Off Topic

Legal Leverage: Dancing With Corporations In Court

One of the hardest places to be in any kind of legal practice is corporate. You better believe there are giants in the business world that will never take a beating lying down. They have literally billions of expendable income on this kind of thing. They will pay the best of the best lawyers and attorneys to fight their corner until the cows come home and then some. So as a legal firm that is on the end of prosecuting or otherwise helping the main prosecution team, what can you do to not be crushed by the other side? You should have all your ducks in a line when you go for the attack but the infrastructure you use to make sure that happens is also important. For example, you might have some of the best, youngest and brightest brains in the business, but if they don’t have access to every single thing they need while on the road or at home, then you put them at a time and information disadvantage. This requires your legal firm to make sure you are using the best software and aware of the best legal practices so you can dance the dance when you need to in court.

Direct and be in the loop

As you imagine there are things you need to collaborate on when you’re part of a prosecuting team. A corporation may have hired you and other firms to fight their case but given each team a different duty. You might be the research team for the prosecution or vice versa. What you need is a good case management software. If you are part of the head team or even, are actually fighting for your corporate client yourself, then you’ll need something like a district attorney case management software. Here you will have access to thousands of pages regarding laws, similar cases that have been won or lost, and potentially your own history so you can see what kind of tactics were utilized before. With such software, you have an immense amount of research material at your disposal and you can therefore have an easier time trying to find loopholes and grey areas.

https://www.youtube.com/embed/jeuREdkbKS8

Know their and your own client

Every business has it's own set of rules that will be used internally. These are usually called domestic laws or rather terms and conditions sometimes. They will be legal documents that are drawn up for employees, advertisers, news networks, other businesses, individual clients such as investors, and of course the government of the land. You should know your client as much as you can so study their domestic corporate law. For that you will need to use a cloud system which you can access at anytime and anywhere. These documents can be in PDF format and also signed online using new software that allows authentication via mouse movements. You never know you could find a loophole in the party opposite case from their own domestic corporate law.

Studying and saving the domestic corporate law of the other side gives your legal leverage. You might know their own rules better than they do which you can access via a cloud system.

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6 Most Effective WordPress Website Design Tips

Web Designing, as the name suggests, entails both creativity and technical know-how. The term in common parlance, however, is generally used to describe the design process in association with the client related design of a website. But more broadly, it encompasses in its ambit a wider range of skills and disciplines. These are web graphic designing, interface designing, authoring, user experience designing and search engine optimization. Web designing is usually taken up by a team with each individual or a duo or trio taking up a certain aspect of the designing process but sometimes a single person has all the skills required for the same.

In this regard, it becomes impossible not to mention WordPress as it is the most popular platform for creating websites. It is extremely affordable and easy to use which instantly makes it a people’s favorite. Besides this, you also need to put in other efforts in order to conjure up a website that can turn its visitors into followers. Mentioned below are 6 effective tips and suggestions that help you enhance your Web Design Company India followed by web design companies in India.

1. Have a layout ready: Like every other enterprise, you must ensure you have a plan before you start working on your website. You must take time to map out your visitor’s journey from the time they first visit your website till the time they become your customer. Make sure you know what content you want to have so that you can follow up on the leads easily. There are certain elements which can cause your website to lose its value. Unnecessary animations and images or complicated content can make your visitors lose interest almost immediately. Therefore proper planning undertaking before commencing comes in handy.

2. Use of Plugins: Plugins can enhance your brand by increasing engagement with the customers. They also significantly add to the functionality of the user interface of the WordPress website. You can collect user data, encourage more and more signups and makes it smoother to build on ongoing relationships with customers who are visiting your website. Similarly, putting in too many plugins can cause unwanted trouble.

3. Parallax scrolling:  This is a very simple motion design technique but at the same time it is super effective and attractive. The images in the foreground move faster than the background. This makes for an eye-catching effect. It is also very easy to develop and adds to the visual element of the website.

4. Ace the White Space: Nobody likes reading a page crammed with information. Heck, nobody likes to even look at it. Do not go overboard with the content and cover every inch of the celluloid screen with words. Let the white space work its aesthetic.

5. Fonts are important: You would be foolish to think any font will work because at the end they all read the same. Wrong; font really can make or break the deal. Font pairings require careful thought.

6. Complementary images: What’s better than a picture or an image to add on to the value of what you want to convey. Especially in the age of memes, go ahead and add a meme or a vine that is both popular and fitting for your content’s complementarity.

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Blog Posts

10 Important Tips to Get Improved Results From Your Blog Posts

So you’ve been trying to get improved results from your Blog Posts for a while now.

You see others do it. And it seems like everyone makes it look so easy.

But for some reason, success keeps eluding you.

But now, you’re going to be armed with the same tips,

Tricks and secrets that other blogging experts know that get them great results.

So give these tips a try and see if they don’t work for you too...

  1. Write for your target audience

The first tip to getting improved results from your blog posts is to identify your audience, uncover their needs and write a blog post that solves that need.

The best way to uncover the needs of your audience is to perform a competitor analysis and industry research. Thus, you have a proven reason for writing on a specific title.

If this sounds complex to you, it isn't, here are my top four favorite tools that you can also use:

  • Quora

Find questions your audience are asking using this resource. It is similar to an online forum, but it's not an online forum.

  • Twitter advanced search

This is another free resource that you can use. Just type in your keyword into twitter search and add the word "questions" to it. It will display all the questions being asked by your target audience.

This is a free tool; it displays the most popular keywords searched by your target audience.

  • SEMRush

With this tool, you can observe your competition and see how best you can modify their ideas to create a unique blog post for your audience.

  1. Use highly attractive headlines

Without a very attractive headline, it is highly likely that your blog post will neither be read nor be shared.

To find the emotional marketing value of your headline, I suggest you analyze it with EMV headline analyzer or Headline analyzer by CoSchedule. Coschedule's headline analyzer will even provide you with tips on what to do to improve your headline.

  1. Break the page with subheadings

Formatting your blog posts is very important, your audience will skip your blog posts if it's just one giant paragraph.

One major benefit of using subheadings to break your blog posts is that it entices skimmers (those who glance through a blog post before reading it) to read your blog posts.

Two other proven ways to format your blog posts are:

  • Writing in easy-to-digest sentences
  • Emphasizing key points in your sub-headlines

Apart from formatting your blog posts, they should also be easy to understand.

You can test your posts' comprehension level by using the readability test tool.

  1. Use bullet points to break up your content

You need to highlight your best information because most people (including your audience) skim before they read.

Bullet points and subheadings are perfect for creating content that can be "skimmed"

To write fascinating bullet points, here are three proven tips you should keep in mind:

  • Each bullet point should express a clear benefit.
  • Treat them like mini-headlines and write them as such
  • Each of your bullets should not exceed two lines
  1. Use images to break up your content

It is a proven fact that visual content is more understanding for the human brain than written content. Hence, you can get improved results from your blog posts by adding captivating images.

You can design an image with Canva or purchase premium images from Shutterstock or any other similar website.

Another advantage of using images is that you can use it for SEO purposes on Pinterest, Instagram and other visual websites.

  1. Optimize for SEO

Though it doesn't make sense to write for SEO, it doesn't make sense to write without it as well.

Let me explain.

When you are writing for SEO, you will be 'stuffing' your content with various keywords. But you can still optimize your content for Google's organic search by using these five proven tips:

  • Interlinking your content
  • Adding image alt attribute
  • Optimizing for focus keyword
  • Add proper meta description
  • Add proper meta title

If your website is powered by WordPress, I recommend you use a free plug-in called WordPress SEO by Yoast to optimize your content for SEO. It will show you what you need to do and displays a 'green' color when you've successfully optimized your content for SEO.

  1. Write an optimized first paragraph

The best way to do this is to use similar keywords in your headline and first paragraph. Don't use too much preamble in your first paragraph, make your point quickly. You should also provide a summary of your content in your conclusion.

  1. Include one call to action

Don't confuse your readers with many calls to action. Include just one to make it easy for them to take any action. A call to action can be:

  • Leaving a comment. For example, leave a comment below to share the tip(s) that you use in getting improved results from your blog posts.
  • Sharing your blog post
  • Following you on your social media channels
  • Or even, purchasing your product
  1. Be consistent

Simply put, you need to post more often.

After implementing all the tips above, you can still get better results by posting often.

But don't forget that your niche and your audience are key factors that will determine the frequency of your posts.

Apart from these key factors, other factors you should consider are:

  • Frequency: the frequency at which your competitors publish their posts, you don't want to be left behind. Do you? You can use a tool called WhatRunsWhere for this purpose
  • SEO traffic: the more the quantity and quality of your blog posts, the better your SEO traffic.

If you need help with any part of the content creation process, you can outsource some parts of it.

  1. Ask for contribution from other experts in your industry

This technique works because it boosts your credibility within your industry and the guest poster will also have a bio that links to his site.

If you don't know experts in your industry, you can use tools such as mention (this tool is not free, but you can use their 7-day trial version to test-drive their effectiveness) or Buzzsumo to find them.

Conclusion

And there you have it – 10 important tips to get improved results from your Blog Posts.

Now that you know these tips, there’s just one thing left for you to do: take action.

So get to it now.

Author bio:

Smith Andrew is a Jr. Content writer working with Ranking By SEO. In his corporate life he write many blogs and articles on SEO, Link building, SMO and many more.

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WordPress Video Tutorials

How to Integrate WordPress Video Tutorials on WordPress Websites?

This post discusses Best Plugins to Integrate WordPress Video Tutorials on WordPress sites with an easy-to-follow process to make your content more engaging & user-friendly.

A huge number of business are swaging around the internet. It is not only because they have realized the cost-effectiveness of it, but new technologies have also encountered them in every couple of months. So, if you are willing to run a website then let me tell you WordPress is the best open source website creation tool which is written in PHP. It powers 20% of the web.

So, now if you have planned to run a website on WordPress, it is great! But are you finding it hard to interface with site management and content creation? Then don’t worry. There are many integrated video tutorials which will help you to learn how to use WordPress in a few minutes. Of course, there are plugins which can simplify your learning experience by providing a video library by providing an easy setup for selecting videos to display to the users.

# Learning with Video is Effective

Using video for learning is practical in many ways. They are easy to create, easy to distribute, and can be re-used. Human brain process visual information in within few milliseconds. So, it is vital for users to create an effective video. The current rate of video use for online corporate training has been reported at 33.5%. The cost savings from video training is implied, and the convenience cannot be matched.

Thus, if video training is enabled in WordPress especially for freshers, they will be more clear about how to use it. By integrating video tutorials in WordPress site, we are just meeting our users where they are.

Here are some Best Integrated Video Tutorials Plugins for WordPress:-

1. CM Video Lesson Manager

This Plugin quickly manages the video courses and webinars for its users. It offers its administrators and users to leave a comment, track progress, and mark favorites. The plugin also supports pay-per-view channels for a limited period of time.

CM Video Lesson supports watching videos generated on Vimeo Private Video Channels and displays videos on any page or post on your WordPress site. The best out of this plugin is that it supports payments, student tracking, personal notes, and bookmarks.

Special Features of CM Video Lesson Manager:

– Helps in seeking Vimeo channel and private videos

– Provides the user to comment on each video description

– Offers to bookmark the favorite videos

– Allow the admin to edit plugin labels and set a price for watching channels

– It provides the room for improvement as it shows progress report according to the user and channels visitors

2. Video User Manual

Video User Manual was built way back in 2008 and gives the end user both a video and online manual. The plugin offers to explain the functionality available to editors in the WordPress. It installs over 80 video tutorials in the client’s WordPress dashboard teaching them everything they need to know. The videos are entirely updated and use non-technical language and clear graphics which helps your clients to understand quickly.

Best features of Video User Manual are :-

– Easy customization, allows for the integration of your company logo and your videos.

– Hide settings from admins which avoid troubles from lost or changed plugins by clients.

– Simple and professional helps to paste the title, and the URL of your video into the options page and your video will then display.

3. WP 101

WP101 is amongst the successful WordPress tutorial series. It has been praised as the “gold standard” for WordPress tutorials. It gives the user a substantial introduction about WordPress within few minutes. WP101 has 101 professionally produced videos and partnered with Yoast SEO.

It allows the users to add the custom videos itself. The list appears in the bottom along with WP101 videos. The user can visit the settings panel and add new videos by just pasting the video embed code from the video hosting provider.

The best out of WP101 features:-

– Install on up to 5000 client sites depending upon the plan

– It has 20 WordPress 101 videos.

– Offers 13 Yoast SEO videos

– It has white-labeled (i.e. no logos or branding, reinforcing your reputation and adding value to your business offering)

– Closed-captioned videos which ensure everyone has equal access to our WordPress training.

– Videos are automatically updated

– Install on all your clients’ sites

– Fast-loading videos with no impact on your website’s server

4. Integrated Video Tutorial

 

WordPress Integrated Video Tutorials Plugin provides easy access to the entire WPMU DEV WordPress Video Tutorial library on the website or network. This product is available under the GPL License. The plugin offers to display tutorials network-wide on both the front and back end from the dashboard viewer to individual and group video embed codes.

Its distinctive features are:-

– Offers the latest information on premium quality

– Hosted and Guaranteed: Each video is hosted on our powerful servers and is delivered with unlimited plays, unlimited bandwidth and is SSL compatible.

– It is accessible and flexible i.e. it shows the videos from a sleek video player designed to blend with any theme.

– It has one API for all your sites

– Unlimited bandwidth and Plays

– Offers customizable playlists

– One-click contextual video access

5. WPLifeGuard+

WpLifeGuard’s is great WordPress video tutorials which help to learn using WordPress. It is simple and covers the WordPress dashboard which is ideal for anyone new to or experienced with WordPress. All you have to do is install LifeGuard+ Assistant on all your new client projects, and users can learn how to use WordPress just by watching the WP Lifeguard videos. The major drawback of WpLifeGuard plugin is that you cannot add your videos into the mix. The best out of it is that every time the user can get new updated videos.

Wrapping Up

All these plugins are of excellent and have some unique features in them. So how do you choose which one to use for your project? You can go through each plugin more in detail further and according to the depth of video coverage you want and customizability you are looking for then, you can go ahead.

 

Author Bio:- Priya is a Technical SEO at Hopinfirst.com : SEO Company.  She has 3 years experience in SEO, content marketing, and campaign management. she’s devoured every scrap of knowledge about search marketing and applies it daily as Technical SEO at Hopinfirst.

 

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eCommerce Trends That Will Mark This Holiday Season

As the holiday season is at the very doorstep, every eCommerce business is thinking about the best ways to show your appreciation and spark new interest in your leads, generate a lot of new ones, and make as many sales as possible. After all, the holiday season is that period of the year when your sales are going to peak, and it is an opportunity that you never want to miss.

The fact is that eCommerce is booming, but it is important to be aware of the current trends that are most likely to work. Every year is marked by its own set of methods and practices, some of them coming and leaving, while others just evolving into much more powerful versions of themselves. It is up to you to grasp what works best for your particular industry and niche and use it to your advantage. Web traffic is crucial, so don’t forget about your SEO efforts, but there is also design, marketing, and other aspects that you must think about carefully.

So, get ready for the holiday season the right way, and be one of those eCommerce stores that is going to be on top.

Build up anticipation and prepare

What you need to be aware is that your window opportunity isn’t big – it’s quite the opposite, in fact – and every other eCommerce business in your industry will be fighting for pretty much the same target audience. This is why you need to start building anticipation early. Start with your mailing list, and, of course, your social media channels.

Now, it is pretty important that all of your users have their own segment in terms of what they are after. This is all because of relevance. You want everyone to get the kind of offer that is specifically appealing to them. As the holidays come near, move slowly from teasing people with ambiguous ads and slogans, to openly presenting what you have to offer. In order to keep everyone informed, come up with your own branded holiday hashtag, pin a post to the top of your social media page, or make sure that all your newer blog posts have a Call-To-Action that lets your customers know that it is high time that they have subscribed to/followed you, because that way they will be able to learn more about your holiday promotions and sales.

Think mobile

eCommerce Trends That Will Mark This Holiday SeasonIf you aren’t already fully aware that we are living in the era of mobile devices, then you really need to get out from underneath that rock and embrace this fact. Long have passed the days when mobile marketing was merely an addition to your strategy. Today, it is pretty much impossible to be a successful eCommerce business without having a website that is mobile-friendly. In fact, Google has even made mobile-friendliness one of its priorities in term of ranking.

So, if you really want to make it big during the holiday season (and generally any time during the year), according to experts such as All Web Design, you simply have to invest in a good mobile solution, such as Responsive Web Design. When the holidays come, people will be crawling all over the web for what they need, and the fact is that the majority will be doing that via their smartphones. So, make sure that your website provides them with the perfect journey to conversion.

Incorporate a chatbot

Chatbots have become quite advanced and extremely useful for eCommerce businesses. First of all, they are the first way that customers interact with your website. A lot of them use AI, which enables them to answer more complicated questions, offer products that are related to what the user has looked for, and actually engage in discussions.

Even without a complex AI, they can be immensely useful for your website. The fact is that conversations with eCommerce stores generally follow the 80/20 rule. This means that about 80% of people ask simple yes/no questions, which any chatbot can handle easily. The remaining 20 percent will ask for more details about a certain product, where you can step in and respond. Generally, chatbots reduce the time needed to provide the best possible customer support and make it less stressful because your team of employees no longer has to go far and wide to answer every possible question.

It is also important to mention that chatbots make other things easier as well, such as tracking packages, cross-selling and up-selling, and so on.

Track your results

Finally, you must be aware that when the shopping spree ends, your job isn’t over yet. As we have ascertained, eCommerce is constantly evolving and coming up with new trends, and this is largely due to people tracking their results and improving on the particular year’s success or failure. Lucky for you, social media website, surveys, as well as, of course, your own tracking via your preferred tools, provide you with the data that you need.

You must always keep track of things such as Cost Per Click (CPC), Return on Investment (ROI), Customer Retention Rate (CRR), Cost Per Mille (CPM), and of course, and complaints that your customer may have had.

When the holiday season comes knocking at everyone’s door, it is time to amp up your eCommerce efforts and embrace the trends in order to be at the top amongst the enormous competition. This is the time of year when the sales can go through the roof, and it is up to you to make that happen. So, stay ahead of the ever-evolving nature of eCommerce, and make the holidays fill your pockets.

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