Giving Your Business The Digital AdvantageNick Throlson
It’s an admirable goal to try and keep the future of your business away from digital tech and the internet in favor of good old-fashioned hard work, but sadly it won’t last forever.
Thankfully, it’s not too hard to get your business starting off on the right foot in the digital age, and once you grab hold of the basics, you might be a master in no time at all.
So, does your business have a website? If not, why not? A website can help you network, promote your business, act as a marketplace or run as a customer service platform. A website can give your business, more business. Sites like Wix.com and Squarespace can give you the tools to get started. If you want to really race ahead, consider speaking to an SEO expert, and you can get the right words embedded into your site to attract the visitors you want.
Now you’ve got your site sorted out, maybe you should think about what social media platforms you want to use. Sites like Facebook and Twitter are basically free promotional tools for your company, and if you use them the right way, you can see the benefits instantly. Social media offers a platform to speak to customers one to one and deal with customer service issues over the internet. You can also market your brand with the right language and content!
Next up is the cloud. Gone are the days of backing up to flimsy hard-drives. You can now upload your data and work to internet based storage drives that give you the option to access your work remotely from anywhere. Not only that, but it’s secure and there are numerous opportunities for your business on the market. Most cloud storage solutions offer you and your employees the ability to collaborate on documents remotely and simultaneously. Communication platforms like Slack can connect to your cloud and ensure collaboration and communication are consistent across the business.
Outfitting yourself and your staff with a company smartphone ensures everyone can keep in touch and work remotely. They even have access to your cloud-based storage, so it’s truly a mobile solution and can solve many issues with networking and connectivity.
Giving your business the digital edge is going to increase your internet profile, and that will attract cyber-criminals. It’s best to secure your data, install anti-virus software and keep your systems protected and updated.
If you start off, you’ll give your business a substantial digital presence in no time, and you’ll be able to identify and strengthen your business’s weaknesses by hiring and speaking to the right people if you can’t solve the issues yourself. If you follow these tips, you’ll be on the right path and your business will benefit!