Every time a new year comes around, it's essential to make sure your business is keeping up with the latest trends. Marketing trends are emerging all the time, and it's important to know what works and what no longer matters. In particular, digital marketing can be affected by changes to Google's algorithms and rules. Any business should keep up with what others are doing in the marketing industry. Although, of course, marketing firms especially need to know what's happening. As 2017 approaches, you can ensure that you're familiar with which trends are continuing and emerging in the new year.
Content marketing has been extremely important in the last few years. As it develops, many people are starting to take a more strategic approach to it. One of the trends that are beginning to grow is the use of interactive content marketing. This can include a large range of content types that people can use. Interactive content might take the form of quizzes, lookbooks, ebooks, assessments, and calculators. They are elements that visitors to a website can get involved with, instead of simply reading or looking at it. Interactive items can also encourage sharing on many occasions, such as with quizzes.
Search engine optimization will always be important for digital marketing. However, each year there can be different things to consider. Whenever Google makes any changes, it's essential for businesses to reassess their SEO strategies. Recent announcements about Google's mobile index mean that mobile SEO will need to be examined in 2017. Mobile searches are also growing and have overtaken desktop searches for the first time. Specialist search engine optimization services can help businesses to keep up with these changes. They can ensure that SEO strategies remain relevant in the long and short-term.
The use of big data has become increasingly popular in many areas of business. However, many businesses have struggled to make use of it in the past. They can sometimes collect the data but fail to make the most of it. Collecting data from various channels is only the start of using it to improve marketing methods. It's also essential to know how to apply the information to change the way you target your market. It can help to create personalization on websites and other marketing methods. Email marketing can become more personalized using big data collected too.
Marketing automation has also been a significant issue for the past few years. The concept involves automating marketing processes and tasks so that they don't need to be constantly monitored. It frees up time to analyze the success of marketing methods and do various other things. Many businesses have been using marketing automation for a while, but others don't know how to get started. They are starting to understand how they can begin automation and how it will benefit their business.
2017 will be a year to watch the continuing development of some important marketing trends. There will also be some new issues to concentrate on for marketing success.