4 Ways To Benefit From Your Video Viewers? Short Attention Span

4 Ways To Benefit From Your Video Viewers? Short Attention Span

by | Nov 27, 2018 | Marketing

Video marketing can be effective and useful, but only if you do it right. This campaign started with long videos and advertisements people used to enjoy, but nowadays, the average viewer?s attention span is too short for them to keep up with a long video. You need to combat this by creating an effective ad which gets straight to the point in a matter of seconds. This can be very challenging and downright impossible, but it?s not all bad. There are still ways you can benefit from your viewer?s short attention span and improve your business.

1. Hook them immediately

In order to have a successful video, you need to pique the viewers? interest in the first few seconds of the video. Fail to do so, and the whole thing will be for nothing. Take cooking videos, for example. In order to keep people watching, they need to show the finished product first and then how to make it. If the video starts with the making process right away, the viewer isn?t likely to stick around and risk wasting a few minutes and not like the finished product.Of course, it?s not always possible to catch the viewer?s attention in the first frame. It all depends on the kind of video you?re making. That being said, a good rule of thumb is the 8-second rule. If you don?t hook them in the first eight seconds, try again.

2. Opt for short videos

Shorter videos go hand in hand with a short attention span. With a short video, you don?t have to focus on the story as much as on the message. It needs to be something meaningful but only lasting a couple of seconds. That allows you to get straight to the point.It?s always a good idea to pique their interest by using emotions.?Companies that specialize in creating short but impactful videos like 1 minute media suggest you make your video emotional, and you?re bound to get a response.?From anger and sadness to love and happiness- it?ll all at your disposal.

3. Create a strong title

The title can set the tone for the whole video. It?s the first thing the viewer will see so it needs to be captivating and engaging. The title is what draws your clients in and makes them want to look at the video. Try to be as creative as possible. The best titles make statements and provoke people. This kick-starts the thinking process and makes your audience unable to resist watching the video.It?s also a good idea to stay away from tacky titles which seem like click-bait since more and more people are appalled with this method and avoid titles like that. That being said, if you want to reach a certain type of audience, your title should be a bit more specific. This way, it?ll be more relevant for your target audience and make them want to engage with the content.

4. Stick to your brand voice

If you make your video align with your brand voice, you?re more likely to get a response. After all, you?ll seem honest and authentic as well as relevant. People like a consistent story, so sticking with your voice will make them trust you more. What?s more, this means you can skip the introductions and the story entirely.People are already familiar with your brand and what it stands for, so it?s redundant to point that out again in your videos. If your brand is all about family values, your shorts should feature families having fun together and enjoying each other?s company, for example. You can even create a series of captivating sequences with the same characters to keep your viewers coming back. Of course, you need to be extra creative to pull this off.

As you can see, the only thing that has to change is your approach to the issue. When you stop looking it at as something impossible and tiring you have to figure out, you?ll start making progress. After all, marketing has always been a puzzle, and this is just a new piece of it. Benefiting from your viewer?s short attention span may seem hard in the beginning, but with the right attitude, you?ll draw them right in.
Tips to Get Right Hosting For WordPress Site

Tips to Get Right Hosting For WordPress Site

by | Nov 26, 2018 | Web Hosting, WordPress

The WordPress development company has developed a superb platform for business owners to develop amazing websites for their personal or professional use. Now, for our WordPress website, it is important to select the right hosting provider so that our website can function very well.For selecting the right web hosting provider for your Custom WordPress development site, you should check the below-mentioned criteria which will help you to select the perfect host for your site.
  • Check the Speed and Performance
Good hardware is essential to get great quality of service from the web hosting provider. The overall performance of the website will depend on the memory, processing power and disk space made available to you by your hosting provider. The usage of the CPU and the RAM will depend on the type of content that you have on your website and also on the number of visitors at one time. The hosting plan should be selected properly as we can?t afford the site to go down when a higher number of visitors arrive on your site and the server is not able to handle all the requests simultaneously.Most of the hosting companies provide unlimited disk space so disk space is not an issue. The ability of the host to provide quick information to your visitors, i.e. the transfer speed will be the vital component that will be counted. The best web host will be the one who will be able to keep the data transfer time of your site low even under high load. You can check the load of the server?s CPU, the RAM and how much disk space is allocated to you. You can check it from the dashboard of the host and you can think of upgrading it too if you get low usage.
  • Check the Support they provide to Customers
Customer support is very much beneficial when you are setting up the website and also throughout the plan for maintenance purpose. You will need less support if you know the WordPress installation, security, migration, site backups, caching and restoration.But, even if you know everything, there are chances of messing up everything and it is always advisable to select a host who provides the best support. Most of the web hosting providers provide some degree of support via the telephone, live web chats, emails, support forums, and support ticket system.The best support service is the one that provides quick solutions for our problems and that too in a very lucid way.
  • Check the UpTime
Most of the web hosting providers have uptimes in excess of 99.5%. Most of the web hosting companies have excellent uptimes. But, you should check the uptime for various web hosting providers and select the one having a very good uptime.
  • Offsite BackUp and Recovery Facility
In case, your website gets damaged by the hackers and they try to steal your private information and data of your customers, you should be able to restore all the data back through backups taken on the server.
  • Caching
Some web hosting companies provide caching for increasing the speed. In-house caching includes caching on both the client and the server side. There are various plugins available that can help you with client-side caching. So, caching is also an important element to be checked while selecting the web hosting providers.
  • Other Criteria
Check out the version control repository. This is the element that interests the developers. Check the best CDN service while selecting the web hosting provider. Also, check the security features. You can easily get the idea of how robust their servers are by checking how many times they have been hacked. Also, check the physical location of the data center. The closer the center is to the majority of the visitors to the website, the good it will be.The above criteria will be enough for you to select the right web hosting provider for your Custom WordPress development site. Check the services provided by different hosting providers and select the best which fulfill the above criteria.Now, once you have selected the right host, you can decide what kind of hosting you want. You have to select the right host according to the requirements of your site.There are 4 different types of hosting service provided by the hosting providers. They are different from each other in terms of features and plans. There are free web hosting services also available but they have some limitations too as compared to the paid ones. If you want to create a very good website and serve your customers with it then you shouldn?t include the free hosting plans. ?Select the web hosting provider and make a very professional site for your business with this platform provided by the WordPress development company.Author Bio : Harshal Shah has an countless experience as being a CEO of Elsner Technologies PVT. LTD: WordPress Development Company that offers various web development services to the clients across the globe. Mr. Harshal is an huge tech enthusiastic person who has written major & genuine articles as well as blogs on mostly topics relevant to various CMS platforms. This can guide the readers to acknowledge new practises about web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.

Front End, Back End, and Full Stack-The Three Faces of Web Development

by | Nov 22, 2018 | Web Design

Front End, Back End, and Full Stack-The Three Faces of Web DevelopmentRollback a few years and you would find that web applications were little more than digital catalogs. For the most part, they were static and as they had fewer footfalls, the risk and repercussions for crashing websites also used to be low. Those days it used to common for a single person to design, develop, and even host their website! But as the scale and complexity grew, web development has gradually moved from a generalist to specialist approach- giving rise to separate domains of frontend, backend full stack developmentBut that isn?t the complete picture. If you have ever scrolled through job portals, you would rarely find job profiles named Backend Developer or Frontend developer. Instead, the developers are generally associated with the technology they work on rather than on which end is it applied. Further, the rise of languages like JavaScript has further complicated the matter by blurring the line between the two, something we would discuss later. To get a clear picture, let?s first probe each of them and then we will try and come up with a generalized conclusion.

Frontend development

As the name suggests, this part of development creates the face of web application- the part that users actively interact with. Every webpage is built using a markup language called HTML (currently HTML5) while CSS and JavaScript are used for design and integrating dynamic components. But as mentioned before, you would rarely find a job profile named frontend developer because they are generally called UI/UX designers.As much of the application is built using ready-to-use components and templates, the task of these developers slants more on designing than development. Not just the aesthetics- which is a part of the interface but also the entire workflow- that constitutes user experience.

Backend development

The actual working of websites takes place behind the scenes. That is, when you as a user click ?Buy? on any eCommerce website, it is the backend developers who make the purchase happen. Technologies like PHP, Python, NodeJS, among others, remain the most popular for backend development. And just like you don?t find ?front-end developers?, you won?t find ?backend developers? in job profiles. They are known by the technology they work upon like ?PHP developer?, ?NodeJS developer?, etc. The database expertise to remains a part of backend development.Overall, all you need is a UI/UX developer and a PHP/Python/NodeJS developer to build any web application.

Full Stack development

Generally, developers who carry expertise on all parts of application development are referred to as full stack developers. In theory, that is quite simple to explain but as mentioned, web development technologies have evolved a lot over the years and things aren?t any more so easy to segregate.

The new web development space

With the advent of many tools and technologies, JavaScript, in particular, have a line between frontend and backend development has blurred. As mentioned, JavaScript remains a key component of frontend development but if you noticed, NodeJS- a backend platform, is also based on JavaScript. Similarly, there are many low-code tools that offer components with both GUI and backend functionality. So if a developer builds web applications with these new tools, are the front-end developers or the backend developers?Overall as a general rule of thumb, we should be segregating these domains only for custom web application development and not all web development projects. In that case, our neatly defined categories hold true. Otherwise, it is more plausible to assume that full-stack developers have built the application.
How to Increase Ecommerce Product Sales with Influencer Marketing?

How to Increase Ecommerce Product Sales with Influencer Marketing?

by | Nov 21, 2018 | E-commerce

Influencer marketing has been an evolving branch of the marketing industry for some time now. Possibly, it is the best way to encourage branding amongst your targeted audience. So, what?s the best thing about it? Well, the audience is already there. You can leverage and present your product, ideas, and content in front of a new audience base to generate a good amount of leads/sales to your sales funnel. When it comes to gaining more sales, Influencer Marketing can make it possible for you. Let?s say, you want to buy a new phone. To find out what it has in store for you, you check out the videos and testimonials online. When we see a picture of our desired products with our favorite influencer, we have an impulse to buy them. That?s the power of Influencer marketing. ?Influencers are Influential?. We all have a bunch of our favorite Influencers and admire their lifestyle plus choices.According to the Influencer Marketing Hub, businesses are making $7.65 for every $1 spent on Influencer marketing. A study by Snap Inc states that 31% chose influencers and celebrities who influence their decision of purchasing.This article covers all the details and tips you will need to launch a successful influencer marketing campaign.The Right Influencer, Not the Best One:To find the right influencer related to your niche, you need to select an influencer that has an audience based on your niche. For example, if you are a fashion brand, search for the influencers whose interests reflect your products and style. If you have products related to technology, you need to find from a pool of tech influencers. Try searching them with relevant keywords and you will find a bunch of them. Once you make a choice list, filter their profile with below questions:
  • A brief on their audience base
  • Do they know/love/use your brand?
  • Does their personality match your brand?
  • Can they create sponsored posts?
  • Would it be easy to work with them?
Compare the Numbers:Now that you have a complete list of influencers, make a brief audit of their profile. Do they have sufficient number of subscribers? How many likes and views they usually get on their videos? Do they receive a related comment on their niche videos? How strong is their social media profile? And you will be able to conclude the right professional for your products/business.Creating Winning Marketing Campaigns:
  • Products/Services Introduction:
This an essential part of providing the right introduction to your brand and products to them. No matter how big or small the impression of your company is, sharing your views on your products and sales goals with them makes all the difference. Moreover, they get more transparency and idea about how they want to promote your products.
  • Personalized Video Campaigns:
I was watching a video of Erica Griffin, a fellow Tech blogger, where she filmed a typical day in a life of a blogger. She traveled to New York City to attend the Samsung Unpacked Press Event for the release of Galaxy Note 7 to promote the brand. Erica is a tech nerd who creates many youtube videos related to technology gadgets, so you can call it a smart move. Plus, she received a good amount of views and likes. This is one type of influencer video. You can generate dozens of other videos and campaigns depending on the type of products and services you have. Try to plan giveaways, they work wonders. Additionally, if they like your product on a trial base, you will surely generate a handsome ROI.
  • Ask them to Review Your Products:
You all know that customers rely on a product review before buying any product. And of course, before investing their money, they make sure that they are purchasing the right product. I see many fashion videos where beauty influencers create a video with 5-6 products of the brand and review them. Even you can find dozens of gadgets, phone, clothing, and many more product review videos.So, creating a Product Review Video and getting a Product Review from influencers a successful tactic that befalls in this type of marketing and a good way of creating a product credibility in the market. It is that simple.
  • Leverage Social Proof:
Luxy Hair, is an eCommerce product store offering quality hair extension products. They are the perfect example of social proof done right. If you refer to their product page, they have displayed their YouTube product videos on the product page. It makes their Social Media proof stronger. According to studies by Collective Bias, 70% of consumers are more likely to make a purchase if they find a photo posted by another consumer. You can offer discount codes with the name of that influencer as well. Final Thoughts?Apart from these ideas, I am sure you can pull out other smart things to do with influencers based on your product and services. The first crucial step is choosing the right influencer. Start talking Influencer marketing strategies with them, build strong business relationships and give these campaigns to mark a noticeable revenue growth. Happy marketing!Author Bio:The author is Maulik Shah, the founder & CEO of Biztech: Magento Ecommerce Development Company. He also runs Biztech blog, where he shares insights from the world of CMS and other web-based technologies.