easy to use and also comes with a host of features that enhance overall web development process.

Effective Authorization Process

Laravel bring forth all the configurations out of the box and thus makes implementing authentication very simple. Laravel comes along with a number of authentication controllers that combine with the namespace. Guards and Providers make up the authentication facility of Laravel. While guards define how users are authenticated for each request, providers define how users are retrieved from persistent storage. A developer can define as many providers as are required during Laravel Development.

MVC support with Laravel

You'll get to use controllers, models, and views when you use traditional Model View Controller in your Laravel Applications, to handle requests, retrieve data, interact with the database and render pages. This further allows delivering a high level of priority between logic and presentation. This further facilitates a better documentation and also comes with several high-end built-in functionalities.

Security with Laravel Development

Laravel makes use of the Bcrypt algorithm and do not let passwords remain as plain texts. Laravel takes the case of security issues with the help of some of these important features:

  • Hash class for storing passwords
  • Make() and Check() functions
  • Authenticating users by Auth::attempt method CSRF Protection/Cross-site request forgery (XSS)
  1. CSRF Protection/Cross-site request forgery (XSS)
  2. Avoiding SQL injection
  3. Cookies – Secure by default
  4. Forcing HTTPS when exchanging sensitive data

 

Laravel as the most popular PHP Web Development Framework in the current scenario ensures the highest level of security in terms of the overall web development solutions.

Useful Tutorials

Laravel provides some amazing web tutorials in form of ‘Laracasts’ that feature a perfect blend of a perfect blend of free as well as premium video tutorials. These will teach the efficient use of Laravel Framework.

Smooth Migration of Database

Creating and modifying database is easy with Laravel. You will not have to worry about a specific SQL syntax for the database engine for which you create tables. Also, you get a chance to roll back the most recent changes to the database if required.

Landing Up

It’s not just about big and established companies, many startups have also turned into Laravel Development Companies who are building enterprise applications like worldoo, Oneplus.net, laravel. Io, worldwalking.org. Many web app development companies are hiring Laravel developers as the urge to bring only the best on the table never stops.

Coalescing creativity with technology coupled with strenuous development, Laravel helps in bringing out the best features out of a PHP framework. Keeping pace with changing market solutions, it is capable of giving us effective and relentless web apps.

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PHP vs. NodeJS

PHP vs. NodeJS – What’s best for Web Development

It won’t be an overstatement if we call PHP one of the most influential languages for web development of all time. Released in 1995 and currently running its 7th version, it was the de facto language for server-side scripting when the internet exploded in early 2000. Out of many well-recognized applications, Facebook is perhaps the most prominent examples built with the power of PHP.

Over the next decade, as the broadband became more accessible and mobile devices started to take the center stage, there was a need of more data-driven and responsive applications and that is where Node.js came into the picture in 2009. But before we go any further, it is worth mentioning here that Node.js isn’t exactly a language like PHP but more like a run-time environment that combines the power of JavaScript and Google Chrome’s V8 engine. Netflix and LinkedIn are perhaps the best examples of popular applications running on Node.js.

Since these two technologies perform the same basic tasks but are entirely different in their programming structures like syntax, context-switching, among others, there is no point in comparing those subjective matrices. Thus, we will only take a look at more relevant factors like performance, ecosystem, usability, among many others. Let’s see how they stack against each other:

Ecosystem

For any technology to prosper, there is need of a favorable ecosystem of tools and community around it. Since PHP has been around much longer than Node.js, this is one aspect where it clearly has an upper hand.

PHP has a relatively large number of frameworks, many quality tools and scripts, and most of all, a mature community.

Node.js, on the other hand, is quickly catching up by levering the popularity of JavaScript. Since it is the language most of the front-end developers are already comfortable in, it has resulted in quick proliferation of Node.js developers and other resources.
Winner- PHP

Performance

This is actually a tricky thing to measure. Each language has its own structure that gives it leverage over certain tasks. If one is excellent at searching, other may beat it at sorting. So instead of getting into the illusion of benchmarks, let’s take a look at how each of their performance is suitable for different kinds of applications:

Real-time applications

PHP applications weren’t exactly built with real-time applications in mind. So, if you want to create one using PHP, you will need to deploy many standalone processes and still may not achieve the expected level of results.

Node.js are built from ground-up to create and efficiently handle real-time applications. Its extensive set of libraries, template design engine, and robust framework makes creating real-time applications a breeze.
WinnerNode.js

Database applications

Here the two technologies take entirely different routes.

Traditionally, PHP traditionally has delivered excellent results with SQL database like MySQL.
Conversely, Node.js deploys NoSQL databases like MongoDB.

Now, one can well argue on the performance of one over the other, but that is an entirely different debate and we will just declare a tie here.

Third-party applications

No technology is ever complete on its own and it is its capability to work with other technology that largely determines its usability.

PHP works in blocking mode, i.e., it can’t accept new requests until the server responds to it and thus, isn’t much effective for third-party applications.

Node.js is a clear winner here. It works on non-blocking I/O and hence, can easily handle multiple requests at a time and is ideal for third-party applications.
Winner- Node.js

Web servers

PHP doesn’t run on its own and requires other servers, most commonly Apache to continuously run in the background.

Node.js is again more efficient in this aspect and one can easily create web servers.
Winner- Node.js

Hosting

You can’t possibly find a hosting service that doesn’t support PHP, hence, making it possible to avail cheap hosting solutions hence giving PHP web development companies an edge in cost-effectiveness.

Node.js is currently far behind in this aspect but there still many decent hosting solutions are available.
Winner- PHP

So, if we go by numbers, the two technologies are almost head-to-head with no clear winner. But if you consider that Node.js is relatively new and still rising, it becomes evident that while PHP web development is holding its ground for now, it may not continue for long. Which effectively means that if you are looking for a cost effective solution immediately, you can proceed to hire PHP developer but if you are willing put the extra effort, Node.js may deliver better results.

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Throlson-Web-Design-Services Inland Empire CA

2017’s Top Emerging Trends to Boost Your Web Designs & Give a Fresh Look

As you know that 2017 is shaping up and we are already in the fourth month of the year. There are some of the fresh and creative web design trends that are gradually emerging on the web.

During this year, you may have also noticed that the visual trends have changed the face of web design and some of those trends have improved the user experience also.

When it comes to website design, user experience plays a very important role and you can’t let your visuals go of the edge.

If you are designing your website or wanted to customize it to give a new and fresh look in this year, you can go through this post and find top emerging trends of 2017 that will help you to customize your site with fresh designs.

Top 5 Wonderful Web Design Trends of 2017 To Checkout

 

Light and Natural Color Palettes

Do you know that selecting a right color scheme is highly essential for your business website? It can impact directly to your website’s success. The layout and other important design choices, comprising font, which must be developed to convert with your color scheme because it assures you readability.

Recently, Pantone declared that Green would be the color of the year in 2017. It is a color that describes new beginnings that consider current events of the world. In the recent statement Leatrice Eisemen, an Executive Director of the Pantone Color Institute says, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape”.

This year, neutral and natural palettes are overtaking the trend of bright colors that was highly demanded in 2016. It doesn’t mean that bold colors will not be utilized; however, they will not be the highlight of web design.

Cinemagraphs

In the recent time, Cinemagraphs have gained the huge attention of website designers. It is high-quality videos or GIFs, which run on a smooth and it becomes a highly wonderful way to augment program and visual interest to otherwise static pages.

Full-screen loops will surely hold a visitor’s attention for longer than a quick look. In many ways, Cinemagraphs are the excellent ways the latest evolution of the animated GIF. The popularity of it is constantly growing as lots of businesses prefers cinemographs on their website, describing how they work, products, and services.

Serif Fonts

Serif fonts are the small lines that are trailing from the edges of letters and different symbols, separating into distinct units for a typewriter or typesetter. This type of fonts is known for making the individual letters more idiosyncratic and a lot easier to remember instantly.

We also noticed that serif fonts apparently gained more traction last year as typographers started developing more modernized serif fonts. Various design trends started looking in a different medium before they spread to other channels. So, you can also opt for Serif fonts in this year and grab more attention of visitors.

Illustration

Today, a lot of companies are opting for illustrators as well as graphic artists to develop modified illustrations for their business websites. Flat design and minimalism were there for years, adding illustrated traces to your website is a wonderful way to inject a little spark.

With the increase in competition with digital photography, illustrators are being more creative and conquer the new heights. Moreover, it has more chances to be appealing compared to a photograph as it is not restricted by reality. Because a designer can express anything in a drawing and can fascinate visitors.

Mega Navigations

Those days are gone when designers were opting for hamburger icon while the icon helped to free-up space and develop friction between the user and where the user wants to navigate to. This year, desktop navigation menus are not taking new layouts but also growing in terms of size. Right now, mega navigations are the big thing that is gaining attention.

When it comes to talking about the mega navigations, they are large navigation menus, which completely take over the screen to submerge the user and keep them on track, increasing conversions and the user experience at the same time.  Furthermore, they can also change the whole structure and content strategy of the website.

So, you just check out the top emerging web design trends of 2017 that you should adopt and make your website apart from other websites. These websites will help you to attract more visitors, convincing them to stay longer and become your customers. Once, you decide to customize your website design, you ensure that you hire a professional web design company that has expertise in designing and developing websites for years.

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Digital Marketing

How To Market Innovatively For Your Small Online Business

When marketing your small online business, sometimes the sheer amount of SEO, content, social media and link building strategies that you read about can be overwhelming to say the least. It becomes very easy to say to yourself that you just don’t have a chance because the resources available to you are tiny compared to your competitors.

But you have a distinct advantage. You can be nimble. You can change strategies at the drop of a hat and you can explore things that cumbersome competitors take too long to do.

There are many ways that you can be innovative and fill the gaps that competitors leave behind. And as you fill those gaps, you become a much stronger force over time, eventually being seen by competitors and Google as a company of value.

I’ve listed here some innovative ways that you can create a buzz about your business without breaking the bank. They require some work, but if you were afraid of hard work, you wouldn’t have started your business in the first place.

Publish written content on your site. You have heard it a thousand times, but, if done correctly, it really does help your site to start to get a footing with search engines and then visitors. I have yet to see a site that writes large amounts of content not be successful in its industry in all my years on the web. A top tip, if you can manage it, is to write ‘longform’ content on topics that relate to your product or service, which typically means anything over 3,000 words.

Become helpful on Reddit and industry forums. There will undoubtedly be a ‘subreddit’ about the business that you are in. Join that subreddit and genuinely help people out, giving answers to questions, pointing people in the right direction, and once you are a settled user in that community, and seen as someone who is helpful, you can start to (gently) promote your own content and services. If you tie that in with the content you publish (as mentioned in the previous point), then you can start to gain a following and make many more people aware of what you do. The same goes for any industry forums that may exist. But remember, your number one priority is to be helpful and of value before you mention your own business.

Be a valuable social media person. Until you have a steady stream of business coming in, much of your time should not be spent on social media, unless it is absolutely vital to what you offer. However, there is a way, when you start out to be a valuable member of your community on Twitter and Facebook and that is by sharing recent, useful articles and news items about your industry. This is so much more simple than people think. Use Google News to find recent articles about your industry, then share them, perhaps @mentioning the person that wrote the post and the company that it may be about. Do this several times per week and you’ll soon be seen as someone that offers value and will be followed and liked by important people within the sector.

Write a report about data or information in your industry. The larger companies in your industry do this and there is a reason. It works. They use these reports in many different ways to gain business. They build brand awareness, they gain email addresses when people swap an email address in exchange for downloading a report. They also work in ways such as mail posting (yes, remember that) reports to prospects and then calling them about it a few days later. These reports, if done correctly, are useful in so many ways. If you know your product, and can use the internet to find things, then you should be able to put together a 4-25 page report that is non-salesy and useful to potential buyers of your product/service. Big companies do it because it works, smaller companies don’t because they think it’s too much hard work – so do it while you have the chance and are nimble enough to do so.

Use freelance sites to build useful tools for your site. Have a look around sites in your sector. Some will have useful web tools that visitors fill in or interact with to gain a useful conclusion – such as calculators etc. You may wish to emulate one or some of these tools, or indeed have your own ideas having used other tools on competitor sites. You can post projects on freelance websites like freelancer.com or fiverr.com asking for tools to be created, but crucially, you pay nothing until you are satisfied that the freelancers bidding on your project are capable of doing what you require within your budget. You can drastically improve the stickability of your website by adding one or more tools and then sharing them with the correct audience.

Summary
As you can see, whether it be longform content pieces about your industry, web tools that are helpful to potential buyers, the sharing of useful industry news stories and articles, or answering questions on the appropriate subreddit for your business, content is important, especially at the early stages of a small online business. Use content to become a valued resource in your sector and you'll be well on your way to building an audience and an income stream.

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