Front End, Back End, and Full Stack-The Three Faces of Web Development

Front End, Back End, and Full Stack-The Three Faces of Web Development

by | Nov 22, 2018 | Web Design

Front End, Back End, and Full Stack-The Three Faces of Web DevelopmentRollback a few years and you would find that web applications were little more than digital catalogs. For the most part, they were static and as they had fewer footfalls, the risk and repercussions for crashing websites also used to be low. Those days it used to common for a single person to design, develop, and even host their website! But as the scale and complexity grew, web development has gradually moved from a generalist to specialist approach- giving rise to separate domains of frontend, backend full stack developmentBut that isn?t the complete picture. If you have ever scrolled through job portals, you would rarely find job profiles named Backend Developer or Frontend developer. Instead, the developers are generally associated with the technology they work on rather than on which end is it applied. Further, the rise of languages like JavaScript has further complicated the matter by blurring the line between the two, something we would discuss later. To get a clear picture, let?s first probe each of them and then we will try and come up with a generalized conclusion.

Frontend development

As the name suggests, this part of development creates the face of web application- the part that users actively interact with. Every webpage is built using a markup language called HTML (currently HTML5) while CSS and JavaScript are used for design and integrating dynamic components. But as mentioned before, you would rarely find a job profile named frontend developer because they are generally called UI/UX designers.As much of the application is built using ready-to-use components and templates, the task of these developers slants more on designing than development. Not just the aesthetics- which is a part of the interface but also the entire workflow- that constitutes user experience.

Backend development

The actual working of websites takes place behind the scenes. That is, when you as a user click ?Buy? on any eCommerce website, it is the backend developers who make the purchase happen. Technologies like PHP, Python, NodeJS, among others, remain the most popular for backend development. And just like you don?t find ?front-end developers?, you won?t find ?backend developers? in job profiles. They are known by the technology they work upon like ?PHP developer?, ?NodeJS developer?, etc. The database expertise to remains a part of backend development.Overall, all you need is a UI/UX developer and a PHP/Python/NodeJS developer to build any web application.

Full Stack development

Generally, developers who carry expertise on all parts of application development are referred to as full stack developers. In theory, that is quite simple to explain but as mentioned, web development technologies have evolved a lot over the years and things aren?t any more so easy to segregate.

The new web development space

With the advent of many tools and technologies, JavaScript, in particular, have a line between frontend and backend development has blurred. As mentioned, JavaScript remains a key component of frontend development but if you noticed, NodeJS- a backend platform, is also based on JavaScript. Similarly, there are many low-code tools that offer components with both GUI and backend functionality. So if a developer builds web applications with these new tools, are the front-end developers or the backend developers?Overall as a general rule of thumb, we should be segregating these domains only for custom web application development and not all web development projects. In that case, our neatly defined categories hold true. Otherwise, it is more plausible to assume that full-stack developers have built the application.
How to Increase Ecommerce Product Sales with Influencer Marketing?

How to Increase Ecommerce Product Sales with Influencer Marketing?

by | Nov 21, 2018 | E-commerce

Influencer marketing has been an evolving branch of the marketing industry for some time now. Possibly, it is the best way to encourage branding amongst your targeted audience. So, what?s the best thing about it? Well, the audience is already there. You can leverage and present your product, ideas, and content in front of a new audience base to generate a good amount of leads/sales to your sales funnel. When it comes to gaining more sales, Influencer Marketing can make it possible for you. Let?s say, you want to buy a new phone. To find out what it has in store for you, you check out the videos and testimonials online. When we see a picture of our desired products with our favorite influencer, we have an impulse to buy them. That?s the power of Influencer marketing. ?Influencers are Influential?. We all have a bunch of our favorite Influencers and admire their lifestyle plus choices.According to the Influencer Marketing Hub, businesses are making $7.65 for every $1 spent on Influencer marketing. A study by Snap Inc states that 31% chose influencers and celebrities who influence their decision of purchasing.This article covers all the details and tips you will need to launch a successful influencer marketing campaign.The Right Influencer, Not the Best One:To find the right influencer related to your niche, you need to select an influencer that has an audience based on your niche. For example, if you are a fashion brand, search for the influencers whose interests reflect your products and style. If you have products related to technology, you need to find from a pool of tech influencers. Try searching them with relevant keywords and you will find a bunch of them. Once you make a choice list, filter their profile with below questions:
  • A brief on their audience base
  • Do they know/love/use your brand?
  • Does their personality match your brand?
  • Can they create sponsored posts?
  • Would it be easy to work with them?
Compare the Numbers:Now that you have a complete list of influencers, make a brief audit of their profile. Do they have sufficient number of subscribers? How many likes and views they usually get on their videos? Do they receive a related comment on their niche videos? How strong is their social media profile? And you will be able to conclude the right professional for your products/business.Creating Winning Marketing Campaigns:
  • Products/Services Introduction:
This an essential part of providing the right introduction to your brand and products to them. No matter how big or small the impression of your company is, sharing your views on your products and sales goals with them makes all the difference. Moreover, they get more transparency and idea about how they want to promote your products.
  • Personalized Video Campaigns:
I was watching a video of Erica Griffin, a fellow Tech blogger, where she filmed a typical day in a life of a blogger. She traveled to New York City to attend the Samsung Unpacked Press Event for the release of Galaxy Note 7 to promote the brand. Erica is a tech nerd who creates many youtube videos related to technology gadgets, so you can call it a smart move. Plus, she received a good amount of views and likes. This is one type of influencer video. You can generate dozens of other videos and campaigns depending on the type of products and services you have. Try to plan giveaways, they work wonders. Additionally, if they like your product on a trial base, you will surely generate a handsome ROI.
  • Ask them to Review Your Products:
You all know that customers rely on a product review before buying any product. And of course, before investing their money, they make sure that they are purchasing the right product. I see many fashion videos where beauty influencers create a video with 5-6 products of the brand and review them. Even you can find dozens of gadgets, phone, clothing, and many more product review videos.So, creating a Product Review Video and getting a Product Review from influencers a successful tactic that befalls in this type of marketing and a good way of creating a product credibility in the market. It is that simple.
  • Leverage Social Proof:
Luxy Hair, is an eCommerce product store offering quality hair extension products. They are the perfect example of social proof done right. If you refer to their product page, they have displayed their YouTube product videos on the product page. It makes their Social Media proof stronger. According to studies by Collective Bias, 70% of consumers are more likely to make a purchase if they find a photo posted by another consumer. You can offer discount codes with the name of that influencer as well. Final Thoughts?Apart from these ideas, I am sure you can pull out other smart things to do with influencers based on your product and services. The first crucial step is choosing the right influencer. Start talking Influencer marketing strategies with them, build strong business relationships and give these campaigns to mark a noticeable revenue growth. Happy marketing!Author Bio:The author is Maulik Shah, the founder & CEO of Biztech: Magento Ecommerce Development Company. He also runs Biztech blog, where he shares insights from the world of CMS and other web-based technologies.
Celebrating the History of Dragon Blogger Technology with a PS4 Giveaway

Celebrating the History of Dragon Blogger Technology with a PS4 Giveaway

by | Nov 20, 2018 | Off Topic

Dragon Blogger is not just a technology blog but has many social media properties including a YouTube Channel as well as you can find them on Instagram, Twitter, Pinterest, Twitch.tv, Soundcloud and more. Just search for dragonblogger in Google and the many sites will come up. Dragon Blogger has many writers and reviewers contributing to the site now and is always on the lookout for more streamers, gamers and people who want to contribute content and get free stuff to review.Besides the giveaways and gaming related content, you can find the latest gadget reviews also on Dragon Blogger Technology and these can be anything from Bluetooth Earbuds, to the latest Mobile Tech, Car Tech, Video Cards, Speakers and more. A growing number of brands are partnering with Dragon Blogger which is expanding the amount and type of products that get reviewed all the time.Dragon Blogger not only hosts the latest tech news and features video game content and streams, but you can also find tech giveaways over at Dragon Blogger Technology as they often giveaway a product that they get to review or partner with sponsors for larger giveaways. Over the years people have won Kindle Fire Tablets, Laptops, PlayStation and Xbox consoles as well as tons of headsets and Bluetooth accessories.Dragon Blogger Technology and Entertainment does more than just product reviews on their YouTube Channel which is youtube.com/dragonblogger you can find everything from video game let's play's, to the various contributors experimenting with different entertainment and product demonstrations. Feel free to get to know all the contributors to DragonBlogger.com over the years, there have been nearly 20 different people contributing at various points in the site history.Dragon Blogger Technology isn't just about reviewing products and sharing the latest tech news and gadget info. Since the beginning the owner of Dragon Blogger has wanted to give people a chance to win free stuff and was one of the earliest giveaway sites leveraging the giveaway platforms that are now very popular long before they became popular. Giveaways are fair and honest, and each giveaway always has it's winners announced publicly in social media, on the site and in the giveaway platform widget. This ensures legitimacy and accountability for each giveaway and leaves no question "was there really a winner, or was that giveaway really legit?" Many winners also take pictures holding the prizes to help build assurance that the giveaways are indeed legit and not scams.Enter for your chance to win a PlayStation 4 which includes the EasySMX Cool 2000 Gaming Headsetthat is hosted and sponsored by DragonBlogger.com, ThisBytesForYou and NexusInYou666 but we are also co-hosting and make sure if you enter the giveaway you cut/paste the URL for this page when it asks you "which site did you enter from". That way we can get credit for co-hosting the giveaway and have our chance to host the winner and win a cool prize ourselves.

Enter to Win a PlayStation 4 Now

PlayStation 4 Slim 1TB Console Giveaway If the above widget doesn't work you can enter from the main site page here: https://www.dragonblogger.com/ps4giveaway if you have any questions go to DragonBlogger.com and use the contact us form to ask the site owner, or you can ask the giveaway owner at https://www.facebook.com/dragonbloggertech
Why is Magento 2 the Ideal Choice for Mobile e-Commerce?

Why is Magento 2 the Ideal Choice for Mobile e-Commerce?

by | Nov 20, 2018 | Off Topic

The use of the internet through mobile devices is increasing day by day. This is the reason why a lot of companies are investing in mobile e-commerce. To expand your business with mobile e-commerce, there are several platforms available like Magento, WooCommerce, Joomla, and many more. One can use them to build your e-commerce store. However, businesses prefer Magento 2 for building e-commerce websites for several good reasons.And we shall discuss these reasons here.

Interesting Facts about Magento 2 and Mobile E-Commerce

  • If we go with the numbers, around 19,336 business websites today are using Magento 2 as per the e-commerce stats.
  • 42% of the mobile revenue for some top 500 retailers is captured by the retail apps.
  • Statistics reveal that by the end of the year 2021, around 53.9% of the total retail e-commerce is expected to be generated through mobile.
  • The mobile e-commerce revenues are summed up to 96.34 billion U.S. dollars in 2015 worldwide. And it is expected that it will surpass 693 billion U.S. dollars in 2019.

Why Choose Magento 2 For Mobile E-Commerce?

  • Enhanced Admin Panel

The most important aspect when it comes to the admin panel is its user-friendliness. The work of admin panel is complex and so the interface needs to be simple so that people can get accustomed with it. With Magento 2, the admin panel is simple yet effective and so it becomes easy to manage the whole website.

  • Maximized Sales

Most of the e-commerce sales today come from mobile devices. According to statistics, consumers are 51% more likely to buy from online stores having a fully optimized website for the mobile device.There were days when people use to sit in front of their laptops or desktops to purchase something online. But those days are gone for sure as a mobile phone is a preferred choice today for buying anything online. Now this gives a loud and clear message to the owners and retailers to have their websites updated for mobile screens so that customers get uninterrupted shopping experience.Magento 2 can help the store owners to build a mobile app that ultimately boosts the conversions and maximizes the sales.

  • Mobile Management

Magento 2 comes with some amazing features that can help a store owner to run the business smoothly. It is open source and has got pretty much everything to start the online store. Here?s what one can expect from Magento 2 for their business:
  1. Catalog Management
  2. Marketing/Promotion suite
  3. SEO functionality
  4. Site Management (CMS functionality)
  5. Order Management (invoicing)
This means, when a website is built using Magento 2, all the website functionalities are available on the mobile through admin extension in the e-commerce store. One can manage the website right from the mobile phone.

  • Google Friendly

As per the updates made by Google in 2015, the search algorithm gives more importance mobile-friendly websites. It penalizes or lowers the rank of websites that are not mobile-friendly.With Magento 2, the store owners don?t have to worry about the mobile-friendliness of their websites. This functionality is already provided by Magento 2. Thus, their websites are responsive for any device and they don?t have to build different versions for them. This means, if a website is built with Magento 2 then one can target the e-commerce as well the m-commerce market.

  • Easy Checkout

The checkout interface is very important for an e-commerce store. If checkout is simple and safe; customers will likely come down to the store again. But if it is complicated and takes more time than required, surely it will demotivate the customers at the final step. And this isn?t something a store owner wants. Abandoned carts decrease the store sales.However, Magento 2 platform offers easy and secure checkout interface to the e-commerce stores. What?s even better is having these benefits within the reach of fingertips! Customers can make a purchase within a short time with much ease and security. This can surely boost traffic and sales for e-commerce stores.

  • Reliable Caching

Caching serves as a reliable parameter of performance for the websites. This holds equally true for the mobile websites due to its unpredictable nature of connectivity. Magento 2 provides reliable caching through Vanish Full Cache support. It is easy to configure and developers can improve the performance of a website despite the fluctuations in connectivity.

  • Advanced Marketing Features

Magento 2 comes with advanced marketing features like:
  1. Optimized Product Category Pages
  2. Customer Segmentation
  3. Creating Wishlist
  4. Visual Merchandising
  5. Sharing Email
  6. Drag and Drop feature
It goes a long way in increasing the overall visibility of the website.

  • User-Friendly

The sales of a store are directly affected by whether or not the website is user-friendly. If it is easy to browse through the store and navigate to different items, users will definitely have a good experience while shopping. But if it is complex, users might not come to the store ever again. This means one loses several customers by missing out on the user-friendly nature of the store.Magento 2 has a solution for this and it comes with easy to browse and navigate themes to resolve this problem. There are themes readily available to be used for an easy browsing and purchase of the products.

Conclusion

For any e-commerce business today, it is important to focus on the m-commerce market. If mobile e-commerce is what you are aiming at then Magneto 2 is the best choice provided it comes with a fully flexible, scalable and optimized solution. A full-featured Magento 2 website for mobile devices shall engage more customers and drive more revenue to the business.