One of the most difficult things about trade shows is getting noticed. Even if you’ve rented out a space and have a booth set up, there’s a good chance that you won’t be able to get much attention unless you make a name for yourself before your appearance. The reality is that most people won’t really care about your business unless you have something to draw them in.
In many cases, that “thing” to draw you in could be a unique promotional gift.
But is a gift all it takes to make a successful appearance at a trade show? No. In fact, far from it. However, a promotional item can get you noticed more often and can help people remember your brand name, especially if you do something unique or wacky enough to go viral.
So in this post, we’ll be taking a look at some of the most unique promotional gifts that you can hand out to people at your trade show booth.
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Wearable items are also good, provided your audience can wear them immediately
Handing out shirts used to be one of the most common things to do at a trade show. Unfortunately, it’s become a little impractical since people aren’t usually willing to change a shirt mid-show by going back to their hotel or into a bathroom. Free shirts can easily be abandoned since they’re not the most convenient thing to wear.
Instead, why not give out some accessories? A great example of this is a cap from a reputable manufacturer such as Cap America. Caps are practical because they can help shield from sunlight and they can also keep the wearer warm. They can easily be branded if needed and there are many unique designs and patterns to pick from. Other accessories you can give out include socks. These would be perfect for your guests to change in to after a long day of walking around the entire event.
Give them something useful
A good promotional gift is one that is actually useful. Focus on things that your audience might want during their visit to the trade show event floor. You can pick something general such as pens and pencil, but they’re not exactly significant and look a little boring. Plus, almost anyone could give you a pen or pencil–it’s hardly special.
Instead, why not consider branded USB chargers or battery banks? These are a great option for tech-focused trade shows, especially if they come pre-charged by you. This gives your audience a little device they can use to keep their phone charged up and ready to go.
Getting noticed at a trade show can be challenging, especially if you’re looking to wow your audience and get them to pay attention to your products and services. However, promotional gifts can give you a little edge on the competition and is a great way to get started. If you choose something unique that stays with your audience, they’ll have a much easier time remembering you and your brand.