How to make your website search engine friendly from the scratch?

How to make your website search engine friendly from the scratch?

Today search engines have become the most significant source of information andencyclopedia, and that’s why millions of people around the world use them every day.  As the popularity of search engines is growing among the users, the website owners started searching for SEO companies near me. Although if you learn some basics of search engine optimization, you can optimize their website according to the search engines algorithm to increase its traffic and get more leads for their business.

If you are also having a website and want to increase your business with the help of searching engines, then you must read below points.

Off Page Optimization: Techniques and frameworks used to get your website ranked on the top of the search results in Google, Bing and Yahoo include building high-quality backlinks which is an integral part of the SEO. When a web page interfaces with some other page, it is known as backlink. Nature of backlinks is as per the following:

•    High Domain Authority

•    Trustfulness of the website

•    Do-Follow and No-Follow links

On Page Optimization: On-page SEO is the demonstration of enhancing particular pages with the objective to rank higher and increase its visibility on the web. On-page infers to both content and HTML source code of the page that can be streamlined.

On page Optimization centers on substance and structure of a site. It incorporates:

•    Meta Title

•    Meta Tags

•    Meta Descriptions

•    Page Navigation

Best Practices of SEO are as per the following:

Content

Content for the website must highly informative and not copied from elsewhere. The material must be well written and helpful for the users. Appropriate and useful data must be added to evade perplexity of the content because it is a vital part of SEO. Evading important key phrases permits the commitment of end client on the website page.

Meta-Title     

Meta title of your page gives searchers and web look apparatuses a short portrayal of your website page. From the SEO point of view, the essential key phrases ought to be at the earliest reference point pursued by the other significant watchwords. Although keyword stuffing in the Meta title tag is not a good practice and must keep the significant catchphrases.

Meta-Description

A meta description is a synopsis of around 160words about the respective page. The critical and essential focuses ought to be referenced in the portrayal which is useful to the client.

Website Navigation

From the SEO perspective, website Navigation is the best practice to get your website rank higher in the search engines. The navigation enables users to browse the site more proficiently and efficiently without any trouble.

Page Headings

The page Headings are an important part of the web page. Technically page Headings differ from <h1> to <h6>. <h1>is the principle heading tag. The <h1> must be novel and ought to be one on each page. It ought to contain no less than one keyword.

Uniform Resource Locator (URL)

URLs are the essential part of a website, and that’s why you make sure that your site has only static URLs because the search engine bots more crawl them. Contrary to the static URLs are the dynamic URLs that contain special characters like =~? ~. On the other hand, static URLs have essential keywords of the page and then separated by hyphens.

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO?

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO?

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It?s not surprising that many business owners want to cut corners wherever possible. Hosting isn?t something you can afford to compromise on, especially when you?re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website?s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn?t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won?t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don?t know that the website?s IP address can influence SEO to some extent. While it doesn?t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn?t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source – xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn?t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn?t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won?t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website's SEO

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It?s not surprising that many business owners want to cut corners wherever possible. Hosting isn?t something you can afford to compromise on, especially when you?re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website?s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn?t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won?t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don?t know that the website?s IP address can influence SEO to some extent. While it doesn?t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn?t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source – xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn?t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn?t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won?t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

SEO Sins Which Could Limit Your Business’ Reach

SEO Sins Which Could Limit Your Business’ Reach

It is incumbent upon all small business owner, entrepreneur, and solopreneur to have at least a smattering of understanding when it comes to Search Engine Optimization. Whatever the size and scope of your business, and whatever the nature of the products and services you offer, it?s likely that your enterprise could benefit from attracting more new users to your online content. The bigger your reach, the more prospects you have and the more prospects you have the more opportunities you have to convert. Yet, while we all like to think that we have a handle on ?this SEO thing?, many of us find ourselves inadvertently breaking the sacred commandments of SEO and unwittingly committing cardinal sins which could have severe consequences in the eyes of search engine crawlers.

Consulting with an SEO firm is a great way to fix SEO sins on your content and help to recondition your content to incorporate more good SEO habits. However, before you book your first appointment there are still a few things you can do on your own to identify SEO sins on your content and prevent them from wreaking havoc with your reach. Let?s take a look at some cardinal SEO sins which could limit the reach of your business?

 

Thou shalt not use high competition keywords

Keywords are a vital component of SEO, ensuring that your content is properly matched to the right search engine queries. However, when researching keywords for your content it makes sense to pick your battles. The more vague and nonspecific your keywords, the more likely it is that you?ll be putting yourself in direct competition with higher authority domains.

Thus, you should choose the most relevant and low competition keywords possible, incorporating technical terms where appropriate. This will ensure that your content reaches the right readership.

 

Thou shalt not stuff thy keywords

There are certain behaviors that are like a red flag to search engine crawlers. One of them is keyword stuffing. This is where the keyword is overused ad nauseum. Not only does it sing to a search algorithm ?you?re being played?, it also disrupts the flow of your content, making it seem insincere and unnatural. By and large, you should aim for a keyword density of 10% or less.

 

Thou shalt not harbor broken links

Broken links in your content are anathema both to users and search engine crawlers. They can imply that your website is in a state of disrepair or that it is poorly maintained while also making for a frustrating experience for the user. Speaking of which…

 

Thou shalt not neglect thy UX

User experience or UX is an important part of website design. While many entrepreneurs put a lot of effort into making sure that their web design looks beautiful, they are less concerned with creating a pleasant user experience. However, UX does play an increasingly large role in SEO rankings. UX is a huge factor in bounce rates, scroll depth and time on the page which are important considerations for search engine crawlers.

 

Thou shalt not offend Google with non-secured domains

If your website begins with an http:// prefix rather than an https:// this means that your domain is not secure and, bluntly speaking, this means that Google does not like you! Not only will your website be treated unfavorably in search engine rankings, but users will also be treated to a ?Not secure? warning which could undermine faith in your brand.

Steer clear of these cardinal sins and you?ll be well on the way too saintly SEO!

How To Prepare Your SEO For The Holiday Season

How To Prepare Your SEO For The Holiday Season

The weather is still far from cold winter days with everything covered in snow, and the holidays are only yet to come. Still, if you have a website, and have to prepare for all the online sales that you are going to have during the holidays, then it?s already high time that you start getting ready. In fact, you can never say that it?s early to start preparing for this period, as you need to be on top of your game when things start to get busy.

So, by now you have probably learned enough about SEO mistakes that you should avoid. Now, keeping the upcoming holidays in mind, you need to remember the fact that ranking properly on Google isn?t something that happens over the course of a day or two, so if you haven?t started working on your holiday SEO strategy, then you should do it now. Remember that next to Christmas, you?ve got a bunch of other important dates to cover, such as Black Friday and Cyber Monday. So come up with your best content for the occasions and get ready to rumble.

Create appropriate landing pages

Every upcoming holiday should have its own set of landing pages which should be based on keywords and terms related to that particular date. The pages can be static. All that is really important is that you put the most effort into keywords which will most probably trend online during that period, and learn a bit from your previous campaigns if you have had run them before.

Focus closely on the design of the pages so that they perfectly fit the given holiday. Make your theme be all about it, throw in proper decorations, and include appropriate images. Also, these pages will do just great for promotion via social media networks. Furthermore, your email marketing campaigns will lead directly to them, so that you get to convert for the desired keywords much better.

Offer holiday-themed deals

How To Prepare Your SEO For The Holiday SeasonYour website?s theme does one part of the job, but you should also make sure that you offer your customers something that they will find valuable. Make sure that you are not just a copy of your competition?s idea, but provide people with something that they can only get from you. Rely on your strengths and show the true significance of your business both to you and your customer base.

Look at what other businesses are doing and take the idea one step ahead, or come up with something completely unique. Once you?ve got what it takes, promote it as much as you can (within reasonable limits).

Make sure that your online store?s frontend and backend are proper

Further, then creating the perfect landing pages, you need to make the best possible website content for your holiday customers and make sure that it?s perfectly optimized for your SEO efforts. What this means is that you make sure that some of the common SEO aspects are in place, such as H1 and H2 headers, page loading speed, as well as getting rid of any duplicate content.

Also, while your website visitors won?t be able to see your backend, it certainly has to be top-notch and fully SEO optimized, or things will go awry really fast. So, get all your code straight, make sure that every image that you use is well-optimized, and take care of your sitemaps, as it is of vital importance, according to expert SEO agency in Brisbane.

Don?t forget to think mobile

As you are probably well aware, a huge number of your customers will be purchasing your products by using their mobile devices. The number of mobile users is only growing, and there is no denying of the fact that we live in an era of smartphones, where even your old folks probably have one (even though they may not be as good as using it as youngsters). Therefore, it goes without saying that your website needs to be mobile-friendly.

And when we say mobile-friendly, it means more than just making sure that the screen resolution fits the screen of a given device. No, you have to optimize every little bit of it. Make sure that all the buttons are responsive and all choices are there for mobile users. Your customer base will be very disappointed if they come to your website and realize that they are going to have trouble navigating it due to it not being properly optimized for their device. This is generally the case, but during the holidays, it?s even twice as much important. Because this is when shopping becomes hectic, as groups of customers turn into crowds, and sales reach their annual peak. So, if your website doesn?t provide the right user experience to your holiday buyers, then they will certainly look for a similar product somewhere else.

Keep in mind that the holiday season is the time of the year when your sales can go through the roof. It is the most hectic period for all kinds of shops, which means that your website needs to be properly optimized for your customer base. You need to make sure that your SEO efforts are top-notch, and start preparing on time so that your website gets the most traffic as well as conversions once the chaos begins.

Six Awesome SEO Strategies You May Have Forgotten

Six Awesome SEO Strategies You May Have Forgotten

Six Awesome SEO Strategies You May Have Forgotten

The success of any online business depends on Search Engine Optimization. Today, you have to put more effort to achieve a top ranking as opposed to just creating a beautiful web design. Nowadays, Google is more advanced, it is smarter than ever and it focuses on a wide range of factors when ranking a website?

One of the strategies to ensure a successful SEO campaign is by optimizing your keywords for quality content. This can be done effectively by the use of a Google Keyword Planner and link building services provided by a reputable digital agency. It is a modern technology that molds content in a way that appeals to the target audience. You may have also forgotten about these awesome strategies that can easily generate quality traffic to your website

  1. User experience (UX)

You may have overlooked about creating the best user experience on your website. This is a crucial factor in determining whether users will keep coming back to your site. For this reason, it is essential that you create a website that offers ease of use. Think about the attitude and emotions of a web user when accessing your site. Be empathetic and create a website that:

    • Loads faster.
    • Offers real-time answers to client questions.
    • Offers easy navigation.
  • Generates a call to action.

By answering these questions, web visitors will enjoy the best experience when learning about different products and services.

  1. Genuine backlinks

Google can rank you top if you generate genuine and quality links. The more genuine links your site has, the more traffic it generates. If you keep using ?spammy? links on your website, Google will automatically de-index it. For this reason, it is wise that you focus on building genuine relationships across different groups including discussion groups and blogging forums. One point to note is that you need to identify groups that match your niche as it gives you quality and right links for top ranking.

  1. Updated content

It is also easy to forget about the quality of content on your website. More and more users today prefer sites that are regularly updated. An outdated link is an instant turnoff to web visitors. It is therefore imperative that you keep your visitors entertained by offering more useful content.

The rule of thumb is to avoid fluff in your content. Ensure that what you post is relevant. The more you post quality and informative content, the more you attract traffic and even backlinks to your site.

  1. Get the right words

The choice of words in your site is equally an important factor to keep in mind. Do not include a lot of content while forgetting the organization of words. Let the content mirror what you are talking about as soon as a visitor clicks through your website. In this regard, take time to carefully organize words in your website to generate conversions and engagements in your pages.

Consider a writing style that is persuasive. Above all, use catchy headings and subheadings. It leads to quality Click Through and conversions while giving a boost to your SERPs.

  1. Title Tags

The other SEO strategy you may have forgotten is the title tag. It is an important element as it appears when you search for a keyword or a phrase. A title tag plays a major role in determining whether your site will generate the desired traffic or not. ?

Therefore, to ensure that someone clicks through and stays on the website, work on a title tag is catchy and persuasive by

    • Including keywords at the top of your page because both search engines and users always search for keywords.
    • Avoiding stuffed keywords in your title tags.
    • Avoiding spammed title tags especially those generated by WordPress. Take time to optimize your keywords based on the information you want to pass across.
    • Use a language that is user-friendly to engage web visitors in a way that creates a memorable experience.
  • Last but not least, give your title tags the focus they deserve to enjoy quality traffic to your website.

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  1. Content analysis

It is also easy to forget about content analysis when running a Search Engine campaign. This is an important component as it allows you to check for possible grammar errors, spammed content, and plagiarism. Web users get irritated with spammed content whenever they click through a website. Such a site also risks serious penalties from Google among other search engines.

As a result, it is wise to carry out a thorough analysis of your research before your site goes live. Similarly, have a clear checklist of what will keep you focused on the basics of your web content. A task template can do the trick as it offers a clear guide on what tasks to complete at a given time.

From the above tips, you will note that these are simple and useful yet easy to forget SEO strategies. They have the ability to boost your ranking in search engines. You only need to focus on your website, know how you rank with https://serpbook.com, identify your weak areas and work on them while maximizing on your strong points. Most importantly, keep your target audience in mind to create a site that is unique, informative and readable.

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