For years email marketing remained the essential part of online marketing campaigns and the first priority of small business owners. It helps companies and businesses to market services and products to people who might be potential customers for them, but since email filters have become more intelligent it is harder for marketers to bypass the filters and reach inbox. But for some people email marketing is still one of the most successful marketing methods.
We will look at some reasons for email marketing campaigns still being one of the most successful marketing methods.
Access to a Huge Audience
Today almost every internet user has an email address because it is nearly impossible to make use of the internet to communicate with other users without having one. Email marketing provides direct access to internet users without borders and restrictions in between. A company or business can share the details and benefits of choosing their products or services straight with a user.
Today there are more than one social network platforms on the web and businesses are using extensively them to market their services and products, but users can easily customize their settings to choose what they want to see and hide. In contrast if emails reach users? inbox they will more probably be viewed.
Create a Mailing List
Marketing on a social network platform has some drawbacks among which updates getting lost are most common. Most users over see new updates such as promotions, discounts and offers because they are often mixed with other updates which mean more to them. It is essential in marketing principle to get attention of a user to convert it into a customer.
Users and fans can subscribe to mailing lists to remain updated while webmasters and marketers can send mails containing information about promotions and offers which they might be interested in knowing. Creating and managing mailing lists has become a skill and companies often hire a social media manager to handle and manage email subscribers and pages on social networks.
Online service such as MailChimp is an example of a third-party email marketing company helping companies and businesses manage subscribers? mailing list.
People Have More Time to Check Mails
Social networks are superb and they are one of the best ways to remain updated with friends and family, but it requires some spare time to upload your photos and tag some friends. Checking mails suits to office decorum and you only get information which is important to you. People subscribe to important mailing lists at their favorite websites and can easily read and forward them to others without getting in the social mess.
As a business owner you can send what is important for your readers and not spam them with emails to make email marketing campaign effective.
Customize and Show Your Business
With emails you are free to think creative as far as your imagination goes. You can think of creative ways to make emails more readable and user-friendly to express your business. You can use templates, your business logo and insert links to web pages which a user might be interested in.
Customize Your Campaign for Users
You can distribute mailing lists with interests and professions of users, and customize emails for different users, which is nearly impossible with social networks as you have limited resources. You can use a formal business language for emails you are sending to working professionals, while you can use more colors and a leisure talk for younger audience. Marketing campaigns designed for social networks work completely contrasts to that because each page is designed for all kinds of audience ? email marketing campaigns give you more freedom.
Verdict
Social networks and other online platforms have made socializing much easier but email marketing is still the prime medium of marketing because it gives you freedom and you can manage email listings using your own tools and use it as you like.
Mark is an online counsultant expert in email marketing and on page optimization
