There is no business who doesn’t want to sell their products or services.
In today’s digital world such businesses try to reach their potential buyers and for that, they use certain marketing techniques.
Like you already know, SEO is one of such techniques that helps businesses rank higher. But what if such a surefire technique fails?
Wait, no need to worry. There is a lifesaver left. It is called on-page SEO.
On-page SEO is such stuff that helps businesses achieve higher ranks when your SEO campaigns fail.
You might have gone through all the relevant SEO processes but if you have optimized your content properly, the chances go less.
So, how can you lessen down such ill chances? Any ideas?
Okay, give me a moment, let us first discuss the basics.
On Page SEO, Introduction
Moz says the practice of optimizing particular web pages intending to get a higher rank in the Search Engine Results Page [SERPS] compared to other web pages and ear more relevant traffic of potential buyers is called on-page SEO.
On-page SEO takes care of both the technical and the content part of your webpages. And FYI, the titles, descriptions and the URLs of your webpages fall into the technical part.
The main focus of on-page SEO is to let search engines understand what your content is all about. This helps searchers to get your page assuming you to be a relevant resource hub.
Talking about SEO, the most important thing to mention is its sections. They are on-page, off-page and technical SEO. These three processes work along to help your webpage get a rank that’s high enough.
Now as I’m done with the basics, let’s now shift on the
10 On Page SEO Techniques That You Need to Implement to Get Your Desired Ranks
Now it is time for the practical part.
True, there are numerous on-page SEO techniques out there. But if you plan on focusing on all the parts, it’s definitely going to hamper your SEO as you won’t be able to master any of the techniques completely.
And that’s the reason why I have mentioned only the 10 on-page SEO techniques that are considered the best of them.
Let’s just sum up all of them first.
Quality Is the First Priority
Focus On Page Titles and The Meta Descriptions
Format Both the Headings and The Content
Images and Other Multi-Media Elements Are Vital
Loading Speed of Webpages
Make It Mobile Friendly
Quality Is the First Priority
A website with marvelous content doesn’t require SEO to rank high enough and a website with below average content can’t get high ranks even after getting optimized by the best SEO chief.
And if your website has good content, SEO has can help it get better. So, quality comes first.
So, what are the basics of good content?
Your content has to be original
Your content has to be published first on your website before anywhere else
Your content should include texts as well
It has to be useful enough
It has to be well-researched
It has to be an unbiased content
p.s.: Longer articles tend to rank higher than the shorter ones.
Focus On Page Titles and The Meta Descriptions
Search engines usually go through your page titles, meta descriptions along with the headings and the content to understand the topic and rank you likewise. Content here refers to the textual part as well as videos and images.
So, a unique title for each page is a must. This will make things easier for both the search engines and website visitors.
Just, for example, a page titled Visual Search is much easier to understand and to find compared to “index.html”, don’t you think so?
Optimizing content is a part of on-page SEO. It works regarding optimizing content with for target keywords.
So, before jump into publishing the content that you’ve created, go further with the keyword research. Check for the keywords that are relevant for your content and place them accordingly in your content.
Create such content that can satisfy the inquiries of your target buyers.
Now once you’re ready with your keywords, list down the peripheral keywords as well. They are usually known as LSI (Latent Semantic Indexing) keywords. Fit them up in the titles, meta descriptions as well as the headings and a textual content portion.
Format Both the Headings and The Content
Just think of your content as a report and format accordingly via headings and subheadings.
This requires certain tags such as H1, H2, H3 and so on.
Search engines display stuff depending on the title tag, not h1.
In the cases of other headings,
Try to avoid single line headings. Instead, you can use longer headings to make them interesting enough. This will also be helpful for users who prefer skim reading.
Use headline tags hierarchy wise. To be precise, use the h1 tag for the headline, and then followed by the rest.
Try to use the related keywords in the sections of h2, h3 and so on.
Images and Other Multi-Media Elements Are Vital
Images prove to be quite important in the presentations as they make things look good and easily understandable.
But there are cons. Images increase the loading time of the webpages.
Despite this, images are an inevitable part. And that’s why you need to follow a few rules while adding them, such as…
Always go for original images. But if you feel like requiring an image that has been used before, you may also use them but it is better to tag them with their source to dodge the copyright-related issues.
Always write alt texts in your images. This helps in optimizing them for image searches.
Images should always be used in the medium size. This helps in maintaining good quality but also helps in adjusting the loading speed.
Always rename your images in a descriptive way. For example, instead of keeping the image name “image1.jpeg”, try to keep the name as “man-sitting-infront-of-laptop.jpeg”.
Use CDN aka Content Delivery Network if you have a higher number of images in a single webpage. It will also help you in maintaining the loading speed of your webpage.
URL optimization is a must.
There are two parts of URL optimization. The first one is known as URL optimization and the latter part is called URL structure.
URL Optimization: Slugs are the permanent URLs of a page. It is better to set them under 255 characters.
Slugs are usually separated by hyphens.
An SEO compatible URL is usually a short one. They include target keywords and tend to a bit descriptive.
URL Structure: The structure of an URL should be depending on the actual structure of the webpage it is connected to.
Links within the same website are referred to as internal links.
Linking pages within the same website is a very important thing to do while optimizing. And there are reasons.
It is similar to crafting your own web.
Though this you let the search engines get to know about the other pages of your website.
This practice lets search engines understand which one of your pages is the most important one.
This process also increases a website visitor’s stay on your website.
Panda and Penguin have frightened several webmasters from linking external websites in your content. The misconception behind this is that it will take a toll on Google’s penalty. But, TBH, this is absolutely wrong.
But the actual thing is that whenever you link other websites to your content if they are of high enough quality, they help to increase the trustworthiness of your website. This boosts your SEO.
And, this isn’t all. External links also help Google understand what related topics your content is covering and how useful it is for the users.
Loading Speed of Webpages
Google is increasing their investments in enhancing the speed of web as they understand the importance of speed in today’s world. They are even planning to list up the fastest websites worldwide.
And likewise, they are also pushing website owners to work on their website’s loading speed as it has now become one of the major deciding factors in the SERPS [Search Engine Result Pages].
So, being a webmaster, it is your main task to make your webpage load faster as this is important for both ranking high up in Google’s search engine results as well as retaining your customers and converting them.
Make It Mobile Friendly
TBH, the maximum of Google’s searched are now getting initiated from smartphones.
This directly refers to the fact that if your website isn’t mobile friendly then you’re going to lose a good number of website visitors. To be precise, 60%.
So, how to deal with this?
First and foremost, check if your website is mobile friendly enough. you can even visit Google’s Mobile friendly tool to check if your website is doing good enough.
Post this, test your website through an actual smartphone, just like a real user would have accessed your website form their phone. Check if everything works fine including the call-to-action buttons.
What’s Your Take?
So, I guess, you’ve now understood how important on-page SEO is.
Just try and implement these 10 tricks that I have discussed here, and I guess you’ll get to see the results.
Now, for the website owners who are new to this industry and are don’t know SEO properly or if you remain busy all day and don’t have enough time to handle all this stuff, hiring an expert is always the recommendable option.
Just go through our SEO packages. They fit well in any size of business and we promise you to customize them according to your requirements and price preferences.
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.
Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.
Creating and launching a website is an expensive affair. It?s not surprising that many business owners want to cut corners wherever possible. Hosting isn?t something you can afford to compromise on, especially when you?re first launching your website.
Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.
This indicates a website?s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.
Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.
If your hosting service provider doesn?t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.
Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.
2. Uptimes and Downtimes
The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.
This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.
Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won?t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.
Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.
Most people don?t know that the website?s IP address can influence SEO to some extent. While it doesn?t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.
If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.
The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.
Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn?t have a good security system in place, any decent hacker can target your website.
Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.
All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.
Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.
Image Source – xpandion.com
5. Backup for Your Website
No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.
Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.
If the service provider doesn?t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.
If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.
6. HTTPS and SSL Certificate
Google considers HTTPS and SSL certificate a ranking signal. It isn?t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.
You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won?t have the processes in place to help customers migrate from HTTP to HTTPS.
As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.
Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.
It is incumbent upon all small business owner, entrepreneur, and solopreneur to have at least a smattering of understanding when it comes to Search Engine Optimization. Whatever the size and scope of your business, and whatever the nature of the products and services you offer, it?s likely that your enterprise could benefit from attracting more new users to your online content. The bigger your reach, the more prospects you have and the more prospects you have the more opportunities you have to convert. Yet, while we all like to think that we have a handle on ?this SEO thing?, many of us find ourselves inadvertently breaking the sacred commandments of SEO and unwittingly committing cardinal sins which could have severe consequences in the eyes of search engine crawlers.
Consulting with an SEO firm is a great way to fix SEO sins on your content and help to recondition your content to incorporate more good SEO habits. However, before you book your first appointment there are still a few things you can do on your own to identify SEO sins on your content and prevent them from wreaking havoc with your reach. Let?s take a look at some cardinal SEO sins which could limit the reach of your business?
Thou shalt not use high competition keywords
Keywords are a vital component of SEO, ensuring that your content is properly matched to the right search engine queries. However, when researching keywords for your content it makes sense to pick your battles. The more vague and nonspecific your keywords, the more likely it is that you?ll be putting yourself in direct competition with higher authority domains.
Thus, you should choose the most relevant and low competition keywords possible, incorporating technical terms where appropriate. This will ensure that your content reaches the right readership.
Thou shalt not stuff thy keywords
There are certain behaviors that are like a red flag to search engine crawlers. One of them is keyword stuffing. This is where the keyword is overused ad nauseum. Not only does it sing to a search algorithm ?you?re being played?, it also disrupts the flow of your content, making it seem insincere and unnatural. By and large, you should aim for a keyword density of 10% or less.
Thou shalt not harbor broken links
Broken links in your content are anathema both to users and search engine crawlers. They can imply that your website is in a state of disrepair or that it is poorly maintained while also making for a frustrating experience for the user. Speaking of which…
Thou shalt not neglect thy UX
User experience or UX is an important part of website design. While many entrepreneurs put a lot of effort into making sure that their web design looks beautiful, they are less concerned with creating a pleasant user experience. However, UX does play an increasingly large role in SEO rankings. UX is a huge factor in bounce rates, scroll depth and time on the page which are important considerations for search engine crawlers.
Thou shalt not offend Google with non-secured domains
If your website begins with an http:// prefix rather than an https:// this means that your domain is not secure and, bluntly speaking, this means that Google does not like you! Not only will your website be treated unfavorably in search engine rankings, but users will also be treated to a ?Not secure? warning which could undermine faith in your brand.
Steer clear of these cardinal sins and you?ll be well on the way too saintly SEO!
The weather is still far from cold winter days with everything covered in snow, and the holidays are only yet to come. Still, if you have a website, and have to prepare for all the online sales that you are going to have during the holidays, then it?s already high time that you start getting ready. In fact, you can never say that it?s early to start preparing for this period, as you need to be on top of your game when things start to get busy.
So, by now you have probably learned enough about SEO mistakes that you should avoid. Now, keeping the upcoming holidays in mind, you need to remember the fact that ranking properly on Google isn?t something that happens over the course of a day or two, so if you haven?t started working on your holiday SEO strategy, then you should do it now. Remember that next to Christmas, you?ve got a bunch of other important dates to cover, such as Black Friday and Cyber Monday. So come up with your best content for the occasions and get ready to rumble.
Create appropriate landing pages
Every upcoming holiday should have its own set of landing pages which should be based on keywords and terms related to that particular date. The pages can be static. All that is really important is that you put the most effort into keywords which will most probably trend online during that period, and learn a bit from your previous campaigns if you have had run them before.
Focus closely on the design of the pages so that they perfectly fit the given holiday. Make your theme be all about it, throw in proper decorations, and include appropriate images. Also, these pages will do just great for promotion via social media networks. Furthermore, your email marketing campaigns will lead directly to them, so that you get to convert for the desired keywords much better.
Offer holiday-themed deals
Your website?s theme does one part of the job, but you should also make sure that you offer your customers something that they will find valuable. Make sure that you are not just a copy of your competition?s idea, but provide people with something that they can only get from you. Rely on your strengths and show the true significance of your business both to you and your customer base.
Look at what other businesses are doing and take the idea one step ahead, or come up with something completely unique. Once you?ve got what it takes, promote it as much as you can (within reasonable limits).
Make sure that your online store?s frontend and backend are proper
Further, then creating the perfect landing pages, you need to make the best possible website content for your holiday customers and make sure that it?s perfectly optimized for your SEO efforts. What this means is that you make sure that some of the common SEO aspects are in place, such as H1 and H2 headers, page loading speed, as well as getting rid of any duplicate content.
Also, while your website visitors won?t be able to see your backend, it certainly has to be top-notch and fully SEO optimized, or things will go awry really fast. So, get all your code straight, make sure that every image that you use is well-optimized, and take care of your sitemaps, as it is of vital importance, according to expert SEO agency in Brisbane.
Don?t forget to think mobile
As you are probably well aware, a huge number of your customers will be purchasing your products by using their mobile devices. The number of mobile users is only growing, and there is no denying of the fact that we live in an era of smartphones, where even your old folks probably have one (even though they may not be as good as using it as youngsters). Therefore, it goes without saying that your website needs to be mobile-friendly.
And when we say mobile-friendly, it means more than just making sure that the screen resolution fits the screen of a given device. No, you have to optimize every little bit of it. Make sure that all the buttons are responsive and all choices are there for mobile users. Your customer base will be very disappointed if they come to your website and realize that they are going to have trouble navigating it due to it not being properly optimized for their device. This is generally the case, but during the holidays, it?s even twice as much important. Because this is when shopping becomes hectic, as groups of customers turn into crowds, and sales reach their annual peak. So, if your website doesn?t provide the right user experience to your holiday buyers, then they will certainly look for a similar product somewhere else.
Keep in mind that the holiday season is the time of the year when your sales can go through the roof. It is the most hectic period for all kinds of shops, which means that your website needs to be properly optimized for your customer base. You need to make sure that your SEO efforts are top-notch, and start preparing on time so that your website gets the most traffic as well as conversions once the chaos begins.
The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common?mistake the inexperienced?business?owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO?experts constantly point out – there is an essential and natural link between the site?s design and it?s search performance. So let?s take a look how can you make this interplay happen and make the most of it.
1. Yellow Brick Road
In today?s ever-growing?competition the battle for the user?s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in?the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite?because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz?you need to include the yellow brick road?that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult?to use your customers will quickly get frustrated and look for the ones with greater usability factors. That?s why your design's navigation is crucial for SEO?- with a proper guidance people will stay longer on your pages, share them with friends and you?ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.
2. The Cobweb
Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders?because they?re the ones who can make your website discoverable – or not. These search?engine bots in charge of?indexing are sophisticated, but their ability to discover?content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don?t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective?of design and crawlable from?the perspective of SEO. That?s why you need to keep your most important content high up and then?build subcategories from there.
3. The Wizard
At the end of their adventures in the land of Oz, Dorothy?and her friends realize that the great wizard?is just the man. Nonetheless, they don?t end up empty-handed. The presents are simple, but they?re just what they were looking for. In the same manner, beneath all that eye candy on your website,?there?s a content. It is an indication?to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content?is crucial. You need to know the purpose of every page, what is?the information?the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before?you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.
4. There?s No Place Like Home
Although we?ve promised you the tips for nailing the design and SEO, that doesn?t mean you won?t have to maintain the world you?ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign?has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn?t mean you?ve done anything wrong, things?simply need?to be updated to satisfy new standards. That?s why it?s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you?ve been building?will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and?other relevant information) are left behind.
We live at the times of short attention spans so strong visuals are necessary, but they mustn?t become?the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change.?Only if both – spiders and searchers – can find their way around you?ll be open?for business.