Email Marketing for Financial Advisors: Best Practices for 2020

email marketing for financial advisors, Email Marketing for Financial Advisors: Best Practices for 2019

Summary:  Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach is the quickest way to burn through your hard-earned email list. On the other hand, highly targeted value-add communications will help you build trust, drive referrals, and stay connected to your prospects and clients. Read on for best practices (by email type) and some common email marketing mistakes to avoid.

Recently, I was fortunate enough to participate in a lively discussion with a thought leadership group comprised of forwarding thinking, young marketers. The topic eventually turned to the effectiveness of email marketing for financial advisors. Although opinions differed greatly on the types of campaigns financial advisors should leverage, there was one thing we could all agree on:  Email marketing, when done correctly, is widely effective.

But what does that mean for financial advisor email marketing, now that we are in 2019?

Email has certainly become a standard mode of communicating with clients and prospects, but it is overused? Do people care about the emails they get from a financial advisor? Isn’t newsletter marketing dead? And, most importantly, should you make it easy on yourself and sign up for one of those services that will generate and send marketing emails for you?

As with many things marketing, getting hard numbers and data can make the difference between a great strategic decision and a dead-end money pit. So, let’s look at some numbers.

  • According to CampaignMonitor data for 2019, average email open rates across surveyed industries is 17.92%. Financial services enjoy a slightly more favorable open rate than the average (18.23%).
  • No surprise here: It’s better to have prospects opt into your campaign. The same resource suggests that open rates for permission-based campaigns (i.e. ones where a prospect or a client has given you permission to email them) range between 30% and 40%. That’s a significant upgrade!
  • According to HubSpot, 99% of people check their email at least once a day. That means you have a good chance of your prospect or client seeing your message when it comes in (as long as it doesn’t get caught by the spam filters).
  • CampaignMonitor supplements that stat: More than 50% of their survey respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
  • Finally, marketers who use segmented campaigns note as much as a 760% increase in revenue (CampaignMonitor, 2019 data).

So, the data would suggest that the optimal combination for successful financial advisor email marketing should look like this:  Ask for permission, send regular emails, make your messaging relevant for the recipient.

Which sounds like common sense.

As always, the devil’s in the detail. And so, I wanted to share with you some common questions and specific best practices for financial advisor email marketing campaigns. These are the types of campaigns that a firm of any size can use with success. Campaigns can be super-simple, or you could go all out and have them professionally designed to suit your style. So, don’t feel that email marketing isn’t for you unless you have a big budget.

Should financial advisors build an email list — or buy one?

Most advisors I know would prefer to do things in the most efficient way possible. From that perspective, one might imagine that buying a list of (ideally) pre-screened prospects from a data company would be faster and better than building your own list through a sign-up form on your website.

The reality is a bit more complicated.

First off, the CAN SPAM Act of 2003 requires anyone who purchases an email list with a commercial purpose to abide by certain rules. While those rules do not include obtaining explicit permission from the individuals on the list, they do require accurate transmission information (i.e. who the email is from), non-deceptive subject headings, a clear identification that the message is an advertisement, and an opt-out provision that gives the recipient a choice about whether they wish to receive future emails from you. If you are interested in a deeper dive into this subject, this FAQ article has good information. In summary, though, as long as you follow those requirements, you can send emails until the recipient opts out — at least in theory.

In practice, buying a list of emails exposes you to additional risks. There’s a risk that the list was assembled through shady or outright illegal means (such as address harvesting or dictionary attacks). Plus, there’s an (admittedly small) chance that someone on the list has already opted out of receiving emails from you before you purchased the list. Either one of those risks can expose you to fines under the CAM SPAM Act.

What exactly is permission in this context? It could be implicit permission in the case of email recipients who already have a relationship with you (through doing business together, being acquainted socially, or being a part of the same charity or club). Or, it could be explicit permission, like when a prospect types in an email address to download a whitepaper or a checklist.

What about “renting” an email list?

There is another practice in the industry that’s known as “renting a list”. When you “rent” someone’s email list, they email their list of contacts on your behalf. You don’t get to see any of the email addresses. Think of it as buying an ad that someone will share with their list for a fee.

Is “renting” a list better than “buying” a list? Not necessarily. It’s true that the risks are different. For one, even if you are merely renting a list, the recipients did not give you permission.  The reader is not expecting an email from you, so they may feel annoyed and sold to — not the mindset you need to convert skeptics into clients.

And then there is the elephant in the room.

At the end of the day, the provider of the list (whether they sell it or rent it) is in the business of selling or renting lists. It’s in their best interest to sell/rent a list as much as they can to maximize their profit. That leads to the people on the list getting spammed with a high volume of unexpected and unsolicited offers. Your offer can get lost among them. You may also experience a high degree of unsubscribes, bounces, and spam complaints. All of that adds up to a low ROI.

Bottom line:  Buying or renting an email list may seem like an inexpensive shortcut to reaching more prospects. In reality, doing this can negatively affect the deliverability of the emails you send to legitimate prospects, spoil your reputation, and result in a poor ROI.

The names on any list you might buy or rent are likely to be “burned out” by too much spam. Think about it… If you spent years building a solid list of people who had opted into getting messages from you, would you sell it for just cents per email address? So, if a list is available for sale, it’s probably not the high-quality goldmine that the list company would have you believe.

What should you do instead?

Build your own list by having people opt into getting emails from you. Yes, a home-grown email list takes time to develop and nurture. However, doing this will keep you on the right side of the anti-spam rules — and it will be much more effective in terms of ROI and long-term practice growth potential. Give your audience plenty of opportunities to subscribe to your emails by adding a form to several locations on your website. Limit the volume of data you collect up front (first name and email address are usually enough to get started). In other words, make it very easy for them to say “yes” and join the list.

Best practices for financial advisor email marketing

So, you’ve developed a list of emails from prospects or clients. How can you build an email marketing campaign that will nurture those relationships?

Here are some ideas that can work well for financial advisors.

1) The financial advisor newsletter is alive!

Believe it or not, the tried-and-true newsletter format is still an effective way of establishing an ongoing communication cadence with your clients and prospects. Most financial advice firms have transitioned the newsletter from the traditional hard-copy/printed format to digital. A digital newsletter is inexpensive and relatively simple to pull together. Even if you choose to invest in a professional layout template, you get to reuse it multiple times, which can lead to a solid ROI.

If you are considering adding a newsletter (or if you have one and are wondering if you set it up the right way), here are 5 best practices that can make it or break a financial advisor newsletter.

  • Choose a frequency and stick to it. You may not think of it this way, but a newsletter can become an important component of building trust with the prospects who don’t yet know you. If you promise them a monthly newsletter, be sure to deliver a monthly newsletter. Generally, it’s better to pick a lower frequency that’s sustainable for you — than to promise a weekly communication and fail to keep it up.
  • Create a central theme and a structure for your newsletter. Nothing wrecks your readership-bounce-rate like a mailer that’s disorganized or hard to follow. You might brainstorm some re-usable topic categories that would strike a chord with your audience (perhaps highlighting an upcoming decision or action deadline, sharing a budgeting tip, a market performance update, a summary and take-aways from a recent book you’ve read, or a “get to know” section to present profiles/updates from team members).
  • Make a clear path for someone to opt-out. The number one sin when executing a digital newsletter campaign is trapping your audience in a slow and painful “death by email” spiral. Nothing deteriorates your brand faster than spamming disengaged customers. Give your readers a clear off-ramp. Your newsletter will be better for it. At the very worst, you will know that your messaging needs to be refined based on an alarming rate of unsubscribes.
  • Give your images alt tags. Email clients (such as Outlook, Apple Mail, or Gmail) can be a tricky beast, and you never know what settings your recipient has enabled. If you are trying to spotlight a project, or if you have invested time in creating a beautiful layout, you surely want your recipients to see it! Giving an image an alt tag will allow alternative text to appear if the image doesn’t load. Also, be sure to test the formatting of your newsletter to ensure it will display right across different platforms.
  • Reduce load times. Be sure to optimize high-quality images for digital viewing. Compress your images to maintain quality while reducing long email load times. Your clients and prospects are experiencing heavy information overload. You have just 1-2 seconds to grab a prospect’s attention. Don’t allow long load times on your emails to sabotage your chance!
  • Promote your newsletter through your social media. Each time your send a newsletter, share one point on your social media profiles — and encourage your followers to subscribe to the list. This step takes virtually no time or effort — and can seamlessly deliver more eager subscribers.

2) Drip sequences can work, too.

After a prospect has signed up for a lead magnet (such as a report, a white paper, or a checklist), some advisors follow up on the initial delivery with a short series of emails (something known as a drip sequence). The purpose of a drip email sequence is to build trust, deliver value, and give the prospect an opportunity to take the next step in the relationship if he or she is ready.

Here are some best practices for financial advisor email drip sequences.

  • Segment your prospects. Relevance is the key factor that can make the difference between an email that’s perceived as valuable — and one that’s promptly sent to trash. If you reach out to different categories of clients or prospects, make sure that you have different drip sequences to suit their needs. In other words, pre-retirees and business owners should get different emails. This ties into developing your value proposition as a financial advisor; see this article for more tactical advice on that.
  • Make sure that every email in the sequence adds value. The litmus test I like to use is whether my target audience is likely to save the email, print it out for reference, or forward it to someone they know. If the answer is “probably not”, then you need a different email — or you risk burning out your new subscriber quickly.
  • Use storytelling techniques to get the reader’s attention. Remember, they don’t know much about you yet. Stories are a powerful tool for connection and trust-building. A well-chosen and well-told story can immerse your prospect into what it’s like to work with you. Think of personal stories that will give your reader a glimpse into your personality, expertise, and experience. There are many great books about effective story structure, and this topic alone could make for a whole other blog post. For now, keep in mind that a story is most effective when you can clearly define a challenge or the stakes, walk the reader through several different emotions, and provide closure.
  • Subject lines matter, a lot. You may spend a couple of hours refining your email to be just right, but if you don’t have an intriguing subject line, chances are that your open rates will be disappointingly low. According to a digital marketing consulting company Convince & Convert, 35% of email recipients open an email based on the subject line alone. So, invest some time to come up with a subject line that piques the reader’s interest and gives them the reason to click “open”.
  • Watch your open rates and unsubscribes. One or two people dropping off the list is not a big indicator, but if the pattern indicates that a significant percentage of subscribers opts out of your list on email # 3, perhaps you should reassess that specific email.

3) Use email to pre-announce events

Are you planning to attend or host a local event? Email is an excellent tool to inform prospects and clients about it. If you are going to a local event and it’s open to the public, let your readers know and invite them to join you. A targeted email blast can allow you to begin networking at an event before it ever starts.

Before promoting your own event, keep these best practices in mind.

  • Give your readers a reason to care about the event. Just because you have decided to host an educational seminar, a wine night, or an art auction isn’t enough to entice a prospect to show up. You need to let them know why they can’t afford to miss it. Highlight future take-aways. If your key selling point is raising money for a charity or having fun, focus on that. Don’t make your audience wonder why they should go.
  • Tailor the event to your audience. This is another opportunity to segment your list and really think about what each client/prospect set would value most. A generic workshop may not be exciting enough to entice participation. It may be better to host two smaller, highly targeted events that will be well-attended.
  • Make your email actionable. It’s not enough that the client or prospect learns about the event. Give them a specific next step. Perhaps they can register for the event or email the office for details. An email without an action will likely be forgotten quickly.
  • Deploy a responsive design. Fast forward to the day of the event, and there’s a good chance that your client will be using their smartphone to refer back to the email you sent them with all the logistics. Plan ahead and make sure that your email is optimized for mobile viewing!

Financial advisor email marketing:  Round-up of mistakes to avoid

To close this take on the subject of financial advisor email marketing, here are some common mistakes I have seen — and ways to avoid them.

  1. Unclear or misleading subject lines. It’s uncommon for financial advisors to use an outright misleading subject line, although it does happen sometimes. The more common mistake I see is choosing a subject line that’s boring, not sufficiently descriptive, or repetitive. Think of your subject line as a movie trailer: Make the recipient want to open it!
  2. Missing the mark on content. Not every member of your audience is interested in the same content. So, segment your list and make different content streams that are relevant to your readership. Your CRM system should allow you to use tags to facilitate this. And remember, whatever content strategy you start with is just a hypothesis! Be ready to monitor the response from your audience (open rates, link clicks, other interaction with content) — and adapt accordingly.
  3. One-way communication. Have you ever received an email from a “do not reply” email address? This type of tactic comes off as impersonal. It does nothing to encourage interaction. When a company sends out mailers from a “do not reply” address, it tells the audience that it doesn’t care to have a real conversation. Let your readers know that you are receptive to feedback — and you will be amazed at how active your subscribers will become.
  4. Too many links, no clear call-to-action. Links to important content can be helpful and convenient for readers. But, as a thoughtful content curator, it is important to tread carefully here! Too many links can distract the reader from more important content. Don’t try to overstuff your emails with information. Instead, choose a point of focus — and optimize your emails to drive viewers to a clear call-to-action.

What has worked well for you in the land of financial advisor email marketing? Share in the comments. Also, if you would like for me to share templates for anything covered in this article, sound off below. If there’s sufficient interest, we can create/share templates on this blog.

Recommended reading:

Author Bio:

GRAHAM GARDNER

GRAHAM GARDNER

Graham Gardner is a passionate marketer with expertise in creating, managing and delivering metric-driven marketing initiatives. Focusing on relationships and personal connections, Graham advocates for providing clients with meaningful content to create long-term relationships. Graham previously served as an Executive Member (Treasurer) on the Board of Directors for the Society of Marketing Professional Services (SMPS) of Atlanta. Graham and his wife spend their free time watching sports and enjoying nature with their dog Murphy (@Murph_The_Doodle on Instagram!)
The Consequences of a Negative Workplace

The Consequences of a Negative Workplace

There are countless ways that you can make your business better. You could get feedback from your customers, and look at ways to improve your products or services, or you might look at expanding into new areas (or even scaling back to serve just one community). One underrated way to improve things is to look at the atmosphere of your workplace and ask yourself whether it’s really as good as it could be. It’s normal to get wrapped up in all the responsibilities of running a business, but it’s always important to look at the overall happiness and satisfaction levels of your employees. 

Why is this important? Well, for one, it’s just nicer to work in a pleasant atmosphere than a hostile one. But also, improving the vibe of your workplace can have real, long-term impacts on the productivity and well-being of your business. You might think that hostile work environments are all surfaced-based, but that’s not the case. Productivity drops a lot when staff are unhappy in their work, and it also leads to a high turnover rate of employees — and this, as anyone that has hired employees before will know, can be expensive.

So it’s recommended that you keep an eye on the overall mood of the workplace, and take steps to improve things if it’s not as positive as it could be. There are many reasons why there could be a negative atmosphere in the workplace. To learn how to handle negativity in the workplace, check out the infographic below. 


Infographic Design By USC USC

Tips When Making Commercial Real Estate Investments

Tips When Making Commercial Real Estate Investments

If you are looking for a new business, commercial real estate is one of the most promising. With the high-income potential and excellent appreciation value, it is a great way to diversify your investment portfolio. To succeed in commercial real estate investing, keep on reading and we’ll let you know the best things to do. 

  1. Learn How to Spot a Good Deal 

One of the basic principles of investing in commercial real estate properties is to buy low and sell high. With this, you need to have an eye for good deals. You need to know the different types of commercial real estate properties and determine which one has the highest earning potential. By recognizing a good deal, it will be easier to know where to put your money. 

  1. Do Not Put All Your Eggs in One Basket 

Diversity is one of the secrets of successful investments, even in real estate. This means that you should not spend all your money on a single property. It would be best to spread your investments across several commercial properties for better earning potential.

  1. Build a Team 

Investing in commercial real estate is not a one-man job. You should build a team with key people to help you make intelligent decisions. This is especially true if you are inexperienced in real estate. You need to work with lawyers, accountants, financial managers, marketing professionals, and other professionals who can help increase the yield of the investment you are about to make. 

  1. Invest in Your Knowledge 

Get some training to succeed in commercial real estate investing. Even if you do not have the luxury of time, there should be no excuse. Many online courses can help you become an expert. These courses will provide the essential knowledge you need, such as property management and development. 

  1. Study the Market 

Before investing in any property, you need to know more about the market. For instance, you need to conduct a feasibility study, which will let you know the potential earnings of the potential investment. 

  1. Perform Due Diligence 

Due diligence is important to make investment decisions that you will not regret. While you need to be decisive, you also need to be diligent. Do not give in to the pressure of deciding in haste. Take the time to learn more about the property before investing. 

  1. Think Long-Term

To thrive in commercial real estate investing, you need to understand the lifetime value of the 

property. Do not be easily tempted by the cheap prices. Over time, you will need to spend money on the upkeep of the building. Otherwise, you won’t be able to attract tenants, or you cannot sell it at a price that you initially wanted. 

Making a commercial real estate investment is not easy. To be successful, consider our suggestions above. From having an eye for spotting good deals to having a long-term perspective, these things are crucial to make the most out of the investment.

How To Increase Your Conversion Rate: A Quick Guide To Content Design

How To Increase Your Conversion Rate: A Quick Guide To Content Design

In these times, marketing techniques like SEO, PPC or blogging are very popular.

It's all about Online Marketing, creating informative content and so on.

But what about Content Design?

What if you create excellent content, but nobody wants to read it because your content design is just bad?

Well, then you've wasted all your time and effort and also, a lot of money.

You created a lot of informative content, put hours of work in it, and it was a total waste of your time.

This is simply a worst case scenario for profitable businesses.

But don't worry. These Quick Guide will show you how to design your content superclass and make it more engaging, get more readers, and also more customers.

You can even supercharge your Conversion Rate by taking your Content Design to the next level.

So, let's dive right in.

What Does Content Design Actually Mean?

In fact, Content Design means designing digital content. Digital Content could be plain text, pictures or videos. Basically everything you can find on the web.

If you have a good Content Design, you will also have a good user experience on your site. Good Content Design aims to achieve an emotional effect on the user at a specific moment.

The main reason for putting some effort in good Content Design is quite simple: Get more readers and more customers.

The Foundation Of A Good Conversion Rate: The Landing-Page

The Landing Page has the highest conversion rate and this has one simple reason.

Hick's law states that the more options available, the more time customers need to make a decision.

If you want to optimize your Conversion Rate, you will have to reduce the number of options on your site.

Let's take a closer look at Google. You ever noticed that the search engine has a very, very simple design?

There's just the search bar, where you can enter your search query, nothing else.

Of Course, also everybody is using Google because it's super easy to use.

Content Design Guidelines

It's not luck, where the eye of users move to, but rather the result of a targeted design. You can guide the user's attention by so-called Focus Points.

Focus Points are fields with more design aspects than other fields. There are several possibilities for the design of these so called Focus Points:

  • Minimizing the design to a single element
  • Placing elements in the “middle” of the golden-ratio (Ckeck out this article if you don’t know about the golden ration )https://apiumhub.com/tech-blog-barcelona/golden-ratio-in-web-design/)
  • Eye-catching design of an element
  • Use free space
  • Strong contrasts in shape, color and size
  • Well-defined lines that refer to an element

Using these guidelines, you can guide the user's eye in a targeted manner. As soon as you have done this, you need to trigger user interaction.

In most cases, bare content is not enough, rather you need to meet the emotional needs of users.

Meet User's Emotions

The user should enjoy your landing page. You can achieve this by designing it intuitive and personal.

For example, you can use Hero Shots. These aim to help the user identify with the product and encourage him to click on a CTA.

Also, you can use classic storytelling for most landing pages. By adding click elements to your content, the user is able to make some Micro-Conversions.

And finally, the user is more likable to make a real conversion and buy your product.

Easy, just put these things into your content, and you will notice your sales start growing. 

Phenomenon of Emergence

Using this phenomenon, users can only discover an element's properties by interacting with it. For example, you can link certain shapes to information that appear in sequence. When you do that, users only can get information when interacting with these elements.

Here are some examples:

  • Fixed images or elements
  • 3D buttons instead of ghost buttons
  • Hover Effects
  • Animated quotations, statements or click elements in your content
  • Scroll-effects

If you implement this super easy strategy, most users will feel more engaging and this means more sales for you. 

Social Proof

When making purchasing decisions, we often rely on our instincts or listen to the advice of friends and colleagues. Nobody wants to sit in front of a computer for hours and weigh up the pros and cons of different products. 

That is why we prefer to rely on the decisions of our friends. Therefore, your site must show some social proof.

You can use the following elements to do that:

  • Success stories of customers
  • Testimonials
  • Customer Counters
  • References to successful projects
  • Awards
  • Events

Social Proof is one of the important To Dos, when it comes to encourage people to buy your products.

Be sure to implement some of the strategies mentioned above, and you will be save.

Conclusion

That was a Quick Guide for creating good Content Design on your own website, blog, Online Shop or whatever.

Trust me, there is a lot of information out there about Content Design, designing CTAs, Landing Pages and so on.

I can only tell you that you have to focus on the main aspects, as long as you probably don’t have time to create a site which is totally perfect.

In this Quick Guide, you learned the basics. Implement what you’ve read and you will be good to go.

About the Author

Moritz Bauer studied Industrial Engineering at University of Constance in Germany and is passionate about ECommerce and Online Marketing. In these times he writes engaging articles about Amazon FBA on his blog smartminded.

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Ultimate Guide to Speed Up Your WordPress Site with Image Optimization

Most of your customers bounce back from your website because of its reduced load speed? I trust you were also close to some sites due to some issues. I was. That is the reason I incorporated an extreme list of things you have to think about image optimization. It will be long, but I trust you will think that its value is perusing. Moreover, for the work, I suggest hire  a wordpress designer.

Image Optimization Benefits 

Image optimization for your website comes with numerous benefits some of them are 

  • It pumps up the website loading speed.
  • It helps your website image rank better in search results
  • It will improve page indexing speed
  • It will take less space on your server

Save Image in the Following Format 

After the creation of an image for your website using different image creation tools, You have to save an image using different file formats. The most common format used for photo saving is JPEGs and PNGs. Both are having their advantages as if you choose JPEGs, then it is best to show complex color photographs, and its image quality is also high. Moreover, if your website has icons ten, it must be in png format.

Image Must be Responsive

The image of your website must be responsive so that it can be easily open on any device. This can be quickly done using HTML attributes like srcset, sizes, and media. These attributes allow you to optimize image according to the device and improve the overall performance for the device

Below is code which shows image is not responsive 

<img src=”/img/blog/responsive-images.png” alt=”responsive images”>

Now adding the responsive attributes in your code, it must be like 

img sizes=”(min-width: 1200px) 730w,

            (max-width: 1199px) 610w,

            (max-width: 380px) 350w”

     srcset=”/img/blog/responsive-images-lg.png 730w,

             /img/blog/responsive-images-md.png 610w,

             /img/blog/responsive-images-sm.png 350w”

     src=”/img/blog/reponsive-images.png”

     alt=”responsive images”>

Scalable Vector Graphics

Scalable Vector Graphics (SVG) enables vector graphics to be shown in the program. They are regularly utilized for company logos, for example, the KeyCDN logo you see at the top of this site. SVG documents have an exceptionally tiny record size, can be scaled losslessly without expanding the document size, and can be animated or changed with JavaScript. Another favorable position of SVG pictures is that Brotli or Gzip can compact them.

When you use SVGs you can incorporate them like you would like some other picture, for example:

<img src=”/img/blog/example.svg”>

However, this can get somewhat trickier on the off chance that you are utilizing a substance the executive's framework like WordPress, as this kind of record isn't allowed for security reasons.

Image Scaling 

When you start working with images, Start for the baseline is essential, and this is the part where image scaling is significant. A large portion of you have most likely observed the accompanying Google PageSpeed Insights optimization recommendation at some moment that running a speed test:

By compacting and changing the size of … you can spare 14.2 KB (54%).

This suggestion alludes to your images being scaled down from the first measurements, either through CSS or an HTML attribute. For instance, this would happen if a picture being served has a different width of 1460 pixels but is being served at 730 pixels to fit in the compartment that it has been set in. This can be an issue in a ton of content management systems, for example, WordPress or Magento, because subject designers will, in general, scale images down in responsive themes utilizing CSS.

It is usually suggested that you upload images at scale. This implies trimming images before being uploaded, which will spare assets and, furthermore, will keep you agreeable with the PageSpeed Insight guidelines. On the other hand, you can upload various resolutions of your images and serve the right resolution for the right gadget.

Use of Image CDN

Image CDN is the best way to speed up the delivery of the image of your website. This is because it decreases the latency of the user by saving the image on the user network. Images CDN also allows individual control over the protection of your image and also hotlink protection.

Compress image 

Image compression is essential because it removes unwanted data from the image, such as additional color, location, and many more things that are not important for your website. There are several tools on the web which you can use for image compression. some of them are mentioned below

Best Online Tools for Image Compression 

  • TinyPNG 
  • Optimizilla 
  • Compressor 
  • ImageOptim 
  • ImageSmaller 
  • Kraken 
  • JPEG.io 

Author Bio: 
Sunny Chawla is a Hiring Director at Alliance International – an IT Recruitment Agency. He specializes in hire expert wordpress developer, staffing, HR services, and Careers advice service for overseas and international businesses.