Online Shopping: Are These Barriers Stopping Your Customers From Buying?Nick Throlson
Online shoppers are becoming increasingly picky about the businesses they buy from. This is primarily due to the extensive choice they have and their wariness of online scams. But if you’re continually driving traffic but failing to convert visitors to customers, skepticism may not be to blame. If your e-commerce site contains too many barriers or issues, this could be off-putting to potential clients. From difficult navigation to slow loading times, there are multiple reasons why they may be leaving your site empty handed. So to start getting the sales and results you desire, consider whether your site contains the following barriers.
No information about shipping costs
Many business owners think that not revealing shipping information will help them secure more sales. But in fact, this can be detrimental to your business. Customers will often want to know how much shipping fees are before committing to a purchase. Especially if they are overseas. So by not containing this information, you could be missing out the opportunity to sell your products.
This also applies to making returns too. While you naturally want the customer to keep your products, there will be instances when a return is necessary. But without any information to refer to, this can also stop a sale from proceeding. So rather than keeping your customers in the dark, add a page to your site that includes this vital information.
Lack of images
Online shoppers like to see as much of a product as they possibly can before making the decision to buy. So if you only have one image available for each of your products, this could be what is stopping them from making a purchase. Having numerous images from different angles, that can also be enlarged gives customers a better overview. This can help you stand apart from your competition, particularly if they are selling the same product. Product videos can also show your product being used. This can be valuable insight that encourages customers to add to their bag. Adding extra product photos and videos to your site might seem basic. But it can make a big impact on your sales.
Not enough payment options
From Paypal to credit card payments, there are more ways than ever for online shoppers to pay for their purchases. But if your website only offers one payment option, this can cause suspicion and restrict how many sales you generate. So rather than letting this continue, you need to start providing more options. Some business owners can find card processing services difficult to secure because of the products they sell. But some services will allow you to open a high-risk merchant account which allows you to offer further options. You should also look into offering email, online checks and debit card payments. This will not only boost the professionalism of your business but also allows more customers to buy with ease.
Now you are aware of these issues, it might be time to reassess your site and work towards improving it. In a matter of weeks, we will be entering the busiest shopping period of the year- Christmas. So make sure your e-commerce experience is up to par sooner rather than later.