Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.
Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.
Despite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.
Stickers, Leaflets, Business Cards
Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.
People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.
Placing a Display Me lightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines both online marketing and offline marketing as well for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.
Search Engine Optimization
People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.
Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.
Social media marketing
By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.
The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.
Causing a Traffic Jam Online
Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.
Once you have had a new website designed and it?s live, how do you ensure that you are getting the maximum traffic and the highest conversion rates possible for your business? With promoting your site, there are a whole load of things to consider and simple ways to ensure you are reaching the right people. Follow these steps and be on the road to more hits than you can handle.
When deciding to have a website built, you will have certainly thought about what you are going to use it for and who you are trying to appeal to. When trying to direct visitors to your site, you must be able to implement this in an effective marketing strategy. If you are seeking page hits, then you are going to use a different strategy ? for example, your business plan on sales isn?t going to work. Make sure you keep this in mind before you launch any campaigns and certainly before you spend any money.
- Utilize Social Media
An obvious one, but not always put into practice effectively. Read up on the best ways to maintain brand identity across platforms, and make sure you do not publish contradictory information. The last thing you want to do is confuse potential viewers. If you are seeking visits to sell, make sure you are present in forums discussing the industry you are a part of. Never doubt that community can make or break a small business.
- Implement A Search Engine Optimization Strategy
If SEO sounds like a foreign term, you probably need to do your research. Getting traffic to your page is not about sitting back, crossing your fingers and hoping to the high heavens that somebody will stumble across your page. Whether it is running a blog, outsourcing some content or targeting particular geographic locations, you will need to understand a little about SEO to get those all important clicks.
- Make Sure Your Website Loads Well
A great looking, totally sleek website will not do much if whoever visits has to endure slow loading times and poor usability. More traffic than ever will be accessing your site from a phone or other small device, and so you need to find out if your website is up to the challenge. If not, you really must address this issue right away. You could potentially be losing half of your customers. Furthermore, if your website is slow to load, then your bounce rate will be artificially high. Look into the Best Web Hosting for your requirements; you will kick yourself if your server causes potential customers to leave, and a loss in sales.
- Keep it fresh
There is no point in having a website that you don?t update; therefore, make sure it stays in line with the times and that there are new backlinks promoting it as much as possible. Remember that repeat customers will see your website many times, and if nothing changes in a few months, they are likely to become disinterested. Unless you are using your website primarily as a CV, aim to update the content on it as often as you can.
You'll find that there have been a lot of success stories on the Internet concerning search engine optimization. While?many people have taken the time to share their own formulas for success all of the information that is available to you can?be rather confusing. The following are some tactics that you can employ to be successful at search engine optimization.?If you're not confident in your own abilities with search engine optimization you'll want to hire the best SEO company that?you can find. This is also an excellent step for people that are just starting out and are unsure of what to do in regards?to SEO. Finding a good company to help you create a good search engine optimization campaign can be a wonderful place to?start.
If you are set on doing your SEO on your own you may want to consider looking into a search engine optimization course if?you're not completely confident in your skills with SEO. Finding a good course on search engine optimization can help you?learn a great deal about this process which can be a great help when you're looking to put together a solid search engine?optimization campaign.
You may have noticed that without a doubt search engine marketing can be very complex. You need to have credible links,?solid professional content and a fantastic page design. While it would be wonderful if you can do all this by yourself you?may need to employ help with one or more of these things. No matter what you are looking to hire someone to help you with?you want to make sure that you find the best possible service. There are many freelancers available online that can assist?you with a number of different things in regards to a?search engine optimization services.
This is just the start of what you should know in order to be successful with search engine optimization. Remember if?you're looking to hire anyone to help you with any part of your marketing campaign you want to take the time to research to?find the best possible candidate to assist you.
Bourne SEO offers?Search Engine Optimization in Sussex, UK
Search Engine Optimization (SEO) sometimes seems like a sort of mystic science. That?s often the case for those who don?t work with it on a regular basis, particularly businesspeople, who are likely to have received the full blast of statistical analyses from experts without getting the big picture of what SEO does, and what it?s supposed to achieve.
Another thing most people don?t know is that SEO works, and works very well. They also apparently don?t know that the basic principles of SEO and advertising copy are very much the same. Ironically, the realities of SEO ideas and practices are in plain view, all the time, all over the world, in the form of ad copy.
- How do you search for something online?
- You use names, descriptions, and try to pin down your search terms to be as effective as possible, to find what you want in the shortest space of time.
SEO keywords and phrases are based on these principles, and so is advertising copy. If you?re looking for a fridge, you search for fridges, perhaps with a brand name.? If you look at hard copy ads, what do you see? ?Westinghouse Fridges?.
SEO dynamics in hard copy
A man called Claude Hopkins is called The Father of Advertising. He wrote a book called Scientific Advertising at the start of the 20th century, and his work is still required reading today. ?Hopkins was a realist, and emphasized the value of print materials in terms of their value to the consumer, not the seller. The idea is that people have their own motivations for purchase, and these are the real decision-making influences.
Decisions are based on information, and that information has to be presented so that it shows clear values to the consumer. The consumer, naturally, looks at any form of advertising in the same way as SEO ? ?This is what I?m looking for?.
For hard copy producers, this principle is extremely important. A post-it note can provide enough information to generate a sale, provided it has information of use to the buyer. This in turn means that hard copy information has to use these values dynamically, to match the medium used.
- Your business card- Business card printing allows some very high value content to be included on a card, like services, areas of expertise, and visual content to attract attention like colour schemes, layout, etc. A business card is in effect a mini-advertisement.
- Business writing techniques- Basic business writing may not have a reputation for glamorous use of language, but it?s extremely efficient in terms of providing information. In corporate brochure printing, information content is very much constructed on the business writing foundation, with ad copy attached to highlight the SEO content effect for subject matter.
Even technical writing can be incorporated into something as obviously advertising-oriented as large poster printing, using text like ?The new XYZ processor, 5GB RAM?, which tells those interested in high end processors exactly what they want to know.
SEO content dynamics work for any business. If you?re looking for better content for your hard copy, start looking at SEO principles. You?ll appreciate the upgrade.
Do you know that Google is currently the biggest website online, and also the biggest search engine in the world? Google also happens to be sending the highest number of visitors to most websites online, and the reason for that is very simple; when people need solutions to their problems, they go to Google.
There are two ways you can get traffic from the Google search engine. The first way is by constantly writing quality content that will hopefully get noticed in a few years time, and the other way is by actively taking measures to optimize your site and make sure it is in the right frame to rank well in the search engines. The second approach is the one I use for my yahoo small business coupon and midphase coupon blog, and this approach has been quite effective for me in the past, and is still bringing me great results.
The problem, however, is that there are things you should (and should not) do to help you get better rankings in the search engines, and in this article I will be giving you some reasons why your site isn?t ranking well.
It is Taking too Long to Load
Another major reason why your site might not be ranking well in the search engines is that it is taking too long to load. More than ever, search engines are now starting to place more emphasis on having fast loading sites, and as a result it will be very difficult for irritably slow sites to rank well in the search engines.
You can increase your chances of ranking well for your desired keywords in the search engines by optimizing your site and working on ensuring it loads faster for all users.
Poor Site Structure and Lack of Quality Content
One thing that might affect your site a lot and cost you some rankings is your site structure. Just try to take a look at your site structure and ask yourself if it is user-friendly or if it is unorganized. A good user-friendly site is also search engine friendly, due to the fact that links are all organized in one place and are easy to find, and also because the quality of the content regularly published is superb.
The structure of your website is very important, and the quality of your content should be second to none, so make sure you work hard on improving these aspects of your blog.
John loves to help people with SEO and webhosting. He offers a coupon for Yahoo web hosting in his blog WeightLossTriumph.com. He also makes available 6 month free web hosting deal with Midphase here. Midphase is an award winning hosting provider known for their low prices and decent quality.