Once you have had a new website designed and it’s live, how do you ensure that you are getting the maximum traffic and the highest conversion rates possible for your business? With promoting your site, there are a whole load of things to consider and simple ways to ensure you are reaching the right people. Follow these steps and be on the road to more hits than you can handle.
- Know your Purpose
When deciding to have a website built, you will have certainly thought about what you are going to use it for and who you are trying to appeal to. When trying to direct visitors to your site, you must be able to implement this in an effective marketing strategy. If you are seeking page hits, then you are going to use a different strategy – for example, your business plan on sales isn’t going to work. Make sure you keep this in mind before you launch any campaigns and certainly before you spend any money.
- Utilize Social Media
An obvious one, but not always put into practice effectively. Read up on the best ways to maintain brand identity across platforms, and make sure you do not publish contradictory information. The last thing you want to do is confuse potential viewers. If you are seeking visits to sell, make sure you are present in forums discussing the industry you are a part of. Never doubt that community can make or break a small business.
- Implement A Search Engine Optimization Strategy
If SEO sounds like a foreign term, you probably need to do your research. Getting traffic to your page is not about sitting back, crossing your fingers and hoping to the high heavens that somebody will stumble across your page. Whether it is running a blog, outsourcing some content or targeting particular geographic locations, you will need to understand a little about SEO to get those all important clicks.
- Make Sure Your Website Loads Well
A great looking, totally sleek website will not do much if whoever visits has to endure slow loading times and poor usability. More traffic than ever will be accessing your site from a phone or other small device, and so you need to find out if your website is up to the challenge. If not, you really must address this issue right away. You could potentially be losing half of your customers. Furthermore, if your website is slow to load, then your bounce rate will be artificially high. Look into the Best Web Hosting for your requirements; you will kick yourself if your server causes potential customers to leave, and a loss in sales.
- Keep it fresh
There is no point in having a website that you don’t update; therefore, make sure it stays in line with the times and that there are new backlinks promoting it as much as possible. Remember that repeat customers will see your website many times, and if nothing changes in a few months, they are likely to become disinterested. Unless you are using your website primarily as a CV, aim to update the content on it as often as you can.