nail your webdesign and seo

4 Tips to Nail Your Website Design and SEO

nail your webdesign and seo

 

The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common mistake the inexperienced business owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO experts constantly point out – there is an essential and natural link between the site’s design and it’s search performance. So let’s take a look how can you make this interplay happen and make the most of it.

1. Yellow Brick Road

In today’s ever-growing competition the battle for the user’s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz you need to include the yellow brick road that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult to use your customers will quickly get frustrated and look for the ones with greater usability factors. That’s why your design's navigation is crucial for SEO – with a proper guidance people will stay longer on your pages, share them with friends and you’ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.

2. The Cobweb

Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders because they’re the ones who can make your website discoverable – or not. These search engine bots in charge of indexing are sophisticated, but their ability to discover content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don’t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective of design and crawlable from the perspective of SEO. That’s why you need to keep your most important content high up and then build subcategories from there.

3. The Wizard

At the end of their adventures in the land of Oz, Dorothy and her friends realize that the great wizard is just the man. Nonetheless, they don’t end up empty-handed. The presents are simple, but they’re just what they were looking for. In the same manner, beneath all that eye candy on your website, there’s a content. It is an indication to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content is crucial. You need to know the purpose of every page, what is the information the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.

4. There’s No Place Like Home

Although we’ve promised you the tips for nailing the design and SEO, that doesn’t mean you won’t have to maintain the world you’ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn’t mean you’ve done anything wrong, things simply need to be updated to satisfy new standards. That’s why it’s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you’ve been building will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and other relevant information) are left behind.

We live at the times of short attention spans so strong visuals are necessary, but they mustn’t become the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change. Only if both – spiders and searchers – can find their way around you’ll be open for business.

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SEO for your business website

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

Magazine AdsDespite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

stickers to promote your business

Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

SEO for your business website

People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.

Blogging

Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.

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Website Off-Site Maintenance

Get The Most From Your New Website

Once you have had a new website designed and it’s live, how do you ensure that you are getting the maximum traffic and the highest conversion rates possible for your business? With promoting your site, there are a whole load of things to consider and simple ways to ensure you are reaching the right people. Follow these steps and be on the road to more hits than you can handle.

  • Know your Purpose

When deciding to have a website built, you will have certainly thought about what you are going to use it for and who you are trying to appeal to. When trying to direct visitors to your site, you must be able to implement this in an effective marketing strategy. If you are seeking page hits, then you are going to use a different strategy – for example, your business plan on sales isn’t going to work. Make sure you keep this in mind before you launch any campaigns and certainly before you spend any money.

  1. Utilize Social Media

An obvious one, but not always put into practice effectively. Read up on the best ways to maintain brand identity across platforms, and make sure you do not publish contradictory information. The last thing you want to do is confuse potential viewers. If you are seeking visits to sell, make sure you are present in forums discussing the industry you are a part of. Never doubt that community can make or break a small business.

  1. Implement A Search Engine Optimization Strategy

If SEO sounds like a foreign term, you probably need to do your research. Getting traffic to your page is not about sitting back, crossing your fingers and hoping to the high heavens that somebody will stumble across your page. Whether it is running a blog, outsourcing some content or targeting particular geographic locations, you will need to understand a little about SEO to get those all important clicks.

  1. Make Sure Your Website Loads Well

A great looking, totally sleek website will not do much if whoever visits has to endure slow loading times and poor usability. More traffic than ever will be accessing your site from a phone or other small device, and so you need to find out if your website is up to the challenge. If not, you really must address this issue right away. You could potentially be losing half of your customers. Furthermore, if your website is slow to load, then your bounce rate will be artificially high. Look into the Best Web Hosting for your requirements; you will kick yourself if your server causes potential customers to leave, and a loss in sales.

  1. Keep it fresh

There is no point in having a website that you don’t update; therefore, make sure it stays in line with the times and that there are new backlinks promoting it as much as possible. Remember that repeat customers will see your website many times, and if nothing changes in a few months, they are likely to become disinterested. Unless you are using your website primarily as a CV, aim to update the content on it as often as you can.

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How to Be Successful at SEO

You'll find that there have been a lot of success stories on the Internet concerning search engine optimization. While many people have taken the time to share their own formulas for success all of the information that is available to you can be rather confusing. The following are some tactics that you can employ to be successful at search engine optimization. If you're not confident in your own abilities with search engine optimization you'll want to hire the best SEO company that you can find. This is also an excellent step for people that are just starting out and are unsure of what to do in regards to SEO. Finding a good company to help you create a good search engine optimization campaign can be a wonderful place to start.

If you are set on doing your SEO on your own you may want to consider looking into a search engine optimization course if you're not completely confident in your skills with SEO. Finding a good course on search engine optimization can help you learn a great deal about this process which can be a great help when you're looking to put together a solid search engine optimization campaign.

You may have noticed that without a doubt search engine marketing can be very complex. You need to have credible links, solid professional content and a fantastic page design. While it would be wonderful if you can do all this by yourself you may need to employ help with one or more of these things. No matter what you are looking to hire someone to help you with you want to make sure that you find the best possible service. There are many freelancers available online that can assist you with a number of different things in regards to a search engine optimization services.

This is just the start of what you should know in order to be successful with search engine optimization. Remember if you're looking to hire anyone to help you with any part of your marketing campaign you want to take the time to research to find the best possible candidate to assist you.

Bourne SEO offers Search Engine Optimization in Sussex, UK

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How to Get SEO Dynamics Out Of Your Hard Copy Information

Search Engine Optimization (SEO) sometimes seems like a sort of mystic science. That’s often the case for those who don’t work with it on a regular basis, particularly businesspeople, who are likely to have received the full blast of statistical analyses from experts without getting the big picture of what SEO does, and what it’s supposed to achieve.

Another thing most people don’t know is that SEO works, and works very well. They also apparently don’t know that the basic principles of SEO and advertising copy are very much the same. Ironically, the realities of SEO ideas and practices are in plain view, all the time, all over the world, in the form of ad copy.

Consider this-

  • How do you search for something online?
  • You use names, descriptions, and try to pin down your search terms to be as effective as possible, to find what you want in the shortest space of time.

SEO keywords and phrases are based on these principles, and so is advertising copy. If you’re looking for a fridge, you search for fridges, perhaps with a brand name.  If you look at hard copy ads, what do you see? “Westinghouse Fridges”.

SEO dynamics in hard copy

A man called Claude Hopkins is called The Father of Advertising. He wrote a book called Scientific Advertising at the start of the 20th century, and his work is still required reading today.  Hopkins was a realist, and emphasized the value of print materials in terms of their value to the consumer, not the seller. The idea is that people have their own motivations for purchase, and these are the real decision-making influences.

Decisions are based on information, and that information has to be presented so that it shows clear values to the consumer. The consumer, naturally, looks at any form of advertising in the same way as SEO – “This is what I’m looking for”.

For hard copy producers, this principle is extremely important. A post-it note can provide enough information to generate a sale, provided it has information of use to the buyer. This in turn means that hard copy information has to use these values dynamically, to match the medium used.

For example-

  • Your business card- Business card printing allows some very high value content to be included on a card, like services, areas of expertise, and visual content to attract attention like colour schemes, layout, etc. A business card is in effect a mini-advertisement.
  • Business writing techniques- Basic business writing may not have a reputation for glamorous use of language, but it’s extremely efficient in terms of providing information. In corporate brochure printing, information content is very much constructed on the business writing foundation, with ad copy attached to highlight the SEO content effect for subject matter.

Even technical writing can be incorporated into something as obviously advertising-oriented as large poster printing, using text like “The new XYZ processor, 5GB RAM”, which tells those interested in high end processors exactly what they want to know.

SEO content dynamics work for any business. If you’re looking for better content for your hard copy, start looking at SEO principles. You’ll appreciate the upgrade.

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