Every year brings hundreds and thousands of new things with itself. And, when it is about technology, we always get amazed. With the evolution of more technological aspects, the businesses are changing their approach to gain more success.
Most importantly, the websites are the reflection of the brand. With the consistent developments in the web, the businesses should spare their valuable time in making their website appealing and engaging.
If you still are not aiming to design the best website, then, of course, you are losing a large amount of customer volume every passing day.
The web designers from the WordPress web development companyare now pushing their limits and are creating outstanding and exceptional things to astonish us. But, to get an upgrade with the skills of these designers is a complicated task. In addition, it is also not possible to improve the website design after some time to match the changing curve.
Nevertheless, by integrating the significant trends in web design, you can make a visible change. It will not only make your website look fresh, but will also generate more traffic. However, the other thing that you should keep in mind is to consider how blending one trend on your website can be fruitful for you.
Following the latest WordPress trends will authorize you to convert your website unique and user-friendly from the methods and functionalities of engagement.
But, yes, technology is demanding to keep updated with the latest trends to make your brand shine. So, here we are to give you the WordPress trends that will make their presence in the future.
WordPress Web Design Trends to Follow in 2020
Simplicity is prefered above all. The flat designs are and will remain popular. It is because of the reason that it tends to give minimalism in terms of clarity, white space, and flat colours.
Its aim does not end in displaying the content effectively, but it also assures the faster speed of the website. Arnold's theme is an excellent example of minimalism. It has used the white space very smartly and has made the images and text appear correctly.
It could be an old theme but is the preferred one. Now, the designs are evolved at a large scale and images, shadows, gradients are incorporated to make the design eye-catchy and comprehensive.
Hue is the another best example that has considered gradient colours, and is clear and large, to make the styles more alluring.
2. Gutenberg Editor
Sometime before, WordPress has released Gutenberg editor, and still, it is being practised by several businesses. The reason behind this is only its impeccable features. Though you can use the traditional WordPress editor, it requires you to be downloaded separately.
This drag and drop editor has changed the manners of creating WordPress posts comprehensively. Despite the one text block in the traditional TinyMCE WordPress editors, Gutenberg is enabling you to use the headers, media content, paragraph block, tables, HTML code, and images, etc.
It has several benefits. The first and foremost is that you will get full access to the definite look of the post. But, with the traditional editor, you get only the preview of the post that too in the different window to know how the result will appear.
The number of times the post content and images do not appear as we have envisioned. So, Gutenberg is there to give an outline of how the post will appear. Also, it lets you integrate the Live HTML block where the user can post HTML code and check how it will look like on the page while working on the editor.
You can edit the post on the mobile phone as well using the Gutenberg editor. From Gutenberg, you can check the HTML version of the post. Though inserting media or youtube videos is only possible from the drag and drop editor. Knowing these possibilities, it is sure that this trend is not going to fade.
3. CSS Grids
According to the opinion of Hui Jing Chen, the CSS grid is the driver's license for the web. She has explained that web designers used to stuck on the printing standard for more time, and CSS grids are the ones that can eliminate this.
Precisely, the CSS grids are the grid of the responsive type that changes as per the location where it is displaying. Most of us have used these types of designs generally on mobile devices. Integrating the responsive design enables the web design to shrink and adjust with the window size and appear appropriate to the user. This approach can be executed in conventional browsers. In these browsers, the page design converts in real-time when the window size gets changed.
The involvement of CSS grids will surely be seen in the near future. Most of the WordPress themes are using it already, and the Kuhn theme is one of them. From this theme, you can check how the columns, text, and images are changing when the window size is shrinking.
4. Striking Typography
The font we use on our WordPress website envisions our brand and also the aim that your brand holds. Like, distinct font styles can be used to conduct the emotions, like, creativity, reliability, and friendliness.
CrazyEgg can be considered as an example. It has designed an exclusive infographic with several fonts, and the detailing shows how the emotions reflect and share your message.
Every business is trying to be incomparable from others, and typography is giving them the path. WordPress has made it simple to change the fonts, and it does not require any technical skills. There are many themes that can be used in support of font styles.
So, changing the default typography is an easy task now. Besides, there are many plugins that permit you to customize the typography of the content.
Note: Strong typography works wonderfully on the pageless websites.
5. Mobile-Friendly Designs
The percentage of mobile users now cannot be measured and Daily, there is a rise in internet users on the mobile than on the desktop. This shows that it is vital to build only those websites that are responsive to every mobile device. Crucial steps should be followed to make your WordPress website more optimized for mobile users.
There are many ways that you can adopt to make it happen. WPtouch plugin can be used to create the mobile theme according to the website that you want to customize.
Before using this plugin, assure that the theme you are about to use has fulfilled the search engine standards. Jetpack plugin can also be used to build a mobile theme for your website. Elementor plugin is best when it comes to compatibility. This lets you manage the widths and configure every page element according to the display device. It can be integrated with every theme.
The king in the blogging industry is still WordPress, and it will be. It is crucial to stay updated with all the WordPress trends so that your race towards success should not be slowed down.
In this post, we have mentioned the different WordPress web design trends that will not disappear anytime soon.
Share your views related to in the comment section below. Let us know if we have missed any of the WordPress trends.
Thanks for reading!!
Marie Thomas is an accomplished WordPress developer. Currently, she is associated with WordSuccor, providing PSD to WordPress conversion services all across the globe. She loves to keep abreast of the latest technologies and tools in the corporate market. Connect with her on Twitter and LinkedIn
Summary: Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach is the quickest way to burn through your hard-earned email list. On the other hand, highly targeted value-add communications will help you build trust, drive referrals, and stay connected to your prospects and clients. Read on for best practices (by email type) and some common email marketing mistakes to avoid.
Recently, I was fortunate enough to participate in a lively discussion with a thought leadership group comprised of forwarding thinking, young marketers. The topic eventually turned to the effectiveness of email marketing for financial advisors. Although opinions differed greatly on the types of campaigns financial advisors should leverage, there was one thing we could all agree on: Email marketing, when done correctly, is widely effective.
But what does that mean for financial advisor email marketing, now that we are in 2019?
Email has certainly become a standard mode of communicating with clients and prospects, but it is overused? Do people care about the emails they get from a financial advisor? Isn’t newsletter marketing dead? And, most importantly, should you make it easy on yourself and sign up for one of those services that will generate and send marketing emails for you?
As with many things marketing, getting hard numbers and data can make the difference between a great strategic decision and a dead-end money pit. So, let’s look at some numbers.
No surprise here: It’s better to have prospects opt into your campaign. The same resource suggests that open rates for permission-based campaigns (i.e. ones where a prospect or a client has given you permission to email them) range between 30% and 40%. That’s a significant upgrade!
CampaignMonitor supplements that stat: More than 50% of their survey respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
So, the data would suggest that the optimal combination for successful financial advisor email marketing should look like this: Ask for permission, send regular emails, make your messaging relevant for the recipient.
Which sounds like common sense.
As always, the devil’s in the detail. And so, I wanted to share with you some common questions and specific best practices for financial advisor email marketing campaigns. These are the types of campaigns that a firm of any size can use with success. Campaigns can be super-simple, or you could go all out and have them professionally designed to suit your style. So, don’t feel that email marketing isn’t for you unless you have a big budget.
Should financial advisors build an email list — or buy one?
Most advisors I know would prefer to do things in the most efficient way possible. From that perspective, one might imagine that buying a list of (ideally) pre-screened prospects from a data company would be faster and better than building your own list through a sign-up form on your website.
The reality is a bit more complicated.
First off, the CAN SPAM Act of 2003 requires anyone who purchases an email list with a commercial purpose to abide by certain rules. While those rules do not include obtaining explicit permission from the individuals on the list, they do require accurate transmission information (i.e. who the email is from), non-deceptive subject headings, a clear identification that the message is an advertisement, and an opt-out provision that gives the recipient a choice about whether they wish to receive future emails from you. If you are interested in a deeper dive into this subject, this FAQ article has good information. In summary, though, as long as you follow those requirements, you can send emails until the recipient opts out — at least in theory.
In practice, buying a list of emails exposes you to additional risks. There’s a risk that the list was assembled through shady or outright illegal means (such as address harvesting or dictionary attacks). Plus, there’s an (admittedly small) chance that someone on the list has already opted out of receiving emails from you before you purchased the list. Either one of those risks can expose you to fines under the CAM SPAM Act.
What exactly is permission in this context? It could be implicit permission in the case of email recipients who already have a relationship with you (through doing business together, being acquainted socially, or being a part of the same charity or club). Or, it could be explicit permission, like when a prospect types in an email address to download a whitepaper or a checklist.
What about “renting” an email list?
There is another practice in the industry that’s known as “renting a list”. When you “rent” someone’s email list, they email their list of contacts on your behalf. You don’t get to see any of the email addresses. Think of it as buying an ad that someone will share with their list for a fee.
Is “renting” a list better than “buying” a list? Not necessarily. It’s true that the risks are different. For one, even if you are merely renting a list, the recipients did not give you permission. The reader is not expecting an email from you, so they may feel annoyed and sold to — not the mindset you need to convert skeptics into clients.
And then there is the elephant in the room.
At the end of the day, the provider of the list (whether they sell it or rent it) is in the business of selling or renting lists. It’s in their best interest to sell/rent a list as much as they can to maximize their profit. That leads to the people on the list getting spammed with a high volume of unexpected and unsolicited offers. Your offer can get lost among them. You may also experience a high degree of unsubscribes, bounces, and spam complaints. All of that adds up to a low ROI.
Bottom line: Buying or renting an email list may seem like an inexpensive shortcut to reaching more prospects. In reality, doing this can negatively affect the deliverability of the emails you send to legitimate prospects, spoil your reputation, and result in a poor ROI.
The names on any list you might buy or rent are likely to be “burned out” by too much spam. Think about it… If you spent years building a solid list of people who had opted into getting messages from you, would you sell it for just cents per email address? So, if a list is available for sale, it’s probably not the high-quality goldmine that the list company would have you believe.
What should you do instead?
Build your own list by having people opt into getting emails from you. Yes, a home-grown email list takes time to develop and nurture. However, doing this will keep you on the right side of the anti-spam rules — and it will be much more effective in terms of ROI and long-term practice growth potential. Give your audience plenty of opportunities to subscribe to your emails by adding a form to several locations on your website. Limit the volume of data you collect up front (first name and email address are usually enough to get started). In other words, make it very easy for them to say “yes” and join the list.
Best practices for financial advisor email marketing
So, you’ve developed a list of emails from prospects or clients. How can you build an email marketing campaign that will nurture those relationships?
Here are some ideas that can work well for financial advisors.
1) The financial advisor newsletter is alive!
Believe it or not, the tried-and-true newsletter format is still an effective way of establishing an ongoing communication cadence with your clients and prospects. Most financial advice firms have transitioned the newsletter from the traditional hard-copy/printed format to digital. A digital newsletter is inexpensive and relatively simple to pull together. Even if you choose to invest in a professional layout template, you get to reuse it multiple times, which can lead to a solid ROI.
If you are considering adding a newsletter (or if you have one and are wondering if you set it up the right way), here are 5 best practices that can make it or break a financial advisor newsletter.
Choose a frequency and stick to it. You may not think of it this way, but a newsletter can become an important component of building trust with the prospects who don’t yet know you. If you promise them a monthly newsletter, be sure to deliver a monthly newsletter. Generally, it’s better to pick a lower frequency that’s sustainable for you — than to promise a weekly communication and fail to keep it up.
Create a central theme and a structure for your newsletter. Nothing wrecks your readership-bounce-rate like a mailer that’s disorganized or hard to follow. You might brainstorm some re-usable topic categories that would strike a chord with your audience (perhaps highlighting an upcoming decision or action deadline, sharing a budgeting tip, a market performance update, a summary and take-aways from a recent book you’ve read, or a “get to know” section to present profiles/updates from team members).
Make a clear path for someone to opt-out. The number one sin when executing a digital newsletter campaign is trapping your audience in a slow and painful “death by email” spiral. Nothing deteriorates your brand faster than spamming disengaged customers. Give your readers a clear off-ramp. Your newsletter will be better for it. At the very worst, you will know that your messaging needs to be refined based on an alarming rate of unsubscribes.
Give your images alt tags. Email clients (such as Outlook, Apple Mail, or Gmail) can be a tricky beast, and you never know what settings your recipient has enabled. If you are trying to spotlight a project, or if you have invested time in creating a beautiful layout, you surely want your recipients to see it! Giving an image an alt tag will allow alternative text to appear if the image doesn’t load. Also, be sure to test the formatting of your newsletter to ensure it will display right across different platforms.
Reduce load times. Be sure to optimize high-quality images for digital viewing. Compress your images to maintain quality while reducing long email load times. Your clients and prospects are experiencing heavy information overload. You have just 1-2 seconds to grab a prospect’s attention. Don’t allow long load times on your emails to sabotage your chance!
Promote your newsletter through your social media. Each time your send a newsletter, share one point on your social media profiles — and encourage your followers to subscribe to the list. This step takes virtually no time or effort — and can seamlessly deliver more eager subscribers.
2) Drip sequences can work, too.
After a prospect has signed up for a lead magnet (such as a report, a white paper, or a checklist), some advisors follow up on the initial delivery with a short series of emails (something known as a drip sequence). The purpose of a drip email sequence is to build trust, deliver value, and give the prospect an opportunity to take the next step in the relationship if he or she is ready.
Here are some best practices for financial advisor email drip sequences.
Segment your prospects. Relevance is the key factor that can make the difference between an email that’s perceived as valuable — and one that’s promptly sent to trash. If you reach out to different categories of clients or prospects, make sure that you have different drip sequences to suit their needs. In other words, pre-retirees and business owners should get different emails. This ties into developing your value proposition as a financial advisor; see this article for more tactical advice on that.
Make sure that every email in the sequence adds value. The litmus test I like to use is whether my target audience is likely to save the email, print it out for reference, or forward it to someone they know. If the answer is “probably not”, then you need a different email — or you risk burning out your new subscriber quickly.
Use storytelling techniques to get the reader’s attention. Remember, they don’t know much about you yet. Stories are a powerful tool for connection and trust-building. A well-chosen and well-told story can immerse your prospect into what it’s like to work with you. Think of personal stories that will give your reader a glimpse into your personality, expertise, and experience. There are many great books about effective story structure, and this topic alone could make for a whole other blog post. For now, keep in mind that a story is most effective when you can clearly define a challenge or the stakes, walk the reader through several different emotions, and provide closure.
Subject lines matter, a lot. You may spend a couple of hours refining your email to be just right, but if you don’t have an intriguing subject line, chances are that your open rates will be disappointingly low. According to a digital marketing consulting company Convince & Convert, 35% of email recipients open an email based on the subject line alone. So, invest some time to come up with a subject line that piques the reader’s interest and gives them the reason to click “open”.
Watch your open rates and unsubscribes. One or two people dropping off the list is not a big indicator, but if the pattern indicates that a significant percentage of subscribers opts out of your list on email # 3, perhaps you should reassess that specific email.
3) Use email to pre-announce events
Are you planning to attend or host a local event? Email is an excellent tool to inform prospects and clients about it. If you are going to a local event and it’s open to the public, let your readers know and invite them to join you. A targeted email blast can allow you to begin networking at an event before it ever starts.
Before promoting your own event, keep these best practices in mind.
Give your readers a reason to care about the event. Just because you have decided to host an educational seminar, a wine night, or an art auction isn’t enough to entice a prospect to show up. You need to let them know why they can’t afford to miss it. Highlight future take-aways. If your key selling point is raising money for a charity or having fun, focus on that. Don’t make your audience wonder why they should go.
Tailor the event to your audience. This is another opportunity to segment your list and really think about what each client/prospect set would value most. A generic workshop may not be exciting enough to entice participation. It may be better to host two smaller, highly targeted events that will be well-attended.
Make your email actionable. It’s not enough that the client or prospect learns about the event. Give them a specific next step. Perhaps they can register for the event or email the office for details. An email without an action will likely be forgotten quickly.
Deploy a responsive design. Fast forward to the day of the event, and there’s a good chance that your client will be using their smartphone to refer back to the email you sent them with all the logistics. Plan ahead and make sure that your email is optimized for mobile viewing!
Financial advisor email marketing: Round-up of mistakes to avoid
To close this take on the subject of financial advisor email marketing, here are some common mistakes I have seen — and ways to avoid them.
Unclear or misleading subject lines. It’s uncommon for financial advisors to use an outright misleading subject line, although it does happen sometimes. The more common mistake I see is choosing a subject line that’s boring, not sufficiently descriptive, or repetitive. Think of your subject line as a movie trailer: Make the recipient want to open it!
Missing the mark on content. Not every member of your audience is interested in the same content. So, segment your list and make different content streams that are relevant to your readership. Your CRM system should allow you to use tags to facilitate this. And remember, whatever content strategy you start with is just a hypothesis! Be ready to monitor the response from your audience (open rates, link clicks, other interaction with content) — and adapt accordingly.
One-way communication. Have you ever received an email from a “do not reply” email address? This type of tactic comes off as impersonal. It does nothing to encourage interaction. When a company sends out mailers from a “do not reply” address, it tells the audience that it doesn’t care to have a real conversation. Let your readers know that you are receptive to feedback — and you will be amazed at how active your subscribers will become.
Too many links, no clear call-to-action. Links to important content can be helpful and convenient for readers. But, as a thoughtful content curator, it is important to tread carefully here! Too many links can distract the reader from more important content. Don’t try to overstuff your emails with information. Instead, choose a point of focus — and optimize your emails to drive viewers to a clear call-to-action.
What has worked well for you in the land of financial advisor email marketing? Share in the comments. Also, if you would like for me to share templates for anything covered in this article, sound off below. If there’s sufficient interest, we can create/share templates on this blog.
Graham Gardner is a passionate marketer with expertise in creating, managing and delivering metric-driven marketing initiatives. Focusing on relationships and personal connections, Graham advocates for providing clients with meaningful content to create long-term relationships. Graham previously served as an Executive Member (Treasurer) on the Board of Directors for the Society of Marketing Professional Services (SMPS) of Atlanta. Graham and his wife spend their free time watching sports and enjoying nature with their dog Murphy (@Murph_The_Doodle on Instagram!)
There are countless ways that you can make your business better. You could get feedback from your customers, and look at ways to improve your products or services, or you might look at expanding into new areas (or even scaling back to serve just one community). One underrated way to improve things is to look at the atmosphere of your workplace and ask yourself whether it’s really as good as it could be. It’s normal to get wrapped up in all the responsibilities of running a business, but it’s always important to look at the overall happiness and satisfaction levels of your employees.
Why is this important? Well, for one, it’s just nicer to work in a pleasant atmosphere than a hostile one. But also, improving the vibe of your workplace can have real, long-term impacts on the productivity and well-being of your business. You might think that hostile work environments are all surfaced-based, but that’s not the case. Productivity drops a lot when staff are unhappy in their work, and it also leads to a high turnover rate of employees — and this, as anyone that has hired employees before will know, can be expensive.
So it’s recommended that you keep an eye on the overall mood of the workplace, and take steps to improve things if it’s not as positive as it could be. There are many reasons why there could be a negative atmosphere in the workplace. To learn how to handle negativity in the workplace, check out the infographic below.
If you are looking for a new business, commercial real estate is one of the most promising. With the high-income potential and excellent appreciation value, it is a great way to diversify your investment portfolio. To succeed in commercial real estate investing, keep on reading and we’ll let you know the best things to do.
Learn How to Spot a Good Deal
One of the basic principles of investing in commercial real estate properties is to buy low and sell high. With this, you need to have an eye for good deals. You need to know the different types of commercial real estate properties and determine which one has the highest earning potential. By recognizing a good deal, it will be easier to know where to put your money.
Do Not Put All Your Eggs in One Basket
Diversity is one of the secrets of successful investments, even in real estate. This means that you should not spend all your money on a single property. It would be best to spread your investments across several commercial properties for better earning potential.
Build a Team
Investing in commercial real estate is not a one-man job. You should build a team with key people to help you make intelligent decisions. This is especially true if you are inexperienced in real estate. You need to work with lawyers, accountants, financial managers, marketing professionals, and other professionals who can help increase the yield of the investment you are about to make.
Invest in Your Knowledge
Get some training to succeed in commercial real estate investing. Even if you do not have the luxury of time, there should be no excuse. Many online courses can help you become an expert. These courses will provide the essential knowledge you need, such as property management and development.
Study the Market
Before investing in any property, you need to know more about the market. For instance, you need to conduct a feasibility study, which will let you know the potential earnings of the potential investment.
Perform Due Diligence
Due diligence is important to make investment decisions that you will not regret. While you need to be decisive, you also need to be diligent. Do not give in to the pressure of deciding in haste. Take the time to learn more about the property before investing.
property. Do not be easily tempted by the cheap prices. Over time, you will need to spend money on the upkeep of the building. Otherwise, you won’t be able to attract tenants, or you cannot sell it at a price that you initially wanted.
Making a commercial real estate investment is not easy. To be successful, consider our suggestions above. From having an eye for spotting good deals to having a long-term perspective, these things are crucial to make the most out of the investment.
Using these guidelines, you can guide the user's eye in a targeted manner. As soon as you have done this, you need to trigger user interaction.
In most cases, bare content is not enough, rather you need to meet the emotional needs of users.
Meet User's Emotions
The user should enjoy your landing page. You can achieve this by designing it intuitive and personal.
For example, you can use Hero Shots. These aim to help the user identify with the product and encourage him to click on a CTA.
Also, you can use classic storytelling for most landing pages. By adding click elements to your content, the user is able to make some Micro-Conversions.
And finally, the user is more likable to make a real conversion and buy your product.
Easy, just put these things into your content, and you will notice your sales start growing.
Phenomenon of Emergence
Using this phenomenon, users can only discover an element's properties by interacting with it. For example, you can link certain shapes to information that appear in sequence. When you do that, users only can get information when interacting with these elements.
Here are some examples:
Fixed images or elements
3D buttons instead of ghost buttons
Animated quotations, statements or click elements in your content
If you implement this super easy strategy, most users will feel more engaging and this means more sales for you.
When making purchasing decisions, we often rely on our instincts or listen to the advice of friends and colleagues. Nobody wants to sit in front of a computer for hours and weigh up the pros and cons of different products.
That is why we prefer to rely on the decisions of our friends. Therefore, your site must show some social proof.
You can use the following elements to do that:
Success stories of customers
References to successful projects
Social Proof is one of the important To Dos, when it comes to encourage people to buy your products.
Be sure to implement some of the strategies mentioned above, and you will be save.
That was a Quick Guide for creating good Content Design on your own website, blog, Online Shop or whatever.
Trust me, there is a lot of information out there about Content Design, designing CTAs, Landing Pages and so on.
I can only tell you that you have to focus on the main aspects, as long as you probably don’t have time to create a site which is totally perfect.
In this Quick Guide, you learned the basics. Implement what you’ve read and you will be good to go.
About the Author
Moritz Bauer studied Industrial Engineering at University of Constance in Germany and is passionate about ECommerce and Online Marketing. In these times he writes engaging articles about Amazon FBA on his blog smartminded.
Most of your customers bounce back from your website because of its reduced load speed? I trust you were also close to some sites due to some issues. I was. That is the reason I incorporated an extreme list of things you have to think about image optimization. It will be long, but I trust you will think that its value is perusing. Moreover, for the work, I suggest hire a wordpress designer.
Image Optimization Benefits
Image optimization for your website comes with numerous benefits some of them are
It pumps up the website loading speed.
It helps your website image rank better in search results
It will improve page indexing speed
It will take less space on your server
Save Image in the Following Format
After the creation of an image for your website using different image creation tools, You have to save an image using different file formats. The most common format used for photo saving is JPEGs and PNGs. Both are having their advantages as if you choose JPEGs, then it is best to show complex color photographs, and its image quality is also high. Moreover, if your website has icons ten, it must be in png format.
Image Must be Responsive
The image of your website must be responsive so that it can be easily open on any device. This can be quickly done using HTML attributes like srcset, sizes, and media. These attributes allow you to optimize image according to the device and improve the overall performance for the device
Now adding the responsive attributes in your code, it must be like
img sizes=”(min-width: 1200px) 730w,
(max-width: 1199px) 610w,
(max-width: 380px) 350w”
Scalable Vector Graphics
When you use SVGs you can incorporate them like you would like some other picture, for example:
However, this can get somewhat trickier on the off chance that you are utilizing a substance the executive's framework like WordPress, as this kind of record isn't allowed for security reasons.
When you start working with images, Start for the baseline is essential, and this is the part where image scaling is significant. A large portion of you have most likely observed the accompanying Google PageSpeed Insights optimization recommendation at some moment that running a speed test:
By compacting and changing the size of … you can spare 14.2 KB (54%).
This suggestion alludes to your images being scaled down from the first measurements, either through CSS or an HTML attribute. For instance, this would happen if a picture being served has a different width of 1460 pixels but is being served at 730 pixels to fit in the compartment that it has been set in. This can be an issue in a ton of content management systems, for example, WordPress or Magento, because subject designers will, in general, scale images down in responsive themes utilizing CSS.
It is usually suggested that you upload images at scale. This implies trimming images before being uploaded, which will spare assets and, furthermore, will keep you agreeable with the PageSpeed Insight guidelines. On the other hand, you can upload various resolutions of your images and serve the right resolution for the right gadget.
Use of Image CDN
Image CDN is the best way to speed up the delivery of the image of your website. This is because it decreases the latency of the user by saving the image on the user network. Images CDN also allows individual control over the protection of your image and also hotlink protection.
Image compression is essential because it removes unwanted data from the image, such as additional color, location, and many more things that are not important for your website. There are several tools on the web which you can use for image compression. some of them are mentioned below
Best Online Tools for Image Compression
Author Bio: Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire expert wordpress developer, staffing, HR services, and Careers advice service for overseas and international businesses.
As an online entrepreneur, your site is your greatest business resource. Filling in as the hub to advance your business, it's simply a definitive tool to sell and your services or products. Talking as an online entrepreneur myself, we wouldn't have an online shop if not for our site! Making a site is an unavoidable piece of setting up an advanced business. Sites are for sure compelling for organizations as they give simple access to all the data, services gave by the business. In any case, just making a site isn't sufficient, giving a great client experience to the visitors is considerably progressively significant. These visitors must be offered with unique User Experience (UX) so as to lift their general browsing experience.
A decent site is estimated by a couple of significant components, one of them being the length of each visit. The more they remain, the more they will find out about your business and engage with what you offer. That carries us to our principal point; UX. UX represents User Experience, which implies that so as to become one of the top user experience design companies you should guarantee it's open, usable, productive and simple on the eyes. These components together will assist you with making a joyful journey for your visitors and keep up an outstanding UX.
What Is User Experience?
User experience (UX) alludes to the set of practices that customers show while interacting with a site. A few variables impact UX, from web design to make design. All the more explicitly, client experience characterizes clients' impressions of your site or other application dependent on how simple and wonderful it is to utilize. At the point when you improve UX, you make a progressively attractive place for clients to interact with your brand.
Ways To Enhance User Experience With Your Website Design
Check your site speed
The speed of your webpage is one of the most significant components to improving the client experience on your site. These days, site visitors anticipate quick outcomes and won't look out for your site to load, so you have to ensure your site loads rapidly. Thinking about how to check your site speed? Google offers a free instrument called PageSpeed Tools that can test your speed so you can enhance your site.
Page Loading Time
Page loading time matters a lot when we talk about website design and furthermore when you are in for offering an extraordinary client experience to the customers. If the loading time of your site is excessively moderate, it will disappoint the customers and will, at last, hamper the changes. Page loading time likewise assumes a crucial job in helping the clients choose whether they will additionally visit the site. If they are underserved as far as client experience for the absolute first time, there are more brilliant possibilities they will disregard your site for future reference moreover.
If you are in WordPress, there are different guides to get you through the way toward accelerating your sites. What you can be sure of is that web hosting server has a major task to carry out in speed. If you are worried about hosting that is dependable and modest, utilizing Bluehost or Hostgator might be astute. Of late, there are great things about web hosting hub which could be another alternative for you.
Utilize Attractive CTA
Your CTA (Call To Action) should be open on each page of your site. It will help in getting the higher change and also adding to unique client experience. Another significant thought is to Call To Action over the crease so clients can easily view the button and answer to the equivalent if they are willing to. Giving your visitors a simple possibility of finding and responding on CTA is an approach to acquire changes. Hence, make enough space for this site UX design pattern. Geek Jerry had the option to expand it's email select in rate by 27% with simply clarifying CTA.
Be responsive and mobile-friendly
Your site must be responsive and mobile-friendly. There's no chance to get around it. Individuals are getting to your site on a desktop as well as through their phones and tablets, so it's basic for your design to load appropriately into the distinctive sized screens that individuals use. Google has likewise begun punishing sites that aren't mobile-friendly, so if you need to appear in the search results (which I'm certain you do!), you'll need your site to be responsive.
Your clients will create trust on you if they have an affirmation of the security of their payment details saved money on your site. With a robust site security, you can easily assurance an extraordinary browsing experience to the clients. A security seal is therefore going to get an ever increasing number of customers for your business. More customers will furthermore help in getting more conversions. Peruse increasingly about WordPress security here.
Bullets, then again, assist clients with getting quick data about the key features of the services and product in which your business deals. Along these lines, considering this specific web design trend will help in drawing in the clients moreover. While utilizing the visual cues, you can go creative and incorporate various images to enable the perusers to comprehend what has been portrayed in the projectiles. This will make your website page progressively appealing. Utilizing projectiles is additionally useful as it powers the designers to confine the focuses and help the clients see all the more unmistakably. Drive had the option to expand its conversion by 20% by simply utilizing bullet points.
Motion and Animation
Counting motion and animations has a considerable amount of focal points. In any case, it is a major no to utilize these components in the titles and passages also. The inconspicuous animation however can help in drawing in the clients towards a call to action. The animation is additionally great to use if you are wishing to show different notices on your site. Attempt to utilize this component so as to stand out enough to be noticed. Pictures do get inclination over the content and it likewise goes valid with web design trend.
Hamburger menus are popular for expanding the UX as they demonstrate that there is something clients are not seeing. This starts the desire of clients to discover increasingly about the features and the functionality of the site they are visiting. The hamburger button is additionally significant as it demonstrates that there are some increasingly significant things covered up to be found by the clients. This offers a simple method to draw in the customers over your site, holding them for a considerable length of time and hence, adding to the changes eventually.
Utilize High-Quality Image
Pictures are viable yet they won't do any great if they have not been made well and upgraded further. When utilizing the pictures, attempt to pick the ones having the high-goals. See whether they set up an association with your site. Try not to utilizing stock images as they are not as successful as the genuine ones. On one hand, where pictures will add to the total style of your site, they will likewise add to holding the visitors over the site and add to their general client experience.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design etc..
Social media impacts your search rankings yet not in the manner you may think. The facts confirm that search engines, for example, Google doesn’t legitimately factor in the social impact on their ranking algorithm. While this doesn't give you a reason to overlook social media thoroughly. One reason why social media fundamentally impacts your search engine ranking is a result of social sharing. This brings various advantages and among them are inbound links. In the event that you know somewhat about SEO, you have most likely discovered that inbound links assume a basic job in deciding the value of a site to search engines. The more inbound links your site has, the more significant it is viewed as.
The search industry is constantly buzzing about how social media software and also facebook messenger bot can impact SEO. social media SEO alludes to how social media activities can help your site's natural traffic through search engines. It's a point that never gets old. It makes your SEO activities successful as well as worthwhile.
Nonetheless, in spite of prevalent thinking, web-based social networking doesn't legitimately add to SEO. At the end of the day, social signals don't legitimately help rank better. The links that you share on Twitter, Facebook and Pinterest may enable your brand to get more introduction, yet they aren't seen by Google as a ranking signal.
Reasons to Up Your Social Media Game
Search engine optimization is tied in with increasing greater visibility and getting more individuals to naturally visit your site. Social media marketing then again is tied in with taking advantage of social networks and getting found on them by the opportune individuals. The two of them may appear to be unique yet have overlapping objectives. Fundamentally, they cooperate. This is the reason web indexes are getting increasingly social, and social networks are transforming into significant search engine tools.
The Content on social media Gets Indexed
The correct sort of social media content published on a regular basis can have a tremendous effect on your overall content marketing campaign. Also, when you discover that your social media posts can get crept via the search engine spiders and get indexed, things show signs of improvement.
Social Media Helps Build Authority
Search engines give a great deal of weight to a site's authority, making it a basic SEO factor to concentrate on. According to search engines, if your page or domain has a high value, it has high authority. Furthermore, a superior opportunity to rank above sites with not really solid authority.
Social Media helps Involving Real People
While SEO has a technical side to it, it's not just thing you ought to be centered around. The majority of the blackhat or unethical SEO practices are technical in nature, but neglect to give long term results since they take the “client” out of the equation. These strategies are not about individuals when search engines are explicitly searching for a human touch.
Tip to improve your SEO with the help of Social Media
Get More Quality Links
Backlinks have consistently been a significant factor with regards to a site's ranking in the search engines. Both, the quality and the quantity of backlinks strongly affects how well your site ranks. By concentrating your efforts on better social media marketing, you are bound to pull in the correct sort of backlink openings. At the point when your content has a higher number of online networking shares, it is gets taken note.
Increment the Number of Branded Searches
Developing your audience and building a solid brand is a gigantic piece of any online marketing campaign, social media marketing is also the same. Your social media pages and profiles assist you with making an association with your picked set of audience. With your steady social media updates and by providing quality data to them all the time, they perceive your brand. They know what your identity is and what sort of content you make. Also, beginning considering you to be a trusted source.
Tap Into Local Search
In case you're a little or medium-sized business with a physical address, you can't and ought not to disregard the intensity of local search. Google knows the significance of topography and its pertinence to giving individuals a superior client experience. With a vast dominant part of the Internet clients searching for local organizations on their mobile phones, neighborhood look will undoubtedly develop.
Understand What Your Audience Wants
While the significance of keywords in SEO continues as before, the manner in which they're being explored has advanced throughout the years. Today, finding and choosing the correct keywords includes a solid understanding of “client's expectation”. Without understanding the expectation of the searcher, the picked keywords may not give you the outcomes you're searching for. If you search for “scene photography”, Google needs to know why you did as such so as to serve the most significant outcomes.
There are numerous approaches to find out about what your audience needs, for example, email feedbacks, however, you can do likewise with social listening. By following and investigating the different sorts of discussions your audience is having via web-based networking media, you can pick up bits of knowledge into their wants and needs. This can assist you with making content that takes into account their needs, which thusly gives Google and other search engines what they're searching for.
Build a Strong Audience or Following
Making an incredible product is clearly the initial move towards accomplishing extraordinary marketing objectives. In any case, so as to genuinely consider your service or product a triumph, it is critical to get the message out about it among your intended target audience particularly the early adopters. Keep in mind, if your audience doesn't think about your offering, it's in the same class as not having it.
The marketplace of today is profoundly focused where organizations are prepared to make a genuine investment to get a lot of the pie. Which is the reason you need to place in the required additional push to effectively connect with your intended target audience? The more proactive you are in your methodology, the better outcomes you will see.
In our very own social media strategy, while regardless we use strategy one (deliberately sharing our content via web-based networking media), I've been moving more or our time toward utilizing social to build strategic relationships prompting potential associations. The way that it's gotten substantially more hard to contact an audience naturally nowadays implies we should focus on the one thing social media shows development over practically some other marketing channels: cultivating connections. there are three levels of relationship-building you should focus on with your social media:
Brand fans. This works with both of the past strategies since it will expand the introduction of your content and assemble progressively positive brand specifies via social media. The active social media clients who love your brand are unpaid supporters who duplicate your adequacy for free.
Organic influencers. Organic influencers are social media accounts that have an impact significant to your brand earned in view of real aptitude, authority, and dependability.
Strategic partners. Strategic partners are representing non-focused organizations or persuasive individuals in your industry with whom you can co-make significant content and experiences that influence both of your social audiences.
Author Bio –
Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using equity based crowdfunding sites. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.
Once you have got off the ground with your blog, where do you go next? Because there are so many different strategies out there to take on board not just with regards to the art of blogging, but also driving traffic, the question soon comes, “how can I monetize my blog?” Because so many of us are now looking for a way into earning money from our blog that we have to hit the ground running. And because starting a blog means that we want people to see what we have to say this means that we've got to find approaches to market our blog and now it seems that anybody coming up through the ranks already has a firm grasp on marketing. But for those people to have no idea where to begin what are the ways to monetize your blog?
Affiliate marketing is one of the most popular methods because if you don't have your own products to sell all you need to do is develop content that links to specific products that are already out there. Because there are so many types of affiliate marketing programs it can be a minefield to navigate. This Legendary Marketer review is one approach of many but it's important to note that when you are looking for the right affiliate program that it does link in with the type of products that you are passionate about and is inherently linked to your blog. There is no point in having links to fitness equipment when your blog is all about the travel lifestyle. You must remember that with the content that you're creating the products should be seamless.
While the best ebooks are the ones you create yourself this means that it can take a while to create this product that resonates with your readers. Ebooks can provide a quick pathway to monetizing your blog just as long as you create the right type. Non-fiction ebooks are quite straightforward to create because they don't necessarily require excessive planning like a novel would but you're also teaching people skills that they can use. Promoting your ebook through the blog is easier when you create attractive content. And then by building a sales funnel you can then start to sell your ebook in a more automatic fashion which will result in more effective passive income.
Selling Digital Products
At the same time, you can sell digital products of a similar ilk to ebooks. It seems that many bloggers sell ebooks because it's that right balance of weighty content at a cost that isn't too excessive. But there are other digital products that you can sell such as videos, PDFs, and software. At the same time, you can also sell your expertise via coaching. The great thing about being a coach is that you can charge a lot of money for an hour-long session. But it's important that you diversify your efforts and provide packages that are able to cater to various types of customers.
Email marketing is one of the older approaches but it's still very effective, just as long as you have a list to begin with. There are many email marketing platforms out there that can help get you started but it's a chicken and egg situation where you need to already have the followers in place so you can start to build a strong connection with the readers by marketing your product through them.
Many bloggers go for the PPC approach but this only works if you have huge volumes of traffic, approximately 10,000 visitors or more every day, and even then the income will be minimal. You could negotiate with advertisers directly and use display ads rather than PPC adverts. Again, this is to do with making sure the product is within your specific niche. Because PPC is an expense up front you need to cross the 100,000 visitor threshold to make any significant profit. It's always worth contacting the advertisers especially if they are looking to push your specific product.
Monetizing your blog isn't a megabucks operation at the outset, and as everybody is looking to monetize their blog it's all about finding the niche approaches that suit the brand you're trying to build. Because there are so many different streams of income it's important to remember that you undertake the relevant research to ensure that you are staying true to your blog and your brand. If you want to start monetizing your blog you have to treat it like it's a business.
Whether you’re an experienced WordPress website designer, or you’re just starting, you probably have some experience with images. From choosing or creating the right one to loading it into your media gallery to placing it into your theme, builder, or code, it can be a tricky business. Images are not just important; they’re essential.
A website is nothing without high-quality, compelling images to keep visitors engaged and to keep the aesthetic flow of your web design moving, but it goes beyond that. Pictures can also affect website loading speed, search engine optimization (SEO), and speak volumes about company brand, in both positive and negative ways.
You cannot take this seriously enough; it’s that important.
Website Loading Speed
There are few things in this world as infuriating as a slow website. This is a part of website maintenance that too many people overlook, to their detriment. The entire digital landscape would be completely different if major companies and experienced website designers didn’t make this a priority. Can you imagine using Google, typing in your search criteria, and waiting two minutes for the results to pop up? No, because that would never happen. Google couldn’t survive if their load times were that slow. Beyond that, Google prioritizes load speeds and ranks faster sites higher on search engine results.
Images play a large part in that, because to house all those pixels, image files are large. Most of the time, they’re too large. The trick comes in finding the balance. You need a file size and picture quality that isn’t so big that it slows down your website, but also isn’t so small that the picture becomes blurry or grainy.
Don’t worry. There are many options for optimizing your images, so they don’t slow down your website.
Image Compression and Optimal Sizes
Image compression is the first step. Whether you’re buying stock images online, using the countless license-free online tools, or creating the images yourself, you’ll need to adjust the size. This could be as simple as popping them into Adobe Photoshop and decreasing the image size. If you don’t have Photoshop, there are plenty of other tools you can use.
Other editing tools include:
Inkscape (a free software that allows you to do a lot of editing, including creating vector images).
Gimp (another free software that allows you to edit photos, coloring, saturation, and contrast, as well as decreasing file size).
Canva (a free online image editor with a lot of power).
Phone Apps (like Snapseed or PIXLR, which pack quite a punch.
And many, many more.
The options aren’t limited to just what you can do on your devices. WordPress also has plugins you can download, free and purchased, that compress all of the images on your website for you. Plugins like reSmush.it or WP Smush are just a couple of options at your disposal.
Of course, once you know how you’re going to compress your images, you need to know how far to shrink them. In general, the rule is to try to keep your image sizes as small as possible, preferably under 70 kb. That can be near impossible, though, for larger, full-screen images. So, for best practices, you’ll want to follow this guide.
Blog/Featured Images – 1200 x 630 pixels
Full-Screen Images – 2800 x 1200 pixels
Landscape/Portrait Images – 900 x 1200 pixels or 1200 x 900 pixels, depending on orientation.
Large Square Images – 1024 x 1024 pixels
Medium Square Images – 300 x 300 pixels
Thumbnails – 150 x 150 pixels
Image File Formats
We can go a step further, though, in ensuring that your image sizes are small by choosing the correct file format for your images. The three most popular file formats are PNG, JPEG, and GIF. PNG has become an increasingly popular alternative to GIF, as the resolution is very high, but file size is large. JPEG is a file format that maintains a lot of the original color and serves as a safe bet, but this format isn’t compatible with vector images. Lastly, GIF is a file format you should use for more simple images, like icons and thumbnails.
Regardless of what you’re doing, it is incredibly important to choose the right file format for both aesthetic reasons and file size.
Naming Your Images
You can’t talk about image optimization without talking about naming your files. The best option is to go with something short, descriptive, and to the point. If you can use a search engine keyword in your file name, that also helps, as it will provide a little more juice for search engine optimization.
Then, of course, there are meta tags and meta descriptions, which are similar, but have a lot of power and allow you to use multiple keywords. These are super important when talking about SEO because the correct tags can provide a huge boost and help you rank better in search engines.
Choosing the Right Image
Last, you always need to think about your brand. Whenever you’re choosing or creating an image for your WordPress website, ask yourself: does this image represent my company, my brand, and/or the section, product, or service I’m discussing? A picture tells a thousand words, but are those your words?
Of course, this brings up another critical point. Don’t just throw images into your website, especially decorative images, without giving it a few rounds of thought. They can be aesthetically pleasing, but can also bloat your site, and hurt your website loading speed. Choose your website images wisely.
Images Can Make or Break Your Website
These are just a few ways to optimize your images for your WordPress website, but this is absolutely essential for anyone with an online presence. Like we’ve said, it not only helps with website loading speeds, it also helps with brand identity and search engine optimization. Don’t allow this often overlooked aspect of web design become the thorn in your website’s side.
Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business to get paid the maximum value for their company.