How to reduce your Website’s Bounce Rate

How to reduce your Website’s Bounce Rate

Websites have always been and are still being used as one of the primary tools for leveraging businesses. It is almost rare as a unicorn to find a business that is making insane profits without having a website. And that is because, for a prospective customer, a website is a door to the company’s products & services. Now some people may argue that choosing mobile app development could have been a better option, but then a website, somewhat, builds a foundation where you can connect with your customers in a much broader sense.

But then there are times when you wonder why in the world your website isn’t generating business as expected, despite spending a fortune on it. You start doubting your product, as well as your business potential. But most of the times, the real culprit is ‘Bounce Rate’.


What is Bounce Rate

The simplest definition of Bounce Rate is – it is the percentage of visitors that leave a website after viewing the first page. Even simply put, your product or service didn’t seem interesting enough to them. The effect of Bounce Rate on your business could be disastrous if, over the time, nothing is done about it.

According to a research, 26-40% Bounce Rate is great, 41-55% is average and anything above it is not what you should be aiming for.

So how do you reduce Bounce Rate of your website? If you are looking for an answer, this guide is a must-read for you:



The connection between Bounce Rate and readability is quite apparent; the better they understand, the more they are interested. If you have a WordPress website, you get a free SEO plugin from Yoast. Install it and follow the corrections it suggests to improve your content’s readability.

According to Yoast, a piece of content has good readability when:

  • Not more than 25% sentences have more than 20 words.
  • Punctuations and grammar have been well taken care of.
  • There is sufficient use of transition words.
  • Passive sentences are less than 20%


Use sufficient Infographics

Visual communication has always been much more efficient at getting the message across, compared to text only. People find it the content more engaging when you use pictures, GIFs, and videos to communicate. Besides, Google also gives priority to content that has more infographics. And if you good ranking on Google search; chances are, people already trust you enough to go to your website.


Integrate the content with your brand

Integrating the content with the brand brings uniformity and a sense of credibility to your website. The sections on your landing page should not feel scattered and must not talk about different or contradictory goals. Carry out extensive research on the tone of how others, in the same line of business as yours, pen down their ideas. Have a logo and a summary of your vision, mission, and offer, apparent enough on the landing page itself. The effect of appropriate content is almost the same on a website and app. That is why, the best mobile app development companies as well, understand the importance of appropriate content integration and make sure it has been seamlessly done.


According to statistics, a 1-second delay could cost you 7% conversions. According to another study, 53% mobile sites turn into ghost towns if the load times are more than 3 seconds.

What do these figures say?

It is that people don’t like to wait, period

You can decrease your website’s load time by using page optimization techniques like using compressed pictures and videos. Apart from that, using cached pages also decreases your load time as the server deploys web pages from local cache.

Only use authentic web-hosts to host your website. Some popular web-hosts in India are HostGator, GoDaddy. 

Author Bio:

Hari Krishna is a well-versed content writer working in FuGenX Technologies, an emerging mobile app development company New York. He likes to write on technology, start-ups and latest technological innovations that people like to know and share with others.



SEO Benefits of Responsive Web Design

While there are many factors that can affect the appeal of your website, its responsiveness always comes at the forefront. There is an interesting statistic claiming that after not responding for only 4 seconds, your website can drive away about 25 percent of all your audience. Aside from this, most visitors to your website expect it to load somewhere within first two seconds. However, this is only a tip of the iceberg of all the advantages that having a responsive website brings. For instance, there are several ways in which it can improve your SEO efforts. Here are few examples.

Reducing Bounce Rate

The first thing we mentioned in the introduction was the fact that people might leave your page if it takes too much to load. This rapid page abandonment is also known as a bounce rate and it is a factor that is closely monitored by Google. You see, there are only a few reasons why people would leave your page within a matter of seconds and most of them are various black hat techniques like click bait. Either way, it only goes to prove that a surprisingly large number of people found your page ‘not worth their attention’ which is something that Google is bound to penalize. On the other hand, by improving the responsiveness of your website, you are bound to reduce the bounce rate.

Taking the High Road

Another great thing about boosting the responsiveness of your website is the fact that it is one of the few ways to improve your website’s SEO rank without turning to a black hat or even grey-area methods. According to renowned digital marketing experts behind Websitesthatsell, most black hat agencies use risky and spammy links that will give you short-term results. In other words, while the campaign is in its full swing, it will seem as if you have great results but these are bound to rapidly drop over the course of time. On the other hand, by taking the higher road and simply making your website more functional, you are giving your search engine rank a permanent boost.

Friendlier for Mobile Users

The next major reason for boosting the speed of your website is to make it more mobile-friendly. You see, according to the survey we mentioned in the introduction, only 11 percent of mobile users stated that they expect the loading time to be much slower on their phone. This being said, failing to optimize the speed for mobile users shows potential to let a huge portion of your overall audience down. This is particularly true due to the fact that the majority of users currently browse the internet through mobile devices.

Avoiding Duplicate Content

Seeing how desktop and mobile devices often have different loading speed, some users tend to make two versions of their website. This, however, means using duplicate content, which is something Google is not so fond of. This being said, by focusing on making your website both mobile- and desktop-friendly, you can solve both of these problems with a single swing. An additional plus is the fact that this doesn’t take nearly as much effort as it may appear at first.


Finally, we already mentioned the idea of building two separate websites for mobile and desktop users. Still, a lot of people decide to make an app for mobile users instead, which, although more effective, also costs significantly more. This being said, simply optimizing your already existent website to be slightly faster is much more cost- and labor-effective than either of these other solutions. Moreover, it doesn’t take more than several minutes of your time, which means that making a decision of your future course of action into an even greater no-brainer.

In Conclusion

As you can see, making your website more responsive might be one of the best investments of both your time and resources that you could possibly make. Not only does it improve your standing on search engines and your website’s overall credibility but it also gives your overall user-experience quite a boost. Outside of this, it is Google-friendly and even makes your link building efforts more efficient. Overall, a win-win scenario regardless of how you decide to look at it.


5 Best Content Types for Maximum SEO Engagement

Everyone knows that a website or e-commerce site needs high-quality content. Anything less than high-quality, and you risk shooting yourself in the proverbial foot, a point that is backed up by the experts at But, there is more than one type of content out there, which makes it difficult to figure out how best to target your audience.

A useful way to identify high-performing existing content on your website is to analyze traffic and see which pages engage visitors the most. But, if you need to create a ton of new content, check out the following list to see which types of content perform best in Google web searches.

Blog Posts

Blog posts are the easiest types of content to produce for SEO purposes. Anyone can write a blog post and publish it on their site. Evergreen subjects are the best, as these are relevant whatever the year or season. But, it’s a good idea to update older blog posts too, as this helps to refresh content and ensure the post remains relevant to new audiences.

Make sure your post is on a topic that’s relevant to your audience and include keywords (blogs are perfect for long-tail keywords). Once you publish your blog, be sure to promote it on social media to help drive traffic back to your site.

Photo Galleries

Photo galleries work well in certain niches. For example, if you are creating a piece of content about French beds, a photo gallery works brilliantly, as people would much rather see attractive images of stylish beds than waste time reading textual descriptions. You can still include keywords in the image alt-tags, which will help the search engines categorize your images.


Video reigns supreme in the world of content marketing. Online video dominates search engine listings and click-through rates on video have gone through the roof. To maximize audience engagement on your website, make sure you include some carefully targeted video content.

For example, if you run a machine tools business and you need to add content to your blog, create some informational videos that show users how your tools work and what they can do. These will be more interesting to readers than dry descriptions of tools and what they can do.

How-To Guides

How-to informational guides often prove popular with online audiences and can perform well in the SERPs. Aim to write a comprehensive guide that includes as much detail as possible. The longer and more detailed your guide, the more useful it will be to an online audience. If you can embed video content, even better.


Infographics present information in a visual way. If you have some dry statistics or survey results for your audience, create an infographic rather than typing it out in a blog post. It makes the information a lot easier to digest. Infographics are also more shareable, which is always a good thing.

Consider who your target audience is before creating content. If in doubt, mix and match and then analyze each piece to measure audience engagement.


Are Your Ready To Build Your Own Website?

Websites have become a staple in recent years. Without one, it’s incredibly hard for a business to get off the ground, as customers won’t be able to find you. Along with this, it’s become one of the easiest ways for businesses to get started, removing the need for a physical building. Websites are great. But, are you ready to start making your own? To help you answer this question, this post will be going through the skills you need to complete a job like this. Along with this, it will also have some great places to get help in areas you’re unsure of.

  • The Skills You’ll Need

Bootstrap/WordPress/Other: Nowadays, there’s nearly no reason to start a website build from scratch. Instead, you can use a tool like WordPress or Bootstrap to lay the foundations for you. Using them will take some learning, though. So, it’s worth trying them out before you start on your final website.

HTML/CSS: Most modern websites are built using a special markup language called HTML. Alongside this, a similar language called CSS is responsible for the styles on the website. Both of these are very easy to learn, with resources to be found all over the internet. It’s worth understanding them before you begin, though.

Java/PHP/Plugins: Using bootstrap or another barebones system, you might have to learn some PHP and JavaScript to add applications to your site. On a service like WordPress, though, you may only have to learn about some different plugins.

SEO: Websites need to be optimized for search engines to help them reach the highest rankings. Without this, customers wouldn’t be able to find your site. This area is very complicated, so it’s worth using everything at your disposal to help you. There are loads of add-ons you can add to your site to facilitate this work.

Security: Most reputable websites are secured using a tool called SSL. Installing a security certificate isn’t an easy job, though, and you’ll need to do some research. Along with this, you should also learn a little bit about network security to make sure the service system you are using is good enough. People will be warned by their browser when a website isn’t secure.

Databases: A website which collects data of any sort has to have databases to store it in. In most cases, this database will be a MySQL variant, making it easy to learn what you’ll need to know. This sort of database is very common, so it’s easy to find loads of resources to help you when you’re using your own.


  • Getting Help

Of course, you might have some missing pieces in this list, and that would make sense. Most web developers won’t do all of this work, leaving things like SEO and security to external companies. Finding the best SEO company is just a matter of reading some reviews and doing some research. There are loads of services like this, and you can also find options to help you with design, programming, and databases, too. It’s worth getting help where you have to with something like this. But, you should still be able to do a lot of it on your own.

Hopefully, this post will inspire you to start working harder on the website your business uses. Most people have enough of the right skills to get a job like this done. It might take some learning, but it will be worth it in the end. Having professionals do the job from start to finish would not be cheap.

Website Traffic

How To Make Your Website Attract Traffic Regularly

There are so many web developers around but the quality of their services varies so you need to look for certain qualities in your web development company. It is very important to hire a web development company that makes use of WordPress to build websites. This is because WordPress offers so many benefits. WordPress based websites allow users to be able to make some modifications without consulting the developers.

Search Engine Optimization

There are millions of websites on the internet now and more are still being hosted. So, building a website is not enough. Optimizing it for search engines is equally as important as building the website. So, you need to hire a web developer who is also experienced in search engine optimization. Launching a website without optimizing it for search engines is like winking in the dark. The benefits of search engine optimization is not only visibility, it also pulls ready buyers to your website. This is because people who search about a product online are usually people who need the product.

Content Management

Search engine optimization will only attract traffic to your website. It is the content that will make them order your products or services. Nobody really needs ordinary traffic that won’t make orders. In fact, no company can survive on mere traffic. It is their orders that will keep your company in business. So content is very important. Your web development company needs to be knowledgeable about content management too.

Mobile Friendly Websites

Internet is now accessed more via mobile devices than via PC or laptop. This is why mobiles apps have become indispensable to businesses now. The only alternative to mobile apps are mobile friendly websites. So, you should be sure that your web developer can develop a mobile friendly website. Companies whose websites are too big and complicated to be mobile friendly have mobile apps.

Social Media Integration

It is important for your web developer to be able to integrate your website with popular social media like Facebook, Twitter and Instagram. This makes it possible for the visitors of your website to be able to share any post they come across on your website. When some of your posts are shared, it boosts the credibility and popularity of your brand.

Incorporation of Analytics

Every website should have analytics incorporated into it. This feature gives you daily statistics about your traffic and products. Some of the important reports that you get are the number of daily visitors, the number of orders on each of your products. This daily report is very important. For instance, if the number of your daily traffic begins to dwindle, you will quickly find solution to it before your number of daily sales begins to reduce. Secondly, if the number of orders of a particular product reduces too, you will definitely find a solution to it. Remember, a problem identified is a problem half solved. Without analytics, you may not be aware of any problem until you have lost most of your customers.

Our websites load easily and fast

Your website should be able to load very fast even with weak signal. Any website that takes more than 10 seconds to load is unacceptable. You can only achieve this if your website isn’t heavy and has little functions. Heavy websites also consume more mobile data each time they load.

Simplicity matters

Your web developer should consider simplicity and ease of use. There are so many other companies offering what you offer. So, why should anybody take a lecture on how to navigate through your website? It should be so simple and intuitive enough for a 10-year old kid to be able to navigate through on his own. This is why it is very important to include only functions that are important to the purpose of the website. Contrary to what most people think, too many functions don’t attract traffic, rather they make your website difficult to use.

Universal Compatibility

Your website should support all kinds of browsers. It should be compatible with Safari, Mozilla Firefox, Google Chrome, Microsoft Edge, Microsoft Internet Explorer, Opera Mini and others. This is very important because it does not make sense for anybody to change his browser because he wants to order your products. Or which is more convenient for you? To change your browser because you want to order a product from a company or look for another company that offers the same products?

Your website should be secure

The most important details of customers are their credit card or payment details and these details will be used on your website to order your products. So, your website should be very secure. If anybody doubts the security of your website, he will never order your products no matter how cheap your products are.

Improved turnaround time

A very good web developer should work with great speed. Time is very important to business. So, a good developer delivers projects even earlier than the agreed timeline. In fact, it is better to hire a developer that promises to deliver your website earlier than most developers.

Competitive charges

When it comes to web development, higher charges do not always lead to a higher quality website so you need to negotiate better. Besides, you should compare the charges of several web developers. You can select the developer with the most competitive charges. However, you should avoid overly low charges. This is because it usually leads to poor quality jobs. Most inexperienced web developers adopt this gimmick to attract clients.

Billing transparency

A trustworthy web developer should be able to offer billing transparency. There should not be any hidden charges or additional charges that will spring up when the service is on. Your exact charges should be laid bare for you even before you sign the dotted line.

Consider Experience

It is better to consider a web developer with several years’ experience. The longer you offer a certain service the more you get better with the service. The most experienced web developer is likely to be the best. However, some service providers inflate their years of experience to lure innocent clients. This is why it is advisable to request a documentary evidence for years of experience. You should not rely on only word of mouth.

Hire a team

Although a single individual will charge you much less, it is better to hire a team of developers or a website development company for the sake of continuity. Change is the only constant thing in life and you will definitely have needs to modify your website. It is better if the modification is handled by the original developer. If you give it to a single individual, it is not likely that you will see him again after a year. He could have relocated, he could have gone back to school or he could have changed his profession.

In conclusion, it is important to bear in mind that no single developer will have all the requirements so you should prioritize them to separate the ones that are very important to you from the ones that you can ignore.


Author Bio:

Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app development company based in USA & India having a team of best Indian app developers who deliver best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.