Author - Nick Throlson

Web Hosting SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website’s SEO

6 Important Reasons Why Your Web Hosting Can Affect Your Website's SEO

Hosting is one of the most important factors in running a website. This service provides a space for your site to thrive and remain accessible 24/7. Despite its importance, many website owners cut corners on hosting and choose an inferior hosting service.

Creating and launching a website is an expensive affair. It’s not surprising that many business owners want to cut corners wherever possible. Hosting isn’t something you can afford to compromise on, especially when you’re first launching your website.

Poor quality hosting will lead to poor website performance. That can cause permanent damage to your reputation. This article discusses some important ways in which hosting can affect your website and SEO.

1. The Speed of the Website

website speed.jpg

Did you know most people expect a website to load in 2 seconds? Around 40% will leave a website if it takes longer than 3 seconds to load.

This indicates a website’s load time and speed is a very important part of running a successful website. Google certainly considers it so, which is why load time and speed is one of the ranking factors.

Speed depends on a number of things ranging from website structure to optimization. However, the most influential factor is the quality of the hosting server.

If your hosting service provider doesn’t have the right system, your website will be slow to load and will crash frequently. This can prove to be detrimental to your SEO. It can also place your company reputation at risk.

Make sure you choose the right hosting service. Consider switching to a VPS or a Virtual Private Server if your site sees a lot of traffic. The better your hosting service, the better the speed.

2. Uptimes and Downtimes

The Internet never sleeps. You might receive good, converting traffic in the middle of the night and during offseason. This means your website must be on and operational at all times.  

This depends entirely on the kind of hosting service you have. Good quality hosting ensures your website is available almost all the time. Such services often promise 99.9% uptime. If your website is always online, especially when Google comes calling, it will be more relevant to search and therefore SEO-friendly.

Poor hosting can lead to more downtimes. If your website is down while Google attempts to crawl it, you might experience a drop-in ranking. Frequent downtime won’t just affect your SEO rankings, but also hamper user experience. That will compromise your reputation.

Downtimes are especially common during times of high traffic. This means if your website shuts down during the peak holiday season, you will miss out on a lot of money.

Also Read, 4 Tips To Nail Your Website Design and SEO.  

3. Location of Your IP

IP.jpg

Most people don’t know that the website’s IP address can influence SEO to some extent. While it doesn’t make a remarkable impact on SEO, it can influence the rankings marginally. In this highly competitive field, it is important to press for every advantage that you can.

If your IP address and host server are in the same location as your business, it will give you an edge over your competitors in rankings. For example, Google will rank a UK website that is also hosted in UK higher than a UK website that's hosted in Spain.

The location of your IP will also affect the performance of a website. It will perform better if the hosting server is in the same country as your target audience. Visitors from other countries might experience slower downtimes.

4. Security

Google and other search engines take website security seriously. The security of the hosting service plays an important role in this aspect. If your hosting server doesn’t have a good security system in place, any decent hacker can target your website.

Some hackers will steal personal data and customer information. Some hackers can direct your traffic and customers to harmful sites like those that deal with gambling, drugs, or pornographic content.

All of these factors can permanently damage your website reputation. Customers will be less willing to trust you and that will impact your sales. The best way to avoid all of these problems is to choose a good quality hosting service.

Good hosting companies take steps to maintain the integrity of their servers. They use the best security software and maintain high-level real-life security systems around their data centers. This reduces the chances of hacking and keeps your website secure.

security.jpg

Image Source - xpandion.com

5. Backup for Your Website

No hosting server is infallible. Things like hardware crashes, accidents, natural disasters, etc., can compromise the quality of hosting and even cause an extended downtime.

Good quality hosting services include backup systems that hold your data and website in case the primary servers are compromised. They store the information at another secure location so ensure nothing is impacted by the crash.

If the service provider doesn’t have backup servers at a different location, you can experience a website crash. You might also lose very important data regarding your business and customers during such an event.

If your website is down for an extended period of time, it will lose its ranking. Without a good backup, you will lose all the marketing traction you built up over time.

6. HTTPS and SSL Certificate

Google considers HTTPS and SSL certificate a ranking signal. It isn’t as important as a backlink, but it does have some influence. If two websites of equal quality are competing for a top-ranking spot, the website with SSL will always rank higher.

You will need to check with your hosting service regarding their SSL or TSL certificate if you want a fully secure website. A good service provider will be happy to help you with the process. A bad one won’t have the processes in place to help customers migrate from HTTP to HTTPS.

As it is shown above, the hosting service can have a significant influence on your SEO ranking. Whether you have a new website or an old one, it is important to make sure you choose the right hosting service for it.

Author Bio

Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

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3 Ways To Save Your Business Money

3 Ways To Save Your Business Money

All business owners should have an awareness of their running costs. Finding ways to keep those costs down is essential, and can have a significant effect on your end of year profits. The challenge is finding ways to reduce your ongoing spending without disrupting workflow or negatively impacting the customer experience. By using a combination of modern technology and the latest business trends, it has never been easier to strike that balance.

If you’re looking for ways to reduce your business costs without any of the negative aspects, then these three solutions could be the answer. Saving your business money can be a simple process with many positive long-term effects on your bottom line.

Advertising Costs

Traditional advertising streams are expensive, and there are disputes about their effectiveness in the digital age. Television, radio, and newspaper adverts still have their place, but low-cost digital marketing can be far more effective. You can now reach more new audiences through a social media post than an expensive roadside billboard. The fact that these can be free or extremely cheap should be all the reason you need to stop advertising in traditional ways and start focusing on the digital space.

Office Transformation

Renting an office can be one of your most substantial monthly costs. When you factor in your rent costs and your ongoing bills, those office expenses can have a massive impact on your finances. You can reduce this expense in a few ways, but the modern trend of the shared office is by far the best option. Managed offices are more popular than ever, and are being used by more big-name companies than you might think. It’s because they have the benefit of a quality city center location without the unexpected monthly bills, and the flexibility afforded by a short-term commitment to desk use. Look at the range of properties available from thebrew.co.uk and you could soon be reducing your costs and benefiting from the many advantages of a co-working environment.

Recruitment Costs

Hiring and firing can be an expensive process. That’s why you need to make sure that you hire the right people and make the effort to ensure that they are happy in their role. Look through your hiring process and make sure that when you are interviewing potential new employees, you always check references and qualifications. Once you have the right team, look for work-related benefits that will keep them loyal to your company. That way, you won’t have to disrupt your workflow in order to start the hiring process yet again. Take your time finding the best team, and your business will save money on the entire recruitment process by merely reducing the number of times that you have to go through it.

Saving money has never been easier for businesses to do. Look at your most significant expenses and find the best solutions for each. Manage your finances right, and your business can end up being more efficient, and that should always be the goal of every entrepreneur.

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How Important Is Mobile Friendly Website for Your Business_

How Important Is Mobile Friendly Website for Your Business?

Also, you make sure that they can find out some attractive aspects that incite them to endure your website for a long time.

Admittedly, we all are strongly connected with our mobile phone, we prefer to use it for almost 24 hours to accomplish all our daily needs. So optimizing a website for mobile is an essential part to drive or increase your business in this ever-changing world.

A mobile-friendly website isn’t a side option or a trend, it’s an important part of your business that you should take seriously.

If you do the proper research on the importance of a mobile-friendly website, you can get many examples that give you a clear idea why companies prefer to introduce their own brand name website.

Actually, a mobile-friendly website is an absolute must option for your business. Let’s take a deep dive to explore the important aspects of the mobile-friendly website in this current market-place.

What is A Mobile Friendly Website?

A mobile-friendly website is a display that correctly designed for hand-held devices or you can say for the smaller screens, such as iPad, iPhone, tablet, and smartphone. A mobile-friendly website has some features including, first loading, easy to navigate, easy to read, avoids using flash, and minimal scrolling.

Here are the Benefits of a Mobile-friendly Website

As we mentioned, a mobile-friendly website is a display that designed for the smaller screens only. Standard desktop websites don’t render properly on these devices. But a mobile-optimized site can adjust with small screen size and formats perfectly. In this piece of article, we are going to highlight some benefits of this website in your business.

  • Improved customer experience
  • increase website loading speed
  • Improved mobile SEO
  • Increase credibility
  • It boosts your sales
  • Gain advantage over your competitors
  • It gives benefits to your reputation
  • It makes your business modern and relevant

What Does a Mobile-Friendly Website Look Like?


Let’s take a closer look at how a mobile-friendly website site looks because users will decide whether they stay or leave your website based on its appearance. Let’s check out the four basic elements an attractive mobile-friendly template will include:


1. Responsive Page Display design

This design is the base of a mobile-friendly website. A tablet or smartphone user who explores your site will only see a compressed version of your desktop if you don’t use Responsive Page Display design.

It means they will have to scroll in both ways: vertically and horizontally to find out anything—and this process can easily make bore to visitors.


A responsive display design, which based on a template or custom-built, automatically displays your website perfectly no matter whatever type of device a user is using. They can easily find out their required information on your site through their smartphone.



2. Readable Fonts


Well, mobile-friendly templates will comprise fonts that are extremely easy for smartphone users to read. Most people prefer to use front call Sans serif with clean lines that are an uncomplicated way to read the mobile devices.


3. Proper Text Formatting


When we are talking about the text formatting then you should keep your text size short and use multiple headlines and bulleted list that help visitors read your content effortlessly and it also makes content more interesting for readers.

Don’t forget to use paragraphs, it looks good on the screen and visitors will never lose their patient of reading.



4. Optimized Media Display


Importantly, check all images, videos, and infographics to make sure that they all look right on tablets and mobile. Impressive images and creative video are playing an important role to develop a mobile-friendly website for your business. It can easily grab the visitors attention and engage them with your website for a long time.

Why mobile-friendly websites are gaining popularity?

Undoubtedly, a mobile-friendly website allows visitors to explore their preferable site whenever they want. You can say it’s one of the pivotal reasons that increase the business growth of many startups as well.

Google highlights that more than 94% of American mobile phone users usually search local information through their smartphones because it's easy to access than a laptop.

Also, experts say that currently, on-demand mobile apps are gaining huge popularity because it has the potential to attract maximum masses.

So What Next?

So, give a new shape of your traditional business process. A mobile-friendly website can increase your business growth and gives you a platform to reach maximum customers in a minimal time period. Hopefully, you get a complete knowledge about the concept of a mobile-friendly website to achieve your goal in this competitive industry.

Author's Bio:

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled iOS and android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.

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How to restore WordPress from Backup?

How to restore WordPress from Backup?

Wordpress is one of the largest blogging platforms. It is accessed by a variety of people from different niches. And is hence a home to knowledge and talent worldwide. Losing information from a Wordpress site is like losing out a lot, at one go! Backups are hence very important. It is advisable to have a backup for your WordPress to help you restore all the information. WordPress contains files and a database. While backing up, we are supposed to back up both. There are two ways to restore your backup file. One is to use an automatic WordPress backup plugin while the other is to create a backup manually. You can create a backup of the database by yourself. And you can download your Wordpress files through FTP.  Since changes are made in WordPress every now and then, restoring is a big task, if performed manually. Your server or site can be hacked or might stop functioning at any time. The only thing that saves you from the trouble that follows, is a backup! There are several ways to backup your WordPress. This article highlights some of the very commonly used methods:

1. Backup your files using BackUp plugins for WordPress:

  1. Use BackUpBuddy:

    BackupBuddy is packed with real-time backup solutions in its own Stash Service. It also provides site migration and remote storage. By BackUpBuddy, one can schedule and create partial or full backups in the following way:

    Download Backupbuddy i.e importbuddy.php. Install it like any other Wordpress plugins.
    Configure Backupbuddy by creating a password for it. And then, providing an email address where all error notifications can be sent.
    Download a copy of your backup from BackupBuddy » Backups and choose "Complete Backups"  
    Once you have both importbuddy.php and backup file with you, use FTP to connect to your website.
    Import both the files to your site's root folder.
    Once both files are uploaded, visit importbuddy.php in your web browser.
    Enter the password that you created during configuration.
    Your backup file will then be unzipped and a success message will be shown on the screen.

    (ii) Use VaultPress

    VaultPress is a part of the JetPack plugin that offers one-click restore. It is very easy to use and also comes with real-time backup. It offers cloud backup for 30 days too. To use VaultPress:
    Log in to your WordPress account.
    Go to Add Plugins >> VaultPress. Click on install.
    Once installed, register your site with it.
    After registration, VaultPress begins it first backup automatically.
    When you want to restore the backup, you just have to log in to VaultPress and click on restore.
    You can select all the files, plugins you want to restore.
    Once that is done, click on Prepare Backup.
    After that is ready, you have to confirm the restore by clicking on "Restore Now"
    Restoring your backup is hence only a few clicks away with VaultPress!

    (iii) Use All-In-One WP Migrator:

    All-In-One WP Migrator is not a backup plugin but a migration plugin. It is an easily restorable migration plugin which also helps in partial and full backups. The reason why this is a great plugin for backup is that the export here is at the user's convenience.  Once you have logged in, backed up and exported your files, restoring them is pretty easy. Here's how you can do it:
    Go to All-In-One WP Migration menu and select import.
    On the import page, select the location where you want to restore your backup.
    Choose a backup file you want to restore and start the import process.
    A dialogue box warning you of overwriting your site with backup data appears on the screen. Choose "Proceed"
    Once you have clicked on Proceed, your backup will be restored.

    The amount of time taken depends on the size of your backup always.

    2. Backup your files using cpanel:

    Your site must have a manually created backup of Wordpress database using cpanel. This backup should be done using cpanel hosting for WordPress. If you have it done already, the process is very simple.

    You need to log into your Cpanel account.
    Under files section, click on backup.
    Under backup, choose "Restore a MySQL database backup"
    Click on choose file and select the backup file. Click upload after that.
    Restoration is complete after that.

    3. Backup using FTP for WordPress files:

    Delete all existing WordPress files and directories.
    Download WordPress and extract it to your hard disk.
    Launch FTP client and launch all WordPress files to your server.
    After uploading WordPress files,  upload a wp-config.php file from your backup.
    Edit the wp-config.php file and enter your database information. Save and upload it to your website.
    Upload all other files from backup.
    Install all the plugins that you had used earlier for your Wordpress.
    Install the theme that you had used. If you had a customized WordPress builder themes, you can also restore it from backup files.
    Adjust Permalinks settings to match your site properly.
    Following which, your website is successfully restored.


    Whether you are blogging about top wedding dresses for lesbian brides or sharing your favorite place to visit, chances of losing data always remain. And that is why you need to keep a check on your blog every now and then. You can definitely restore your backup and set up WordPress all over again using the methods stated above. But is that it? Would restoring your data end your work? Never indeed! You must also focus on making your site more secured once the restoration process in over. Change your passwords after backups. Use better security for the website. And also, schedule regular backups. Backing up data regularly for your Wordpress is one great habit that you can inculcate.

Author Bio:-

MARY JONES is the co-founder & editor-in-chief at TopMyGrades which focuses on Content Marketing Strategy for clients from the Education industry in the US, Canada & UK. Mary has conducted a series of webinars for AssignmentEssayHelp. She has extensive content editing experience and has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.


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web, design, layout, sketch

The Web Design Secrets Professionals Are Hiding From You!

Pixnio

In every industry, there will always be a few secrets hidden from the general public. Web design is no different; if you’re not in the loop, then there are plenty of things you’ll never know about. These secrets involve best practices and tips that professional web designer use every day to improve their product. Today, we reveal some of the best-kept secrets in this industry!

Speed is everything

Most people look at their website and focus on the way it looks. You want your site to appeal to the consumer, which means so much attention goes into trying to create a modern design that makes your business look professional. However, professional designers will always state that the speed of your site is arguably the most critical aspect of it. A slow website will lead to more people clicking off it before they even load up a second page. This creates a high bounce rate, which ultimately leads to an awful search ranking performance. As a result of this, you will struggle to bring in more traffic as your visibility is so low, and your site basically becomes dormant. But, a fast website instantly feels more professional to a consumer and makes their life easier as they’re not waiting for things to load. This reduces the bounce rate and improves the usability of the site, which can increase your search rankings!

Editing apps are essential

When you look at a website, you have no idea what goes on underneath the surface in all the written coding and scripts. Sometimes, if you use Google Chrome, you can accidentally bring up the page script to see, and it probably looks absolutely crazy to you. There are so many tiny details that go into writing a script, and one slight error can make a huge change. This is why web designers all have at least one editing app to call upon. They have one that can edit CSS, one that edits HTML, and so on. These apps make the whole process more streamlined and easier to manage as you can edit coding and then run samples to see what it looks like. This is how professional designers release sites with minimal problems, leading to a much smoother launch!

The best designs are built on psychology

Lastly, it’s well known by designers that websites need to be built based on human responses. Essentially, the psychological effect of different colors, fonts, and shapes will play a role in how a website looks. After all, the whole aim of a website is to appeal to your target audience, which will be some kind of human being! It’s pointless to design a site based on things you like as this won’t always have the desired effect. But, if you base it on scientific evidence that proves humans react in certain ways to specific things, then you will create an engaging website!

Hopefully, you’ve learned a few crucial web design lessons here. These three things are often not spoken about publicly as professional web designers like to keep them under wraps. But, by revealing them to you, you can put yourself in a better position to design your own website and save money.


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