Social Media As A Powerful Marketing Tool For Savvy MarketersKhristine Agase
Is social media isn’t in your marketing arsenal until now? Well, you’re missing out one of the most powerful marketing tools available today. As what many people say, social media has the power and the ability to change the world. Although it's a broad claim, but the proof is in the figures. With more and more people joining social media sites and using them regularly, it's unarguable that this communication platform is growing at warp speed.
Social Media Buzz
If you believe that at this present time social media is booming like never, that's not all. Marketing analysts say that the social networking industry is bound to become bigger in the coming years. Yes, social media wave isn’t ending anytime soon. Which means, businesses have the huge opportunity to take advantage of it.
While the social media trends are unstoppable, it will continue to evolve and surprise the digital community. It is what savvy marketers should keep an eye on. Today, the competition between businesses is getting stiffer. Wherever you look, there's always a competitor. What you need is the edge to outshine your corporate rival. And that is when social media comes into the scene.
With the new marketing features, consumer preferences and changes in brand standards, as a business leader, you must have a general understanding of how social media can impact businesses in a powerfully positive way.
BUILDING A Corporate Social Presence
The proliferation of different social networking sites has helped marketing enthusiasts to diversify their marketing efforts in more than one way. Hence, it has widened the space for the interaction of businesses to its target audience around the world. It is, therefore, crucial to making the big leap to social media marketing today. The longer you wait, the more you have to lose. So you have to do it now.
Your social media presence is not just merely an option, it is necessary for brands nowadays. At this point in the game, not having an active social media presence is like pushing your company into a business pitfall. Whether you're a small or giant enterprise, you have to reach your customers for effective recognition. But where are they? Here's the reality! ‘EVERYBODY IS ON SOCIAL MEDIA.'
Here are the TOP 5 most popular social networking sites according to the number of active monthly users:
|Social Network||Monthly Active Users|
We just showed you the current standing of the most popular social networking sites today. This will give you the hint where most of the people can be found. FYI, choosing the right social media platform for your business is important. Because not all social networks can be relevant to your niche. Moreover, it is not going to help your business by any means.
Choosing a social platform can be more complicated than you'd think. There are thousands of social networks out there to choose from. So getting started can be difficult. But don't worry. You can narrow the list down to the most popular and most widely used platforms. See the list above.
The Power Of Social Media
Advantages Of Social Media For Your Business
1. Increase brand awareness.
Brand awareness is the most important aspect of marketing campaigns. When it comes to business visibility, social media is proven to be one of the most effective digital marketing methods. By creating a social media profile, you can broadly interact with not only to your target audience but even with other businesses that can benefit your niche.
Also, the share feature of the social media platforms is a fantastic way to introduce your business to a new network of individuals. When more people who know about your business, you have higher chances of getting leads that can eventually become potential customers.
2. Provide your target audience with what they genuinely need.
Social media serves as a social listening tool. You can hear your audience voices. Through its real-time comment section and personal message features, you can gain valuable insights from people. This will help you know what your target audience expects and want from you. Also, this includes knowing your customer pain points and analyze the competition.
To track real-time customer feedback is crucial because it becomes a clear guide for you to know what you need to provide and focus more on improvement. Facebook Insights and Google Analytics tools are two great examples.
3. Build stronger brand authority.
It's a way lot easier to make your business more authoritative using social media. Why? Because these social platforms are an all-in-one marketing method. You can do almost everything. You can even collaborate it with your best video marketing strategy. Yes, you can post videos on social media. We all know that video is also a powerful marketing tool that can easily motivate and convince a potential customer.
An explainer video telling the story of your business and how your goods and services can end the struggles of homeowners is allowed on your timeline. And when your video catches the attention of many, it can go viral as well. A Kickstarter video production on a social media platform is a fabulous marketing collaboration to consider. When consumers see your company posting these valuable things on social media, you'll appear more credible than your competitors.
4. A very affordable marketing tool.
Come on! This is unarguable. People know that social networking sites are affordable and sometimes, can even be free marketing tools. How truly amazing is that! Social media is possibly the most cost-efficient part of an advertising strategy because signing up and creating a profile is free. You are given the option to decide whether to invest or not in a paid promotion.
Social promotion is indeed a huge advantage because you get a greater return on investment while retaining a bigger budget for other marketing and business expenses. When it comes to the allocated budget, ads on social media will never become an issue.
5. Get higher conversion rate.
This is the most important of all. Your goal! To increase sales. When your business has an increasing conversion rate, it simply means Growth. Getting found on social sites is one of the things you can do to higher your chances of improving your company's productivity. With increased visibility, your business gains more opportunities for conversion.
People use social media platforms not only to stay connected to their friends, family, and communities. In this social media age, these social networking sites have become digital communities where people look for information and news about the products and services where they want to spend their hard-earned money.
But Wait! Your Post Matters!!!
Not all social media posts are effective. You know that. So before you post, ask yourself these questions. What makes people want to click? Is it compelling? Funny? Interesting? Every post on your business’s social media accounts is an opportunity. So don't waste it. A bad post can ruin your reputation. There are ways on how to choose or create the right content to post. Learn it.
Social media is the most powerful form of marketing and market research the world has ever seen. It provides a valuable venue for better understanding and learning from your target audiences. Fortunately, it is here to stay. So use it right and enjoy getting more customers, more traffic, and more conversions.