Marketing Strategies for BeginnersNick Throlson
Promoting an online business can seem like a daunting task at first but there are lots of things you can do to give your company the best chance of success. If you are a beginner to business, you have an interest in how marketing works or you need to promote your startup then you have come to the right place. It might seem very complex and difficult to get your company noticed by customers but there are some techniques and methods you can use to get your business the recognition it deserves. You can start with the basics and then build up the time and energy you invest in marketing once you get the hang of it. Every business needs an online presence nowadays to have the minimum amount of success, so make sure you take the time to market yourself properly. Read on to find out what you can do to market your business and how you can go about it. Get ready for your business to get noticed, and for your online presence to get people talking.
All businesses will benefit from taking advantage of social media. The kinds of social media you use might depend on the nature of your business but for most people advertising themselves in as many ways as possible gets more people noticing them and talking about them. Twitter can be a particularly powerful tool and is definitely something all businesses should consider. The twittersphere links people and shares information in bitesize chunks and can be a great way to get your message out there. Twitter can be particularly useful for events management and getting people to talk about the launch of new products, or even the opening of your store. If you are a company based purely online you will need to be much more active than if you owned a physical store, so make sure consider this.
Make Your Own Blog
If you have a website selling your products, including a blog can be a great way to inform people about your sector and about your products too. If you sell surfing equipment for example talking about your knowledge of surfing and giving advice about how to care for products will look really good to customers. This makes you look passionate about what you do and shows them that you have knowledge and expertise in your field. A blog can be a space that can engage consumers and keep them clicking too, which is the desired outcome of all your marketing strategies. If you are having difficulty with marketing you can always enlist professional help like Ascend2 for example. Although you don’t want your blog to be too promotional towards your products and services, it is a good avenue through which to advertise yourself. Debating the difference between bike tires that you offer and their benefits for on road and offroad use would be a good use of your blog if you sold products for cycling. The ideas are endless so get writing and think about genuinely engaging posts you would make. What do your customers want to read about?
Research Your Competition
When starting any marketing it can be useful to know what other businesses are offering people and thinking about how you can do better. No matter if you are a local high street shop or vast global company you are always going to have competition. Knowing the kinds of deals and services they offer customers can help you build and grow your company, and if there are any gaps in the market make sure you take advantage of them. What are customers saying about their service and their products, how could you do better? Although it can be difficult to identify competition if you are a purely web based company, you need to do your research. This can give your marketing strategies direction and you can modify your online presence accordingly. Do your research if you want to be informed and on top of the competition.
Here are just a few ideas to get you thinking about marketing your company. Although marketing might seem like a difficult task at first, these skills can be learnt like any other. Doing research can never hurt and you should continue to do so to make sure your marketing strategies are up to date and relevant. Whatever your product or company social media and blogs are your best friend. Remember to consider quality over quantity and to not be too overly promotional, not posting lots of spam will also help to keep your customer base.