Once you have had a new website designed and it?s live, how do you ensure that you are getting the maximum traffic and the highest conversion rates possible for your business? With promoting your site, there are a whole load of things to consider and simple ways to ensure you are reaching the right people. Follow these steps and be on the road to more hits than you can handle.
Know your Purpose
When deciding to have a website built, you will have certainly thought about what you are going to use it for and who you are trying to appeal to. When trying to direct visitors to your site, you must be able to implement this in an effective marketing strategy. If you are seeking page hits, then you are going to use a different strategy ? for example, your business plan on sales isn?t going to work. Make sure you keep this in mind before you launch any campaigns and certainly before you spend any money.
Utilize Social Media
An obvious one, but not always put into practice effectively. Read up on the best ways to maintain brand identity across platforms, and make sure you do not publish contradictory information. The last thing you want to do is confuse potential viewers. If you are seeking visits to sell, make sure you are present in forums discussing the industry you are a part of. Never doubt that community can make or break a small business.
Implement A Search Engine Optimization Strategy
If SEO sounds like a foreign term, you probably need to do your research. Getting traffic to your page is not about sitting back, crossing your fingers and hoping to the high heavens that somebody will stumble across your page. Whether it is running a blog, outsourcing some content or targeting particular geographic locations, you will need to understand a little about SEO to get those all important clicks.
Make Sure Your Website Loads Well
A great looking, totally sleek website will not do much if whoever visits has to endure slow loading times and poor usability. More traffic than ever will be accessing your site from a phone or other small device, and so you need to find out if your website is up to the challenge. If not, you really must address this issue right away. You could potentially be losing half of your customers. Furthermore, if your website is slow to load, then your bounce rate will be artificially high. Look into the Best Web Hostingfor your requirements; you will kick yourself if your server causes potential customers to leave, and a loss in sales.
Keep it fresh
There is no point in having a website that you don?t update; therefore, make sure it stays in line with the times and that there are new backlinks promoting it as much as possible. Remember that repeat customers will see your website many times, and if nothing changes in a few months, they are likely to become disinterested. Unless you are using your website primarily as a CV, aim to update the content on it as often as you can.
You'll find that there have been a lot of success stories on the Internet concerning search engine optimization. While?many people have taken the time to share their own formulas for success all of the information that is available to you can?be rather confusing. The following are some tactics that you can employ to be successful at search engine optimization.?If you're not confident in your own abilities with search engine optimization you'll want to hire the best SEO company that?you can find. This is also an excellent step for people that are just starting out and are unsure of what to do in regards?to SEO. Finding a good company to help you create a good search engine optimization campaign can be a wonderful place to?start.
If you are set on doing your SEO on your own you may want to consider looking into a search engine optimization course if?you're not completely confident in your skills with SEO. Finding a good course on search engine optimization can help you?learn a great deal about this process which can be a great help when you're looking to put together a solid search engine?optimization campaign.
You may have noticed that without a doubt search engine marketing can be very complex. You need to have credible links,?solid professional content and a fantastic page design. While it would be wonderful if you can do all this by yourself you?may need to employ help with one or more of these things. No matter what you are looking to hire someone to help you with?you want to make sure that you find the best possible service. There are many freelancers available online that can assist?you with a number of different things in regards to a?search engine optimization services.
This is just the start of what you should know in order to be successful with search engine optimization. Remember if?you're looking to hire anyone to help you with any part of your marketing campaign you want to take the time to research to?find the best possible candidate to assist you.
Search Engine Optimization (SEO) sometimes seems like a sort of mystic science. That?s often the case for those who don?t work with it on a regular basis, particularly businesspeople, who are likely to have received the full blast of statistical analyses from experts without getting the big picture of what SEO does, and what it?s supposed to achieve.
Another thing most people don?t know is that SEO works, and works very well. They also apparently don?t know that the basic principles of SEO and advertising copy are very much the same. Ironically, the realities of SEO ideas and practices are in plain view, all the time, all over the world, in the form of ad copy.
How do you search for something online?
You use names, descriptions, and try to pin down your search terms to be as effective as possible, to find what you want in the shortest space of time.
SEO keywords and phrases are based on these principles, and so is advertising copy. If you?re looking for a fridge, you search for fridges, perhaps with a brand name.? If you look at hard copy ads, what do you see? ?Westinghouse Fridges?.
SEO dynamics in hard copy
A man called Claude Hopkins is called The Father of Advertising. He wrote a book called Scientific Advertising at the start of the 20th century, and his work is still required reading today. ?Hopkins was a realist, and emphasized the value of print materials in terms of their value to the consumer, not the seller. The idea is that people have their own motivations for purchase, and these are the real decision-making influences.
Decisions are based on information, and that information has to be presented so that it shows clear values to the consumer. The consumer, naturally, looks at any form of advertising in the same way as SEO ? ?This is what I?m looking for?.
For hard copy producers, this principle is extremely important. A post-it note can provide enough information to generate a sale, provided it has information of use to the buyer. This in turn means that hard copy information has to use these values dynamically, to match the medium used.
Your business card- Business card printing allows some very high value content to be included on a card, like services, areas of expertise, and visual content to attract attention like colour schemes, layout, etc. A business card is in effect a mini-advertisement.
Business writing techniques- Basic business writing may not have a reputation for glamorous use of language, but it?s extremely efficient in terms of providing information. In corporate brochure printing, information content is very much constructed on the business writing foundation, with ad copy attached to highlight the SEO content effect for subject matter.
Even technical writing can be incorporated into something as obviously advertising-oriented as large poster printing, using text like ?The new XYZ processor, 5GB RAM?, which tells those interested in high end processors exactly what they want to know.
SEO content dynamics work for any business. If you?re looking for better content for your hard copy, start looking at SEO principles. You?ll appreciate the upgrade.
Do you know that Google is currently the biggest website online, and also the biggest search engine in the world? Google also happens to be sending the highest number of visitors to most websites online, and the reason for that is very simple; when people need solutions to their problems, they go to Google.
There are two ways you can get traffic from the Google search engine. The first way is by constantly writing quality content that will hopefully get noticed in a few years time, and the other way is by actively taking measures to optimize your site and make sure it is in the right frame to rank well in the search engines. The second approach is the one I use for my yahoo small business coupon and midphase coupon blog, and this approach has been quite effective for me in the past, and is still bringing me great results.
The problem, however, is that there are things you should (and should not) do to help you get better rankings in the search engines, and in this article I will be giving you some reasons why your site isn?t ranking well.
It is Taking too Long to Load
Another major reason why your site might not be ranking well in the search engines is that it is taking too long to load. More than ever, search engines are now starting to place more emphasis on having fast loading sites, and as a result it will be very difficult for irritably slow sites to rank well in the search engines.
You can increase your chances of ranking well for your desired keywords in the search engines by optimizing your site and working on ensuring it loads faster for all users.
Poor Site Structure and Lack of Quality Content
One thing that might affect your site a lot and cost you some rankings is your site structure. Just try to take a look at your site structure and ask yourself if it is user-friendly or if it is unorganized. A good user-friendly site is also search engine friendly, due to the fact that links are all organized in one place and are easy to find, and also because the quality of the content regularly published is superb.
The structure of your website is very important, and the quality of your content should be second to none, so make sure you work hard on improving these aspects of your blog.
John loves to help people with SEO and webhosting. He offers a coupon for Yahoo web hosting in his blog WeightLossTriumph.com. He also makes available 6 month free web hosting deal with Midphase here. Midphase is an award winning hosting provider known for their low prices and decent quality.
Using articles and blogs is the backbone of good SEO. There are those who will give you a range of strict guidelines when writing for search engine optimisation, but there is one thing we can always be sure of, and that is to produce the best content. As Google always advises, there is nothing like good content. If we are going to write, we should always write about what we know, and what will provide useful information for our potential clients and customers. Article writing is one of the best ways to build authority for our site (this includes our website design), both in terms of how Google sees us, and how readers see us. Building our authority will take some time, and so a step-by-step approach is always recommended. Here are the crucial rules to writing and distributing your content.
Content is King. There is nothing like good content. Content coming from your own experience, and from what you know, will be fresh and unique. No one has the ability to deliver content with the fresh perspective like you do as a professional in your field. Never try to write what others are writing about. Write about what you think is important based on your own professional experience. Write it for now, and post it for now. At the same time, fresh content gets the attention of search engines.
Understanding Online. It is important for us to understand we are writing articles for an online audience. This means we need to write with short and clear sentences. If you have built up skills of good email writing, you can use the same methods. In short, you need a clean and clear title, your article length should be no longer than 800 words (no shorter than 500), you have a clean and thoughtful introduction, and get straight to the point.
Placing Our Content. Placing our content is just as important as having good content. Understanding authority and ranking is a perfect example of how we can see Google and real reader issues coming together. An authority site will have a high Google ranking on a particular subject. Readers will respect the same site. The higher the ranking of a particular site, the higher the importance of the links we have placed in our articles back to our own site. This will lead to our own site ranking higher over time. Therefore, we want to submit our articles to sites of higher importance/ranking, to get more exposure and backlink ranking value from those sites. To get onto those higher ranking, more important sites, we need to have good content they can use. It is that simple.
Keywords and Linking. We know we need keywords in our article for it to be found in search. At the same time, we should write naturally. Not using words, or overly using words will mean our content looks unnatural to readers and to Google. The same goes for our backlinking. Those who are experienced in online marketing with articles will advise on only two backlinks per article. Those backlinks should be natural, while being the right keywords for your own page optimization. As always, good, natural content is always the best, and it is that content that will be accepted by authority sites, and it is that content readers will admire the most.
Marketing yourself, your company and your website through content takes time. It is important you are regularly posting articles and other content. As you build your site?s rank and visitor rating, you can develop your other areas of online brand and image development, such as social media marketing, with the same step-by-step approach.