The goal of any dating app is to find a
suitable match based on one’s interests, values, and preferences, and different
dating apps use different approaches to achieve that. While some apps are more
overt with the expression of intentions, others use algorithms based on your
profile to come up with the best possible matches.
Still others take an entirely different
route and come up with creative and innovative ideas like taking a personality
test, or sharing movie likes or simply hooking up with people you walk past in
the street. So, what’s so different about Tastebuds?
About
Tastebuds
Founded by Alex Parish and Julian Keenaghan
in 2010, Tastebuds is social networking website with a location-based iOS dating
app that matches people based on their musical tastes. The app can be used on
iPhone, iPad, iPod Touch and your computer with a simple sign up process. Tastebuds
has recently acquired Moosify- a yet another dating app based on music bringing
along 100,000 users with it.
Wondering,
why a music-based dating app
Music is a universal language understood by
one and all. Whether you’re at a disc, a birthday party, an event or a wedding,
music plays an integral part in creating the right ambiance and offers a great
starting point when meeting someone new.
Studies have shown that people affiliate musical taste withholding certain values, and Tastebuds simply taps this power to offer you a common ground to begin the conversation. It acts as a brilliant ice-breaker offering information about someone’s personality in a subtle yet personal way. Hence, your choice of music offers others a little taster of who you are avoiding the awkward small talk.
How
can music be shared for dating purposes
The success of Tastebuds can be linked to
its unique focus on music and its continuous efforts to add new ways to share
music and connect with people.
Tastebuds helps discover what other users
with similar interests are listening to and has features like sending your
match a mixed tape or appreciating their music taste. It also uses location and
suggests matches near you. Users can also view how many common artists they
have with others.
In 2012, Tastebuds launched a Spotify app helping
users to share tracks and playlists with new people on the music-streaming
service.
To access music on the website, Tastebuds
offers a Youtube powered radio button to listen to the songs posted by other
users with similar music taste and to check out their profiles. Users can send
a song to someone to begin the conversation. When looking for matches, users
can also manually input their favorite bands. Is that all?
There’s
something more to Tastebuds
The best part of this dating app is that ‘dating’ here is not a necessary evil. The app can simply help you socialize and meet people with similar tastes. You can even simply explore new music, find concert buddies or friends, and the app is FREE to use and join. Contact us if you want to create a mobile app like Tastebuds.
Conclusion
Tastebuds believes that meeting new people
through music has the potential to mark the beginning of a long-term
relationship. It’s a free-to-use location-based dating app that matches people
based on their music interests and comes with a few monthly premium plans with additional
features. With an easy sign-up process, the app’s user interface is cool and
relaxed without posing any dating compulsions, letting you simply explore and
make new friends.
There are plenty of technological advantages that have developed that can significantly aid the progress of a business. One of these technological advantages is marketing software. Marketing software is a software that optimizes the process of gaining new leads, creating and executing marketing campaigns for audiences, and converting these leads.
To help you grow your business to new heights, marketing software is a great tool that can level up how you do your business. On that note, what are the important features of marketing software that business owners who haven’t used one before have to look out for?
Look no further than this article as it will provide you with the seven important features that any decent marketing software should have. Use this article as a guide before you purchase any marketing software and you will find the best marketing software for your business soon.
1. Marketing Data Analytics
Marketing campaigns and efforts rely heavily on research and data about customers or target audiences. When a marketing campaign launches without thought to the needs and wants of target customers, then it can end up a flop. Thus, decent marketers make sure that their campaigns are data-driven.
On that note, marketing software that you would want to install into your business are the ones that not only provide marketing data analytics but also provide the right ones that can help you optimize your business operations.
When you equip yourself with marketing data analytics, you will get to know your clientele better. You will understand which parts of the customer journey are most relevant to you. Thus, creating marketing efforts that actually hit the mark, both for your business goals but also in terms of what customers want from you.
2. Visual Editor
Although a lot of people don’t want this to be true, looks are an important part of marketing. Aside from that, first impressions usually last. Thus, it is important that upon opening your email, your clients should see visually appealing email structure.
The marketing software feature to look for to help with this problem are visual editors built into the software’s system. This way you don’t have to configure this task in another device and encounter portability issues.
3. Customer Relationship Management Functionality
Marketing is banking on your business’s relationship with its customers and it is important to be able to optimize the process of curating relationships because this process can take a lot of time and effort.
Luckily, lots of marketing software have CRM or customer relationship management functionalities included in it. CRM functionality improves relationships with customers and is a great contributor to a business’s higher conversion rate.
There are many tools in marketing software that address CRM issues which is an important feature relevant to all businesses, particularly spa and salon businesses.
4. Email Marketing Made Easy
Email marketing may feel like a relic of an older time but it still continues to be successful to this day. This is especially successful for more mature target audiences so investing in the right marketing software that incorporates email marketing strategy is still important.
Email marketing is a very good way to boost your customer acquisition, it can also provide help on remarketing, promo announcements and exclusives. This is why email marketing functionalities should always be on marketing software.
5. Social Media Integration
Social media platforms are a great medium for communication between business and their target clients. This is why marketing and advertising professionals always try to shift from traditional to more digital marketing and advertising efforts.
With that said, your marketing software should have the capability to integrate social media into its system. This can help optimize the process of engaging with clients and improving customer relationships.
Social media is an important avenue for businesses to capitalize on and it is the key to personalizing customer experiences.
6. Real-Time Alerts Capability
Back in the day, metrics and other analytical reports are often made after compiling data through a certain period of time. It provides a macro view of the business’s dealings but it isn’t very effective in addressing problems as they happen.
With real-time alerts, you address the issues with monthly reports. You will be able to view what areas of your business are lagging behind and which ones may need your utmost attention right at the moment.
Thus, if you are looking for marketing software to better your business then look for one that has real-time alert capabilities included.
7. Autoresponders (Automation)
Technology has improved so much in the last couple of years that it has automated a lot of business processes for people. This trend of automation is evolving still and one of the results of this evolution are autoresponders.
Autoresponders are artificial intelligence coded or programmed to respond with pre-made messages based on the inquiries of people. It can save you a lot of time from answering frequently asked questions and can improve your response rate overall.
Simply gather FAQs and set up an auto-response for each question and you are good to go.
8. Analytics & Reports
Mentioned beforehand is the need for marketers to have data on-hand to create truly masterful and effective marketing campaigns and having the right ones to boot. On that note, marketing software does not only include marketing data reports but also other important analytics relevant to your business.
It can keep track of inventory levels. It can give you supply reports to let you know which products, based on historical data, will need a restock to keep up with previous demands. There are also sales-relevant reports and more.
There are many more reports available like this that aren’t only marketing focused. Thus, if you plan on purchasing a marketing software for your business, look through the analytics it is able to provide so you know which ones are right for your business goals.
9. Paid Search
It is vital for a business to invest in marketing efforts from different channels to be able to reach the right audiences. However, the problem with this is that it can be quite a hassle to keep moving back and forth between these marketing and advertising channels.
If you are looking for marketing software, then do look at its external program integration capabilities. When all of these programs are seamlessly integrated into one source, you can have an easier time managing all channels in one place.
This way, you gain a better perspective on your paid search channels specifically and your marketing campaign efforts generally.
10. Content Marketing
Content marketing is crucial to the improvement of your engagement in your business’s websites. The task of leading customers to your website is one thing, but making them stay for a long while is another. This is why content marketing is the key to keeping customers engaged with your brand.
Marketing software can help make this process easier and optimizes the content marketing efforts of your business.
11. Compliance Is An Important Feature
When investing in marketing software, make sure that the software that you choose avoids spreading and sending spam emails to your client base. This is not good for your business and for your customer base as well.
Make sure your software complies with this so that your company is not associated with spamming. Plus, your emails won’t filter out of the inboxes of your clients.
Whether you are a spa or a salon business owner, no matter which clientele you serve, you can save time and effort when you have the right marketing software in your toolbox. Zensoft, a salon marketing software Philippines provider, is an excellent addition to your business and will be instrumental to the leveling up of your business.
Nonetheless, whatever software you choose, it is crucial that you make sure that they have the right features and that they align well with your business type and how you do your business. With the features listed above, you will be well-prepared for any marketing obstacle headed your way to make sure your chosen software has these capabilities.
Having an excellent site design isn't just about the awards you've won. It isn't about having a colorful web design either.
The truth is, it's about the experience users encounter the moment they step foot in your site and accomplish what you want them to do.
The primary goal of your site must be to create new leads and drive revenue to your business.
Increasing your site's conversion rates is crucial. After all, having an excellent conversion rate is the very foundation of having an increased sales volume.
In this post, we'll discuss easy to execute design tips that have the power to drive conversions to your business.
Are you ready?
Let's dive in.
1. Be Clear on What You Are Selling
One of the most crucial aspects of web design is to be clear to your customers on what you are selling.
You also must have a unique selling proposition that's evident in your design.
After all, having a unique selling proposition is what will differentiate your business from the rest.
That's also what you're trying to sell to prospective customers ‒ creating a unique service experience that will make you stand out from the rest of the crowd.
2. Website Navigation Should Be Simple and Understandable
Ideally, create a site that has a simple user interface with a navigation design that's simple.
Navigating through your entire website should be easy and straightforward ‒ devoid of any complexities.
If you have a site that's complicated to navigate, most users will find it stressful on their part. As a result, they're less likely to make a purchase.
So, ensure that you make your navigation scheme simple. Try to lessen the total number of clicks a user has to make to be able to make a purchase.
3. Perfect Your Call-To-Action
If you want users to complete specific actions, then you need to tell them to do so. Just see to it that you know when, where, and how to tell them.
Because of the wealth of information online, web users don't go over information thoroughly anymore. What users do is to scan pages and look at the key elements.
That's exactly why it's crucial to have a call-to-action that stands out from the rest of the competition.
For your CTAs to convert, ensure that they're user-friendly. Try to stay away from aggressive tactics that frustrate your visitors before even trying your products and services.
Moreover, utilize action-oriented language while giving users explicit instructions like how to download, learn, or check. Provide a sense of urgency.
For instance, a limited time offer is a powerful CTA tool as it triggers the fear of missing out phenomenon.
As a result, it encourages visitors to take action immediately. Some words that are included in limited time offers are ‒ today, now, limited, while, and so on.
4. Limit Form Boxes that have to be Filled
Some sites require too much information from prospects. It doesn't matter if users have to fill several pages of short forms or a single long form. Demanding too much information is inconvenient.
In planning your site design, don't implement a rigorous process in the sign-up process and completing an order. Try to tone down the user input as much as you can.
When customers complete an order, require only the most crucial details. The payment details from the previous transaction should be remembered, or based on what's set previously on the user's profile.
Do whatever you can in making business with your site convenient ‒ from signing up to making a purchase.
5. Color Coordination is a Must
When it comes to your site design, choosing the right colors is essential for your business.
Select hues that are easy on the eye, and be consistent with the colors that you pick throughout your site.
You've probably heard about the psychology of colors. It is often believed that colors can influence specific actions and behaviors.
Ideally, choose the colors that will best represent the personality of your business. Create a standard color scheme and then stick with it.
Being consistent with your color palette is not only aesthetically pleasing, but it's also a clear indication that you're consistent with your products and services.
Over to You
So there you have it. You probably know by now how your site's design can make a significant difference in boosting your conversions.
In fact, according to study from the Standford University, 46.1% say that a website's design is their top criteria on deciding whether a company is credible or not. That's why it's crucial that you have a site design that looks professional.
So whether or not site design is your forte, you need to do whatever it takes to have an effective site design. By working closely with professionals in Web Design Northern Ireland, not only that you'll come up with a site engaging and informative, but it will also serve its purpose into turning those visitors into leads and conversions.
When it comes to running your own business one of the hardest things you will ever do is to try to keep yourself organised. There are so many different things you need to think of whilst running your business that often, general organisational skills are forgotten. Whether it’s due to an immense amount of deadlines or you’re overworked and stressed, regaining control and becoming organised again could be exactly what you need to get back on track.
With that in mind, here is a guide to staying organised and the tools you need to help:
Why Is It Important You Need To Stay Organised?
First of all, knowing why you need to stay organised as a business owner is incredibly important. Not only will it allow encourage you to improve your organisational skills, but it will allow you to see exactly how it can benefit you.
So, why is it important to stay organised?
You will increase your overall productivity.
You will improve the organisation of your business files and save time when it comes to finding important documents.
You will improve the communication flow within your business.
You will be on time for all meetings, appointments and important events.
It can help you avoid distractions.
You’ll have a lot more focus and be able to avoid distractions.
Top Tips For Staying Organised
When it comes to staying organised, there are a couple of things you should remember.
First of all, it’s important you’re taking note of absolutely everything. Whilst you may have a lot of different things to keep track of, writing them down whenever you can is vital. Whether you have a notes app on your phone or you write them down in a notebook that travels with you, writing them down will mean you don’t forget them.
Secondly, you need to ensure you’re using apps and programmes that allow you to keep track of your daily, weekly and monthly tasks. Whether it’s Trello or Asana, you’ll be surprised how much difference it can make to your organisation.
4 Things You Need To Stay Organised
- A Daily Planner For On The Go
The first thing you need in order to keep your self organised and on track is a daily planner for on the go. As mentioned above, having something that you can take on the go with you is the best way to ensure you write absolutely everything down. You can keep track of important dates, meetings and appointments - as well as make note of any plans. For planner inspiration, you can visit this site here.
- A Trustworthy Management Software
Depending on the business you’re in, you may need trustworthy management software to help you organise your clients. Whether you’re using a CRM to organise your leads or a case-management system to organise your cases, having software that helps make this easier will not only save you time, but it will help ensure you make no mistakes. For more information about legal software case management, you can visit this site here.
- A Strict Work Schedule And Great Work-Life Balance
When you’re running your own business it can be hard to manage your own time, so it’s important you’re sticking to a strict work schedule. Make sure you’re setting times that you’re going to work each and every day, making sure you don’t work over these times. Whilst you may need to do over time in order to reach important deadlines, having a good work-life balance is the best way to look after your mental health. For more tips when it comes to looking after your mental health as a business owner, you can visit this site here.
- A Team Of People To Help And Support You
Although you may not be able to hire a team in your first few years of business, this is definitely something you should work your way up to as you grow. Having a strong team of talented people around you will not only mean you can outsource the repetitive tasks that you no longer need to do, but it also means you can bring in new skills that you may not necessarily have yourself. It’s definitely a costly route to take, but it will allow you to spend a lot more time on business development and growth.
Are you trying to find ways to improve your organisation as an entrepreneur? What changes can you make to your lifestyle? Let me know in the comments section below.
Even with businesses delivering the best service, bad days can happen at any time. Such days may result in a bad review or two. As a business owner, you are always prepared for such an eventuality. A disgruntled customer posts something negative on one of the major review sites. It can be painful for you to deal with.
But when you look at a negative review as more than a calamity, you start to dread them less. We have gathered some tips from experts that tell you exactly how to deal with a negative review lambasting your brand.
Your negative review can be turned into an opportunity
So your business screwed up one time. It happens. A customer complained about it on social media. Again, your brand will survive it if you use it as an opportunity. Recovering well from the mistake may not just win you back that customer, but bring in other new ones too!
Create a service recovery paradox and improve your relationship with the unsatisfied customer. Handle it, so you increase customer satisfaction to levels higher than if the mistake had never happened. Good customer service is more about eliminating mistakes -- which is impossible to do anyway. Capable Reputation Management Companies can help you recover and come back even stronger!
Source
Experts recommend that you begin with:
A quick response
With the internet connecting consumers with brands they use, it isn’t unfair for them to expect a rapid reply. When a customer complains about less-than-ideal service, most of them expect the business will respond to them within an hour or less.
So, as soon as you are alerted to their initial complaint, don’t be lazy or they will feel ignored. Your response shouldn’t just be swift; it also needs to be public. HBR reported that hotels that responded on TripAdvisor had higher ratings and received 12% more reviews than those that didn’t. The rating increased by 0.12 stars initially and then by half a star within six months!
Now that you know it is important to respond to a negative review let’s talk…
How to Respond
Some ORM experts recommend that business owners should use a personal offline approach for the initial response. There are advantages of responding privately via direct message on the review site, phone call, or email. For instance, you won’t have a huge audience watching the interaction.
On the other hand, his approach has some cons as well. A phone call has the potential of turning into a shouting match when the customer is at their angriest. So, be prepared to be yelled at.
Public responses allow you to use your customer service skills to impress potential customers. You can use the conversation to build your online reputation. But you might be interacting with a bully of a customer or a troll. In that case, it is best to let them have the last word.
Source
Once the initial response is sent out, you can have the remainder of the conversation privately. That is what we’d recommend you do.
What your initial response should be
The way you begin a conversation with a customer who has left you a negative review should be a game changer. It is best to keep your response short but functional – so three to four sentences will do.
Sure, each negative review won’t even be completely fair to you or your business. But don’t get defensive and try to prove the customer wrong. If you start with a long-winded response, to other readers – and the customer – you will be legitimizing the complaint. Keep in mind that this interaction will stay up there for good. Your potential customers will also see how you responded. Therefore, keep the response short and effective.
Details can make you sound defensive. Asking follow-up questions isn’t a good idea either because they might incite the customer even more.
Final resolution should be private
When a customer raises an issue, it is better to discuss it privately. So, once you have responded to their initial comment or negative review, take it out of the public eye. If the review ended on Yelp, you would have the option to connect to your customer via email. Other review sites allow you to send direct or private messages. Comment that you are doing something about it on your business page and then go talk to your client.
In both cases, once you have resolved the issue, request the customer in question to leave their final opinion online. This will allow your future readers to see how your business handles problems and resolves customer complaints. Ask the customer if they would change their review in a way that reflects the new conclusion.
Finally, remember that if you are getting more than a few negative reviews, you can’t let them represent your business. They may also be indicating that there is room for improvement!
Author Bio:
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
