3 Basics of Good On-Site SEO Protocol

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SEO is like a semi-mystical art that seems to be at the core of all successful business ventures in the digital age. This isn’t too surprising when you consider the fact that SEO is all about increasing the visibility of your product or service, so that the many denizens of the Internet can find you.

SEO is, in other words, the ultimate form of marketing, since it brings attention to your business in the most fundamental way possible.

There’s a lot involved in a successful SEO strategy, including off-site link building, which can be conducted via guest blogging, and so on.

Before you get to any of that stuff, however, it’s important to get a handle on the most basic and fundamental elements of SEO – in other words, getting your on-site SEO protocol under control ValentLegal.ca.

Get comfortable with using 301 redirects

A major element of successful SEO is getting high-quality links pointing to the right pages of your website. These links will inevitably come, in part, from other pages on your site, but should primarily come from other websites that have a good ranking on Google, that are well trusted, and that don’t have any reputation for being dubious.

In theory, the more high-quality backlinks you have pointing to a particular webpage of yours, the more SEO-boosting “link juice,” as it is sometimes known, will be imparted, and the better that webpage will rank.

So, bearing all this in mind, you can see why it would be a potentially devastating thing to have to reformat or recreate a particular webpage, and have it become associated with a different URL. While this process is often inevitable, it can lead to a loss of all your SEO ranking if it’s not handled in the right way.

So, what is the “right way” to handle such a situation? Well, a 301 redirect, of course.

A 301 redirect is essentially a way of redirecting an old URL that has links pointing towards it, to a new webpage, while also signalling that all associations with the past URL should be transferred to the new one.

A 301 redirect allows you to recreate or redo your webpages, without having to start from scratch in the SEO sense.

Research your keywords carefully, and find the right niche to corner

All SEO starts with the right keywords, and those keywords aren’t just things that you think sounds cool, or that roughly correspond to your business idea.

To identify the right keywords to embed in your site and content, you’ll need to do some independent research, likely using Google’s external keyword tool, and other similar services.

Understand that every keyword you might choose to use will have a certain associated search volume. If your keyword has a truly enormous monthly search volume, the odds that you’re going to be able to rank for that term on the first page of Google search results is minimal. The competition is simply likely to be too strong.

What does this mean? Well, for one thing, it means that you can expect to remain in perpetual obscurity, at least when it comes to Google search results.

The other potential pitfall is that you choose a keyword term that has far too few monthly searches – perhaps none – and so end up optimising for a largely useless term that gets you no traffic.

Keyword research is something that you should take quite seriously, and do quite diligently. Keep in mind that even small variations in the keywords you use can result in significantly different monthly search volumes.

Understand that “Content is King,” and update your site often

A well-worn truism in the SEO world is that “Content is King.” This sentiment was largely developed as a pushback against the earliest SEO practices that developed, where trash content stuffed with keywords was enough to help sites to rank well on Google and other search engines.

Since then, the algorithms involved have become far more sophisticated, and trying to do this kind of unsophisticated “keyword stuffing” will get your website dropped off the deep end and never seen again on the search engine.

What Google’s algorithm rewards is, fundamentally, high-quality content, specifically of the written variety.

Ensure that your website features well-written content, that clearly and effectively communicates your core message to your audience.

In addition to creating high-quality content for your static webpages, you should also consider running a blog, or otherwise updating your website on a regular basis – as this also seems to be rewarded by Google’s algorithm.

Beyond Web Design: How to Optimize Your WordPress Site for Engagement

Beyond Web Design: How to Optimize Your WordPress Site for Engagement

WordPress is one of the best CMS platforms in terms of flexibility. It is a platform that allows web designers and developers more than enough room to be creative. In fact, some of the best-designed websites today are actually powered by WordPress. The CMS platform can be used to construct anything from a personal blog to a complex community portal.

However, good design alone is not enough. While it is important for a website to be visually pleasing, the real king of the site is its content. The content must be displayed in a way that allows visitors to garner the most value from it, and do so in a pleasant way.

Traffic is only the beginning. The real metric to optimize for is user engagement. Users who find value and a pleasant user experience are more likely to engage with your content. So, how can you optimize your WordPress site for user engagement? There are a few tips you can use right out of the box, and we are going to review them in this article.

Know Your Audience

The biggest challenge, and the most important first step, is getting to know the audience. What works for a particular audience group may not work for the others. You can define your target audience depending on the content you want to convey. Once you have a target audience, spend some time getting to know them on a deeper level.

You now have plenty of tools to use when it comes to getting to know your audience. You can analyze your existing traffic with the help of Google Analytics. You can use tools like Brand24 to see conversations around your website or your brand. You can also utilize tools like Moz to help you figure out what users are searching for the most.

The more you know the audience, the better you will be at fine-tuning both your content and the user experience of your site. As mentioned before, different target users expect different things from a WordPress site, and the only way you can give users what they want is by getting to know them really well.

Make It Personal

Everyone can write good content, but only a few can write in a personalized way. That personalization – the extra elements you add to your content to make it really yours – is what will separate your site from the rest. It is also the element that ignites user engagement the most; visitors will feel more personally connected when you treat them in a personalized way.

Telling personal stories, producing content from a personalized point of view, and adding other touches to the content makes all the difference. For example, you can connect with users who are looking for information on online universities and pursuing a degree online by speaking from experience.

In fact, your whole journey of completing an online engineering management program from a reputable university like Kettering University Online can become a series of content that really engages the audience. They will look forward to the next part of your journey as you pursue a master’s degree in engineering management online.

Aim for Performance

User experience is an equally important part of boosting user engagement, and the first task you need to tackle when trying to improve your site’s UX is improving its performance. You want the site to load quickly and prioritize content that is seen as valuable from a user’s standpoint.

Aiming for performance is a necessity rather than an option. Users are more likely to switch to another website if yours isn’t loading quickly enough. Fortunately, you now have more resources to help you optimize your site. Google PageSpeed, for example, can help analyze your website and recommend new ways to improve it.

Site performance is also about finding balance between loading time and visual elements. Thanks to tools like JPEGOptim, you now have the option to create a truly stunning site visually, all while keeping your site’s performance top notch. You can even use CSS and CSS-based animations to substitute visual files and scripts.

Use Internal Linking

It is also worth noting that UX can be reviewed from the time users spend on your site. The longer they browse your site, the higher your user engagement will be. Using internal linking, you can help users navigate your site and get to the content they value the most quickly.

A good example is the Related Posts that WordPress normally display at the bottom of the page. By fine-tuning the way related posts are displayed, you can increase the user’s interest to browse more articles. Rather than relying on WordPress’s search for tags and categories, for instance, you can program the related posts section to display posts based on a user’s interests.

Another great way to utilize internal linking is recommending other articles inside a post that users read. This is now seen as the better way to go – compared to waiting until users finish the entire article before displaying related posts – because user attention span is relatively shorter nowadays.

Improve Search

How well visitors interact with your site depends on how quickly they can get to the content they want. Using conventional search tools that only search for specific keywords rather than relevant information is also a thing of the past. Today, you can use plugins like Better Search or Search by Algolia to further optimize your search tool.

When users can find the content that they are looking for quickly, they are more likely to share that content. At the same time, users are more compelled to leave comments and interact with the content further when the entire user experience, up to the point where they consume the content, has been pleasant.

Now that you have the tips and tricks we covered in this article in mind, optimizing your site for better user engagement will not be difficult. Start making tweaks and review your analytics after each one. Evaluate the results to see how your users react to the changes you make, and continue making adjustments accordingly.

10 On-Page SEO Tips You Should Implement Now

10 On-Page SEO Tips You Should Implement Now

There is no business who doesn’t want to sell their products or services.

In today’s digital world such businesses try to reach their potential buyers and for that, they use certain marketing techniques.

Like you already know, SEO is one of such techniques that helps businesses rank higher. But what if such a surefire technique fails?

Wait, no need to worry. There is a lifesaver left. It is called on-page SEO.

On-page SEO is such stuff that helps businesses achieve higher ranks when your SEO campaigns fail.

You might have gone through all the relevant SEO processes but if you have optimized your content properly, the chances go less.

So, how can you lessen down such ill chances? Any ideas?

Okay, give me a moment, let us first discuss the basics.

On Page SEO, Introduction

Moz says the practice of optimizing particular web pages intending to get a higher rank in the Search Engine Results Page [SERPS] compared to other web pages and ear more relevant traffic of potential buyers is called on-page SEO.

On-page SEO takes care of both the technical and the content part of your webpages. And FYI, the titles, descriptions and the URLs of your webpages fall into the technical part.

The main focus of on-page SEO is to let search engines understand what your content is all about. This helps searchers to get your page assuming you to be a relevant resource hub.

Talking about SEO, the most important thing to mention is its sections. They are on-page, off-page and technical SEO. These three processes work along to help your webpage get a rank that’s high enough.

Now as I’m done with the basics, let’s now shift on the

10 On Page SEO Techniques That You Need to Implement to Get Your Desired Ranks

Now it is time for the practical part.

True, there are numerous on-page SEO techniques out there. But if you plan on focusing on all the parts, it’s definitely going to hamper your SEO as you won’t be able to master any of the techniques completely.

And that’s the reason why I have mentioned only the 10 on-page SEO techniques that are considered the best of them.

Let’s just sum up all of them first.

  1. Quality Is the First Priority
  2. Focus On Page Titles and The Meta Descriptions
  3. Content SEO
  4. Format Both the Headings and The Content
  5. Images and Other Multi-Media Elements Are Vital
  6. Optimize URLs
  7. Internal Links
  8. External Links
  9. Loading Speed of Webpages
  10. Make It Mobile Friendly

Starting with…

  1. Quality Is the First Priority

A website with marvelous content doesn’t require SEO to rank high enough and a website with below average content can’t get high ranks even after getting optimized by the best SEO chief.

And if your website has good content, SEO has can help it get better. So, quality comes first.

So, what are the basics of good content?

  • Your content has to be original
  • Your content has to be published first on your website before anywhere else
  • Your content should include texts as well
  • It has to be useful enough
  • It has to be well-researched
  • It has to be an unbiased content

p.s.: Longer articles tend to rank higher than the shorter ones.

  1. Focus On Page Titles and The Meta Descriptions

Search engines usually go through your page titles, meta descriptions along with the headings and the content to understand the topic and rank you likewise. Content here refers to the textual part as well as videos and images.

So, a unique title for each page is a must. This will make things easier for both the search engines and website visitors.

Just, for example, a page titled Visual Search is much easier to understand and to find compared to “index.html”, don’t you think so?

  1. Content SEO

Optimizing content is a part of on-page SEO. It works regarding optimizing content with for target keywords.

So, before jump into publishing the content that you’ve created, go further with the keyword research. Check for the keywords that are relevant for your content and place them accordingly in your content.

Create such content that can satisfy the inquiries of your target buyers.  

Now once you’re ready with your keywords, list down the peripheral keywords as well. They are usually known as LSI (Latent Semantic Indexing) keywords. Fit them up in the titles, meta descriptions as well as the headings and a textual content portion.

  1. Format Both the Headings and The Content

Just think of your content as a report and format accordingly via headings and subheadings.

This requires certain tags such as H1, H2, H3 and so on.

Search engines display stuff depending on the title tag, not h1.

In the cases of other headings,

  • Try to avoid single line headings. Instead, you can use longer headings to make them interesting enough. This will also be helpful for users who prefer skim reading.
  • Use headline tags hierarchy wise. To be precise, use the h1 tag for the headline, and then followed by the rest.
  • Try to use the related keywords in the sections of h2, h3 and so on.

  1. Images and Other Multi-Media Elements Are Vital

Images prove to be quite important in the presentations as they make things look good and easily understandable.

But there are cons. Images increase the loading time of the webpages.

Despite this, images are an inevitable part. And that’s why you need to follow a few rules while adding them, such as…

  • Always go for original images. But if you feel like requiring an image that has been used before, you may also use them but it is better to tag them with their source to dodge the copyright-related issues.
  • Always write alt texts in your images. This helps in optimizing them for image searches.
  • Images should always be used in the medium size. This helps in maintaining good quality but also helps in adjusting the loading speed.
  • Always rename your images in a descriptive way. For example, instead of keeping the image name “image1.jpeg”, try to keep the name as “man-sitting-infront-of-laptop.jpeg”.
  • Use CDN aka Content Delivery Network if you have a higher number of images in a single webpage. It will also help you in maintaining the loading speed of your webpage.
  1. Optimize URLs

URL optimization is a must.

There are two parts of URL optimization. The first one is known as URL optimization and the latter part is called URL structure.

URL Optimization: Slugs are the permanent URLs of a page. It is better to set them under 255 characters.

Slugs are usually separated by hyphens.

An SEO compatible URL is usually a short one. They include target keywords and tend to a bit descriptive.

URL Structure: The structure of an URL should be depending on the actual structure of the webpage it is connected to.

  1. Internal Links

Links within the same website are referred to as internal links.

Linking pages within the same website is a very important thing to do while optimizing. And there are reasons.

  • It is similar to crafting your own web.
  • Though this you let the search engines get to know about the other pages of your website.
  • This practice lets search engines understand which one of your pages is the most important one.
  • This process also increases a website visitor’s stay on your website.

  1. External Links

Panda and Penguin have frightened several webmasters from linking external websites in your content. The misconception behind this is that it will take a toll on Google’s penalty. But, TBH, this is absolutely wrong.

But the actual thing is that whenever you link other websites to your content if they are of high enough quality, they help to increase the trustworthiness of your website. This boosts your SEO.

And, this isn’t all. External links also help Google understand what related topics your content is covering and how useful it is for the users.

  1. Loading Speed of Webpages

Google is increasing their investments in enhancing the speed of web as they understand the importance of speed in today’s world. They are even planning to list up the fastest websites worldwide.

And likewise, they are also pushing website owners to work on their website’s loading speed as it has now become one of the major deciding factors in the SERPS [Search Engine Result Pages].

Try to follow these recommendations that Google has let out.

So, being a webmaster, it is your main task to make your webpage load faster as this is important for both ranking high up in Google’s search engine results as well as retaining your customers and converting them.

  1. Make It Mobile Friendly

TBH, the maximum of Google’s searched are now getting initiated from smartphones.

This directly refers to the fact that if your website isn’t mobile friendly then you’re going to lose a good number of website visitors. To be precise, 60%.

So, how to deal with this?

First and foremost, check if your website is mobile friendly enough. you can even visit Google’s Mobile friendly tool to check if your website is doing good enough.

Post this, test your website through an actual smartphone, just like a real user would have accessed your website form their phone. Check if everything works fine including the call-to-action buttons.

What’s Your Take?

So, I guess, you’ve now understood how important on-page SEO is.

Just try and implement these 10 tricks that I have discussed here, and I guess you’ll get to see the results.

Now, for the website owners who are new to this industry and are don’t know SEO properly or if you remain busy all day and don’t have enough time to handle all this stuff, hiring an expert is always the recommendable option.

Just go through our SEO packages. They fit well in any size of business and we promise you to customize them according to your requirements and price preferences.

Author Bio:

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.

How to make your website search engine friendly from the scratch?

How to make your website search engine friendly from the scratch?

Today search engines have become the most significant source of information andencyclopedia, and that’s why millions of people around the world use them every day.  As the popularity of search engines is growing among the users, the website owners started searching for SEO companies near me. Although if you learn some basics of search engine optimization, you can optimize their website according to the search engines algorithm to increase its traffic and get more leads for their business.

If you are also having a website and want to increase your business with the help of searching engines, then you must read below points.

Off Page Optimization: Techniques and frameworks used to get your website ranked on the top of the search results in Google, Bing and Yahoo include building high-quality backlinks which is an integral part of the SEO. When a web page interfaces with some other page, it is known as backlink. Nature of backlinks is as per the following:

•    High Domain Authority

•    Trustfulness of the website

•    Do-Follow and No-Follow links

On Page Optimization: On-page SEO is the demonstration of enhancing particular pages with the objective to rank higher and increase its visibility on the web. On-page infers to both content and HTML source code of the page that can be streamlined.

On page Optimization centers on substance and structure of a site. It incorporates:

•    Meta Title

•    Meta Tags

•    Meta Descriptions

•    Page Navigation

Best Practices of SEO are as per the following:

Content

Content for the website must highly informative and not copied from elsewhere. The material must be well written and helpful for the users. Appropriate and useful data must be added to evade perplexity of the content because it is a vital part of SEO. Evading important key phrases permits the commitment of end client on the website page.

Meta-Title     

Meta title of your page gives searchers and web look apparatuses a short portrayal of your website page. From the SEO point of view, the essential key phrases ought to be at the earliest reference point pursued by the other significant watchwords. Although keyword stuffing in the Meta title tag is not a good practice and must keep the significant catchphrases.

Meta-Description

A meta description is a synopsis of around 160words about the respective page. The critical and essential focuses ought to be referenced in the portrayal which is useful to the client.

Website Navigation

From the SEO perspective, website Navigation is the best practice to get your website rank higher in the search engines. The navigation enables users to browse the site more proficiently and efficiently without any trouble.

Page Headings

The page Headings are an important part of the web page. Technically page Headings differ from <h1> to <h6>. <h1>is the principle heading tag. The <h1> must be novel and ought to be one on each page. It ought to contain no less than one keyword.

Uniform Resource Locator (URL)

URLs are the essential part of a website, and that’s why you make sure that your site has only static URLs because the search engine bots more crawl them. Contrary to the static URLs are the dynamic URLs that contain special characters like =~? ~. On the other hand, static URLs have essential keywords of the page and then separated by hyphens.

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO?

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO?

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It?s not surprising that many business owners want to cut corners wherever possible. Hosting isn?t something you can afford to compromise on, especially when you?re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website?s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn?t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won?t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don?t know that the website?s IP address can influence SEO to some extent. While it doesn?t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn?t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source – xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn?t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn?t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won?t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website's SEO

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It?s not surprising that many business owners want to cut corners wherever possible. Hosting isn?t something you can afford to compromise on, especially when you?re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website?s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn?t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won?t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don?t know that the website?s IP address can influence SEO to some extent. While it doesn?t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn?t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source – xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn?t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn?t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won?t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.