7 Ways to Improve User Experience and Reduce Bounce Rate
User Experience is among the most important aspect of designing a website . This is made evident with how signals of user experience are considered ranking factors.
This really isn’t a surprise as a site that offers the commendable experience to its users lead to more satisfied users, and Google aims to make this the case and puts a site that is able to do this in the forefront of search results.
Other than improving site ranking, good user experience can also reduce your site’s bounce rate. Site abandonment is something you would like to avoid as this does not only harm your current potential since you lose possible opportunities, but high bounce rates further hurt your site’s future interaction because high bounce rates are further treated as a signal of bad user experience and can push your site down in search engine results page.
It is therefore important that you work on user experience to help boost your SEO initiatives, and to prevent losses due to the site abandonment.
The following are 7 ways on how you will be able to improve the UX of your site:
1. Provide a Better Overall User Experience
The first step for you take is to aim to provide a holistically better UX. It is best to look at the point of view that UX is the result of what you do with your site, so it is best for you to understand that every aspect of your site has a part to play on the quality of user experience that your site visitors will have.
2. Improve UX Design
With holistic UX in mind, you will then need to understand that you have the power to control UX by designing your site to provide a great user experience. Your site’s design has a huge role in the reception of your site, so you will need to make sure that your site is engineered to provide a great experience to your site visitors.
Design is not just about the visual appeal of your website, but also how each individual element of your site works as part of the whole. Make sure that all functions are delivered, and that this is coupled with great aesthetics.
The goal is to design a beautiful and working site that your audience will surely enjoy.
3. Optimize your Call to Action Placement
The placement of your CTA has a huge role to play in UX, and especially in preventing your users from abandoning your site. It is therefore crucial that you put something important in areas that you site visitors will see first and would grab their attention. Usually, what’s most effective is your CTA, as this is what you would want your customers to do anyway.
By showing it right where your site visitors just as they enter your site will allow you to grab their attention more effectively, luring them into your desired actions.
4. Ditch the “Above the Fold” Myth
While it has just been mentioned how important putting your CTA on top is, putting everything above the fold should not be done anymore. In the past, sites practice putting all content above the fold as it is believed that things that are not above the fold of the site will not be recognized.
Meanwhile, developments in technology and human behavior towards it will prove that users are now expected to scroll down so there is no point in cramping everything atop a virtual fold.
It is actually better if your site has enough white space so that it wouldn’t overwhelm your site visitors as compared to bombarding them with a huge pile of content in a small space.
Again, putting everything above the fold is just a myth
5. Work on your Funnel Conversion
The sales funnel refers to the customer journey from need recognition up until post-purchase evaluation. By being able to identify where your customers are right now, you will be able to properly make use of the appropriate strategy for your leads.
This would have been easy if you have the same type of customers all the time, but you are dealing with various types of customers, and you would need to track their progress in the sales funnel, and you will also need to know what kind of strategy would work on them, whichever stage they are on.
6. A/B Testing + Targeted Landing Pages
A combo strategy that you should practice is A/B Testing and making use of targeted landing pages.
A/B Testing is a step needed to make sure that you have the best version of the campaign you have in mind. Testing out your campaigns before full implementation will allow you to make changes that can improve your strategy.
Meanwhile, it is also a good idea to make use of personalized landing pages. You can come up with landing pages that are specific to the kind of audience, like in terms of location. Your website can detect the location of the user, and would return a tailored-fit landing page for him or for her.
7. Show your Credibility
Finally, it should be your mission to build on your audience’s trust. While that is not easy to do the first time you interact with a certain user, there are effective ways on how you can encourage trust such as by showing security measures you implement on your site to ensure that transacting with your site is not a bad idea, especially in consideration of all the cybercrime happening right now.
It is also a good idea to show reviews from actual buyers and users of your product offerings so that first-time buyers or users will feel more comfortable trying your products out.
Other ways to improve your credibility your site is by showcasing awards, certifications, and partners that your business has. By doing so, your site visitors would know that it is okay to trust your business more than others.
Final Word
User experience is a truly important aspect of your website so making sure that you work on it can help boost your business in general. But most importantly, the strategies enumerated above all aim to make your UX better so that you will have to enjoy its benefits, and limit any shortcoming.
Business owners everywhere are looking at how to get their marketing exactly right and one of the greatest challenges has got to to be direct marketing emails: get them right and they fly past the junk folder, straight into the inbox and into the recipient’s consciousness. They get opened, they get read and most importantly of all, they get acted upon.
Unfortunately, it’s all too easy to get them wrong, so we take a look at four ways to avoid costly mistakes when sending marketing emails.
Image from Pexels
Audience research
The mainstay of any marketing campaign is, of course, market research and don’t feel you can ever do too much, you really can’t. You need to know what makes your customer tick. You need to know who they are, their age, where they live and what they do for fun. You need to know the kind of content and keywords that are going to catch their attention and what will make them hit that delete button.
You need to know as much as you can and whether you’re using an account based marketing agency to help you or flying solo, it’s this groundwork that’s going to make the difference between success and failure.
Content
You won’t waste your time reading content that’s irrelevant and neither will your customer so making sure that whatever you’re producing speaks precisely to your customer is the key to success. If you’ve got your marketing research done just right, then this shouldn’t be a problem in any way.
Create content that’s sharp, engaging and on your customer’s wave length. Find out what they’re engaging with on social media and you’ll be ahead of the game.
Participation
What is it, exactly, that you’re asking the customer to do? Make this call to action very clear from the start and don’t leave your customer in any doubt what action they need to engage in. whether you want them to head to your site or complete a survey, have that button displayed prominently a few times throughout the email making it easy for your customer to follow up.
You’ll also make it clear what reward they’ll receive for completing your call, whether that’s entry to a draw or a discount offer on your goods or services.
Subject line
This is the only way you’ll make it to the opening stage of the email so make sure that you get this absolutely right. No longer than 12 words and with a headline that totally grabs the reader and reels them in.
Be smart and funny, a little salacious or plain surprising, just don’t be dull and boring.
Direct marketing is still so widely used because it works. But it only works when it’s done right so if you’re struggling to find the right formula talk to the experts about your marketing needs. You only get one chance to make a great first impression so get it right for a strategy that gets you right into the inboxes of your customers.
Every modern business needs to be online. It doesn't matter if you carry out most of your business offline, whether in an office or a restaurant. Even if you have a brick-and-mortar location, the internet is your greatest tool for finding new business. Your brand might be online, but it's also important to make sure that you're doing the right things online. Many business owners will start to create an online presence without really knowing what they're doing. A basic website might be better than nothing, but it's probably not going to help you much if it's all that you have. Here's how you should be using the internet to promote your business.
Getting Found on Search Engines
Maybe you have a website, and you know the basics of SEO, but are you really doing what's necessary to get your brand found online? When it's so common to search for what you need online these days, whether you want to buy some new clothes or choose an outsourcing partner for your business, you can't afford not to pay attention to SEO for your brand. When people are searching for terms that are relevant to your business, you want your website and other pages, such as your Google My Business page, to appear prominently. There are many ways to work on SEO but make sure that you have a good website first.
Picture credit: Pixabay
Forming Relationships with Customers
Being online gives businesses access to their customers in ways that can't be enjoyed elsewhere. You can speak directly to existing customers and potential customers using a variety of methods. Tools such as social media, instant messaging and chatbots allow businesses to connect with people whenever and wherever they want. These tools make it easier to provide customer service and to form relationships with customers in a more direct way. Being online can enable you to give your brand more of a personality, and allow you to appear as a more human presence.
Making Your Business More Available and Responsive
All of the ways to contact people online also makes it easier for you to make your business more available and responsive. You can be there for your customers 24/7 in various ways thanks to the options for keeping in touch with them. Even if you can't be available to respond to them all the time, you can allow them to find the information they need from your website and other resources, as well as send you a message or email whenever they want. Thanks to chatbots, you can also allow them to get real-time customer service to answer common questions even if you can't make a human available.
Offering Great Customer Support
Being online should enable your business to provide good customer support for your customers. As well as being available to meet their needs more often, you can be sure to offer customer support that meets their needs. You can also help to improve customer experience with online tools. You might provide customer support and advice through social media, for example. Or you could have useful functions such as allowing people to book an appointment, a stay or a table with your business on your website so that they don't have to do it via a phone call or email.
Pic credit: Flickr
Driving Sales to Your Offline Business
If you have a business that you mostly run offline, whether it's a shop, a restaurant or a hotel, being able to bring in more business is one good reason to be online. You might rely on foot traffic, but getting the message out about your business is something that you can do online, as well as offline. Local SEO is one of the things that you might concentrate on if you want to drive more business. It involves using keywords relating to your location to help people find your business when they search online.
Building a Good Image and Reputation
Building your brand image can be tough, but the internet helps to make it a lot easier. It gives you the tools to reach out to people and start growing your reputation. Of course, the internet also allows for your customers to easily offer their opinion on review sites, social media and in other places. If you have the right tools to manage your online reputation, you can make sure that your business has the image that you want it to have. You can make sure that bad reviews don't ruin your business's reputation.
Pic credit: Pexels
Taking Your Business Global
Being online is also a great way to start attracting customers from around the world. Not every business is able to bring in international sales with their online presence, but many can. For example, an online store can begin offering international shipping and perhaps translate their website into different languages. Some businesses might want to reach out to international visitors and travelers too.
Targeting the Right Customers
Online marketing is excellent for targeting the right customers. Digital advertising methods allow for targeting by demographics and other important criteria. You can make sure that only the most relevant people see your ads. Advertising methods such as SEO or pay-per-click (PPC) give you ways to target your customers, making the most of your marketing budget by avoiding marketing to people who don't have any chance of being interested in what you have to offer.
Publishing Engaging Content
Content marketing is one of the best ways to promote your business online. If you're growing your brand, publishing engaging content on your website, on social media and in other relevant places will bring in new customers and help you to retain existing ones. There are many different types of content that you might publish online, including written content, infographics and videos. If you want to make the best use of content, a content marketing strategy will give a plan to work from and goals to work toward.
Getting your business online is only the first step. Make sure that you use the internet in the best ways available to you if you want to benefit from it.
Are you familiar with the principles of business? Take a good guess. Yes, it’s all about making MONEY! As an entrepreneur, you need to coexist with others in a competitive environment where customer create a special niche for your product or service.
Any business that wishes to stay viable must invest in practices that produce a profit. So it’s back to the basics- business 101. Here is a quick refresher.
1. Be a leader and employ the best staff that supports your ambitions
2. Develop a business plan
3. Offer unique products or services
4. Create a marketing plan
5. Provide exceptional customer service
6. Enhance the sales process
7. Generate a profit
8. Enjoy yourself
These strategies can be applied to every aspect of the business, and your app is no different.
What is app monetization?
It's precisely what it sounds like. It is a way to generate revenue from an app. Since people spend a great deal of time using their smartphones, companies are investing in creating apps to cater to their needs. It provides the opportunity to reach a wider audience. So as a business owner, what could be an easier way to make money?
Do you see dollar signs yet? It’s time to capitalize on the potential of your brand’s mobile app. If you are having doubts about how you’ll be able to charge users for using your app and still make a profit, you definitely need to read on.
Effective ways to monetize your app
Wouldn’t it be wonderful if you launched your app and money just magically started flowing in? Well, it’s not quite that simple. First off, you need to design an effective app that draws traffic and engages the users. 19% of apps don’t generate any revenue. Therefore it’s imperative that you employ the services of a reliable and experienced app developer likeAppVertical that can manage multiple aspects of your app.
There are currently several ways that you can monetize your app. Here are some strategies you can explore to determine which is best for you.
1. Pay per download
It’s a straightforward concept. To use the app, consumers will need to pay a one-time fee to download it. So your revenue is directly correlated with the number of apps that are downloaded. A paid app may seem like a way to scare off customers especially since, in 2018 alone, 94% and 88% of the apps were free on Google Play and App Store respectively. Be prepared to face stiff competition from these freebies.
But don’t sweat it; people will download your app even if you ask them to pay. By converting searchers into users, you have a chance to maximize revenue right away. Customers tend to be more loyal to apps that they spend on. It’s all about implementing the right techniques. You need to focus on the following:
Persuade people to try the app
Provide customers with a great user experience
Develop a great marketing plan
The value of the app should equate to the price that customers are paying
Provide better value than similar free apps on the market with enhanced UX, extra features, improved functionality, etc.
2. In-app purchases
There are ways to make money even if the app is initially downloaded for free. To get your app off the ground, you must provide valuable content so that users return to the app often. Substandard content or poor quality is a sure way to lose them. There are several in-app monetization methods, and providing products that can be purchased separately is one of them.
A majority of apps are free. But there are opportunities to purchase items within the app to improve UX, such as extra lives in a game, a one-time cheat to pass a level, additional services or products, etc. It’s also one way to boost a user’s loyalty. You should keep the following points in mind:
The app must be functional without any purchases
The purchase must deliver something of value to the user
Encourage the user to return for further transactions
As with paid apps, Google and Apple will take a percentage of your share
Some customers may request refunds due to accidental purchases
3. Freemium
These models offer free downloads but provide users with premium features that can be accessed after purchase. It’s a great way of attracting users with an initial free product alongside additional features that can enhance the experience.
The most significant advantage of implementing this strategy is that users have a chance to try the app before making a long-term commitment. You have the opportunity to take advantage of these benefits by:
Providing a basic portion of the app for free that persuades users towards the premium part
Delivering an engaging experience to promote positive reviews where revenue is linked to successful engagement
Build trust with customers by providing quality and value
Attract a large, active consumer base
4. Subscriptions
Subscriptions focus on gating access rather than providing features through purchases. Users can use the basic app for a free trial but will be prompted to make payments through a subscription to continue using enhanced features of the app. This model offers developers the possibility of recurring revenue every time a subscription is renewed. It works best:
When the app is oriented for news and entertainment (music, videos, movies, etc.)
There is repeated and frequent use of the app
Subscriptions remove interference from ads on the app
5. In-app advertising
You’ve all encountered in-app video ads. Mobile apps use in-app advertising for monetization more than any other method. App developers are constantly searching for new ways to attract a consumer's attention while keeping the app completely free. Users understand that this is the trade-off for not paying a penny to use an app. You can increase revenue by displaying relevant or valuable ads.
However, you must understand that there is a fine line between advertising and spamming. Employ the services of notable companies offering effective advertising solutions such as AirG Spam free services to start off on the right foot. Keep the following in mind:
Ads can clutter the user interface, making it difficult to navigate.
They may distract the user from making a purchase.
They can reduce UX if the ads are displayed at the wrong time or wrong place.
Disruptive tactics hurt your brand because consumers have learned to avoid clicking on spam links or malicious ads while browsing.
Users may abandon the app.
Some popular ads you can implement to monetize your mobile app as follows:
Banner Ads
It’s a quiet way to grab the user’s attention. By employing those ads that are relevant to your app, there is a greater possibility that users will click through them and increase your profits.
Interstitial Ads
They appear in between pages, articles, levels, etc. as a display or a short video. The ad usually takes up the whole page and always has an ‘X’ to allow viewers a quick escape route.
Native Ads
They are customized for your app, so these ads flow with the overall look and feel. Native ads are positioned within the content of your app to enhance a user’s experience rather than distract.
Rewarded video ads
Users are encouraged to view video ads by providing an incentive, such as extra coins in a game.
But if you’re hoping to reel in substantial ROI from your mobile app, you should lay out a plan before launching it. What works for one may not necessarily work for another.
Author Bio:
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
The office space is the headquarters of your business’s operations. So it should reflect the kind of work you do in there. When you’ve got the right office design that matches with your business, you will increase employee loyalty and productivity. Moreover, you can attract more clients for projects.
Given the fact that office layout and design has a lot of impact on your business, it is vital that you are aware that the office space should adapt to your business needs. This is especially true for ever-growing businesses.
However, when do you know that it’s high time to do a complete redesign of your office space? Below are four signs that will tell you exactly when the time is right for an office overhaul.
When it Hurts Your Productivity
The office space should be the one place that employees are in the zone. It should be where employees are able to power through a significant amount of work without compromising on quality.
However, in some cases, the office space may be the cause of a lack of productivity. Whether it’s poor noise canceling ability or lack of privacy, the layout of your office plays a strong role in workplace productivity.
For example, if you lack spaces for collaboration and only have cubicles, it can be a hindrance to assignments that require casual but professional meeting places.
Maybe the open-plan office layout isn’t working for your office just like many other workplaces because of a lack of privacy. If you find that your employees aren’t working as well as they should be, then listen to their feedback and maybe it’s time to ditch the old office layout for something better.
Increase of Employees
Companies that are receiving tremendous growth in business can expect an increase in the number of employees. However, this growth can be a major sign that you need a massive overhaul on the design of your office space.
Other signs that the office space is no longer able to fulfill the day-to-day needs of the employees are the lack of space. If you find that most meeting rooms are completely booked day in and out, then it’s time for a major redesign.
Otherwise, you may end up dealing with cabin fever amongst your employees, with them constantly bumping elbows against each other.
An office that is overcrowded is not just inconvenient, but it can also be a work hazard. So it is best that you plan a redesign soon if you find overcrowding to be a problem in the workplace.
Company Growth
If you are projecting growth in the future of your company, it may be time for an office redesign. This way you can prevent the overcrowding problem and equip your employees right before the significant growth of the company.
When thinking about the development of your business, you should also take into account the office space. However, if due to budget constraints you find yourself stuck between choosing whether to invest in the growth of the company or to office redesign, then there are temporary solutions you can do.
Coworking spaces are an excellent alternative that is affordable and effective. It is a suitable temporary solution until you get your bearings and finish redesigning the office.
Sometimes the growth of your company can fluctuate so the key here is to find the right office design that isn’t too crowded but isn’t too empty should the company experience some downsizing.
You Want to Impress Potential Clients
The office space is a reflection of the work that you do as well as the ethics of the company. Thus, it is essential to the image of a business that the office space is appropriate and attractive to both employees and clients.
A complete revamp of your office may just be what you need to close the deal on that potential client. According to Maid Sailors, NYC Office Cleaning provider, a redesign of office space is especially beneficial to growing small businesses.
Small businesses aren’t usually investing in the look of their company as much as their operation. This includes sales and, marketing. However, this can make them look like the beginners in the industry and it can make clients hesitant to work with them.
With a major redesign, however, you can create an atmosphere of professionalism and appear as seasoned industry experts. Even an upgrade on the reception area will improve a client’s first impression of your office space.
Redesigning your office space can cost money. However, this is an investment that you are making for your business. If you are seeing any of the signs above, then it is high time that you invest in the long-term sustainability of your business by first improving the company’s layout.
Make sure to only do redesigns that are within your budget and are appropriate for the work that you do. You can ask for your employees’ opinion to find out if they have any gripes about the current office layout and you can take it from there.
