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WP Engine Silver Lake

WP Engine secures $250M investment and announces revenue milestone

At Throlson Web Design we host all our clients WP Engine we have not had any issues just success with WP Engine as our hosting we couldn't be happier for them landing this huge investment and hope this year brings many improvements in this ever-changing Web Hosting community.

WP Engine secures $250M investment and announces revenue milestone.

Web Hosting is vital for websites success and sticking with a company who has a great vision and that is professional and dedicated to providing the best service possible.

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How to reduce your Website’s Bounce Rate

How to reduce your Website’s Bounce Rate

Websites have always been and are still being used as one of the primary tools for leveraging businesses. It is almost rare as a unicorn to find a business that is making insane profits without having a website. And that is because, for a prospective customer, a website is a door to the company’s products & services. Now some people may argue that choosing mobile app development could have been a better option, but then a website, somewhat, builds a foundation where you can connect with your customers in a much broader sense.

But then there are times when you wonder why in the world your website isn’t generating business as expected, despite spending a fortune on it. You start doubting your product, as well as your business potential. But most of the times, the real culprit is ‘Bounce Rate’.

 

What is Bounce Rate

The simplest definition of Bounce Rate is – it is the percentage of visitors that leave a website after viewing the first page. Even simply put, your product or service didn’t seem interesting enough to them. The effect of Bounce Rate on your business could be disastrous if, over the time, nothing is done about it.

According to a research, 26-40% Bounce Rate is great, 41-55% is average and anything above it is not what you should be aiming for.

So how do you reduce Bounce Rate of your website? If you are looking for an answer, this guide is a must-read for you:

 

Readability

The connection between Bounce Rate and readability is quite apparent; the better they understand, the more they are interested. If you have a WordPress website, you get a free SEO plugin from Yoast. Install it and follow the corrections it suggests to improve your content’s readability.

According to Yoast, a piece of content has good readability when:

  • Not more than 25% sentences have more than 20 words.
  • Punctuations and grammar have been well taken care of.
  • There is sufficient use of transition words.
  • Passive sentences are less than 20%

 

Use sufficient Infographics

Visual communication has always been much more efficient at getting the message across, compared to text only. People find it the content more engaging when you use pictures, GIFs, and videos to communicate. Besides, Google also gives priority to content that has more infographics. And if you good ranking on Google search; chances are, people already trust you enough to go to your website.

 

Integrate the content with your brand

Integrating the content with the brand brings uniformity and a sense of credibility to your website. The sections on your landing page should not feel scattered and must not talk about different or contradictory goals. Carry out extensive research on the tone of how others, in the same line of business as yours, pen down their ideas. Have a logo and a summary of your vision, mission, and offer, apparent enough on the landing page itself. The effect of appropriate content is almost the same on a website and app. That is why, the best mobile app development companies as well, understand the importance of appropriate content integration and make sure it has been seamlessly done.

Load-Time

According to statistics, a 1-second delay could cost you 7% conversions. According to another study, 53% mobile sites turn into ghost towns if the load times are more than 3 seconds.

What do these figures say?

It is that people don’t like to wait, period

You can decrease your website’s load time by using page optimization techniques like using compressed pictures and videos. Apart from that, using cached pages also decreases your load time as the server deploys web pages from local cache.

Only use authentic web-hosts to host your website. Some popular web-hosts in India are HostGator, GoDaddy. 

Author Bio:

Hari Krishna is a well-versed content writer working in FuGenX Technologies, an emerging mobile app development company New York. He likes to write on technology, start-ups and latest technological innovations that people like to know and share with others.

 

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WP Engine Word Press Hosting Cyber Weekend Deals

WP Engine

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WPEngine if you’re looking for hosting of an established site with more traffic (or want to position yourself for that in the future). They are more expensive but are WordPress specialists and are doing some great things for bloggers. I personally host all my websites through WP Engine I couldn't be happier with uptime and support.

*Offer valid for new customers purchasing any Personal, Professional, or Business plan only

Sale from now until Monday, November 27th 12:00 am CST timezone.

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Why you shouldn’t use Squarespace or Wix. Choose a professional designer instead

It’s easy to get swept up in adverts for website builders such as Wix or Squarespace that promise the ability to build your own website in minutes. As a small business owner, you’ve got to watch every penny. So why should you pay a couple of thousand bucks to a web designer when you can do it yourself for a low monthly fee?

But there’s a catch. There is always a catch. The kind of website that you build with Wix or Squarespace is a million miles away from the kind of website a professional web designer will deliver. As one of your business’ key pieces of collateral, it is important that your website does more than looking good. Don’t believe us? Here are five ways a Wix or Squarespace website will let your business down.

1. Your website won’t get found

Part of the reason many business owners get a website is to reach a larger customer base. SEO (Search Engine Optimization) is a great way for websites to attract users through search engines like Google. Website builders have notoriously bad SEO, however. Because these builders are drag-and-drop, they spit out a jumble of code that is so poorly structured it is hard for Google to crawl it. If Google struggles to crawl it, you'll rank badly. And there’s nothing you can do to improve it, either. That means that even if you hire an SEO agency, they will have a tough time working their magic on your website if it’s built using Wix.

2. It will look bad on mobile

You look at websites on your smartphone, right? Exactly, and so do millions of other Americans. In fact, more people access Google on their phones than on desktops or laptops. With so many potential customers using the Internet on their smartphone, it’s important that your website looks great on mobile devices. Unfortunately, these website builders primarily care about how your website looks on desktop PCs. There are no guarantees that it will work well or look good on smartphones. A web designer, on the other hand, will usually build up from mobile first to ensure that your site looks great on any device.

3. It will be slow

A fast website is key for great user experience. No one likes using a website that takes ages to load. In fact, most users will leave a website if it takes longer than a few seconds to load. If you want to convert visitors into customers, you need your website to be fast. Unfortunately, the bad code that makes it hard to rank a Squarespace website in Google also means your website will be slow. And just like with SEO, there’s very little you can do to improve it. A professional designer, however, will minimize code and images in order to make your website load as fast as possible. Your customers will thank you for it.

4. It won’t scale with your business

Most web designers will use a Content Management System (CMS) to build your website. This will usually be WordPress. A CMS lets you add new pages to your website and edit the content of your website after you have built it. So when you need to add a new service or write a new article, it’s incredibly easy to do. This isn’t the case with a website builder. Once you’ve built it, there’s very little you can do to change it. You’re stuck with it.

5. You can’t move it

Using a website builder like Squarespace or Wix doesn’t just mean that your website won’t scale, it’s also very difficult to move it if you decide to go in a different direction. Worse still, you don’t actually own the website. Wix or Squarespace owns the website and you must continue to pay them in order to use it. If you want to move away and have a website that you own or control, you’ll have to start from scratch. It’s much easier to hire a professional web designer from the start who can build a great website that is actually yours to own and use as you wish.

See? Using a website builder like Wix or Squarespace isn’t all it is cracked up to be. If you care about your business and want to hire a professional web designer, get started with a free quote from us today. We can build the WordPress website your business deserves.

http://www.throlson.com/free-quote/

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Web Hosting

Your Web Hosting search ends here

Searching for the Perfect Home for Your Online Business: Web Hosting

It might seem a bit intimidating when you first start the process of bringing your business online. Your head is spinning from the many options you see online. Where do you start? What is the best home for your business online? You know what you want your customers to see. You understand that it is not prudent to just put your website out there on the Internet by yourself.

Web HostingWeb hosting solves many of the issues that website owners face to get attention and keep their website running 24/7. The web host can provide a home for your business online by giving your website an identity on the Internet and by maintaining the site 24/7. As you are aware there are many web hosts out there for you to choose from according to what you need. When you are first starting out online, the dazzling array of web hosting providers can be intimidating. Fortunately, there are quite a few web hosts that understand how intimidating these choices can be to someone who is starting a website for the first time.

 

The nitty-gritty of web hosting

When it all comes down to who you will select to host your website, the main thing to remember is that the web hosting provider is reliable. In other words, reviews of the web hosting provider are positive in three key areas.

 

  1. Uptime-You need to know if the web host's server has issues with maintaining websites 24/7. The better the score with keeping websites running smoothly, the more business you'll probably receive online.
  2. Ease of upgrades- This includes power upgrades and memory storage options with security features that protect sensitive information.
  3. Ability to create more than one domain name-This means that you can have more than one “home” on the Internet.

 

The choices you make for web hosting providers often come down to what you expect your website to do. All web hosting providers should provide you with basic web hosting features such as Cron and Server Side Include (SSI) that allow you operate and maintain the website.

 

The Drivers-Shared, Dedicated, VSP or Cloud web hosting

Now that you determined what you want in your website you next need to determine what type of web host provider you'll utilize for your website. Some of the drivers in this process are how advanced your IT knowledge is and cash flow. Other drivers are:

Shared web hosting

  • Hosting ServersEase of installation and set up
  • Price
  • Flexibility of features

 

Shared web host providers are the cheapest in price and usually the easiest to install and update. Bluehost is the most popular shared web host because its powerful platform is easy to install and easy to update. The price is right for individuals or small businesses just starting out.

 

The downside with shared hosting providers is that you are sharing space with other websites on the same server. There is also not as much security on shared hosting servers as there is on other hosting servers.

 

Virtual Private Servers-web hosting

VPS HostingThe biggest difference between shared web hosting and VPS web hosting is that it's more secure and more private. Each user receives his own slice of CPU time and space which is shared by the same server. This means that each user is responsible for what happens to their memory and has control over the content.

The downside is that it is usually more expensive and time-consuming to install and set up. It also requires some technical knowledge to get the connections up and running to the server.

 

Dedicated web hosting

This type of web hosting is for technical experts who want the responsibilities involved in running and maintaining their own websites. The biggest benefit is that you have control over your server and are in charge of everything that goes on it.

The drawbacks are that whatever goes wrong is your responsibility to fix. This is the reason why it really isn't prudent to put your website out there all by yourself. There is also a higher cost involved with this type of web hosting.

 

Cloud web hosting

Cloud web hosting has become very popular over the past five years or so. Cloud web hosting is different because there is no set server directing web traffic. Everything is done through a virtual interface which directs traffic and has unlimited memory capabilities. This type of web hosting can be either public or private. Public clouds are virtual clouds that gather public information and direct it instantaneously through the networks. Private clouds are more secure clouds that have gatekeepers for certain information.

The beauty of cloud hosting is that you can be as flexible as you need to be with your data. Most cloud web hosts have a “pay as you use” program set up. The downside with this type of web hosting is the fact that it is still considered very insecure.

 

Figuring out What You Need for Your Website

An important element to figuring out what you need for your website is determining your platform. The foundation of your home online should be solid enough to withstand frequent use. If you're not sure at this point what you need for a good platform, you might want to consider utilizing a web host provider that offers an “all-in-one” plan like the one offered by iPage. All-in-one plans take the guesswork out of creating the perfect website with the tools you need to ensure your website is running efficiently. When researching this plan you definitely need to consider how you are going to use the website.

The flexibility of clouds is probably the best reason to choose this type of web hosting. The stability of a dedicated web host is why you'd choose this type of web hosting. Beginners are best served with shared or cloud web hosting for their websites.

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