How Website Affects Your Business’s Public Appearance

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How Website Affects Your Business’s Public Appearance

Starting a new business can be very challenging and there are a lot of factors that will affect its success. As an entrepreneur, you can avoid most of those difficulties. Making a good website is the first step toward building a respectable and recognizable brand. Your potential customers will go online and search for your service and product. Their experience while visiting your site will form their opinion about your business. Below are some of the most important aspects you should consider when creating a website for your new company.

Navigation

You don’t want to hide anything from your clients. Therefore, create a website that is easy to navigate through. That simple effort will ensure that people come back and start trusting your company. Every single page of your site should include plenty of breadcrumbs, so visitors can easily navigate around different categories and pages. It is crucial that they know where they are at any time. In addition, navigation should be done the way it looks pretty. Being functional is just not enough. Feel free to play with basic shapes and lines in order to improve aesthetics of your website’s navigation. Keep it simple and appealing and traffic will most certainly increase.

Homepage image

The homepage is the first thing your potential customer will see. Keep in mind that people are visual beings. Because of that, you should pay a lot of attention to your homepage image. Use the visuals to direct visitor’s eyes. You can make people look at any specific area using just simple elements which will cause an immediate reaction. In case you don’t want to have large visual on your homepage, you can do just fine with other design elements available on your site. There are no rules, so go ahead and be creative. The more time you invest, the better your homepage will be.

Recent and popular posts

If you decide to run a blog, which is highly recommended, you should make sure it is well organized and relevant. That means that you’ll need to push your most popular posts on the top of the page. The same action should be done with recent posts. This simple tricks will help your business in at least two ways. First, you’ll be able to see what are your visitors interested in so you can meet their expectations in the future. The second perk is a better ranking of your website in the search engine results.

High-quality content

Once your customers clicked on your link and found themselves on your website, they’ll want to know what are you about. Make sure you work on high-quality content and web design which will get your visitors hooked on your brand. Keep up with personal tone while writing content since people are more likely to trust an individual than a big faceless corporation.

Before you start creating content, go ahead and find out who’s your ideal customer. Try to define their demographics. Get to know their age, interests, education. All of those will help you to give them the content they are seeking for. Work on keywords, and if you are not into it, feel free to consult one of the available SEO companies and they’ll be there for you.

Social media

Your website can’t make it on its own. Regardless of its aesthetics, functionality, and content, it will need help from social media platforms. The whole internet life is happening there, and if you’re not on social media, there’s a good chance you don’t exist. Because of that, consider adding some sharing buttons on your website, so your visitors can share what they like quickly. That way, the word about your business will be spread out, and you’ll be able to see what people think about your product or service. In addition, you’ll get valuable information about the traffic that came from social media, so you can use it for future marketing campaigns.

Aesthetics

Try to avoid making a boring website. It should be provocative and unusual, and yet simple and pretty. You don’t have to worry about that since there are numerous talented web designers out there and you can make an audition so they can present their ideas. Make sure to hire someone experienced and up-to-date. Trends are changing fast and you don’t want to hire someone who will design and outdated website. Your website will be the face of your company, so make sure it’s representative.

Final thoughts

As you can see, aesthetics is important but not crucial part of your website. Before you start thinking about the looks, go ahead and start working on the content. The best way to lure people to your site is to listen to them and give them what they want. Always meet your customers’ needs. Create a place where they can communicate with each other and with you.

Take some time to answer all their questions and address all concerns. People will appreciate your attitude and will be coming back. If you treat your customer base with care, they will share their experience online and your website will get even more traffic and your conversion rate will improve in no time.