How Important is Graphic Design for Your Business

How Important is Graphic Design for Your Business

by | Jul 23, 2018 | Web Design

You come across brochures, logos, books, signage, branding, magazines, and other such stuff every day. Have you ever thought who creates all this stuff! It is the graphic designer!

This clearly shows the importance of graphic design in the modern competitive business scenario. Every business needs services of a graphic designer to design attractive and informative marketing materials. From business cards, brochures, leaflets, websites, to stationaries, and more, graphic designers create them all.

A business can build its unique identity easily with a memorable and impressive logo design. In addition to this, best creative graphic designs can also help build mobile apps as well as boost social media pages for business marketing.

While these are some core reasons highlighting the importance of graphic design for your business, this post will discuss more other reasons in detail. But before that, have a look at what graphic design exactly means!

What Does Graphic Design Stands for?

Graphic design is mainly concerned with designing accurate and proper stuff. The designing part in graphic is essential to create a specific message in an artistic and professional way. The aim of graphic designing is to generate a rich piece of visual information to target the audience.

This creative process involves a graphic designer who is responsible to create visual elements that can communicate with the audience out there. The designer uses distinct tools, typography skills, layout techniques, visual arts, and images to create amazing graphics. With proper arrangement of graphic design it is possible to create posters, packages, logos, websites, and other great stuff.

Some of the modern design tools used by graphic designers are Adobe Photoshop, Adobe InDesign, Adobe Illustrator, QuarkXPress, CorelDraw, and more. From print, broadcasting, to web, the role of a graphic designer is limitless. With help of a graphic designer, businesses can clearly convey their messages to the audience in an aesthetic way.

Other than this, the graphic designer can help your business achieve more other benefits, which makes it an important field, like any other department in your business.

What Makes Graphic Design Important for Your Business?

  1. Enhanced Sales

Thoughtfully and well-communicating graphic designs can help boost your business sales to a great extent. People are interested to know about anything unique. And if a design is able to convey them a message in an interesting way, then there is nothing better than this. With striking graphic design it is possible to bring people closer to the business and achieve increased sales.

  1. Build Brand Identity

You can build lasting business identity with an attractive logo design. The logo is more like the identity of a business to the audience. If it is attractive then people would remember it and feel more connected to that brand. Since, the logo would be used on websites, business cards, advertisements, and other aspects, so a logo design can help establish your brand identity to a great extent.

  1. Build Strong Goodwill in the Market

Graphic design is an excellent tool to develop trust and goodwill in the market. A logo or design of high aesthetic value is ideal to win viewers confidence. Customers develop faith and trust in a company that offers them with a good market reputation and if their design aspects are able to appeal their senses. Ultimately, with an attractive design you can win customers loyalty with ease.

  1. Easily Convey the Brand?s Message

Graphic design is an excellent means to convey the brand?s message to target customers. A designer must be aware of what you know about the message that must be delivered from the design. A design can make the brand?s message useful. The designer selects elite typefaces and colors to evoke intended emotion among the customers.

  1. Boost Team Development

Every company has multiple employees belonging to different origins, locations, having varying ideologies, thought processes, and differences. All of them can work under one roof and feel united under the shed of a strong brand. And this is possible with a consistent design. The employees share some things in common like uniforms, logo, brochures, stationary, publications, web pages, and other items. Hence, if you have a good logo design then this would offer them a positive identity of your business.

  1. Let Customers Think About Your Business

One of the reasons to have a graphic design for your company is that it can persuade clients to think about your business. With a well-created logo design, brochure design, and other elements, it is possible to persuade customers and make them think about your business. It helps businesses to build a strong connection to your brand.

Choosing a banner maker for your website, social media pages or print designs that are versatile and instantly recognizable will stand out ot your customers however they interact with your company. An impactful design will be an effective marketing tool that can benefit your company in a variety of different ways.Once they see your design, they will automatically connect them to your brand and let them know they are in the right place. Avoid designs that are too similar to your competitors to help you really stand out and pinpoint your qualities as a brand ot incorporate into your design

  1. Increases Content Readability

An expert graphic designer can enhance the content?s readability. This helps to grab more audience for your business. The designer can pick appropriate colors, typefaces, images, and other design elements in order to boost the readability of the content.

  1. Boost Professionalism

If your company struggles to create a work culture that is more competitive and professional among the employees, then a graphic design can offer you all support in this context. An aesthetically pleasing logo design can create lasting impression on vendors and clients. It speaks volume about the functionality and services of a business. With a strategically designed logo, you can give a positive impression about your company to your clients.

Conclusion

Graphic design is of utmost importance to businesses as well as other walks of life. A professionally designed logo can make a good impression on the clients. So, if you want your business to succeed and gain all above benefits, then consider graphic design an imperative part of your business.

5 Things that Makes Joomla Still the Best CMS for Web Development

by | Jul 23, 2018 | E-commerce, Web Design

Counting as the middle ground amongst two open-source systems there?s a lot that CMS can do to take your website design and development smoothly. Let?s find out.5 Things that Makes Joomla Still the Best CMS for Web DevelopmentWith the advancement in CMS solutions, there are a lot of different options available in the market today and Joomla is one of the best from the lot that you can use for web development services. Here are the five major things that make Joomla perfect:Joomla Can Be Freely AccessedJoomla can be accessed freely just like any other CMS web development. It offers the better of the two worlds; where you can garner knowledge from the developers at a Joomla development company along with add-on functionalities. However, when you hire developers for web development, you would need to pay them for the process.Multilingual Options are AvailableAs the communication between the people in different countries is getting shorter day by day through the Internet, websites that can offer multiple language options have a better chance of reaching out to the audiences. Word Press is a popular example to develop CMS and to incorporate a multilingual message system. But to use this functionality, you would need to pay a certain amount. Joomla, on the other hand, offers a lot of such options right from the installation phase. You would then simply need to select an additional language with the help of which you can translate the content. Although it is a hassle-free process and you would not need to hire a Joomla? developer for setting it up.Joomla is Best for Social Networking SitesJoomla is probably the best CMS development option that offers the functionality of social networking. Joomla comes with social networking extensions like EasySocial, JomSocial and Community builder that is attached to the third-party templates. The brilliance of Joomla can be incurred from the fact that it can easily integrate social media extensions to your site. You would just need to hire Joomla developers to build the website if you are not trained in the same.
Read Also:-??Joomla Web Development: Fits Your Budget & Suits Your Custom Requirement
Joomla is both Simplistic and FunctionalWord Press is one of the easiest CMS development solutions for website development, however, if you are creating robust and complex functionalities, then Drupal would be a better option any day. Drupal can provide to be difficult to use at first as it required knowledge of PHP and HTML along with other programming languages which leave high hopes for the developers.When we talk about Joomla, it lies somewhere in the middle of these two development solutions. On one hand, it integrates the ease of managing, while on the other hand, it offers the power of a complex site that is managed on Drupal.It is best for E-commerce Sites and Flexible Number of ExtensionsFactors such as speed, delivery, UI, and security are considered to be crucial when you are setting up an e-commerce site. Joomla is probably perfect for this as it offers functionality, simplicity, and ability to facilitate online businesses. When you hire Joomla developers, they can use other CMS development solutions like Word Press and Drupal to create e-commerce sites, however, they require more time, effort and way too many customizations.In comparison with other CMS like Word Press, Joomla also has far fewer extensions. There are many extensions that you can choose from when you are using Joomla which sometimes becomes a heck of a task as you have to choose among a lot of extensions. However, overall, the e-commerce sites would find Joomla the best CMS development tool during the web development phase.
7 Effective Ways Designers Must Know If A Design Looks Great

7 Effective Ways Designers Must Know If A Design Looks Great

by | Jul 19, 2018 | Web Design

Which color is the best? Which designs would look the best? What theme should be for the caf??s menu card design or for the visiting card design? Layout, extents, fonts, colors, and content, all are the features on which everyone has their different opinions. But then again, how do designers ensure that their work looks great, that it influences the viewers? Designers trust their visual instincts, to check whether the design is up-to-the-mark and impressive or not. Since every mind has its own ideas, every individual has different choices, too. Hence, it becomes difficult to please your client sometimes, especially if you are an aspiring designer. All it takes is the knack for constant practice. Well, there is no hard and fast formula to achieve the best output. Therefore, here are a few effective ways of how you can ensure that your design looks great.Create A Focal PointRegardless of the content used, in every caf??s menu designs or any page of the magazine, designers try to create a focal point. It attracts the readers and serves the purpose of promotion. Usually, the design cleverly illustrated is with vibrant colors, photographs, in position and the visual weight as well. Various elements together form a highlight or the spotlight of the graphic design. It ensures that the final output emphasizes each share of the design.Look For A Different AngleMost of the time, while creating symmetry between the focal point and the text, designers must make sure that the central axis is essentially used. Moreover, the major amount of content has to be on the intersection using the grid feature. This not just helps in making the design look good but also the layout turns out to be hierarchical. The organized alignment of the design looks text-rich and comfortable. Let It Speak VisuallyApart from the focal point, the visual flow that maintains the comfortable layout and hierarchy of the design is also important. It allows the viewer?s eye to navigate comfortably. On the other hand, the hierarchy helps the viewers to understand the design, effortlessly. Designers should make proper use of even the white space and the headlines that builds up the concentration to focus on the crux of the point.Repeat What Has StartedRepetition of a design, such as the company logo, bullets, or specifically a pattern, guides the eye to the intended destination. In simple words, you should stick to a single design for a particular, be it simply straight lines or curved. Over and above, communicating the message productively also makes the design visually appealing. How Well Can One Understand?You wrote a perfect explanation for your audience, but the design turned out to overshadow it. It defeats that purpose. You definitely want customers to find it very comfortable, reading about your business. Hence, do not use much of jargons and explain modestly. When it comes to size, it is always deceptive. Size is usually different on paper and on screen. Hence, make sure the size of the font is readable and practical. Before the actual mass printing begins, get a test print and ensure its readability before you finalize.In a similar way, color and contrast should also be in unity. If the font is very bright or extremely sharp, or the text color and background color are similar, it can cause slight difficulty to read. So, if you have come far enough to make the design look good, select an appropriate font to balance the function as well. If it does not turn out to be right, the design might lose its sight of the message. Does It Match The Requirements?While making a perfect design, crosscheck with the brief of the design. A trail of creativity is good, but do not go off the brief. Make it visually appealing and aesthetically beautiful.

Responsive Website vs. Native App: Unique Solutions for Unique Needs

by | Jul 5, 2018 | Web Design

There isn?t much our phones can not do. It starts with the morning alarm, checking up on the calendar, catching up on news, navigating through traffic, a bit of shopping and entertainment, connecting with friends, and more. While it all brings convenience for users, it also represents limitless opportunities from a business?s perspective. After all, if you look at some of the most prominent brands in the market, most of them are either built around mobility or have mobility as a major business component. And that precisely what we are going to explore here- whether to build your application only for mobile, i.e native application or to keep mobile devices only one of the many possible dimensions.Native App vs ResponsiveIt has been more than two years now since the traffic from mobile devices outstripped that of originating from desktops and the growth curve has only been rising ever since. To accommodate such swelling audience, developers devised a new method- responsive websites. Let?s take a look at some of the most important factors and decide when each of those solutions is more suitable:

Usability

To access a responsive website, all you need is a device with a browser, working internet connection and the corresponding URL. For a native application, that list is quite long- a compatible device, enough data, and storage to download the application, willingness to share a host of data, and more often than not, creating an account.The point here is, if you have a responsive website for your business, all the 3.5 billion smartphone users in the word are your potential customers. With a native application, that number is highly fragmented. If you have a native iOS application, your business would remain out of reach to eight out of ten smartphone users. If you choose to go with Android, you would miss out on the most lucrative set of users.On a similar note, as easy it is for users to land on a responsive application, equally frictionless it is for them to bounce off. After all, the temptation to open a new tab is much higher and immediate than closing an application and launching a new one. But on the contrary, once they leave by the closing tab or uninstalling the app, the friction shifts on the side- making it more tempestuous to launch the website than installing the app.

Related Post-??React Native: Building Native Mobile Apps with JavaScript

User?experience

Because responsive applications are basically websites displayed appropriately on a smaller screen without custom navigation and other UI elements, the user experience they offer is average at best. Native applications, on the other hand, are built from ground-up to create a perfect user experience with custom elements suited for small screens. This is perhaps also the reason why native mobile applications offer much higher conversions- even more than desktops, followed by responsive websites.

Features

Web applications have evolved a lot over the years with many features like location access, notifications and more but there are still some features that can only be offered in a mobile app. Things like TouchID or mobile payments simply aren?t compatible with responsive websites. Though these obviously are drawbacks, their importance depends largely on how critical they are to your product or service. If your service needs to have a robust payment system, the mobile application is the only viable choice as responsive websites can offer limited payment options.

Cost

You may already know that building responsive websites costs is significantly less than developing native apps. Plus if you factor in their wider availability, it becomes even more appealing. So what you need to decide is how much worth is the user experience and performance for your service. If that cost exceeds, the monetary benefits of hiring website development services, native mobile apps will still be a better choice. If not, a responsive website will be better suited for your purpose.

Read Also-?6 Key Statistics That Show the Importance of Responsive Web Design

WIX VS WORDPRESS: Opt the best one for your website!

WIX VS WORDPRESS: Opt the best one for your website!

by | Jul 2, 2018 | Web Design, Web Hosting, WordPress

The website plays an important role to boost your business performance. Creating a website has never been a burden. If you create a website, it will take time, money and so on. Therefore, you need to spend your budget and time in a right way.

Are you planning to decide between Wix vs WordPress? Both content management platforms are wonderful. But, to select the perfect one is your choice. In this blog, we will compare the?Wix and WordPress and mark the pros and cons.

Let's take a look at the comparison of two platforms.

1. Expenditure to build a website:

The main factor which comes into your mind while creating a website is the cost of a website. The total cost of a website will completely depend on your necessity.

Wix:

Wix is a free content management platform which offers basic website constructor for free. But, you cannot customize your domain name for your website so, the address will be username.wix.com.

The basic plan of Wix does not offer any advanced functionality. To add some additional features, you need to upgrade your basic plan to the premium plan. According to bandwidth, you can select the perfect plan for monthly or yearly. If you want e-commerce store, then you will have to pay additional charges for your store.

WordPress:

?WordPress is free for anyone. The main advantage of WordPress is that you need your own domain name and hosting. There are many hosting providers available in the market, you can choose anyone according to your budget. If you choose Bluehost, then it will cost you $2.75 per month and also includes the free custom domain.

According to WordPress themes or premium plugins, your website can increase but if you select free plugins then you can save more money. So, there many plans available which WordPress provides. According to your need, you can select any plan and you are free to use your WordPress websites in any way.

2.Websites Plugins:

As we know, plugins are the third party extensions which we can use with our website to add more functionality. In wix, we call it apps and in WordPress, we call it plugins.

Wix:

Talking about Wix, it comes with nearly 150+ apps that you can add to your website to increase the performance of your website. Through this app, you can add new emailing list, gallery, comment features and so on. Wix provides both free and premium apps.

WordPress:

There are almost 50,000+ free plugins available on the WordPress official website. For using premium plugins, you can go through the third-party websites. But, by using free plugins, you can also build a membership, creating a form, new email list, for security purpose and so on.

3. For Online business:

Selling products online is an important feature for creating a website.

Wix:

If you choose wix then you will have to pay some amount as Wix offers paid plans to run e-commerce store. With a basic plan, you cannot run your website with e-commerce development platform, you should update it with a paid plan. It allows limited payment gateway for your e-commerce store.

WordPress:

If we choose WordPress for your e-commerce store, then it becomes easy to create your online store. There any many platforms available which you can use for your WordPress website such as Woocommerce, Magento and so on. But, Woocommerce is the perfect platform for your WordPress website to create an online store.

WordPress provides many plugins to sell your product, subscription and more.

4. Easy to use:

If you do not have much time to learn new things then you can go for any platform Wix or WordPress as both offer flexibility to create a website without having programming language knowledge.

Wix:

Wix is easy to use to create your own websites. It offers a drag and drop interface where you can insert in your website and start editing. You can easily rearrange all the things on your website.

WordPress:

WordPress does not offer any built-in environment to edit any content. For this, you need to use a visual editor to write your content. And to customize your theme, there is a theme customizer. There are navigation menus, visual editor, etc also present in the WordPress platform. To get the full control on your website, you need to learn these fields.

Conclusion:

After reading all the above points carefully, you would be able to know which platform is better Wix or WordPress.

WordPress is much higher-ranking to Wix for creating a website. Although Wix is also easy to use for creating a website but to use the more functionality in your website and to make it more attractive, WordPress is better.

We hope this blog is helpful for you to compare Wix and WordPress and to learn about what WordPress and Wix offer.

If you choose a perfect platform, then you can save your money and generate more leads to increase your revenue and growth of your business.

Author Bio:

Tom Hardy is a renowned WordPress developer at ?Sparx IT Solutions: PSD to WordPress Conversion Company?and keeps on searching the innovative ways to improve the speed of websites. He also likes to share the researched knowledge with the audience through engaging blogs.? ?

5 Reasons You Need To Rebrand Your Business

5 Reasons You Need To Rebrand Your Business

by | Jun 30, 2018 | Web Design

As a business owner you must be always thinking of staying up to date with new processes, changes and advancements in your industry so that you can evolve to better meet consumer expectations.With passing time, your business evolves and so you may want to improve your brand image.Rebranding is a costly affair. Simply changing the logo design of your business is not enough, rebranding involves a whole lot of brainstorming activities.Take the example of Nearbuy, a service commerce platform that was earlier known as Groupon India, which has grown five-fold since its rebranding in 2015. You may not be sure if it?s the right move for your company and may want to compare the pros and cons for rebranding. Check out these reasons why a rebrand could be a smart move: 1. Your Brand Is OutdatedWhat was appealing to the customers 5-10 years back or more, may not be the case in current times. The customer?s taste is changing everyday. The customer today is more inclined towards intuitive design and user experience and so it is necessary for businesses to give their brands a facelift every now and then according to changing customer needs and demands.There might also be a case that your business has seen some major changes in terms of mergers and acquisitions in its operational area, rebranding becomes absolutely necessary in such cases of designing brands identity. It lends a new identity to your business and reassures consumers about what they should expect and what benefits can they reap out of these changes. 2. You Want To Facilitate Growth.You may have expanded your business and incorporated new products and services. If your current brand still focuses on your core business as to what it was previously, it will give a wrong signal to your customers.You may go for entire new rebranding in such situations, which will help communicate these changes to customers with a fresh new look and overhaul in messaging.Example of this can be UPS which went for a total rebranding in 2001, to tell everyone that they are not just a package delivery service, but rather an innovative company who cares about their customers and strives to efficiently manage a hub of activity to provide quality service.3. You?re Trying To Reach A New Audience.After having run your business for many years, a need may arise to target newer audience.The reasons to do so can be many - a decrease in sales, the desire to diversifying, and other factors may lead to your decision to reach out to new customers. It is quite obvious that when your target new audience, the branding strategy also has to change. For instance, you cannot hope to attract the older generation with a branding strategy that incorporates all things young and hip. 4. You Want Your Brand To Rise Above Competitors.Usually customers perceive middle-tier businesses in most industries in a similar fashion. There is hardly any differentiating factor among the many business and customers opt for the most readily available products and services, without exercising their own choice.If you feel that the branding of your business is quite similar to that of your competitors, it is time for you to break that image and rebrand for a better future. This will help establish your brand in a different light in front of your customers, in comparison to your competitors, and they will get a good enough reason to seek out your products or services.5. For The Sake Of Innovation Your brand is the face of your business that is seen to public.If you want to showcase the technical and social innovations that your business has achieved, rebranding becomes a necessity. Brands that continuously rebrand their products and services could potentially outperform you in terms of reputation and profitability. A classic example of this is the fact that towards the end of the 80s, most businesses changed their ?westernised? tone of communication to a more rooted Indian tone to attract the growing middle-class.Rebranding can be the biggest turning point in your company?s success story, if done rightly. Take a cue from predecessors in your industry who have rebranded successfully, but also make sure that you retain your company?s original spirit even in the makeover.