The Five Secrets to Marketing Your Blog (the Right Way)Nick Throlson
With the world now more web savvy than ever before, it’s no surprise that more and more people are creating their own blogs. And why not? It’s quick, easy, and free. But look past those hugely popular blogs with thousands of readers and you’ll find a more sobering reality: countless blogs that have been posted to once or twice, then left to remain unattended forevermore.
What did these people do wrong? Was it a simple matter of losing motivation and inspiration? Perhaps. But more likely is that these people simply failed to see the sorts of traffic they expected, due in large part to the fact that they didn’t market their blog properly. So what can you do to avoid the blog graveyard? Well, lots, actually. Let’s take a look at the five secrets of very successful bloggers (or how to market your blog the right way).
5. Launch a blogger outreach campaign
Networking is at the core of all successful business ventures, no matter what the industry. You can look at your blog in the same way, meaning you need to get the ‘feelers’ out and get in touch with bloggers who you think have an audience that is relevant to your own. A blog outreach campaign can help you gain backlinks, as well as make valuable contacts within the blogosphere. Almost all of the most successful blogs on the web have been marketed this way, making it one of the most reliable means of boosting your profile and your traffic.
4. PPC campaigns can give you a jump-start
A lot of bloggers seem hesitant to open their wallets in order to make headway when marketing their blog, which is unusual. Consider the mantra: ‘you have to spend money to make money’ – and the same goes for blogs. If you really want your blog to be a success, you need to stimulate that first flow of traffic. Once they’re on your blog you can dazzle them with your quality content, but don’t be afraid to use Pay Per Click solutions like Google Adwords to give your traffic a boost in the early days.
3. Get your SEO right
If there’s one language you need to speak in order to make a success of marketing your blog, it’s search engine optimisation. It’s absolutely vital for all blogs that want to maintain a good amount of organic traffic to optimise all of their content for SEO. That means that you should research keyword niches, find out which keywords and phrases have low competition, then target those. This doesn’t mean you should compromise on quality, of course, simply that you need to plan each of your posts to make the biggest splash with search engines.
2. Make your content easy to access
Before you even think about hitting the dizzy heights of blogging success, you need to be sure that all of your content is easily accessible. Part of this lies with our previous point, SEO, but it also depends on how you distribute your content, and how you let visitors know that there’s something new to read. That’s where RSS, or Really Simple Syndication, feeds come in. An RSS feed will allow your readers to subscribe to your blog, and be notified whenever you post something new. If you’re not too savvy on RSS, check out the Google-owned Feedburner – it can be incredibly useful when marketing your blog.
1. Harness the power of social media
Perhaps it goes without saying, but your blog will not succeed if you don’t make the most of social media. That means you’ll need a Twitter feed, a Facebook page, and even be prepared to post to user-edited sites like Digg and Reddit. You would also benefit from including an ‘Add This’ option so that users can share your posts with their friends. The future really is all about social media sharing, so make sure that your blog is fully prepared and you’ll be preparing for success.
So there you have it: the five secrets to marketing your blog the right way. If you can tick every one of these boxes, you’ll be well on your way to creating the next big thing in the blogosphere – just be sure that you remember the golden rule – quality content is king!