Here are the Services that Power the On-demand Economy



Ever since the advent of mobile apps, businesses have been trying to integrate them into the formal economy. Be it shopping, gaming, or simply reading the digital version of newspapers, everything that was initially available on the internet was pushed into the mobile domain for wider reach out. And while that strategy has had excellent results, they have in the process created a whole new segment of services commonly referred to as On-demand economy. These highly diverse set of services are combined worth hundreds of billions of dollars and perhaps more importantly, feature the fastest growth rate among other established industries.

Transit & transportation

Uber is currently the most valuable startup in the world but represents more than just a company. It’s a concept that’s literally reinvented the on-demand economy. It’s not that people didn’t call cabs before Uber but the process wasn’t nearly as fluid, ubiquitous, and cost-effective. With a decentralized model built on top of the power of mobility, the company changed the shape of transportation as we knew it. Today, virtually every major city in the world has some kind of Uber-like service with billions of trips completed every year. For cabs and motorbikes to scooters and helicopters, there is now an Uber-like service for almost every mode of transportation.

Hospitality

What Uber is to transportation, Airbnb is to hospitality. Currently valued higher than any hotel chain, hospitality accounts for a large chunk of the on-demand economy. Also, amidst all the on-demand services infamous for running losses, it is one of the selected few that actually turn profits.

Food & hyperlocal delivery

This is currently the most heated space of the on-demand economy with dozens of food delivery apps competing to gain dominance in their respective markets. Apps like UberEats, GrubHub, Just Eat, Zomato, among others have all multi-billion dollar valuations but the market is still far from saturated. Additionally, as those startups build their logistics network, they consistently experimenting with new business avenues like hyperlocal deliveries that are yet to take off in large parts but is evaluated to have massive potential.

Gig economy

The term “gig economy” has gained quite a traction in recent times and if you have ever been confused about its meaning, that’s not entirely your fault. It encompasses a whole array of on-demand services with little in common except they are hired for small or fixed tasks or “gigs” as they are commonly called. Be it laundry, plumber, carpenter, web designer, architect, legal consultant, or virtually any professional service, there are countless on-demand mobile app solutions that deliver such services. Given the immense diversity involved, it is tough to accurately measure the size of this segment but by some estimates, they are worth tens of billions of dollars.

Audio and Video streaming

This is by far the largest segment of the on-demand economy. For instance, Netflix alone is the second largest media company in the world and if you add to it other popular platforms like Prime Video, Hulu, HBO Now, among a host of other on-demand video streaming platforms, it can be easily argued to be the growth engine for the on-demand economy. Further, with the proliferation of music streaming giants like Spotify, Apple Music, etc., the segment is branching in all aspects of media consumption.

If you are looking to acquire a piece of that massive economy through your own on-demand mobile app solution, the first thing you’d need is a clear strategy into which segment you are going to target. Secondly, you would need an expert mobile app development agency to get your plans running on the ground through intuitive mobile solutions. 

7 Influential Web Design Elements to Build Your Brand

Website design services are always at the center of creating an online presence. If you want your company to have a successful website, you need to make sure it goes with your brand. Your brand needs to be consistent with your website. However, not all entrepreneurs have a thorough understanding of what a brand exactly is. Obviously, they have trouble incorporating it in their websites.

Thankfully, there are a few web design elements that can help you establish a Branding Services through your website. New styles and elements keep on emerging now and then. Some of these elements help communicate the identity of your company better. You don’t necessarily have to use every element that comes along, but some of them do have great potential. Ultimately, it will help improve the experience of your visitors.

When you get to it, you will have a lot of options, which makes it a bit confusing. It is hard to figure out which of these are worth any consideration. You can begin by narrowing things down to the web design elements that are important in modern websites. These include:

  1. Color: The colors you choose for your website and how you use them plays a crucial role in the overall design. With the right colors, you can make your website more cohesive with what your business offers. When you are incorporating color to your website elements, make sure you don’t too much of it. It will turn out to be more of a visual distraction than anything else. Try sticking with two or three colors at most in the major elements of your website.
  2. Whitespaces: When you visit any website with a modern design, you will notice there is an adequate number of whitespaces.  This is nothing but the empty space between other webpage elements, like margins, sidebar, etc. It doesn’t necessarily have to be white. What it does is prevent the website from being congested. With whitespaces in your website design, you achieve a clean and organized appearance, which is good for your brand.
  3. Fonts: Establishing unique typography for your brand gives it a better recognition. Most companies use a specific font that helps their consumers identify them immediately. This establishes an identity among competitors. Nowadays, there is a huge range of fonts you can choose from. So, it would be easier for you to express what you want about your brand through fonts.
  4. Call to action: When you hire website design services, you don’t just want to create a website. You would want your design to be able to provide you a good conversion rate. You need to find a way to connect with potential customers who might be interested in your products or services. Call to actions can come in handy in this regard. Placing them strategically throughout your website helps you get more information on your visitors.
  5. Logo: The first thing that comes to your mind when you think of a brand is its logo. It is essential since it symbolizes what you do. It is a defining website element that separates you from others and reflects your work as well. Given its importance, you should never go for the first option you find. Make sure your logo is unique and establishes your brand identity perfectly.
  6. Image: The type of images you use in your website reflects on your brand as well. It is a pictorial representation of what you want your brand to mean. Whether you go for artistic pictures or candid photography is your choice. Remember that images communicate in their way to make sure your brand vision is well represented.
  7. Consistency: Lastly, make sure that any web design element you choose is consistent throughout. You don’t want your visitors to be confused with what they see. With consistency, you will leave a lasting image on their minds.

How to Select the Right Tech Stack for Your Application?

It is always a challenge for non-technical clients to pick the right technology for their web or mobile applications. They are highly dependent on the software development service providers to select an appropriate technology mix for their projects.

While they approach an agile software development company, they used to share references for what type of applications they want to develop. But, they have no clarity which technologies are the best for their future web or mobile application in terms of cost, time, and performance.

Are you one of such entrepreneurs who is facing the same challenge? Then, this post will help you to understand the difference between different technologies, which technology you should consider, what type of company you should work with, and how much does it cost to hire the developer having the right skill set.

Web Development Services

Difference between Front-end, Back-end & Full Stack

There are different types of technologies that serve different purposes.

Front-end: It contains a set of technologies that develop front-end functionalities where users interact with your application.  

Back-end: It comprises a set of technologies that store, manage, and process the data entered by users from the front-end.

Full stack: It contains a technology mix of UI/UX, front-end, back-end, API, database and testing for app development.

In short, if you hire front-end developers and back-end developers, you will get access to the limited skill set. But, by selecting full stack developers, you can adopt and implement almost all the advanced technologies.

Stages of Full Stack Development

Presentation Layer

In the presentation layer, full stack developers create the client-side app where users interact with the app’s interface. They focus on creating highly functional and responsive applications so it would be available across all devices. To develop functionally smooth mobile or web applications, full stack developers use their knowledge of HTML5, CSS, JavaScript, Bootstraps, Angular JS, and React JS.

Business Logic Layer

This layer focuses on server-side programming languages and allows to develop application back-end using PHP, .NET, WordPress, NodeJS and other technologies. In this stage, full stack developers write the code to create a dynamic connection between the presentation layer and the database. The business logic layer transmits user inputs to the database and brings back the output.

Database Layer

Database layer is a huge warehouse of information. It contains the data that works as a repository, storing, and capturing information from the front-end, using the back-end. Skilled full stack developers excel in planning how the data will be fetched, optimized, and stored in the business logic layer or back-end.

Key Technologies of Full Stack Development

Front End – JavaScript, Angular.js, React JS, HTML5

Back End – Node.js, PHP, .NET, Magento, WordPress

Design – HTML5, CSS, Bootstrap, jQuery

Databases – MongoDB, MySQL, MS SQL Server, Redis, Hadoop

Server – Apache, IIS, Nginx, AWS

Mobile App Development – Java, Kotlin, Objective-C, Swift, Ionic, React Native, Cordova

Why Consider Full Stack Developers Over Front-end and Back-end Developers?

Proficiency in Multiple Technologies

As we discussed, full stack developers have a profound knowledge of both front-end and back-end technologies. So, they can easily switch between client-side tech stack & server-side technologies and address issues without any dependency. It saves a lot of time and cost of your project development as the same developer is capable to address complex technical requirements and deliver the exact solution to generate the accurate outcome.

Design Structure

Full stack developers are not just responsible to write code for your mobile or web applications. They look into the design structure of your app and address any requirements. Professionals from an experienced full stack development company also know how to tackle the user interface design and the code to build seamless applications using the varied front-end and back-end technologies.

Cost Effectiveness

If you hire separate developers for front-end and back-end development, it will increase the overall cost of your project. Selecting full stack developers, you can get access to a wider skill set that involves client-side, server-side, design, server, database, and mobile proficiencies. It will cost you least as you need to hire a single developer rather than hiring independent professionals for each technology. Thus, you can generate the same output with fewer resources.

On-time Project Delivery

Hiring fill stack developers for your project, you can leverage the least dependency on different resources. It speeds up your application development cycle and increases the chances of on-time project completion. A team of full stack developers divides the responsibility amongst the team members and coordinate effectively with the client and internal resources to produce the expected results faster and in-time.

Full Stack Application Development Processes

Consultation

Selection of full stack development approach depends on your project requirements. An experienced full stack development company understand your project requirements at first and then suggest you the full stack development if it builds cost-effective and highly efficient mobile and web applications for you.

Design

Full stack developers take care of the design structure and different design elements of your application. They can address any design related issues and develop highly intuitive and interactive UI/UX using the latest design tools and technologies.

Development

Hire full stack developer from a renowned full stack development company who have proven experience of working with varied industry domains and expertise to build applications with the latest front-end, back-end, design, server, mobile, and database tools and technologies.

Testing

After the completion of application design and development, it is very essential to apply different automated and manual testings to build high performance & bug-free solutions and deliver best in class experience to the end users. Make sure, all functions work perfectly before launching the application for public use.  

Deployment

A leading full stack development company provide end-to-end services that involve application deployment too. Once you are sure about the functional efficiency of your mobile or web app, deploy it on the targeted server and make it available to users.  

Maintenance and Support

Under support and maintenance services, you can leverage maintaining, troubleshooting, enhancing and modifying your legacy systems. It keeps your application compatible with the latest technology platforms and devices.

How Does It Cost to Hire A Full Stack Developer?

Costing always depends on your project requirements. If you have a small project, then you can hire one or two developers. But, for a large scale project, you need to hire more full stack developers to complete the project within a tight deadline. If we talk about the market rate for hiring skilled full stack developers, it is 65$/per hour.

Wrapping Up

Make a smart decision by picking full stack developers for your next web or mobile solution. They will always enable you with more benefits than regular app developers in terms of project cost and delivery time. They can easily handle client-side and server-side app development by utilizing their wide and comprehensive knowledge of various aspects and technologies.

Chatbots: Trends and Predictions for 2019

Chatbot is one of those technologies that seems to be awkwardly stuck in a loop of hype and experimentation but never quite makes it to mass adoption. It’s been now years since chatbots are talked about as a powerful new emerging technology but for the most part, hasn’t taken off. But the very fact that those expectations and subsequent development have been persistent over such a long time is a testimony to their underlying potential. And if you are interested in their future, here is a detailed outlook for 2019:

Centralized ecosystem

Up until recently, the roadmap of chatbot development and subsequent adoption was largely fragmented- possibly one of the reasons it struggled to take off. That is, like web and mobile applications, businesses were moving ahead with their own bots. But now as we know from experience, consumers don’t like or want to talk to fifty different bots! They rather prefer one or two bots that can act as a central hub to manage all different tasks. And that’s the kind of shift we will witness in the coming year

Absence from messaging platforms

In late 2016 to early 2017 messaging platforms like Messenger, Skype, Telegram, and others witnessed a massive influx of chatbots ranging from service discovery to product based. And though it created much hype and excitement at the time, it soon began to falter. Moving ahead in 2019, we do not expect any reversal in this trend. Not only the existing bots on these platforms will continue to remain in oblivion but new bot development for messaging platforms would continue to be off the priority list for most businesses.

The siege on customer support

This is one area where chatbots have had the most visible impact and continue to prosper. In fact, we would be surprised if you haven’t already come across those bots. The most famous example is, of course, the chatbots you would find on Amazon customer support. Given the significant benefits in terms of cost and customer satisfaction, the shift from the human interface to AI-powered chatbots is possibly the most immediate trend that we can expect in the coming year.

Much improved NLP

The successive failure of chatbots in the last few years had been one silver lining- developers acquired vast amounts of high-quality relevant data. Since bots use Machine Learning and Neural Networks to improve their performance, this data has helped them learn and evolve to better respond to human languages. So if you recall a chatbot from a few years ago that couldn’t understand what you were trying to say, they are long past that stage and 2019 may possibly be the year when tech companies may finally claim to have cracked the NLP.

Data privacy

In the last couple of years, we have had an extensive and quite productive debate on the outreach of digital products and services along with security and privacy risks they bring along. There have been numerous data and privacy-related regulations enacted across of the globe of which GDPR remains the most notable. This is both good and bad news for chatbots as they move forward. The good news is that there is now a well-defined framework for future developments and would encourage consumers to use these products with more confidence. On the downside, keeping up with all those regulations is going to be an uphill task.

Though we can’t say 2019 is going to be the year when chatbots would finally explode to mass adoption, there would nonetheless be some very crucial breakthroughs. Be it their integration with a larger number of services, background improvements in NLP and security, or their popularity in customer support, app development services are going to have some really exciting projects in this domain that would set the stage for its wider adoption in future.

6 tips on how to use WordPress to develop your brand

6 tips on how to use WordPress to develop your brand

WordPress is an open source content management system that helps in managing a number of content-related tasks of a website. From blogging to media galleries, WordPress has a number of features that can help your brand to prosper.In this article, we discuss some tips on how to use WordPress effectively in your brand design services to ensure the development of your website.

1.Use WordPress To Choose A Theme

WordPress contains a series of themes for its user. Thus, all the websites built using WordPress can choose the best theme from a number of themes best suited for your brand. The theme must be selected carefully reflecting your brand and must also come with scope for improvement in the future. This aspect is important because it is quite important to look with a vision of the future of the brand. A few things must be kept in mind while developing a theme for your brand. These essential elements are built-in search optimization, security features to prevent hacking of website, the possibility of expansion that is adding plug-ins and other features. Functionality to run an operation multiple other sites is also what is an essential element for the theme of your bran.

All this must be kept in mind while choosing an appropriate theme for your website.

2.Content Must Be Catchy

Content these days shows a lot about you and your brand. It is thus advised to put great content on your website that must aim at increasing your brand value. For instance, if the brand has a blog, then the content of the articles ought to be interesting and attractive so that the readers are really influenced by your website and brand.

You need to look for great content contributors who produce meaningful articles. There are many in-house writes and freelancers whom you can connect to in order to have good articles for the readers and thus attracting visitors on your website.

3.Use Seo Effectively For Titles And Images

Search Engine Optimization has gained a lot of importance and popularity these days. Nearly all the brands focus on creating a better SEO. Search Engines use the titles you used for your blog to rank your websites. The title must be descriptive but not too long with an emotional touch to tempt the readers to go through your content.

A lesser known fact is that optimizing the images also leads to better SEO. This also leads to better speed f your website. To optimize an image, choose a suitable title, suitable size, proper keywords. You can use SEO effectively to reach the top of the search list on search engines. Thus, SEO can really open doors for improvement of your website and brand by increasing the number of visitors.

4.Choose Correct Plug-Ins

If you want your website to work effectively, you need to add relevant plug-ins. These plug-ins can help you in expanding your brand and open cooperation with the customers.

They must help in collecting data, increase engagement of customer and encourage the visitors for sign-ups. Caches Plug-in, Backup Plug-in, Anti-Spam Plug-in are some of the important plug-ins that can help your brand to prosper.

5.Using Social Media Widgets

These social media widgets and buttons help visitors to share the content easily on other platforms. These buttons play a very important role in the expansion of your brand when the visitors successfully share the content. But these buttons often slow down the site. So you need to use them wisely. Ty using only the social media buttons that you think the user may share that particular content to. I general twitter, facebook, WhatsApp are preferred apps over Instagram and LinkedIn.

Thus efficiently choosing the widgets may be a really good hack for brand development.

6.Backing Up Is Necessary

There is no guarantee and warranty of data not being lost. To make sure none of the information and settings are lost, it is advised to go for regular backups. BAckUpWordPress or backup scheduler are some of the backup plug-ins used in WordPress that make sure your WordPress is backed up and none of the information is lost.

Hope this article helps you in understanding a few hacks on how to effectively use WordPress for development of your website and brand and how to attract a number of customers or visitors.

6 Of The Hottest WordPress Web Design Trends in 2019

6 Of The Hottest WordPress Web Design Trends in 2019

To keep your website on the best levels of design, you should always understand what is popular in WordPress for that year. It is also important to understand why some of them become trendy.

If you understand the whys and whens of implementing some of the common design elements, one becomes better equipped to create a WordPress site that is not only modern and functional but also beautiful. Else, it is better to hire an experienced web design company in India.

Let us have a look into some of the interesting trends in WordPress website design for the year 2019.

  • Website Builders: – There are plenty of available themes, still creating an impactful website design or having one?s own identity with that website, becomes quite difficult. Popular website builders, like Remixer, is changing this trend. Most of the website builders use the What You See is What You Get (WYSIWYG) interface that helps all the users to customize the appearance of their web pages quite quickly. To keep up a winning edge, WordPress is focussing more on this functionality.

Some popular WYSIWYG builders have been specifically developed for WordPress such as the Beaver Builder and the Elementor. WordPress started on this journey on a fully fledged scale in the year 2018 with the release of Glutenberg editor. Gutenberg is a new text editor that plans to replace the current TinyMCE based editor within WordPress. It also features a drag and drop interface that is essential for customizing different areas of the page or the post.

  • Popularity of Minimalism – Flat and minimum designs have become popular for the last few years. These designs focus more on simplicity with the use of flat colours, clarity and a lot of white space. This helps in highlighting the content, easy downloading of the site and looking good in all devices.
  • Use of High Saturation and Vibrant Colours – Nowadays it is no more the rule of only black colour. Bold colours and contrasting combinations are often used as people have different emotional connect with different colours used. The choice of the scheme can have a huge impact on how a brand or their website is viewed.

According to surveys, 90% of our evaluation in terms of products is based entirely on colour. A striking blend of colours is helpful in making the site pop. There is a Skin theme on WordPress which enables to choose two colours and it helps in creating a gradient scheme for the site. One can also have his own gradients and add his own textures and patterns.

  • Asymmetrical and Broken Layouts – Some of the websites are not always in need of minimal and simple designs. They might need a loud and bold look. This is where WordPress designers are creating something different by having broken grids and asymmetrical designs. Albert is the best theme for this. It is capable of using sliding images, overlapping elements and a twisted look that attracts the users.
  • CSS Grids: CSS grid is a responsive grid structure that dynamically changes depending on where it is displayed. Most of the mobile designs have this type of design. The page elements shrink and reorganize according to the size of the window. WordPress themes are already making use of CSS grid designs, including the Kuhn theme.
  • Mobile friendly designs: when it comes to responsive designs, mobile devices have come a long way than desktop users. The number of internet users increased on mobile devices thus it is important to create sites that are more responsive in mobile devices. The WPtouch plugin is the best for creating a mobile theme based on the website and customizing them as well.

A professional web design company in India always make use of the latest web design trends and designs while developing a website. So if you are dreaming of selling your products or services online, make sure you hire an experienced company with a team of expert professionals.