Think These Marketing Tactics Are Dead? Think AgainNick Throlson
You probably assume that if you’re running a business, you no longer need to hand flyers out on the street or post them through people’s doors. After all, these days you can provide the content that people want online in a way that is far less intrusive and potentially reach a much larger audience.
There are two reasons why flyer marketing should not be abandoned. First, don’t underestimate the importance of local customers. A loyal local base of customers can keep your company afloat when profits tumble in your company model.
As well as this, you can combine this marketing tactic with more modern trends such as hashtags. Include a hashtag on your flyer, and you could get a solid group of impressed customers using it. This will help a small company rise through the ranks online.
You might assume that people always see email marketing as spam. But this isn’t the case at all. Ultimately it depends what emails you are sending people on your list. If you are constantly sending the same content repeatedly to all the people on the list, yeah it’s going to be junk. So, let’s start by making sure that you separate your list into groups. That way you can make the content is a little more personalized. For instance, you should be sending different emails to those who are just joining as a customer and those who haven’t bought anything from your business in a while.
Think about the actual content too. You need to give a good mix of different types such as newsletters. Software for newsletters can make this type of content creation easy and fast while still compelling.
Don’t underestimate the power of guerilla marketing. These days the aim of promoting your business is to go viral. You can do this quite simply by making sure that you are giving the media something to write about. That’s where guerrilla marketing comes in. This is something fresh and exciting which gives everyone from local journalists to international broadcasters a reason to take notice of your company brand.
Finally, you probably don’t want to pay a fortune for TV ads anymore in your business, and that is certainly understandable. No one wants to waste a fortune on their marketing budget for ads most people will probably skip. But don’t dismiss video completely. It can still be useful and effective for you as a business owner.
Make sure you look at some of these possibilities that may seem old-fashioned but could provide your business the fantastic boost it needs.