The most common advice for starting a business is to go step by step. While generally speaking this is the way to go, there are certain exceptions. We all know that in these digital times the core of every business is an attractive and engaging website that needs to be ranked high up on the first page of search results. The most common?mistake the inexperienced?business?owners make is to design a website right away and worry about the SEO later. Well, these are the two steps you need to do simultaneously. As Sydney SEO?experts constantly point out – there is an essential and natural link between the site?s design and it?s search performance. So let?s take a look how can you make this interplay happen and make the most of it.
1. Yellow Brick Road
In today?s ever-growing?competition the battle for the user?s attention has never been greater and the result is that all of our senses are constantly under attack, our vision in?the first place. In order to attract their audience, most of the business owners overload their websites with various eye candy because they think that will boost their engagement. But results are usually quite opposite?because people easily get lost among this visual stimulus. If you want to build a spectacular Land of Oz?you need to include the yellow brick road?that will lead your customers to your sales funnel and CTA buttons. If your pages are confusing and difficult?to use your customers will quickly get frustrated and look for the ones with greater usability factors. That?s why your design's navigation is crucial for SEO?- with a proper guidance people will stay longer on your pages, share them with friends and you?ll get the higher volume of inbound links. All these factors are an indication of quality which is rewarded by search engines. When creating this navigation remember that your roads need to stretch to mobile devices, too.
2. The Cobweb
Your users are not the only ones who need to have open roads before them – you need to knit the cobweb for those little crawling spiders?because they?re the ones who can make your website discoverable – or not. These search?engine bots in charge of?indexing are sophisticated, but their ability to discover?content is not without limits. Their web consists entirely from links to your content and if these links are broken, buried, or simply don?t exist – your pages will be impossible to rank. The key is to make the architecture of your website intuitive from the perspective?of design and crawlable from?the perspective of SEO. That?s why you need to keep your most important content high up and then?build subcategories from there.
3. The Wizard
At the end of their adventures in the land of Oz, Dorothy?and her friends realize that the great wizard?is just the man. Nonetheless, they don?t end up empty-handed. The presents are simple, but they?re just what they were looking for. In the same manner, beneath all that eye candy on your website,?there?s a content. It is an indication?to search engines of what your page is about and it needs to be just what your users are looking for. And only simplicity can produce real results – the times when you could stuff your landing page with keywords is over, for modern SEO the quality of the content?is crucial. You need to know the purpose of every page, what is?the information?the users need or will want to know about every topic and what kind of content is necessary to get your message across. And you need to know all this before?you bring your design ideas to life because they should be developed to assist the content, not to distract the users from it.
4. There?s No Place Like Home
Although we?ve promised you the tips for nailing the design and SEO, that doesn?t mean you won?t have to maintain the world you?ve created. The competition and the rapid evolution of technology can easily make your website outdated in only a couple of years, so redesign?has become a normal procedure. Same as the SEO, the design is also an ongoing process. That doesn?t mean you?ve done anything wrong, things?simply need?to be updated to satisfy new standards. That?s why it?s important that all the elements and connections between them find a way to your new and improved look. This is the point where the connection between the design and SEO becomes indisputable – if you redirect things wrong all the SEO value you?ve been building?will go down the drain. So before you start, get a really clear view of the current state so no pages and their content (along with rankings, title tags, and?other relevant information) are left behind.
We live at the times of short attention spans so strong visuals are necessary, but they mustn?t become?the distraction. You need to keep the navigation clear and the content visible and able to survive the winds of change.?Only if both – spiders and searchers – can find their way around you?ll be open?for business.
SEO work is a way to bring your website above your competition. Doing so means
knowing the techniques to bring up your rank. This article will show you ways to
make yourself visible, it will also tell you things you should stay away from.
The way to do this is to make a robots text file and place it in your site's
root directory. txt file and plugging it into your main directory. This tells
the search engines that these files are not to be accessed.
Take the time to consider what keywords would be associated with your content,
and use these keywords throughout your website. Add keywords to both your title
tag and main content, but keep your keyword density to a sane level to avoid
getting the dreaded “keyword stuffer” label.
Dedicate each page to highlighting one target keyword phrase. Confusion is the
inevitable result when you try to cram a lot of different keywords into a single
page. Your readers will get more out of a page that maintains focus on one
topic. They will be more likely to return to your website, too. Search engines
may help bring visitors to your site, but they will not endear it to readers.
Search engine optimization is important, but the experience of your readers is
even more crucial.
Join as many prominent organizations as you can when you are working to optimize
your search engine ranking. These organizations link to their member businesses,
so you can get more local visitors. Plus, a good Better Business Bureau rating
lets customers know that you are running a legitimate website.
You should seek out ezines and online forums that focus on your target market
and submit articles with imbedded backlinks that connect to your website. The
great thing about eZines are that they are archived, so even if your article is
found months later, it can still have usable links back to your site.
If you want to rank higher on the search engines, aim to include content that
delves into a wide variety of topics but still remains focused on your overall
idea. If, for instance, you are blogging on a topic such as golf, include
content dealing with the professional tour, course design and various types of
golfing gear. By keeping your content diverse, you will attract the largest
Putting your website in a prime place to be found is what search engine
optimization is all about. The article you have just read gave you multiple tips
on how to make this happen for you. Applying these simple tricks will get your
website noticed in no time, so increase your traffic today!
Thanks for reading. For more great seo tips see?www.digitalcomposure.com??
There are many SEO elements that you'll feel comfortable doing, but you may find
that you need the professionals' help with some of the elements. Read on for
some great tips to help you get the most out of your SEO efforts.
Use surveys and short games to help you determine who your target market is.
People love to take surveys to see what styles and products are right for them.
Include questions about their shopping habits and interests. You will learn a
lot about your customers while they have a little bit of fun.
Ask about their work history and experience. Look into the risks that are
involved, so you are sure to make an informed decision.
Because of variations in search engines, you may achieve good visibility with
one search engine, or two, but not all of them at once. Keyword selection is an
important part of gaining recognition by different search engines. , Ask. and
even Bing are all known to favor specific SEO principles over keyword usage.
Keyword density is an important component in search engine optimization. If you
want search engines to consider your content high-quality, make sure that no
more than 20 percent of a page's content is taken up by keywords.
Your site should be simple to read. Your site should be clear and concise so
that it will rank higher. It is important that your site is designed to attract
the attention of both your viewers and the search engines.
Content on your site is an essential part of search engine optimization. Your
content must be original and written well. It should not be too long or short,
and it should focus on your keywords or phrases. You also need to use better
grammar than the competition. When it comes to SEO, it helps to have great
content on your site.
You website needs to provide pertinent information and not just sell products
and services. Try writing a list of useful tips when shopping for something in
your product category, or a FAQ letting people know how to use your products.
If you truly want better rankings for your website, then make sure you take
these tips seriously, and do your best to follow the steps required. Everyone
wants their site to rank as high as possible in searches, and this can become
possible with proper use of good SEO tactics, which are simple to learn.
Thanks for reading. For more great seo tips see www.digitalcomposure.com
Building backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the better. Period.
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Search Engine Optimization (SEO) sometimes seems like a sort of mystic science. That?s often the case for those who don?t work with it on a regular basis, particularly businesspeople, who are likely to have received the full blast of statistical analyses from experts without getting the big picture of what SEO does, and what it?s supposed to achieve.
Another thing most people don?t know is that SEO works, and works very well. They also apparently don?t know that the basic principles of SEO and advertising copy are very much the same. Ironically, the realities of SEO ideas and practices are in plain view, all the time, all over the world, in the form of ad copy.
- How do you search for something online?
- You use names, descriptions, and try to pin down your search terms to be as effective as possible, to find what you want in the shortest space of time.
SEO keywords and phrases are based on these principles, and so is advertising copy. If you?re looking for a fridge, you search for fridges, perhaps with a brand name.? If you look at hard copy ads, what do you see? ?Westinghouse Fridges?.
SEO dynamics in hard copy
A man called Claude Hopkins is called The Father of Advertising. He wrote a book called Scientific Advertising at the start of the 20th century, and his work is still required reading today. ?Hopkins was a realist, and emphasized the value of print materials in terms of their value to the consumer, not the seller. The idea is that people have their own motivations for purchase, and these are the real decision-making influences.
Decisions are based on information, and that information has to be presented so that it shows clear values to the consumer. The consumer, naturally, looks at any form of advertising in the same way as SEO ? ?This is what I?m looking for?.
For hard copy producers, this principle is extremely important. A post-it note can provide enough information to generate a sale, provided it has information of use to the buyer. This in turn means that hard copy information has to use these values dynamically, to match the medium used.
- Your business card- Business card printing allows some very high value content to be included on a card, like services, areas of expertise, and visual content to attract attention like colour schemes, layout, etc. A business card is in effect a mini-advertisement.
- Business writing techniques- Basic business writing may not have a reputation for glamorous use of language, but it?s extremely efficient in terms of providing information. In corporate brochure printing, information content is very much constructed on the business writing foundation, with ad copy attached to highlight the SEO content effect for subject matter.
Even technical writing can be incorporated into something as obviously advertising-oriented as large poster printing, using text like ?The new XYZ processor, 5GB RAM?, which tells those interested in high end processors exactly what they want to know.
SEO content dynamics work for any business. If you?re looking for better content for your hard copy, start looking at SEO principles. You?ll appreciate the upgrade.