Voice search usage is rapidly increasing and it is expected that by the end of the year around 50% of all searches will be made via voice. It was always expected that voice search will become popular because it is easier to speak than it is to type.
As more voice technologies develop, consumers are likely to use voice search more frequently. Given how important voice search is and how important it is expected to become, it is imperative for all business owners and marketers to know the top voice search optimization strategies which they can use to get ahead of their competitors. Let’s have a look how you can optimize for voice search.
1.Optimize Your Website for Mobile:
Today optimizing your website for mobile is more important than it has ever been in the past. This is because most voice searches happen on mobile phones. Further, a mobile-friendly website can be a shot in the arm for your SEO initiatives.
You need to have a responsive layout which ensures that your website offers the same seamless experience on mobile phones as it does on websites. Further, you need to ensure that your homepage is clear and your website is easily navigable. You need to make sure that your website loads very quickly (3 seconds or less) on both smart-phones as well desktops.
A site which loads quickly creates a quality user experience and helps in boosting rankings. You can try the Google Search Console to see if your site is good to go or if it needs some improvement.
2. Create Conversational Content:
Your focus should be on creating conversational content because voice searches are more conversational than searches of other kind. It shouldn't be so difficult to understand. The fact remains that people don't speak the same as they communicate online and you need to create your content around that.
Voice searches contain more specifics to what people are searching and that is why your focus should be on targeting long-tail keywords which have a better chance of reaching targeted customers.
3.Long-Tail Keyword Research:
Your focus should be on long-tail keywords because they are the best possible way to show up in Google's prime spots. It won't be so difficult to achieve this since long-tail keywords have comparatively less competition. You can use different tools to discover the long-tail keywords that your target audience uses along with their search volume, keyword difficulty and other ranking metrics. Your focus should be on using conversational, long-tail keyword phrases in your content which is better placed in answering the natural language questions of the searchers.
4.Focus On Local Searches:
Your focus should be on local searches because most people use voice search to find local businesses, products or services. It has already been mentioned that by the end of the year voice search will account for around 50% of all Google searches.
Hence your focus should be on optimizing your website and content for local searches, to get leverage over your competitors. You need to target local keywords which will help you in gaining higher search rankings.
5.Restructure Your Content:
There is a need to restructure your content because it is common knowledge that voice search queries are a lot more conversational than traditional search queries. Hence your focus should be on creating short, concise answers to voice search queries. You need to structure your content to rank better for voice search results.
You can include Frequently-Asked Questions (FAQs) on your product pages because they are inclusive of question keywords and are very short as well. You should always break your content into small fragments with the help of pointers as it helps in achieving better rankings.
6.Improve Content Readability:
Your focus should be on creating good and readable content. Your aim should be on creating content which can get a ranking of around 8 on the Flesch Kincaid Grade. When you create precise content at that level it will help you in ranking your content.
7.Leverage Google My Business Listings:
It has already been mentioned that most people using voice search are looking for local businesses, products and services. One of the most important factors for ranking for local searches is your Google My Business listing. If and when you leverage your Google My Business listing, you let Google know that your business is located at a particular place.
This works for you because any time anyone asks Google to display businesses like you in that particular area, your business stands a chance for ranking for that query. You need to include accurate NAP information in your listing. Further, you need to choose the right categories and also provide the accurate area codes. Once you improve your local SEO and have a proper Google My Business listing, you will be able to see positive results right away.
8.Focus On Answering Questions:
41% of all people use voice search in a way that they would talk to a friend. Most people using voice-search don't use keywords, they ask questions. That is why your focus should be on using conversational, long-tail keyword phrases in your content which will help you in answering natural language questions.
Your focus should be on creating conversational content around natural language keyword phrases that your target audience is most likely to ask.
The Bottom Line
Voice search is expected to impact the future of SEO and digital marketing as a whole. With every passing year, voice search continues to grow and its popularity and usage isn't expected to slow down anytime soon.
Given the changing behavior of the consumers at large, it is imperative upon marketers to be prepared for any marketing trend to be better placed to meet the expectations of consumers. If you haven’t optimized your website for voice search, then it is time that you do so. You can do so on your own or can hire digital marketing services of an offshore digital marketing agency for the same purpose.
Social media impacts your search rankings yet not in the manner you may think. The facts confirm that search engines, for example, Google doesn’t legitimately factor in the social impact on their ranking algorithm. While this doesn't give you a reason to overlook social media thoroughly. One reason why social media fundamentally impacts your search engine ranking is a result of social sharing. This brings various advantages and among them are inbound links. In the event that you know somewhat about SEO, you have most likely discovered that inbound links assume a basic job in deciding the value of a site to search engines. The more inbound links your site has, the more significant it is viewed as.
The search industry is constantly buzzing about how social media software and also facebook messenger bot can impact SEO. social media SEO alludes to how social media activities can help your site's natural traffic through search engines. It's a point that never gets old. It makes your SEO activities successful as well as worthwhile.
Nonetheless, in spite of prevalent thinking, web-based social networking doesn't legitimately add to SEO. At the end of the day, social signals don't legitimately help rank better. The links that you share on Twitter, Facebook and Pinterest may enable your brand to get more introduction, yet they aren't seen by Google as a ranking signal.
Reasons to Up Your Social Media Game
Search engine optimization is tied in with increasing greater visibility and getting more individuals to naturally visit your site. Social media marketing then again is tied in with taking advantage of social networks and getting found on them by the opportune individuals. The two of them may appear to be unique yet have overlapping objectives. Fundamentally, they cooperate. This is the reason web indexes are getting increasingly social, and social networks are transforming into significant search engine tools.
The Content on social media Gets Indexed
The correct sort of social media content published on a regular basis can have a tremendous effect on your overall content marketing campaign. Also, when you discover that your social media posts can get crept via the search engine spiders and get indexed, things show signs of improvement.
Social Media Helps Build Authority
Search engines give a great deal of weight to a site's authority, making it a basic SEO factor to concentrate on. According to search engines, if your page or domain has a high value, it has high authority. Furthermore, a superior opportunity to rank above sites with not really solid authority.
Social Media helps Involving Real People
While SEO has a technical side to it, it's not just thing you ought to be centered around. The majority of the blackhat or unethical SEO practices are technical in nature, but neglect to give long term results since they take the “client” out of the equation. These strategies are not about individuals when search engines are explicitly searching for a human touch.
Tip to improve your SEO with the help of Social Media
Get More Quality Links
Backlinks have consistently been a significant factor with regards to a site's ranking in the search engines. Both, the quality and the quantity of backlinks strongly affects how well your site ranks. By concentrating your efforts on better social media marketing, you are bound to pull in the correct sort of backlink openings. At the point when your content has a higher number of online networking shares, it is gets taken note.
Increment the Number of Branded Searches
Developing your audience and building a solid brand is a gigantic piece of any online marketing campaign, social media marketing is also the same. Your social media pages and profiles assist you with making an association with your picked set of audience. With your steady social media updates and by providing quality data to them all the time, they perceive your brand. They know what your identity is and what sort of content you make. Also, beginning considering you to be a trusted source.
Tap Into Local Search
In case you're a little or medium-sized business with a physical address, you can't and ought not to disregard the intensity of local search. Google knows the significance of topography and its pertinence to giving individuals a superior client experience. With a vast dominant part of the Internet clients searching for local organizations on their mobile phones, neighborhood look will undoubtedly develop.
Understand What Your Audience Wants
While the significance of keywords in SEO continues as before, the manner in which they're being explored has advanced throughout the years. Today, finding and choosing the correct keywords includes a solid understanding of “client's expectation”. Without understanding the expectation of the searcher, the picked keywords may not give you the outcomes you're searching for. If you search for “scene photography”, Google needs to know why you did as such so as to serve the most significant outcomes.
There are numerous approaches to find out about what your audience needs, for example, email feedbacks, however, you can do likewise with social listening. By following and investigating the different sorts of discussions your audience is having via web-based networking media, you can pick up bits of knowledge into their wants and needs. This can assist you with making content that takes into account their needs, which thusly gives Google and other search engines what they're searching for.
Build a Strong Audience or Following
Making an incredible product is clearly the initial move towards accomplishing extraordinary marketing objectives. In any case, so as to genuinely consider your service or product a triumph, it is critical to get the message out about it among your intended target audience particularly the early adopters. Keep in mind, if your audience doesn't think about your offering, it's in the same class as not having it.
The marketplace of today is profoundly focused where organizations are prepared to make a genuine investment to get a lot of the pie. Which is the reason you need to place in the required additional push to effectively connect with your intended target audience? The more proactive you are in your methodology, the better outcomes you will see.
In our very own social media strategy, while regardless we use strategy one (deliberately sharing our content via web-based networking media), I've been moving more or our time toward utilizing social to build strategic relationships prompting potential associations. The way that it's gotten substantially more hard to contact an audience naturally nowadays implies we should focus on the one thing social media shows development over practically some other marketing channels: cultivating connections. there are three levels of relationship-building you should focus on with your social media:
Brand fans. This works with both of the past strategies since it will expand the introduction of your content and assemble progressively positive brand specifies via social media. The active social media clients who love your brand are unpaid supporters who duplicate your adequacy for free.
Organic influencers. Organic influencers are social media accounts that have an impact significant to your brand earned in view of real aptitude, authority, and dependability.
Strategic partners. Strategic partners are representing non-focused organizations or persuasive individuals in your industry with whom you can co-make significant content and experiences that influence both of your social audiences.
Author Bio –
Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using equity based crowdfunding sites. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.
Engine Optimization plays a huge role in how customers find your online store
through search engines. Simply put, Search Engine Optimization (SEO) is the
process of optimizing aspects of your site so that search engines understand
what you're offering (through tags & description) and place you high on the
search results page. SEO is the online equivalent of the billboard or
advertisement banners that we pass by on the streets. The big difference is
that while the billboard can only be seen by those who pass by that particular
street, SEO can potentially expose you to millions of people when done right.
Combining Woocommerce, the most popular shopping cart plugin and SEO is the most essential thing to the success of your Woocommerce store in bringing you new customers and growing your store. Woocommerce provides you easy-to-use controls to build and manage your online store but on its own, it won't help you get high up on search engines. In this article, I'll share tips to help you optimize your Woocommerce store and get it ready for higher ranking on search engines.
The most important part of woo-commerce SEO from a search engine point of view is the product page title. When search engines show your product in the search results page, the first thing shown is the title. Write short, descriptive titles that describe the product in as little words a possible. Avoid general terms that are too broad or that could have multiple meanings. Ensure that your title has important keywords such as brand, model, or make to quickly distinguish it from a bunch of other items like it.
online store owners use a very little amount of text to describe their products
because they assume people will just get it. When it comes to product
description, the more the better. Just be sure to break the text into shorter 2
– 3 sentence paragraphs and use bullet points wherever necessary. As far as
product information goes, you need to answer questions like:
What material is the item
What size and color does
the item come in,
Who is best suited for this
the questions a visitor may have and add it as part of the product description.
factor that impacts your Woocommerce SEO is the structure of your site's
navigation. Aim for simple, intuitive navigation that is easy for visitors to
understand. When setting up categories try to keep the levels shallow so that
users don't get lost trying to track down an item.
names, just like product titles, should be descriptive. Woocommerce allows you
to enter a description of the category so go ahead and add helpful text there
as well. Product categories help search engines understand the grouping of your
store so it's important to have them laid out nicely.
SEO, when done right, is like having a 24-hour salesperson on the streets
inviting customers to your site. Take some time and optimize your online store
today and start enjoying the benefits of more sales and business growth.
The glitz, the glam, the glorious design elements that make your website look like a million bucks. When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye.
Unfortunately, redesigning a website isn’t simply an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.
A flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, or if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks.
When it comes to your website redesign, form and function need to be a package deal. So while you should absolutely incorporate that new color scheme and add that big beautiful hero image to your homepage, don’t forget about what’s happening behind the scenes.
Why You Need to Think of SEO From the Start
To ensure your new site will truly resonate with your target audience — and to save yourself from some major headaches down the road — you need SEO to be ingrained in your redesign strategy from the very beginning.
“The most common SEO mistake that I see marketers make when redesigning their websites is not involving the SEO team early in the process,” says Jeff Ferguson, CEO of Fang Digital Marketing. “All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete … The advice that usually needs to be passed on at this point will most likely cost the company much more in design, coding, and more.”
Laura Hogan, marketing director at OverGo Studio, takes a similar view. “If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. Everything from the structure of your website to the meta description of your website pages is important and should be taken into consideration.”
Website Redesign & SEO: Your Major Action Items
So, how exactly do you make sure SEO is incorporated into your redesign strategy from the very beginning? Here are a few items to add to the to-do list:
Do an Audit of Your Existing Site
Before you bust out the wrecking ball and start demolishing your soon-to-be-forgotten site, make sure you take the time to examine and audit your site to determine what’s working and what isn’t. Here are some key metrics you may want to consider:
Number of visits/visitors/unique visitors (monthly average)
Top performing keywords (in terms of rank, traffic, and lead generation)
Number of inbound linking domains
Total number of total pages indexed
Total number of pages that receive traffic
Armed with this knowledge of how your existing site is performing, you'll be able to make informed decisions about which of your pages should stay, which ones should go, and which ones should get revamped or reorganized during your redesign.
Identify (and Include) Commonly Used Keywords
It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit.
However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. To quote from Google directly:
“In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
Consider Your URL Structure
If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign.
Wondering where SEO comes into play here? Just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about.
A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. This means that Google sees the individual words in the URL inbound-marketing-tips.com, which means the website could show up in searches for terms like “inbound tips,” “inbound marketing tips,” “marketing tips,” etc.
In contrast, Google treats underscore as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. So Google reads the URL inbound_marketing_tips.com as inboundmarketingtips.com, which changes how often the site appears in search results.
The bottom line: Using dashes creates more opportunities for your pages to be discovered.
Opt for a Responsive Solution
As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users.
With responsive design, all of your website’s URLs are the same across all devices, and they all serve up the same HTML code. This isn’t the case with other mobile configurations, like setting up a separate, mobile-only site (which requires a different set of URLs) or implementing dynamic serving (which uses the same URLs but serves up different HTML).
With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content.
Have any website redesign and SEO tips you'd like to share? Sound off in the comments section below!
Erik was a Sr. Content Strategist and launched HubSpot’s first-ever Medium publication, ReadThink (now ThinkGrowth.org). Erik is now taking a break from the tech/marketing world to tackle some passion projects.
Whether you’re thinking about setting up a website for your business or you want to update your existing one, there are a number of things you need to consider when it comes to creating something that is going to be successful. Whilst you may be able to bring in customers with a simple website that lists your products or services, there are several things you can do to ensure your website is bringing in more than enough business. Whether it’s focussing on SEO driven content or using stunning imagery, your website gives potential customers their first impression of your business. With that in mind, here are 9 things every website needs to succeed:
An Easy To Remember Domain Name
One of the first things you need for your website is an easy to remember domain name and URL. Whilst this isn’t essential, having a web address that is easy to remember will allow people to easily visit your site without having to search for you. They can simply type your address in a bar – whether they’ve seen it on a flyer or someone has told them in person – and they will be on your site in seconds. Keep it short, relevant to your business and ensure it is on brand. For a guide to setting your domain name, you can visit this site here.
Strong Branding Throughout
Another important thing to consider is the branding on your website. As a business owner, you will have brand guidelines that you adhere to on a daily a basis, all of which should apply to your website too. Whether it means you use your business logo, you use the same fonts or your website uses your brand’s colours – ensuring people see the same branding wherever they look is important as it will make it easier for them to remember you. If you’re struggling with your branding and think you will benefit from some extra help, you may want to work with a marketing agency. For more information, you can visit NetSearch Digital Marketing.
A Clear Message That Is Easy To Understand
Not only do you need to have strong branding, but you also need to ensure your brand's message is easy to understand and is clear when you visit your site. Whether it’s showing the products that you offer or presenting your values to your customers, this should be clear to people when they visit your site. Often this is the hardest thing to do, so having people test your website and write down what they think your message is can really help. Not only will you get customer feedback, but you will see how well people have understood your website and your brand.
Incredible Imagery That Resonates With Your Brand
Often when it comes to setting up a website it is the imagery that lets it down. Although text is important when it comes to ranking in Google, people often skim the text and look at the images on a site. Whilst you may not be able to afford a professional photographer for each and every photo on your site, it’s definitely worth investing in if you want to create a site that is visually pleasing to your customers. For a guide to working with a photographer as a business, you can visit this site here.
Attractive Videos That Showcase Your Product Or Service
If you want to take the previous point a step further, having attractive videos that showcase your main products and services is a great way to attract attention. Not only can these be reused on your social media channels, but they’re a great way to show that you’re forward-thinking and professional when it comes to business. Again, they’re expensive to create but they are well worth it when it comes to return on investment.
An Easy-To-Use Navigation System
Having an easy-to-use navigation system will ensure that visitors to your site have absolutely no issues when it comes to finding the information they need. Whilst a lot of pages run off one main standalone page, those that have a range of products may need to have a number of different categories and pages. If this is the case, make sure you make it as easy as it can possibly be for people to find the products or services they are looking for. The longer someone has to spend looking for something, the more likely they are to go looking somewhere else.
Corresponding Social Media Channels
Alongside your website, you may also want to consider setting up social media channels that can be used to attract people to your site. Using social media to gain traffic can be incredibly difficult if you don’t have a following, so the sooner you get these set up and start building an engaged following the better. If you’re struggling for things to post, start by considering what your target audience may want to engage with.
Regular Content That People Want To Share
As well as using social media to attract people to your site, regular blog content is a fantastic tool. Using well thought out blog posts, you can your target audience directly to your site. Whilst this may take some practice and a lot of work, regular content is also great when it comes to improving your rankings in search engines. For a guide to producing regular content for your website, you can visit this site here.
An On Call Support Team
Finally, you may want to consider having a team of people on call that can help you if you experience any issues. Whilst you may never need them, you never know what could happen when it comes to the internet. Whether it’s an issue with payment or your whole site suddenly goes down, the sooner a professional can fix it, the better.
Are you looking to build a website for your business? What do you need to ensure it has in order to be successful? Let me know in the comments section below.