Web Hosting SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website's SEO

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It’s not surprising that many business owners want to cut corners wherever possible. Hosting isn’t something you can afford to compromise on, especially when you’re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website’s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn’t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won’t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don’t know that the website’s IP address can influence SEO to some extent. While it doesn’t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn’t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source - xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn’t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn’t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won’t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

Read more...
SEO Sins Which Could Limit Your Business Reach

SEO Sins Which Could Limit Your Business’ Reach

It is incumbent upon all small business owner, entrepreneur, and solopreneur to have at least a smattering of understanding when it comes to Search Engine Optimization. Whatever the size and scope of your business, and whatever the nature of the products and services you offer, it’s likely that your enterprise could benefit from attracting more new users to your online content. The bigger your reach, the more prospects you have and the more prospects you have the more opportunities you have to convert. Yet, while we all like to think that we have a handle on “this SEO thing”, many of us find ourselves inadvertently breaking the sacred commandments of SEO and unwittingly committing cardinal sins which could have severe consequences in the eyes of search engine crawlers.

Consulting with an SEO firm is a great way to fix SEO sins on your content and help to recondition your content to incorporate more good SEO habits. However, before you book your first appointment there are still a few things you can do on your own to identify SEO sins on your content and prevent them from wreaking havoc with your reach. Let’s take a look at some cardinal SEO sins which could limit the reach of your business…

 

Thou shalt not use high competition keywords

Keywords are a vital component of SEO, ensuring that your content is properly matched to the right search engine queries. However, when researching keywords for your content it makes sense to pick your battles. The more vague and nonspecific your keywords, the more likely it is that you’ll be putting yourself in direct competition with higher authority domains.

Thus, you should choose the most relevant and low competition keywords possible, incorporating technical terms where appropriate. This will ensure that your content reaches the right readership.

 

Thou shalt not stuff thy keywords

There are certain behaviors that are like a red flag to search engine crawlers. One of them is keyword stuffing. This is where the keyword is overused ad nauseum. Not only does it sing to a search algorithm “you’re being played”, it also disrupts the flow of your content, making it seem insincere and unnatural. By and large, you should aim for a keyword density of 10% or less.

 

Thou shalt not harbor broken links

Broken links in your content are anathema both to users and search engine crawlers. They can imply that your website is in a state of disrepair or that it is poorly maintained while also making for a frustrating experience for the user. Speaking of which...

 

Thou shalt not neglect thy UX

User experience or UX is an important part of website design. While many entrepreneurs put a lot of effort into making sure that their web design looks beautiful, they are less concerned with creating a pleasant user experience. However, UX does play an increasingly large role in SEO rankings. UX is a huge factor in bounce rates, scroll depth and time on the page which are important considerations for search engine crawlers.

 

Thou shalt not offend Google with non-secured domains

If your website begins with an http:// prefix rather than an https:// this means that your domain is not secure and, bluntly speaking, this means that Google does not like you! Not only will your website be treated unfavorably in search engine rankings, but users will also be treated to a “Not secure” warning which could undermine faith in your brand.

Steer clear of these cardinal sins and you’ll be well on the way too saintly SEO!

Read more...
How To Prepare Your SEO For The Holiday Season

How To Prepare Your SEO For The Holiday Season

The weather is still far from cold winter days with everything covered in snow, and the holidays are only yet to come. Still, if you have a website, and have to prepare for all the online sales that you are going to have during the holidays, then it’s already high time that you start getting ready. In fact, you can never say that it’s early to start preparing for this period, as you need to be on top of your game when things start to get busy.

So, by now you have probably learned enough about SEO mistakes that you should avoid. Now, keeping the upcoming holidays in mind, you need to remember the fact that ranking properly on Google isn’t something that happens over the course of a day or two, so if you haven’t started working on your holiday SEO strategy, then you should do it now. Remember that next to Christmas, you’ve got a bunch of other important dates to cover, such as Black Friday and Cyber Monday. So come up with your best content for the occasions and get ready to rumble.

Create appropriate landing pages

Every upcoming holiday should have its own set of landing pages which should be based on keywords and terms related to that particular date. The pages can be static. All that is really important is that you put the most effort into keywords which will most probably trend online during that period, and learn a bit from your previous campaigns if you have had run them before.

Focus closely on the design of the pages so that they perfectly fit the given holiday. Make your theme be all about it, throw in proper decorations, and include appropriate images. Also, these pages will do just great for promotion via social media networks. Furthermore, your email marketing campaigns will lead directly to them, so that you get to convert for the desired keywords much better.

Offer holiday-themed deals

How To Prepare Your SEO For The Holiday SeasonYour website’s theme does one part of the job, but you should also make sure that you offer your customers something that they will find valuable. Make sure that you are not just a copy of your competition’s idea, but provide people with something that they can only get from you. Rely on your strengths and show the true significance of your business both to you and your customer base.

Look at what other businesses are doing and take the idea one step ahead, or come up with something completely unique. Once you’ve got what it takes, promote it as much as you can (within reasonable limits).

Make sure that your online store’s frontend and backend are proper

Further, then creating the perfect landing pages, you need to make the best possible website content for your holiday customers and make sure that it’s perfectly optimized for your SEO efforts. What this means is that you make sure that some of the common SEO aspects are in place, such as H1 and H2 headers, page loading speed, as well as getting rid of any duplicate content.

Also, while your website visitors won’t be able to see your backend, it certainly has to be top-notch and fully SEO optimized, or things will go awry really fast. So, get all your code straight, make sure that every image that you use is well-optimized, and take care of your sitemaps, as it is of vital importance, according to expert SEO agency in Brisbane.

Don’t forget to think mobile

As you are probably well aware, a huge number of your customers will be purchasing your products by using their mobile devices. The number of mobile users is only growing, and there is no denying of the fact that we live in an era of smartphones, where even your old folks probably have one (even though they may not be as good as using it as youngsters). Therefore, it goes without saying that your website needs to be mobile-friendly.

And when we say mobile-friendly, it means more than just making sure that the screen resolution fits the screen of a given device. No, you have to optimize every little bit of it. Make sure that all the buttons are responsive and all choices are there for mobile users. Your customer base will be very disappointed if they come to your website and realize that they are going to have trouble navigating it due to it not being properly optimized for their device. This is generally the case, but during the holidays, it’s even twice as much important. Because this is when shopping becomes hectic, as groups of customers turn into crowds, and sales reach their annual peak. So, if your website doesn’t provide the right user experience to your holiday buyers, then they will certainly look for a similar product somewhere else.

Keep in mind that the holiday season is the time of the year when your sales can go through the roof. It is the most hectic period for all kinds of shops, which means that your website needs to be properly optimized for your customer base. You need to make sure that your SEO efforts are top-notch, and start preparing on time so that your website gets the most traffic as well as conversions once the chaos begins.

Read more...

Six Awesome SEO Strategies You May Have Forgotten

Six Awesome SEO Strategies You May Have Forgotten

The success of any online business depends on Search Engine Optimization. Today, you have to put more effort to achieve a top ranking as opposed to just creating a beautiful web design. Nowadays, Google is more advanced, it is smart than ever and it focuses on a wide range of factors when ranking a website.  

One of the strategies to ensure a successful SEO campaign is by optimizing your keywords for quality content. This can be done effectively by the use of a Google Keyword Planner. It is a modern technology that molds content in a way that appeals to the target audience. You may have also forgotten about these awesome strategies that can easily generate quality traffic to your website

  1. User experience (UX)

You may have overlooked about creating the best user experience on your website. This is a crucial factor in determining whether users will keep coming back to your site. For this reason, it is essential that you create a website that offers ease of use. Think about the attitude and emotions of a web user when accessing your site. Be empathetic and create a website that:

  • Loads faster.
  • Offers real-time answers to client questions.
  • Offers easy navigation.
  • Generates a call to action.

By answering these questions, web visitors will enjoy the best experience when learning about different products and services.

  1. Genuine backlinks

Google can rank you top if you generate genuine and quality links. The more genuine links your site has, the more traffic it generates. If you keep using ‘spammy’ links on your website, Google will automatically de-index it. For this reason, it is wise that you focus on building genuine relationships across different groups including discussion groups and blogging forums. One point to note is that you need to identify groups that match your niche as it gives you quality and right links for top ranking.

  1. Updated content

It is also easy to forget about the quality of content on your website. More and more users today prefer sites that are regularly updated. An outdated link is an instant turnoff to web visitors. It is therefore imperative that you keep your visitors entertained by offering more useful content.

The rule of thumb is to avoid fluff in your content. Ensure that what you post is relevant. The more you post quality and informative content, the more you attract traffic and even backlinks to your site.

  1. Get the right words

The choice of words in your site is equally an important factor to keep in mind. Do not include a lot of content while forgetting the organization of words. Let the content mirror what you are talking about as soon as a visitor clicks through your website. In this regard, take time to carefully organize words in your website to generate conversions and engagements in your pages.

Consider a writing style that is persuasive. Above all, use catchy headings and subheadings. It leads to quality Click Through and conversions while giving a boost to your SERPs.

  1. Title Tags

The other SEO strategy you may have forgotten is the title tag. It is an important element as it appears when you search for a keyword or a phrase. A title tag plays a major role in determining whether your site will generate the desired traffic or not.  

Therefore, to ensure that someone clicks through and stays on the website, work on a title tag is catchy and persuasive by

  • Including keywords at the top of your page because both search engines and users always search for keywords.
  • Avoiding stuffed keywords in your title tags.
  • Avoiding spammed title tags especially those generated by WordPress. Take time to optimize your keywords based on the information you want to pass across.
  • Use a language that is user-friendly to engage web visitors in a way that creates a memorable experience.
  • Last but not least, give your title tags the focus they deserve to enjoy quality traffic to your website.

   

  1. Content analysis

It is also easy to forget about content analysis when running a Search Engine campaign. This is an important component as it allows you to check for possible grammar errors, spammed content, and plagiarism. Web users get irritated with spammed content whenever they click through a website. Such a site also risks serious penalties from Google among other search engines.

As a result, it is wise to carry out a thorough analysis of your research before your site goes live. Similarly, have a clear checklist of what will keep you focused on the basics of your web content. A task template can do the trick as it offers a clear guide on what tasks to complete at a given time.

From the above tips, you will note that these are simple and useful yet easy to forget SEO strategies. They have the ability to boost your ranking in search engines. You only need to focus on your website, know how you rank with https://serpbook.com, identify your weak areas and work on them while maximizing on your strong points. Most importantly, keep your target audience in mind to create a site that is unique, informative and readable.

 

Read more...
Digital Marketing

Digital Marketing Made Simple A Step-by-Step Guide

Digital marketing made necessary – We can use this platform for any product to market on an electronic device.

In a simple language, digital marketing is a platform to get the attention of your audience for your business on the Internet.

In the momentum situation, loads of organizations settle on digital channels, for example, Search on Google, Email, social media, web-based promoting and their sites. Because Online marketing helps businesses to reach a right audience without spending much.

Below is the list of simple steps to be used in Digital marketing to reach your targeted audience.

 

  1. Website optimization Marketing

Search Engine Optimization or SEO is one of the essential components that encourage in rousing customers to visit your business website of php companies using online stages. It's tied in with marketing the cutting edge way!

From knowing who your target showcase is to acknowledging certainties that commute home this point, SEO today goes for drawing in potential customers who are keen on what you bring to the table.

You likewise need to consider critical factors, for example, mobile markets and upgrade in like manner. On the off chance that potential customers are not taking a gander at work areas but somewhat mobile gadgets, at that point you have to guarantee that you give a quality client experience.

Consider your keywords well. Move far from only one keyword and quit utilizing just that to endeavor to go up the positions. Keywords are currently substantially more about knowing and comprehending what your target audience is entering into the search engine.

Utilize content that has quality. Aside from not stuffing in keywords interminably, keep the content normal and centered.

 

  1. SEM

Search engine marketings give promoters or organizations the chance to put their advertisements just before customers who are roused to purchase their products without even a second's pause. No other medium can accomplish this. Any ponder at that point search engine marketing is so compelling and such an incredibly intense approach to develop your business.

With SEM expertise, you can effectively associate your brands with customers and prospects. It upgrades visibility among current customers and qualified leads, and persistently measures performance.

 

  1. Email marketing

"You have mail." A year back this is the thing that you got the opportunity to hear. Circumstances are different however that hasn't decreased the significance or the addiction to messages. Taken a gander at from another perspective, our inbox is as yet the place that awards us isolation among all the disarray that is communication on the web.

So assembling an email marketing campaign that is effective and drawing in is of most extreme significance in the present day and age. Begin with a sizable email list – utilize anything from offering freebies to a straightforward bulletin or an item update. Also, recall that it needs a solid suggestion to take action and duplicate worth kicking the bucket for.

Additionally, make an effort not to overlook that a follow-up is extraordinarily indispensable and that you should be reliable with it. So on the off chance that somebody needs a daily update and you neglect to convey, perhaps you have to up the amusement.

You additionally need to take a gander at the esteem you're giving. Furthermore, you could do it with an offer or consider doing it with a pamphlet or in connecting to blog entries or different types of media content.

 

  1. Content marketing

This is a crucial marketing approach that emphasizes making significant, pertinent, and predictable content to pull in and hold an unmistakably defined audience — and, at last, to drive gainful client activity.

So as opposed to speaking pretty much what you offer or need to provide, you are doling outfitting and valuable content to your prospects and customers that could help them over the long haul to address specific issues.

From large organizations like P&G, Microsoft, Cisco Systems, and endless more, to little and medium organizations, content marketing are utilized by every last one.

What's more, they all do everything because you got it right, IT WORKS.

Content marketing assists with:

More salesCost savingsBetter client reliability

 

  1. Social media marketing

Utilizing the tremendous intensity of content alongside social media marketing can enable you to take your client base to an all-new high.

When you comprehend what your target audience needs, you could go for social media optimization (SMO) that demonstrations like a procedure to pull new guests to a site. For this you have to add social media connects to content, for example, RSS channels and offer catches or advances different exercises through social media by refreshing statuses or tweets, or blog entries.

Likewise, remember that a profoundly engaged social media and content marketing system high in quality has an excellent shot for progress than a widely inclusive technique that needs to be everything to all people.

Publish unique and uncommon quality content, and you will see your supporters share it with their audiences on Twitter, Facebook, LinkedIn, their web journals and that's only the tip of the iceberg.

 

  1. Pay Per Click Advertising

One of the speediest approaches to get more guests and additionally potential customers to your site is pay-per-click (PPC) publicizing. With instruments, for example, Google AdWords, Yahoo Search Marketing and others, entrepreneurs can show promotions in the supported outcomes area of search comes about pages. They are required to pay an expense each time somebody clicks through from the development to their site.

Be that as it may, PPC should be executed expertly in case you're gunning for countless.

 

Nancy Patterson is a Marketing Manager a Hire Php Developer. She is a resident of the United Kingdom. Nancy is also an experienced Php developer. She also likes to share her thoughts, cms development, best PHP web development company, and web development techniques.

Read more...