When it comes to having a modern, up-to-date and, therefore, successful website, many businesses are lacking. Businesses believe that all you have to do is be online, have your products or services available, and customers will be flocking to your website. This is incorrect. To get click-through rates, you cannot simply rely on ‘just being there.’ You must transition into the digital era and make use of the internet and all the separate avenues available to you. This is how to bring your website into the 21st century.
Update Your Layout
If your website follows an obvious, quite static template, you need to swap it out for one which is user-friendly and more aesthetically pleasing. Modern and minimalist designs are popular, and a ‘less is more’ approach makes navigating through your website less stressful and more appealing. Have a select few of pages and tabs available, include images, and keep everything simple. Wow them with quality over quantity. Lucid Digital LLC and similar web design companies can offer your user-friendly web design that’ll optimize your sales and revenue.
Additionally, you will need to remove any ‘spammy’ ads, as Google is likely penalized your site and lower your ranking. Websites solely based on ads and generating revenue are being heavily targeted by Google’s latest update, Fred.
Nowadays, people are more likely to access the internet via their smartphones than their desktop or laptop. This is because people live busier lives, and smartphones can be easier to access and can also run smooth enough for optimal web surfing. Your website need to be available across multiple devices, otherwise it will lead to frustrations and people won’t click through (or they’ll abandon ship when they can’t get to or buy what they want).
Have your website linked to your social media accounts, and have your social media profiles link back to your website. Doing so allows you to fully utilize your social media marketing; you can post images of your product on Instagram, for example, and have it link back to the relevant page so people can purchase it easily. If you show your social media accounts on your website, people can easily ‘like’ your Facebook page or follow your Twitter and Instagram, making it easier for them to see you company updates or promotions.
Better your onsite SEO by improving your website’s content. You want relevant and useful keywords, and there’s nothing more jarring than seeing a website talking about outdated or irrelevant products/services. Plus, if you were prone to keyword stuffing or posting empty content, then removing them and starting afresh will better your Google ranking.
If your website isn’t easily found or crawling up Google ranking’s, you will need to consider offsite SEO as a means of becoming more noticeable. Competition is fierce, so you need optimal online visibility to become successful. You can implement SEO with content marketing, useful meta descriptions and hiring reputable SEO professionals who understand the digital marketing practice.