When you think of digital marketing, it can seem relatively simple. All you have to do is make a website, get it noticed, and rank higher, right? Sadly, things aren’t quite so easy. The world of digital marketing is vast and confusing, especially for new entrepreneurs. With so much false information out there, it’s not uncommon for business owners to make mistakes. This can cause damage, costing time and money. To avoid harming your business, here are six myths to forget.
Everyone Hates Marketing Emails
A poorly executed marketing email can be devastating for a business. Not only will it waste time and money you could have better spent elsewhere, but it can put customers off too. However, that doesn’t mean you should avoid marketing emails altogether. Regardless of your view on email marketing, it can be effective. Allowing customers to opt-in and out of emails is beneficial.
Local Business Aren’t Online
Size doesn’t matter when it comes to digital marketing. Whether you’re a large, small, global, national, or local venture, you must be online. Just remember that online marketing and website design becomes more difficult to handle in-house the smaller the operation. This means that, if you have a local business, you might need to outsource this work to see the many advantages.
SEO Is Completely Dead
People have been saying that SEO, or search engine optimization, is dead for years. They have also been wrong that same amount of time. SEO might have evolved, but it definitely still matters. The techniques we used to use, like keyword stuffing, are long gone, so if you try using them today, they won’t work. When done right, however, SEO will increase traffic from all over.
Negative Comments Crush Business
Reading negative comments about your business is heartbreaking. Thankfully, it doesn’t have to break your business too. Any customer concerns about your product or service should always be addressed. By responding to negative reviews in the right way, you show customers that you care. This will make a huge difference in your reputation and the loyalty of your customers.
Mobile Users Don’t Convert
Just a few years ago, no one would shop using their phone. After all, buying on the internet meant enduring small screens and slow internet connections. Nowadays, things are much different. Screens are bigger, connections are faster, and responsive design is the norm. Every business must have a mobile-friendly version of their website, or they’ll alienate a lot of people.
It’s All About Technology
While digital marketing is effective and efficient, you shouldn’t assume traditional marketing is extinct. Don’t neglect the older techniques, because they can create a solid foundation for your online marketing efforts. When you switch your focus to digital, make sure you keep looking back at other tactics. The online world can be unpredictable, so it’s best that you keep a balance.
Putting effort into digital marketing can be highly beneficial for any business. Hopefully, by ignoring the myths above, you can take full advantage of this online tactic.