Top 6 Email Marketing Tools for EcommerceNick Throlson
Selecting the right email marketing tool is essential to the success of your business. Aweber has been an industry standard for years, but Aweber alternatives are popping up everywhere. Many are proving to be more and more beneficial to the consumer.
Ecommerce business owners are discovering that they may have outgrown Aweber. They are now searching for aweber alternatives that provide a more comprehensive solution.
Email service providers are now including the following functions:
- SMS Campaigns
- Email Campaigns
- Email Reports
- Segmentation and Targeting
- Automated Messages
- Drag and Drop Visual Editors
- Discount codes
Let’s examine the top 6 Aweber alternatives and their features to help you discover the best possible email marketing tool for your business.
The Top Six Aweber Alternatives
#1. Omnisend: The Perfect Ecommerce Aweber Alternative
Omnisend is perfect for ecommerce. It was built specifically with the ecommerce merchants in mind. Omnisend facilitates easy and effective communicate with customers through multiple channels..
As Omnisend allows you to communicate via SMS, Facebook Messenger, Facebook custom audiences, and Google retargeting ads, this allows you to reach customers in multiple ways.
Omnisend features an intuitive drag and drop email builder which makes it simple to create professional looking emails in no time.
With Omnisend’s visual automation workflow, you can automate messages and send them through a variety of channels. This will help to ensure that your customers get the messages.
Omnisend also makes it easy to build your email list with dynamic exit-intent and timed popups. They also have landing pages for email capture.
Omnisend also includes some time saving marketing features such as the Product Picker, which will add products from your website straight to your emails. This will increase the speed of creating email campaigns.
Sales are extremely important to your business and Omnisend has solutions to increase your click through rates – the Scratch card and gift box. These are interactive tools that engage your customers and encourage click throughs.
The Automated Product Recommender is another excellent feature. All you have to do is add the Product Recommender block in your campaign. Your subscribers will automatically see the bestselling or newest products.
Omnisend is the top choice for Aweber alternatives, especially for the ecommerce store owner. Omnisend is easy to get started with and offers customers a free plan with a 2000 email/day limit (or 15,000 emails/month).
#2. Mailchimp: Great Aweber Alternative for Newsletters
Mailchimp is a popular contender in email marketing. It features an easy to use drag and drop email builder, which is similar to Omnisend.
Mailchimp also allows you to create landing pages, segment your lists, integrate your ecommerce platform, and offer product recommendations.
Mailchimp is a great tool if you’re simply looking to send out newsletters to a subscriber base. They don’t offer SMS messaging.
Unfortunately, Mailchimp does not have customer support for its free subscribers. Therefore, if you are just getting started building your email list and may have questions, you should look elsewhere.
#3. Drip: A Beginner’s Aweber Alternative
As far as Aweber alternatives, Drip sets itself apart simply for its visual composer. Visual platforms are great for beginners. They are very simple and intuitive.
When you sign up, Drip focuses directly on creating an automated workflow from the start, proposing a few different automated campaign templates to modify.
The email builder itself is a bit dated compared to the other email marketing platforms. Most builders focus on creating “blocks,” but Drip separates an email into the header, body and footer. There is little room for customization.
For a beginner who doesn’t need anything fancy, Drip is a great alternative to Aweber. It is simple and will send out a basic email campaign.
#4. SmartrMail: A Basic Aweber Alternative
SmartrMail makes email marketing easy without any bells or whistles. If sending emails is all you really need, this may be a great option for you. SmartrMail works for beginner email automation with automatically updating segments that are set up for you upon joining the platform.
SmartrMail has a simplified drag and drop email campaign builder that enables you to create the most basic newsletter campaigns.
SmartrMail can’t be connected to your store. Therefore, you will need to manually add your products into your emails. This can be very time consuming.
SmartrMail has the most basic functions for email marketing. It is geared towards the beginner. SmartrMail is perfect for those who don’t need any service beyond email.
#5. SendinBlue: A Simple Aweber Alternative
SendinBlue is one of the simpler email campaign builders. While SendinBlue does not have the extensive number of features that Omnisend has, it does feature a great visual composer. This allows you to create professional looking campaigns in minutes.
SendinBlue stands out by allowing you to use SMS campaigns in your email workflows. This is not something that most email marketing providers allow you to do.
SendinBlue offers a few different workflows that can inspire merchants to create multiple campaigns and segments for their subscribers. They offer templates and HTML editors for professional emails.
SendinBlue enables you to monitor your performance with real time statistics and click through reports.
SendinBlue is missing sophisticated elements of email marketing, but it is a decent service for beginners. It is simple and easy to use.
#6. ActiveCampaign: Advanced Aweber Alternative for CRM Users
ActiveCampaign is the most advanced and sophisticated email marketing service on this list. It does function and feel more like a CRM. This is great for businesses focused on sales
ActiveCampaign features a centralized space for your contacts. It allows you to create campaigns around those contacts. With the strong emphasis on the contacts, the learning curve for this tool is steep.
ActiveCampaign is highly recommended if you have multiple domains to manage. Their segmenting allows you to create campaigns targeting each list.
Seasoned marketers will be the ones to make the most out of ActiveCampaign. They will appreciate the CRM features. However, if you are looking for simplicity, you may want to skip this one.
This is not a comprehensive list of all the aweber alternatives that are available to you. However, these are our top picks for empowering ecommerce tools that optimize results. These companies provide a more comprehensive solution for email than Aweber.
It can be quite time-consuming to sift through all the email marketing providers out there. Hopefully, this list has provided you with a head start in discovering the perfect email marketing solution for your ecommerce business.