Mobile Advertising Tools to Help You Promote Your Business

Mobile Advertising Tools to Help You Promote Your Business

According to a report, 60 percent of internet access come from mobile devices. Additionally, Google researches found out that 67 percent of smartphone users in their survey said that they are “more likely to buy from a mobile site.”

So what does this mean for you? Well, mobile is something you can't ignore anymore. It's here to stay, it's powerful, and is a necessity.

In this post, we'll walk you through with the top ten mobile advertising tools to help you promote your business:

1. Adjust

Adjust is a mobile analytics company that lets you understand the ROI of your different campaigns.

It has features like behavioral segmentation, mobile attribution, and looking for patterns in App store reviews. As a result, you can better measure a user's behavior throughout every stage of the funnel.

The tool also helps you out in areas like:

  • User acquisition and retention- The software has an adjust tracker link so that you can effectively track users the very moment they start interacting with anything of your campaign ads. You can also monitor the type of users that open your app, how many are retained in the process, etc.
  • Retargeting and re-engagement- There's no doubt that upselling previous customers are easier than gaining new ones. So one of the most practical ways to get more engagement in your app not acquiring new users, but merely retargeting the previous ones who already have downloaded your app.

2. Tune

Tune helps you track your mobile ad campaigns across various publishers and networks.

“Mobile Marketing Console,” is one of the tools that Tune provides, letting you measure engagement and track data during every step of the customer's journey.

3. AppsFlyer

Similar to Tune, AppsFlyer lets you gain a more extensive insight on the performance of your mobile ads. For instance, if you have created an app that you're trying to market, then this product can be perfect for you.

You'll also gain insight on the following:

  • Real-time data- You'll get an extensive list of real-time data (clicks, conversion rates, the total number of installs, a full-funnel view, etc.)
  • Tracking user retention- Lets you do a cohort analysis of various user groups that come in through different marketing channels. That way, you'll know which channels are bringing in the most loyal customers.
  • Retargeting attribution- Through retargeting attribution, you can start retargeting campaigns to inactive users, so that they can start using your products again.

4. Tatango

Tatango makes it possible for agencies to start mobile SMS marketing campaigns for clients. It also gives everything a business needs to jumpstart a campaign such as:

  • Short Code Provisioning- In its most basic form, shortcodes short-form phone numbers utilized by companies to send out a mass number of messages. Tatango gives shortcodes for businesses in just a matter of months.
  • Software- It also has user-friendly software applications that you can utilize to launch your messaging campaigns.
  • Strategy- Tatango has mobile messaging professionals that will give you sound advice on how you can create your mobile messaging campaign at every step of the way.
  • Compliance- Handles all compliance requirements without giving you complicated documents/ guides before starting your campaign.

5. Kiip

Kiip lets you advertise to people in mobile in a way that you'll love. Most of the ads are presented in “a moment of delight.”

For instance, a local business can give a voucher for a free drink in a fitness app after a user has completed a goal.

Since users experience a strong emotional response in the experience, a positive association with the brand is formed, which encourages users to take action on the ad.

6. Yelp

Perhaps one of the best places to run mobile ads are the apps that people often use when they are on the go. Yelp is one of them.

People are using this app to search for restaurants, nightlife activities, etc.

Therefore, if you own a business that's dependent on a physical location, you can significantly improve your sales by keeping your information on Yelp up to date.

It also helps you run targeted location-specific ads to achieve premium placements in Yelp's search results and your competitor's business pages.

7. Adagogo

Adgogo is perfect if you're a small business looking for the tool for a modest marketing budget. It allows you to craft ads quickly, and target them to particular locations to improve your conversions.

Moreover, you can either show the ad on a particular region or show it to smartphone users that are in a certain radius of a given location.

8. Localytics

Localytics is a mobile analytics company that lets you track engagement on your own mobile app. It helps you track massive amounts of data so that you can improve engagement in the entire customer journey.

9. Criteo

Criterio helps you deliver personalized advertisements on various devices for customers. It utilizes machine learning technology, which can predict when will users more likely to engage with an ad.

Based on these insights, Criterio can help you launch highly targeted ad campaigns on the right mobile apps. This tool allows you to get premium ad placement on the right products.

10. Facebook Mobile Ads

Facebook is the platform you'd probably want to start experimenting with if you're going to start running mobile ads. It's because a staggering 60% of Facebook users are using mobile devices to access the site. Facebook Ad Examples

Advertising on Facebook's mobile platform gives a better overall return. The click-through rates are 12x higher on mobile than with a desktop. Facebook Video Ad Examples

Here are ways how you can get your ads on a user's mobile feeds:

  • Sponsored Page Ads- When posting ads, you can opt to run the ad and show it to people who are not directly your followers or friends. You can utilize sponsored page ads to run offers and generate greater engagement.
  • Promoted Page Ads- Quite similar with sponsored page ads, but the only difference is that promoted posts are not allowed to be shared outside your fan network on the platform. Meanwhile, sponsored posts are presented on feeds that are not directly your existing followers. Instagram Ad Examples  

Over to You

Mobile advertising has proven to be one of the most effective, and yet underutilized marketing channels. By utilizing these tools to promote your business, and by working closely with the top mobile advertising agencies, you can achieve the results that you want in the long run.

This Is Why Your Competitor’s Website Is Doing Better Than Yours

This Is Why Your Competitor’s Website Is Doing Better Than Yours

Do you get website envy whenever you look at your competitor’s business website? Perhaps there's looks so much better than yours but you just can’t put your finger on why that is. Or maybe you know that their site is converting a lot more leads into actual sales, while yours isn’t doing all that great on that front.

It can be very disheartening knowing that your website isn’t quite as good as those other companies who you are in head-to-head competition with. It can be even worse if you aren’t really sure why yours isn’t hitting the spot. You might spend hours staring at each site trying to compare them but nothing might jump out at you.

You might be finding it hard to figure out why your site is failing because you just don’t have a good basic knowledge of website design and content marketing. Don’t worry, though; this is where this blog comes in! If you read on, you will find a list of possible reasons as to why your site might not be doing quite as well as your competitor’s.

Your Site Is Difficult To Navigate

When was the last time you tried to use your website yourself? If you haven’t been on it and clicked around for quite a while, it’s about time you went back to it. You might find that the site is very difficult to navigate around or some of the links on it might even be broken. If either of these are the case then they could be damaging your SEO, let alone making it very frustrating for your customers and clients to use. So, first things first – you need to fix any broken links as soon as you notice them. Then it’s worth checking all the navigational menus and ensure that they make sense and are easy to follow.

Their Website Is Optimized For Mobile Use

Did you know that the majority of web users now look at the internet on their smartphones and tablet devices rather than on laptops and desktop computers? In fact, the use of laptops and desktops has considerably fallen over the past few years. So, you need to make sure that your website can be viewed on these devices with smaller screens. In order for that to be the case, you need to optimize the website’s design for mobile. If you aren’t entirely sure how to do this, you can enlist a web designer to help you out with it. Once your site is a lot more mobile-friendly, you will find that web users stay on it for longer, which will reduce your bounce rate and help your SEO.

You’ve Neglected Your SEO

Ah, SEO. It’s the thing that many business owners love to hate! They love it because they know that it is super important for their website and can help to direct a lot of web traffic, but they hate it because they just don’t understand it. However, it’s really something that you need to start getting on top of. You need to especially work on your ecommerce SEO if you have an online store as this can help you bring considerable traffic to your site. Thankfully, it can be easy to get your SEO back on track after quite a bit of neglect. One of the first things you should do is to hire an SEO consultant who can help you turn things around for the better. It would also be worth improving the quality of your content and ensuring that all the metadata is correct.

There’s Key Information Missing From Your Site

Your website is there to provide your customers with all of the essential information that they might need about your company. So, it’s important that any kind of information that someone would want to find out about you is on there. This includes pieces of information like your company’s main phone number, its address, and any emails that might be relevant to the general public. They should also be very visible and easy to find. If not, then your customers could be getting very frustrated when they land on your site and spend too long trying to find this kind of information.

Your Competitor Is Taking Advantage Of Mixed Media

It’s always worth taking a look at your competitor’s website every now and then to see the kinds of things that they are using it for and doing with it. For instance, one of the things that they might be doing that you’re not is using mixed media. This includes things like video and photos. While these might not be essential to improving your website’s SEO or functionality, they can keep any web users who land on the site very interested, which will persuade them to stay around for longer. Plus, these kinds of mixed media have also been shown to greatly improve a website’s engagement as well.

Web Users Think Your Site Is Way Too Slow

One further thing that could be holding your website back is its loading times. If it takes a long time to load then any web users could very quickly become bored and might navigate away from the site before it has fully loaded. Not only that, though, but Google will also be very aware of a site’s loading speeds. If it is incredibly slow, then it will downgrade the site’s overall SEO.

Yours Just Isn’t That Nice To Look At

One final thing that you shouldn’t forget is the overall aesthetics of your page. If it doesn’t look good then there is no way anyone will want to stick around and browse it to see what you have to offer. So, it’s always worth getting it professionally designed by a web designer. Try to stick to web styles that are currently seen to be very trendy as these will really appeal to the majority of web users who land on your page.

If you change things around, your website should start doing better than your competitor’s!

Kotlin vs. Java: Is it Time to Switch from Java to Kotlin?

Technically speaking, mobile apps can be built in virtually any language. C, C#, C++, Python, JavaScript, Java, PHP, you name it. There is just one caveat- if you are out to build a mobile app in say Pascal- an almost dead language, you would need to build it from scratch. That is, you would need to code every single module and API required for your app- that’s akin to reinventing the wheel over and over again. That’s why no one does it.

If we talk in particular about Android apps, Java was until quite recently the default choice. Then Google extended support to Kotlin as an official language for Android application development. Now the natural question that everyone’s bound to ask is- is Kotlin better than Java? If so, why? If not, why not? Let’s try and answer each of these questions:


With decades of development experience and millions of developer community behind it, Java doesn’t really need an introduction. Parts of Android as an OS itself has been written in Java and given its wide usage, has a very robust community and resource pool.

What makes Java Special?

Java is platform-independent and thus comes in handy while building cross-platform apps.

Since parts of the Android SDK is written in Java, there are no compatibility issues.

Being a product of Oracle, it gets regular updates

Java is fast. It compiles faster than most of the languages around

Given its maturity, it has got a wealth of support tools like frameworks, IDEs, libraries, etc.

Problems with Java

Too much boilerplate code

Compilation, at times, is slower


A product of JetBrains, Kotlin dates back to 2011 but it was only in 2017 that it was sponsored by Google as an official language for Android. Thereafter it has registered an exponential growth in popularity and user community. The language is completely interportable with Java that means any Kotlin code you write would be direly compiled to Java Bytecode.

What’s special about Kotlin?

It solves the pain of null errors by including it in its type system

Much more concise than Java that converts to fewer lines of code that in turn converts to shorter development time and cost

Includes smart extensions that come in handy while building APIs

Completely interportable with Java

Problems with Kotlin

Steep learning curve

Relatively non-existent developer community


Kotlin solves two of the most prominent problems of Java- its verbosity and null errors, something that everything that every developer would appreciate once they start using Kotlin.

But to start using Kotlin is perhaps the biggest challenge. App development companies who employ the finest of Java developers won’t just spend resources to solve the problems that expect developers are comfortable with anyway. For new developers, the problem is the exact opposite- they suffer from the problems of Java but simply won’t find expert Kotlin developers as a mentor.

This essentially creates the proverbial chicken and egg problem. Java developers won’t switch to Kotlin until it has a vibrant community. But it won’t have a vibrant community unless developers switch to it.

Final verdict

Now that you have better insight into the comparison of Kotlin vs. Java, the answer to which one’s better is as always- it depends. The momentum that Java has built over the years is its greatest strength. It simply is time and resource-consuming to shift entire teams from Java to Kotlin- thus pushing up the cost of Android app development. On the other hand, if you are just starting out, Kotlin is definitely a better bet for the future.


Investing in web design is a very sensitive matter that cannot be taken with levity. It costs a lot to own a website hence proper care must be taken at the beginning to ensure that money isn’t wasted on a mediocre job. Some topics have to be discussed with the web designer before he starts to design the web site to ensure that he knows just exactly what you want your site to look like. This is very important because if the designer builds a site different from what you want, it would cost time and more money to have him build another one. Three of the main topics to be discussed with your web designer are:

Tell him what you like and what you do not like

The first topic to be discussed with the designer is to talk about how you want the web site to look like. The designer has to know what exactly to put on the site and what not to put. It is important to, first of all, tell him about your business and why you are investing in web design. This could lead to him giving your ideas you never thought you needed. Also, you have to let him know basic things like the Color you want the design to be in. You can also go on and show him a similar website you like or a website that has some elements that you do not want in yours. All these information are necessary to serve as guidelines to the web designer to help him design that web site you really desire. It is very necessary for both parties (you and your web designer) to be able to express themselves freely. This creates a friendly relationship in which you can both exchange ideas with each other

Talk about your budget

This is also another very important aspect to talk about with your designer. To own a good website today can be very expensive. Even if a web designer has his price written on their site, they can still be contacted and a compromise can be reached.

Talk about the deadline

In other to avoid stress and last minute rushes which in turn might affect the final product, the deadline for completion of the web site must be set before it is even started. This ensures that you get your website at the desired time and reduces the chances of being disappointed.


The need to reduce a design to its most important or necessary elements brought about the need for minimalism. Although this aspect of web design is difficult to understand and carry out, it is very essential and useful. Minimalistic design is a design that is at the most basic Color and shape required for the design to function. Minimalism is aimed at calming the mind by letting work with the basic focal point rather than a more complex one.

The catchphrase “Less is more” is conversant with a minimalistic design which was brought to light by Ludwig Mies van der Rohe. It implies that less design can be used to derive the same outcome that would be gotten from using more but in this case, it would be more receptive and easy to comprehend by the viewer. A web page with too many elements often confuses the user and he finds it difficult to interpret and understand what he sees best Compost Odor Control.

The first step in minimalism is to study the content to be minimized, understand it and break it down to its barest understandable minimum. This is when the element would have the most effect. This aspect of web design requires a very professional job as it doesn’t mean the cutting down of graphics just for the sake of reducing the content.  One key point to note is that minimalism must never alter or diminish the message to be passed across. Minimalistic designs have as little Color, shape, and content as possible. It chooses a focus and makes it the focal point. Adding some Color to a black or white background attracts the attention of the viewer easily. This makes the added Color the focal point and this can be employed when trying to obtain a minimalistic design. By doing this, the perfect balance between scrubbing irrelevant information and relaying the needed information to the reader is reached

How can minimalism be done?

Using a Great Wireframe

Using a great wireframe for a page is very demanding. It helps to reach a perfect organization and attracts the interest of the viewer. There are a few steps needed to bring about a wireframe. They are as follows;

Step 1: Decide on which aspect of the content is necessary

Step 2: Rank the content in terms of importance

Step 3: Draw out different wireframes based on the ranked context

After doing all this, the best minimalistic design can then be selected.


A professional web design work must be able to attract and hold customers, flaunt credibility to its users and improve client relations. It is important to be aware of some mistakes that can be avoided because whether or not a visitor on the site would stay depends on how good your site is. The first ten seconds are very crucial and if they don’t like what they see, they move to the next available alternative. Here are some of the mistakes to avoid when designing your website:

Your website does not tell the user right away what your organization does

On entry into your web page, a user must be able to decipher immediately what type of organizations you are and the service you render. A survey has shown that about 46% of web users would leave a site for the next one if they are not able to understand what the company does in the next few seconds. This is probably the biggest mistake you can make because it would have you losing potential clients at a very fast rate.

Your website is not mobile friendly

The number of people that access the internet using mobile devices compared to those that use other devices increases more and more daily. A device that is not mobile friendly would discourage a large percentage of potential clients. If your site gives people this problem, it needs to be fixed as soon as possible. A survey shows that 48% of people that access the internet via a mobile device believe that if a site does not work well on their smartphones, it makes them feel like the company does not care about them. The further survey also shows that 52% of users said that a bad mobile experience makes them less likely to go into business with that company

Your website takes more than three seconds to load

When a site is taking too long to load, all the user needs to do is hit the “back” button. A survey shows that 53% of users would leave a page if it takes more than three seconds to load. The fact that there are other sites that offer something similar to what you offer, users often get impatient when a site takes too long to load click here.

The font of your site is too small an is not reader-friendly

No one loves to strain their eyes just to be able to access a website. A site would tiny font would not be visited for a second time because it makes users lose interest in what your site has to say

Your website has lots of links that open new browser windows

This gives users a bad experience. It makes you lose a lot of potential clients because it opens a way that takes users out of your site but shuts the door on them because there is no way back to the site