Let’s face it, we can talk all we want about how looks are not important, but when it comes to a well thought out business website, looks are everything. No customer or client wants to look at a website that is messy, cluttered with dead links and runs slowly. Customers are smart, impatient and they want their information from you NOW, not in the five minutes it could take for a part of your website to bother loading. With companies around the globe evolving online at a rapid rate, you as a company will have to face the facts that if you hope to be more successful, you need to give your image a good shake-up. What better time to do that, than 2018?
Your audience is being brought to your website through the search engines and social media. To be able to find you, they have to be looking for you and so if you are offering excellent content and easy ways to find you, you have to ensure that what they find is of high quality, too. If your customers cannot feel like you are putting in an effort to trends that are ahead of them, you’re losing already. Customers are smart. They are aware of issues that come up and if your company has had an unfortunate time of things in the market, they are likely to turn elsewhere with their business, which goes against everything you want as a company. Working quickly to stay relevant and build a level of trust with your customers is important, so don’t panic yet! You can change your business image with a few helpful tips, gaining back that customer loyalty that you have lost and transforming how you do things.
Getting your company back on track involves a revamp and a rethink. This can be anything from the web design that you need to update to the SEO strategy you need for your Google rankings. Google algorithm updates can help you to understand exactly what trends you should be following to drive traffic to your site, you just have to make sure your site is worth driving traffic towards in the first place. Get your head together with your marketing team and discuss adjusting your current business model and approach, so that you appear sleeker and smarter to the customers going to your site. It can be difficult to break away from what you’ve always done, but if you’re losing customers then it’s worth breaking through it and getting things redesigned.
Working on the way that you currently interact with customers isn’t always a simple thing to do. All this time, you’ve been doing things one certain way and now you have to change that – adjustment is difficult for any business. Listening to what your customers are telling you about the way your website is run is the key here. You need to offer the platform for feedback and then you need to implement the right changes. There’s no point whatsoever in asking for opinions and ideas if you don’t plan to change anything. This is your business, and you may be proud of it but if there is something that is out of sync and not working, then it’s not going to be much of a business. Making the right changes can include anything from a live chat bot on the website for better communication, to making your data and information more easily available with a sitemap on the website itself. These changes will transform your business image, even if they don’t feel like big changes.
Do you want to engage your customers, right? One of the most frustrating things about a company website is one that is not full of good, high-quality information about you. One of the ways you can change this is to start your own company blog. Customers now love to rely on visual content and blogs to make their opinions set about a certain company, as this way they can leverage their interest in you and your new content. This is one of the best ways you can get customers spreading the word about you. Content creation is key, and this means paying for the best out there if you haven’t got an in-house team who can write it for you. When you change your business image by offering better and more quality content, you need to keep asking for that feedback and get the changes made that matter.
Add More Talent
Taking on a new hire or a new team of people to help you revamp your business look is a way to change the way you’ve always had things looking. We mentioned a messy website earlier on, and it’s important your website is not a slow, buggy mess. You can change your logo and rebrand all day long, but if you don’t have the right talent managing those changes, then there’s no point. The people that you surround your business with are the real game changers and the ones who can help your business transformation to stick. You may not be in the position to bring on permanent members of web development staff, but this is one of those areas of your budget that you should be maximising with outsourcing or a freelancer that you have on board. There are plenty of websites like these, where you can find quality freelancers who can offer the right service you need at the right place.
When you decide to transform your business image, you need to track how you do it and keep yourself up to date on the changes that you have made. When you do this, you can watch in real time how your changes have made a difference and whether they will continue to do so. Keep 2018 as your year for change and make it count for your new business transformation. It will be something you will need to keep an eye on so it becomes a success.