by Nick Throlson | Jun 4, 2018 | Web Design
You have an excellent logo and a strong brand, however, how well would you say you are utilising them?
Once your high-quality logo is designed and prepared to go, it ought to show up on all your branded material, including your WordPress site. Usually, there are three schools of thought as to where logos can go: in the upper left, top-centre, or top right corners of a page.
Here's our short list of logo placement best practices which will enable you to lift your brand and your business visibility.
Logo Placement Guidelines for the best Logo placement best practices
Attire
Placing logo in your staff uniform is one of the logo placement best practices, coats and other garments that features your brand hues as well as your logo. This strengthens your Best Brand Development and makes it simple for the audience to distinguish representatives. It's likewise shrewd to wear logo attire to occasions and exchange shows to expand your brand past your four dividers.
Logo Positioning in Business Cards
People still love to exchange business cards, so ensure you have some embellished with your logo, slogan and contact data. It's smarter to offer even a straightforward card than none by any stretch of the imagination.
Logo Placement in Business Forms
It sounds self-evident, however, ensure your logo shows up on business forms like invoices, packing slips, receipts, and many more.
Use Company Logo in Mugs, Water Bottles and Koozies
Everybody's centred around remaining hydrated nowadays, and espresso fills work environments. Get some additional promoting oomph with logoed items like mugs and water jugs to use as expressions of gratitude or as giveaways in your public expo or expo stall. What's more, bear in mind the koozies, as well!
Use Logo in Corporate Branding
Your signs and banners are presumably the most evident spots to put your logo. Ensure the picture is sufficiently massive to be discernable at separation, and that you pick textual styles and hues that can without much of a stretch be perused when cruising by. Bear in mind to hang signs and banners in noticeable sight lines.
Stationery and Mailing Labels
Letterhead, envelopes and mailing names are pure vehicles for passing on your brand. Past the logo, pick a paper stock that is by your brand esteems, as reused paper in case you're eco-cognizant. This shows you walk your discussion.
Logo Placement in Ads
If you go to public expos, you'll require a lot of promotional giveaways. Pick choices in light of what your customers and prospects can utilise or need, and how incredible your logo looks on the item.
Totes
There's no telling what number of shabby totes get left at scenes or in lodging rooms after occasions, yet a high-quality tote or protected pack dependably gets brought home since it confronts rehashed utilise. That makes it an announcement for your business.
Take Your Branding to the Next Level
Here are three more approaches to expand your brand
1. Themed Items: Jason Parks, proprietor of Columbus, OH-based digital promoting organisation The Media Captain, utilises branded amplifying glasses is counted as logo placement best practices. "Since we're a pursuit office, this strengthens our centre message. An amplifying glass is additionally a remarkable thing that not many individuals have any longer, so they'll be less disposed to hurl it."
2. Office D?cor: "If you have an open confronting business that is regularly visited by customers, it's an awesome plan to mirror the brand hues all through," clarifies Juily Gite, an outline specialist for Staples? Design Services. "Little touches ? like having the greater part of the espresso mugs in brand hues, or a complementing floor covering in the door ? demonstrate cohesion and polished methodology over the business are counted as logo placement best practices. At the point when a customer strolls through an office space and sees the brand hues rehash, they get a feeling that everything is in agreement. Try not to try too hard, however. A few businesses go somewhat insane and paint their office dividers in brilliant hues to mirror their logo, and it can overpower for guests and representatives alike."
3. Social Media Profiles: Don't neglect to brand your digital business. Utilize your logo as your social media symbol or company profile picture to guarantee that each customer presented to your social media page sees that logo. Furthermore, use the headers on Facebook, Twitter and YouTube, which enable you to share pictures. "By utilising the space accommodated a bigger header picture, brands can join their hues as well as logo, a little advance that transforms their social profile into a branded channel," Gite clarifies.
Conclusion
Following above logo placement best practices will help you to manufacture your brand more in public. Feel free to share your thoughts on the given below comment box.
by Nick Throlson | May 29, 2018 | Web Design
Java has been at the center of software development for a very long time and it doesn?t seem to be stopping any time soon. The reason it doesn?t get outdated is that it evolves faster than it gets old. Plus, there is the immense versatility that makes it the go-to choice for solutions that require many dependencies. From web and mobile apps to IoT and enterprise solutions, there is hardly a domain that Java hasn?t touched and left its mark.Yes, it did pause on its track for a while. Java 8 was a very popular version- upon which most of the applications still run. But as it seemed, Oracle forgot about it for a while thus updating it only after 3 long years! Now the Java 9, as you would expect, the best Java has ever been and here are 5 things you should know about it:Release Cycle
No matter how good something is, if you leave it for a long time, it will deteriorate (except wine of course!). The problem with Java release cycle was that it followed a ?feature-driven update? meaning an Oracle will work on new features and fixes and when they are done, they would release the next version. As you would expect, with no time timeline, it would continue to perfect those features without the regard of those millions of developers suffering from existing problems.Java 9 was one suchlast update. Every new update will now follow a time-driven update, which means a new version will be released every 6 months and will include features that are ready by then, leaving the others for the next release.Modularity
Java is old, very old. Over the last 2 decades its platform has grown tremendously and because it relies on runtime library, classes getting entangled are something we have witnessed. Plus, as we had no other way to encapsulate those classes in JDK, that forced developers to turn to external libraries. Java 9 has now overhauled that entire structure by dividing JDK into 90 different modules. The classes can be encapsulated and packages of module accessed by another only if it is explicitly exported. This makes the life of developers a lot easier and large applications more structured as they can easily keep track of all the dependencies.Security
In recent years, Java has come under massive security attacks. So much so that many browsers started outright blocking it! Many of those attacks exploited one serious vulnerability- data serialization. With Java 9, developers now have the option of filtering them into a black and white list, thus making applications much more resilient.Additionally, there are also many network related security improvements- which is important given its usage in IoT development services. It now also supports stapling of certificates.Performance
If you have a lengthy code of Java lying around, try running it on Java 9 and you would realize that the performance has taken a significant jump and memory usage has taken a slide. It is due to the fact that now every string that can be represented by ASCII code requires only one byte of storage and because most of the strings used in coding are standard strings, it drastically brings down the memory required by the program and improves performance.Efficiency
It?s every programmer?s nightmare to compile and execute the entire code to test the behavior of even small snippets. Especially at a time when most of the frameworks offer a live-reload feature, Java web application development had started to seem a bit outdated. But Java 9 has introduced JShell where you can directly enter snippets of code to view output instantly.Also if you are frustrated by the time and effort it takes to create Collections, Collection Factory can help complete the same task with a single statement. by Nick Throlson | May 19, 2018 | Web Design
We believe you are not a web designer or if you are a designer, we believe you are a fresher and we consider this post is specially written for you people to help you understand what the necessary things you need to know to build a new website and important things you should provide to your website design service provider for better as well as efficient design. It might be that you are going to conduct a Wix and Squarespace comparison, or you are simply going directly to a professional designer, either way you need to know what it is you want. This post will help you with some tips as well as resources to expedite the alpha and omega of the web design process.
There would likely be some questions in your mind along the way, so it is better to manage them prior to the meter is running. Here are the nine most important things you should provide to your website designer prior to starting a web design project.
Website Design in Detail ? When you search your website typing a keyword, would you see your site on the 1st page? While building a website, you should see this thing, because ranking is important. You are building a website not just for building a website, but for many things you should keep in mind. You discuss with your website design team or the website designer in detail about the CMS or which in which to understand the appropriate design functions.
Visual Sitemap ? A visual sitemap is nothing but a thing that helps you organize what pages you need or wish to have on your website, and in which order you want. This type of sitemap not only allows web designers as well as developers to quickly and efficiently plan a website project by showing a flowchart of the total project but also other things, like page trees, web content, and pages.
Main Menu ? The main menu is no other than a menu that needs to have in a website. A navigation structure that you wish to have on your website, which should be with a page name that typically hovers across the top of the home page of your website.
Logo ? Important thing no doubt. A logo is nothing but a mark or stigma that says something in short about your company, products, or services you are offering. It is an emblem that your business name or brand use that helps recognizes you quickly with a graphic as well as typeface style.
Theme Colors ? When you are designing a website, or you are hired a website design company to design it, you should consult with them about the color of the website or the theme of the website which is the primary concern of a website, be it for an individual or business website.
Fonts ? Fonts of a website are no doubt important because visitors visit a website not just to see the design of the website, but to see and read the products and services. Your product description should be written with good fonts so that your visitors can understand them quickly. If you do a quick Wix and Squarespace comparison you will find that while Squarespace offers a bigger selection of fonts for your site, Wix makes it considerably easier to install custom fonts on your website.
Page Copy ? Page copy denotes many things, yes it denotes blog, article review, and anything that you wish to write about or for your website. This is one of the most important tips next to the spelling checker to your copy that helps overcome your visitors to understand to speak and rewrite. Much software available to page copy, you can discuss with your designer to make it simple and lucid.
Videos or Page Images? A successful website these days use images as well as videos that speak to the customers and help them understand what products or services they are going to get. Tell your website designer to use relevant images or videos on your website to boost your website user-friendliness.
Contact Form ? It is essential to know about a contact form, what would be the form structure and other essential things. The kind of form you want to see appear in your website for the visitors. Exempli gratia, you have in mind some fields that you want to show on your contact form, Mr. or Mrs. or Ms etc. You can say your designer using the following things on your contact form.
Putting these all together you will be able to design a wonderful user-friendly and search-engine friendly website that your visitors will certainly appreciate. You can give your web designer these tips to help them to develop and design the site in such a way that could be useful and serve your purpose. When you show or discuss these important 9 things with your website designer, your website would be launched in a reasonable time frame for sure. It would not cost that much high to share the details, better you show or discuss with them beforehand.
by Nick Throlson | May 17, 2018 | SEO, Web Design
The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common?mistake the inexperienced?business?owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO?experts constantly point out - there is an essential and natural link between the site?s design and it?s search performance. So let?s take a look how can you make this interplay happen and make the most of it.1. Yellow Brick Road
In today?s ever-growing?competition the battle for the user?s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in?the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite?because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz?you need to include the yellow brick road?that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult?to use your customers will quickly get frustrated and look for the ones with greater usability factors. That?s why your design's navigation is crucial for SEO?- with a proper guidance people will stay longer on your pages, share them with friends and you?ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.2. The Cobweb
Your users are not the only ones who need to have open roads before them - you need to knit the cobweb for those little crawling spiders?because they?re the ones who can make your website discoverable - or not. These search?engine bots in charge of?indexing are sophisticated, but their ability to discover?content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don?t exist - your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective?of design and crawlable from?the perspective of SEO. That?s why you need to keep your most important content high up and then?build subcategories from there.3. The Wizard
At the end of their adventures in the land of Oz, Dorothy?and her friends realize that the great wizard?is just the man. Nonetheless, they don?t end up empty-handed. The presents are simple, but they?re just what they were looking for. In the same manner, beneath all that eye candy on your website,?there?s a content. It is an indication?to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results - the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content?is crucial. You need to know the purpose of every page, what is?the information?the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before?you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.4. There?s No Place Like Home
Although we?ve promised you the tips for nailing the design and SEO, that doesn?t mean you won?t have to maintain the world you?ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign?has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn?t mean you?ve done anything wrong, things?simply need?to be updated to satisfy new standards. That?s why it?s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable - if you redirect things wrong all the SEO value you?ve been building?will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and?other relevant information) are left behind.We live at the times of short attention spans so strong visuals are necessary, but they mustn?t become?the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change.?Only if both - spiders and searchers - can find their way around you?ll be open?for business.
by Nick Throlson | May 7, 2018 | Web Design
Web design should not be taken for granted if you want to optimize your website better to crawl up in the search engine rankings. Your business website is one of the crucial marketing tools you can rely on for your success. You cannot imagine the growth of your business without the support of online marketing. Statistics show that around 90% of customers rely on online business websites before they make a decision about buying something.Most consumers consider reliability, easy accessibility of a site instead of artistic websites that load and respond slowly to the queries of them. Many of them also have an eye on the reputation of the business website online before making a purchase.Don?ts of web designWebsite design for online business is not a cake walk. You may hire a website designer to design your site or design a website by yourself, but take care that you don?t do the following blunders that hurt your website rankings badly.- Lack of planning
Lack of planning is a serious error that impacts your website rankings. ?The website that starts without serious planning or fails to address the targeted audience will prove to be a white elephant for your business. You should know your targeted audience and should intend to address their needs, preferably by visual media. You should have an idea about social needs and social media behavior of your customers or your targeted audience. You can make a study of top 10 or top 5 business websites to plan your website design in a better way and thus, succeed to enhance your website rankings.- Too artistic
Most of the website designers commit the mistake of designing their website in an artistic approach. This may decrease the chance of easy access for the users. Don?t be too clever to design your website. You should address the needs of the users without showing your aesthetic sense to them. Everyone makes use of the internet to gain knowledge according to their requirement. Customers may not fall to your artistic approach but they rely on the value of the content you provide them on your website.- Less scope for development in near future
If your website does not have the scope for development according to the future needs, your website will move down in the search engine rankings for sure. Regular modifications and updates in the mobile version of your site is an important thing you should focus on to enhance the traffic to your website. Otherwise, your customers will start ignoring your site. For example, if you have updated your website a year ago, the number of unsubscribes will be 5 percent more than expected, according to statistics.- Poor content
Poor content may badly affect your business. If you and your staff do not have good writing skills, you can hire a writer or use content services like Caffeinated to get the work done for you. Poor content or keyword mashup in the content is a serious issue that badly hurts your website?s rankings.- No Terms of Service
If you do not provide any terms of service on your website, legal issues may affect your performance. Generally, the terms of service are included on the last page of the website. Generally, content on the internet faces threats of malware and hacking. To prevent legal issues related to the content and the individuals or firms that use your content, you must include terms of service on your website. Indicating the terms of service on your website is helpful to prevent the legal issues a large extent.- Contact details not included
Not including proper contact details on your website may impact your goodwill and SEO rankings. This will be a sign of negligence on your part. Remember to check your emails regularly. It is also a good idea to maintain a blog to contact your users regularly. Keep in mind to post only relevant content on the website to gain more customers as well as to maintain the existing number of loyal customers.- Poor image quality
Poor image quality is a big no if you really wish to enhance your website rankings. An image can communicate more than a written post of 1000 words. It is better to use your own images than to use stock images. The stock images are not considered good for SEO and may also cause legal issues sometimes. In fact, your own images can convey the real identity of your website better than the stock images used by someone. However, if you use stock images, you should purchase them to stay away from any legal issues.To conclude, rapid changes in the technology, increase in competition at massive levels, and loading speed of your website may impact your website rankings. Avoiding common mistakes and quick adaptability to the changes in the market trends is the key to success in the improvement of your business website rankings.
Java has been at the center of software development for a very long time and it doesn?t seem to be stopping any time soon. The reason it doesn?t get outdated is that it evolves faster than it gets old. Plus, there is the immense versatility that makes it the go-to choice for solutions that require many dependencies. From web and mobile apps to IoT and enterprise solutions, there is hardly a domain that Java hasn?t touched and left its mark.Yes, it did pause on its track for a while. Java 8 was a very popular version- upon which most of the applications still run. But as it seemed, Oracle forgot about it for a while thus updating it only after 3 long years! Now the Java 9, as you would expect, the best Java has ever been and here are 5 things you should know about it:
The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common?mistake the inexperienced?business?owners make is to design a website right away and worry about the 
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