There’s a lot Google doesn’t like when it comes to owning and operating a website, and you’ve always got to be careful about the techniques and methods you use to rank yourself highly on their search pages. But when you do know and understand what Google likes, you’re going to find your content, and your products or services, at the top of the first page without spending any extraneous time or money making sure of it!
And because of that, this post is here to try and shed a little bit more light on the advertising techniques online search engines enjoy the most. You want to be organic with the traffic that comes to you door, and you want to know your website has that kind of natural draw, so let’s go in search of it!
Just a quick Google and the search engine itself can shed some light on your situation. (Unsplash)
Make Use of the Webmaster Tools
There’s nothing like putting Google’s own analytics tools to good use to make sure the engine likes you! If you register your website with the Webmaster tools, you make it a lot easier for Google to find you and put you on the map. After all, when you create a website, it’s not going to be accessible by the billions of internet users immediately – Google has to index you first, and collect all the right kinds of info to return back to common search terms when they’re tapped in.
Once you've registered your new website, make sure you have a good look through the options available for things like arranging page category tabs, and adding in something like a site map. If you can sort your content out, Google doesn’t have to go the extra mile to do it for you! That saves you a lot of time right there.
Have a Long Term SEO Plan
SEO isn’t done overnight, and you’re not going to see results for your website overnight either. You’re not going to wake up suddenly one day and see one of your blog posts at the top of a search engine page, and you’re not going to get any results at all if you only invest in one or two seo techniques every now and then.
Instead, you need a long term seo plan, and you need to be consistent with your use of it. Make sure you know what keywords and phrases are popular right now, and which ones you could employ to get your content recognised as relevant. Even think about getting some professional seo management on your side, as you’re going to have to work for 6+ months at least to be able to watch your advertising efforts pay off!
So, does Google like you or not? Well, only you can say for sure! Depending on your content schedule and management, and the advertising techniques you regularly employ, Google can put you first and foremost when all kinds of search terms are tapped in.
On page Search Engine Optimization (SEO) is the practice of optimizing individual web pages so that the pages are ranked higher and therefore get more online traffic. There is a difference between on-page SEO and off-page SEO.
On-page optimizes both the content and the HTML, with a focus on websites, while off-page optimizes links and other external factors. However, on-page SEO does not work independently; it has to be used in conjunction with technical SEO and off-page SEO.
Use headings and sub-headers. It makes it very easy for the reader to skim through your content and get the key points within a glance. It could also be of use in increasing the keyword density in the article.
Have only one H1, or heading tag. When coming up with the other headings, h2 and h3, avoid using single words, try to make them as interesting as possible and incorporate your keywords.
When making important points in your text, make them stand out by either using bold, italics or underlining them. Use a font that makes reading easier and especially on words that are in bold. Make sure that the type of font chosen does not become illegible when made bold.
Split your text into small portion as people stay away from articles that look bulky.
2. Optimization of the length of the article
Google gives priority to articles that are longer. The advised range is a minimum of 300 words and a maximum of 800 words. Keywords shouldn’t be thrown all over the place, especially in long articles, but kept at a saturation of around 2%.
3. Be selective in your choice of keywords
Image by freepik.com
Keywords aren’t just the words that you want the readers to see as often as possible.
Once you choose your keywords, create a list of related keywords or long string keywords and use them like you use your regular keywords. It is because as everyone is becoming more aware of keywords and how to use them effectively, Google search has had to go a step further and not just consider keywords but also relevance to the topic.
There is a methodology that helps you to choose keywords. It can be done even on a feature that Google provides such as Google suggest and the ‘People also ask for’ feature. If it is too tedious, there are also paid tools for this. You should use Keywords in the title, headers, tags, and main text.
4. Optimize your images
Other than the images on your website being attractive and relevant, images can further be optimized by adding keywords to the image files and providing ALT tags. ALT tags help search engines understand the contents of the image.
Make the filename as descriptive as possible.
Use an original image. Where not possible, make sure to quote the source of the image.
The size of the photo should also be appropriate, pictures that are too large make the page take a long time to load. If you have multiple images, you can use a CDN service. This is where your image will be hosted by some servers as opposed to one and thus speed up the page loading process.
5. Make your content shareable
Once you have an SEO friendly article, the next step for optimization would be to make sure that your article gets as much viewership as possible. Make sure to add social media and email tabs to enable your readers to get your content with just a few clicks.
6. Write high quality content
Make sure you do proper research on your articles and that you don’t have catchy titles with no substantial content within. Your website will soon be tagged as one that looks for click-bait, and although you might get a lot of traffic at first, it won’t be sustainable.
Here are examples of what is seen as good content:
Original content: Picking another article and retelling the story differently does nothing for you.
Synchrony with your entire website: Make sure that articles on your website are coherent and have the same quality, if not quality that is improving. Don’t just write and post an article for the sake of doing so.
Make sure that you are the first to publish the article.
7. Page title and meta descriptions
The first information that search engines get is the page title, the description of the page and the headings.
The page title must be catchy yet describe the entirety of the page in a few words; sixty or less. As previously noted, include the keyword in your page title.
Include power words, for example amazing, checklist, etc
When using meta descriptions, avoid using the ones that are auto-generated and also remember to include your keywords.
This process has two parts: URL optimization and URL structure.
There is a permanent link as the unique URL of each page. Just like headings, an SEO friendly URL should be short, descriptive and include target keyword.
The URL structure should be a reflection of the structure of the website. It means that you should group your pages into categories to help the user find what they want easily.
9. Internal and external links
Internal links are links to pages within your website. They are a way of making search engines aware of your other content and for you to let them know which pages on your website hold more importance than others. It also increases the time that a reader spends on your website as they are more likely to click on a link within the article. It is advisable to use around 8-10 internal links.
Quality linking, of course, increases the credibility of your website. Ensure that the links are also from reputable sources as their reputation is linked to yours. Also, you can go a step further and quote credible sources.
10. Mobile friendliness
Make sure that your website opens on mobile devices the same way it would open on a computer. This is because Google records show that more searches are coming from mobile devices.
Try to create a checklist to make sure you check all boxes in SEO optimization. Visit the best SEO company in Toronto for guidance and assistance in optimizing your website to rank on Google's top five results.
In case you're a professional website specialist (or in case you're
making your very own site without any preparation), it's vital to know a couple
of SEO essentials – a little learning goes far to building websites that
contact their target group. Understanding these ten parts of SEO will enable
you to design sites that function admirably, notwithstanding looking
Each site ought
to be designed with a reasonable, logical structure at the top of the priority
list. The landing page should express the big picture motivation behind the
site – its explanation behind existing – and subtleties ought to be separated
For instance, in
case you're designing a website for formulas, the landing page could prompt
separate class pages for meals, soups, and treats. Each of those subpages could
then inspire individual formula subpages of their own.
It's okay to
have a few ‘layers' of subpages on your site, however, don't dive excessively
deep or Google may experience difficulty crawling every one of them. When all
is said in done, attempt to hold your site's profundity to three or four
layers. Here's a visual from Moz of what a very much structured site resembles:
URLs influence a
site's SEO, so it's imperative to pick great ones ideal from the begin. Here
are a couple of best practices to pursue URLs:
better since shorter URLs are more vital than longer ones
A URL ought to
depict the content of the page as obviously as could reasonably be expected.
Utilize plain English rather than abbreviations or series of letters and
For subpages, go
through hyphens to break words for lucidness. For instance, use
https://example.com/fabricateanaviary rather than
keywords in URLs at whatever point it appears to be normal to do as such (yet
keep away from keyword stuffing).
3. Site navigation
being very much structured, your sites ought to be simple for visitors (and Google) to explore. A site menu ought to be located prominently at the highest
point of the page or along the sidebar. Each page on the site ought to be
findable. Abstain from making ‘stranded pages' that aren't connected from some
other pages on the site. On the off chance that visitors can't discover a page
by following links, search engines won't realize that page exists either.
The period of
versatile is here, and responsive website architecture isn't discretionary any
longer. For a site to give great UX and rank well, it needs to change for happy
with a survey on a little screen. If you haven't as of now, make responsive
design your default design mode. You can go without much of a stretch test the
versatile neighborliness of your sites utilizing this primary tool from Google.
5. Site speed
versatile agreeableness, site speed is another UX thought that influences SEO. Google punishes moderate sites in their rankings, and visitors are more
reluctant to stick around if a page takes a couple of moments to stack. Google's PageSpeed Insights tool can disclose to you how quick your sites are
and what you can conform to make them faster.
headers and meta descriptions
and meta descriptions are critical parts of on-page SEO. Each page on a site
ought to have interesting content in its <title> tag – as it were, don't
reorder a similar title over your entire site. Each page's title ought to
incorporate no less than one keyword that is pertinent to the content on the
page. Moreover, include keywords in the header tags on each page, particularly
the <h1> tag.
descriptions – the blurbs that show up under links in SERPs – are somewhat
unique. They don't legitimately influence SEO. However, they do affect what
number of individuals click on your site in SERPs. They're fundamentally free
publicizing space, so put some idea into them, and incorporate your principle
keywords to get searchers' eyes.
can't ‘read' and get pictures (yet). However, you can disclose to them what
your pictures are and what they allude to. Here are a couple of things you can
do to improve your pictures for SEO:
pictures precisely. For instance, it's smarter to call a picture something like
png than img238.png
Use alt tags
with your pictures. This is a smart thought for accessibility purposes, yet
also, tells search engines what your pictures portray
Try not to
utilize bigger pictures that would generally be appropriate as this can
moderate your site's stacking time.
Utilization of Flash
By and large,
avoid Flash except if it is significant. It's particularly imperative not to
utilize Flash for critical pieces of your site, for example, the navigation bar
and the principle message on your pages.
The jury is
still out on whether structured information, for example, outline markup, gives
sites a lift in search engines. Be that as it may, it can bring all the more
high-quality traffic by providing valuable data to human searchers. After some
time, this traffic lift can improve your rankings.
Great SEO isn't
just about specialized subtleties; it's additionally about helping individuals
and providing extraordinary UX. While it's vital to focus on everything on this
rundown as you deal with a site, don't give incredible design itself a chance
to fall by the wayside – particularly in case you're making your very own
website with a free website developer. An alluring, simple to-utilize interface
will encourage visitors to remain on your site and make it simpler for them to
discover what they need. This keeps your ricochet rate down. An appealing site
is extraordinary for a brand's picture, as well.
enhancement isn't the specialty claim to fame it used to be. Search engines are
assuming an undeniably essential job later on of the web, and it's vital for
individuals in other tech fields –, for example, website composition – to have
the capacity to keep up. If you design your site in light of these significant
parts of SEO, the completed item will be both excellent and practical.
Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT
Recruitment Agency. He specializes in helping with international recruiting,
staffing, HR services and Careers advice service for overseas and international
SEO is like a semi-mystical art that seems to be at the core of all successful business ventures in the digital age. This isn’t too surprising when you consider the fact that SEO is all about increasing the visibility of your product or service, so that the many denizens of the Internet can find you.
SEO is, in other words, the ultimate form of marketing, since it brings attention to your business in the most fundamental way possible.
There’s a lot involved in a successful SEO strategy, including off-site link building, which can be conducted via guest blogging, and so on.
Before you get to any of that stuff, however, it’s important to get a handle on the most basic and fundamental elements of SEO – in other words, getting your on-site SEO protocol under control ValentLegal.ca.
Get comfortable with using 301 redirects
A major element of successful SEO is getting high-quality links pointing to the right pages of your website. These links will inevitably come, in part, from other pages on your site, but should primarily come from other websites that have a good ranking on Google, that are well trusted, and that don’t have any reputation for being dubious.
In theory, the more high-quality backlinks you have pointing to a particular webpage of yours, the more SEO-boosting “link juice,” as it is sometimes known, will be imparted, and the better that webpage will rank.
So, bearing all this in mind, you can see why it would be a potentially devastating thing to have to reformat or recreate a particular webpage, and have it become associated with a different URL. While this process is often inevitable, it can lead to a loss of all your SEO ranking if it’s not handled in the right way.
So, what is the “right way” to handle such a situation? Well, a 301 redirect, of course.
A 301 redirect is essentially a way of redirecting an old URL that has links pointing towards it, to a new webpage, while also signalling that all associations with the past URL should be transferred to the new one.
A 301 redirect allows you to recreate or redo your webpages, without having to start from scratch in the SEO sense.
Research your keywords carefully, and find the right niche to corner
All SEO starts with the right keywords, and those keywords aren’t just things that you think sounds cool, or that roughly correspond to your business idea.
To identify the right keywords to embed in your site and content, you’ll need to do some independent research, likely using Google’s external keyword tool, and other similar services.
Understand that every keyword you might choose to use will have a certain associated search volume. If your keyword has a truly enormous monthly search volume, the odds that you’re going to be able to rank for that term on the first page of Google search results is minimal. The competition is simply likely to be too strong.
What does this mean? Well, for one thing, it means that you can expect to remain in perpetual obscurity, at least when it comes to Google search results.
The other potential pitfall is that you choose a keyword term that has far too few monthly searches – perhaps none – and so end up optimising for a largely useless term that gets you no traffic.
Keyword research is something that you should take quite seriously, and do quite diligently. Keep in mind that even small variations in the keywords you use can result in significantly different monthly search volumes.
Understand that “Content is King,” and update your site often
A well-worn truism in the SEO world is that “Content is King.” This sentiment was largely developed as a pushback against the earliest SEO practices that developed, where trash content stuffed with keywords was enough to help sites to rank well on Google and other search engines.
Since then, the algorithms involved have become far more sophisticated, and trying to do this kind of unsophisticated “keyword stuffing” will get your website dropped off the deep end and never seen again on the search engine.
What Google’s algorithm rewards is, fundamentally, high-quality content, specifically of the written variety.
Ensure that your website features well-written content, that clearly and effectively communicates your core message to your audience.
In addition to creating high-quality content for your static webpages, you should also consider running a blog, or otherwise updating your website on a regular basis – as this also seems to be rewarded by Google’s algorithm.
WordPress is one of the best CMS platforms in terms of flexibility. It is a platform that allows web designers and developers more than enough room to be creative. In fact, some of the best-designed websites today are actually powered by WordPress. The CMS platform can be used to construct anything from a personal blog to a complex community portal.
However, good design alone is not enough. While it is important for a website to be visually pleasing, the real king of the site is its content. The content must be displayed in a way that allows visitors to garner the most value from it, and do so in a pleasant way.
Traffic is only the beginning. The real metric to optimize for is user engagement. Users who find value and a pleasant user experience are more likely to engage with your content. So, how can you optimize your WordPress site for user engagement? There are a few tips you can use right out of the box, and we are going to review them in this article.
Know Your Audience
The biggest challenge, and the most important first step, is getting to know the audience. What works for a particular audience group may not work for the others. You can define your target audience depending on the content you want to convey. Once you have a target audience, spend some time getting to know them on a deeper level.
You now have plenty of tools to use when it comes to getting to know your audience. You can analyze your existing traffic with the help of Google Analytics. You can use tools like Brand24 to see conversations around your website or your brand. You can also utilize tools like Moz to help you figure out what users are searching for the most.
The more you know the audience, the better you will be at fine-tuning both your content and the user experience of your site. As mentioned before, different target users expect different things from a WordPress site, and the only way you can give users what they want is by getting to know them really well.
Make It Personal
Everyone can write good content, but only a few can write in a personalized way. That personalization – the extra elements you add to your content to make it really yours – is what will separate your site from the rest. It is also the element that ignites user engagement the most; visitors will feel more personally connected when you treat them in a personalized way.
Telling personal stories, producing content from a personalized point of view, and adding other touches to the content makes all the difference. For example, you can connect with users who are looking for information on online universities and pursuing a degree online by speaking from experience.
User experience is an equally important part of boosting user engagement, and the first task you need to tackle when trying to improve your site’s UX is improving its performance. You want the site to load quickly and prioritize content that is seen as valuable from a user’s standpoint.
Aiming for performance is a necessity rather than an option. Users are more likely to switch to another website if yours isn’t loading quickly enough. Fortunately, you now have more resources to help you optimize your site. Google PageSpeed, for example, can help analyze your website and recommend new ways to improve it.
Site performance is also about finding balance between loading time and visual elements. Thanks to tools like JPEGOptim, you now have the option to create a truly stunning site visually, all while keeping your site’s performance top notch. You can even use CSS and CSS-based animations to substitute visual files and scripts.
Use Internal Linking
It is also worth noting that UX can be reviewed from the time users spend on your site. The longer they browse your site, the higher your user engagement will be. Using internal linking, you can help users navigate your site and get to the content they value the most quickly.
A good example is the Related Posts that WordPress normally display at the bottom of the page. By fine-tuning the way related posts are displayed, you can increase the user’s interest to browse more articles. Rather than relying on WordPress’s search for tags and categories, for instance, you can program the related posts section to display posts based on a user’s interests.
Another great way to utilize internal linking is recommending other articles inside a post that users read. This is now seen as the better way to go – compared to waiting until users finish the entire article before displaying related posts – because user attention span is relatively shorter nowadays.
How well visitors interact with your site depends on how quickly they can get to the content they want. Using conventional search tools that only search for specific keywords rather than relevant information is also a thing of the past. Today, you can use plugins like Better Search or Search by Algolia to further optimize your search tool.
When users can find the content that they are looking for quickly, they are more likely to share that content. At the same time, users are more compelled to leave comments and interact with the content further when the entire user experience, up to the point where they consume the content, has been pleasant.
Now that you have the tips and tricks we covered in this article in mind, optimizing your site for better user engagement will not be difficult. Start making tweaks and review your analytics after each one. Evaluate the results to see how your users react to the changes you make, and continue making adjustments accordingly.
There is no business who doesn’t want to sell their products or services.
In today’s digital world such businesses try to reach their potential buyers and for that, they use certain marketing techniques.
Like you already know, SEO is one of such techniques that helps businesses rank higher. But what if such a surefire technique fails?
Wait, no need to worry. There is a lifesaver left. It is called on-page SEO.
On-page SEO is such stuff that helps businesses achieve higher ranks when your SEO campaigns fail.
You might have gone through all the relevant SEO processes but if you have optimized your content properly, the chances go less.
So, how can you lessen down such ill chances? Any ideas?
Okay, give me a moment, let us first discuss the basics.
On Page SEO, Introduction
Moz says the practice of optimizing particular web pages intending to get a higher rank in the Search Engine Results Page [SERPS] compared to other web pages and ear more relevant traffic of potential buyers is called on-page SEO.
On-page SEO takes care of both the technical and the content part of your webpages. And FYI, the titles, descriptions and the URLs of your webpages fall into the technical part.
The main focus of on-page SEO is to let search engines understand what your content is all about. This helps searchers to get your page assuming you to be a relevant resource hub.
Talking about SEO, the most important thing to mention is its sections. They are on-page, off-page and technical SEO. These three processes work along to help your webpage get a rank that’s high enough.
Now as I’m done with the basics, let’s now shift on the
10 On Page SEO Techniques That You Need to Implement to Get Your Desired Ranks
Now it is time for the practical part.
True, there are numerous on-page SEO techniques out there. But if you plan on focusing on all the parts, it’s definitely going to hamper your SEO as you won’t be able to master any of the techniques completely.
And that’s the reason why I have mentioned only the 10 on-page SEO techniques that are considered the best of them.
Let’s just sum up all of them first.
Quality Is the First Priority
Focus On Page Titles and The Meta Descriptions
Format Both the Headings and The Content
Images and Other Multi-Media Elements Are Vital
Loading Speed of Webpages
Make It Mobile Friendly
Quality Is the First Priority
A website with marvelous content doesn’t require SEO to rank high enough and a website with below average content can’t get high ranks even after getting optimized by the best SEO chief.
And if your website has good content, SEO has can help it get better. So, quality comes first.
So, what are the basics of good content?
Your content has to be original
Your content has to be published first on your website before anywhere else
Your content should include texts as well
It has to be useful enough
It has to be well-researched
It has to be an unbiased content
p.s.: Longer articles tend to rank higher than the shorter ones.
Focus On Page Titles and The Meta Descriptions
Search engines usually go through your page titles, meta descriptions along with the headings and the content to understand the topic and rank you likewise. Content here refers to the textual part as well as videos and images.
So, a unique title for each page is a must. This will make things easier for both the search engines and website visitors.
Just, for example, a page titled Visual Search is much easier to understand and to find compared to “index.html”, don’t you think so?
Optimizing content is a part of on-page SEO. It works regarding optimizing content with for target keywords.
So, before jump into publishing the content that you’ve created, go further with the keyword research. Check for the keywords that are relevant for your content and place them accordingly in your content.
Create such content that can satisfy the inquiries of your target buyers.
Now once you’re ready with your keywords, list down the peripheral keywords as well. They are usually known as LSI (Latent Semantic Indexing) keywords. Fit them up in the titles, meta descriptions as well as the headings and a textual content portion.
Format Both the Headings and The Content
Just think of your content as a report and format accordingly via headings and subheadings.
This requires certain tags such as H1, H2, H3 and so on.
Search engines display stuff depending on the title tag, not h1.
In the cases of other headings,
Try to avoid single line headings. Instead, you can use longer headings to make them interesting enough. This will also be helpful for users who prefer skim reading.
Use headline tags hierarchy wise. To be precise, use the h1 tag for the headline, and then followed by the rest.
Try to use the related keywords in the sections of h2, h3 and so on.
Images and Other Multi-Media Elements Are Vital
Images prove to be quite important in the presentations as they make things look good and easily understandable.
But there are cons. Images increase the loading time of the webpages.
Despite this, images are an inevitable part. And that’s why you need to follow a few rules while adding them, such as…
Always go for original images. But if you feel like requiring an image that has been used before, you may also use them but it is better to tag them with their source to dodge the copyright-related issues.
Always write alt texts in your images. This helps in optimizing them for image searches.
Images should always be used in the medium size. This helps in maintaining good quality but also helps in adjusting the loading speed.
Always rename your images in a descriptive way. For example, instead of keeping the image name “image1.jpeg”, try to keep the name as “man-sitting-infront-of-laptop.jpeg”.
Use CDN aka Content Delivery Network if you have a higher number of images in a single webpage. It will also help you in maintaining the loading speed of your webpage.
URL optimization is a must.
There are two parts of URL optimization. The first one is known as URL optimization and the latter part is called URL structure.
URL Optimization: Slugs are the permanent URLs of a page. It is better to set them under 255 characters.
Slugs are usually separated by hyphens.
An SEO compatible URL is usually a short one. They include target keywords and tend to a bit descriptive.
URL Structure: The structure of an URL should be depending on the actual structure of the webpage it is connected to.
Links within the same website are referred to as internal links.
Linking pages within the same website is a very important thing to do while optimizing. And there are reasons.
It is similar to crafting your own web.
Though this you let the search engines get to know about the other pages of your website.
This practice lets search engines understand which one of your pages is the most important one.
This process also increases a website visitor’s stay on your website.
Panda and Penguin have frightened several webmasters from linking external websites in your content. The misconception behind this is that it will take a toll on Google’s penalty. But, TBH, this is absolutely wrong.
But the actual thing is that whenever you link other websites to your content if they are of high enough quality, they help to increase the trustworthiness of your website. This boosts your SEO.
And, this isn’t all. External links also help Google understand what related topics your content is covering and how useful it is for the users.
Loading Speed of Webpages
Google is increasing their investments in enhancing the speed of web as they understand the importance of speed in today’s world. They are even planning to list up the fastest websites worldwide.
And likewise, they are also pushing website owners to work on their website’s loading speed as it has now become one of the major deciding factors in the SERPS [Search Engine Result Pages].
So, being a webmaster, it is your main task to make your webpage load faster as this is important for both ranking high up in Google’s search engine results as well as retaining your customers and converting them.
Make It Mobile Friendly
TBH, the maximum of Google’s searched are now getting initiated from smartphones.
This directly refers to the fact that if your website isn’t mobile friendly then you’re going to lose a good number of website visitors. To be precise, 60%.
So, how to deal with this?
First and foremost, check if your website is mobile friendly enough. you can even visit Google’s Mobile friendly tool to check if your website is doing good enough.
Post this, test your website through an actual smartphone, just like a real user would have accessed your website form their phone. Check if everything works fine including the call-to-action buttons.
What’s Your Take?
So, I guess, you’ve now understood how important on-page SEO is.
Just try and implement these 10 tricks that I have discussed here, and I guess you’ll get to see the results.
Now, for the website owners who are new to this industry and are don’t know SEO properly or if you remain busy all day and don’t have enough time to handle all this stuff, hiring an expert is always the recommendable option.
Just go through our SEO packages. They fit well in any size of business and we promise you to customize them according to your requirements and price preferences.
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.