We all know that the success of most software products highly depends on the design. Software development explores unique and fresh techniques to use designs for numerous products. No one can create a great app without considering usability and style elements. The amalgamation of attractiveness and functionality is the standard parameter to measure the effectiveness of the application. Through this blog, you will understand the details of UX and UI, the role of designers, the difference, and creation of a great design template.
What do you need to know about UI and UX design?
#User Interface Design (UI) – To form tangible interfaces, which can be understood and used by the users, we must select the right interface elements like text fields, drop-down, checkboxes, and buttons. UI designers, in small scale forums/companies can conduct the whole process right from user flow to hi-fidelity mockups. In the case of large-scale forums/companies, these designers are asked to specialize in elaborating the layout of a website or app, specifically.
It's more like an access point, where users can interact with designs. The design is a craft that incorporates building a prominent part of the user experience since users are prompt to adjudicate plans, based on usability and efficiency. The best UI design is that which can create an illusion in the users' mind; it should make it seem as though they're not interacting with a device.
Designers should aim at building the interface efficiently, making it invisible and providing the users' portals so they can easily interact with the tasks' reality, directly. A typical example of this design is a graphical user interface, but a voice-controlled feature can be included in it.
#User Experience Design (UX) – This design is for improving the designing satisfaction, including the complete user experience. It appeals to a robust understanding of psychology and sociology, including identification and resolution of the real users' problems. Additionally, it requires tactical skills, user research, usability testing, concept iteration, and prototyping. Apart from that, communication would be the most critical skill for UX designers. We can understand this design as the process of making products, services, or systems that offer significant and substantial experiences to users. It incorporates the design of the process of assimilating and procuring the product, its design, function, and usability.
UX Design also comprises of the essential and beneficial aspects of human-computer interaction and product ownership. The architecture of the sitemap and content is handled by it. The prime function of this design is to make a product that can be customized to meet a user's specific needs. On the contrary, predictable functionality is provided by this design. It's the study of user behavior and comprehending their motivations, to design better digital experiences. Notably, this design is user-centric; consequently, it's dynamic and perpetually modified over time. These modifications are caused due to a change in usage circumstances and a transformation in an individual system.
What do UX/UI designers do?
#UX designers – UX design is the art and science of designing the user experience of a product, right from the beginning to the end. These designers use programs like Photoshop, illustrator, wireframes, sitemaps, and mockups. After completing the usage part, designers finish their products and make them ready for users by testing it.
#UI designers – Designers must know the composition and graphic design to create the best UI Kits. To make an interface shine, designers must have a knack for palettes, branding, and typography. They have the responsibility to convert the requirements into user experience design and concepts. To enhance design suggestions, UI designers conduct design research. They perform the duty of managing design wireframes, navigation maps, and mockups. They're efficient enough in developing well executed and clean design concepts.
The real difference between UI/UX Design:
It should be noted that UI and UX design are two different attributes of a single consumer experience since UI (User Interface) is all about the look and layout, but UX (User Experience) tells you how one aspect functions and how people will interact with it.
For instance, let’s take the activity of driving a car. So, UX denotes the functions of a vehicle such as shifting gears and protecting someone from an accident. UI is the design, color, and interior of that particular car.
UX designers always take care of path creation that systematically flows from one step to the next one. By following this process, they ensure that the product makes sense to the user; while UI designers ensure that each page visibly communicates that path.
UX design is concerned with abstract aspects of the design process, while UI design is all about focusing on the tangible components.
If we try to understand these designs in the simplest way then UI design is the path type that leads us where we want to reach; whereas UX is the feeling we get when we arrive at the destination.
UI defines a series of snapshots in time or has a prime focus on the product; while UX is the center of attention for users and their journey through the product.
UX embraces all the experiences from that one person, with a product and its services; however, UI consists of a medium through which people can interact with a product or services.
How to create a great design template?
Spot the reusable resources throughout your project – While developing apps, a team of designers will create pages and UI patterns that can be shared across several upcoming apps. Here, UI elements describe the best practices on how to design those apps that must comply with company design guidelines and patterns. These patterns can be either developed from scratch or removed from the project. Moreover, they are delivered as building blocks or page templates.
Gather, tune and unveil company-specific resources – The crucial step starts from the creation of a company-specific set of resources, which is a part of Enterprise Design Language. Moreover, at this stage, the UI resources module becomes relevant.
As a company-specific starter app ship the resources – A consistent set of company-specific UI Resources gives the fruitful result when the creation of a new app is also using it. If someone wants to make it happen, they must create the Starter App.
Next loop of the company-branded design language- Enterprise Design Language is a living definition that organically grows and evolves with time. Several updates will affect the enterprise design language; it'll incorporate small updates alongside additional resources and more significant updates, along with a brand-new theme.
It hardly matters whether you're a blogger, graphic designer, developer, or in a completely different field because UX/UI design lends your company a hand and leads you to the pinnacles of success. It's a well-known fact that a happy user is an essential element for success, yet a well-crafted UX/UI design is a hidden gem, and it's the real booster behind profit. As the digital era is present in all spheres of human life, these available designs will build seamless transitions between individuals, and their apps & devices. It's high time to join them and experience their benefits, for your forums or companies.
Author Bio: Nirav Joshi
Lead Developer and Co-Founder @WrapPixel
Nirav is a veteran front end Developer and Designer with close to a decade of experience in CSS frameworks such as Angular, React and Bootstrap. As a hands-on developer and designer, he knows that the right documentation can make or break a project. He co-founded WrapPixel, the design and template marketplace in 2016 to help developers and designers craft beautiful user experiences effortlessly.
The web design industry, like most others, is a competitive one. Every day, more people are learning how to build websites, and old ideas are continually getting replaced with new ones.
To stay relevant and build your business, you have to do things that set you apart from others and guarantee you a steady flow of clients. Here are five tips for building your web design business.
#1 Create a Unique Approach to Your Business
It is like having a unique trademark that represents your company. While focusing on the technical aspect of web design is good, it is vital to build websites with unique features that pertain to you.
Create websites with a unique signature that differentiates your design from others, and ensure it's what those in your target market want.
Note that there are a lot of web designers today, so it's important to bring something different from what everyone is doing.
Aside from designing, treat your clients, and respond to their complaints in a way that speaks to your brand, and the image you want them to have of your business.
#2 Provide Services That People Can't Forget
In building a web design business, especially when you are just starting, set workable timelines for yourself. Always over-deliver, but don't over-promise, and under-deliver.
Being able to deliver on time will give you a good reputation among your clients, and help you get referrals.
Go beyond web designing, and offer complementary services like website development, SEO services, content writing, and digital marketing. Employ people who are skilled in those fields to work for you, and if you are starting your business, there's no need to fret.
There's a vast market of freelancers whom you can hire, and as things progress, you can hire a regular staff if you wish.
#3 Have a Target Market and Leverage Partnerships
In web design, it's okay to be good at a lot of things, but being a jack of all trades does not always work out well. To build your business, you need to focus on a particular aspect of web design and become a master of it.
It means that if you want to build e-commerce websites, you focus on it and train to be the best. When those interested in that field of web design need someone, they'll come to you because they know you for it.
Having a target market would also help you know where to add value to yourself. Note that this does not necessarily mean that you can't take on other web design jobs.
Leveraging partnerships and connections would help you reach other target markets. It means that when you get a job that is not in your field of expertise, you can sub-contract to someone, and split the profit.
Leveraging partnerships helps you maintain your target market while also influencing others.
#4 Build Long-term Relationships
Most tech people tend to ignore the importance of building relationships and marketing themselves properly. A person can be the best web designer with little jobs, while someone who is not as good gets more clients.
The difference between person A and B is that while the other might not be so good, he understands the value of relationships in sustainable business relationships.
Thus, for you to build your web design business, give attention to your clients. Don't just build a website and end it there, reach out after to get feedback and if possible, send thank-you-notes.
It's easier for your old clients to return than for you to get new ones, and they are your number one marketing agent, through referrals. No one can sell you better than a satisfied customer.
You can also create monthly SEO services free or at a moderate fee, and send monthly reports. These two will help you stay in the minds of your clients, and when they need to build another website, your name will pop up first in their minds.
#5 Choose Your Clients Wisely
There's a famous saying that there's a thin line between love and hate. The same applies to people you work with; they can sell you to others as quickly as they can destroy you, so choose your clients wisely.
If you are starting your business, don't be in a hurry to make your mark, and work with everyone that comes your way; be picky. Note that once you've carved your niche and built your reputation, you'll have a lot to choose from.
Thus, have an idea of the kind of clientele you want, and go after them. Also, in building your web design business, don't sell yourself cheap. Be confident in your skills, and have a fixed price.
Most web designers work as freelancers. If you fall in that category, ensure that you get half pay before you start building the website, and before handing it over, you get full.
Try to have face-to-face meetings also, as people love to have a picture of who they are dealing with. It does not have to be a physical meeting; it can be done virtually with video conferencing, and still, serve the same purpose.
Building Your Web Design Business
In addition to the five tips mentioned above, don't just build websites, add value to your business. Let your clients at the end of the day feel like they received more than a site, and remember it's not about what you want, but what your client needs.
Author’s Bio: Cheryl Hearts is a writer and journalist from Boston, Massachusetts. Her passion for writing started at an early age and evolved during the high school years. She enjoyed creating her own stories, so she decided to make writing her career. After earning a degree in Journalism, Cheryl started running her own blog CherylHearts.com where she’s covering topics of great interest to society.
Designing a website is more of an art than being a technical exercise. If you have been into website designing then you would probably know better what I mean. Designing a website requires the channelization of your organizational sense and effective space management. Thus, it’s a task of precision.
The fact that the designed website and especially the home page (and other web pages) carries the first impression of the business/ firm in the mind of the user makes it even more challenging for the designers. Hiring a website designing company thus becomes a need. A best website designing company ensures you of getting that precision, skill and efficacy on board.
However, if you look from the perspective of a web designer then they have to face challenges on a day to day basis as a part of their work. One such challenge is that of designing a website with extra-large footers. This challenge is put by business/firms that have a good number of services to offers or want to spell out more to their visitors about the business.
To handle these challenges all you require is knowledge of some smart techniques and their effective adoption. Well, the adoption part is upon you but the knowledge part is surely on us. Yes, you got that right, we are now going discuss the way through which you can effectively design extra large website footers. So, stay tuned.
To accommodate too much in the website footer without messing it all up you can use the columnar arrangement technique. This is a simple and effective way to build those extra-large website footers. Just make hierarchal columns and arrange stuff under them accordingly. Keep mind of the spacing part and the rest would look good.
Get It Done With Contacts
This works effectively when you have less to accumulate on the footer and yet want something large there. Fill the region with contact information and spice this up with a contact us form. This would be one effective idea for two big reasons:
One the clients/users can get the contact information easily to get in touch
Second you can generate leads through the use of contact forms
Thus, a win-win situation for the business point of view.
Using Social Media Power
Social media is the common street of the global village these days. All the digital marketing strategies keep social media at forefront. Similarly, you can utilize the power of social media connections in your website footer. Add your social media connects at the footer. Well, you anyways are going to add them on the website. So, why, use them as distracters on the top of the web page when they can be assets at the end of it.
Get The Logos And Graphics Do The Talking
Logos are the identity of a business. It is the one way through which the users/clients recognize the brand/firm. To make the image of logo printed in the mind of users get it right there (well it would obviously be there on the top) on the footer. But note that it should not be alone at the footer add an attractive graphic (in sync with your business and domain) with a contextual sense. This would probably be one of the fines way for designing the extra-large footers.
This one can be the idea for websites that deal with sharing, posts, idea, blogs, etc. Content marketing is one effective element of digital marketing. To fill the space down there with multiple-content slides/slabs can be a good idea. If you don’t want to fill it up with content then have a mix of content with other elements (mentioned above).
You can also opt for e-mail marketing if you feel that goes well for the type of business for which the website is being created.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Web Design, Lifestyle Design, Branding Firm, Exhibition design etc..
The web is the king if we talk about presences these days. With everything going online those who are not online are almost negligent from the main scene. This stands true especially in the case of business and commerce where e-commerce is the new normal.
To have your business online is no more a luxury rather it’s a necessity and need of the hour. Firms commonly hire e-commerce developer to get their websites online to get a digital presence for their business. However, to hire ecommerce developer and get a website built is not enough.
Yes, you read it right having a website is not enough. You must have a website with good web design. If you are planning to get your e-commerce website built then you can’t neglect the designing part of it.
Well, if the lack of web designing knowledge is troubling you then don’t worry. We would cut your task of searching and study. We would now discuss those 7 web designing principles that you must know to get your website on top charts in 2019.
So, don’t miss it if you really care about your business and are interested in driving some serious profit online.
The Call To Action Buttons
The Call To Action (CTA) buttons are the revenue drivers on your website. Thus, you can’t neglect them. While designing your website take care that the position and color scheme of the CTAs is such that it is not overshadowed by other elements. Other elements must be in support of the CTAs and CTAs shall be clearly highlighted.
The Craze For Speed
What if I say you have just 3 seconds to impress or lose a customer/client? Well, that the time it takes a user to switch to another website in case your webpage is not loading. Speed is at the core of this digitally connected world. So, if you want to get those viewers to stay at your web page you need to ensure that your web design is such that it supports fast loading.
The sole purpose of the web page is to be user-effective and user-friendly. Your web design shall reflect that user-friendliness. Say for example the one-page checkout, video descriptions are elements that make the website and engaging. Your web design must accommodate such elements.
Watch Out For Hot Areas
User activity tends to be more on a certain section of the web pages and is not uniform throughout on a single page. You must study those hot areas on your website with tools like heat map analysis. Put those user searched elements on these hot areas when designing the website.
Optimize the content especially the images on your web pages while designing the website. Also, make sure that you take out all those bad links that give 404 error or similar kinds of results when a user clicks on your URLs.
Artificial Intelligence (AI) Touch
Artificial Intelligence has emerged as the next big thing in the domain of web technology. AI would play a major role in website design in the near future. As of now, you must adopt a website design that is accommodative with AI tools like Google Assistant, Alexa, etc. A chatbot on your web page is another attractive feature that you can add in this context.
Mobile Is Here To Stay
The dominance of mobile in accessing the net is going to stay among the internet users. With close to 90% of all the global internet users preferring to have a nice viewing experience of a website on phones you can’t miss the trick. Your web design must be such that website loads smoothly and looks as attractive on mobile as on any other device. Cross-browser compatibility is another thing that you must consider while chalking down your web design.
Take these tips into consideration and put them to action the next time you modify or develop your website. Till then stay connected and share your views with us.
Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.
We already know – or at least we should – that unless businesses have a strong online presence, nowadays, it’s almost like they don’t even exist. That’s why every modern business owner has to do everything in their power to ensure that they build a strong presence online where they can reach greater exposure and a wider audience.
But no matter how strong your online presence is and no matter how active your business is on marketing channels, such as social media, all of it will be more or less in vain if your website is lacking in design. Not only can a poor web design deter potential customers, but it will also hinder your attempts to become more relevant in the online realm and create a better relationship with search engines in general.
That being said, let’s see some of the reasons why great web design is absolutely crucial for your online business success.
Because first impression matters
Just like you would get all dressed and dolled up if you’re going on an important business event because you want to ensure that you leave the best possible first impression you should aim at achieving the same effect with your website design. While it is true that plain and simple is the best way to go when presenting an idea to a wider audience, the fact of the matter is that people are very visual beings. What this means is that we enjoy seeing beautiful things and we generally strive towards attractiveness. Needless to say, the better the first impression your website leaves on your audience, the more of them will choose to do business with you over your competitors.
Because the SEO struggle is real
There are numerous web design elements that influence the way you publish things on your website which in turn determines how your website is being indexed by search engine spider crawlers. All of these determine how search engines see your website and process the information found on it, which affects the way they choose to rank it. Therefore, you need to make sure that the SEO fundamentals on your website are top-notch if you want to make sure that they are aiding your SEO efforts, not hindering them.
Because you want your audience to trust you
Furthermore, the trust your audience has in your business is something that can’t be bought. Rather, it is something that requires hard work and dedication. By ensuring that you do all in your power to present your audience with a safe online environment, you’ll guarantee the long-term success of your business. That’s why you should invest in making your website easy to navigate, visually engaging – but not overwhelming – and, most importantly safe. That is the key reason high-quality companies choose to secure their websites with an SSL certificate, offering their audience a safe browsing environment, while at the same time securing their website from unwanted and malicious attics and infiltrations.
Because customer service should be your main concern
Website design can also let your audience know what they can expect from you as a business. Simply put, if you don’t put enough effort into your website design that can let your audience know that you won’t put much effort into them either. Think of it this way – your website works as your online customer service representative. If the representative is well-kempt, pleasant and happy to help, consumers will feel more inclined to do business with your brand as they will know that they have someone to rely on in case anything happens to go wrong. However, if your representative looks tired and unwelcoming, chances are that people will simply turn to someone better, i.e. possibly your competition.
Because you want to do better than your competitors
If you’re still looking for reasons to up your web design game, here is the final one: Your competitors are already using it to their advantage. If none of the previous reasons were enough to sway you, chances are that you’ll at least care about this one. Simply put, the goal of every business out there is to be the best of the best and your business should be no different. Therefore, check out your competitors’ websites, see what elements of their design you like and find appealing and customize them to fit your own business’s narrative. This will be the thing that will set you apart from the rest of the crowd.
These were, of course, just some of the most important reasons why you should invest in stellar web design. However, if they were not enough to convince you, chances are that nothing else will.
If you are looking for a post that breaks down how to build a website from scratch in a detailed step by step guide, then you're in the wrong place. However, if you are someone needs a website for their business, and want to know exactly what to ask for when commissioning a site, all you need do is read through the five categories below.
The first thing that you need to ask for and have an understanding of is UX, short for user experience. What this relates to is how the person accessing your website will use it and get the most out of that experience.
What that means is that this part of web design is related to creating the infrastructure of your site, including things like wireframes, user flows, and task flows as practical as possible. This being something that will require extensive research, critical thinking, and testing from your design professional.
In fact, it is a pretty complicated process, but what you need to remember when it comes to UX is that this stage of the design process is all about making sure the people that you want to most use your website are considered and factored into the way it's created. Something that is used to help improve customer engagement and interaction and so can positively affect your business.
UI or user interface is another element of website design that those commissioning a project will need to know about. In fact, you will often hear of UX and UI being talked about in the same breath as they are closely related.
However, UI differs from UX in that it is primarily focused around the visuals of a website, something that means it has a lot in common with graphic design. In fact, the critical areas of UI that those commissioning a website need to be aware of include branding, layout, and even the icon and illustration styles that are used.
Apart from UX and UI, there are other things that those looking to have a website created for their company need to have a good grasp on. One of these things is SEO or search engine optimization.
SEO is the process by which websites are found and displayed by search engines such as Google. Of course, this is a prime concern to all business owners because they will absolutely want their company to be found easily by potential customers.
In fact, research has shown that those businesses that are able to use SEO to get their business displayed on the first page of a search engine will have the higher rate of clicks thoughts than any other page. Put simply, this means if your business shows up first, you are likely to get the lion's share of customers.
Of course, there are some things that aren't directly linked to web design that you can do to improve your search engine ranking, such as use an SEO agency for content marketing. Although, it is also vital that SEO be factored into the design of a website at its creation as well, as this can help to strengthen your rankings and ensure our business always ends up above your closest competition.
Those commissioning a website will also need to consider what type of images they want to include, something that often sits just outside the realm of UI and in its own domain.
In fact, it is crucial to carefully consider the use and style of images displayed on your website because not only will they set the tone for what you are trying to convey, but they can also provide an added layer of engagement and interaction as well. Something that once again will have a massive effect on how successful your website is.
Finally, if you are looking to get a website created for your business, you must also understand that it will not only be viewed on people's desktop computers. In fact, the vast majority of users will access your business's site on a mobile device such as a tablet or smartphone. What this means is that it's imperative you check that the person that is designing your site will include mobile optimization in the package they are offering.
In fact, if they don't, then you will need to ensure that you specifically request it. Otherwise, you could have the best looking and performing site, that can easily be found, but that ends up looking awful for most of the people visiting it. Something that certainly won't do your business much good!