SEO Sins Which Could Limit Your Business Reach

SEO Sins Which Could Limit Your Business’ Reach

It is incumbent upon all small business owner, entrepreneur, and solopreneur to have at least a smattering of understanding when it comes to Search Engine Optimization. Whatever the size and scope of your business, and whatever the nature of the products and services you offer, it’s likely that your enterprise could benefit from attracting more new users to your online content. The bigger your reach, the more prospects you have and the more prospects you have the more opportunities you have to convert. Yet, while we all like to think that we have a handle on “this SEO thing”, many of us find ourselves inadvertently breaking the sacred commandments of SEO and unwittingly committing cardinal sins which could have severe consequences in the eyes of search engine crawlers.

Consulting with an SEO firm is a great way to fix SEO sins on your content and help to recondition your content to incorporate more good SEO habits. However, before you book your first appointment there are still a few things you can do on your own to identify SEO sins on your content and prevent them from wreaking havoc with your reach. Let’s take a look at some cardinal SEO sins which could limit the reach of your business…

 

Thou shalt not use high competition keywords

Keywords are a vital component of SEO, ensuring that your content is properly matched to the right search engine queries. However, when researching keywords for your content it makes sense to pick your battles. The more vague and nonspecific your keywords, the more likely it is that you’ll be putting yourself in direct competition with higher authority domains.

Thus, you should choose the most relevant and low competition keywords possible, incorporating technical terms where appropriate. This will ensure that your content reaches the right readership.

 

Thou shalt not stuff thy keywords

There are certain behaviors that are like a red flag to search engine crawlers. One of them is keyword stuffing. This is where the keyword is overused ad nauseum. Not only does it sing to a search algorithm “you’re being played”, it also disrupts the flow of your content, making it seem insincere and unnatural. By and large, you should aim for a keyword density of 10% or less.

 

Thou shalt not harbor broken links

Broken links in your content are anathema both to users and search engine crawlers. They can imply that your website is in a state of disrepair or that it is poorly maintained while also making for a frustrating experience for the user. Speaking of which…

 

Thou shalt not neglect thy UX

User experience or UX is an important part of website design. While many entrepreneurs put a lot of effort into making sure that their web design looks beautiful, they are less concerned with creating a pleasant user experience. However, UX does play an increasingly large role in SEO rankings. UX is a huge factor in bounce rates, scroll depth and time on the page which are important considerations for search engine crawlers.

 

Thou shalt not offend Google with non-secured domains

If your website begins with an http:// prefix rather than an https:// this means that your domain is not secure and, bluntly speaking, this means that Google does not like you! Not only will your website be treated unfavorably in search engine rankings, but users will also be treated to a “Not secure” warning which could undermine faith in your brand.

Steer clear of these cardinal sins and you’ll be well on the way too saintly SEO!

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How To Prepare Your SEO For The Holiday Season

How To Prepare Your SEO For The Holiday Season

The weather is still far from cold winter days with everything covered in snow, and the holidays are only yet to come. Still, if you have a website, and have to prepare for all the online sales that you are going to have during the holidays, then it’s already high time that you start getting ready. In fact, you can never say that it’s early to start preparing for this period, as you need to be on top of your game when things start to get busy.

So, by now you have probably learned enough about SEO mistakes that you should avoid. Now, keeping the upcoming holidays in mind, you need to remember the fact that ranking properly on Google isn’t something that happens over the course of a day or two, so if you haven’t started working on your holiday SEO strategy, then you should do it now. Remember that next to Christmas, you’ve got a bunch of other important dates to cover, such as Black Friday and Cyber Monday. So come up with your best content for the occasions and get ready to rumble.

Create appropriate landing pages

Every upcoming holiday should have its own set of landing pages which should be based on keywords and terms related to that particular date. The pages can be static. All that is really important is that you put the most effort into keywords which will most probably trend online during that period, and learn a bit from your previous campaigns if you have had run them before.

Focus closely on the design of the pages so that they perfectly fit the given holiday. Make your theme be all about it, throw in proper decorations, and include appropriate images. Also, these pages will do just great for promotion via social media networks. Furthermore, your email marketing campaigns will lead directly to them, so that you get to convert for the desired keywords much better.

Offer holiday-themed deals

How To Prepare Your SEO For The Holiday SeasonYour website’s theme does one part of the job, but you should also make sure that you offer your customers something that they will find valuable. Make sure that you are not just a copy of your competition’s idea, but provide people with something that they can only get from you. Rely on your strengths and show the true significance of your business both to you and your customer base.

Look at what other businesses are doing and take the idea one step ahead, or come up with something completely unique. Once you’ve got what it takes, promote it as much as you can (within reasonable limits).

Make sure that your online store’s frontend and backend are proper

Further, then creating the perfect landing pages, you need to make the best possible website content for your holiday customers and make sure that it’s perfectly optimized for your SEO efforts. What this means is that you make sure that some of the common SEO aspects are in place, such as H1 and H2 headers, page loading speed, as well as getting rid of any duplicate content.

Also, while your website visitors won’t be able to see your backend, it certainly has to be top-notch and fully SEO optimized, or things will go awry really fast. So, get all your code straight, make sure that every image that you use is well-optimized, and take care of your sitemaps, as it is of vital importance, according to expert SEO agency in Brisbane.

Don’t forget to think mobile

As you are probably well aware, a huge number of your customers will be purchasing your products by using their mobile devices. The number of mobile users is only growing, and there is no denying of the fact that we live in an era of smartphones, where even your old folks probably have one (even though they may not be as good as using it as youngsters). Therefore, it goes without saying that your website needs to be mobile-friendly.

And when we say mobile-friendly, it means more than just making sure that the screen resolution fits the screen of a given device. No, you have to optimize every little bit of it. Make sure that all the buttons are responsive and all choices are there for mobile users. Your customer base will be very disappointed if they come to your website and realize that they are going to have trouble navigating it due to it not being properly optimized for their device. This is generally the case, but during the holidays, it’s even twice as much important. Because this is when shopping becomes hectic, as groups of customers turn into crowds, and sales reach their annual peak. So, if your website doesn’t provide the right user experience to your holiday buyers, then they will certainly look for a similar product somewhere else.

Keep in mind that the holiday season is the time of the year when your sales can go through the roof. It is the most hectic period for all kinds of shops, which means that your website needs to be properly optimized for your customer base. You need to make sure that your SEO efforts are top-notch, and start preparing on time so that your website gets the most traffic as well as conversions once the chaos begins.

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nail your webdesign and seo

4 Tips to Nail Your Website Design and SEO

nail your webdesign and seo

 

The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common mistake the inexperienced business owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO experts constantly point out – there is an essential and natural link between the site’s design and it’s search performance. So let’s take a look how can you make this interplay happen and make the most of it.

1. Yellow Brick Road

In today’s ever-growing competition the battle for the user’s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz you need to include the yellow brick road that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult to use your customers will quickly get frustrated and look for the ones with greater usability factors. That’s why your design's navigation is crucial for SEO – with a proper guidance people will stay longer on your pages, share them with friends and you’ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.

2. The Cobweb

Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders because they’re the ones who can make your website discoverable – or not. These search engine bots in charge of indexing are sophisticated, but their ability to discover content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don’t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective of design and crawlable from the perspective of SEO. That’s why you need to keep your most important content high up and then build subcategories from there.

3. The Wizard

At the end of their adventures in the land of Oz, Dorothy and her friends realize that the great wizard is just the man. Nonetheless, they don’t end up empty-handed. The presents are simple, but they’re just what they were looking for. In the same manner, beneath all that eye candy on your website, there’s a content. It is an indication to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content is crucial. You need to know the purpose of every page, what is the information the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.

4. There’s No Place Like Home

Although we’ve promised you the tips for nailing the design and SEO, that doesn’t mean you won’t have to maintain the world you’ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn’t mean you’ve done anything wrong, things simply need to be updated to satisfy new standards. That’s why it’s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you’ve been building will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and other relevant information) are left behind.

We live at the times of short attention spans so strong visuals are necessary, but they mustn’t become the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change. Only if both – spiders and searchers – can find their way around you’ll be open for business.

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SEO for your business website

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

Magazine AdsDespite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

stickers to promote your business

Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

SEO for your business website

People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.

Blogging

Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.

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Website Off-Site Maintenance

Get The Most From Your New Website

Once you have had a new website designed and it’s live, how do you ensure that you are getting the maximum traffic and the highest conversion rates possible for your business? With promoting your site, there are a whole load of things to consider and simple ways to ensure you are reaching the right people. Follow these steps and be on the road to more hits than you can handle.

  • Know your Purpose

When deciding to have a website built, you will have certainly thought about what you are going to use it for and who you are trying to appeal to. When trying to direct visitors to your site, you must be able to implement this in an effective marketing strategy. If you are seeking page hits, then you are going to use a different strategy – for example, your business plan on sales isn’t going to work. Make sure you keep this in mind before you launch any campaigns and certainly before you spend any money.

  1. Utilize Social Media

An obvious one, but not always put into practice effectively. Read up on the best ways to maintain brand identity across platforms, and make sure you do not publish contradictory information. The last thing you want to do is confuse potential viewers. If you are seeking visits to sell, make sure you are present in forums discussing the industry you are a part of. Never doubt that community can make or break a small business.

  1. Implement A Search Engine Optimization Strategy

If SEO sounds like a foreign term, you probably need to do your research. Getting traffic to your page is not about sitting back, crossing your fingers and hoping to the high heavens that somebody will stumble across your page. Whether it is running a blog, outsourcing some content or targeting particular geographic locations, you will need to understand a little about SEO to get those all important clicks.

  1. Make Sure Your Website Loads Well

A great looking, totally sleek website will not do much if whoever visits has to endure slow loading times and poor usability. More traffic than ever will be accessing your site from a phone or other small device, and so you need to find out if your website is up to the challenge. If not, you really must address this issue right away. You could potentially be losing half of your customers. Furthermore, if your website is slow to load, then your bounce rate will be artificially high. Look into the Best Web Hosting for your requirements; you will kick yourself if your server causes potential customers to leave, and a loss in sales.

  1. Keep it fresh

There is no point in having a website that you don’t update; therefore, make sure it stays in line with the times and that there are new backlinks promoting it as much as possible. Remember that repeat customers will see your website many times, and if nothing changes in a few months, they are likely to become disinterested. Unless you are using your website primarily as a CV, aim to update the content on it as often as you can.

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