Search Engine Optimization SEMRushNick Throlson
If you’re into Search Engine Optimization or Search Engine Marketing, then you should be into SEMrush because it can help you stay ahead of the game.
SEMrush is the only tool of its kind currently scraping over 88 million Google SERPs a month for the most popular keywords. It then takes that data and translates it into easy to follow charts, reports, and stat summaries for each keyword, phrase, or domain you plug into the search box.
When you open the SEMRush page, you’ll see the search box. Once you type in either a domain name or a keyword, a navigation menu on the left will list out the various reports you can browse through. These reports are based on both Google Organic search results and Google AdWords data.
Reports available include:
- Main Report
- Google Keywords
- AdWords Keywords
- Competitors in Google
- Competitors in AdWords
- AdWords Ads Texts
- Potential Ads Buyers
- Potential Ads Sellers
You might begin your analysis by entering your own domain name in the search box. You’ll then be able to see a snapshot of all the reports available.
The Google keywords report will give you a list of keywords for which you are currently ranking in the first 20 positions in Google SERP. For each keyword, useful information about it is provided, including: the exact SERP position, percentage of the traffic you are getting from it, total number of Google search results for the keyword, as well as numbers related to monthly search volume (CPC, search trend, and the like). Any AdWords data is also readily available via the AdWords Keywords tab.
Perhaps more important than checking data related to your own site, is checking the data relative to your competitors’ sites. This is easy with SEMrush. Just enter a domain in the search box, click on the Competitors in Google tab in the Reports Menu, and you’ll see a list of competing domains based on an organic search. Included in this report is data such as: number of common keywords, search engine traffic, search engine traffic price, and total number of AdWords keywords associated with each of the domains. A similar report is also available relative to your AdWords competitors.
Keyword data can be attained the same way as domain info. SEMrush gives a complete list of data in its keyword summary, including: the list of sites using the word ranking in the first 20 positions in Google Organic Search, a Related Keywords Report, a Phrase Match Report, and an AdWords Report (list of sites running AdWords campaigns for that keyword).
SEMRush can even help identify potential ad buyers or ad sellers for your site based in your keyword searches. It compares the keywords you’re ranking in Google’s first 20 positions for to the list of Google AdWords buyers for those keywords and produces a Potential Ads Buyers report, or Potential Ad Sellers report for each.
SEMRush is available for varying levels of access and data. There’s a free, limited access version for those who want to check out how it does what it does, but that will only scratch the surface if you’re a true SEO or SEM professional. Other subscriptions to the service range from “light” to “PRO” and even Guru and Enterprise levels for those who need it.
Now, for a very limited time, my readers can try a Pro version of SEMrush free for 2-weeks. Simply, go to the SEMrush home page www.semrush.com, create a free account, and use the promo code below try it. This offer is only good through August 20th, so don’t wait! Accounts remain active for 2-weeks after activation.
PROMO CODE: V2N7-S650-H358-P30T