Are you planning to venture into the eCommerce niche? There are several players in this segment, and each one has an idea that seems to be working for them.
For the outsider, the market seems to be saturated, and you don’t know how to differentiate the plan for the next venture.
However, you can do it by entering a segment that has been untapped or building on an idea that is unique.
We understand that most people are stuck at the first stage itself- the ideation stage. If you don’t have a strong idea, the venture may or may not be successful.
Here, we have curated five-strong eCommerce business ideas for you.
#1 Face-to-Face Commerce
When you are dealing online, you tend to forget the importance of face-to-face conversations.
As a seller, your ultimate aim is to increase the customer experience for eCommerce visitors. However, that cannot be done if you don’t initiate a different story for the customers.
Face-to-face commerce will help establish trust among the customers and will recreate your brand.
How will this idea work online? The sellers and the buyers can strike a deal after a conversation about the product or service. They can choose a medium to communicate. When the seller offers their insights into the product, it increases the value of the product.
The seller has more knowledge about the product and can talk like an expert
They can solve queries and all the doubts that the user may have through one-to-one conversations
You can use this idea to build your jewelry or fashion apparel business, where customer experience drives conversions.
#2 Education Platforms
What is eCommerce in education? Well, when you delve into online learning platforms, you are building an exciting niche for eCommerce businesses.
People are all up for learning online, as it offers convenience and saves a lot of their time. here, the course designers meet the users and sell the courses. That is one way of getting revenue from online platforms. The other potential is getting the course makers to tutor the children online.
You don’t need to restrict your niche to academics alone. There are people looking for spiritual, commercial and other types of courses online. You will need to identify the course that you think you can follow through.
You may need to consider student acquisition before you get started with the educational niche.
Apart from that, identifying a niche that the students want to opt for, and offering a differentiated proposition is another aspect that you need to consider.
#3 Selling Solutions
There is no dearth of problems around you. in fact, in every corner, you will find people are facing issues that need solutions.
If you could refurbish the idea of eCommerce, and stop thinking of products alone, then you will see that this is an amazing business idea for the eCommerce entrants.
Seek for people who have issues, and ask them to come to you for solutions. The website that you are developing should sell possible solutions.
You can either identify the problems yourself and post solutions for a certain amount or give solutions as part of the services.
You will see that it is an eCommerce idea with a different value proposition, and it will definitely work.
When designing this eCommerce application, you need to research the users to understand how they would prefer to interact with you, and how they behave with an eCommerce application in general.
#4 Selling Local Produce
In a grocery market dominated by the online sellers and buyers, the local producers get ignored. Only the mediators get a certain benefit; the producers and buyers face a loss. You can create an online application that can help buyers meet the local producers, and get the products at a reasonable price. In fact, it will also benefit both parties, as they would be able to gain a better understanding of the product.
You can extend this idea to the local craftsmen and other local artisans for better traction. You need to identify the niche that you want to deal with, understand the consumers therein, and finally design a product that you feel will be suitable to these people.
Remember to think through the app and take into consideration the possible scalability factors associated with app development.
#5 Know Products in Stores
tell your users where they can find a particular product. Most often, your users know the products they want, but they are unable to find a shop that deals with them.
Instead of having to visit all the stores, the user can visit your store that will inform them about the stores where they can find these products.
So, the user simply needs to enter the product information, and you can serve them with the store details, both online and offline.
Of course, you will need to define a business model for these stores. Considering the users will make the purchase through your store, in case of online shopping, it will become easier for you to completely earn money.
There are several other ideas that you can work on. It is however important for you to validate the idea and conduct an A/B testing before you move ahead with design and development.
Apart from the ideation, you need to conduct thorough user research which will help you identify how users behave with eCommerce websites. You will also understand the learning curve you will need to work with to convert the customers.
Before the idea and the research, you need to identify if you want to go with a product niche or a service niche. The above-mentioned ideas are mostly service-oriented.
You will also need to calculate the financial impact your eCommerce business idea will have, and how you will score profits for the business.
It goes without saying that you need to hire a good Magento development company that will help construct your idea into a relevant, usable and functional app solution.
Author: Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading eCommerce development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.
Many of us dream of making money from home. You’ve heard of get rich quick schemes, I’m sure. We’ve all had emails from people telling us that we can earn a small fortune from the comfort of our own sofa. Usually, as part of some kind of dodgy pyramid scheme, often a complete scam. But, you might also have heard of successful entrepreneurs launching businesses from home, making money, and living the life that they have always wanted, doing something that they love with a perfect work-life balance. You might even know people that make money blogging or working as freelancers from home, so it’s certainly possible.
But that doesn’t mean that absolutely anyone can do it, and it certainly doesn’t mean that it’s easy. So, before you throw your job away and give up a consistent income, ask yourself if you could realistically make money from home.
Do You Have a Plan?
Don’t just give up work with the hope of making money from home. No matter how many success stories that you may have read, there is always a risk, and most of these stories will fail to mention all of the hard work and even rejection that came before success.
Make a plan first. Save some money and make sure that you’ve got financial security. Speak to your loved ones to make sure they support your decision and even consider a backup plan so that you’ve always got a fall back in case things don’t work out.
Have You Explored Different Options?
There are many different ways to make money from home, and in the early days, before business really grows, you might need to explore different income streams to keep yourself afloat and avoid the need for work out of the home. Any one of these different streams could lead to a full-time income, but it’s always a good idea to have options. Read up on affiliate marketing basics, learn about the best ways to earn money from home, and ask other people how they do it.
Are You Committed?
The people that are most successful when it comes to working from home are the ones that are committed to their success. Doing something that you love will help, but you need to be ready to invest time, give up other things, and really focus on your home business. It’s unlikely to be easy, and it’s important that you know that.
Can You Motivate Yourself?
How well do you work unsupervised? Some of us are great at it. We manage our time well, we’re able to stay motivated on our own, and we push ourselves to meet targets. Other people don’t. They struggle to work without a manager or supervisor behind them. They procrastinate when left alone and struggle to work quickly or well.
If you aren’t naturally good at managing your time and motivating yourself but want to make money from home, you should look at some ways to improve these skills. To-do lists, goals, targets, and even timers and alarms can help.
Mike Little and Matt Mullenweg developed and released WordPress in 2003. It was a simple tool for blogging back then, but now it is a leading CMS system in the world. 33.1% of the sites existing over the internet are using WordPress. To get a higher rank on Google or other search engines, optimizing the SEO is important, and WordPress is exceptional in terms of SEO. Users can use many built-in features, which makes the entire process of optimizing very easy. In this blog, we will list out our reasons as to why WordPress is one of the best platforms for SEO.
1) Automatically adding Metadata
The meta description is an influential ranking factor in the search engines. Metadata is a summary of the web page or the blog post. Users can view it under the page link within the Google search result page. Metadata improves the position of the website, and users must add it to every page and post of their website.
WordPress allows the user to add metadata automatically. They can utilize plugins like All in One SEO or Yoast SEO, which will automatically create SEO-friendly meta descriptions for their website.
2) Optimization for Mobile
Nowadays, the search engine is used more from mobile phones than from a computer. It is a new trend the website owners need to adapt. There should be no separate URL for websites, one each for mobile and PC. Instead, there needs to be only one URL that will ensure that the inbound links are not separate because of different URLs. Hence, blogs need to be mobile-friendly.
Users can use the responsive design to optimize themes for mobile, and WordPress has this feature for premium users. Users can check how their website looks when the customization is complete on different devices. There is a plugin called Jetpack plugin, and it will help users comply with the mobile standards of Google.
3) Site Speed
Visitors are bound to be frustrated if the loading time of a site is high. It will increase the bounce rate, and Google many ban the website if it is too slow. Speed will not be a problem if users are using WordPress. It comes with optimized themes, and many plugins will improve the speed of the website. Users can check their website's load time on Google's PageSpeed Insights.
4) Optimized SEO Images
Images affect SEO indirectly because they improve the visitor's experience. By breaking the flow of the entire text, the readability of the content gets improved. Optimizing the images for SEO is necessary to get maximum exposure. Users can fill the Alternative Text section in the image edit options and include their version of the keyword for the best results.
Users can utilize the free plugins if they want to optimize the image size automatically. Optimized SEO images will make the entire content engaging.
5) User Experience
Visitors will spend more time, and engage on the website if they get good user experience. Google calculates the user experience from parametres like the average time that a visitor spends. If the user wants to calculate the bounce rate, they can do it from their Google Analytics account. If the bounce rate is high, then it is an indicator of poor experience for the user. Visitors will be more engaged if the website looks good. They will drop their comments or post questions. The website's ranking will improve because of an active community. Users have many options for customizing their site with themes and plugins that WordPress provides, and they can use them to design creative websites for themselves.
6) Integration for Social Media
The ranking will be good if users engage with their visitors on social media. It is about the activity of other people in the user's posts. WordPress allows users to install plugins that will boost their exposure in social media. Users can add buttons for social media to their content to get shares from their visitors. They can automate their campaigns and connect the latest news feed on their website. It will encourage visitors to be part of their campaigns.
7) SEO Friendly URLs
The permalinks are the URLs on the user's WordPress website. It is possible to edit these permalinks from the WordPress Dashboard settings. There are two ways through which the permalinks will affect the ranking :
• Pretty permalinks can boost the click-through rate of the user's post in the search engines
• Keywords in the link are a significant factor in the ranking.
Instead of leaving the permalinks to the default option, customizing it is a much better option. It will improve the traffic for the website.
WordPress has features and tools that users may not find elsewhere. It will save them a lot of time. The overall experience is better because of new plugins and themes coming in the market daily. WordPress is free to use and has enough add-ons/plugins for users to customize their site as per their needs. It will continue to dominate the SEO and CMS community because of its open-source developer community who continuously provides new themes and plugins for WordPress. There is a high demand to hire WordPress developers by companies because this platform can solve many problems that the business nowadays face.
Prinsa Prajapati is a technical content writer who loves to write about WordPress web development. She shares her knowledge about the recent advancements in the area of web design with a WordPress development company. She also likes to talk about different software, CMS, IT languages, and technologies.
While working in the industry at some point in time you might have encountered a situation where you might have felt to clone a WordPress website. Well, whatever your reasons may be whether you need to move to a more safer environment, test new features for your website or maybe you are thinking to move to a new host server cloning can be a tough task if you don’t know the right way. Well, there can be ‘n’ number of reasons for you to clone a WordPress website, however, the question is how to get the best clone scrips for your website?
Yes, things would go a lot smoother if you just hire a professional developer to take care of clone script for you, other than that you can do it yourself with our simple trick and tips to Clone a WordPress Site in 7 Easy Steps. So, just check them out.
Cloning Using The Duplicator Plugin
This plugin is a very powerful WordPress migration and backup plugin that is very useful, effective and easy to use. This plugin can be used both by an expert professional and a beginner alike that is why we are going to use the duplicator plugin to create our cloning script.
So, the first step would be to download and activate the Duplicator plugin. If you are familiar with WordPress then you would easily be able to this WordPress plugin. Also, the plugin is easy to use and can be used without customizing with WordPress.
Creating A Backup Using Duplicator
Duplicator is a convenient plugin that allows you to clone your WordPress website by creating a backup file. Then you can simply extract that backup file at any location you want.
Follow the simple steps to create a backup file-
• Visit Duplicator Plugin and Click Create New
• Then in the Duplicator wizard check the settings like storage location, name, etc and click continue.
That’s all now the duplicator will go through your website to check, if your site to ready is cloned. If the plugin encounters any kind of error you will be informed, if not then there you would have a backup for your website with all the templates, layout, images and other files with as a downloadable file.
Download The Backup
After you successfully run the duplicator script, you would be able to download an archive file containing all your images, templates and other files and an installation script.
You can simply get your downloadable script by clicking the ‘ One-Click Download’, to download the above two files.
Upload To A New Location
Now since you have the very core you need to clone your WordPress website, you can simply upload to a new location whether it be a localhost server on your computer or a live website.
If you want to upload a localhost machine then simply copy and paste the archive and installation script to the htdocs subfolder. This way you will simply upload your website to a local server however if you want to upload to a live site then you would have to upload these two files on the live server inside using the FTP client to the root directory. Be careful while uploading the files or else it can cause an error.
Running The Upload Files
Now you completed almost 90 percent of the process, and since all files place, you can check your website by running the duplicator installation script. If everything goes well your website will be live on a new host server in no time at all. You can do it by visiting your new uploaded website through a browser with a URL extension of installer.php. The rest of the process is automated by the installer script.
Test Your Site
Now all you need to do is test your website for everything and from different browsers and devices.
During the process a lot of temporary files are generated, which are better taken off now, to avoid future problems.
About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Best Clone Scripts Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
Today, there are thousands of companies all selling training and certification services. What’s more, not all of them strictly fall into the eLearning industry category. Many are just regular firms that happen to have in-depth knowledge of a particular subject and want to share with others.
Marketing eLearning training can be a challenge. Going from initial touchpoint to sale is often a long and arduous process taking many months.
Many companies, therefore, are turning to the humble webinar to promote their training options. They’re finding that it is an effective way to promote their services.
Businesses use webinars for a host of topics. One of the most popular is employee engagement: trying to get their workers more excited about what they’re doing, reducing passivity.
A lot of webinars are on employee training: that is, how companies should train their people and the benefits of doing so.
Some businesses also use their webinars as an opportunity to engage in a spot of microlearning, providing prospects with a sample of what their final services might be like.
Webinars, however, are about more than just providing information – they’re also a pivotal opportunity to overcome customer sticking points and make a sale. The ROI statistics are impressive. Around 60 percent of marketers in the eLearning space use webinars as part of their marketing strategy, with between 20 and 40 percent of viewers turning into qualified leads.
Do you sell training services over the internet? Would you like you to find out more about the effectiveness of webinars for marketing your services? Then check out the following infographic for more details.
Advertising is everywhere. When we turn on any of the screens that we use constantly in our daily lives, it is there. On our TVs in the form of commercial breaks and product placement within movies and TV shows, through to our phones and our laptops where every webpage we open will have several ads placed throughout.
You are potentially exposed to thousands of ads each day. Many of these you will not even notice. We can very often develop ad blindness, overexposed to constant messages, and many of which bare little relevance to our lives.
If you run a business and are wanting to place the type of advert that is less likely to get overlooked and is more likely to land on the screen of someone who will have use for it, then programmatic advertising may be for you.
What Is Programmatic Advertising?
Simply put, programmatic advertising is a form of advertisement that is automatically targetted toward relevant people. Ads are bought automatically and are then placed using complicated and evolved algorithms. The ads can appear at the times that the specific individuals for whom they are aimed will be online and can be targetted for the type of device that they are most likely to use.
Programmatic advertising is adaptable and is capable of learning and tweaking your advertising campaign as it sees fit in order to maximize your overall marketing goals.
What Data Does Programmatic Advertising Use?
Using key demographics and other information such as personal interests and browsing and shopping habits, it is possible to get a clear understanding of what types of products and offers will appeal to a certain person.
This data can be obtained by your company directly, and you can use data from companies with whom you share synergy in order to provide complimentarily product offerings. In addition to this, third-party datasets can be bought, however, the effectiveness of this information may not be as good as with the first and second party sets.
Managing And Adapting Your Campaign
As with any form of campaign, you’ll be looking for a marketing dashboard to provide your performance data. Understanding how an ad campaign is performing is essential as it lets you know whether your eggs are in the right basket.
The beauty of programmatic advertising is that algorithms manage your ad buys as they go meaning that they are always learning from the way that users have interacted with the ads previously.
In any form of marketing, it can be useful to run A/B testing to compare and contrast different concepts in order to see where your strengths and weakness lay in each idea. These tests can be shown to different audiences with similar backgrounds, and the way that the ads are interacted with can indicate a preference for one of the options. This can then automatically be substitute for the remainder of the campaign. This will then lead you to a much greater degree of success.
There is no denying that social media has grown to become an integral part of everyone’s social life today. Facebook, Twitter, and Instagram, for example, are now immensely popular amongst both the millennials and the older generation. Coincidentally or otherwise, cases of mental disorders among young adults appear to increase with the increase of social media popularity. Well, we cannot authoritatively say that the two stats are correlated, but we cannot turn a blind eye either of them. That is why we are focusing on 6 possible relationships between social media and mental health, 3 being positive and 3 negative.
3 Positive Effects of Social Media on Your Mental Health
Social media helps us to find answers to problems that affect us, share our stories with people who are or who have been in the same situation as we are in, and to make new contacts. Of course, social media is filled with people who understand and share our struggles, who are willing to be part of our support system. This is both inspiring and empowering, and has a spiral effect of an individual’s improved mental health. Here is the evidence:
1.Fostering a sense of belonging
Social media is one large and welcoming community that gives every user some strong sense of belonging. Social media groups, for example, are formed by individuals who share a common belief, profession, or life challenge. That makes each member feel like they are an important part of a community.
How does this benefit your mental health? Well, according to a 1999 scientific study by the School of Nursing at the University of Michigan, a strong psychological sense of belonging can help you overcome depression and other mental health problems.
2.A repository of your fond memories
Social media has grown to become the repository of most people’s fondest memories. As a matter of fact, social media is the main motivation behind most photos nowadays. Answer this as truthfully as possible: Would you be taking as many pictures as you do now if you weren’t on social media? Most likely, no!
The Instagram pictures you posted after a happy event, for example, will always be a constant reminder of your exciting past. If you are stressed or anxious prior to an interview, going through photos of your graduation on Facebook, for example, can help you relax and regain your lost self-belief. According to study findings published in nature.com on January 2019, positive memory reduces your chances of suffering depression and significantly boosts your mental health.
3.Enhancing better self-expression
When youths engage with one another on social media, they gain basic social and technical skills that help them to express themselves better and with more clarity. A guy who is attracted to a girl, for example, will have an easier time expressing his interest in the girl via social media chats than in face-to-face interaction. This form of self-expression wasn’t available before social media.
3 Negative Effects of Social Media on Your Mental Health
Cases of cyberbullying and social media trolls have been cited before as a cause of depression and a feeling of self-worthlessness amongst young people. There are also psychologists who argue that chronic sleep deprivation that social media users have can be detrimental to their health. Here are 3 more destructive aspects of social media in regards to your mental health:
1.Toxic comparison can lead to depression
A recent study that was published in a popular medical journal revealed that comparing your life with other people online can lead to depression, regardless of whether you are doing better than them or not. And with millions of photos being posted on social media on a daily basis, you cannot help but compare your life to your friends as you scroll through your social media feeds. There have been numerous cases reporting to these issues, however, if you are struggling with depression, approaching an experienced life coach would help you find clarity and solve the problem.
Brian Primack and other researchers at the University Of Pittsburgh School Of Medicine recently found out that overusing social media can leave you feeling socially-disconnected from the real world. This form of social isolation leads to depression and when unattended for long, encourages suicidal thoughts. That is according to a separate study by the Association for Psychological Science.
3.Social media is addictive
Internet and particularly social media addiction is real. ‘Facebook Addiction Disorder’ is very common nowadays; it causes mental preoccupation that can promote feelings of anxiety when the addicted individual stops using Facebook.
Turning a good idea into a successful business is what startups are all about. We love the idea of a startup because the potential is limitless, but we also love it because of how difficult it is to build a successful startup. Simply put, it’s a huge challenge that offers big rewards.
Naturally, faced with such a challenge, new startups want to make wise investments with their cash, but what are the areas these companies can look to save money?
In today’s world, it doesn’t cost all that much to be able to reach your ideal clients with your marketing. Small budgets can go a long way, but only if you’re innovative and embrace modern marketing.
When you’re looking to invest in the cornerstone of your marketing efforts, then a prime candidate is your website. Whatever industry you’re in, your website is going to set the tone for how your clients view your company and what they come to expect from you.
A high-quality website is a perfect way to start to build trust between you and your clients, and it brings together all your marketing efforts. In many ways, your website is like your storefront in the modern world, and it’s got to look appealing to your clients.
Focus on What You’re Good At
A common difficulty for startups is that they get sucked into doing things they’re not necessarily good at when they don’t need to. Thanks to modern technology, it’s easier than ever to outsource the things you’re not good at and give you more time to focus on the things that are going to make you money.
You don’t have to be able to do everything well to be a successful company, it can be more beneficial to focus on the things you do well and allow other people to take care of the things you don’t do so well.
Don’t be afraid to outsource and take advantage of other peoples’ talents.
Get the Right Software
In order to stand out from the crowd, you’ve got to be able to do your best work and you can’t do that if you don’t have the right software.
It can be tempting to make do with lesser software and save some money at the beginning, but invariably you find it costs you more through inefficiencies in the long run. Your software is integral to your ability to do business efficiently, so make sure you’ve got a good provider like www.bytes.co.uk.
They say that “you’re only as good as the team around you,” and that’s true, but it doesn’t mean you have to break the bank and get the most expensive employees.
A startup is about innovation and achieving dreams, so find employees who share these feelings. There are talented people at all ends of the experience scale, so find the employees that share your goals and want to grow with your company.
Your employees are going to have a huge say on the direction and success of your company so make it a priority to get the right people in to help you.
Well if you ever struck with an idea to start your own web development business, then believe us now is a perfect time and opportunity for you. In this modern world with thousands of businesses, companies, and industries are moving online towards a more preferred and efficient form of doing business. Nowadays zero sectors prefer operating offline, on the contrary, everything is being cut back and moving towards what we call the online market. This may be the reason why there has been a huge increase in outsourcing development and the demand of web developers.
For a business, basic things like digital marketing, social media marketing, interactive websites are essential to function. However most small to medium-sized businesses don’t have a full-time position for this skill set. That’s where you come in to fill the void for these companies especially the one looking for web development services. And once you set foot in this business you can expand your product and services that you offer accordingly. However, it’s not an easy task, well no worries as we are here with the perfect 7 Things You Need to Know to Start Your Own Web Development Small Business.
Target Your Market
The very step to your web design business plan should be identifying your target market. It’s not that difficult just answer a simple question and that is “Who do you want to work with?”.
One of the biggest mistake that most of the beginners make in their prior web development plan is that they want to work with everyone. Well, this is something you would absolutely want to avoid because if you are doing that you are not appealing to the specific needs of one particular business type. So the best piece of advice for a beginner would be to pick up some group of the market initially. For instance, if you are really good at handling commercial websites then stick to it for starter and then expand slowly.
Pick Up A Niche
Like we said before, it’s stupid to even think that you can work in every domain of web development business. It always best to pick up an industry that you are interested in and that you would like to work with. Well if you are unable to attract clients then consider offering your services for free or for a reduced cost to build your portfolio and to get a recommendation in your niche. It is always recommended to start with a local community and build trust with your clients.
Target Clones Of Your Best Clients
Once you have gained experience in working with different business owners or somebody in a particular industry. You will start to identify traits of good clients and bad clients, clients who are beneficial for your web development business and who are not. Well, when you start to feel this way its time for you to change your strategy and start targeting clones of your best clients. This is one of the best reason why you would want to stick to a single industry business. It will help you know which clients are right for you and your web development business.
Once you are settled your business, its time for you to start looking at the competitive landscape and who else exists in this landscape alongside you. Competition is not always bad you get to learn a lot of new trends and the big players in the industry. So we would recommend you to always have an eye on your competitors if you want to grow your web development business.
A good thing about web development business is that the startup cost is low so you can easily start your business. However, if you want to sustain your business then you have to offer something unique and new.
Well, we are pretty sure that you have high hopes for your business and it’s really logical and recommended to set up your goals. So make sure that you have some short term and long term goals for your business.
Sunny Chawla is a Hiring Director at Alliance Recruitment Agency – bestvirtual assistant website design . He specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.