How To Prepare Your SEO For The Holiday SeasonNick Throlson
The weather is still far from cold winter days with everything covered in snow, and the holidays are only yet to come. Still, if you have a website, and have to prepare for all the online sales that you are going to have during the holidays, then it’s already high time that you start getting ready. In fact, you can never say that it’s early to start preparing for this period, as you need to be on top of your game when things start to get busy.
So, by now you have probably learned enough about SEO mistakes that you should avoid. Now, keeping the upcoming holidays in mind, you need to remember the fact that ranking properly on Google isn’t something that happens over the course of a day or two, so if you haven’t started working on your holiday SEO strategy, then you should do it now. Remember that next to Christmas, you’ve got a bunch of other important dates to cover, such as Black Friday and Cyber Monday. So come up with your best content for the occasions and get ready to rumble.
Create appropriate landing pages
Every upcoming holiday should have its own set of landing pages which should be based on keywords and terms related to that particular date. The pages can be static. All that is really important is that you put the most effort into keywords which will most probably trend online during that period, and learn a bit from your previous campaigns if you have had run them before.
Focus closely on the design of the pages so that they perfectly fit the given holiday. Make your theme be all about it, throw in proper decorations, and include appropriate images. Also, these pages will do just great for promotion via social media networks. Furthermore, your email marketing campaigns will lead directly to them, so that you get to convert for the desired keywords much better.
Offer holiday-themed deals
Your website’s theme does one part of the job, but you should also make sure that you offer your customers something that they will find valuable. Make sure that you are not just a copy of your competition’s idea, but provide people with something that they can only get from you. Rely on your strengths and show the true significance of your business both to you and your customer base.
Look at what other businesses are doing and take the idea one step ahead, or come up with something completely unique. Once you’ve got what it takes, promote it as much as you can (within reasonable limits).
Make sure that your online store’s frontend and backend are proper
Further, then creating the perfect landing pages, you need to make the best possible website content for your holiday customers and make sure that it’s perfectly optimized for your SEO efforts. What this means is that you make sure that some of the common SEO aspects are in place, such as H1 and H2 headers, page loading speed, as well as getting rid of any duplicate content.
Also, while your website visitors won’t be able to see your backend, it certainly has to be top-notch and fully SEO optimized, or things will go awry really fast. So, get all your code straight, make sure that every image that you use is well-optimized, and take care of your sitemaps, as it is of vital importance, according to expert SEO agency in Brisbane.
Don’t forget to think mobile
As you are probably well aware, a huge number of your customers will be purchasing your products by using their mobile devices. The number of mobile users is only growing, and there is no denying of the fact that we live in an era of smartphones, where even your old folks probably have one (even though they may not be as good as using it as youngsters). Therefore, it goes without saying that your website needs to be mobile-friendly.
And when we say mobile-friendly, it means more than just making sure that the screen resolution fits the screen of a given device. No, you have to optimize every little bit of it. Make sure that all the buttons are responsive and all choices are there for mobile users. Your customer base will be very disappointed if they come to your website and realize that they are going to have trouble navigating it due to it not being properly optimized for their device. This is generally the case, but during the holidays, it’s even twice as much important. Because this is when shopping becomes hectic, as groups of customers turn into crowds, and sales reach their annual peak. So, if your website doesn’t provide the right user experience to your holiday buyers, then they will certainly look for a similar product somewhere else.
Keep in mind that the holiday season is the time of the year when your sales can go through the roof. It is the most hectic period for all kinds of shops, which means that your website needs to be properly optimized for your customer base. You need to make sure that your SEO efforts are top-notch, and start preparing on time so that your website gets the most traffic as well as conversions once the chaos begins.