Off Topic

eCommerce Trends That Will Mark This Holiday Season

As the holiday season is at the very doorstep, every eCommerce business is thinking about the best ways to show your appreciation and spark new interest in your leads, generate a lot of new ones, and make as many sales as possible. After all, the holiday season is that period of the year when your sales are going to peak, and it is an opportunity that you never want to miss.

The fact is that eCommerce is booming, but it is important to be aware of the current trends that are most likely to work. Every year is marked by its own set of methods and practices, some of them coming and leaving, while others just evolving into much more powerful versions of themselves. It is up to you to grasp what works best for your particular industry and niche and use it to your advantage. Web traffic is crucial, so don’t forget about your SEO efforts, but there is also design, marketing, and other aspects that you must think about carefully.

So, get ready for the holiday season the right way, and be one of those eCommerce stores that is going to be on top.

Build up anticipation and prepare

What you need to be aware is that your window opportunity isn’t big – it’s quite the opposite, in fact – and every other eCommerce business in your industry will be fighting for pretty much the same target audience. This is why you need to start building anticipation early. Start with your mailing list, and, of course, your social media channels.

Now, it is pretty important that all of your users have their own segment in terms of what they are after. This is all because of relevance. You want everyone to get the kind of offer that is specifically appealing to them. As the holidays come near, move slowly from teasing people with ambiguous ads and slogans, to openly presenting what you have to offer. In order to keep everyone informed, come up with your own branded holiday hashtag, pin a post to the top of your social media page, or make sure that all your newer blog posts have a Call-To-Action that lets your customers know that it is high time that they have subscribed to/followed you, because that way they will be able to learn more about your holiday promotions and sales.

Think mobile

eCommerce Trends That Will Mark This Holiday SeasonIf you aren’t already fully aware that we are living in the era of mobile devices, then you really need to get out from underneath that rock and embrace this fact. Long have passed the days when mobile marketing was merely an addition to your strategy. Today, it is pretty much impossible to be a successful eCommerce business without having a website that is mobile-friendly. In fact, Google has even made mobile-friendliness one of its priorities in term of ranking.

So, if you really want to make it big during the holiday season (and generally any time during the year), according to experts such as All Web Design, you simply have to invest in a good mobile solution, such as Responsive Web Design. When the holidays come, people will be crawling all over the web for what they need, and the fact is that the majority will be doing that via their smartphones. So, make sure that your website provides them with the perfect journey to conversion.

Incorporate a chatbot

Chatbots have become quite advanced and extremely useful for eCommerce businesses. First of all, they are the first way that customers interact with your website. A lot of them use AI, which enables them to answer more complicated questions, offer products that are related to what the user has looked for, and actually engage in discussions.

Even without a complex AI, they can be immensely useful for your website. The fact is that conversations with eCommerce stores generally follow the 80/20 rule. This means that about 80% of people ask simple yes/no questions, which any chatbot can handle easily. The remaining 20 percent will ask for more details about a certain product, where you can step in and respond. Generally, chatbots reduce the time needed to provide the best possible customer support and make it less stressful because your team of employees no longer has to go far and wide to answer every possible question.

It is also important to mention that chatbots make other things easier as well, such as tracking packages, cross-selling and up-selling, and so on.

Track your results

Finally, you must be aware that when the shopping spree ends, your job isn’t over yet. As we have ascertained, eCommerce is constantly evolving and coming up with new trends, and this is largely due to people tracking their results and improving on the particular year’s success or failure. Lucky for you, social media website, surveys, as well as, of course, your own tracking via your preferred tools, provide you with the data that you need.

You must always keep track of things such as Cost Per Click (CPC), Return on Investment (ROI), Customer Retention Rate (CRR), Cost Per Mille (CPM), and of course, and complaints that your customer may have had.

When the holiday season comes knocking at everyone’s door, it is time to amp up your eCommerce efforts and embrace the trends in order to be at the top amongst the enormous competition. This is the time of year when the sales can go through the roof, and it is up to you to make that happen. So, stay ahead of the ever-evolving nature of eCommerce, and make the holidays fill your pockets.

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Ecommerce-Webdesign-Tips

The Anatomy of e-commerce Website Design That gets More Traffic

For selling and branding of their products, online merchants have left no stone unturned. Especially, while e-commerce trends have been growing by leaps and bounds. Nowadays, consumers have adopted the online buying method rather than going to brick-and-mortar stores.

 

To better reach out to more customers, retailers have employed “What you see is what you get” philosophy. The aesthetics of website design is as important as its functioning. Today, we are going to discuss some of the E-commerce website design tips that can actually generate more traffic and conversions to your online store.

 

So to turn on the online store into a profit-making machine, here are some of the E-commerce design trends 2018 for your online store.

 

  • Attractive Material Design:

 

By using, Material Design (a design language) which is introduced by Google in 2014, one can enhance the aesthetics of a website by incorporating padding, depth effects such as lighting and shadows. Materials designs make more liberal use of grid-based layouts and responsive animations and transitions.

 

Due to eye-catching layouts and design, Material designing is useful for appealing more store visitors. It is involved in retaining visitors, which helps increasing store level activity. For this reason, material designing go long way in brand recalls and helps generate brand awareness. More importantly, attractive material design aids to augment the E-commerce sales.

This e-commerce website design tip can help you attract more potential customers.  

 

 

  • Card UI Layouts:

 

As a key element of a material design, card-based UI layouts look fashionable and attractive. What is more encouraging is an implementation of these card layouts in their core design by leading social media app Pinterest!

Card layouts are also used in building content in a neatly-organized manner. As a result, visitors can read and browse the content easily. This ultimately simplifies visitors’ decision-making process and they can get information about related products.     

Card layouts are being widely adopted because of three reasons; its responsiveness, readability, and fitting proper into the latest social media friendly store layouts. The cards help you to simplify arranging and rearranging the content on the pages and improve the loading of page faster across the store.

Therefore, material design and card UI layouts are one of the best E-commerce website design tips.

 

  • Incorporate videos:

 

We know that, a video is a highly effective communication system. It conveys more information to store visitors by just one glance. Integration of videos in E-commerce website design facilitates users to share it on social media platforms like YouTube, Instagram, Twitter, and many more.  

 

As a split between an actual video and GIF, integrated video plays instantly as the page loads and establishes your brand's look and feel. By adding a video of a man wearing a shirt on a product page for shirts can actually help store visitors to visualize how a product would fit them. It's yet another way to drive conversions.

 

 

  • Minimal menus:

 

If you sell a large variety of products then you must find a way to sort out your products so that it is clearly visible. Store visitor can always go further and dive deeply into the specific section for more products.

Firstly, your Ecommerce website design needs to be engaging and enjoyable so that visitors can spend more time on the site.  For that, website design should be less scattered than expansive. A less messy menu gives visitors a good impression of the site. Moreover, oversized menus are an even bigger issue while using mobile phones. A menu which covers the whole smartphone screen irritates the customers which in turn affect the traffic and e-commerce sales.

So, by using these e-commerce website design tips you can avoid such mistakes to have a better faith of visitor on your website.

 

 

  • Product page as Landing page:

 

Have you ever wondered why Apple store's landing page is spellbindingly attractive? It contains all the required elements to appeal to the vast number of visitors; stylish navigation layout, catchy product description, lucid product photography, and strong call-to-action.

Now, online stores are catching customer's attention by making the product page as a landing page.

As the customer lands on a product page he is mesmerized by the detailed and vivid photographs, which keeps him attached to the store. Eye-catching call-to-action is well placed so that it attracts the visitor to click and become the proud owner of the product. Therefore, by using these E-commerce website design tips, online store owners can increase their conversion rate.

 

  • Large Font size and Image background:

 

There has been ascending trends of using larger font and background in the online store.

Fonts and background are so nicely placed on the website so that visitors can simply browse their product and buy it easily. Additionally, E-commerce stores use real product photography instead of using edited photography. Therefore, it is a more engaging experience for users. The practice of displaying people using the product has set a trend. There are many advantages of using real photos and background. Actual photos give a product the authenticity and gain the trust of visitors.   

 

 

  • Encouraging In-store pick-up:

 

This approach doesn't work for every online retailer since not everyone has brick-and-mortar stores. Although, people prefer to get the products faster than ever before, and buy online, in-store pick-up works toward that aim. It describes why customers use this option than ever before.

 

Retailers are using this option by showing inventory at nearby stores on their product description page. It has become the center of attention for the companies having physical stores nearby, which in turn has given benefits to customers as well as businesses. Encouraging in-store pick-up will also increase B2C E-commerce sales. Hence, you should focus on this option while considering e-commerce website design tips.    

 

  • Adaption:

 

Device independence and content adaption have grown rapidly in past few years. Device independence refers to the goal of having a single web that is accessible from any of the devices.

Adapting to any device of websites is not a new thing. It would become more fascinating if it can be made to adapt to the user themselves. For instance, based on the user’s age and visual sensitivity, the website could reorganize itself to include larger and important elements.

 

 

  • Knolling:

 

Nowadays, a new trend in e-commerce store has arrived. The concept called “knolling”, in which all the products which are identical in the category are placed in a symmetrical way. After that, the photo has been taken from the top of them. This process of knolling attracts visitor’s attention and improves conversion rates.

Conclusion:

To keep on improving the design of your E-commerce website is very imperative in this cut-throat competition of online marketing. Even more important is to make it visible to more visitors, thus by having a great and unique design which increases your e-commerce sales growth and conversion-rate; we hope that above-furnished e-commerce website design tips will help you get a toehold in the e-commerce market. Also remember to hire a good e-commerce development company, which has a fair amount of experience in e-commerce website design and mobile app design for e-commerce stores.

 

Author Bio:

Meet the COO of Excellent WebWorld and the web tech lover. Mahil has all the knowledge of Drupal development, Website Design, and Magento eCommerce Development Services. His blogs are helping lots of start-ups to understand how to improve the website performance and how to enhance web designs.

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Best Web Development Frameworks 2018

The Best Web Development Frameworks 2018

Web Development in the year 2018 is a whole different ball game than what it was a decade ago. The websites that you come across when you go online is vastly more capable than the ones from the recent past. What was just writing codes for the front-end and the back-end, is now much more.

Much more, in terms of a lot of different functionalities. The websites these days can work with a lot more information. And on top of that, they provide functionalities like that of a thorough software application. Based on which a whole new business model has come into being.

That is the ‘SAAS', an acronym for ‘Software As A Service'. In this particular business model, you can pay to use a software service from a particular company. But you won't need to download and install the software system for the service. You will be able to use its full range of functionalities from the website itself. Neat! Isn't it?

However, that inevitably brings the question of how these things are working. Common sense would prompt that its more than just the trickery of advanced HTML and PHP. Which is just within the scope of simply developing a website.

Well, it goes beyond that and makes use of a totally new concept. It is called a Web Development Framework. This is used in the developmental process of all the functionalities that those websites provide. And with the capabilities of these Web Development Frameworks that we're talking about, there'll be a lot more.

So, read through to find out about the Best Web Development Frameworks 2018.

What is a Web Development Framework?

Before we go ahead and dive in straight to the new developments in this field, we need to give a complete context of the issue that we are tackling. So, let’s start by giving a proper definition of the Web Development Frameworks.

What these basically do is, give you a well-set method for developing functional applications on the web. Once you program them properly for whatever action that you want, it will be automated from there onwards.

Although this is the bloodline of the various dynamic websites, it is used in the development of static ones as well. It is based on one particular programming language. Developers as well as web redesigning services put together different kinds of online applications.

Now, there are different types of backend development architectures that are available for use. Depending on what it is that you're trying to do with your development project, you can choose from either the Model View Controller or the Three-Tier System.

One is Server-side coding for interactions between robust storage databases and the users going on. Also, there is Client-side coding where the operations are embedded into the client's browser. There are pros and cons to both and the one you need to adopt depends on the task at hand.

So, in the upcoming section, let's dive in deep into all the technical stuff related to the advancements this year in the web development frameworks.

Best Web Development Frameworks 2018

We have already laid a foundation on what these web development frameworks are. There has been lots of progress this year in terms of the web development frameworks. Both for the front-end, as well as the back-end. And all of that will be quite significant for you as the trends from this year are going to dictate what's to come in the near future.

Following are the different web development frameworks that you need to be on the lookout for, this year.

Frameworks For The Frontend

This particular category concerned with the front-end developmental aspect of the websites.

Ember

This is one of the most widely used web frameworks for the front-end. This is made out of the MVVM, an acronym for the Model-View-ViewModel layout of software architecture.

The best thing about Ember is that it allows for simple usage straight away. Minimum need for tweaking, if any on the users part. The success of this particular framework can be in part that is attributed to the operational concepts it has adopted.

‘Convention over configuration' is one of those concepts. It helps the user with a better foundation for starting out on their projects. Other than that there is the idea of ‘Stability without stagnation'. Rolling out major updates can upset the developmental process. So, it will be done in small steps of increment.

The major users of Ember include the big names like Microsoft and Netflix. And this one is going to be a big player this year.

Angular Js

Do you want to build applications, all within a single page? Then this one is going to be your master tool. Google put together this framework and it is quite suited for SEO purposes as well.

Client-side coding is the main forte of Angular Js. And, what it does is expand the capabilities of plain HTML coding. Into a full-fledged application-based system. The best part of Angular Js is that it is usable alongside other libraries.

Giving you the capability for a professional website development without any extra cognitive effort. The users include Google themselves, PayPal and many more.

Vue Js

This one is the new kid on the block, which came out of a singular endeavor. Which over time bloomed and is now one of the most sought-after web framework systems. This particular web framework is progressive.

Which means that if you were developing with any framework from beforehand and now you want to use Vue Js for whatever reason, you can do that.

There is a little bit of skepticism among the developer community as to its legitimacy. However, with more and bigger names in the industry starting to use Vue Js. It is going to catch on really well in the days to come.

Frameworks For The Back-end

And now, here are the web frameworks serving the backend of the websites as well.

Django

It is one of the top players among the framework systems for the back-end. Django is arguably on top of the mountain. It is created with the famous Python programming language.

Django, by the way, is a Server-side type application. It has a lot of good qualities for which it has adopted so much. Among those qualities which make it what it is, its well-roundedness in terms of capabilities. And also the security it provides makes it all the more remarkable.

As a testimonial of sorts, we can give you a name of some of the websites that make use of it, as of this year. MacArthur Foundation, Pinterest, Mozilla, and National Geographic use this framework. This just tells you how reliable it is and is going to be around for a long time.

Asp.Net

Microsoft's very own Asp.Net is one of the best web development frameworks. It has some characteristics that make it useful the way it is. First is caching, with which working with a lot of different complex pages becomes simpler.

Then, there is the principle of ‘Code Behind Mode' which makes maintenance of the web application very smooth. Finally, the State Management facility with Asp.Net is very cool as it takes care of it for you, without you having to do anything extra.

Ruby On Rails

This one is a pretty colorful one, considering all the talks there is around it. People in the developer community have been sounding bells of its demise. Moreover, nothing can be further from the truth.

Ruby On Rails is relatively easier to understand and work with. And the code can operate without you having to test it at every step. That makes it the perfect choice for newcomers in this industry.

They will be able to get good functionalities from this framework without that much technical complications. And in 2018, where the numbers of startups are more than ever, Ruby On Rails would not just survive but also thrive.

Wrapping It Up…

At this point, we have discussed all the things starting from the basics of the web development frameworks. As in what it is and how it is relevant to you. Then in the main part, we laid down the details of the best web development frameworks in 2018.

It doesn't matter whether you are a serious developer or just someone merely dipping their toes in it. With what you just learned about what's to come in the near future, you now have a solid footing for if you want to get into some of it.

These frameworks are going to be around for a while and as for the question of which one to learn. In case you're thinking about it, you can pick any. Just learn it well. All the best.

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Expensive eCommerce Mistakes

5 Expensive eCommerce Mistakes You Should Avoid

The rise of the internet and the effect it has had on business as a whole is truly remarkable and astonishing. The online marketplace is constantly expanding to meet the needs of an increasingly large pool of customers. Additionally, you can now buy just about any product or service available on the market online This rising connectivity means that customers expectations in the online market are constantly changing and falling behind in staying ahead of the times with your e-commerce will surely lead to a sorry end for your business. As a result, it’s incredibly important to make sure that your e-commerce solutions are on point and to your customer’s liking. It’s important to sell things online in the correct manner. In this article, we’re going to outline several common e-commerce mistakes that you should avoid in your company.

 

1. Website Woes

Considering that your website is the representation of your business online, then it should be an absolute top priority in order to improve your e-commerce numbers. We recommend by first making sure that your website has a strong, appealing, and most importantly clear design. This isn’t to say that your website should just be pretty in design, it should also be precise in its functional design. An example of a functional design to consider is to try and reduce the number of clicks-to-buy on your website. The fewer clicks a customer needs to spend to purchase from you, the more likely you are to complete the sale! Make your website a pleasure to behold and use. Additionally, do not skimp on investing to make sure that your website continues to function smoothly after you’ve made it. Your customers will immediately flock to your competitors if they have technical problems in trying to complete a sale with you, so  make sure that your multi vendor marketplace works properly.

 

2. Customer Service Anguish

Assuming that a customer successfully completes their purchase, a very easy way to lose that customer permanently is to fail to support them sufficiently. It is a well-established fact that repeat customers are far more valuable to any business than new customers. So, make sure that you provide as excellent a customer service experience as you can. If you can prove to a customer that their time and money is extremely valuable to you by showing them support, that customer is going to stick around. Additionally, happy and loyal customers will spread the good word about your business through reviews. If you can prompt customers to leave reviews, preferably positive reviews, of their experiences with your company then your business will be a sure winner.

Expensive eCommerce Mistakes3. Failure To Research

It should almost go without saying, but research is and always will be a key foundation in any successful business. Unless your business is a true innovator and standalone in a market space, which is extremely unlikely, then you have to make sure to be aware of what your competition is up to. Researching your competitor’s e-commerce solutions is remarkably quick and easy. Just try to buy a product or service from them and carefully observe how they do it. What you’re specifically looking for are ways that you feel you can improve your own e-commerce experience for your customers. Another excellent route of research is to read customer reviews for your competition and look for common complaints. Thus, the ultimate goal of researching the competition is not to create an exact copy of their e-commerce solution, but to build an improvement of it. Build on your competitors' weaknesses and their customers should find it easy to filter to you for their needs.

 

4. Shipping Shockers

If you’re providing physical products purchased online to customers, then you will inevitably have to deal with the difficult realm that is shipping. Failure to build solid shipping logistics system will surely spell the end of any business. The range of problems to consider within shipping is vast, but ultimately the whole problem winds down to two simple points: Make sure that customers receive their products with as little hassle as possible, and make sure to give customers the choice of their preferred shipping. Any customer that has ordered a product from your company expects that product to arrive promptly and safely. You should be striving to make sure that the customer’s experience with shipping is as simple as possible with as few hassles as possible. An easy purchasing and shipping experience both come together to help build confidence and trust in any customer. While it seems counter-intuitive to complicate the shipping process by giving customers a choice in shipping, we strongly recommend that you still do since it allows the customer to convenience the purchasing experiences in their lives. If your company deals in digital products and services, then these two principles still apply. For instance, make sure that customers receive program activation keys promptly in the manner of their choosing.

 

5. An Inability To Let Go

One of the greatest annoyances that consumers experience in the online marketplace are companies that flood the customer with marketing that’s not been asked for. Particularly, it’s important to treat customers email and information with extreme due diligence and not to abuse it. Make sure that customers always have an easy out from dealings with your companies and absolutely make sure not to try and hold on to them. This is particularly true with email since nobody appreciates receiving spam email. So make sure that you aren’t the generator of that spam for your customers! Operating in a clear, open, and honest manner will build trust in a customer that’s leaving and they’re more likely to come back in the future.

 

In conclusion, then, the ultimate mistake that any business can make with their e-commerce solutions is to make them too complicated and cumbersome for their customers to use. You should always be striving towards a simple process that is efficient and ultimately easy for any customer to use. Research your competition, build your website clean and functional, support your customers adequately, make sure your logistics are solid, and respect your clients. Lookout in your business for the mistakes we discussed here, and you should find success in the online marketplace.

 

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WordPress Theme

Tips To Help You Select The Perfect WordPress Theme

Tips To Help You Select The Perfect WordPress Theme

 

Most beginners get really confused when it comes to selecting a theme for their WordPress site. There are thousands of options available, which includes both free and paid options. You can get really indecisive when it comes to selecting the best theme for your website.

WordPress themes come with tons of customization options. You can also go for WordPress website development services which will help you to select the right type of theme which will suit your business aesthetic.

Here are a few tips which will help you to select the right type of theme for your website:

 

Go for simplicity

There is a myriad of options available when it comes to WordPress themes. There are certain design layouts which are full of bold animations and complex layouts. However, you don’t really have to go so crazy with the layout. Go for themes which are appealing and without compromising its usability and simplicity.

 

The theme of your website should not be overly complicated and should be able to guide your users towards the information they are looking for. You users should be able to find their way around your website. Your website theme should be able to attract new users and subscribers.

 

Choose responsive themes

Responsive themes are which adjust their layout according to the screen size. A significant number of users operate websites from their mobiles. Majority of the traffic is generated from mobile users. Even Google shows mobile-friendly websites on top in the mobile searches.

A website has to be fully responsive and mobile-friendly. WordPress websites are responsive by default. However, there are certain sellers who are selling sell fixed layouts which are not mobile friendly at all. Thus, you should make sure that you test a theme before you choose it for your website.

 

Check browser compatibility

Every individual uses a different browser. Thus, it is important to make sure that your theme looks perfect on every browser. Sometimes, it might happen that your theme looks great on the browser that you use but it might look broken in some other browsers.

There are various compatibility testing tools available where developers can check the compatibility of the themes with different browsers. You can run some basic tests on different browsers like Safari, Google Chrome, Firefox etc.

 

Supported plugins

Plugins are the real heroes of WordPress. Plugins enable the developer to do anything for your WordPress websites. There are plenty of WordPress plugins available to choose from. Gravity Forms, Yoast SEO, W3 Total Cache are some of the most popular plugins which are widely used. Your developer can help you choose the right type of plugin depending upon the requirement of your website.

 

Page builders

Page builders are plugins which enables us to create various page layouts using drag and drop user interface. Various WordPress themes come with pre-installed page builders. However, these pre-installed page builders can produce a lot of unwanted code. If you ever switch the theme of then those pages will require a lot of cleaning up and coding.

You must understand that the WordPress theme plays a crucial role in your site’s SEO friendliness. No matter how good looking your theme is it can still generate poorly coded HTML. This could highly degrade your website’s performance on the search engine. Premium WordPress theme developers will ensure that their pages are optimized for SEO.

Another way of judging the quality of the WordPress theme is by going through the ratings and reviews. For free WordPress themes, you will find ratings and reviews just below the ‘download’ icon. However, you should know that almost every WordPress theme gets bad reviews, you should refrain from those themes which have unusually high negative reviews.  

 

 

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