Reasons To Learn To Code

Technology is playing a bigger and bigger part in almost all industries now. Being tech-savvy is incredibly useful in many career paths, and skills like web design and coding ability are becoming more and more valuable to employees. If you’re wondering what new skill you should try to learn (perhaps during lockdown now you have more time!), then why not consider learning to code? Here are the top reasons why everyone should learn to code. 

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  1. Coding can lead to software development jobs. Coding is absolutely essential for jobs in software development. Software developers are in high demand worldwide, so learning to code can be a great way to find a simple route in a field of work with lots of job opportunities. 
  2. Coding can open up other job opportunities. For smaller start-up businesses, hiring someone purely to manage your coding and web design might not be best financial choice. This means that if you have coding in your skillset, you will have an easier time finding jobs related to field, such as marketing, PR, or content creation. 
  3. Coding makes your job application stand out. Even if you apply for a job that doesn’t have much to do with coding, it’s still seen as a very useful skill. By having some knowledge of it, you can automatically get a boost over the competition. As well as being seen as a useful skill to have, learning to code also shows that you are hardworking and willing to put in the work on your own time to develop. 
  4. Coding can help you to understand other areas of tech. Coding literacy can help in other ways too. It can help you to learn other areas of tech much quicker, as you’ll have a better idea of how things work. When you’ve found the best way to learn python, for example, you can apply the same knowledge to other coding languages and aspects of tech. Being more digitally fluent is always going to be a benefit. 
  5. Coding could lead to freelance work. If you’d like to go freelance or have the freedom to work while traveling, then coding could be the best way to do this. Coding is a highly valued skill, which means that lots of companies are willing to outsource this kind of work. As a skilled coder, you can create your own schedule and have have the freedom to work from anywhere, while earning a nice rate at the same time. 
  6. Coding can allow you to pursue passion projects. Coding is a great skill to learn if you’re the kind of person who has a lot of ideas and wants to start acting on these ideas right away. You won’t have to look elsewhere to find a coder, which you save you both time and money. It also means you can change and redesign as many times as you want as you develop your ideas, without running up a higher bill with the coder you have hired. 

Improve Your Business Reputation With These Awesome Hacks

There are a lot of things you could think about doing if you are serious about trying to take your company to the next level. There are a lot of elements that play a role in this, and you need to make sure you improve your business reputation with these awesome hacks. There are so many things you need to keep in mind when it comes to improving your company and the way it comes across to potential customers. 

Being able to run and promote a successful brand is so important and there are a lot of things you can do to achieve this. Make sure you focus on improving the company and the way it comes across as much as possible. There are a lot of things to consider when you are looking for how you can take things to the next level, and this is something that plays a massive part in helping to make your company better. 


Hire Professional Employees

You have to make sure you do as much as possible to focus on taking things to the next stage, and this is something you can achieve by making the most of the process right now. There are a lot of things that play a part in helping you to hire professional employees, and you have to make sure you do what you can to make the most of this right now. The better the people you hire, the more your company will benefit from this, and you will also find that you have a more productive and hardworking staff base as a result. 

Design a Great Website

It is also imperative to make sure you design the perfect website to suit your needs as well, and this is so important moving forward. You have a lot to keep in mind right now, and this is something that you have to make sure you focus on as best you can. There are a lot of ideas that can help you with this, and it means you have to focus on doing as much as possible to get the best possible website. This is something you need to nail because people are going to judge your brand first and foremost on the quality of the website you provide. This is something that you need to make sure you focus on, and there are a lot of things you can do to improve this. 

Protect Your IT Network

Your business IT network needs to have plenty of care and attention, and this is something you should look to make the most of right now. There are so many things that you need to make sure you protect in a business, but the IT network has got to be one of the most important. You need to have measures in place that are going to help you protect the key parts of the business, and this is something that you need to make sure you focus on. Things like anti-phishing software, as well as firewalls and password protection are hugely important, and this is something you need to make the most of moving forward.  

Making the most of your business right now and trying to improve and enhance the reputation is something you need to try to make the most of right now. There are a lot of things that play a part in this, and you need to work on taking things to the next level right now. Make sure you focus on doing the best you can for your company, and being able to make positive changes for the future as well. 

Tips for Improving Local Government Websites

Tips for Improving Local Government Websites

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If you’ve ever looked up your city or county’s website, you might be appalled at some of the broken links and re-directs that have you chasing your tail in circles. On a larger scale, government websites can have you pulling out your hair as you try to navigate the maze of links and information. (Don’t even think about accessing larger government websites on a busy day!)

So, why are government websites notoriously bad? Well, for a few reasons. 

The first reason is that government websites are often created and forgotten about. What that means is that when the website is created, there is often not a direct employee to update it as needed, and as things are updated in a hodge-podge manner, things become broken. Secondly, government websites are often created with one specific goal in mind, with the larger picture in mind. When more local residents begin using the website, scaling issues are brought to light. 

If you’re in local government, what are some ways that you can smooth out your website to run better and offer a more intuitive interface for your county or city? Let’s look at some of the tips below.

Look into cloud-based software options

Local governments are often notorious for not upgrading to cloud-based applications, so as soon as someone is out of the office, all the information they needed is stuck on that desktop computer. This doesn’t only hold things up for residents, but for city employees as well. The clear advantage of cloud-based apps and software is that you can access the same information from any device at any time. It is often assumed that cloud-based software and applications are not secure, but when using cloud-based applications, security is inherently built-in. If the single computer with information suddenly goes kaput, you’ve lost all that information. By having automatic backups, you’re reducing the chance of losing this information. 

Make it easy for residents to contact you online 

Using an online software to improve the interaction of government with residents can be incredibly effective. With Acessse311’s local government software you can quickly capture details from emails and online web forms automatically from local residents. No more manual integrating means that you can spend more time actually addressing these issues instead of chasing them down. With the ability to create and assign cases to the right personnel, your time is spent doing things that actually contribute to the solution.  

Use social media

If you have an outsourced website built for your local government, it is unlikely that you have an in-house employee that understands a significant amount about technology to keep it updated frequently. One option to reduce this confusion is to make sure that when your website is updated or built that it includes your city’s Facebook, Twitter, and even Instagram. These are much easier to update for the average user. By doing this, you can quickly mention that there is an unexpected road closure, or mention that a parade is occurring downtown. 

Improvement doesn’t have to be hard

The government may move slowly, but with these easy tips, you can change how your residents view your website. Problems may be able to be fixed more quickly, all because of a functional government website. 

4 Tips To Help You Incorporate Video Into Your Marketing

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With social media sites such as TikTok taking off and more than 1 billion hours of YouTube being watched each day, there’s never been a better time to use video in your marketing. Whether you choose to hire a video production company or to create videos yourself, there’s money to be made by harnessing the power of video. Here are four tips to help you incorporate video into your marketing. 

  1. Focus on entertainment and not sales

The vast majority of video content consumed online is not sales-focused, but entertainment-focused, however, that doesn’t mean that it won’t help to boost your sales. If you want people to view your video and not to skip it, then it needs to provide them with value, and very few people find value in being overtly sold-to. The most successful marketing videos tend to focus on stories rather than sales, teaching their target audience about their company history, values or ethos, rather than pushing their products. By focusing on telling your brand story, you can improve your brand image and increase your visibility within your target market.

  1. It’s all about the first few seconds

We see so much content every day that our attention span is now less than 10 seconds. This means that you have very little time to grasp the attention of your target audience and so what you put in the first few seconds of your marketing videos is what really counts. To make sure that your audience sticks around for the rest of your video, create a captivating ‘hook’ and make use of informative and engaging thumbnails for your videos which entice people to click on them. 

  1. Include captions

A lot of video content is consumed in environments where a person’s sound will be switched off, and so it’s important to include captions so that you can still educate your viewers. Approximately 85% of video content played on Facebook is played with the sound off, so it really is important to make your videos captivating with and without sound effects. The key to making captions captivating is to ensure that they are easily readable, and perhaps animated in some way to help keep the attention of your viewers. 

  1. Tailor your videos depending on where you post them

Video content is consumed differently across different social media platforms. YouTube videos can generally be any length, but videos posted to social media platforms such as Instagram, Facebook and Twitter perform better at certain durations. For example, although you can post videos of up to 60 seconds on Instagram, 30-second videos tend to get more views and interactions. On Facebook, videos that are 60 seconds or less tend to get the most attention, and on Twitter, this drops to 45 seconds. By tailoring the length of your videos by the platforms you use, you can ensure to get the most out of your video content. 

So there you have it – four simple tips to help you incorporate video into your marketing strategy. Have you tried video marketing before? Let me know how it worked for you in the comments. 

Does a Small Business Need a Website? Yes, and Here Is Why!

Does a Small Business Need a Website?

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What is likely to be the first thing you do when looking for a restaurant, mechanic, or beautician? You check their website. No matter whether the outlet you are interested in belongs to an international chain or is a local business, you want to know whether they are still open after your work shift or you should not bother driving there. However, small businesses have a limited budget to spend in marketing efforts, especially during these uncertain times. On the other hand, some benefits of having a website for your small business should not be ignored.

That's How Potential Customers Find Your Business.

Today's users and customers use the internet as a faster, more responsive, and immediately efficient phone book. In the past, if you could not find a business on the phone book, you will skip to the next one that offers similar services, but you can get in contact with – and that's your competition. If anybody in your area has a website, you will need to make sure that your business is as visible as theirs. If they don't, well, there is nothing outrageous in being the first one.

Including a Blog Helps You Build Relationships With Your Customers.

A couple of landing pages and contact forms might just be enough to encourage potential customers towards your business. However, before or after the purchase, such pages might not be particularly useful in keeping the engagement levels high. Instead, implementing a blog and regularly publishing relevant content allows you to supply answers to the most common questions and issues your audience might be experiencing.

When writing a blog for your business's website, you can craft a marketing strategy by yourself, but you should be aware of what are the most common blogging mistakes to avoid them. If you feel like this might be too overwhelming for you, asking for a consultation offered by an SEO or digital marketing professional can guide you through the right path.

And So Does a Newsletter!

Alongside regular blog posts, investing in a newsletter, and crafting the perfect call to action allows you to generate new leads and retain more data about your audience than ever. However, newsletters are also essential to keep in touch with your target market throughout the year. Therefore, you can check in with them in the periods in between purchases or when you are about to launch or update a new product or service. 

Instead of having to find new customers who are interested in your latest creation, most of your audience will get to know about offers, discounts, giveaways, and new launches. Don't forget that in periods in which your business can't operate as usual – like in the case of the current restrictions – a newsletter can help you communicate to your customer opening hours and safety measures implemented.

Create the First Point of Contact

Undoubtedly, websites are the first point of contact for a customer who is looking for your address or contact details. If it does reflect the value proposition, theme, and mission of your brand, your website offers an ideal peek into the experience that your customer is about to have. 

Not having a website might suggest that your business is not particularly up-to-date, innovative, or clear in intent. Additionally, if you let the first point of contact be when the customer walks into your physical shop, this might not always go as planned! And first impressions are often everlasting! In this case, a well-crafted website allows you to create the ideal first impression you always want to leave in a new customer.

Does a Small Business Need a Website?

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Increases Trust – From the First Moment

If you are the owner of an established small or local business, your customer base might derive from decades of word-of-mouth marketing and entire generations engaging in your services. However, if you are a new business, you will have to generate trust and get your customers to know that you have the expertise, attitude, and knowledge to perform the best job. A website can do precisely that. 

Your business' site will have testimonials, reviews, social media handles' links, and call to actions. Your customer can explore your business, experience, and portfolio at its own pace, and make an even more informed decision. Aside from increasing the number of customers for your business, they might also be willing to pay more for the same product!

It's a Marketing Channel You Can't Ignore

With an endless range of marketing media out there, it can seem impossible to pick the best one for your needs. However, just by having a website, you can combine several digital marketing branches, such as SEO and video marketing, in one platform. While you might need the help of a professional agency or expert to craft a strategy that can truly get your business off the ground, websites are also reasonably easy to handle by yourself.

You Can Leverage Data to Create Better Services

Past and potential customers commenting, subscribing, and generally taking action on your website offer you a data set you can start plotting. Whether this about your marketing campaign, expectations not met, or a particular aspect of your product that does not work as well, it is all valuable feedback. Through such input, you can craft better products, strategies, and services that truly reflect your users' needs. 

It Is the Starting Point to Build an eCommerce Business.

The current pandemic and ensuing lockdown and social distancing measures have made clear that remote working, delivery options, and touchless services are here to stay. While your small business already works locally, you might not be able to reach an audience that, while interested, might be located away from you. 

However, today, not starting to think about an eCommerce option might decrease your business's level of competitiveness, especially if you look at other companies in the same sector. You can still opt to keep your local outlet open as usual, but generating income streams through an online eCommerce store allows you to benefit from a visibility level that you would not have otherwise. 

Tips On Improving Your Local Marketing Strategy

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If your business is reliant on your local community for sales, then finding ways to reach out to the people closest to you is a must. But even if your business isn't reliant on the community around you, you might still want to focus on them within your marketing, as the more people you have buying from you, the better. Right? We're sure you're nodding your head in agreement as you read this. 

Of course, if you already have a local marketing strategy in place that works for you, then fine. Keep doing what you're doing. But if your marketing strategy sucks, you should do what you can to improve matters. 

The following steps are recommended.

#1: Understand your target audience

The most important step in any marketing campaign is to know who your target audience is. You need to work out who your ideal customer is, what types of things interest them, and what marketing approach works best when targeting them. So, you might want to work out what social platforms they might use, what websites they might visit, and where they might spend time offline. Customer analysis can be carried out through market research, social media analytics, and the application of data science with the help of a data science agency. Checking out the marketing efforts of your nearest competitors can also help you in this regard.

#2: Target your audience

When you know who and where your key demographic is, you need to reach out to them. Build a marketing campaign around their primary interests. Focus on SEO and use those keywords that your audience will probably be entering into Google. And create advertisements and other promotional materials that explain why and how your product or service can fulfill the needs of your audience. Use a range of marketing strategies in your efforts to reach them, but focus on those that can be assumed will bring the best results. 

#3: Get involved with your community

To really make an impression on your community, you need to increase the visibility of your business. When the local people know and trust the people behind the product or service they are being offered, the greater the chances of them using your business. So, get out there and do what you can to make yourself known. Attend community events, as both a business guru and as a friend of the community. Offer training courses and workshops to local people. Hold fundraising events for community causes. And follow these other ideas for getting involved with the local community, as the more you can do to engage with people, the greater the chances that they will engage with you.

#4: Track your marketing efforts

Which of your local marketing strategies are bringing in the most results? When you know what is working, you should devote most of your time to these areas. Check out these techniques for measuring local marketing and go back to our suggestions about data science and social media analytics to track your marketing efforts further. 

By following these steps you will improve your local marketing strategy. So, if you haven't attained the sales you hoped for in your locale, consider our suggestions and commit to further research on each one of them. 

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