Tag - CPC bidding

PerformanceExchange? Platform Provides Solutions for Publishers and Advertisers

MediaTrust has announced the release of PerformanceExchange?, an online CPC bidding platform that helps marketers extend their search for customers. PerformanceExchange? searches for relevant advertising offers, providing marketers with access to campaigns that result in superior conversions. Using proprietary CPC bidding and a custom delivery system, PerformanceExchange? generates text ads [...]