Tag - Peter Bordes

PerformanceExchange? Platform Provides Solutions for Publishers and Advertisers

MediaTrust has announced the release of PerformanceExchange?, an online CPC bidding platform that helps marketers extend their search for customers. PerformanceExchange? searches for relevant advertising offers, providing marketers with access to campaigns that result in superior conversions. Using proprietary CPC bidding and a custom delivery system, PerformanceExchange? generates text ads [...]

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Affiliate Summit West 2011 Day One

Day one of Affiliate Summit West 2011 was pretty awesome. I decided to skip some of the sessions and head for the Meet Market since the Exhibit Hall did not open until Day two of Affiliate Summit West. It was packed. I stopped by the Media Trust booth and [...]

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