Is This Lockdown Period a Perfect Time To Design a Fantasy Sports Website?

Is This Lockdown Period a Perfect Time To Design a Fantasy Sports Website?

While the whole world was enjoying a glimpse of sunshine, violent storm clouds were building up in the meat market in Wuhan. The whole world is struggling with this coronavirus outbreak and to save their lives, they are living at home. At this time, all the age people including children, aged and youngsters all are staying at home to cope up with this pandemic. At home, children love to play indoor games, online games and most of the young people are spending their time playing online games, cooking, painting, drawing, new skills development, and many other activities.

Lockdown 3.0 has applied in India. The lockdown period is giving an opportunity to put your leg into the iGaming industry. This worldwide pandemic has increased the demand for online games like Fantasy sports, Fantasy Cricket, PUBG, Rummy, poker and many more online games. This time is to grab this new opportunity to become a successful entrepreneur. So what are you waiting for, start your business by Fantasy Sports Website Development and create a strong image and business in the market of iGaming. 

I know that you are also facing some problems during this lockdown period. This blog will help you to understand the reason to start your business and will provide you with support by giving few tips. Read the full article to earn money online by developing fantasy sports websites. 

Fantasy Sports Market Growth:

According to experts, Growth of the fantasy sports market is expected to grow at a CAGR of 10% with Revenue USD 9.34 bn in 2020-24. A major reason for the growth of the market is the development of fantasy sports applications. All the applications of fantasy sports provide a variety of features including account creation, multiple-payments mode, allow users to invite their friends, score sharing, players ranking and performance tracking, etc.

Leading Key Players of Global Fantasy Sports Market:

  • Roto Sports Inc.
  • Sporta Technologies Private Ltd.
  • Sportech Inc.
  • The Football Association Premier League Ltd.
  • The Walt Disney Company
  • CBS Corp.
  • DraftKings Inc.
  • Fox Corp.
  • Paddy Power Betfair Plc
  • Verizon Communications Inc.

A large period of lockdown has applied in various countries, This caused major companies to assign ‘work from home” to their employees, owners are staying at home, industries are closed, No outdoor activity can be performed. To kill time, people are downloading a variety of mobile applications like Healthcare application, Houseparty app, Video gaming apps, Book reading apps, fantasy sports and fantasy cricket apps, artwork apps and more. 

User-engagement with Fantasy Sports Web and Applications:

Before the lockdown, people were engaging in their monotonous routine activities. All sectors were working with their own efficiency and at that time, they did not find any time for fun. This lockdown period provides sufficient time for all the sector peoples to enjoy at their home by spending their time with family members.

People are spending their full day at home and engaging themselves in various activities but even after doing that, they have a large time portion of the day and these leftovers hours are engaging them in online activities. Before now due to a tight schedule, they were unable to enjoy their hobbies and life events. Millions of people are engaging in online activities wherein 70 percent of people are playing online games on a daily basis. Don’t you think that it is a perfect time to start your online business. 

Advantages Of Developing Fantasy Sports Website:

  • Increase product sales
  • Helps in increasing website traffic.
  • Increase the sport, product and brand awareness.
  • Helps in building relationships with your customers and suppliers
  • Impressively builds loyalty among online community
  • Helps in getting an email database of new customers. 

Fantasy Sports Website Development companies provide help to entrepreneurs, sports fans, leagues and bloggers to design a feature-rich website and application. 

Fantasy Sports Website Solution that You Should Know:

While developing Fantasy sports website you should know about the scope and solutions for which you can design a user-centric website:

  • Fantasy Sports Software
  • Fantasy Sports App Development
  • Fantasy Cricket App Development
  • Daily Fantasy Sports Web Development
  • Season Long Fantasy Sports Development 
  • Fantasy Games Website Development
  • Fantasy Golf Development
  • Fantasy Hockey Development
  • fantasy ESports Software Development
  • Sports League Website Development
  • Fantasy Football Development
  • Sports Betting Software Development
  • Fantasy Basketball  Development
  • Fantasy Baseball Development
  • Fantasy Soccer Software Development
  • Fantasy Stock Market software Development
  • Fantasy Rugby Software Development
  • Fantasy Auto Racing Development
  • White Label Fantasy Sports Software Development, more. 

Above all the services you can hire for your new project. In this economic crisis, you have to understand the value of an online business. Everyone is sitting at home, only you have to think logically to survive in this outbreak. You can go for some innovative ideas during website development. By providing some special features like free membership, bonus prizes, online cash, download, and earn and many attractive discounts offer you can engage more and more people on your website and it will help to increase your traffic. 

Step-by-step Guide To Start Your Business:

To become a Top-notch Service provider, You have to follow some steps to start your business in Fantasy Sports. 

1. Decide a Goal .

2. Choose your target audience.

3. Design a list of sports that you want to add.

4. Develop your Unique Selling Proposition.

5. Choose a reliable Data provider.

6. Launch your business.

7. Elect a trustworthy development partner.

At last, you have to choose a trustworthy development partner that can convert your dreams into reality. You have to stick to your vision and should take all the actions very carefully. Hire a trustworthy Fantasy Sports web developer and share your business idea with them. You can hire Fantasy Sports Web Developers from Mobiweb Technologies which offers feature-rich sports websites at affordable prices. 

Conclusion:

All the above discussion clarifies that this lockdown period is a perfect time to start your business. It is a time to challenge your abilities and skills for giving a perfect shape to your future. Show your hidden skills in developing a fantasy sports business and become a billion-dollar business owner in 2020. The above tips will help you to understand the growth of the market and as per your wisdom take the right action at the right time. Do not waste your time, just do it. 

Author Bio:

I am Arnika Gupta SEO executive at Mobiweb Technologies which is an offshore software and application development company serving the clients globally from 10+ years. Curiosity to learn new things makes me interested in content writing and encourages me to write something different. 

At-Home Work Policies Every Business Now Needs

At-Home Work Policies Every Business Now Needs

Who would have thought that we would be sitting here, discussing what the best at-home work policies are for business, just a few months ago? It's shocking to see how rapidly the world has changed. The lockdown proposes many unique challenges that the majority of business owners have never faced before. However, now you need to get the most out of your workers while everybody is at home in their pjs’. You will need to consider what technologies you can get employees to adopt for their laptops, tablets and mobiles. Communication is vitally important as there’s very little face-to-face speaking anymore. The chain of command must also remain intact.

Task and project management

As the business owner, how do you manage a project from your office at home? Keeping your management staff focussed on the projects at hand is one thing, but how do you know what is and isn’t feasible? Firstly you should have a meeting with your heads of departments. Ask them what they think is a realistic way forward with regard to the contingency of projects they were doing before lockdown? This will entail your management contact employees in their departments to see what their personal at-home capabilities are. Do they have the software needed to carry on working at a satisfactory level from home? Can your employees use the software they use in the office, at home on their machines? This is possible if you have cloud-based systems. 

Remain in contact

Now we realize the value of face-to-face communication. Any questions we had, we could get answers to instantly and have conversations to fully understand the issues at hand. Now, however, we are left with fewer and inferior options. It's important to realize not everyone will be at their machines all day. Lockdown is tough on the mental health of individuals so they might be out for a walk or doing grocery shopping. Using group messaging services from mobile brands is a bit of an afterthought. Instead, there is a better way to do group messaging by using a specialist service. This type of platform will organize your group messages for you, so you know what groups are talking about and who is replying. You can also opt-out at any time, while still receiving the information you need. You don’t have to be part of a group to be alerted to what was said if you have chosen to be given a summary of information in the form of a list. 

Chain of command

During this time, business owners will need to test their leadership skills. The chain of command is so easily broken when your management doesn't ‘feel’ your presence. However, conducting regular bi-weekly meetings via conference call software will remind employees that the show is carrying on. Ask all your management staff to buy webcams so it feels more like a meeting as everyone can see and hear each other. 

These are the policies that every business will not be rushing to employ. No one really knows how long the lockdown will last, but keeping business chugging along, albeit slowly, is better than nothing. 

How you can speed up your WordPress Website

How you can speed up your WordPress Website

WordPress is one of the best and most widely used content management systems available today. Around 35% of is powered by WordPress, making it a great option for you to choose.

One thing that you'll want from your WP site is lightning speed. Why? Because it not only contributes to your online visitor's user experience but also towards your SEO efforts.

Want to speed up your WP site? Here’s what you need to do:

Get better hosting.

Hosting plays an important part in your WP site speed. 

If you're just starting a WP site with no experience, it won't make sense for you to invest in high-speed hosting. That's fine. 

But when your website starts to grow, and you’re getting more traffic than what your current hosting option can handle, then it’s time to move on to better hosting.

Choosing a dedicated server will make your website much faster. It will also come at a higher price than a shared option, but when it comes to hosting, you’re getting for what you’re paying. 

Only use the essential plugins.

Plugins are what arguably makes WordPress, WordPress. 

A mistake that a lot of beginner WordPress users make is that they fill their website will make all kinds of plugins. While plugins are great and provide a lot of additional functionality to your website, they also take a toll on your website's load speed.

The best way to go about choosing your WP plugins is to use only the ones that you really need. Ideally, you should be using high-performance plugins that are known for providing value to other WP sites.

It makes sense for your site to have plugins that bring joy to your audience. Having a plugin for a live chat app will help improve your audience’s experience on your site.

Another thing with plugins is that some plugins can interfere with the working of other plugins. This may cause a loss of site speed, among other things.

Use a fast theme.

Themes play a big role in how your WP site looks. Choosing the right theme can be difficult if you're new to WordPress, but it's not that hard.

There are several factors that you need to consider while choosing a theme for your website. One of them should be how fast your WordPress theme is.

You should not choose a theme that is aesthetically pleasing but isn’t fast. The tradeoff just isn’t worth it. 

So, stick with a theme that looks amazing but provides you the performance that you want and needs.

Optimize your images.

To make your website faster, you'll want all the content on your website to be optimized and to the point. You'll notice that some blogging websites aim for each of their blog posts to be below a certain word count. So, optimizing your content is really important.

Images are an important part of your website. They help your visitors visually understand the content and message you are trying to communicate on a web page of yours.

Generally, you should try to include high-quality images. But that contributes to more data on your website. And more data means more load time.

To make the most out of images and not slow down your website, you’ll need to optimize your images.

There are all kinds of tools for image optimization. But why use a tool when a plugin can help you. Plugins like TinyPNG, Imagify, Optimole, are all great choices.

Eliminate spam.

Spam comes in many shapes and forms. One of the most common kinds of spam is comment spam.

If you've seen an unmaintained blog, you'll notice that it's filled with spammy comments. These comments are off-topic, sometimes inappropriate, and are only present to insert a link.

These spam comments are not contributing anything of value to the website. They are also taking up space on your website, making it slow if there are enough of them. Also, some of these links might try to load malicious external resources on to your site.

To eliminate spam from your WP site, you'll need to monitor your website for spam manually. Worried? Well, you should be.

Manually eliminating spam is going to take too long and is not a viable solution. You’ll need an anti-spam plugin for your WordPress site like Akismet, that filters spam comments.

Having a plugin is not the only thing you'll need to do. You should also make sure to review your website for spam every month or so manually. You can vary this period depending upon your needs, but a month is pretty standard.

Limit the number of external resources.

External resources can take a lot of time to load. The time it takes for elements and assets to load on your website will contribute to your page load speed.

Try to use external resources sparingly.

If you choose to embed videos on a web page, you will be making the smarter choice. But still, that does not mean that you can embed as many external resources as you want. 

Another thing that is classified as an external resource but often ignored is advertisements. Most people want to make money from their website, and showing ads is a great way to do so.

There’s just one problem with that. Most ads have to be loaded externally, and that can take time. If your goal is to make your website fast and speedy, then you should consider limiting the number of ads on your website.

Consider using a CDN.

Content Distribution Network, CDN, is a great way to make your website faster.

Think of it this way. What a CDN does is places all your static files on servers located closer to your audience and traffic sources. This helps your audience to quickly have access to the files that they want to see as the servers are geographically closer to them.

While CDNs are a great way to increase your page load time for your audience, you’ll want to use them after careful consideration. Not knowing what you’re doing can result in an undesirable effect. Study up on CDNs and make sure you know how to use CDNs effectively.

Conclusion:

WP is a forgiving platform. All you need to do is to do the basics right and make sure that you are only using essentials addons to your website.

Hamzah Adil is a digital marketer with a background in computer science. He's currently working for a startup that has released a new live chat app called SwiftChat.

Website: https://www.swiftchat.io

How Coronavirus is Impacting Marketing, eCommerce & Advertising Statistics

How Coronavirus is Impacting Marketing, eCommerce & Advertising Statistics

The current Coronavirus pandemic has wide-ranging ramifications for every industry, including marketing and eCommerce. It's no surprise then that marketers are looking to make changes that will better help their businesses adapt to the new situation. The numbers are looking pretty grim, as statistical analysis shows drops in nearly every single part of the economy. Take a look at some statistics that represent the current situation for marketing, advertising, and eCommerce. 

Fashion retail sales have been nearly halved

Unsurprisingly, people aren't in any rush to shop for non-essentials this season. While most industries are seeing record lows, the clothing and fashion sectors have been hit particularly hard by the pandemic. Brick and mortar stores across Australia have been forced to close and consumers aren't rushing to spend their money in a time when employment is uncertain.

In regions such as France, the numbers aren't looking very good. There's been a severe year-on-year drop in sales for fashion, apparel, and accessory industries. Since the start of March, there's been a sharp decline of 41% in net sales. It's a difficult time for the fashion industry in France, but other countries aren't so lucky, either. The UK is seeing a similar, albeit slightly milder situation. The drop is only around 29% for its worst day, meaning it's doing slightly better than France.

It’s not all doom and gloom, though. With the introduction of massive discounts, countries like Germany have seen minute increases in sales. This might not last very long, but it could be a sign of good things to come. Online retail remains popular and website visits haven't declined much, if at all. This suggests that consumers are still checking out products, but they're reserving them for later on when finances are more secure. 

Supermarkets are busier than ever

March has seen a 20.6% increase in supermarket sales all throughout the UK. It was the busiest month on record, and it’s not difficult to imagine why. The moment that there was news of a global pandemic, people were quick to start stockpiling essentials. Supermarkets saw more traffic than Christmas day, as customers scrambled to get as much into their carrying bags as possible. 

There's another factor to consider. For the whole of March, restaurants saw very little business. Eating out suddenly came with a cost that outweighed the luxury. Instead, people shopped for groceries and preferred to cook and eat at home. 

Despite this, large supermarket and megamarket chains suffered some slight losses here and there. As these locations are ripe for crowd-formation and close interaction, they are generally avoided. The markets that are currently seeing customers are the more local corner and convenience stores. The average household will rather turn to the closest store they have to avoid interacting with too many strangers. This has led to a sharp 30% increase in sales for independent shops. If further restrictions are introduced by governments, it’s likely that supermarkets will see a further decline, while corner shops will remain stable throughout.

Marketing strategies are changing 

The continuing uncertainty of the economy has had an enormous impact on marketing. Marketers in Australia are changing their planned strategies to adapt to the current economic crisis. Only an estimated 14% of businesses are going through with their original marketing strategies for the year. This number could go even lower as the situation develops. There's no telling how the market will shift, which is why it never hurts to play it safe. 

The sharp increase in changes to marketing strategies has left businesses uncertain o whether or not to proceed with the same amount of effort. While the situation seems dire, marketing is one part of a business that shouldn't be neglected, even during a global crisis. It's still very effective at attracting consumers, as long as strategies are adapted well.

Australian businesses have quickly shifted towards the delivery of digital products and content. This has led to an increase in demand for effective online marketing and SEO. People aren’t visiting a brick and mortar stores for their shopping nowadays, which is why many Australian websites need to be primed and ready for an influx of new consumers. Everything from the design to the technical aspects of the website should be improved to keep search rankings up and websites more visible. 

Because of increased demand, online marketing businesses have recently seen more clients that are eager to work with them. Professionals in SEO in Sydney, Perth, and Brisbane are helping countless businesses overcome the challenges of optimizing websites for search engines. Since online retail is the only option available right now, optimization is more important than ever before. 

Product and service demand drops 69%

Businesses from various different markets have seen a sharp decline in demand for products and services in the weeks of March. The extent of this is severe and, by all accounts, it is hitting nearly every industry pretty hard. In the UK, 69% of organizations have seen massive drops in demand, which has led to a halt in production and distribution. However, the problems businesses face depend on their size and revenue.

Continuing with the UK stats, businesses with annual revenue below fifty million pounds have been affected more drastically. The previous figure becomes 77% and the extent of the loss in demand is much greater. These businesses have had to make sweeping changes and adjustments to their strategy to remain functional.

Their larger counterparts have fared somewhat better. Around 64% of higher-revenue businesses have taken losses, and these losses aren’t as extensive. Drastic changes are not yet necessary, as the business model is still working well for them. On the other hand, the supply chains of over 40% have been impacted and require adjustments. 

One of the most frequent changes that businesses are introducing is remote work. Jobs that previously required the worker to be present are slowly being adapted to allow for more remote access and productivity. With the same line of thinking, outsourcing services have become more prevalent as well. This has allowed many businesses to remain productive in the face of isolation regulations and keep selling their products and services.

Conclusion

There’s no aspect of the economy that the coronavirus hasn’t impacted. the numbers are showing that nearly every part of marketing is seeing record lows. The consequences of the current pandemic are likely to be felt for months, if not years after the situation has died down. Despite this, businesses need to start thinking about how to fix their marketing strategies right now. As product and service sales adapt to new changes, so does marketing. With the right kind of adaptation to their strategies, businesses should be able to eventually get back on their feet and continue seeing progress. 

4 Website Design Principles that you cannot afford to ignore

4 Website Design Principles that you cannot afford to ignore

When I was in high school, I had this fountain pen that I considered lucky for me. Whenever I did anything with that fountain pen, it would turn out to be perfect. Be it exams or quiz of even just writing a simple application. That pen was with me till my college. 

Then one this insight hit me. It was not the flow of the fountain pen or the weight of the pen that made it special; it was tit’s design—not kidding. From that point, I started thinking in terms of designs. How come some things attract us more than others? It’s mostly because of their design. 

When I started my business, this insight helped me to design my eStore with a lens of a website designer. 

So, this blog is for all those website owners or web designers who are struggling for their perfect web design. 

The principles that follow will help you to design your perfect website that will surely attract, engage, and make the customers fall in love with the design. 

  1. Simplicity is the first win

Study the logos of the most famous companies. What is one common thing in them? They are all simple. Read the most popular blogs on the internet. What do you find familiar with them? They are all simple. Simplicity is not just a choice; it’s a way of expressing things in which everyone and anyone can get a clear message. 

Be it building a website, pitching a client, or a hard conversation with a co-worker, simplicity is something that will get the job done. 

When a visitor lands on your website, they don’t want to get stuck. They are looking for a way to solve their problem. If it takes more than five seconds to load your website, they’ll leave. If they are not able to find their desired service/product within a few minutes, they’ll leave if your search filter is out of order. They’ll leave. 

Point being, to grab the attention of your visitor, you need to lay down things as you do it for a toddler. 

Right from the interface to the design and the content on the website needs to be simple enough that the visitor doesn’t get stuck anywhere. 

Also, simplicity is one of the ever-green website design trends that are still in use.

  1. Be Consistent 

One thing that separates successful websites from the boring ones is consistency. You cannot achieve greatness without being consistent 

The overall look and feel of the design must be consistent. Whenever a new user visits your website, every page, every corner of the site must show some consistency. 

The navigation, the overall look of the website must be consistent. The background, the typefaces, and the UX/YI must give out just one message to the visitor. 

It’s easy to say but challenging to do. For instance, even though the overall layout of pages will remain the same but there will be elements like header, footer, a sidebar, or a navigation type, which will remain the same in everything. 

The goal is to make the visitor give a feeling of oneness in the site. Be it a landing page, a contact us page, or a product page. Every page must give one feel about the brand. This will help the user associate certain things with your brand. It can be a logo, a color, or a tagline. Everything must be consistent with the overall theme and design of the website. 

  1. Credibility 

The end-goal of the design is to convert visitors. The design elements can give credibility to your website. If you are unable to provide the best user-experience, credibility can cover it up. 

One of the fastest ways to earn credibility is to be transparent and honest about your product/service. Don’t make the users dig deep to know about your brand. You need to keep essential things like contact number, social media icons, and about us page right in the front. 

Another way to increase your conversation rate and earn the credibility of the user is through social proof. When the visitor sees that other people are using your website and they are quite happy to do so, it will be easy for you to earn the trust of the customer and make them buy without putting a lot of pressure on them. 

  1. User-Centricity

It all brings down to user-experience. A professional website design agency understands that if the user is getting stuck somewhere while placing the order, the design is not user-centric and needs immediate attention. 

If the website is not opening within the first three seconds, then this will raise the first red flag for the visitor. Next comes the search feature. If it’s not user-friendly, it will drive people away. 

And finally, the shopping cart. You need to keep it as simple as possible. Take a little information as you can and let the user proceed with the order. Moreover, the most crucial part is not to add any extra shipping cost in the final payment. Keep everything clear. If there is an additional charge, inform the user what is the fee all about? And don’t leave anything on surprise. 

Final Thoughts

In the end, it is all about getting the attention of the visitor and make them feel safe while placing an order on your website. 

One mistake that most website owners make is that they focus on customer’s problems and worry too much about their profits. In doing so, they lose customers big time. 

The goal of the website is to make customers fall in love with your brand. It should give a feeling of credibility. Like mentioned earlier, social proof can add significant value to the overall design of the website. 

The website design is the first impression on the visitor. Everything else comes later. So, for your business to succeed, you must follow the design principles mentioned above. These are simple yet effective principles for any successful website. 

Author Bio:

Aaron Starc is a strategist & writer at Branex. She is learning photography, and she likes to help people with whatever she can. She hopes to leave her mark on the digital landscape. She tweets at @ErinStarc87.

White Hat SEO

What is White Hat SEO?

White Hat SEO is colloquially to refer to as safe, legit, or sustainable SEO practices, that you probably “should concentrate on”.

That’s really it! “Good SEO”.

White Hat SEO, Explained

What Google wants you to do instead is “prepare” your content in a way that helps THEM organize it better. Really, what they have done, is create this $80 billion dollar industry of people who are working for Google without Google actually paying them. Google publishes their list of guidelines of what they WANT you to do (notice I didn’t say “a list of guidelines of what will make your site rank better”, although there is some overlap) so that you will spend your time preparing (optimizing) your website so it’s easier for their web-crawler, Googlebot, to understand your site better and make their life easier. Here are some of Google resources for what you should do as an SEO (this would be the closest thing to White Hat SEO):

Okay so that's like 200+ pages of super boring dry reading. I know you’re not here for that. #TLDR (Too Long, Didn’t Read)

The key takeaway here is that Google is not going to give out its secret formula to ranking on its search engine. That would be stupid. Instead, it’s going to publish a bunch of information (and misinformation) that is actually geared towards making the algorithm’s job much easier. So it can take information of all of our websites (me and you included) and display it to it’s users on the SERP (search engine results page). My prediction is that one day Google SERP clicks are going to go so low, because all the information a searcher needs will be displayed ON the SERP, and there will not even be a need to click through to the actual website. For example: no need to go to NFL.com anymore for the scores

So that is why “White Hat SEO” is a misnomer, just like black hat seo. We SEOs use it to say “what kind of SEO tactics and tricks can we do that Google “approves”. But really, Google just wants you organizing your site, not building “good links” and “guest posting”, etc. More on this later. White Hat SEO is: slower, but safer

White Hat SEO is the term we (not Google) give to label certain search engine optimization tactics/strategies as ‘safe’ or ‘sustainable’ for your website. Whereas Black hat seo would signify the search engine optimization tactics/strategies that are ‘risky’ for your website.

White Hat SEO Techniques & Tactics

So now that you understand what White Hat SEO is, let’s talk about some of the generally accepted white hat seo techniques, tactics, tricks & strategies that you can use in your business and feel generally safe about (there is always a risk of doing something wrong, or Google changing their mind about what they like, but you can’t live your entire life on what-ifs. Get out there and SEO a little).

Pro tip: One easy distinction to understand if what you are about to do is white hat seo vs. black hat seo, is look at how much automating & mass producing you are doing. If you are using bots, scrapers, spinners, and producing and/or sending out non-personalized information, it’s probably closer to black hat.

White Hat SEO Techniques, By Category:

  1. Local
  2. Link Building (Off-page)
  3. On Page
  4. Promotion
  5. Technical SEO
  6. Other

White Hat Local SEO Techniques

  • Claim your business on Google My Business
  • Claim the Foundational Citations (Yext, Facebook, Bing, Yahoo, Apple Maps, etc.)
  • Fully complete (filled out with descriptions, hours, videos, images, etc.) all your listings
  • Submit your business to trusted data aggregators

The foundations of establishing your business as an actual business (and not just a website) in Google’s eyes is to make sure your business is claimed & listed everywhere that Google expects a real business to be. Next, you want to make sure that your business information is listed consistently & accurately across all these online directories, so Google will trust the information is up-to-date and reliable.

Check Your Business Listing Accuracy

If you have already claimed your Google My Business listing, I highly recommend you check your business listing accuracy across the web right now.

White Hat Link Building

  • Associations & Organization Links – Get listed (and linked to) at the various professional organizations, associations, institutions, etc. that you are a part of.
  • Guest Posting – Find other websites in your industry and do contribute quality articles for them, so they can share more interesting information to their audience and introduce you at the same time (and link to you).
  • Outreach link building – Reach out to other relevant & trusted websites in your industry and show them the valuable content you are creating so they have an opportunity to share it with their audience (and link to it).
  • Social Foundations – Build & fully fill-out your social profiles (Facebook, Linkedin, Yelp, Twitter, etc.)

White Hat On Page SEO

  • Content Clusters
  • Create Unique & Valuable Content
  • Improve Content for UX
  • Informative Internal Linking
  • Naming Images
  • On Page SEO Optimization (all the standard best practices)

White Hat Promotional SEO Tactics

  • Promote your content on social media
  • Brand Building – Use PR, networking & advertising to grow your brand awareness

White Hat Technical SEO

  • Alt text – Add alternative text (alt text) to images
  • Breadcrumbs
  • Clean / avoid thing content
  • Create an XML sitemap
  • Eliminate Keyword cannibalization
  • Mobile optimization
  • No Index Non Valuable Pages
  • Page speed optimization
  • Setup Google Search Console
  • Schema Markup – Add structured data markup to your web pages to give Googlebot a clearer picture of what everything is.
  • Website structure

Other White Hat SEO Strategies

  • Analytics
  • Conversion Rate Optimization

Final Thoughts

The idea of putting everything about White Hat SEO into ONE article is insanity, so we didn’t even try. This article was meant to be an introduction to what white hat SEO is, and some of the techniques & strategies that you can use to help improve your website visibility without too much risk. If you want more information, actionable strategies, or even the exact processes we use to actually implement all of these things, be sure to join our SERP University community here.

White Hat SEO by Devin Schumacher first appeared on SERP Co.

Build your business bigger than ever with some core Cloud Computing tips

Build your business bigger than ever with some core Cloud Computing tips

Build your business bigger than ever with some core Cloud Computing tips

Since the term “cloud computer” was created in 1996– at the very least as we have involved understanding its meaning– the software application as a service sector has taken off. In fact, SaaS industry profits are forecasted to expand from $49 billion in 2015 to $67 billion in 2018, a compound yearly development rate of about eight percent. If you want a slice of the pie, there isn't a far better time to get included. To provide you a far better suggestion of what entrepreneurs in this industry are thinking about during each stage of the start-up procedure, I interviewed SaaS business owners from around the world, including our own COO Noah Parsons. Noah has been a vital figure in the production of LivePlan, our very own SaaS item.

Cloud computers can merely be defined as a computer design in which solutions (e.g. web-based email) and storage (e.g. web hosting) are offered online. Cloud computing software program remedies, for our functions below, indicate software application that has a reduced regular monthly cost instead of a one-time capital investment. Almost any kind of service function you can consider has actually a cloud-based remedy, from the phone company to marketing to operations to finance.

Client assumptions are constantly progressing in an increasing race for the most sophisticated, hyperconnected, seamless great enterprise cloud computing experiences.  The systems innovation you need today is more than an upgrade; you're playing a brand-new video game with brand-new guidelines, in which you improve not simply the devices and features, yet the method you do IT. Hardware no more stands alone. Sensing units and Net links are installed in almost every device, including those that used to be totally mechanical. The software program is no longer marketed as a bundle to set up. 

Cloud Storage

Cloud storage space is just one of the top benefits of cloud computing services. Many of us use cloud innovation in our personal lives, but in a similar way, it can be made use of to transform services.

Anywhere gain access to

With the help of cloud storage space, you can open up and access a document on any of your gadgets at any place. You need to have an internet link for this to gain access to documents. This reduces you to work wherever you desire and also whenever you want. Those days are gone, when you used to transfer files with email and need to wait for wishes for add-ons. With cloud storage space, you can transfer files with simply a click to the preferred place in a much faster and also much safer way.

Unlimited Space

Cloud has no limited space. Basically it has unlimited storage space. There are lots of cloud storage space suppliers that offer unlimited space as well as control. Businesses have a lot of information. Information drives much of business choices now. So, regardless of how huge your local storage is, you can load data in different forms like documents, video clips, audio, etc. Keeping documents in the cloud removes the demand for every single customer to have a personal duplicate of the data, it saves area and allows all the users to have actually an updated variation.

Data Backup

Cloud storage permits you to maintain a backup for all your files. It will cost less than investing money on hard disks, DVDs and so on. This additionally makes it all conveniently accessible from anywhere online. You can obtain the possibility to concentrate extra on your core company, while the cloud will look after your company information. In the event of any kind of calamity, having your information kept in the cloud might get your company up and run once again.

Data Protection

Keeping your data in the cloud platform can be risky according to numerous. But you can make your data safeguard by using numerous techniques such as information file encryption, automation and tool protection. Cloud storage space has a lower threat than a normal server. Data security is all about securing your information from loss and improper access. Reducing the variety of copies, limited access, password security, minimal control as well as enforcing encryption can help you safeguard your organization information.

The Expense Aspect

The biggest advantage of using cloud computing is, it will certainly minimize a lot of functional prices. Moving to the cloud platform indicates, you have to mount much less tools as well as likewise minimal maintenance expense.

You need to purchase them in advance cost a little, but in the long term, it can decrease the price pertaining to set up, upgrades, support, upkeep, and area. You can likewise log on from an incurable as well as have all the accessibility to whichever include you require.

A lot more Productivity

Cloud system permits your team to work together faster than ever irrespective of their geographical existence. They can put papers and resources on the cloud. Projected can be released to a cloud platform, and also the access can be provided to the staff member, to make sure that they can execute their work, whenever they want. Limited accessibility can be supplied. This is very scalable. You can likewise raise or decrease the variety of individuals whenever you want. This will certainly increase the overall productivity and also will save a lot of cash.

Boosted Flexibility

Cloud innovation permits local business proprietors to manage their company from anywhere considering that cloud systems supply numerous accessibility throughout various devices. Also, you can access from your mobile phone. Flexibility has actually been among the premier resources of cost decrease when it comes to applying cloud technologies. Proprietors can choose workers to bring their own device and also link them with cloud applications for gain access to, or can additionally link them via the web. Much less tools, less equipment, restricted workplace, fewer office gadgets will certainly be great when it concerns overall expense reduction.

Mobility

With Cloud Innovation, you can be at work any time, from anywhere, via any tool if you have a net connection. Remote working is a preferred reward for many workers, particularly when you are benefiting an SME or launch, it is not a 9 to 6 work. Brand-new resources can be quickly included as well as you can personalize the access to numerous areas.

The whole team can access the latest versions of business data from anywhere. This can help the sales group a great deal. As they used to take a trip a great deal around the year for business deals, they can use most recent sources, collaterals, presentations, video clips, infographics, study along with product demos. Nevertheless, with cloud modern technology all the resources might be optimized on-demand at very marginal prices. Wheelchair can offer you the possibility to grow in a rapid method.

Per-per-use Version

Pay according to your usage, as simple as that. Cloud Innovation is perfect for organizations that are growing or have future development strategies. Use according to your current requirement, if your company requirement will certainly boost in the future, then you can scale up. In a similar way, as much of the cloud company have pay per registration based design, as well as they at first permit you to use it absolutely free for few days, you can access all the components, and can, later on, choose which one is useful for your company. You can subscribe to beneficial modules and can unsubscribe others. Pay just wherefore you make use of. This degree of agility provides SMEs with an actual competitive advantage. No requirement for any type of software or equipment setup. Versatility is just one of the core reasons why several firms are favoring cloud services for their business.

Scalability

Cloud services are highly scalable and also reliable. SMEs can plan a stable and organized growth by the use of cloud remedies. As a firm increases to various other places and even as a group, you can scale as much as the following degree of services, can add customers and also web servers instantly. No demand for acquiring any other software. It resembles just renting one added space. When it comes to detailed requirements, you can additionally scale up or scale down. For instance: if you have actually prepared for a viral online campaign and also anticipate a lot of website traffic to your business site or application, after that you can scale up for a few days, and as soon as the traffic gets regular, you can once more reduce to your actual plan.

Cloud solutions are a lot more reputable than a standard software application. There is no in advance cost, absolutely no investment, very less maintenance expense as well as very protected. Among one of the most crucial features that makes cloud systems much more reliable than automatic software program updates. There is no anxiety about staying one step back from the newest modern technologies, as the service will take all the updates automatically.

Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Web Development Services. I would love to share thoughts on Salesforce Marketing Cloud App and Game Design Development etc.

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How WordPress Does Get Populated Among The Developers?

How WordPress Does Get Populated Among The Developers?

WordPress is a popular content management system among developers. A survey says that thirty percent of the website has been built over WordPress. Hence it is good to know the importance of WordPress and the features that are helping the work to interact with the visitors. Many plugins are available for the WordPress site to improve the functionality and also the requirement of the customers. Most of the plugins are free to use and to use for further features then it is necessary to pay some bucks on it. So by placing the required features to make use of it will be effective and also help to increase the performances. 

It is Free! To Use

To develop the site will be easy to create as it requires certain coding language but to reach the extent of the website users must make use of certain features that can be helpful to increase the performance and also efficiency. Developing a website is not as easy as it seems because it requires certain logical work to implement. Hence it takes a huge time to do. So by using WordPress will help the developers to reduce their effort in terms of developing the site. The major advantage of WordPress is that it offers free plugins that are difficult and takes time to code. So by taking the chance to build the site with the help of WordPress will be effective and easier. The complete setup is free and easy to install without any payment and also the process takes less time to install. Hence by using the WordPress is much possible to improve the action for the improvement of the website without any interruption as it offers the high result to use it.

Easy To Customize

WordPress has multiple options to change the theme, functions, and plugins with easily accessible options. It might seem to confuse to select the required theme. Hence by choosing the required features will allow the developers to create interaction and also bring the traffic. Driving the customers on the website is a huge problem as it requires a certain amount of marketing strategies but using the WordPress plugins like Yoast SEO, etc will easily turn the market to increase the visitors. 

Many top app development companies were using this WordPress is the plugin facility that it carries to improve the features and increase the performance. The customized system of the WordPress is easier to handle; just you have to drag and drop rather than coding. Many options are available to increase speed and website interaction. You have to search for the plugin that helps to increase the functionality of your business as it must be according to the goals.  Hence analyze the requirement to be done with the plugins that can be added to the websites. So by knowing the requirement will help to improve the business and also increase the efficiency without any barrier. It has much analytics, customize forms, etc that increase the conversation rate optimization. 

WordPress is SEO-friendly

SEO is the demanding part of every business. Many companies were targeting the employees to know about SEO because to sustain the business via the internet, it is important to manage the rules of the search engine. By following the rule will help to improve the site and increase the ranking on the search engine page. 

Working on the ranking part will be difficult to process as it requires certain knowledge on analytics, keywords, competitor’s strategy, etc.  So it is difficult to manage the work at the same time for the website. So by taking the chance to work with WordPress will allow the business to capture the movement and also increase the business. WordPress allows the developers to increase the chance of marketing strategies by adding certain plugins such as Yoast SEO, Optimiser, etc. Many other options are available in the WordPress to increase the ability to manage the business in terms of engaging the ranking position. So by knowing it will help to cross the state of the static process of building the interaction. Hence by knowing to work on the SEO section will allow the users to maintain the business and also increase the profit rate just by improving the ranking position. 

Easy To Manage 

Handling the WordPress is easier by comparing other CMS. It offers wide options to increase the efficiency and also the performance of the website. The website is all about getting traffic by the audience that the site goal carries. So those who were using WordPress to develop the site can increase the speed and also efficiency to complete the interaction section.  Many companies were using the WordPress to improve the functionality and also the speed to complete the projects. Many developers claim that to use WordPress it is much easier to manage the project with the deadline. 

WordPress is Safe & secure

It is important to look at the site that has followed with a required certificate in terms of security. Many users were preferred to use the secured site rather than a low-level certified site. So by improving the site with its network security will automatically improve the traffic to your site with confidence. WordPress allows wide options to use the site with a secure and profitable option. Hence to use WordPress is completely fine. Even you can build an eCommerce site with WordPress as it is easier and also help to increase the traffic effectively. 

Easy to Handle Different Media Types

Multiple media are available on the platform of the business to create awareness such as Facebook, Instagram, YouTube, etc. By engaging with these kinds of media will be helpful to create awareness. Hence by using the plugins that allow serving the features of the site will be useful to manage the complete business and also the business. So make sure to develop the site using WordPress will be effective and also efficient to use.

Final Words

Those who were planning to build the site can make use of WordPress to develop as the requirement of the logical application is less when compared to other CMS. 

Author Bio:

Adelina Casey is a creative content writer who works for Top App Development Companies. She explores new technologies and shares her knowledge through writing. She is amid the finest writers of the company. Given whatever topics on the latest technologies, she can write very well.

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How to Design an Effective WordPress Website for Generation Z

Born between the late 1990s and early 2000s, Generation Z can’t remember what life was like before the internet came into play. As true digital natives, Gen Z is the first to grow up with a wealth of information available at their fingertips. 

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While many people are quick to label Gen Z as anti-social smartphone addicts, marketers and designers would be making a massive mistake to ignore how influential they are in business success. To help increase traffic to your page, here are a few tips on how to design an effective WordPress website for Generation Z.

Understand Gen Z

Understandably, to create a website that appeals to Gen Z, you’re going to need to conduct research into who they are and what they like and dislike. If you don’t get a sound knowledge of Gen Z’s wants and needs, it’s likely that your website won’t do much to keep them interested. Generation Gurus may be able to assist you along the way, giving you useful tools on how to best connect with Gen Z. 

Keep Things Simple

As Gen Z has grown up with technology, they will be experts at sifting through the noise to find information that interests them. With attention spans decreasing, it’s important that your website does what it says on the tin from the moment they land on your page. Making the user experience simple and straightforward should be your top priority, so make sure not to bombard them with needless content.

Fast Loading Speeds

You will be hard-pressed to find a Gen Z who doesn’t use the internet on a day to day basis. In the modern world we live in, we’re all used to receiving information when and where we want it, making fast loading speeds a crucial component that you need to factor in when creating a WordPress website. Generation Z are used to getting constant information, so make sure that your website loads within a matter of seconds, otherwise, they may not respond well and go elsewhere.

Keep 100% Authenticity

Generation Z is known for demanding brand authenticity, so when creating an effective WordPress website, you need to keep things 100% real and honest. Cold robotic marketing strategies will not appeal to Gen Z, so it’s best to appeal to your audience in a more conversational manner which will create deeper and meaningful conversations with Gen Z. Also, you need to show that your business is not just about making cash, but that you care about making a positive change in the environmental or social landscape. 

Make It Accessible

To receive tons of traffic to your WordPress website, it’s important that you make your website accessible for all, meaning everyone can use it. Not only will doing so boost your SEO but increase your potential number of Gen Z customers. Many Gen Zs are always on the go. It’s vital that your website is optimized for smartphone users, so they can access your content while out and about.

In a nutshell, Generation Z wants information that is relevant and quick to grasp. For your website to gain traction, using all the advice above can be a great start in creating an effective website that is popular with Gen Z.

SEO for Voice Search | 8 Valuable Tips to Optimize Voice Search in 2020

Introduction

Voice search usage is rapidly increasing and it is expected that by the end of the year around 50% of all searches will be made via voice. It was always expected that voice search will become popular because it is easier to speak than it is to type. 

As more voice technologies develop, consumers are likely to use voice search more frequently. Given how important voice search is and how important it is expected to become, it is imperative for all business owners and marketers to know the top voice search optimization strategies which they can use to get ahead of their competitors. Let’s have a look how you can optimize for voice search.

1.Optimize Your Website for Mobile:

Today optimizing your website for mobile is more important than it has ever been in the past. This is because most voice searches happen on mobile phones. Further, a mobile-friendly website can be a shot in the arm for your SEO initiatives. 

You need to have a responsive layout which ensures that your website offers the same seamless experience on mobile phones as it does on websites. Further, you need to ensure that your homepage is clear and your website is easily navigable. You need to make sure that your website loads very quickly (3 seconds or less) on both smart-phones as well desktops. 

A site which loads quickly creates a quality user experience and helps in boosting rankings. You can try the Google Search Console to see if your site is good to go or if it needs some improvement. 

2. Create Conversational Content:

Your focus should be on creating conversational content because voice searches are more conversational than searches of other kind. It shouldn't be so difficult to understand. The fact remains that people don't speak the same as they communicate online and you need to create your content around that. 

Voice searches contain more specifics to what people are searching and that is why your focus should be on targeting long-tail keywords which have a better chance of reaching targeted customers.

3.Long-Tail Keyword Research:

Your focus should be on long-tail keywords because they are the best possible way to show up in Google's prime spots. It won't be so difficult to achieve this since long-tail keywords have comparatively less competition. You can use different tools to discover the long-tail keywords that your target audience uses along with their search volume, keyword difficulty and other ranking metrics. Your focus should be on using conversational, long-tail keyword phrases in your content which is better placed in answering the natural language questions of the searchers. 

4.Focus On Local Searches:

Your focus should be on local searches because most people use voice search to find local businesses, products or services. It has already been mentioned that by the end of the year voice search will account for around 50% of all Google searches. 

Hence your focus should be on optimizing your website and content for local searches, to get leverage over your competitors. You need to target local keywords which will help you in gaining higher search rankings. 

5.Restructure Your Content:

There is a need to restructure your content because it is common knowledge that voice search queries are a lot more conversational than traditional search queries. Hence your focus should be on creating short, concise answers to voice search queries. You need to structure your content to rank better for voice search results. 

You can include Frequently-Asked Questions (FAQs) on your product pages because they are inclusive of question keywords and are very short as well. You should always break your content into small fragments with the help of pointers as it helps in achieving better rankings. 

6.Improve Content Readability:

Your focus should be on creating good and readable content. Your aim should be on creating content which can get a ranking of around 8 on the Flesch Kincaid Grade. When you create precise content at that level it will help you in ranking your content. 

7.Leverage Google My Business Listings:

It has already been mentioned that most people using voice search are looking for local businesses, products and services. One of the most important factors for ranking for local searches is your Google My Business listing. If and when you leverage your Google My Business listing, you let Google know that your business is located at a particular place. 

This works for you because any time anyone asks Google to display businesses like you in that particular area, your business stands a chance for ranking for that query. You need to include accurate NAP information in your listing. Further, you need to choose the right categories and also provide the accurate area codes. Once you improve your local SEO and have a proper Google My Business listing, you will be able to see positive results right away. 

8.Focus On Answering Questions:

41% of all people use voice search in a way that they would talk to a friend. Most people using voice-search don't use keywords, they ask questions. That is why your focus should be on using conversational, long-tail keyword phrases in your content which will help you in answering natural language questions. 

Your focus should be on creating conversational content around natural language keyword phrases that your target audience is most likely to ask. 

The Bottom Line

Voice search is expected to impact the future of SEO and digital marketing as a whole. With every passing year, voice search continues to grow and its popularity and usage isn't expected to slow down anytime soon. 

Given the changing behavior of the consumers at large, it is imperative upon marketers to be prepared for any marketing trend to be better placed to meet the expectations of consumers. If you haven’t optimized your website for voice search, then it is time that you do so. You can do so on your own or can hire digital marketing services of an offshore digital marketing agency for the same purpose.

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