Successful Blog Posts From Nick Throlson

How to Keep Your Website Safe in 2019

How to Keep Your Website Safe in 2019

There are over 1 billion websites on the World Wide Web to date and all have different functions. While some may have been established to feed a hobby, others may exist for more professional purposes. Nonetheless, websites are relevant in this day and age because they provide a digital home for individuals or brands. However, they can also be a target for cybercriminals as some contain information that they find valuable. Seeing as cybercrime has been rampant in the past couple of years, you should think about how you can avoid becoming a victim. Here is how you can keep your website safe in 2019.

Carry Out Automated Backups

To begin with, to keep your website safe in 2019, it’s advisable that you carry out automated backups. Losing valuable information on your site could lose you a significant amount of money and time, so you want to avoid that where possible.

If you’re wondering how to back up your data, here are three ways to do it.

  • Manually - If you want to back your data up manually, you can easily do so using the free cPannel backup feature. Some websites can even be backed up by installing backup plugins and automating them.
  • Belt and braces - Another approach to consider when backing up your data is the belt and braces approach. This is a way to protect yourself with an automated backup service when your data happens to be backed up to a different physical server.
  • Secure backup - A final alternative would be to use a secure backup tool. This enables you to restore from different dates as well as data points giving you a lot more control and flexibility. You could also think about backing up data to the cloud as service providers often have people dedicated to securing your data,

The bottom line is that if your data is safe, then you have less to lose and are more likely to survive in the instance that a hack does occur.

Plan for a Hack

After backing up your data, another approach to keeping your website safe in the new year would be to plan for a hack. By doing so, you can put measures in place to ensure that in case it ever does happen, all is not lost. When putting together a contingency plan for a hack, firstly inform your host and see what solutions they can offer. You can then go on to do some research and see if you can get to the where, when, and how of it. Hiring the services of Secure Forensics would also be a good idea as they specialize in data breaches and can help you conduct an investigation.

After this, you can go on to assess the damage that’s been done and look for ways to remove the vulnerabilities identified.

Increase Security Layers

Your website should have more than one layer of security if you want it to be secure. The more security it has, the less likely cybercriminals will be able to gain access. Think about using a firewall which protects a network or system from unauthorized access. Some of the best firewalls out there are Comodo, GlassWire, and ZoneAlarm but see which has features that you need. Aside from using a good firewall, use two-step authentication for your passwords as well.

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Web Hosting SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website's SEO

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It’s not surprising that many business owners want to cut corners wherever possible. Hosting isn’t something you can afford to compromise on, especially when you’re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website’s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn’t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won’t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don’t know that the website’s IP address can influence SEO to some extent. While it doesn’t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn’t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source - xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn’t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn’t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won’t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

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The Future of Enterprise Mobility will be driven by AI

Mobility has been one of the defining characters of the last decade and while its impact in consumer space is widely visible, the behind-the-scenes shifts in enterprises have been equally transformative. But as mobility starts to saturate, an entirely new technology is ready to propel the next phase of innovation- AI. As per a Gartner study, by 2021, around 40% of enterprise solutions would use AI at some level.

And while we can’t comprehend the full-scale of its adoption, there are some key areas that would see the first wave of transformation. Here are just a few of them:

Anomaly detection

Internal operations of any enterprise depend on a whole range of mobility solutions- from employee attendance and project management to payroll generation and internal communications. The AI-driven solutions in the coming years would not just keep each of those applications in sync but also continuously monitor their activities to flag any anomalies that are simply too tough for humans to detect. Be it an unusual spike in data traffic or simply optimizing the system by adapting to the usage pattern, AI would form the first line of defense in future enterprise solutions.  

Intelligent decisions

It won’t be an overstatement to predict that within the next 5 years AI-enabled solutions would be presiding over the board of any organization for all crucial decisions. While most of the enterprises currently take decisions based on statistics and sheer hunch, as improved data mining and predictive analytics become cheaper and more accessible, it would take any uncertainty out of the decision-making process. For instance, most of the stock trading enterprises already use some kind of AI tool to decide their portfolio and even automate the trading. It’s only a matter of time before such tools are deployed in other industries as well.

AI-integrated hardware

BYOD policy is increasingly gaining popularity and it is reasonable to expect that within a few years, a majority of employees in any given enterprise would be working on their own devices. And you may already know, the smartphones already feature AI-enabled chips that drastically improve performance. Yes, this isn’t exactly enterprise solutions adopting AI but rather adapting to it. But in any case, the applications would be built to make the most out of these improved capabilities.

Communications

Be it the recent surge in chatbots, AI assistants, or simply the recently unveiled Google Duplex, AI has been penetrating the communication space for quite a while and it’s now mature enough to be inducted in enterprise solutions. Not only they offer a much faster, reliable, and scalable solution for businesses to communicate with their clients but their advanced features like detecting emotions through voice and face can be a ground-breaking tool for enterprises to build the most effective communication channels with their customers and within.

But as always, these exciting transformations have their own hurdles. They aren’t too high to derail the process but certainly have the potential to delay them.

AI washing

Perhaps the biggest threat to mass AI deployment is not other technologies but the overenthusiasm of AI itself. Many enterprise mobile solution providers often market simple algorithmic processes as AI. This kind of misrepresentation would essentially disappoint the early adopters and thus discourage further investment and by extension, adoption.

For example, though Face detection or text-to-speech might seem like AI-capabilities to some, they are essentially routine algorithmic tasks. It is actually the Face Recognition or understanding the semantics of the text or speech that makes an application truly AI-enabled.

Operational restructuring

AI is often portrayed as the mortal enemy of the human workforce and there is quite an anxiety about vertically integrating such technologies into any enterprise. But the organizations who are already working with such solutions have an entirely different experience. Yes, a few mundane jobs are lost but far more productive posts are opened up. But this requires a complete operational restructuring- an inertia that many enterprises might find tough to overcome

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3 Ways To Save Your Business Money

3 Ways To Save Your Business Money

All business owners should have an awareness of their running costs. Finding ways to keep those costs down is essential, and can have a significant effect on your end of year profits. The challenge is finding ways to reduce your ongoing spending without disrupting workflow or negatively impacting the customer experience. By using a combination of modern technology and the latest business trends, it has never been easier to strike that balance.

If you’re looking for ways to reduce your business costs without any of the negative aspects, then these three solutions could be the answer. Saving your business money can be a simple process with many positive long-term effects on your bottom line.

Advertising Costs

Traditional advertising streams are expensive, and there are disputes about their effectiveness in the digital age. Television, radio, and newspaper adverts still have their place, but low-cost digital marketing can be far more effective. You can now reach more new audiences through a social media post than an expensive roadside billboard. The fact that these can be free or extremely cheap should be all the reason you need to stop advertising in traditional ways and start focusing on the digital space.

Office Transformation

Renting an office can be one of your most substantial monthly costs. When you factor in your rent costs and your ongoing bills, those office expenses can have a massive impact on your finances. You can reduce this expense in a few ways, but the modern trend of the shared office is by far the best option. Managed offices are more popular than ever, and are being used by more big-name companies than you might think. It’s because they have the benefit of a quality city center location without the unexpected monthly bills, and the flexibility afforded by a short-term commitment to desk use. Look at the range of properties available from thebrew.co.uk and you could soon be reducing your costs and benefiting from the many advantages of a co-working environment.

Recruitment Costs

Hiring and firing can be an expensive process. That’s why you need to make sure that you hire the right people and make the effort to ensure that they are happy in their role. Look through your hiring process and make sure that when you are interviewing potential new employees, you always check references and qualifications. Once you have the right team, look for work-related benefits that will keep them loyal to your company. That way, you won’t have to disrupt your workflow in order to start the hiring process yet again. Take your time finding the best team, and your business will save money on the entire recruitment process by merely reducing the number of times that you have to go through it.

Saving money has never been easier for businesses to do. Look at your most significant expenses and find the best solutions for each. Manage your finances right, and your business can end up being more efficient, and that should always be the goal of every entrepreneur.

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How Important Is Mobile Friendly Website for Your Business_

How Important Is Mobile Friendly Website for Your Business?

Also, you make sure that they can find out some attractive aspects that incite them to endure your website for a long time.

Admittedly, we all are strongly connected with our mobile phone, we prefer to use it for almost 24 hours to accomplish all our daily needs. So optimizing a website for mobile is an essential part to drive or increase your business in this ever-changing world.

A mobile-friendly website isn’t a side option or a trend, it’s an important part of your business that you should take seriously.

If you do the proper research on the importance of a mobile-friendly website, you can get many examples that give you a clear idea why companies prefer to introduce their own brand name website.

Actually, a mobile-friendly website is an absolute must option for your business. Let’s take a deep dive to explore the important aspects of the mobile-friendly website in this current market-place.

What is A Mobile Friendly Website?

A mobile-friendly website is a display that correctly designed for hand-held devices or you can say for the smaller screens, such as iPad, iPhone, tablet, and smartphone. A mobile-friendly website has some features including, first loading, easy to navigate, easy to read, avoids using flash, and minimal scrolling.

Here are the Benefits of a Mobile-friendly Website

As we mentioned, a mobile-friendly website is a display that designed for the smaller screens only. Standard desktop websites don’t render properly on these devices. But a mobile-optimized site can adjust with small screen size and formats perfectly. In this piece of article, we are going to highlight some benefits of this website in your business.

  • Improved customer experience
  • increase website loading speed
  • Improved mobile SEO
  • Increase credibility
  • It boosts your sales
  • Gain advantage over your competitors
  • It gives benefits to your reputation
  • It makes your business modern and relevant

What Does a Mobile-Friendly Website Look Like?


Let’s take a closer look at how a mobile-friendly website site looks because users will decide whether they stay or leave your website based on its appearance. Let’s check out the four basic elements an attractive mobile-friendly template will include:


1. Responsive Page Display design

This design is the base of a mobile-friendly website. A tablet or smartphone user who explores your site will only see a compressed version of your desktop if you don’t use Responsive Page Display design.

It means they will have to scroll in both ways: vertically and horizontally to find out anything—and this process can easily make bore to visitors.


A responsive display design, which based on a template or custom-built, automatically displays your website perfectly no matter whatever type of device a user is using. They can easily find out their required information on your site through their smartphone.



2. Readable Fonts


Well, mobile-friendly templates will comprise fonts that are extremely easy for smartphone users to read. Most people prefer to use front call Sans serif with clean lines that are an uncomplicated way to read the mobile devices.


3. Proper Text Formatting


When we are talking about the text formatting then you should keep your text size short and use multiple headlines and bulleted list that help visitors read your content effortlessly and it also makes content more interesting for readers.

Don’t forget to use paragraphs, it looks good on the screen and visitors will never lose their patient of reading.



4. Optimized Media Display


Importantly, check all images, videos, and infographics to make sure that they all look right on tablets and mobile. Impressive images and creative video are playing an important role to develop a mobile-friendly website for your business. It can easily grab the visitors attention and engage them with your website for a long time.

Why mobile-friendly websites are gaining popularity?

Undoubtedly, a mobile-friendly website allows visitors to explore their preferable site whenever they want. You can say it’s one of the pivotal reasons that increase the business growth of many startups as well.

Google highlights that more than 94% of American mobile phone users usually search local information through their smartphones because it's easy to access than a laptop.

Also, experts say that currently, on-demand mobile apps are gaining huge popularity because it has the potential to attract maximum masses.

So What Next?

So, give a new shape of your traditional business process. A mobile-friendly website can increase your business growth and gives you a platform to reach maximum customers in a minimal time period. Hopefully, you get a complete knowledge about the concept of a mobile-friendly website to achieve your goal in this competitive industry.

Author's Bio:

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled iOS and android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.

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