Writing a successful blog post is an art that many people overlook when they are invited
to write a guest blog on another site, but it is important to write interesting content whether you are posting on your own website or on someone else?s blog.?Although there are some basic rules that everyone can follow, it is often a case of looking at the host site and seeing what has been successful before.It is also important to try and avoid duplicating content that has already been published, so try to look for a new angle or a new point that you can emphasise in your blog.
Choosing Your Topic
Getting the right subject for your blog is vital to achieving a good figure of people reading the blog, and also getting people to interact with you on the blog itself.? If you?re writing the blog for your own site then you will have plenty of ideas for potential topics that you can write about, but when you?ve been invited to write a guest blog its wise to
look at the audience before you pick your topic.
While it will not always be possible to choose a topic that is entirely new in every case, in order to get interest and feedback from the blog?s audience it is best to introduce a new aspect to the debate. The majority of internet browsers are very savvy, and most audiences will quickly navigate away from a blog that doesn?t offer anything new or relevant. It is also worth making sure you have an extensive knowledge of the subject you?re writing about, otherwise the audience will pick you up on any factual errors in your writing.
Consider What You Want To
Another important aspect to consider when you are writing a blog post is to know what you want to get from the blog post.?If it is being featured on your own blog then its purpose will usually be to try and draw visitors to your site, and this means it will need to be useful information as well as being optimized to be attractive to search engines.? Guest blogs will usually be to either help bring traffic to your website, or to promote your product or service, and in
this case the blog will need to be interesting and provide information that will make the audience want to find out more.
Writing For The Audience
One of the biggest flaws that can be seen in many blog posts is that they are written from a purely promotional point of view, and don?t provide the kind of information that will make the audience want to read and interact with the post.? By looking at the website and identifying which posts get the most reaction and traffic from the blog?s audience, this can help you to identify the points about your topic that will be most interesting to them. Look at?WebsistePlanet Blog;?the key here is to provide enough information to interest the audience, but also to make them want to find out more, which is a key feature in the best blog posts.
Thomas is the web developer behind?http://www.websiteplanet.com. He also?has written a number of guest blogs for related websites.
Through your ecommerce website, you likely have grand dreams of turning a large, steady profit. An ecommerce website acts as a virtual storefront, and when effective, it can entice consumers to make purchases and can process a sales transaction without effort required on your part. However, in order to be effective, an ecommerce site has to receive focused traffic. Many savvy website owners have decided to use a blog to drive traffic to their website and generate interest. Here are a few secrets that you can put to use to enjoy better results from your blogging efforts.
1. Make Regular Posts
One of the key benefits associated with blogging is that it can boost your website?s search engine rankings. Search engine rankings are determined by several factors, and two of those factors are the age of your posts and the frequency that new posts are added to the site. In order to enjoy the benefits of a business blog, you will need to make at least two to three new posts per week. You can write these yourself, or you can outsource the work to a freelance writer.
Your blog posts should be written with SEO strategies applied. You should research the top keywords that customers are searching for when looking for your company?s offerings. Then, target these keywords in your writing. Each post does not have to focus purely on those topics, but the words can be intermingled throughout the text to boost search engine rankings when the words are queried.
3.Evoke an Emotional Response
The best blog posts may be written with SEO strategies in mind, but they also are written with the knowledge that your potential consumers will be reading them. With this in mind, they should be written in a manner to create an emotional response to buy The best blog posts will stir emotions that may relate to the desire to have the latest and greatest equipment, to look beautiful and stylish, to provide for a family, and other related emotional responses.
Customers may want to buy what you are offering, but they also want to know that they are getting a great deal on their purchase. Consider using your blog posts to describe key features that make you products better than the rest, to talk about sales and promotional offers, to describe how these products can save a consumer money or time with use and other value-added benefits.
5.Address Your Customers? Needs
Consider what needs your customers have when buying your products and create blog posts that describe the needs as well as how the products fill those needs. If your products are functional in nature, such as if you are selling vacuums on your ecommerce site, this may not be difficult to do. If your products are luxury items, you will have to appeal to the perception of needs or to emotions. For example, a customer may buy a luxury watch because of the desire to look distinguished or to enjoy the finer things in life.
Your ecommerce website?s blog can be put to great use to drive traffic to your website and to convince customers to make a purchase. Put these secrets of blogging to use today, and watch the incredible results take hold!
Written by Warney Boyd
Warney writes about small business tips. He recently attended a business presentation by?Brett Kelly??the CEO of?Kelly+Partners in Sydney, and found him to be one of the most motivational?speakers he has come across.?